Technology: Everyting Digital
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Microsoft ‘surprises’ as it tops The Guardian’s poll of the most influential UK brands

Microsoft ‘surprises’ as it tops The Guardian’s poll of the most influential UK brands | Technology: Everyting Digital | Scoop.it
Microsoft’s move to enforce more social values in its marketing has been credited as the primary driver as it ‘surprisingly’ beat the likes of Amazon and Google in a new poll by The Guardian analysing the UK’s most influential brands.
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Medisafe-IMS Health study shows boost in adherence from digital health tool (infographic)

Medisafe-IMS Health study shows boost in adherence from digital health tool (infographic) | Technology: Everyting Digital | Scoop.it
Study suggests the impact that digital health can have on chronic conditions.

Via Celine Sportisse
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Social Good Summit 2015

Social Good Summit 2015 | Technology: Everyting Digital | Scoop.it
The Social Good Summit explores the intersection of technology and social good. Register today! #2030NOW http://mashable.com/sgs/
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Quelles sont les évolutions de Google pour 2015 ?

Quelles sont les évolutions de Google pour 2015 ? | Technology: Everyting Digital | Scoop.it
Cette année nous allons assister à l’évolution de l’expérience utilisateur. SEO, mobile, publicités dans Gmail... découvrez comment Google anticipe les besoins des internautes.

Via Rémy TESTON
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The New Era of the Hybrid Marketer

The New Era of the Hybrid Marketer | Technology: Everyting Digital | Scoop.it
Being a one-dimensional marketer is not a good way to get ahead. Today’s successful marketers are hybrids. We integrate old and new channels into one overall marketing strategy. Learn what you need to know to be a good hybrid marketer.

Via marketingIO, Vicky Gillies
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marketingIO's curator insight, January 20, 2015 6:48 PM

Regarding that "Technology" mention: as Scott Brinker's recent landscape has proven, there's a bit more than that. MIA: data management. Click through for details.

Vicky Gillies's curator insight, February 4, 2015 8:41 AM

Hybrid cloud meets hybrid marketeer?

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IBM Digital Lifeboat - Let’s talk about customer experience design - Feb, 19th 4 – 6:30pm - The IBM Client Centre, London

IBM Digital Lifeboat - Let’s talk about customer experience design - Feb, 19th 4 – 6:30pm - The IBM Client Centre, London | Technology: Everyting Digital | Scoop.it
Digital Lifeboat Event
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A panel followed by roundtable discussion groups. Choose from:
• Designing for the integrated omnichannel experience
• Bringing the best of B2C to B2B challenges
• Design in the age of wearable tech
• Building a design culture and new ways of working

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Build A Bear And Create A Bear Online In 5 Easy Steps At The Bear Works

Build A Bear And Create A Bear Online In 5 Easy Steps At The Bear Works | Technology: Everyting Digital | Scoop.it
Build a bear from our extremely cute range of bears and other animals. Choose from hundreds of outfits and accessories to create the perfect gift.
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Lostmy.name - The personal, beautiful, magical book

Lostmy.name - The personal, beautiful, magical book | Technology: Everyting Digital | Scoop.it
Brilliant stories, lovely illustrations - and just wait until you all get to the end of the book and find the missing name. Magical!
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Google to buy Softcard in latest round of financial services empire building

Google to buy Softcard in latest round of financial services empire building | Technology: Everyting Digital | Scoop.it
Google is in talks to acquire mobile phone payments system Softcard as it increases its financial services capabilities.
Gwladys HALL's insight:

Google Pay Please!

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How to brainstorm for good ideas

How to brainstorm for good ideas | Technology: Everyting Digital | Scoop.it

Techniques for brainstorming some great ideas http://t.co/6m2vqdh7cA #creativity #innovation

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Raising the game: The IBM Business Tech Trends Study

Raising the game: The IBM Business Tech Trends Study | Technology: Everyting Digital | Scoop.it
Big data and analytics, cloud, mobile, and social are now mainstream, driving strategic opportunities for the enterprise. Leading companies are staying ahead with three key characteristics that give them an edge.
Gwladys HALL's insight:

"Big data and analytics, cloud, mobile and
social are each now used by 7 in 10 enterprises."

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#CPG Predictions: Consume those!

#CPG Predictions: Consume those! | Technology: Everyting Digital | Scoop.it

“Seven Challenges of the world” in 2020.

Here for some edible predictions for the Consumer Product Goods (CPG) industry.

Gwladys HALL's insight:

Check out my latest blog!

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My Digital Detox - New Year Resolutions

My Digital Detox - New Year Resolutions | Technology: Everyting Digital | Scoop.it

Here to some of my New Year Resolutions.... 2015 will be digital but not always.

