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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Online Content Marketing in 2014: 5 Big Shifts in Store

Online Content Marketing in 2014: 5 Big Shifts in Store | Digital Brand Marketing | Scoop.it
Everyone in the digital industry is speculating on what will be big in 2014. Find out 5 big shifts that will likely affect online content marketing this year.

Via GeorgeGrant, massimo facchinetti
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GeorgeGrant's curator insight, January 17, 2014 3:04 AM

Yes, agreed these are important shifts in content marketing for this year. However, don't forget that mobile and voice searches will drive the need to FAQ's and long tial content, as well. 

Severine Ghys's curator insight, January 17, 2014 3:20 AM
Online Content Marketing in 2014: 5 Big Shifts in Store
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2014: The Year Big Data Adoption Goes Mainstream In The Enterprise

2014: The Year Big Data Adoption Goes Mainstream In The Enterprise | Digital Brand Marketing | Scoop.it
Last week IDG published their latest big data enterprise survey and predictions for 2014 finding that on average, enterprises will spend $8M on big data –related initiatives in 2014.

The study also found that 70% of enterprise organizations have either deployed or are planning to deploy big data-related projects and programs.  The study 2014 IDG Enterprise Big Data Research is summarized here.  The goal of the study includes gaining a better understanding of organizations’ big data initiatives, investments and strategies.


Via Lauren Moss, malek
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Best storytelling practices+ examples+ research (nonprofit/for profit)

Best storytelling practices+ examples+ research (nonprofit/for profit) | Digital Brand Marketing | Scoop.it
Nonprofits are great at collecting data but often fail to share their information in a compelling way. Stories are the answer. With live links to video examples

Via Karen Dietz
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Moya Sayer-Jones's curator insight, January 16, 2014 9:26 PM

NFP's might not have a lot of $$ but they have a lot of stories! The trick is to use themto get not just to the heart of funders and supporters but also to their heads. 

La Tulipe's curator insight, January 18, 2014 10:16 AM

manipulation

 

Everett Bowes's curator insight, January 19, 2014 2:27 PM

great points in this slideshow.  click the links to view the associated videos.

Rescooped by Os Ishmael from Online Marketing Resources
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What Internet Marketing Clients Are Worried About for 2014

What Internet Marketing Clients Are Worried About for 2014 | Digital Brand Marketing | Scoop.it

Moving into the new year, internet marketing clients are worried about technical SEO, content creation processes, Google algorithm penalties, and more.


Via Pedro Da Silva
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Digital, advertising, social and tech predictions & trends 2014

Soap's annual digital, advertising, social and tech predictions & trends for 2014. What do you think will be the biggest trend for 2014?

Via Ana Cristina Pratas, Robin Martin
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niftyjock's curator insight, December 19, 2013 3:21 AM

a funny look at our digital world

John Thomas's curator insight, February 1, 2014 12:38 PM

Digital, advertising, social and tech predictions & trends 2014

Rescooped by Os Ishmael from The Web Design Guide and Showcase
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15 Web Design Blogs To Keep as References

15 Web Design Blogs To Keep as References | Digital Brand Marketing | Scoop.it
Recently I have spent my some time on internet to maintain a list of some highest quality and most effective web design blog around web world. I was searching

Via Robin Good
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Robin Good's curator insight, January 13, 2014 9:44 AM



If you are looking for web design inspiration, news, tutorials and advice here is a good list of the top 15 web design blogs available out there.


Useful. Resourceful. 7/10



Full article: http://webrevisions.com/web-design/15-high-quality-web-design-blogs-of-all-time 




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Why is Content Discovery Essential for Engagement? | viaccess•orca

Why is Content Discovery Essential for Engagement? | viaccess•orca | Digital Brand Marketing | Scoop.it

There are three considerations for creating engagement that are too often overlooked. There must be a “before, during, and after” process, consisting of presentation and cross-selling, consumption and follow-through. In a nutshell, the consumer begins the process of discovery after promotions create a need which the consumer tries to satisfy through video discovery and program viewing. The marketer’s task after that point is to prolong the experience and keep the consumer entertained. If you think about it, it’s certainly more meaningful to be presented with information concerning content, in addition to information about programs that complement the content rather than with a mere recommendation....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 12, 2014 11:04 AM

Learn how content discovery impacts consumers, develops engagement, leading to sales.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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What Does Big Data Look Like? Visualization Is Key for Humans | Innovation Insights | Wired.com

