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Effective Content Marketing on Google Plus: 5 Tools to Measure Success

Effective Content Marketing on Google Plus: 5 Tools to Measure Success | digital business IT marketing | Scoop.it

Excerpt from article on Content Marketing Institute:
"All of this talk about the success of Google+ is cold comfort for marketers who are unsure how to measure their effective content marketing efforts on G+.

For users new to Google+, there are a few key metrics that really matter when it comes to understanding how effective your content marketing presence on G+ is. These metrics include:

- Circle Rank
- Shares
- +1s
- Engagement
- Impressions
- Frequency of posts/content
- Number of followers/growth of followers
- Referral traffic
- Conversion rates

The rest of this post examines tools that will help you understand how your profile is performing in the above areas, so that you can make informed decisions about your Google+ content strategy.

1. All My + Statistics
The All My + Statistics site may just be Google+ Nirvana for marketers who want to understand how their content, as well as that of their competitors, is being received on Google+. It’s a free service that provides you with analytics data for anyone’s public Google+ content and profile.

2. Simply Measured’s Google+ Reports Page
This tool provides a free report on any Google+ brand page. (Note that this service is not available for personal Google+ pages.) It pulls information on engagement rates, comments, keyword analytics, and top users.

3. PlusClout
The PlusClout extension for Google+ measures the influence a given user has on Google+. A user’s Clout score can range from 0 – 100, and is based on a number of attributes, including the number of followers they have and shares they’ve earned.

4. CircleCount
Search your own profile on CircleCount and you will receive a free and simple-to-use report.
An overview screen provides general statistics about your profile that you will find helpful, such as what your overall rank is, what your rank is in your home country, and what your circle rank is.

5. Recommended Users
Recommended Users is to Google+ as Followerwonk is to Twitter. The tool segments Google+ users into categories, such as women in tech, top Googlers, gaming, celebrities, journalists, etc. Each category ranks users according to their level of influence..."

Each tool is analyzed with more information. Read full article here:
http://contentmarketinginstitute.com/2013/11/effective-content-marketing-google-plus-tools-measure

 


Via Giuseppe Mauriello, Vladimir Kukharenko
Intriguing Networks's insight:

Useful Metrics for G+ Marketing and measuring your public engagement

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BlairEvanBall's curator insight, February 28, 2014 11:01 AM

Check out these five tips. Especially local businesses using Google+ to get you ahead of the competition.

digital business IT marketing
marketing it social media big data web and semantic web
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Kindred Britain and Scholarship | Digital Humanities at Stanford

Kindred Britain and Scholarship | Digital Humanities at Stanford | digital business IT marketing | Scoop.it
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Great and rich DH Project https://digitalhumanities.stanford.edu/kindred-britain-and-scholarship from aka  ‏@Elijah_Meeks and Stanford Project Team...

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Big Data and Predictive Analytics: Hope or Hype? - Hidden Brains Blog

Big Data and Predictive Analytics: Hope or Hype? - Hidden Brains Blog | digital business IT marketing | Scoop.it
Predictive analytics is not a new phenomenon. It has been in existence for decades and finally coming of age. Businesses across the globe are looking to use

Via Bonnie Bracey Sutton
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Richard Platt's curator insight, July 26, 7:33 PM

Types of Business Analytics  

(1) Descriptive Models:  Descriptive models look into customer’s history to often classify prospects into groups and categorize customers by preferences and life stage. Descriptive models can help you uncover reasons for success and failures in the past, ultimately helping you make informed decisions in the present.   

(2) Predictive Models:  Predictive model uses rules and algorithms to help predict a given outcome from specified units. The objective is to assess the likelihood whether a similar unit in a different sample will exhibit exactly same performance. Predictive models often perform calculations during live transactions to evaluate risk or opportunity in order to guide a decision.  

(3) Decision Models:  Decision models describe the relationship between all the elements of a decision to predict the results. This model drives set of business rules to produce preferred action for every customer or circumstance.

graham j. passmore's curator insight, August 2, 8:05 AM

Types of Business Analytics  

(1) Descriptive Models:  Descriptive models look into customer’s history to often classify prospects into groups and categorize customers by preferences and life stage. Descriptive models can help you uncover reasons for success and failures in the past, ultimately helping you make informed decisions in the present.   

(2) Predictive Models:  Predictive model uses rules and algorithms to help predict a given outcome from specified units. The objective is to assess the likelihood whether a similar unit in a different sample will exhibit exactly same performance. Predictive models often perform calculations during live transactions to evaluate risk or opportunity in order to guide a decision.  

