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WhatsApp Still Rules Mobile in Brazil | eMarketer

WhatsApp Still Rules Mobile in Brazil | eMarketer | Digital BR | Scoop.it

Smartphone owners in Brazil named WhatsApp their most essential app in April 2016, and it wasn’t even close. Nearly half of those surveyed called WhatsApp their most important; coming in second place, at just 9.6%, was Facebook.

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In Latin America, Brazil Leads in Mobile App Usage | eMarketer

In Latin America, Brazil Leads in Mobile App Usage | eMarketer | Digital BR | Scoop.it
Users are often on productivity and utility apps
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Rocket Internet’s Zen Rooms expands its network to Brazil

Rocket Internet-backed Zen Rooms is launching its budget hotel network in Brazil, marking its first foray outside of Asia.
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Brazil’s Digital Backlash | NYTimes

Brazil’s Digital Backlash | NYTimes | Digital BR | Scoop.it
A government that once championed Internet freedom now seems more interested in surveillance and censorship.
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Digital Ad Spending in Brazil | eMarketer

Digital Ad Spending in Brazil | eMarketer | Digital BR | Scoop.it
Brazil remains by far the largest market in Latin America, despite its recent economic slowdown. Even though the current recession represents a negative influence on consumer confidence, people in Brazil continue to represent one of the broadest digi
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Bitcoin Fever Spreads Across Brazil » Brave New Coin

Bitcoin Fever Spreads Across Brazil » Brave New Coin | Digital BR | Scoop.it
Bitcoin merchant adoption in Brazil is advancing faster than most anywhere else for several different reasons, not the least of which is the direct effort of a pair of bitcoin enthusiasts.
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Brazilian Digital Payments Veterans Join Sao Paulo-based Bitcoin startup

Brazilian Digital Payments Veterans Join Sao Paulo-based Bitcoin startup | Digital BR | Scoop.it

Brazil-based bitcoin startup Rippex has announced the former founders of  gateway PagSeguro have joined its team.

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Gartner's Brazil Summit Keynote Focuses on Digital Risk

Gartner's Brazil Summit Keynote Focuses on Digital Risk | Digital BR | Scoop.it
Today, I had the privilege and honor to help kick-off Gartner's 2015 Security and Risk Management Summit in Sao Paulo, Brazil. Joined by my Gartner colleagues Andrew Walls (2014 Gartner Analyst...

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Brazil's Messaging App Users Say Hello to Ads | eMarketer

Brazil's Messaging App Users Say Hello to Ads | eMarketer | Digital BR | Scoop.it
WhatsApp is the most popular messaging app among smartphone users in Brazil, and many also use Facebook Messenger. Users say the apps are easier and cheaper than traditional SMS, and to keep saving money on messaging, they're ready to receive ads.
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Brazil’s $26 Billion Eyewear Industry Moves Online With Lema21 And EÓtica Merger

Brazil’s $26 Billion Eyewear Industry Moves Online With Lema21 And EÓtica Merger | Digital BR | Scoop.it
The late April merger of, Lema21, an innovative private label startup, and eÓtica, an ecommerce site for prescription eyewear and contacts, is proof that..
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Producing Unicorns In The Land Of Futebol | TechCrunch

Producing Unicorns In The Land Of Futebol | TechCrunch | Digital BR | Scoop.it

Foreign smart venture capital was intrigued by the potential of a very large growing middle class that were early adopters of technology and spent inordinate amounts of time on the Internet.

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Brazil’s Deep Dive into Mobile Marketing | 1to1 media

Brazil’s Deep Dive into Mobile Marketing | 1to1 media | Digital BR | Scoop.it
The CEO of Brazil-based digital agency DM9Sul shares strategies for engaging mobile users.
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Daily activities of mobile phone owners in Brazil | eMarketer

Daily activities of mobile phone owners in Brazil | eMarketer | Digital BR | Scoop.it
Basic communications are critical to smartphone users
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How Airbnb adapted its digital payment system to Brazil For The Rio Olympics | FastCo

How Airbnb adapted its digital payment system to Brazil For The Rio Olympics | FastCo | Digital BR | Scoop.it
Rio is now Airbnb's fourth largest city. The company has updated its payments system there so that locals can more easily use the site.
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The Rise of WhatsApp in Brazil Is About More than Just Messaging - HBR

The Rise of WhatsApp in Brazil Is About More than Just Messaging - HBR | Digital BR | Scoop.it
It opens up a whole new world of digital marketing.
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In Brazil, 99Taxis start-up jockeys to stay ahead of Uber | NYT DealBook

In Brazil, 99Taxis start-up jockeys to stay ahead of Uber | NYT DealBook | Digital BR | Scoop.it
A new fund-raising round could be a huge lift for the company, based in São Paulo, which has more than twice the market share of Uber.
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WhatsApp messenger blocked in Brazil for two days | DW.COM

WhatsApp messenger blocked in Brazil for two days | DW.COM | Digital BR | Scoop.it
A court in Brazil has imposed a 48-hour block on the popular cell phone messaging app. Justices claim the Facebook-owned company has refused to cooperate with criminal probes.
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Digital Usage Continues to Rapidly Rise in Latin America

Digital Usage Continues to Rapidly Rise in Latin America | Digital BR | Scoop.it
With one-third of users in Latin America between the ages of 15 and 24, digital usage continued to rise in the region between April 2014 through April 2015, according to a new comScore report, "Latin America Digital Future in Focus." At the same time, the U.S. Hispanic digital audience reached 38.2 million unique users.
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Why Brazil Should be on Your Digital Radar

Why Brazil Should be on Your Digital Radar | Digital BR | Scoop.it
When most people think of Brazil, they probably think of football (soccer for those of us in the US), beaches and carnival.  However, you might want to start thinking of digital when you think of Brazil.  Despite a flat GDP, online sales are expected to grow by 20% in Brazil this year.  Brazilian companies are not just looking to replicate best practices from around the globe but have moved to a point where they are creating their own best practices the rest of us can use. I have been to Brazil a few times.  I have also been to many other countries in the Americas and

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Brazil’s Totvs to buy rival Bematech in retail software push

Brazil’s Totvs to buy rival Bematech in retail software push | Digital BR | Scoop.it
SAO PAULO (Reuters) - Totvs, the largest Latin American producer of enterprise software, agreed on Friday to buy Brazilian rival Bematech for about 556 million reais ($156 million) in cash and stock, creating a company whose software will cater to more than half the restaurants, retailers and hotels in the country.
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Xiaomi Just Made A Huge Splash In Brazil. Now To Reshape The Market

Xiaomi Just Made A Huge Splash In Brazil. Now To Reshape The Market | Digital BR | Scoop.it
Head of global expansion Hugo Barra explains how he plans to to disrupt rivals like Samsung and LG in one of the world’s fastest growing smartphone markets.
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Digital Banking in Brazil Reaches Milestone | eMarketer

Digital Banking in Brazil Reaches Milestone | eMarketer | Digital BR | Scoop.it
Brazil's banking industry reached a tipping point last year as digital transactions increased their share of total banking transactions to 52%. Overall, the number of banking transactions conducted digitally in the country totaled 18.6 billion in 2014, with nonfinancial transactions accounting for the large majority of that activity.
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Mobile is hot in booming Brazil | Mobile Marketing Magazine

Mobile is hot in booming Brazil | Mobile Marketing Magazine | Digital BR | Scoop.it
With the regularity of new announcements from the major mobile players, it’s easy to think that all the progress in the world of smartphones is being made by
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