What Does Big Data Look Like? Visualization Is Key for Humans | Innovation Insights | Wired.com | Digital Brand Marketing | Scoop.it

One of the most valuable means through which to make sense of big data, and thus make it more approachable to most people, is through data visualization. Data visualization is wayfinding, both literally, like the street signs that direct you to a highway, and figuratively, where colors, size, or position of abstract elements convey information. In either sense, the visual, when correctly aligned, can offer a shorter route to help guide decision making and become a tool to convey information critical in all data analysis. However, to be truly actionable, data visualizations should contain the right amount of interactivity. They have to be well designed, easy to use, understandable, meaningful, and approachable....


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Jeff Domansky's curator insight, January 11, 2014 11:01 AM

Data visualisation will help readers get the picture big data.

Chris Farrance's curator insight, January 12, 2014 3:24 AM

I see big data as being at the crossroads of the art and science of building a growing and sustainable business in today's global marketplace.

Rescooped by Os Ishmael from Business in a Social Media World
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How the Founder of Buffer Tweets: The System and 5 types of Tweets to Keep your Followers Engaged - - The Buffer Blog

How the Founder of Buffer Tweets: The System and 5 types of Tweets to Keep your Followers Engaged - - The Buffer Blog | Digital Brand Marketing | Scoop.it
Our CEO Joel recently changed the way he thinks about sharing on Twitter, and I really like his new approach. And if you just take a brief glance at his Twitter account, you’ll what an engaged following Joel was able to build over the past.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, January 10, 2014 3:12 AM


Want to increase engagement on Twitter?


It’s a great question, because Twitter can sometimes feel like a tough nut to crack.


The answer is in Belle Beth Cooper’s article. She has spent quite some time observing Joel Gascoigne, the CEO of scheduling app Buffer, in action.


In this case study, she reveals the types of Tweets that Gascoigne posts, how he formats and optimizes them, and what he does to find the content he shares.


“His Tweets regularly even outperform the ones posted on the @buffer Twitter account, which, at around 162,000 have roughly 6-7 times the following of Joel’s at 25,000 followers.”


A must-read!



Christina's curator insight, January 10, 2014 7:13 AM

A fresh, simple and genius approach to tweeting. 

Chris Agro's curator insight, January 10, 2014 9:47 AM

I love Buffer. Not only a good solution but they have a great blog.

Rescooped by Os Ishmael from Online Marketing Resources
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SEO In Japan: An Essential Guide To Japanese Search Success

SEO In Japan: An Essential Guide To Japanese Search Success | Digital Brand Marketing | Scoop.it

Major considerations for Japanese search success. Here are some tips on SEO in Japan, covering key areas such as search, social, URLs & content.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Digital Brand Marketing | Scoop.it

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.


Via Ally Greer, Guillaume Decugis, massimo facchinetti
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Guillaume Decugis's curator insight, January 9, 2014 11:44 AM
While the initial instinct of content marketers was to create all he content they needed, it's great to see more and more posts like this one including content curation as an essential part of the mix.
Oree_Lee's curator insight, January 9, 2014 2:59 PM

Les 3 C : clés de succès du contenu marketing : creation, curation, circulation (partage)

 

A chaque C se rattachent des spécificités.

Rescooped by Os Ishmael from Modern Marketer
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3 Questions to Answer Before Your Social Media Campaign Launch

3 Questions to Answer Before Your Social Media Campaign Launch | Digital Brand Marketing | Scoop.it

Congratulations, you did it! You’ve managed to build your social media following into an active and engaged community. You’ve taken to heart that your social media community is about quality more so than quantity, and you now want to reward your community with a fun loyalty program, contest, sweepstakes or giveaway. But hold on, you’ve done so well about tracking the performance of your social channels that you know that you need to keep track of metrics for this campaign. You also need to know how to define what success looks like and understand the “SOTs” of the campaign—strategy, objectives, and tactics.


Via The Fish Firm
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Lori Wilk's curator insight, January 7, 2014 3:32 PM

What is your strategies, objectives, and tactics that will get you the results you desire? When I interview experts about social media they impress upon me to discuss that it's important to have goals and objectives for social media not just to do it without a plan or purpose for the sake of doing it. 

Tanya Smith's curator insight, January 16, 2014 9:28 PM

Metrics are not an easy thing. I know...it's part of my "day job". Some good points are made in this post about asking the right questions so you really understand how well your social channels are performing.

