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Here's What Wi-Fi Would Look Like If We Could See It

Here's What Wi-Fi Would Look Like If We Could See It | Digital Brand Marketing | Scoop.it

Wi-fi. It's all around us, quietly and invisibly powering our access to the world's information. But few of us have a sense of what wi-fi actually is, let alone what it would look like if we could see it. Artist Nickolay Lamm decided to shed some light on the subject. He created visualizations that imagine the size, shape, and color of wi-fi signals were they visible to the human eye. 

"I feel that by showing what wi-fi would look like if we could see it, we'd appreciate the technology that we use everyday," Lamm told me in an email. "A lot of us use technology without appreciating the complexity behind making it work."  

To estimate what this would look like, Lamm worked with M. Browning Vogel, Ph.D., an astrobiologist and former employee at NASA Ames. Dr. Vogel described the science behind wireless technology, and Lamm used the information to create the visualizations.


Via Lauren Moss
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Facebook Updates Big News for Smaller Brands

Facebook Updates Big News for Smaller Brands | Digital Brand Marketing | Scoop.it
It seems we can’t go very long without new Facebook updates shaking things up. Here’s what the latest changes mean for your small or medium sized business.

Via Billie Ginther
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Billie Ginther's curator insight, July 25, 2013 10:36 AM

Curious about Facebook new updates, great article summerizes the benefits

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Brand Storytelling | Social Media Today

Brand Storytelling | Social Media Today | Digital Brand Marketing | Scoop.it

Why does interruptive marketing and selling make our blood boil? If you answered “Because it wastes our time,” you’d be wrong. While that is definitely true, it’s not what makes us angry, because wasting time isn’t something that intrinsically upsets us. I’ll be the first to admit that at times I get lost down black holes filled with listicles, cat-befriending-dog stories (read without a tissue at your own risk) and “what we should call me” GIFs, and the only redeeming quality of that content is that it makes me happy.Telemarketers and the like drive us crazy because of one thing: their agenda.There is no story. They just want our money, and that’s not something we are generally eager to part with in exchange for what we didn’t go looking for in the first place (we’ll happily part with it if we’re just “browsing” in the aisles of Target). Inherently, we don’t want to be “sold.” We feel we’re being tricked. That’s why we avoid the people with clipboards standing in the street and the kiosk people who stare us down in the mall....


Via Jeff Domansky
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Samuel Pustea's comment, July 30, 2013 10:26 AM
I liked the description. It says both sides of the story since I sometimes feel the same way. This is where we can learn to make our work more "personified". - Samuel from internetdreams.com
Jeff Domansky's curator insight, July 30, 2013 6:14 PM

It's time to replace your interruptive marketing and advertising with storytelling.

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4 Reasons Why You Might Not Need A Content Marketing Plan

4 Reasons Why You Might Not Need A Content Marketing Plan | Digital Brand Marketing | Scoop.it
Obviously, we're committed to the belief that a strategic content marketing plan provides significant benefits to marketers. But, creating or curating valuable, compelling content as a means to att...
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10 B2B Content Marketing Best Practices

10 B2B Content Marketing Best Practices | Digital Brand Marketing | Scoop.it

Learn 10 principles for effective B2B content marketing, including creating content that solves pain points, and repurposing content to save time.Content marketing does have its drawbacks. It cannot be relied upon to create a direct cause-and-effect; i.e. running a blog piece will usually not result in a direct sale. It is also very difficult to measure the results; content marketing is somewhat like public relations in this respect. However, it is not a “warm fuzzy,” either. Any marketing program should be using a variety of channels to reach customers so that its messages come from multiple different sources. Content marketing is one of the many tools with which a company can deliver messages to its customers and prospects to “condition” them to purchase...


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, July 25, 2013 1:32 PM

These best practices will help you up your content marketing game.

Cookjmc's curator insight, October 5, 2013 12:47 PM

Good to know and reinforces what is a good practice. Content is the number one most powerful tool you have. Optimize, reshape, post and more importantly get support from your org to proliferate it. One person or team can't do it all to win. Cross departmental engagement is key.

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Are You Selling Stories or Widgets?

Are You Selling Stories or Widgets? | Digital Brand Marketing | Scoop.it
I got a call this week from a customer of mine. He was ecstatic. His company had just scooped IBM’s prestigious Business Partner of the Year award; a real

Via Karen Dietz
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Karen Dietz's curator insight, July 24, 2013 2:42 PM

What a great article to help any business get clear on what you are really selling (a story) and the growth that can happen as a result.


