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Rescooped by Blake Hawley from Social Media, SEO, Mobile, Digital Marketing
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Top 10 Facebook Marketing Tips When You Have NO Budget

Top 10 Facebook Marketing Tips When You Have NO Budget | Digital | Scoop.it

As a small business owner, CHEAP is great, but FREE is always best! This post will walk you through 10 free Facebook marketing tips and how to use them in your business.


Via Kamal Bennani
Blake Hawley's insight:

I just need to combine this post with the one about how to create more time and boom! I'm in there.

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Bruce Hopkins's curator insight, September 10, 2015 9:07 AM

Are you working with no or very limited budgt when promting therough social media? This article outlines some ethods you cna use to expland your reach on facebook  without expending cash on advertising. Its really about doing what you already do or should be doing in a more effective manner. Many of these same technique will work acorss a variety of platforms including LinkedIn

FD_celestin's curator insight, September 10, 2015 10:17 AM

fgghghddshdshd

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10 Awesome Infographics to Guide your Marketing Plan for 2014 - - The Buffer Blog

10 Awesome Infographics to Guide your Marketing Plan for 2014 - - The Buffer Blog | Digital | Scoop.it
Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast and easy to digest.
Blake Hawley's insight:

If you're thinking about how you can use social in 2014, then this content from @bellebethcooper absolutely delivers.

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All My Social Media Tools in One Twitter List (Sorta)

All My Social Media Tools in One Twitter List (Sorta) | Digital | Scoop.it
I love lists. You love lists (Um, that’s why you’re here, right?) Twitter users love lists, but Twitter lists lack something essential. You can build them and make them public, but you can’t let others add to and embed the list in other places.
Blake Hawley's insight:

I'm still such a neophyte in this glorious digital world.  So when a gem comes along and summarises tools that make me smarter, I smile, and then share.  :-)

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Google's Zero Moment of Truth Meets The Ultimate Moment of Truth

Google's Zero Moment of Truth Meets The Ultimate Moment of Truth | Digital | Scoop.it
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."The ZMOT as it's
Blake Hawley's insight:

This article stopped me in my tracks, like Brian Wilson listening to the Beatle's Sgt Pepper's album.  Back to the drawing board for me with our website.

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Rescooped by Blake Hawley from visualizing social media
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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | Digital | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:

 

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


Via Brian Yanish - MarketingHits.com, Lauren Moss
Blake Hawley's insight:

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

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Erick Hostachy's curator insight, November 15, 2013 3:08 AM

J'adore le dernier point : les autoportraits montrant une duck face génère 1 % de "J'aime" en plus sur Instagram... Autant dire rien... ou autant parler du temps qu'il fait.

Louise Robinson-Lay's curator insight, November 15, 2013 3:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Mosami's curator insight, December 1, 2013 9:46 AM

light, blue, depth, monochrome, low saturation, texture. fun

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3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+

3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+ | Digital | Scoop.it

Why should you use Google+?There are lots of good reasons to pay attention to Google+, but for me it comes down to these three:

Search is becoming socialGoogle+ Authorship is becoming a filter for quality contentGoogle+ has the best user experience of any social network
Visit the link to find additional insights, resource links, and useful Google+ information.
Via Lauren Moss
Blake Hawley's insight:

I met @GopiKallayil, Chief Social Evangelist for Google, and his passion, plus Google's net worth equal a heady formula of success.  

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Marc Kneepkens's curator insight, November 14, 2013 5:00 PM

Protecting content and getting benefits of authorship become more important. Here's some good information.

Hanin Abu Al Rub's curator insight, November 18, 2013 2:56 AM

I believe so...

Jim Doyle's curator insight, December 6, 2013 1:13 AM
3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+
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10 Google Apps for Social Media Management and Marketing

10 Google Apps for Social Media Management and Marketing | Digital | Scoop.it

Via Daniel Watson
Blake Hawley's insight:

Free is so sweet a word, even when it just means a free test drive.  Here are some nice apps for the resource-constrained.

