digital
Follow
Find
26 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by digital.experience from Using Linkedin Wisely
Scoop.it!

5 Best Ways to Develop and Maintain Relationships on LinkedIn - Social Media Camp

5 Best Ways to Develop and Maintain Relationships on LinkedIn - Social Media Camp | digital | Scoop.it
5 Best Ways to Develop and Maintain Relationships on LinkedIn

Via Steve Cassady
more...
No comment yet.
Rescooped by digital.experience from BIG data, Data Mining, Predictive Modeling, Visualization
Scoop.it!

Big Data: We’ve Only Just Begun | Loyalty360.org

Big Data: We’ve Only Just Begun | Loyalty360.org | digital | Scoop.it
Data has existed in the modern business world for a long time (think manila folders in file cabinets in every office on every floor).

Via AnalyticsInnovations
more...
No comment yet.
Rescooped by digital.experience from Online Marketing Resources
Scoop.it!

How to Take Your Startup Global (on a Shoestring Budget)

How to Take Your Startup Global (on a Shoestring Budget) | digital | Scoop.it

If you run a startup or online business (or have an idea for one), there’s a good chance the opportunity for your venture is a global one.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by digital.experience from Public Relations & Social Media Insight
Scoop.it!

The Guide to Instagram for Business | TOTEMS

The Guide to Instagram for Business | TOTEMS | digital | Scoop.it

The Guide to Instagram for Business is an in-depth tutorial on how Instagram works and how brands (including yours) can integrate it in their social marketing mix to increase their online reach and attract new business.

 

In it, you’ll find all the basics on getting started with Instagram, as well as recommendations on advanced campaigns that provide a meaningful experience for your Instagram community....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 12, 3:30 PM

Totems, an Instagram analytics company, has produced this superb introduction and guide to Instagram for business. Highly recommended if you're just starting out on Instagram. 10/10

Liza Viana's curator insight, October 12, 4:38 PM

Wonder whether your brand should be on Instagram, and why?

Morgan Lefkof's curator insight, October 12, 11:08 PM

This article discusses the importance of Instagram for businesses. Adding Instagram to your social marketing mix can increase online reach and attract new business. The article explains how to start your business’ Instagram and gives recommendations on meaningful social media campaigns. The next part of the article gives some information about Instagram. It was launched in October 2010 and was bought by Facebook in April 2012. Instagram members can share photos and videos using the phone application or the online site. The next portion of the article discusses why a brand should be on Instagram. Around 200 million people and 75% of brands already have Instagram accounts. It is now one of the largest social media platforms. With these high numbers, there is a chance that your brand is already being mentioned on Instagram.

I believe that Instagram is a very big contender in social media. As the article stated, this platform is growing and will continue to gain more members. I know some people who check their Instagram more than their Facebook. When completing our social media audit, I noticed that some businesses lack presence with Instagram. Businesses should read this article to see how beneficial it is to have an Instagram account. 

Rescooped by digital.experience from digital marketing strategy
Scoop.it!

Why the 'Share a Coke' Campaign is Pure Genius.

Why the 'Share a Coke' Campaign is Pure Genius. | digital | Scoop.it
Let's be honest, how many of us, even though we don't want the drink, have wandered to the refrigerated beverages section to sift through bottles of Coke with personalised names on it? And bought i...

Via malek
more...
malek's curator insight, October 12, 6:53 PM

INVOLVE YOUR CONSUMER

The campaign did well to reconnect to lost consumers and introduce new ones

Rescooped by digital.experience from Public Relations & Social Media Insight
Scoop.it!

8 Reasons Why the Problem With Your Company Isn’t Social Media

8 Reasons Why the Problem With Your Company Isn’t Social Media | digital | Scoop.it

As someone who writes about social media a lot, I am often asked why a brand’s social media programs isn’t working like the business owners thinks it should be.

