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The Battle Is For The Customer Interface

The Battle Is For The Customer Interface | Digital Business | Scoop.it
In 2015 Uber, the world's largest taxi company owns no vehicles, Facebook the world’s most popular media owner creates no content, Alibaba, the most..

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Eric_Determined / Eric Silverstein's curator insight, April 12, 2015 11:33 PM

As companies now battle to provide the best #customer #experience while leveraging existing infrastructures, the question becomes, what are you going to do to stay there or get there?


As Richard Branson said: "Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple."


I would certainly recommend a focus  on #mobile & #social, do you agree?

Philippe Koskas's curator insight, April 13, 2015 4:22 AM

So true !

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2015 @Edelman #Trust Barometer - Global Results

The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted …

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Eric_Determined / Eric Silverstein's curator insight, January 26, 2015 2:30 AM

#Trust : belief that someone or something is reliable, good, honest, effective, etc.


As you will see from slide #12, the most trusted source for #content remains your peers, friends and relatives.


How is your #brand engaging with your audience? By earning their trust, and leveraging their #social reach across their friends and relatives, imagine the opportunities to strengthen your business. 


I would argue that without Trust, you can't run a successful business. Do you agree?


This applies to #customers, employees, vendors, etc...


 

Bharat Employment's curator insight, January 26, 2015 11:31 PM
www.bharatemployment.com
Arielle Monnerot-Dumaine's curator insight, January 27, 2015 3:40 AM

Pour des résultats pour la crédibilité des messages de recommandation, go directly page 12

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Can Social Collaboration Work in Business?

Can Social Collaboration Work in Business? | Digital Business | Scoop.it
Social media has become so prevalent in our lives, most of us would
hardly bat an eye if our parents opened a Facebook or Twitter account.

You might even call it normal to have such an account.

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How Perfectionism Can Hold You Back

How Perfectionism Can Hold You Back | Digital Business | Scoop.it

Are you a perfectionist? For many people it's a point of pride--but it may be keeping you from reaching your highest potential.

If you constantly do everything perfectly and perform everything flawlessly, you may think you're being effective and efficient. But sometimes it's the imperfect performances that demonstrate your greatest potential.

 
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The Learning Factor's curator insight, September 23, 2014 5:16 AM

Here are eight ways that perfectionism may be holding you back.

HJJP's curator insight, September 26, 2014 2:20 PM

Excellence is the enemy of good? 

Can it be that sometimes GOOD is all we need? And trying to achieve excellence will simply get in the way of accomplishing anything?

 

 

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The Top 10 Benefits Of Social Media Marketing | Forbes

The Top 10 Benefits Of Social Media Marketing | Forbes | Digital Business | Scoop.it

...And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

 

This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business...


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Mr Tozzo's curator insight, August 12, 2014 9:29 AM

The Top 10 Benefits Of Social Media Marketing | Forbes

Matthias K M ADIKA's curator insight, August 13, 2014 7:08 AM
Love this!
Natan Amos's curator insight, July 3, 2015 12:14 AM

I connected with this article because as I was reading through it I kept thinking about the family business that I work for currently. For instance, the credibility and trust of your business is determined heavily on the loyalty to the customers and having a goal of them coming back for multiple purchases. Social media marketing is a great tool to help reach this goal as it easily connects customers with the business. Posting what the customers want to see not only attracts them to come back but also to recommend the advertisement or post to others.

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The Ever-Changing #Customer #Journey

The Ever-Changing #Customer #Journey | Digital Business | Scoop.it
It wasn t that long ago that when companies talked about the customer journey...

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Eric_Determined / Eric Silverstein's curator insight, July 30, 2014 1:04 PM

Companies / Brands need to continuously evolve, as the consumer expectations do too.

 

You need to offer the right experience through different touch points since the #customer journey is no longer linear as shown on the sample image.

 

Engage and understand what your customers are looking for, then make sure everyone within the organization are on board and work together in delivering the best #experience. 

 

Share your latest experience where a #brand is delivering across all touch points or is stronger in one area but lacking in another?

Paulo Duarte's curator insight, July 30, 2014 3:58 PM

Customr Journey

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The 2014 State of Digital Transformation

The 2014 State of Digital Transformation | Digital Business | Scoop.it

Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments.

 

In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared insights, advice and cautionary tales from those on the front lines.


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The Learning Factor's curator insight, July 23, 2014 6:19 AM

This new report is aimed at executives and digital strategists to help them further understand the state of digital transformation.