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Brad Couper's curator insight, November 9, 2013 3:00 AM

If you live & breathe Google Apps like I do -  check out these tips on employing them social media.

Iron Dane Richards's curator insight, November 9, 2013 7:10 AM

Great Info for Any Business Owner or Marketing Manager

Ahmed Alkandari's curator insight, November 24, 2014 9:03 PM

Google Apps are a cloud-based, hosted service that allows you to integrate a variety of Google products (Gmail, Drive, Calendar, and others). Applications work very well with accounting and finance, productivity, project management, and sales and marketing. All of these comes under Google Apps Marketplace. 

Here is a list of tools that the writer have reviewed and recommend.

1- Wishpond Social Media Marketing Campaigns: 

It offers eight types of social media campaigns in one suite including sweepstakes, photo contests, and group offers. In order to interact with an app that is included, you need to like the page. It's 14 day free trial. Premium plans start at $19 per month. 

2- Blog Upp:

It features all-in-one blog promotion tool where it connects a blog community and media distribution network that broadcasts via different tools or channels. It's free to use and there is a premium version that is available.

3-Fyrebox: 

Helps you create games for your Facebook page. It's free for up to 50 plays per month. Paid plans start at $15 per month.

4- OnFast Social Marketing: 

It's a social media management solution designed for small businesses that enable users to manage and measure social networks from a single dashboard. It's free for 30 days. Prime plans available for small, medium, and enterprise businesses.

5- Zoho campaigns:

They combines email and social marketing software that integrates with a customer relationship management (CRM) application. It offers design templates to make campaign creation easier, and includes post scheduling options for Facebook, Twitter, and LinkedIn, as well as real-time stats. It's Free for up to 500 contacts and 2,500 emails per month. Premium plans start at $5 per month.

6- Tweasy:

It enables marketing via multiple channels that include email, mobile, websites, and Facebook. You can publish news and coupons, launch a contest, create a landing page, or collect customer feedback on all channels. It costs $29 per month.

7- e5: Google Apps + WordPress:

It's an open source plugin that fully integrates WordPress with Google Apps for Business. You can embed files from Google Drive, post photos to your site directly from Picasa, and schedule posts using Google Calendar It's free to use.

8- Web2Express.Social Media Monitoring:

It helps businesses monitor social networks and integrates with some CRM programs. Google Apps Marketplace lists the price as negotiable.

9- Rapportive: 

It's a social CRM application that enables you to view publicly available data about email contacts directly from Gmail including a contact’s photo, list of occupations, location, recent tweets, and social media profiles.

10- Desk.com:

It's a social help desk that features real-time customer support via email, Facebook, Twitter, live chat, web, and phone from a single administrative console. It costs $3 per month for up to 3 people.

 

It was really exciting reading the scoop. It added to my knowledge about Google Apps a lot. All of thees apps and tools are useful to use and access. It helps protect your information and data. It also allows you to monitor your data and your social networks. After reading this scoop, I really advice people to use these apps and to benefit from them. It's also amazing how Google made them all in one as a cloud, were you don't have to worry about loosing informations or data. 

Moreover, most of these apps and tools are free to use. Even for the ones that you have to pay for them, it's actually not expensive and really worth what are you paying for. 

Technology is really developing more and more and it's really important to keep up with thees developments and changes because they are helping us managing our life and makes our life easier. 

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Half (47%) of US pet owners believe owning a pet is better... -- NEW YORK, June 17, 2013 /PRNewswire/ --

Half (47%) of US pet owners believe owning a pet is better... -- NEW YORK, June 17, 2013 /PRNewswire/ -- | Digital | Scoop.it
NEW YORK, June 17, 2013 /PRNewswire/ -- Half (47%) of US pet owners believe owning a pet is better for your social life than social networking sites, reports Mintel.
Blake Hawley's insight:

The headline here is a bit misleading, becuase no one has to choose between their pet and their ipad, but the content is intertesting - especially about millenials and their desire for incorporating technology into their pet experiences.