Gwladys HALL's insight:

Here to some of my New Year Resolutions.... 2015 will be digital but not always.

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Online Health Tools Might Not Help The People Who Need It Most

Online Health Tools Might Not Help The People Who Need It Most | Technology: Everyting Digital | Scoop.it
iStockphoto






African-American patients with chronic kidney disease were half as likely to use an electronic health portal than were non-black

Via Celine Sportisse
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Google Just Made It Super Easy To Build a Website With Material Design

Google Just Made It Super Easy To Build a Website With Material Design | Technology: Everyting Digital | Scoop.it
Ever wished your lame-ass blog could look a little more like a sweet, crisp Material Design app? Well, it’s your lucky day: Google has a new tool that will do most of that work for you.
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Internet des objets : classement des 20 entreprises les plus influentes

Internet des objets : classement des 20 entreprises les plus influentes | Technology: Everyting Digital | Scoop.it
Objets connectés : Intel, Microsoft, Cisco, Google, et IBM s'affrontent dans l'internet des objets et sont les entreprises les plus influentes de l'internet des objets.

Via Rémy TESTON
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4 Observations About The New Face Of Marketing

4 Observations About The New Face Of Marketing | Technology: Everyting Digital | Scoop.it
Meet the Poogle, the new marketer A recent study by Google and CEB’s Marketing Leadership Council tested the common assumption that while consumers’ purchasing decisions are driven by emotions, business purchasing is driven by calculations of...

Via marketingIO, Vicky Gillies
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marketingIO's curator insight, November 11, 2013 9:42 PM

In B2B marketing, the Mad Man is on the deathbed. B2B marketing is now technology driven, so there ain't no Poogle. It's a pure-bred world.

Vicky Gillies's curator insight, February 4, 2015 8:59 AM

Surprising?  B2B customers are significantly more emotionally connected to their vendors....

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IDG Connect – IBM sets Watson free to re-think the world

IDG Connect – IBM sets Watson free to re-think the world | Technology: Everyting Digital | Scoop.it
IBM is giving its Watson technology arm a free rein to conquer some of the world’s biggest challenges
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Gwladys HALL's curator insight, February 3, 2015 9:45 AM

"Watson behaving as a well-funded startup with offices in the trendy locations (including New York’s Silicon Alley and London’s Silicon Roundabout), hackathons, and the ability to act quickly as a separate business unit that sits adjacent to the core IBM business."

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Real world experience – IBM’s Paul Papas talks customer experience and artificial intelligence

Real world experience – IBM’s Paul Papas talks customer experience and artificial intelligence | Technology: Everyting Digital | Scoop.it
It’s a bright and crisp November morning as The Drum leaves the subway exit opposite the new multimillion-dollar headquarters...
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Makie Maker | Makies

Makie Maker | Makies | Technology: Everyting Digital | Scoop.it
Makies are awesome dolls that you design! Dress them up with the hottest new fashions and show off your creations with friends.
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Argos to open digital stores in Sainsbury's supermarkets

Argos to open digital stores in Sainsbury's supermarkets | Technology: Everyting Digital | Scoop.it
Argos has unveiled plans to open 10 digital stores in Sainsbury’s supermarkets across the UK as part of a drive to reach more customers.
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PwC's 18th Annual Global CEO Survey: Mobile, Data Mining & Analysis Most Strategically Important Technologies

PwC's 18th Annual Global CEO Survey: Mobile, Data Mining & Analysis Most Strategically Important Technologies | Technology: Everyting Digital | Scoop.it
81% of CEOs see mobile technologies for customer engagement as the most strategically important  in 2015.   80% see data mining and analysis technologies as the most strategically important,  followed by cybersecurity (78%), Internet of Things (IoT) (65%), socially-enabled business processes (61%) and cloud computing (60%). These and many other research [...]
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Three digital marketing mega trends for 2015

Three digital marketing mega trends for 2015 | Technology: Everyting Digital | Scoop.it
Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015 that excites me much in isolation.
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Santa brand book

Santa brand book | Technology: Everyting Digital | Scoop.it
Get on brand for Christmas, with the awful/wonderful #SantaBrandBook from @quietroomtweets bit.ly/SantaBrand
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5 Minute Overview - What is iBeacon?

5 Minute Overview - What is iBeacon? | Technology: Everyting Digital | Scoop.it
Ok, so what is it?
It's a proximity system. It means that apps on your smartphone, tablet, wearable or other computing device can respond to fine-grained distance readings from 'beacons'.
Beacons are small, cheap physical devices that you can place around some location to represent the things you want to read distance from.
Gwladys HALL's insight:

Simple and Effective: my blog & learn series.

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