Digital Brand Mar...
Follow
Find
2.8K views | +3 today
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Scooped by Os Ishmael
Scoop.it!

Social Media Rule #1: Everything posted online is public

Social Media Rule #1: Everything posted online is public | Digital Brand Marketing | Scoop.it
In this post, Adam McLane talks about social media rule #1: Everything you post online is public, using examples from Mark Zuckerberg and Steubenville High School. (On Christmas Day @markzuckerberg broke social media rule #1.
more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

Social Media Channels | Effective Use to Spread Content

Social Media Channels | Effective Use to Spread Content | Digital Brand Marketing | Scoop.it
Many companies are struggling to capitalize on the use of social media. Take these 4 steps to strengthen your social media channels in order to spread content.
more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

Cut Your Losses: How To Know When To Quit

Cut Your Losses: How To Know When To Quit | Digital Brand Marketing | Scoop.it
Finishing is important, but when your projects start to cause more harm than good, it may be time to think about throwing in the towel.
more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

10 Things You Should Not Ignore In Your Digital Marketing Strategy | Jeffbullas's Blog

10 Things You Should Not Ignore In Your Digital Marketing Strategy | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Marketing is moving from analog to digital and many well established companies have not woken up to this and are still persisting with what was the "tried and true" but is now becoming the expensive and ineffective.
Os Ishmael's insight:

One article for traditional marketers to read.

more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

10 Social Media Commandments That Will Make or Break You in 2013 | Social Media Today

10 Social Media Commandments That Will Make or Break You in 2013 | Social Media Today | Digital Brand Marketing | Scoop.it
There are many social media users and businesses delving in to social media that don't exactly "get it". There seems this idea that big is better than lean.
more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

What are some top strategies for conversion optimization?

What are some top strategies for conversion optimization? | Digital Brand Marketing | Scoop.it
Andy Johns's answer: Summary: Don't try to create a Frankenstein website that leverages all of the recommendations below. You should consider this a toolbox of techniques to test on your site.
more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

5 Tips To Build Your Personal Brand With Social Media | Jeffbullas's Blog

5 Tips To Build Your Personal Brand With Social Media | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
I am contemplating obtaining and securing domain names for my teenage children. Are they starting a business?....No. Have they a great idea and they want to encapsulate that intellectual property with an online  name?
more...
No comment yet.
Rescooped by Os Ishmael from Analytics & SEO
Scoop.it!

101 Social Media Marketing Stats To Guide You Into 2013

101 Social Media Marketing Stats To Guide You Into 2013 | Digital Brand Marketing | Scoop.it
With so many facts and figures banded about, we've put together this list of 101 facts and stats that will help you shape your social media strategy for 2013 for eveything from Facebook to mobiles...

Via yeohyc
more...
yeohyc's curator insight, December 13, 2012 4:31 AM

List of 101 Social Media stats that every Marketer should know!

Rescooped by Os Ishmael from visualizing social media
Scoop.it!

The Essential Guide To Digital Etiquette

The Essential Guide To Digital Etiquette | Digital Brand Marketing | Scoop.it

Presenting the FWD IRL FAQ: quick links to your most pressing Internet- and phone-related concerns.

 

Click the questions to be linked to the column where this question was originally answered. We've selected MANY, but not all, of the original questions answered, representing the 122 questions answered over the past year. (You may have to scroll down a question or two, but it'll be there!)


Via Lauren Moss
more...
Lauren Moss's curator insight, December 29, 2012 3:49 PM

A fairly comprehensive list of questions and answers that pertain to social media best practices and digital communication...

Scooped by Os Ishmael
Scoop.it!

Social Media Video Content Strategies and Equipment — Integrated Alliances

Social Media Video Content Strategies and Equipment — Integrated Alliances | Digital Brand Marketing | Scoop.it
Social Media Video Content Strategies and Equipment http://t.co/oMkDZ85e #SMM
more...
No comment yet.
Rescooped by Os Ishmael from Analytics & SEO
Scoop.it!

Everything You Need to Measure Twitter Marketing ROI

Everything You Need to Measure Twitter Marketing ROI | Digital Brand Marketing | Scoop.it

Learn how to measure the ROI of your Twitter marketing efforts.


Via yeohyc
more...
No comment yet.
Rescooped by Os Ishmael from visualizing social media
Scoop.it!

Social Marketing & Business Trends [INFOGRAPHIC]

Social Marketing & Business Trends [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it

Business-to-business social media marketing has always been a harder nut to crack than its business to consumer counterpart. A new study suggests that a refusal to embrace new social channels might be one reason why.


While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five.

Pinterest is used by just one in four B2B marketers (26 percent), and Instagram less than one in ten (7 percent).


Via Lauren Moss
more...
Pedro Barbosa's curator insight, December 29, 2012 3:10 AM

Social Marketing -  how different approches produce different outcomes.

 

How Facebook, Linkedin and twitter are far better then G+, for example.

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Scooped by Os Ishmael
Scoop.it!