Rachael Johnston's curator insight, December 8, 2014 3:05 AM

Really good advice right off the bat. Ask three questions before launching your social media marketing campaign:

1. What is the objective of this campaign.

2. What are the Key Performance Indicators? (KPI)

3. What does success look like?

 

This article says that the first KPIs you should look at are the conversation rate (comments/post), Applause rate (like/post), and Amplification rate (reshare/post)

It is also important to set goals. Set deadlines and goals for how much interactions and followers you expect by then. Make sure to be realistic, but still try to be positive.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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How to Build an Audience w/ Business Storytelling

How to Build an Audience w/ Business Storytelling | Digital Brand Marketing | Scoop.it

"There’s been a fevered interest in the art of storytelling among the business crowd the last few years.

 

The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence.

 

We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world to the deft storyteller’s door.

 

This is correct. The writer runs this show.

 

But what is a well-told story? How do we know we’re getting down to the true thing?"


Via Gregg Morris, Karen Dietz
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Brad Tollefson's curator insight, January 16, 2014 2:51 AM

How do you build an audience with story? It’s about media not marketing, baby.... Nice...

Peter Fruhmann's curator insight, January 16, 2014 4:24 AM
Information is … information. The audience will not tune in to watch information. You wouldn’t, I wouldn’t. No one would or will. The audience will only tune in and stay tuned in to watch drama, says David Mamet. This short article by Robert Bruce on the difference between information and 'story' hits the nail on the head
Gav Morris's curator insight, January 18, 2014 5:53 AM

A good start is to work out the myths. Dispel myths in your story.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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LEADS - 6 Powerful Tips to Boost Blog Conversions

LEADS - 6 Powerful Tips to Boost Blog Conversions | Digital Brand Marketing | Scoop.it
As you read this post until, you will discover 6 "leverage points" that you can apply to instantly boost blog conversions.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, December 25, 2013 6:16 PM

To generate leads from content like your BLOG:
 

- "Capture Leads Above the Fold
- Give a Strong Enough Reason for your Traffic to Become your Subscribers.
- Have a Clear Picture of Your Perfect Client
- Drive Targeted Traffic
- Encourage Returning Visitors"
Click for the specific recommendations under each category.


If you like this scoop, please consider a thumbs up or share.

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Meet the visionary behind one of the ‘world’s hippest’ content hubs

Meet the visionary behind one of the ‘world’s hippest’ content hubs | Digital Brand Marketing | Scoop.it
Loc Dao, head of the NFB’s digital studio in Vancouver, tackles groundbreaking projects in a quest to marry technology with emotion

Via mirmilla
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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6 Ways to Create A Positive Brand Perception

6 Ways to Create A Positive Brand Perception | Digital Brand Marketing | Scoop.it

We hear this all the time - perception is reality. Do you agree? Begin to create your positive brand perception now using these tips.


Via massimo facchinetti
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Mike Gadd's curator insight, January 18, 2014 1:47 AM

Is perception really reality?

Rescooped by Os Ishmael from visualizing social media
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Global Blogging Cheat Sheet (Infographic)

Global Blogging Cheat Sheet (Infographic) | Digital Brand Marketing | Scoop.it

This infographic by Demian Farnworth is the perfect blogging cheat sheet. It talks about the 11 must have features of a good blog post.


Via Lauren Moss
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Carlos Polaino Jiménez's curator insight, January 16, 2014 6:53 AM

Muy importante este decálogo ante la gestión de un blog. Os lo recomiendo.

Carlos Polaino Jiménez's curator insight, January 20, 2014 8:30 AM

ideal para los blogeros"recién nacidos"

Jane Gardner's curator insight, January 23, 2014 5:53 PM

As usual, Demian Farnworth has great content with this infographic on blogging. Take notes and use a writers guideline!

Rescooped by Os Ishmael from Content Curation World
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An Introductory Guide to Content Curation

An Introductory Guide to Content Curation | Digital Brand Marketing | Scoop.it

Via Robin Good
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Dean Mantz's curator insight, January 17, 2014 12:38 PM

Thanks Robin for sharing this Curation guide on your scoop.it site. 