(3) Decision Models:  Decision models describe the relationship between all the elements of a decision to predict the results. This model drives set of business rules to produce preferred action for every customer or circumstance.

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The Killer WordPress Checklist Infographic #WordPress

The Killer WordPress Checklist Infographic #WordPress | digital business IT marketing | Scoop.it
Check out this nice "The Killer WordPress Checklist Infographic" by Capsicum Mediaworks LLP - it's conveniently divided into 7 detailed checklists..
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Google Brain’s Co-Inventor Tells Why He’s Building Chinese Neural Networks — Backchannel — Medium

Google Brain's Co-Inventor Tells Why He's Building Chinese Neural Networks - Backchannel - Medium
Andrew Ng wants a truly intelligent Chinese language machine, and with Baidu he’s got the resources to build it
Intriguing Networks's insight:

This is a follow-up re the article on Baidu claims re narrow advance on Google achievements. PLUS a little bit of why he is doing what he is doing

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Machine Learning for the Masses: From Science Fiction to Mainstream | Innovation Insights | Wired.com

Machine Learning for the Masses: From Science Fiction to Mainstream | Innovation Insights | Wired.com | digital business IT marketing | Scoop.it
Image: Greg Gorman/Flickr In my last blog post, we talked about what machine learning looks like in the legal world within e-discovery. As a quick refreshe
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The shift in how Machine Learning can help you and your business profession or field of knowledge. Think it was the Leibnitz the Mathematician who paraphrased said 'computers should do the tasks that can safely be relegated to machines. But will the human psyche ever trust the musings of an algorithm?
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New better-than-radar technology will boost aircraft tracking

New better-than-radar technology will boost aircraft tracking | digital business IT marketing | Scoop.it
No more lost planes? ADS-B offers much more accurate tracking of airplanes compared to radar — yes, even over water. It awaits certification but has already been mandated for use in the U.S. by 2020.
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How Kimberly-Clark is trying to sharpen its 'digital IQ' - Digiday

The Kimberly-Clark CMO on the challenges of making a large corporate entity more digitally agile, and what brands can learn from the Israeli army.
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The Website Health Check (infographic)

The Website Health Check (infographic) | digital business IT marketing | Scoop.it
The Jeyjoo blog helps you grow your online business. We present in a clear way the latest web design, SEO and marketing techniques rocking the web and some great ideas on dominating your online niche.
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Branding Strategy Insider | 7 Strategies To Create New Business Categories

Branding Strategy Insider | 7 Strategies To Create New Business Categories | digital business IT marketing | Scoop.it

I have written about creating “category-of-one” brands before. Most brands spend their time trying to increase their share of existing markets. They pursue many different tactics to do so, from innovating new product functions and features and offering price promotions (which erodes brand equity) to improving product quality and creating value-added services. Some even create highly entertaining ads hoping this will help them break through the category messaging clutter. The problem with these approaches is that they are incremental and most of them can be very easily matched by the competition.

 

Brand managers know how difficult it can be to create brand differentiation within an existing category. In mature markets, every market position has already been taken. True breakthroughs come only from creating entirely new categories, highly compelling new categories.

 

So, how does a brand manager achieve this?


Via Russ Merz, Ph.D., Intriguing Networks
Intriguing Networks's insight:

neat graphic and the right ideas but will it turn your head?

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etrevumarcom's curator insight, January 21, 2014 2:55 AM

Rien de neuf : Pour qu'une marque devienne réellement remarquable, son facteur de différenciation (USP) doit être vraiment unique, absolument original.

Là où l'entreprise doit encore évoluer, c'est quant au fait de ne pas s'aggriper à ce facteur différenciant comme à une bouée de sauvetage, car les marchés changent à vitesse grand V, ce qui demande  flexibilité et réactivité et ce qui a un impact sur vos supports de communication, sur vos messages. Pensez-y lorsque vous calculez votre budget annuel et le planifiez. Quelques inspirations https://drive.google.com/file/d/0B3q_QlLjZlIIcG5QQTl3ZTBobnM/edit?usp=sharing

 

Intriguing Networks's curator insight, January 21, 2014 4:15 AM

#what a great simple headline and eye catchig graphic. Does what it says on the tin.

Nick Jennings's curator insight, September 8, 2014 3:50 AM

This article provides insight as to how businesses can differentiate themselves from the competition. The use of breaking customer compromises can separate a company from its competition with a distinct and unique stand point. The article lists Amazon as an example which I feel is accurate as they were able to change the face of customer purchasing with just the click of a finger. By recreating a category it can develop customer retention and brand differentiation. Cirque Du Soleil is a fantastic example as they have positioned themselves as a circus unlike any other creating a new and exciting experience for the consumer. These are just some examples of how marketers can create differentiation from other brands and build both band recognition and recall.

