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Digital Branding & Media
Digital-core marketing, communications and media.
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Designing Style Guidelines For Brands And Websites | Smashing Magazine

Designing Style Guidelines For Brands And Websites | Smashing Magazine | Digital Branding & Media | Scoop.it
A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide.
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How the smartest brands use social media to sky-rocket their reputation, profits and social impact | Simon Mainwaring

How the smartest brands use social media to sky-rocket their reputation, profits and social impact | Simon Mainwaring | Digital Branding & Media | Scoop.it
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Savvy PR Firms Could Soon Rule Native Advertising | Small Agency Diary - Advertising Age

Savvy PR Firms Could Soon Rule Native Advertising | Small Agency Diary - Advertising Age | Digital Branding & Media | Scoop.it
two huge public-relations firms are going into the advertising business -- focusing on areas that are natural extensions of pr.
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Domino's credits increased marketing spend for sales lift | News | Marketing Week

Domino's credits increased marketing spend for sales lift | News | Marketing Week | Digital Branding & Media | Scoop.it
Pizza chain posts 6.6 per cent increase in UK sales.
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New Facebook Cover Photos Rules will Benefit Brands!

New Facebook Cover Photos Rules will Benefit Brands! | Digital Branding & Media | Scoop.it
Did you hear the big news? The Cover Photo is making its way to Facebook News Feeds with more visual power than ever!
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6 Ways to use Google Trends for Your Business

6 Ways to use Google Trends for Your Business | Digital Branding & Media | Scoop.it
I recently started playing around with a fairly new tool from Google that opens up quite a few possibilities from a business perspective for both small businesses and nonprofits. Google Trends has ...
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Vatican to launch TV campaign to boost Church's image - Brand Republic News

Vatican to launch TV campaign to boost Church's image - Brand Republic News | Digital Branding & Media | Scoop.it
Pope Francis, the newly appointed pontiff, has asked a number of leading advertising agencies to pitch for a multimillion-dollar international ad campaign, in a bid to try and restore the tarnished image of the Roman Catholic Church.
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Google Creates Calculator to Show Value Advertising | Digital - Advertising Age

Google Creates Calculator to Show Value Advertising | Digital - Advertising Age | Digital Branding & Media | Scoop.it
google released a new 'calculator' to solve mobile advertising's measurement problem.
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With Analytics, You Can Identify 'Brand Clans' | Guest Columnists - Advertising Age

With Analytics, You Can Identify 'Brand Clans' | Guest Columnists - Advertising Age | Digital Branding & Media | Scoop.it
identifying a factor that makes a group of individuals tick is the difference between a happy customer and an energized team of brand ambassadors.
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Our Favorite Typefaces of 2012

Our Favorite Typefaces of 2012 | Digital Branding & Media | Scoop.it
I’ll be honest. When December rolls around and I ask a group of smart, articulate font users and makers to each select their favorite release of the year, not everyone rushes back with their pick. ...
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THIS is how you should use a social media platform and community! #aliciakeys #win #worldonfire

THIS is how you should use a social media platform and community! #aliciakeys #win #worldonfire | Digital Branding & Media | Scoop.it

Click here to edit the title

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The five rules of social media management - Brand Republic News

The five rules of social media management - Brand Republic News | Digital Branding & Media | Scoop.it
Brands need to do more to embrace social media across their business functions, writes David Benady. - Brand Republic
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10 Ways to Measure the ROI of Public Relations

10 Ways to Measure the ROI of Public Relations | Digital Branding & Media | Scoop.it
Because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.
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Social@Ogilvy: The Future of Social Customer Care – Social Media Week Recap [VIDEO]

Social@Ogilvy: The Future of Social Customer Care – Social Media Week Recap [VIDEO] | Digital Branding & Media | Scoop.it
- If you missed our panel about the Future of Social Customer Care with Time Warner Cable, Lithium Technologies, and Altimeter Group, not to worry, we captured it on video.
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Instagram Gets Brand Ads, But Not From Facebook | Digital - Advertising Age

Instagram Gets Brand Ads, But Not From Facebook | Digital - Advertising Age | Digital Branding & Media | Scoop.it
facebook's photo-sharing service instagram doesn't have ads, officially. but that's not stopping brands like suave, nike and pepsi.
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Adidas brings Messi and Facebook to the fore | News | Marketing Week

Adidas brings Messi and Facebook to the fore | News | Marketing Week | Digital Branding & Media | Scoop.it
Sportswear brand launches branded content push starring Messi.
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Three Brands That Used Data to Transform Their Media Strategies

Three Brands That Used Data to Transform Their Media Strategies | Digital Branding & Media | Scoop.it
We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day.
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How to Determine your Brand's Health using Brand Funnels

How to Determine your Brand's Health using Brand Funnels | Digital Branding & Media | Scoop.it
Brand Funnels Every brand should understand the details of their Brand Funnel--what's causing any strength, weakness, changes versus last year or gaps versus competitors.  A classic funnel would me...
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How to Use the New Pinterest, What Marketers Need to Know | Social Media Examiner

How to Use the New Pinterest, What Marketers Need to Know | Social Media Examiner | Digital Branding & Media | Scoop.it
Pinterest changes: Find out how this impacts your marketing strategies and what you need to know to continue to generate sales and leads through Pinterest.
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These Brands Are Doing Amazing Things With Instagram

These Brands Are Doing Amazing Things With Instagram | Digital Branding & Media | Scoop.it
Best of the best.
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Social Media Does Matter in Marketing, Coca-Cola Says | CMO Strategy - Advertising Age

Social Media Does Matter in Marketing, Coca-Cola Says | CMO Strategy - Advertising Age | Digital Branding & Media | Scoop.it
coca-cola marketing exec wendy clark is defending social media in marketing following a company study suggesting "buzz" was hard to cash.
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Social Media Does Matter in Marketing, Coca-Cola Says | CMO Strategy - Advertising Age

Social Media Does Matter in Marketing, Coca-Cola Says | CMO Strategy - Advertising Age | Digital Branding & Media | Scoop.it
coca-cola marketing exec wendy clark is defending social media in marketing following a company study suggesting "buzz" was hard to cash.
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European Wax launches eye catching poster campaign via StrawberryFrog New York

European Wax launches eye catching poster campaign via StrawberryFrog New York | Digital Branding & Media | Scoop.it
European Wax is launching its newest national marketing campaign, featuring the company's motto
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'Marketers need 4 new Ps in the modern age' | News | Marketing Week

'Marketers need 4 new Ps in the modern age' | News | Marketing Week | Digital Branding & Media | Scoop.it
CMOs from some of the world’s biggest companies on the changing nature of marketing.
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Social klantenservice in Nederlandse organisaties: de stand van zaken [infographic] - Frankwatching

Social klantenservice in Nederlandse organisaties: de stand van zaken [infographic] - Frankwatching | Digital Branding & Media | Scoop.it
In hoeverre is sociale klantenservice geïntegreerd bij organisaties? En wat levert het hen op? De antwoorden lees je vandaag in de serie Infographic Day.
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