The Foundations Of Coding HTML Email
Creating HTML emails that will look awesome on the dozens of email programs out there is tricky. If you’re new to the email world (or have picked up HTML in the last several years), learning how to get an email to look good can be a little trying. Worse, there are no email-specific standards in place.
For best results:
#Keep your design simple: avoid drop shadows, fancy fonts, rollovers and other interactivity
#Use tables for layout, and basic inline CSS for formatting
#Know your audience: testing to see which email clients your subscribers use to read messages can help you know where to focus your efforts
#Test regularly: email programs change frequently, often with little notice
Check the Infographic for more specific tips!