Digital Brand Marketing
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Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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How to Cultivate a Bully-Free Community | Megan McCarter | Edutopia.org

How to Cultivate a Bully-Free Community | Megan McCarter | Edutopia.org | Digital Brand Marketing | Scoop.it

Fifth grade student Malcolm Lyon is especially tall for his age and well-spoken. When asked what he loved most about his school, Malcolm answered simply, “No bullying.” This might be surprising given the struggle with bullying that schools face nationwide.

 

This August, Malcolm is starting his eighth year at Odyssey Community School, a small private school in Asheville, North Carolina that serves students in prekindergarten through high school.

 

Here, the subject of bullying is addressed with five guiding fundamentals.

 

Click headline to read more and access hot links--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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You wear it well: Engaging with consumers on wearable devices | The Wall Blog

You wear it well: Engaging with consumers on wearable devices | The Wall Blog | Digital Brand Marketing | Scoop.it

With the recent entry of key industry players like Apple into the wearables sector, the demand for these devices has risen. So much so that YouGov estimates that there will be 6.1 million wearable device owners in the UK by the end of 2015 and Juniper research says that global retail revenue from wearable devices will have reached $53.2bn (£34.9bn) by 2019. Of this, smart watches are expected to replace fitness devices as the most purchased wearables category by 2017.

 

With more and more consumers expected to purchase smart watches in coming years, these devices have the potential to become ‘consumer companions’ comparable to the smartphone. As a result, they provide brands with the ability to get, very literally, closer to their target customers.

 

The data collected by wearables will give marketers a unique understanding of audience behaviour on an individual level. For example, marketers will be able to identify where a user has been and the interactions they have had, as told by their geo-location data and the apps they have connected to. This will be invaluable for marketers in learning how to better target consumers, particularly if they can understand wearables within the context of other devices used in the wider purchase journey....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 27, 2015 12:25 PM

Communicating with consumers via wearables presents opportunities and challenges.

Jack Williams's curator insight, September 28, 2015 6:25 AM

Techno-Monkeys – Looks like something out of Star Trek!

Patricia Guzmán Aponte's curator insight, September 28, 2015 4:27 PM

Wearables: New challenges and opportunities

Rescooped by Os Ishmael from UX Design : user experience and design thinking
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What Should the Perfect Responsive Navigation Look Like?

What Should the Perfect Responsive Navigation Look Like? | Digital Brand Marketing | Scoop.it
We explore a few responsive navigation options before explaining the top choice. Tips and many examples included.

Via yannick grenzinger
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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5 Video Trends that Deserve Marketers' Attention - Business 2 Community

5 Video Trends that Deserve Marketers' Attention - Business 2 Community | Digital Brand Marketing | Scoop.it
5 Video Trends that Deserve Marketers' Attention
Business 2 Community
And perhaps most importantly, it's allowing brands and advertisers to leverage the rich data available through Facebook's ad targeting tools for Instagram campaigns.

Via massimo facchinetti
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Why Digital Marketing Is Really People Marketing - Huffington Post

Why Digital Marketing Is Really People Marketing - Huffington Post | Digital Brand Marketing | Scoop.it
Whether you're handling your own digital marketing or have an agency, the focus should be on your customers--on people.

Via Dennis Bailen, CMO, Chief Outsiders, massimo facchinetti
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Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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Personalized marketing: Activate Data to Engage the Right Individual

Personalized marketing: Activate Data to Engage the Right Individual | Digital Brand Marketing | Scoop.it

People don’t spend money as segments; they make purchase decisions as individuals. Marketers need to reach consumers at this individual level with strategies that focus on the personal interactions between the brand and its customers.It’s not a small undertaking, and it’s quickly become a competitive necessity. Data-driven marketing is becoming the standard as consumers increasingly expect personalized communication.

 

Personalized engagement needs to be brands’ ultimate goal: strategies for managing data and striving for meaningful one-to-one engagements with customers will determine a brand’s success....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 25, 2015 11:23 AM

With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands' success will depend on their strategies for data management and one-to-one engagements.

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What the Rise of Slack and HipChat Mean for Small Business | Street Fight

What the Rise of Slack and HipChat Mean for Small Business | Street Fight | Digital Brand Marketing | Scoop.it
On the surface these messaging app seem to offer businesses better internal communication. In reality their value is rooted in real-time, contextual streams of

Via Joan Stewart
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Joan Stewart's curator insight, September 24, 2015 7:09 AM

Mark Sullivan explains Hip Chat and Slack overcoming fragmented business data and workflows by integrating platforms. Making messaging applications much more than just chat!