This isn't about being slick or salesy or feeding people a line. Neither is it about 'I'll tell you a story and you will buy' in return. It is about connecting with people's dreams and desires in authentic, real and engaging ways. It's about making your customers be front and center in your story.


And I love the examples colleague and author Mark Sampson shares with us. It's a great post and makes a lot of useful points. And the examples provided will give you lots of good ideas for the next steps you need to take.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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How To Develop Your Signature Voice -- For Better Storytelling

How To Develop Your Signature Voice -- For Better Storytelling | Digital Brand Marketing | Scoop.it
People are drawn to and influenced by leaders who communicate authentically, easily and effectively. How do you become one of these leaders?

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Karen Dietz's curator insight, July 23, 2013 9:26 PM

Here is a 60 minute podcast that is really great. I like how the speakers speak slowly but not too slow that you are bored. And the presentation isn't too fast that you are scrambling to take notes.


I curated this because all of us need to develop our signature voice. When you are authentically sharing your stories and connecting with your audience, that is what you are doing -- conveying your signature voice. This is distinct to you.


But what I really like about this podcast is that it focuses on your voice and how to develop it. In addition to the presenters defining 'signature voice', they also define executive presence, debunk a few myths about presence and leadership (like one size fits all), and they talk about specific communication strategies to develop your signature voice.


Better yet, the presenters (Amy Jen Su and Muriel Wilkins) give examples. Yahoo!


And what strikes me as I listed to this is that in coaching leaders in storytelling, we cover all that the presenters go over. Which means that every business, in mastering storytelling, is also mastering leadership and executive presence. And this is a good thing!


This podcast and accompanying slides -- even though they never mention storytelling -- is chock full of great info and tips that you will be able to put into practice. You will be a better storyteller and a better leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Mobile Marketing: Can You Reach Me Now? - Heidi Cohen

Mobile Marketing: Can You Reach Me Now? - Heidi Cohen | Digital Brand Marketing | Scoop.it
Mobile devices are an integral part of our lives.

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Tips for The Social Marketer: Cheat Sheets

Tips for The Social Marketer: Cheat Sheets | Digital Brand Marketing | Scoop.it
Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more.

Via Jeff Domansky
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Jeff Domansky's curator insight, July 20, 2013 6:03 PM

This series of "cheat sheets" from Marketois valuable, practical and easy to use for beginners and a useful checklist and reminder for more experienced marketers.

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Where To Find Hot Trending Content Online

Where To Find Hot Trending Content Online | Digital Brand Marketing | Scoop.it

 

 


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Robin Good's curator insight, July 21, 2013 11:53 AM



SEOMomma provides some really useful pointers for finding "trending content" online:


  1. http://www.google.com/trends/hottrends takes you to where Google curates the trending queries, if you can find something here that you can spin and link to your niche you could get a nice bump in traffic.

  2. http://www.google.com/trends/topcharts everyone loves ‘top tens’ and at this links Google curates the most popular ‘top ten charts’ song to space objects. Children’s TV to Politicians, whisky to coffee and lots I between. It may inspire you to produce your own ‘top ten’.

  3. http://www.hashtags.org/ will give you a list of trending hashtags and http://www.hashtags.org/trending-on-twitter/ will give you what’s trending on Twitter.

  4. http://whatthetrend.com/ has general subjects and if you investigate you’ll see how sites like Huffington Post use the hashtag to create content that could pull in visitors.


If you want more of these, just head on to: http://seomomma.com/content-creation-curated-content/ for the full list.



Useful. Resourceful. 8/10


Original article: http://seomomma.com/content-creation-curated-content/




Stephen Dale's curator insight, July 22, 2013 5:43 AM

A useful list of....lists!

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No more excuses for video not to be part of your content strategy

No more excuses for video not to be part of your content strategy | Digital Brand Marketing | Scoop.it
With all of the tools, apps and resources available now there are no more excuses for video not to be part of your content strategy.

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Rethink The 'Brand You' Story: Find Your Authentic Self

Rethink The 'Brand You' Story: Find Your Authentic Self | Digital Brand Marketing | Scoop.it

“This above all: to thine own self be true.” – Shakespeare If there’s one business slogan/fad/concept that’s in danger of becoming meaningless through overuse, it’s “brand you.”


Via Karen Dietz
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Karen Dietz's curator insight, July 15, 2013 9:56 PM

Here is what I love about this article from author Meghan Biro!


"These days I can can spot a “brand” (as opposed to an authentic person) from the first word out of his or her mouth. “Brands” tend to be a little too perfect — packaged, programmed, and plastic. They’re pushing what they think we want to buy, not their real selves. I see this unfold every day in social media – for better or for worse. It’s like the difference between processed food and the amazing stuff you can get at farmers markets."