 

There is a lack of education on the topic of social media. There are also a lot of misguided social media gurus and consultants out there who believe that gaining a large number or a giant audience within the platform is the most important item to accomplish.This trickles down to the company owners and leaders. Let’s clear the air with eight reasons why the problem is not social media....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 13, 4:12 AM

Are you blaming social media as the problem of your business? Take a harder look at your company in the mirror and you will see that the problem is not the social media program but the way the brand is being run.

Stéphane Desbois's curator insight, October 14, 4:46 AM
Réseaux sociaux et marques
Rescooped by digital.experience from Business in a Social Media World
Scoop.it!

The Death of Social Media.

The Death of Social Media. | digital | Scoop.it
Social media is the narrative of marketing that's never been the bride, and always the bridesmaid. Is it on its death bed?

Via Cendrine Marrouat - www.socialmediaslant.com
more...
Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 15, 2:10 AM

Lately, a lot of conversations I've had with people have revolved around the lack of respect towards social media. 


Albert Qian's article is right on point in that sense. As he mentions, brands still make the same mistakes, despite being caught red-handed many times. 


"Social media will always be necessary as a channel to reach an audience, but the context of social is going to change as we know it in the coming years. Be ready."

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 16, 2:01 AM

Well, there is a lesson to be learnt here, if anyone wants to learn it.

Luigina Sgarro's curator insight, September 18, 12:19 PM

My way of spreading this news is an oxymoron, is not it?

Rescooped by digital.experience from Data Nerd's Corner
Scoop.it!

4 Tips for Maximizing Analytics for Business Forecasting

4 Tips for Maximizing Analytics for Business Forecasting | digital | Scoop.it
Predictive analytics can help CFOs and other business leaders examine market and operational data that can help them better forecast business outcomes.

Via Carla Gentry CSPO
more...
Carla Gentry CSPO's curator insight, September 15, 9:41 AM

The use of predictive analytics and data discovery tools can help CFOs and other business leaders identify shifts in business and operational results that can offer valuable lessons regarding future cycles (e.g., sales of a certain product category tend to rise and ebb during the first and third fiscal quarters).

Rescooped by digital.experience from digital marketing strategy
Scoop.it!

5 Lesser-Known Social Media Platforms For Your Small Business - #infographic

5 Lesser-Known Social Media Platforms For Your Small Business - #infographic | digital | Scoop.it
Get the inside scoop on 5 lesser-known social media site that could help you grow your small company.

Via malek
more...
malek's curator insight, September 12, 6:05 AM

The Lesser known social media sites  are gaining momentum and provide a new social twist. In some cases,  these sites could potentially be used by small businesses to engage with their customers in a new way and differentiate themselves in the increasingly crowded social media space.

Rescooped by digital.experience from The Marketing Technology Alert
Scoop.it!

Content “Feel Good” Metrics ≠ ROI, and the Top 13 Marketing Technology Articles Curated Wednesday, 9/10/14

Content “Feel Good” Metrics ≠ ROI, and the Top 13 Marketing Technology Articles Curated Wednesday, 9/10/14 | digital | Scoop.it

So Company X has created a SlideShare, and is aiming to secure 15000 views. So they promote the availability of the SlideShare via email, social, PPC, etc. to drive views, and lo and behold, they exceeded their objective. Congrats. Go ahead and feel good about that.

 

A little ass-backwards, don’t you think? They promoted the SlideShare with the express intent to meet their objectives as if that was the end-all. Wrong: they’re driving views as a part of their overall mission to driving revenue, and there are many other steps where they can influence that “buy” decision. Promoting views should be the first step in many different touch points.

 

Here’s what many (MANY) B2B marketers trip over: ROI is associated with revenue, not the steps towards attaining revenue. Now that SlideShare may result in a viewer ultimately becoming a client, but unless that was the only action taken by that viewer, i.e., the SlideShare led directly to a phone call where a purchase was made, it only plays a role in the Buyer’s Journey. So that feel-good metric is just a warm blanket.

 

It all comes down to the “R” in ROI.

 

The B2B marketer has enough technology available to define that R in monetary terms, specifically revenue coming into the company. An R defined as opens, clicks, views, shares, etc. is only a feel-good metric, and has zero meaning unless it is tied directly to the revenue generation process.

