Digital Brand Strategy
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Move over Facebook: the new social networks of 2014 - The Malaysian Insider

Move over Facebook: the new social networks of 2014 - The Malaysian Insider | Digital Brand Strategy | Scoop.it
While Facebook remains the most influential social network and continues to boast impressive user numbers of 1.35 billion and counting, this year many…
John Presutti's insight:

It would be interesting to see how this changes for 2015.  Particularly, the social network sites that leverage LBS capabilities.



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Trend: Online consumer tribes - Bizcommunity.com

Trend: Online consumer tribes - Bizcommunity.com | Digital Brand Strategy | Scoop.it
Trend: Online consumer tribes
Bizcommunity.com
With the boom of e-commerce, social media and the internet of things, word-of-mouth took a serious leap.
John Presutti's insight:

Creating a "tribe" like environment within an online brand community requires courage, transparency, and dialogue.  If brand owners can achieve this, they enjoy a powerful platform for engagement and connectivity.

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John Presutti's curator insight, August 28, 2014 6:36 AM

A very good point is made regarding online tribes as a source of trusted information.   The profligate dissemination of misinformation through the web mans that trusted online communities will become essential to preserve the ethos of the internet!

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100 ideas that changed the Web: Gamification - AppsTech

100 ideas that changed the Web: Gamification - AppsTech | Digital Brand Strategy | Scoop.it
100 ideas that changed the Web: Gamification
AppsTech
More than 5,000 years ago the ancient Egyptians played a board game called Senet. The object was to race your opponent along an S-shaped path to the final square of a rectangular board.
John Presutti's insight:

All games share a set of common attributes – rules, interaction, scoring and an element of surprise.  These elements can be applied to almost all levels of an organization.

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Digital Transformation at Nestlé (DAT)

Can digital inspire a large company to think and act like a start-up? Watch Nestlé's latest Digital Acceleration Team (DAT) put that question to the test. The DAT is an intensive, highly-entrepre...
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96% of enterprise businesses ‘feeling the pressure’ of digital transformation

96% of enterprise businesses ‘feeling the pressure’ of digital transformation | Digital Brand Strategy | Scoop.it
In terms of their markets and their business models, the vast majority of companies surveyed are under significant pressure from the shift to digital.
John Presutti's insight:

It is not the first time organisations had to deal with some form of digital transformation.  Recall the terror and anxiety associated with the advent of the PC (or internet and email).   Transformation is constant.

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Altimeter Group Releases New Study on the State of Digital Transformation - Marketwired (press release)

Altimeter Group Releases New Study on the State of Digital Transformation - Marketwired (press release) | Digital Brand Strategy | Scoop.it
Altimeter Group Releases New Study on the State of Digital Transformation Marketwired (press release) "We surveyed digital strategists from top global companies and brands, and uncovered a surprisingly human story: digital transformation is a...
John Presutti's insight:

According to Brian Solis, principal analyst at Altimeter Group, digital transformation is a significant movement where daring business leaders venture into tomorrow's markets today!

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Are teen social media users becoming anti-social? - Techday NZ

Are teen social media users becoming anti-social? - Techday NZ | Digital Brand Strategy | Scoop.it
Are teen social media users becoming anti-social?
John Presutti's insight:

Another example of how Social Media is fragmenting into compartmentalized niche communities.  Consumers will use multiple communities to reflect a specific social need.

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Mastering digital marketing | McKinsey & Company

Mastering digital marketing | McKinsey & Company | Digital Brand Strategy | Scoop.it

TheThe era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to better engage consumers. A McKinsey & Company article.

John Presutti's insight:

The most important aspect of achieving digital transformation of marketing is to get the right team in place and put the resources behind them starting with the technology backbone.   

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Hey Brand Managers: Your 'Community' - Advertising Age

With organic reach down on social networks, brands are losing their army of advocates. It's time for brands to take back their online communities.
John Presutti's insight:

Having a FB brand page is not the same as having a brand community!  Using the number of likes as the currency of success is weak at best. A community requires genuine 2 way dialog.

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6 Myths of Social Sharing (infographic)

6 Myths of Social Sharing (infographic) | Digital Brand Strategy | Scoop.it

Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.

Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.


More information at the link...


Via Lauren Moss
John Presutti's insight:

Interesting infographic on social sharing!

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Nine0Media's curator insight, June 7, 2014 2:45 PM

#DIYSEO #SocialMediaTools 

successmakers's curator insight, September 5, 2014 1:20 PM

I have seen this in action and found it to be true and a good representation.

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Infographic: CIO's role in digital transformation project

CIOs role is constantly changing and with digital transformation on CEOs, CMOs, CDOs, VP Sales and just about everyone's agenda, it is only getting tougher f...
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How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails

How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails | Digital Brand Strategy | Scoop.it
Want to amplify your audience engagement? Here's how Fitbit uses gamification, social sharing, human-speak, and a magic unicorn to keep customers tuned in.
John Presutti's insight:

gamification works. Humans are playful and competitive by nature, and we’re highly motivated by the opportunity to win.

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Digital Transformation: A Year in Review - Brian Solis

Digital Transformation: A Year in Review - Brian Solis | Digital Brand Strategy | Scoop.it
Digital Transformation: A Year in Review http://t.co/e0r0AneVlN
John Presutti's insight:

A very good read to summarise the importance of embracing digital transformation; It is the line in the sand separating extinction and survival.

