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Rescooped by Chaz McGregor from Travel Retail
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Yawn for a free coffee and other ways advertisers are getting smart at airports

Yawn for a free coffee and other ways advertisers are getting smart at airports | Digital | Scoop.it

As media outlets flourish, and attention spans shrink to hashtag-sized dimensions, many brand ambassadors find salvation in an unexpected source: the airport.

 

The individuals that are passing through generally will have an above-average income, they're disproportionally more likely to be carrying a smart phone or tablet, and they're very much in a captive environment. They're basically the sort of people advertisers are striving to get a hold of.


Via Jerome Goldberg (JMG-Research / ForwardKeys)
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Jerome Goldberg (JMG-Research / ForwardKeys)'s curator insight, October 2, 2013 12:46 PM

There is almost nothing more boring than waiting... so PAX react very positively to any good surprise...

Scooped by Chaz McGregor
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Remarketing for search: approaching the promise of digital marketing

Remarketing for search: approaching the promise of digital marketing | Digital | Scoop.it
Good fishermen know where the fish are… so why is it that good marketers don't always know where the best consumers are? Despite massive advancements in ta.
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Rescooped by Chaz McGregor from Public Relations & Social Media Insight
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Zen and the Art of Search Engine Optimization | Social Media Today

Zen and the Art of Search Engine Optimization | Social Media Today | Digital | Scoop.it

SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly....

 

What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice? These are the kinds of questions that philosophers worry over – or at least that keep those of us involved in search engine optimization up at night – but they may not matter very much going forward.

 

That's because SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly. Does that sound confusing? Read on, because here is what you need to know about Zen and the art of improving your search rankings in 2013: 1. There is no try....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 3, 2013 4:15 PM

Pay attention grasshopper...and you can learn how to be one with page one ranking on Google. LOL.

Eliza Steely's curator insight, June 6, 2013 8:06 AM

Learn how to improve your search engine rankings despite the changes that are happening constantly in SEO