 

And that’s why an ROI from content marketing makes zero sense unless it is part of an overall marketing budget that plays a role in the effort to drive revenue. It’s not the ROI from a particular piece of content, it’s the ROI from all those pieces working in concert to drive revenue.

 

Attribution is hard, but that’s not an excuse to create feel-good metrics.

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > 5 Steps to Building a Successful Nurture Engine - MarketBridge http://sco.lt/6d74Px

-- > 5 Steps to Mastering Your B2B Demand Cycle - Bizo http://sco.lt/5PBN7h

-- > Why Your Marketing Metrics Don’t Add Up - HBR http://sco.lt/4vrSnR ;

-- > The Marketer Happiness Quotient: Technology Is Your Friend - ClickZ http://sco.lt/5mW3QP ;

-- > Survey: Marketers Need To Focus On Visionary Insights When Developing Content - Demand Gen Report http://sco.lt/6cxRhp ;

-- > 3 Practical Marketing Tools You Should Know About - Gartner http://sco.lt/5oI2zJ

-- > Inbound marketing: Blogging makes marketers 13X more likely to get positive ROI - VentureBeat http://sco.lt/6HNvov ;

-- > What’s Behind the Customer Mask? Buyer Personas Reveal What Motivates Your Customers to Buy | IT Services Marke... http://sco.lt/5VPiq1 ;

-- > 2014 B2B Content Marketing Benchmarks - Profs http://sco.lt/8ULf85

-- > Marketing in the Connected Age - We Are Social http://sco.lt/7oTYOX

-- > Stop Gambling With Customer Retention [Infographic] - Profs http://sco.lt/7mClM1 ;

-- > A Simple Guide to Optimizing Your Landing Pages [Infographic] - HubSpot http://sco.lt/51T2cD

-- > Most Important SEO Ranking Factors Of 2014 - #Infographic - Digital Information World http://sco.lt/73UwMr ;

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
more...
No comment yet.
Rescooped by digital.experience from Social Media Bites!
Scoop.it!

You can now import Google+ videos in YouTube

You can now import Google+ videos in YouTube | digital | Scoop.it
YouTube unveiled a new feature that lets you import videos from Google+.

Via David Blundell
more...
David Blundell's curator insight, September 1, 3:46 AM

It took time, but at last you can upload videos to YouTube directly from your Google+ account. Here's the skinny . . .

Lorraine Elvire Wagenaar's curator insight, September 2, 9:00 AM

Altijd wel interessant. 

Rescooped by digital.experience from Content Marketing & Content Strategy
Scoop.it!

The Ultimate Content Marketing Tools List

The Ultimate Content Marketing Tools List | digital | Scoop.it
Using the right tools as part of your content marketing strategy can make all the difference in the world.

Via Fabrice, massimo facchinetti, Stefano Principato
more...
Fabrice's curator insight, September 1, 5:40 AM

comme son titre l'indique

Rescooped by digital.experience from Integrated Brand Communications
Scoop.it!

Study: Mobile Ads Actually Do Work - Especially In Apps

Study: Mobile Ads Actually Do Work - Especially In Apps | digital | Scoop.it

Even as mobile ad revenues skyrocket at sites such asFacebook and Twitter TWTR +0.65%, the little banners still don’t work as well as they could–or so goes thewidespread perception. But a new study out this morning from the mobile ad serving and tracking firmMedialets indicates that they work better than many advertisers thought.

What surely hasn’t worked is the ability to connect the dots between clicks and views on a smartphone or tablet with “conversions,” adspeak for getting people to buy something, download an app, apply for a credit card or simply click over to a web page. Unlike on standard computers, the identifiers called cookies mostly don’t work on mobile devices.

So Medialets, which works with many of the largest publishers from Google GOOGL +0.22% to the New York Times as well as mobile ad firms Millennial Media MM +0.85% and Twitter-owned MoPub, uses other means (if you must know,HTML5 local storage and hardware advertising identifiers) as well as what few cookies it can use to track ad response with what it claims is 85% of the accuracy of cookies on computers.