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A list of Digital Marketing Tools for your Business

A list of Digital Marketing Tools for your Business | Digital Business | Scoop.it
A list of Digital Marketing Tools for your Business

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6 Tips for Boosting Your Leadership Capacity

6 Tips for Boosting Your Leadership Capacity | Digital Business | Scoop.it

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Jean-Guy Frenette's curator insight, June 18, 2014 9:34 PM

PDGLead

Christel Binnie's curator insight, June 19, 2014 3:22 PM

Really identify with #5:

 

Develop the squeezed middle: Once a business grows and a middle management tier emerges, these are the people who can make or break growth. They are submerged by the instructions from above and the demands from below and unless their skills are developed, the culture is collaborative and the direction clear, they will drown. Identifying the skill and personal development needs of these individuals to help them become future leaders can catapult your capacity to a new level.

Alice Wang's curator insight, June 20, 2014 3:11 AM

There is a breath of autumn in the air.

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5 Challenges to Disrupting the #Marketing Model with the #Customer #Journey

5 Challenges to Disrupting the #Marketing Model with the #Customer #Journey | Digital Business | Scoop.it
It can be a difficult process for a brand to move from focusing on channels to experience but it is happening. McKinsey put it best in their 2013 presentation, Transforming Customer Experience: From Moments to Journeys. 
Customer journeys are paramount. So,how…

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Eric_Determined / Eric Silverstein's curator insight, June 4, 2014 1:44 AM

Technology + Channel + Demographic + Behavior = #Customer #Journey

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The Dandelion Principle: Redesigning Work for the Innovation Economy

The Dandelion Principle: Redesigning Work for the Innovation Economy | Digital Business | Scoop.it

Like weeds in a green lawn, people who are “different” — whether behaviorally or neurologically — don’t always fit into standard job categories. But if you can arrange working conditions to align with the abilities of such individuals, they can add significant value.


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The Learning Factor's curator insight, May 27, 2014 5:44 PM

People who are “different,” behaviorally or neurologically, can add significant value to companies.

4twenty2's curator insight, May 28, 2014 5:51 AM

This is a great example of how different types of people can contribute to different work areas and, how, if we look outside our comfort zone of "recognised attributes/characteristics" and are prepared to compromise in our expectations in certain areas then we will find a wealth of talent and innovation.

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What is the new #Customer Journey?

What is the new #Customer Journey? | Digital Business | Scoop.it
A new model is needed for our increasingly non-linear world.

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Eric_Determined / Eric Silverstein's curator insight, May 9, 2014 2:46 AM

Great insight across key brands: Google, McKinsey, SAP, Twitter, Visa, etc...


"Marketing isn’t about “pushing people’s thoughts and actions. It’s about amplification, helping what’s already happening grow faster.”


The funnel and Customer Decision Journey aren’t going away.  They are useful models, and will continue to be helpful in certain contexts.  But marketing today requires a new mental map to navigate a changing landscape. We need a model that informs marketers how to enable and empower, not just persuade and promote.  There are a variety of alternatives including journey, orbit, relationship, and experience.


Whatever model you choose, what’s most important is that it addresses: first, the multi-dimensional nature of social influence; second, non-linear paths to purchase; third, the role of advocates who aren’t customers; and fourth, the shift to ongoing relationships beyond individual transactions."


Share your thoughts?

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Pinterest tips and tricks for business

Pinterest tips and tricks for business | Digital Business | Scoop.it

Pinterest just keeps on growing and has attained strength of 70 million users. Once you have got the hang on pins and boards and repinning, you might wonder what else there is to Pinterest. Pinterest can help your business grow if only you know and use some of the less known tricks.

 

The strategy – of simply pinning your own images and expecting others to repin – will not carry you far. You must seriously engage with others by repinning content. One assured way to develop new followers is to tag the original pinner in the description section.

 

There is a misconception that Pinterest users are on the site only for merrymaking. This is untrue as many Pinterest users are there to shop. When you are selling your products on Pinterest, make sure to include a price tag on the image. It is reported that pins with price tags attract 35 % more likes than those without price tags....


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Jeff Domansky's curator insight, May 2, 2014 2:37 AM

Useful Pinterest tips and strategies for business.

Agence BTW's curator insight, May 2, 2014 3:26 AM

Pinterest : quelques astuces pour votre entreprise 

Poulomi Dutta's comment, May 2, 2014 3:43 AM
As I am new in social media,this article helps me lot. Thank you for shearing it.
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Stop Distinguishing Between Execution and Strategy

Stop Distinguishing Between Execution and Strategy | Digital Business | Scoop.it

Consider the recent article, “Why Strategy Execution Unravels — and What to Do About It“ by Donald Sull, Rebecca Homkes, and Charles Sull, in the March 2015 issue of HBR.  Articles like this are well meaning and all set out to overcome the shortfalls of “execution.” But they all fail, including this one, and for the same reason: you can’t prescribe a fix for something that you can’t describe. And no one can describe “strategy execution” in a way that does not conflict with “strategy.”