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Facebook Is Alive and Kicking - GlobalWebIndex | Analyst View Blog

Facebook Is Alive and Kicking - GlobalWebIndex | Analyst View Blog | digital business IT marketing | Scoop.it
Intriguing Networks's insight:

They say the umbers never lie, but that depends on the source? Some interesting age segmented stats that don't show Facebook as down and out for the teens, but it is changing. 

 

Never uderestimate Instagram but how will you use it to to convert. interesting trnds and changes f0r 2014. It;s certainly true that there are no lamost as many middle-aged people on FAcebook as there are teens. Some of that is success, how much do teens buy short term?

 

But the numbers do not revela who buys ora market/country by country analysis, thats when the free lunch stops with Global Web Index. But worthy of a ponder as you focus on where to put your social signals in 2014...

 

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Management Be Nimble

Management Be Nimble | digital business IT marketing | Scoop.it
How to keep your company as fresh as a start-up? In hundreds of interviews, executives shared the paths they took to energize their corporate cultures.
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How Many People Use LinkedIn? [Infographic]

How Many People Use LinkedIn? [Infographic] | digital business IT marketing | Scoop.it
Every time new LinkedIn statistics are released, the world is blown away by its progress and continued momentum. 2013 is no exception in this new infographic.

Via Lauren Moss
Intriguing Networks's insight:

use it but does it create value?

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Amanda Groover's curator insight, December 20, 2013 12:49 PM

Linked In is and will continue to be a developing form of new business development and social networking in its truest form.  Linked In is postioning itself to be the virtual hub of news content and interaction within one platform!  Look at this data!

Abi Adeleke's curator insight, December 23, 2013 2:51 PM

Wow! USA is clearly the leader in using LinkedIn! Pretty cool infographic!

Felice Kimbrew's curator insight, October 27, 2014 1:07 PM

LinkedIn is an extremely professional social media website. I know a friend who gained a professional opportunity just by posting his personal qualifications on LinkedIn. Great site!

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The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | digital business IT marketing | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.

 

If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


Via Jeff Domansky
Intriguing Networks's insight:

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

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Jeff Domansky's curator insight, December 17, 2013 1:46 PM

What's ahead for content marketing?

Ali Anani's curator insight, December 18, 2013 12:21 AM
Content- to be or not to be.
Alison D. Gilbert's curator insight, December 27, 2013 6:57 PM

I am curious about the way things will change. Are you?

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Online Video Converter

Online Video Converter | digital business IT marketing | Scoop.it
Online Video Converter is a free tool that converts almost any media format to MP4, AVI, MPEG, FLV, 3GP. It also extracts sound from video and can correct video resolution.

Via Nik Peachey
Intriguing Networks's insight:

Very useful and easy to use free online video coverter.

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MeeMetICT's curator insight, August 3, 3:09 AM

Very useful and easy to use free online video coverter.

Kevin Kaatz's curator insight, August 3, 2:10 PM

Very useful and easy to use free online video coverter.

Bart van Maanen's curator insight, August 4, 5:44 AM

Very useful and easy to use free online video coverter.

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Online Privacy Lie

Online Privacy Lie | digital business IT marketing | Scoop.it
Techcrunch has a really great essay by Natasha Lomas that I think got missed, The Online Privacy Lie Is Unraveling. Americans believe it is futile to manage what companies can learn about them. Our...
Intriguing Networks's insight:
US perspective but relevant to us all. Marketing and marketers what are you doing, will the users, you and me give up or get involved? where is the transparency we were promised? Think hard all before now you UAE and communicate openly the price in data your users are really paying for the utility of your App, service or store.
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What To Expect From Google I/O 2015

What To Expect From Google I/O 2015 | digital business IT marketing | Scoop.it
Google I/O begins Thursday, kicking off with the usual keynote from the search giant during which it generally drops a lot of news. We’ll be there to cover..
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Chinese Search Company Baidu Built a Giant Artificial-Intelligence Supercomputer | MIT Technology Review

Chinese Search Company Baidu Built a Giant Artificial-Intelligence Supercomputer | MIT Technology Review | digital business IT marketing | Scoop.it
A supercomputer specialized for the machine-learning technique known as deep learning could help software understand us better.
Intriguing Networks's insight:

Prof Andrew Ng of Stanford and MOOC fame, previously worked with Google on some projects, you may recall re image recognition. It featured differences between pesky cats and all that stuff.?

 

Well he set up in US, think its SF area but don't quote me on that an advanced machine learning team with Baidu and here you get an inkling as to why. He doesnt feature in this article but the progress made by Baidu does. 