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, September 1, 7:43 AM

A new study reported by Robert Hof in this Forbes article reveals the power of in-app #advertising on mobile devices to get the attention of customers. Click through rates (#CTR) are twice as high on mobile apps versus websites. But clicks aren't everything, there are some clear caveats to consider as well that are also outlined by the author. A must read for brand managers placing ads on the web and on mobile devices. 

Rescooped by digital.experience from digital marketing strategy
Scoop.it!

The Best and Worst Times to Post on Social Media #infographic

The Best and Worst Times to Post on Social Media #infographic | digital | Scoop.it
Each platform has its own psychology. Here's an infographic that explains what the best (and worst) times to post on social media are.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
more...
Cleve McMillan's curator insight, October 12, 11:42 AM

Appears overwhelming at times however better there be someone there to hear your shout out right?

Sophie (GRIMOIN)-KREBS's curator insight, October 13, 6:46 AM

Règles de bases du marketing: Le bon produit, le bon message, au bon endroit, certes. Mais à quelle heure ? Cet infographie l'illustre bien.

Oliver Durrer's curator insight, October 14, 12:21 PM

Interesting and easy to apply insights. Let's put it to the test.

I wonder how the peaks compare globally across cultures.

Does anyone know comparable stats?

Rescooped by digital.experience from Online Marketing Resources
Scoop.it!

Ultimate Guide To Setting Up and Integrating MailChimp On Your WordPress Website

Ultimate Guide To Setting Up and Integrating MailChimp On Your WordPress Website | digital | Scoop.it

What's more important? Creating great content on your website, marketing your content, or converting visitors in to paying customers?


Via Pedro Da Silva
more...
No comment yet.
Rescooped by digital.experience from Integrated Brand Communications
Scoop.it!

2015 B2B Content Marketing Benchmarks, Budgets and Trends | Marketing Technology Blog

2015 B2B Content Marketing Benchmarks, Budgets and Trends | Marketing Technology Blog | digital | Scoop.it

The folks at Brightcove already did a great infographic on Content Marketing. Now they’ve joined forces with the folks at Content Marketing Institute and MarketingProfs to provide this insight into B2B Content Marketing Benchmarks, Budgets and Trends.

This research is incredibly important so that savvy marketers can benchmark their content marketing strategy, processes, and budgets against their peer group. Joe Pulizzi, founder of the Content Marketing Institute and author of Epic Content Marketing.

Other key findings from the report:

70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58% of them say they are creating more content) and those without any type of strategy (56% of them say so).Measurement is a key area where B2B marketers are struggling: Only 21% say they are successful at tracking ROI; however, having a documented strategy helps (35% of those with a strategy say they are successful).
Once again, infographics was the tactic that had the greatest increase in usage (from 51% last year to 62% this year).94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform).58% of B2B marketers use search engine marketing, making it the paid method used most often to promote/distribute content (they also say it’s the most effective paid method).More B2B marketers say they are challenged with finding trained content marketing professionals this year (32%) than last year (10%).

 


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, October 12, 3:08 PM

A very detailed compilation of #benchmarks and #stats on the state of #contentmarketing among B2B brand marketers.

Rescooped by digital.experience from digital marketing strategy
Scoop.it!

Anatomy of a Power Tweet [INFOGRAPHIC]

Anatomy of a Power Tweet [INFOGRAPHIC] | digital | Scoop.it
Tweets fly by in a blink of an eye. Use these tips to power your tweets up and lengthen their life. Write an interesting or intriguing headline with searchable keywords. Keep your tweet action oriented. Keep tweets at 120 characters or less to allow room for retweeting.

Via malek
more...
malek's curator insight, October 12, 7:06 PM

Placing keywords in the first 70 characters is something I will start using.

Rescooped by digital.experience from BIG data, Data Mining, Predictive Modeling, Visualization
Scoop.it!

Big Data Analytics 2014

How you can create and develop powerful Big Data Analytics solutions based on Open Source software

Via AnalyticsInnovations
more...
No comment yet.
Rescooped by digital.experience from Content Marketing & Content Strategy
Scoop.it!