 

Blaming poor execution for the failure of your “brilliant” strategy is a part of what I’ve termed “The Execution Trap” — how “brilliant” can your strategy really be if it wasn’t implementable?

 

 


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rodrick rajive lal's curator insight, March 18, 2015 5:14 AM

Both are distinct and yet complement each other. It goes without saying that strategy precedes executions!

Ian Berry's curator insight, March 19, 2015 12:16 AM

I have a totally opposite view What I've learned from my clients doing is that thinking about strategy and execution at the same thing is a recipe for disaster. Sure they're are inextricably linked, They are two sides of the coin and yet vastly different. In simple terms strategy is about how you're going to move from here to there and execution is about who will do what, and when. You need to be well aware of capability when thinking about strategy. Developing your execution plan and enabling each of your employees to create and own their unique piece is a different exercise to creating the strategy which if its to be the right strategy needs employee and other stakeholders input too

Haidee Calore's curator insight, March 27, 2015 11:36 AM

get often get trapped thinking that strategy and execution are distinct processes. Good article to remind us that strategy is really a part of execution. Be sure to read the comments. They are as good, if not better than the article itself.

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Anatomy of an Excellent Whitepaper | Kapost

Anatomy of an Excellent Whitepaper | Kapost | Digital Business | Scoop.it

There are certain things that make content stand out. The topic, the design, the interactivity….

 

But while some people are under the impression that digital marketing success is completely random, Team Kapost comes from a different school of thought.

 

We believe there’s a rhyme and reason to producing successful content.As such, welcome to the 5-part “Content Anatomy” series, which breaks down stand-out examples of the most popular content types. The infographics that follow look closely at the intimate components of 5 different content types, examining how these elements come together to form a complete and functional asset.

 

...our first infographic dissects a whitepaper from Google, called “Principles of Mobile Site Design: Delight Users and Drive Conversion.”


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Jeff Domansky's curator insight, October 5, 2014 9:06 AM

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

Jeff Domansky's curator insight, October 5, 2014 9:11 AM

Why whitepapers? Because B2B buyers rank whitepapers as the most important content type that influences their purchase decisions.

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The Four Roots of Engagement

The Four Roots of Engagement | Digital Business | Scoop.it

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Daniel Watson's curator insight, September 29, 2014 4:13 AM


Are you winning the battle to engage all of your employees in the pursuit of your business objectives?


What do you think four of the most critical elements that lead to high levels of employee engagement might be?


Do you have a road map to assist you on the path to improved level of employee engagement?


Do you practice each of the four suggested methods of engagement outlined in this excellent article?


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You want to Win - Be #Customer Obsessed!

You want to Win - Be #Customer Obsessed! | Digital Business | Scoop.it
"The world is changing and it's time to get customer obsessed," Sheryl Pattek, VP & Principal Analyst, CMO and Marketing Leadership Practice Forrester

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Eric_Determined / Eric Silverstein's curator insight, August 22, 2014 8:10 PM

Sheryl Pattek @Forrester shares:


"We’ve entered the age of the #Customer . We believe we are at the beginning of a 20 year business cycle in which the most successful enterprises will reinvent themselves to systematically serve their customers."


Technology and #Data is enabling greater flexibility to engage, learn and deliver,  is your business ready for the continuous journey with your empowered customers?


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7 Tactics Top Growth Teams Use to Engineer Traction for a Growing Business

7 Tactics Top Growth Teams Use to Engineer Traction for a Growing Business | Digital Business | Scoop.it

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Daniel Watson's curator insight, August 4, 2014 5:01 AM


If a business is unable to create real sustainable growth over and extended period of time, it can't be said to have gained traction, a state of affairs where repeatability of growth processes act to deliver improved outcomes for the business on an ongoing basis.


Three keys to sustainable growth are acquisition, action and retention, and a business wanting long term success needs to work on all three of these key processes.


This excellent article, suggests that growth can be engineered, and it discusses each of the three keys to growth and offers seven tactics that can be deployed in any business to engineer traction.

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The Science of Storytelling

The Science of Storytelling | Digital Business | Scoop.it

Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....


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ManufacturingStories's curator insight, October 1, 2014 3:55 PM

For more resources on STEM Education visit http://bit.ly/1640Tbl

Ricard Garcia's curator insight, October 3, 2014 2:02 AM

One more proof to show how important storytelling may be!

Birgitta Edberg's curator insight, March 29, 2015 3:31 PM

Learn how storytelling affect your brain.

