Digital Branded Content
72 views | +0 today
Follow
Digital Branded Content
Contenidos sobre Contenidos
Curated by Chus del Río
Your new post is loading...
Your new post is loading...
Scooped by Chus del Río
Scoop.it!

contentmatters, videoteca de Branded Content con creaciones de 75 agencias de 21 países

contentmatters, videoteca de Branded Content con creaciones de 75 agencias de 21 países | Digital Branded Content | Scoop.it
Estar al día de las últimas novedades de tus marcas y agencias favoritas, encontrar la inspiración, recordar aquel vídeo que tanto te gustó y que (contentmatters, videoteca de Branded Content, creaciones de 75 agencias desde 21 países
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

Gamification al servicio del Branded Content

Gamification al servicio del Branded Content | Digital Branded Content | Scoop.it
Tres destinos que gamification y branded content tienen en común. ¿Quieres ampliar tus conocimientos sobre gamification entendiendo su relación con el social media?
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

10 Ways To Improve Your Web Writing

If you’re looking for some great ways to improve your online writing to offer real value for real readers, (we’re not talking about keyword stuffed SEO content here) – then this guide will provide some simple suggestions that can enhance your website copywriting starting today. If you just implement a few of these tips then your writing will be more engaging and encourage readers to come back to your site.

more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

Repost, una nueva forma de sindicar contenido

Repost, una nueva forma de sindicar contenido | Digital Branded Content | Scoop.it

"...La novedad de esta plataforma está en cómo se realizan los procesos de sindicación y publicación. Se trata de un proceso transparente para el propietario del contenido, que lo autoriza de forma muy sencilla en repost.us y lo implementa en sus artículos de una forma mucho más sencilla aún, incluyendo sendos plugins para WordPress yBlogger."

more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

El paisaje del content marketing

El paisaje del content marketing | Digital Branded Content | Scoop.it
Content Marketing, generación de contenidos o marketing de contenidos, son múltiples los nombres que están surgiendo en torno a este fenómeno que consigue (y persigue) que clientes, futuros o actuales, y empresas tengan los mismos beneficios.
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

Leaflet, an open-source JavaScript library for interactive maps

Leaflet, an open-source JavaScript library for interactive maps | Digital Branded Content | Scoop.it
Leaflet is a modern, lightweight open-source JavaScript library for mobile-friendly interactive maps.
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

The Bureau - NewsCred Blog

The Bureau - NewsCred Blog | Digital Branded Content | Scoop.it
The Bureau is NewsCred's daily, covering everything content marketing – curation, design innovation, ad tech, SEO, social media and marketing best-practices.
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

II Jornada Fundéu BBVA-Aerco PSM: el buen uso del español en los medios sociales

II Jornada Fundéu BBVA-Aerco PSM: el buen uso del español en los medios sociales | Digital Branded Content | Scoop.it
Un año después de la I Jornada Fundéu BBVA-Aerco PSM, se va a celebrar una segunda edición con el objetivo de reunir de nuevo a diferentes expertos que puedan aportar nuevos datos, planteamientos, puntos de vista y ampliar las conclusiones del primer...
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

9 Convincing Arguments to Win Your Content Marketing Budget

9 Convincing Arguments to Win Your Content Marketing Budget | Digital Branded Content | Scoop.it
Find out how marketers who are keen on content strategies can win the backing -- and budget -- they need to proceed with their content marketing efforts. Use these 9 effective arguments from 3 cont...
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

5 Important Lessons from Content Marketing Royalty

5 Important Lessons from Content Marketing Royalty | Digital Branded Content | Scoop.it
One example that many people would leave out, when first contemplating this question, is a brand that I hold quite a lofty opinion of… In fact, I’d call it one of the greatest examples of content marketing in the history of the web.
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

The State of Content Marketing in 2014

The State of Content Marketing in 2014 | Digital Branded Content | Scoop.it
Revolution. That’s the term Brian Alvey, the man who built the software underlying three generations of digital publishers, uses to describe the current buzz around brand publishing. Advertisers don’t want just to make ads that run alongside other people’s content anymore.
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

Tendencias en la generación de contenidos de marca: el Branded Content

Tendencias en la generación de contenidos de marca: el Branded Content | Digital Branded Content | Scoop.it
Una de las técnicas actuales que se están utilizando para llegar a las personas es el Branded Content: tendencia que gestiona la comunicación de marca integrando sus mensajes en la estrategia comunicativa valiéndose ...
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

Content marketing strategy: an A-Z guide to success

Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year.
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

¿Qué es el Branded Content y cómo dejar de confundirlo con el Product Placement? (I)

¿Qué es el Branded Content y cómo dejar de confundirlo con el Product Placement? (I) | Digital Branded Content | Scoop.it
Los últimos datos acerca de la inversión publicitaria en nuestro país reflejan que ésta sufre un acusado descenso con respecto a años anteriores.
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

The Content Marketing Landscape Infographic

An infographic looking at the content marketing landscape in 2013. A valuable resource for kick starting your content marketing from Content Amp.
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

Checking Your Content's Vital Statistics [INFOGRAPHIC]

Checking Your Content's Vital Statistics [INFOGRAPHIC] | Digital Branded Content | Scoop.it
Content marketing needs more than writing to take off.
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

My team, my publisher: The new world of competition between leagues and media in sports

My team, my publisher: The new world of competition between leagues and media in sports | Digital Branded Content | Scoop.it
As audiences find new ways to enjoy sports content, companies like ESPN, Vox Media, and NBC Sports are competing with the leagues, conferences, and teams they cover to deliver games, news, and alerts on new platforms.
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

Typography Guidelines And References

Typography Guidelines And References | Digital Branded Content | Scoop.it
Choosing and combining good typefaces, using the @font-face rule and expert advice on web typography, these guidelines and references will help.
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

Content Marketing Is Stories About News You Can Use

The key to strong content marketing is to stop thinking about how to shock your audience into paying attention and start thinking about what they want to know.

more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

Five types of content curation tools for journalists

Five types of content curation tools for journalists | Digital Branded Content | Scoop.it
A list of 10 curation tools which journalists can use to collect multimedia content from across the web, organised by type
more...
No comment yet.
Scooped by Chus del Río
Scoop.it!

6 Tips for Creating Valuable Branded Content

6 Tips for Creating Valuable Branded Content | Digital Branded Content | Scoop.it
Content is the heart of an effective web presence. Whether you’re a retailer, a media site or a social startup, it’s compelling, up-to-date and relevant content that attracts an...
more...
No comment yet.