Follow The Money: Digital Marketing Trends For 2013 - Forbes

Follow The Money: Digital Marketing Trends For 2013 - Forbes | Digital Brand Marketing | Scoop.it
Guest post written by Rob Eleveld Rob Eleveld is CEO of Optify, a provider of digital marketing software.  Rob Eleveld This last year saw many changes in the digital marketing landscape.
more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

Content Marketing | 10-Minute Buyer Guide

Content Marketing | 10-Minute Buyer Guide | Digital Brand Marketing | Scoop.it
Here's a 10-minute guide that spells out what a business practitioner needs to know to get content marketing efforts off to the right start.
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

6 Twitter Contest Ideas Worth Exploring

6 Twitter Contest Ideas Worth Exploring | Digital Brand Marketing | Scoop.it
Pin It Twitter contests help you spread the love – and reach important marketing objectives.


A Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness.


Via Neal Schaffer, Jenneil Peters, Jeff Domansky
more...
Jeff Domansky's curator insight, January 6, 2013 1:43 PM

Aaron Lee's article is very helpful for marketers or any business or organization planning a contest online. Twitter could be perfect for you.

Amanda Hoffmann's curator insight, July 26, 2013 6:24 PM

TWITTER CONTEST IDEAS 

ENGAGEMENT

INCREASE FOLLOWERS

Scooped by Os Ishmael
Scoop.it!

2013: The Year Of Digital Business

2013: The Year Of Digital Business | Digital Brand Marketing | Scoop.it
The time for digital is now...
more...
No comment yet.
Rescooped by Os Ishmael from Digital, Social Media & Mobile
Scoop.it!

YouTube Releases Video Recording App for iOS

YouTube Releases Video Recording App for iOS | Digital Brand Marketing | Scoop.it
YouTube has introduced YouTube Capture, an app designed to let you shoot videos and share them on social networks.

Via David Blundell, yeohyc
more...
David Blundell's curator insight, December 18, 2012 12:31 AM

Watch out Viddy, YouTube have just upped the ante . . .

yeohyc's curator insight, January 1, 2013 9:01 PM

Google has just launched YouTube Capture – a new video recording app to quickly record, edit, and upload videos to YouTube, as well as Google+, Facebook, and Twitter in just a few clicks. 

Scooped by Os Ishmael
Scoop.it!

How to Deal With Successive Google SEO Updates

How to Deal With Successive Google SEO Updates | Digital Brand Marketing | Scoop.it
Learn how to SEO-proof your website against successive Google algorithm changes in five fundamental steps.
more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

20 Questions You Should Ask Before Hiring an SEO Agency

20 Questions You Should Ask Before Hiring an SEO Agency | Digital Brand Marketing | Scoop.it
It’s time to play “20 Questions!”  Well, not exactly.  I’m not going to make you guess over and over again until you figure out what object I’m thinking of.  Instead, I’m going to lay out twenty cr...
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Content Marketing Essentials | 2012 Lessons to Boost 2013 Success

Content Marketing Essentials | 2012 Lessons to Boost 2013 Success | Digital Brand Marketing | Scoop.it
In 2012, CMI contributors talked about everything from content marketing strategy to distribution. Here are 60+ content marketing essentials we can use in 2013.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 24, 2012 2:27 PM

Excellent resource for content, marketing and PR pros.

Rescooped by Os Ishmael from Just Story It Biz Storytelling
Scoop.it!

Storytelling: Why Stories Attract More Customers

Storytelling: Why Stories Attract More Customers | Digital Brand Marketing | Scoop.it
What's the story of your business? Are you wondering how storytelling can help your marketing and sales? To learn about the power of storytelling, I inter

Via Karen Dietz
more...
Jeff Domansky's curator insight, December 30, 2012 12:44 PM

Thoughtful interview on storytelling...

Alessio Manca's comment, December 31, 2012 12:42 AM
Glad You Liked the Suggestion Karen :) To me... Storytelling it's You!
Karen Dietz's comment, December 31, 2012 2:59 PM
With great people like you looking out for wonderful things to share, truly I am blessed, as are my readers!
Scooped by Os Ishmael
Scoop.it!

Content Marketing | Theory vs. Practice

Content Marketing | Theory vs. Practice | Digital Brand Marketing | Scoop.it
Theory is great. All marketers should understand it. But practice is about execution. Build strategy on these 8 truths on content marketing theory vs. practice.
more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

Six On Page Website Optimization Strategies for B2B Marketing

Six On Page Website Optimization Strategies for B2B Marketing | Digital Brand Marketing | Scoop.it
Discover 6 top on page SEO techniques that Lead Creation uses for clients’ sites | Better B2B marketing and lead generation results from SEO that works (Six On Page Website Optimization Strategies for B2B Marketing.
more...
No comment yet.
Rescooped by Os Ishmael from Beyond Social Medias
Scoop.it!

Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | Digital Brand Marketing | Scoop.it

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.

This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...

 

Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...


Via Lauren Moss, Os Ishmael, Woodoo Prod
more...
Scooped by Os Ishmael
Scoop.it!

Your 2013 digital marketing plan: avoid five common pitfalls

Your 2013 digital marketing plan: avoid five common pitfalls | Digital Brand Marketing | Scoop.it
2013 is the year to change the way you perceive social networking and digital marketing! They key to success is your engaging with your friends and followers. Do not post and run.
more...
No comment yet.