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#Mobile Moments Should Equal Useful

#Mobile Moments Should Equal Useful | Digital Business | Scoop.it
This article is by Josh Bernoff, senior VP, Idea Development, at Forrester Research. He is the co-author of the new book, The Mobile Mind Shift. “Hello, customer. I’m from the company’s marketing department, and I’m here to help you.” That’s something you don’t hear very often. Customers expect marketers to try to [...]

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Eric_Determined / Eric Silverstein's curator insight, July 8, 2014 1:35 PM

Josh shares his #Mobile insight:


"Start with your #customer and her #journey. Figure out what her real problem is and how mobile could help. We call these points where mobile solves problems “mobile moments,” and they’re very well suited to customers trained to get answers from their phones in an instant. 

Then line up all these moments and evaluate them on two scales. First, are they beneficial to the customer? Second, are they valuable to your company?"

 Share other examples where brands understand how to deliver mobile moments to their customers?
Ranjit Kovilinkal's curator insight, July 9, 2014 12:23 AM

"Its about relationships...not marketing" - Starbucks

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#Loyalty vs #Reputation: Which Sells Your Product Better?

#Loyalty vs #Reputation: Which Sells Your Product Better? | Digital Business | Scoop.it
Loyalty is based on prior experiences a customer had with a specific brand, while reputation is based on the aggregated experiences of others with a specific product. Both influence purchasing select…

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Eric_Determined / Eric Silverstein's curator insight, July 1, 2014 3:42 AM

The importance of Experiential content and the influence it has on your product or service.


Share a recent experience?

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Generation C: The Nine Spheres of Social Media Influence

Generation C: The Nine Spheres of Social Media Influence | Digital Business | Scoop.it

At first glance, after two decades, the utopian dream of the World Wide Web and social media maybe seems to be over. Big Brother returns to haunt our memories, and threaten our digital identity. Information overload and the maelstrom of new technologies confront us with a form of ¨Content Shock¨ and ¨Digital Darwinism,¨ where everything is moving too fast for us.

 

However, looking as the other side of the coin, the new digital ecosystem is perhaps not so bad he looks. Beyond this ¨Orwellian Dystopia¨, new technologies and social media provide us with the means to better fulfill us and make us better as individuals and consumers.

 

Today, thanks to new technologies, we can exercise together and individually, an undeniable power over brands and organizations. Tremendous power of influence, we could not even suspect there is still a few years, and now extends to many aspects of our existence.

 

This is the great power of influence of ¨prosumers¨; connected consumers of what we call now the new Generation C, baby boomers generation Z....


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Jeff Domansky's curator insight, June 17, 2014 10:47 AM

Here's a good look at Generation C and nine influences of this connected generation.

massimo scalzo's curator insight, June 19, 2014 4:46 AM

Tremendous power of influence!

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Do you know what your "Core" Business Is - #CustExp

Do you know what your "Core" Business Is - #CustExp | Digital Business | Scoop.it
Take a second and think back to the last time that you had an exceptional customer experience — one that really surprised you for its customer centricity. After you got ov

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Eric_Determined / Eric Silverstein's curator insight, June 2, 2014 2:59 AM

I couldn't agree more!


"Companies which focus on CX by definition have a strong connection to their customers — because they have to know their customers to design #CX around them."


What are your thoughts on this other great analogy?


"Building a great business is a lot like building an athlete’s physique. Trainers don’t just focus on the individual muscle groups or being able to compete in a specific sport. They also focus on building your core strength — something that seamlessly transitions across sports and situations — and consistently helps to deliver both power and confidence."

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Essential #Social Trends for 2014 - #Infographic

Essential #Social Trends for 2014 - #Infographic | Digital Business | Scoop.it
A new infographic leads with some of the most important tenets of social business. It's titled Social Media Trends Shaping 2014, and lists seven trends. I narrowed this down to four essential points for 2014.

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Eric_Determined / Eric Silverstein's curator insight, May 20, 2014 2:51 AM

Check the #Infographic, and let us know which one of the 7 points do you agree with the most?

Sue Walsh's curator insight, May 20, 2014 6:07 PM

Implementing social media company wide. Definitely!

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#Trust is a precursor to #Loyalty & #Engagement

#Trust is a precursor to #Loyalty & #Engagement | Digital Business | Scoop.it
Many of us write about a trust culture, but what about a culture of distrust? What does that look like? In today's post, I explain.

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Eric_Determined / Eric Silverstein's curator insight, May 16, 2014 1:44 AM

#Trust is a precursor to #loyalty and #engagement. Without trust, there can be no engagement!


Share your thoughts on the list of culture of distrust.

4twenty2's curator insight, May 16, 2014 4:37 AM

The bottom line is Trust can make or break a business.  It feeds down through the employees, customers and finally stops at your bottom line.  Cultivating an environment of trust at work is a "must do" for all business, large and small.