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Digital transformation: the great enterprise unbundling - Diginomica

Digital transformation: the great enterprise unbundling - Diginomica | Digital Brand Strategy | Scoop.it
Digital transformation: the great enterprise unbundling
Diginomica
Also known as disaggregation or even decomposition, this seemingly innocuous term describes a powerful force that drives digital transformation into the core of entire industries.
John Presutti's insight:

A fantastic piece discussing digital transformation in terms of economic unbundling!   Frightening in its implications!

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Anatomy of a Cult Brand: Be Inspiring - Business 2 Community

Anatomy of a Cult Brand: Be Inspiring - Business 2 Community | Digital Brand Strategy | Scoop.it
Anatomy of a Cult Brand: Be Inspiring
Business 2 Community
Hire the best candidates whose attitudes best align with the brand personality. Train their workforce well by showing them what they value and what they don't.
John Presutti's insight:

Let us not forget that users of "cult" brand are always talking and engaged with the brand at some level, which is only possible through a clear policy of transparent engagement.

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Digital Transformation – Shattering The Status Quo | Accenture

Digital Transformation – Shattering The Status Quo | Accenture | Digital Brand Strategy | Scoop.it
Many people reading about the “digital revolution" for the first time could almost be forgiven for believing that this is the first time in history that b

Via Fred Zimny
John Presutti's insight:

I think the biggest fear driver associated with Digital Transformation is the speed and viral nature of information flows.  It like giving a genie a bottle opener.....

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Fred Zimny's curator insight, August 26, 2014 1:16 PM

Often it is up to you analog starvation or digital transformation

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Digital to account for 75% of all marketing spend in 5 years? [Infographic] - Smart Insights Digital Marketing Advice

Digital to account for 75% of all marketing spend in 5 years? [Infographic] - Smart Insights Digital Marketing Advice | Digital Brand Strategy | Scoop.it
Get in the game - don’t get stuck on the sideline More than a third (35%) of senior marketing professionals believe that digital marketing will account for. Marketing topic(s):Digital transformation strategy.
John Presutti's insight:

According to a recent survey conducted by Accenture of 600 executives in 11 countries, Digital is the "Big Kahuna" for achieving high performance.  However, the uncertainty surrounding this brave new world is paralysing to many executives.  The secret to successful digital implementation is test, learn and “fail fast” where digital technology is concerned!

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Time for Brands to Build Their Own Social Sites

Time for Brands to Build Their Own Social Sites | Digital Brand Strategy | Scoop.it
Social networks have grown rapidly and gained genuine market power in a world where social conversations have become the new global information currency.
John Presutti's insight:

The answer is creating a #BrandCommunity, but care must be taken to avoid creating a perception that the community is about "pushing" marketing messages to consumers. Ultimately, the social experience is a combination of dialog, collaboration, and #co-creation between the brand its constituents.

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The 4 Digital C's Needed for Brand Ambassadors to Thrive - Entrepreneur

The 4 Digital C's Needed for Brand Ambassadors to Thrive - Entrepreneur | Digital Brand Strategy | Scoop.it
The 4 Digital C's Needed for Brand Ambassadors to Thrive Entrepreneur As a brand or agency handling influencer programs, one of the primary reasons you want the right influencers for your campaign is be able to tap into their communities and create...
John Presutti's insight:

I believe collaboration is fairly under-developed currently.  In fact, collaboration falls just short of Co-creation, which is really where brand ambassadorship will thrive.

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Sales jump 14,000% after viral business ad

Sales jump 14,000% after viral business ad | Digital Brand Strategy | Scoop.it
Serendipity can turn a low-budget video clip into a viral sensation and for a business on a budget, an ad sensation.
John Presutti's insight:

The viral power of social media can be the holy grail of brand marketing, but at the same time it can be a brand killer if the intentions are not pure. 

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The Science Behind Gamification – Mobile Game Development | [x]cube GAMES

The Science Behind Gamification – Mobile Game Development | [x]cube GAMES | Digital Brand Strategy | Scoop.it
RT @cntrls: The Science Behind Gamification – Mobile Game Development http://t.co/ieg5Bxqydz #mobilegaming
John Presutti's insight:

Excellent insight into the motivational psychology behind what drives our love of games.

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The Language of Gamification

The Language of Gamification | Digital Brand Strategy | Scoop.it
A quick look at some of the common terms used in gamification (The Language of #Gamification – Short #Glossary http://t.co/upmJF4oa7s @daverage)...
John Presutti's insight:

It always amazes me how as disciplines & industries evolve, their associated vernacular expands in size and complexity.

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The Conversation Prism v4.0 by Brian Solis and JESS3 (2013)

The Conversation Prism v4.0 by Brian Solis and JESS3 (2013) | Digital Brand Strategy | Scoop.it
Introducing version 4.0! The Conversation Prism is a living representation of Social Media and evolves as channels emerge, fuse, and dissipate.
John Presutti's insight:

The Digital Social Media Landscape....not just a fad, a way of life

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IT Raises an Eyebrow as Pundits Push 'Digital Transformation'

IT Raises an Eyebrow as Pundits Push 'Digital Transformation' | Digital Brand Strategy | Scoop.it
The major consulting firms are all advising IT pros to remake their businesses into fully digital organizations. But as IT has known for years, transformation -- especially digital transformation -- is hard.
John Presutti's insight:

Digital Transformation, a real phenomenon surrounded by a whole lot of hype...

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