Alfredo Corell's curator insight, January 23, 2014 3:25 PM

A very useful guide from one of the Pioneers in Content Curation

Bookmarking Librarian's curator insight, April 1, 2014 10:35 PM
Content curation
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2 Reasons to Consider Digital Media for a Local Media Branding Message

2 Reasons to Consider Digital Media for a Local Media Branding Message | Digital Brand Marketing | Scoop.it
Local media advertisers have avoided online tactics for branding messages, but research shows higher engagement helps the brand resonate with consumers.
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Rescooped by Os Ishmael from Digital and Social Media Marketing
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eConsultancy #DigitalOutlook14 - Outlook on Multi-Channel Marketing - Gold & Fabulous

eConsultancy #DigitalOutlook14 - Outlook on Multi-Channel Marketing - Gold & Fabulous | Digital Brand Marketing | Scoop.it
Getting up early, even, on a Tuesday seems extremely challenging especially when you know deep in your heart the Christmas holiday is around the corner. But I have managed to get up with just two snooze on my morning alarm.

Via Poovan Devasagayam
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Poovan Devasagayam's curator insight, January 11, 2014 12:54 AM

Read some of my thoughts on Multi-channel marketing - presented during Digital Outlook 2014.

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Why You Should Discuss Content Marketing Strategy Before Tactics

Why You Should Discuss Content Marketing Strategy Before Tactics | Digital Brand Marketing | Scoop.it
When your organization starts creating content, it needs a purpose and a target. Otherwise, your efforts are more likely to fail, and you'll definitely have trouble justifying your investment when ...
Os Ishmael's insight:

An excellent post that is relevant to all in the content marketing space. Combined with a little strategic storytelling there is potential to see some magic happening.

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If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk | Digital Brand Marketing | Scoop.it

The social media desk at The New York Times expanded in 2013 with the addition of three editors and a broadening of our roles in the newsroom. Beyond editing Times social media accounts, our team devotes an increasing amount of labor to working with the paper’s editors and reporters to integrate reader engagement into our most important journalism. But with nearly 5 million more people following @nytimes in 2013, more and more consumers of The Times are finding their way to our journalism using our main presence on Twitter.

 

For that reason, we took stock of what worked and what didn’t on @nytimes. We examined some of 2013’s most successful tweets, measured in terms of clickthroughs and retweets, to see what connects with these readers and where our investment of editorial effort really paid off (the data comes from SocialFlow, whose system the Times uses to manage some of its major Twitter accounts). We also looked at some of our strategies and tactics to encourage a variety of types of reader engagement with our journalism using Twitter.

 

Here are some lessons we learned in 2013 from what we did on @nytimes and other institutional Twitter accounts....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 10, 2014 12:01 PM

The team at NY Times' Twitter accounts looks at what worked, what didn't — from running @nytimes in 2013.  Recommended reading.

Lori Wilk's curator insight, January 10, 2014 2:50 PM

As a Twitter fan  like to hear about best practices and have posted more than 19,000 Tweets ont Twitter@Successipes .Takeway from this article: "If a Tweet worked, post it again." The shelf-life of a Tweet is relatively short so re-posting a successful Tweet makes sense and either reinforces the message or reaches new people who didn't see it the first time you posted it. 

 

FREDRICK MUTOONI's curator insight, January 11, 2014 9:10 AM

I learned three major things from this NYT article

1. Its ok to re-tweet but re-tweet targeting absent audience that may have missed your original tweet

2. Do not be opinionised on your tweets. 

3. The power of celebrities exceed that of the corporation you own or your working for

Fredrick Mutooni (Pictured) curates tourism contents and videos that educates and promotes East African Community countries tourism industry

#TourismContentCurator #GreatSafariVideos


Rescooped by Os Ishmael from Business in a Social Media World
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Four Important Things You Must Do to Protect Yourself Online This Year - Techvibes.com

Four Important Things You Must Do to Protect Yourself Online This Year - Techvibes.com | Digital Brand Marketing | Scoop.it
2013 was a pretty crappy year for Internet privacy, wasn’t it? While Edward Snowden’s leak of the NSA’s classified documents

Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Os Ishmael from How to find and tell your story
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Marketer's Guide to Storytelling | NASDAQ OMX

Marketer's Guide to Storytelling | NASDAQ OMX | Digital Brand Marketing | Scoop.it

Download this free 8 page guide to learn:

Why storytelling worksThe anatomy of a great storyHow to find great stories at your companyEffective ways to share your stories
Via Kim Zinke (aka Gimli Goose)
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