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Facebook to Tell Brands More About Who's Near Their Stores, Tailor Ads to Them

Facebook to Tell Brands More About Who's Near Their Stores, Tailor Ads to Them | Digital | Scoop.it
Facebook will provide brands with information about the foot traffic around their stores and let them get more granular with locally targeted ads.
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3 (Simple) Reasons Why E-Commerce Websites Need SEO

3 (Simple) Reasons Why E-Commerce Websites Need SEO | Digital | Scoop.it
Columnist Trond Lyngbø argues that a solid search engine optimization (SEO) strategy is critical to the success of any e-commerce website. Here's why.
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Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting

Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting | Digital | Scoop.it
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data.
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The Top 'Good' Eco-Friendly Organisations and the Worst 10 Companies 'Obstructing' Climate Policy

The Top 'Good' Eco-Friendly Organisations and the Worst 10 Companies 'Obstructing' Climate Policy | Digital | Scoop.it
Nearly half of the world's 100 largest companies are "obstructing climate change legislation," according to InfluenceMap and Union of Concerned Scientists
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News Corp To Buy Unruly For $176M To Drive More Video Ad Views

News Corp To Buy Unruly For $176M To Drive More Video Ad Views | Digital | Scoop.it
London-based digital ad tech company Unruly, which sells video ad tech including services to track and step up engagement, is to be acquired by global media..
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A guide to programmatic ad buying in China

A guide to programmatic ad buying in China | Digital | Scoop.it
Challenges of programmatic buying in China, and a run down on the top players in the market.
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Customer experience: building customer relationships for life

Customer experience: building customer relationships for life | Digital | Scoop.it
Savvy marketers know that the internet puts people in control.
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Lessons Learned From 100 Negative App Reviews - App Annie Blog

Lessons Learned From 100 Negative App Reviews - App Annie Blog | Digital | Scoop.it
Prototest digs into App Annie’s Reviews & Ratings to show how you can grab insights from others’ mistakes to improve your apps.
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Social Media Marketing Trends 2015: Insights & Predictions From 19 Experts

Social Media Marketing Trends 2015: Insights & Predictions From 19 Experts | Digital | Scoop.it
Visual content, paid amplification, and mobile are a few key trends shaping the future of Facebook, Twitter, LinkedIn, and other social networks.
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Here are all the ways Twitter as you know it is about to change

Here are all the ways Twitter as you know it is about to change | Digital | Scoop.it
Twitter is planning to accelerate its pace of product innovation. It plans to introduce new messaging, video creation and content curation features.
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Why Are My Facebook Page’s Posts Getting Bundled Together?

Why Are My Facebook Page’s Posts Getting Bundled Together? | Digital | Scoop.it
It's your fault. You've "liked" too many pages, and now Facebook has to do something about it. Sure you might be following 50+ pages on Facebook, but do you..
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How to Improve your Digital Marketing ROI Using Big Data - Position²

How to Improve your Digital Marketing ROI Using Big Data - Position² | Digital | Scoop.it
Big data might happen to become as important as Internet itself to businesses and the society. To enjoy better ROI for all your digital marketing campaigns....
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Chapter 4: Search Engine Journal's Google+ Strategy - Search Engine Journal

Chapter 4: Search Engine Journal's Google+ Strategy - Search Engine Journal | Digital | Scoop.it
Chapter 4: Search Engine Journal’s Google+ Strategy Why Google+? Because Google+ is not just a social network– it …
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Infographic: Why Millennials Love Video Marketing

Infographic: Why Millennials Love Video Marketing | Digital | Scoop.it
If you're not incorporating video into your content marketing strategy because you think it's too expensive, you’re missing out.
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Facebook confirms it's launching a new ad product to go after TV money in a big way

Facebook confirms it's launching a new ad product to go after TV money in a big way | Digital | Scoop.it
Facebook is introducing TRP (Target Rating Point) Buying.
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Facebook updates a long-ignored feature

Facebook updates a long-ignored feature | Digital | Scoop.it
The social network is making the Notes redesign official, Facebook revealed Friday: the refreshed version of Notes is now available to everyone.
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11 Clever Techniques To Pump Up Your SEO Strategy

11 Clever Techniques To Pump Up Your SEO Strategy | Digital | Scoop.it

It doesn’t matter what website you are dealing with, whether it is your own business or your client’s, you need a similar SEO strategy. Before you approach this task, the first step to take is to evaluate your assets. Begin by analyzing your challenge and creating a report of the site’s content, backlinks, search traffic, and rankings. Useful tools for a simple and quick audit are Positionly (for backlinks and rankings) and Google Analytics (for traffic). This will give you a foundation for designing an accurate strategy and deciding which SEO techniques need to be emphasized in the first place.


Via Kamal Bennani
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What We Talk About When We Talk About Ad Blocking

What We Talk About When We Talk About Ad Blocking | Digital | Scoop.it
So here's an awkward question ... How many of you are reading this article without ads? Don't be shy if you are. You're definitely not alone. You'll be..
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3 tricks for successful online travel marketing

3 tricks for successful online travel marketing | Digital | Scoop.it
Here are three tips for making it in the online travel marketing world where automated generation of ad creatives and programmatic buying are prevalent.
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How do product recommendations influence buyer behavior?

How do product recommendations influence buyer behavior? | Digital | Scoop.it
From the original matching algorithms to show similar products to the sophisticated machine learning technology that now harnesses user behavior insights, the world of recommendations has changed immensely.
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7 Ways to Make the Most Out of Twitter Trends - SumAll

7 Ways to Make the Most Out of Twitter Trends - SumAll | Digital | Scoop.it
Every day, hundreds of new topics, hashtags, and keywords bubble up from the swarming, churning conversational ocean of Twitter. Collectively, these “trending topics” represent a glimpse into the collective social media conversation of the day. You can think of them... Read more »
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Mark Zuckerberg Addresses Your Organic Reach Problem

Mark Zuckerberg Addresses Your Organic Reach Problem | Digital | Scoop.it
If you have a Facebook Page, you're no doubt well aware that the organic reach of posts for many pages has dramatically declined over the �?�
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Google+ is sill more active than Twitter!

Google+ is sill more active than Twitter! | Digital | Scoop.it
The last time we heard, Facebook was struggling with ‘waves of disenfranchised youngsters looking for a hipper alternative’.
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Snapchat Advertising - WPP

Snapchat Advertising - WPP | Digital | Scoop.it
Last week Snapchat,the app enabling users to send each other pictures and videos launched its advertising service with Universal Picture’s latest flick, Ouija.
Giles Henderson's insight:

An interesting article from my WPP colleagues at Mindshare regarding Snapchat.  But surely this goes against the 'we won't sell advertising' policy Snapchat laid out to its users all that time ago?

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