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The Ultimate Guide to Hashtags | Search Engine Journal

The Ultimate Guide to Hashtags | Search Engine Journal | Digital | Scoop.it
Hashtags are a great way to increase your social media traffic. To get the most out of it, here's an infographic to teach you how to leverage on them.
Blake Hawley's insight:

Would love to understand why Twitter and Instagram users react so differently to the number of hashtags

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20 Options for Real-Time Collaboration Tools - EdTechReview™ (ETR)

20 Options for Real-Time Collaboration Tools - EdTechReview™ (ETR) | Digital | Scoop.it
20 options for real-time collaboration tools for you to select from.
Blake Hawley's insight:

There's a big gap in the market where real-time collaboration meets easily (and automatically) organized and searchable content.  Does this exist?

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The Web Index | by World Wide Web Foundation

The Web Index | by World Wide Web Foundation | Digital | Scoop.it
Blake Hawley's insight:

Facsinating global data for helping assess your digital investment - or to find out where your country sits in the rankings

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The 7 most interesting social media stats and what to learn from them

The 7 most interesting social media stats and what to learn from them | Digital | Scoop.it
Over 1,2 billion people are on Twitter, Facebook and co., say the latest social media stats. Does it matter? The latest social media stats reveal what's going on:
Blake Hawley's insight:

A very practical distillation of several data-driven social media studies.  Use it, don't lose them.

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The Future of Video Marketing: My Top 10 Predictions

The Future of Video Marketing: My Top 10 Predictions | Digital | Scoop.it
Marketers know video marketing is big, but what does the future look like? CEO of Vidyard, Michael Litt, busts out the crystal ball to make ten forward-thinking predictions.
Blake Hawley's insight:

Most of the time, predictions are as vauable as fortune cookies, enjoyable for 1 minute, then forgotten.  In this article however, Litt lays out a very compelling, even if slightly exuberant vision for the futre of digital content that is already becoming a reality.

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Rescooped by Blake Hawley from Social Media Useful Info
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How Social Media Supports SEO

How Social Media Supports SEO | Digital | Scoop.it

Social Media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).

 

When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.

 

Read More: http://veepopat.ca/social-media-optimization/

 


Via Antonino Militello, John van den Brink, Ivo Nový
Blake Hawley's insight:

A holistic, broad and compelling view of digital marketing...just need to add how offline integrates and then its perfect.

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2DiFore Marketing Solutions's curator insight, November 21, 2013 8:34 AM

When asked "what is the ROI" in implementing a Social Media campaign, this visual is the answer!

Viral Buzz UK's curator insight, January 6, 2014 4:17 PM

Social media drives traffic and helps seo efforts

Bill Gassett's curator insight, January 29, 2014 6:59 PM

How social media and SEO can work together for the best of both worlds.

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New Twitter Science Reveals How to Get More ReTweets

New Twitter Science Reveals How to Get More ReTweets | Digital | Scoop.it
Check out this post and discover powerful new social media science. This post reveals three awesome infographics that will help you get more retweets!
Blake Hawley's insight:

Love this, but of course, you have to do these things to make the infographic useful

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Rescooped by Blake Hawley from Global-Ecommerce - digital marketing & commerce
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Bryan Eisenberg Thinks Jeff Bezos is Crazy. Crazy Brilliant.

Bryan Eisenberg Thinks Jeff Bezos is Crazy. Crazy Brilliant. | Digital | Scoop.it
Find out the three secrets to Amazon's conversion success in our coverage of this year's ClickTale “Converting Behavior to Business” Forum.

Via ECOMpedia.ro
Blake Hawley's insight:

Replicable.  Just think about that for a moment...

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