 

72 CPUs, 144 GPUs (Graphics processors )and the claim is they have beaten the Google benchmark?

 

Prof Andrew Ng was one of the co-founders of Coursera, a great contribution to those of us who want to learn. 

 

Machine learning and computer intelligence is obviously a key area in counter cyber warfare going forward.. There are definitely some intriguing ethical issues coming out of this area..

Based in the US, advancing ahead of Google, , I believe the largest Chinese based search engine, rapidly expanding.

 

One to watch, love to hear if anyone has some insight on this. A big fan of all that Andrew Ng has already contributed and definitely intrigued about where this one will end-up?

 

Your thoughts? Something to ponder, not an issue? Assume the security issues are sorted?

 

The immense power of these capabilities and organisations is impressive but how can we be certain of the future applications?

 

Thoughts aloud really, incredible leaps and bounds in capability, used judiciously should be great?

 

For those Kubrick fans amongst us, it keeps playing in my head

 

" "Look Dave, I can see you're really upset about this. I honestly think you ought to sit down calmly, take a stress pill and think things over."

The audio file http://www.palantir.net/2001/tma1/wav/stresspi.wav


Showing my age...

 

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Dropbox Rolls Out Mailbox for Android, Carousel Photo-Sharing App

Dropbox Rolls Out Mailbox for Android, Carousel Photo-Sharing App | digital business IT marketing | Scoop.it
Dropbox introduced a slew of new services, features, and improvements to existing products.
Intriguing Networks's insight:

Dropbox getting serious with a tranche of new features and service enhancements

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Heartbleed Security vulnerability Github list snapshot see gigaom article musalbas/heartbleed-masstest

Heartbleed Security vulnerability Github list snapshot see  gigaom article musalbas/heartbleed-masstest | digital business IT marketing | Scoop.it
Contribute to heartbleed-masstest development by creating an account on GitHub.
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How to Host the Perfect Customer Experience

How to Host the Perfect Customer Experience | digital business IT marketing | Scoop.it
Intriguing Networks's insight:

#infographic everybody talks Customer Experience but how many people live it

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How Colors Affect Conversion Rate [infographic]

How Colors Affect Conversion Rate [infographic] | digital business IT marketing | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky, luigi vico, Martin (Marty) Smith
Intriguing Networks's insight:

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

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Alison D. Gilbert's curator insight, January 26, 2014 6:17 PM

Color even affects conversion rate. Visual imput is so sublte yet so powerful.

Ali Anani's curator insight, January 27, 2014 12:19 AM

What color does your marketing sing?

Marie Clement's curator insight, January 30, 2014 8:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

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Google Cloud Storage Connector For Hadoop Launches As Data Analytics Becomes A Priority For Cloud Providers | TechCrunch

Google Cloud Storage Connector For Hadoop Launches As Data Analytics Becomes A Priority For Cloud Providers | TechCrunch | digital business IT marketing | Scoop.it
Google Cloud Storage has had had the capability to run Hadoop so developers can do advanced analytics on its distributed computing platform. Today, Google is..
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Google brings HADOOP within easier reach for it's Cloud storage

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A Chip Designed for “Deep Learning” Could Help Smartphones Understand Your Photos | MIT Technology Review

A Chip Designed for “Deep Learning” Could Help Smartphones Understand Your Photos | MIT Technology Review | digital business IT marketing | Scoop.it
Hardware designed specifically to run complex neural networks could let personal devices make sense of the world.
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2014 Online Marketing Trends

Ideas on innovation in online marketing and technology platforms thats will be important in 2014. Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author
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Dave Chaffreys views always worth a ponder and sharig for the year ahead Slide deck

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The Facts and Figures on the Power of Visual Content Marketing - Jeffbullas's Blog

The Facts and Figures on the Power of Visual Content Marketing - Jeffbullas's Blog | digital business IT marketing | Scoop.it
The social web has made us all publishers and marketers and the importance of content has exploded for marketing. Visual content marketing is the hot trend.
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Very few of us with the volume of data flying around can risk avoiding visual recognition and communication as a way to hit the right spot, here are some headline numbers and views from Jeff Bullas, always worth a peak.

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Google+ Comments Box Plugin with shortcodes

Google+ Comments Box Plugin with shortcodes | digital business IT marketing | Scoop.it
The Google+ Comments WordPress plugin makes it easier for you to setup, administer and customise Google+ comments from your WordPress site. You can support WP comments as well. With 3000+ downloads a useful way to encourage social signals on this growing network that can add power to your Author's Authority, when they have good content to share.
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