What You Should Know About CRM Customization

What You Should Know About CRM Customization | digital | Scoop.it
Gartner has predicted CRM will be a $36B market by 2017! Paradoxically, in spite of the whopping market estimate, the actual CRM implementation figure is very low. This begs the question: why is ther…

Via Stefano Principato
more...
No comment yet.
Rescooped by digital.experience from digital marketing strategy
Scoop.it!

What’s the Right Social Platform for You? Is There Just One? (Infographic)

What’s the Right Social Platform for You? Is There Just One? (Infographic) | digital | Scoop.it
The internet is becoming a more social place every day – and I’m not just referring to the Internet of Things. Social activity on the internet (“of people”) is growing rapidly.

Via Brian Yanish - MarketingHits.com, malek
more...
malek's curator insight, September 15, 8:17 AM

If you  use social media for business, LinkedIn is your best bet.

It establishes credibility with connections.  It's It’s rich in content and information.

  On the Flip side, It’s a very niche market, it takes a long time to set up and get connected.  Brick-and-mortar businesses might find LinkedIn difficult to utilize
 

Luxon Light's curator insight, September 16, 2:26 AM

Hi,

       nowadays social media or network site are very popular for promote website through online. without social media, you can't get more perfect for your local business. 

Philippe Burgain's curator insight, September 16, 3:27 AM

L'activité sur les médias sociaux augmente rapidement chaque jour, à tel point que le "Social Networking" est devenu la principale activité sur le web. Infographie claire qui situe bien le contexte et  donne quelques pistes pour établir votre plan médias sociaux.

Rescooped by digital.experience from Daily Magazine
Scoop.it!

Honesty on Kickstarter is a mistake we willingly made

Honesty on Kickstarter is a mistake we willingly made | digital | Scoop.it

Via Official AndreasCY
more...
Official AndreasCY's curator insight, September 15, 9:53 AM

What's it like to be an indie game developer on Kickstarter these days? Here's a look.

Rescooped by digital.experience from Online Marketing Resources
Scoop.it!

The Ultimate List of 87 Social Publishing Tools

The Ultimate List of 87 Social Publishing Tools | digital | Scoop.it

Everything you need to create and share online. A complete list of social publishing tools, including infographics, video, email, plugins, and more.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by digital.experience from Inspired By Design
Scoop.it!

Bodyscapes #inspiredbydesign

Bodyscapes #inspiredbydesign | digital | Scoop.it
Beautiful landscapes carefully painted on human bodies by talented artist and photographer John Poppleton.
Nature inspired artworks painted with glowing fluorescent materials are photographed under black light.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by digital.experience from Content Marketing & Content Strategy
Scoop.it!

3 Content Creation Strategies That Will Help You Prosper

3 Content Creation Strategies That Will Help You Prosper | digital | Scoop.it
Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views? Using images isn’t the

Via Stefano Principato
more...
No comment yet.
Rescooped by digital.experience from Consumer Behavior in Digital Environments
Scoop.it!

It's Your Personal Information. Who Do You Trust With Your Data? - MyLife

It's Your Personal Information. Who Do You Trust With Your Data? - MyLife | digital | Scoop.it

Whether we know it or not, every time we get online we’re building our online profile. It’s not as simple as the accounts we make on social media sites like Facebook or LinkedIn. It’s also the myriad everyday actions such as getting driving directions, initiating a Web search or liking a photo of our friend’s new puppy.

 

This type of online profile isn’t necessarily a bad thing. Companies can use it to provide personalized services like showing you an ad for dog treats. It can also be creepy, like when your search results contain a reference to an email about your upcoming vacation.

 

To find out how people feel about sharing so much private data, we asked 4,000 online adults whether they trusted the companies charged with guarding their personal information.

 


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, September 1, 8:06 AM

A recent research study by MyLife found that internet and social media users trust Google over Facebook by a 30 point margin (47% to 17%), and over the government by 24 point margin (47 % to 23%), in the management of their personal information.