So true, so true. Follow the steps she suggests here and you will be well on your way to being more authentic. Remember, when you are talking about your company, it's not a pitch - it's an authentic conversation. If you want to grow your business.


If you stay true to sharing your stories and being real while you are doing so, you'll do great.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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10 ways to be an authentic IT leader

10 ways to be an authentic IT leader | Digital Brand Marketing | Scoop.it
If you follow the news you can find a litany of examples of poor leadership. People are distrustful or cynical of today's leadership and many times with good reason. That's why being an authentic leader is so important.

Via Susan Bainbridge
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Google Authorship: Doubling Up Your Website's Visibility - Shannon J. Hernandez

Google Authorship: Doubling Up Your Website's Visibility - Shannon J. Hernandez | Digital Brand Marketing | Scoop.it

While Google Authorship is touted as important, Shannon discusses why pairing your Google Plus with Authorship provides value to traffic....

 

First, in this screen capture I have searched out “ethical blogging Ileane”.  As I was directed to the SERP, I paid close attention to the following:

1. Ileane has set up Google Authorship on her website based on her super duper profile picture next to her results for the blog.

2. This particular post has been time stamped with a date– meaning that her content is somewhat evergreen (and relevant)–at the time of my post.

3. Ileane has nearly 15k people who have circled her.  The significance of her circle count can be a key contribution to her success as a Social Media Marketer.  Allow me to explain, but first…

It is my belief that one of the most overlooked portions of this search engine result is the fact that the by-line (by Ileane Smith) and circle count (“in xyz Google+ circles) are clickable links.  By clicking on the by-line, I can find a string of other search results where Ileane has connected her A.) other social media accounts on her Google Plus About page and B.) posts that she may have contributed to her blog or on  someone else’s (as long as those websites have set their page up with authorship)....


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Ileane Smith's curator insight, July 29, 2013 2:24 PM

I'm feeling really special right now! Please share this post on your pages and with your social networks!

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5 Steps for Leaders Struggling to Lead Positive Change --Leverage Stories

5 Steps for Leaders Struggling to Lead Positive Change --Leverage Stories | Digital Brand Marketing | Scoop.it

Interestingly, the amount of time leaders spent on the issue had little impact on their success; the correlation was barely significant. But how they spent their time, including the number of sources of influence they applied, had a huge impact.


Via ozziegontang, Karen Dietz
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Karen Dietz's comment, July 30, 2013 8:32 PM
You are in a tough situation Carolin and it reminds me of the go-go days of bank mergers when I was consulting in that industry. And yes, silos became stronger because of high degrees of uncertainty. Your instincts are right -- the more people can get to know each other across silos, the walls will start becoming more permeable. Story sharing across groups (one-to-one or in group settings) is really critical here.
Karen Dietz's comment, July 30, 2013 8:32 PM
And thanks for sharing Carolin!
Karen Dietz's comment, July 30, 2013 8:53 PM
And thank you SmartCoach, Kati, and Regine for your comments and additional insights you've shared!
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Innovation Isn't an Idea Problem

Innovation Isn't an Idea Problem | Digital Brand Marketing | Scoop.it

in most organizations, innovation isn't hampered by a lack of ideas, but rather a lack of noticing the good ideas already there....


Via Marion Mulder
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Storytelling is the top issue for 483 Corporate Communications Execs

Storytelling is the top issue for 483 Corporate Communications Execs | Digital Brand Marketing | Scoop.it
In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.

Via Kathy Hansen, Hans Heesterbeek, Karen Dietz
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Parker Donat's curator insight, September 21, 2013 12:52 PM

I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication. 

Karen Dietz's comment, September 22, 2013 10:43 AM
Hi Parker -- I appreciate you adding your voice here. In my experience, executives are too quick to put their stories into digital media. The ability to build a personal connection is lost when doing so. There are times when moving a story into digital media is important, but far greater value is created when sharing stories in person.
OLAJUMOKE's curator insight, September 26, 2013 7:47 AM

Being able to captivate your sub without boring them.

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Reach Millennials Through Storytelling for Good

Reach Millennials Through Storytelling for Good | Digital Brand Marketing | Scoop.it

To be successful in reaching Millennials, businesses need to give themselves the freedom to re-think their entire marketing strategy. To achieve their business objectives businesses need to communicate effectively with the values of consumers. Brands that are becoming more socially conscious today will positively affect their bottom-line, their communities, and the world of tomorrow.In a telephone interview with David Burstein, author of "Fast Future: How the Millennial Generation is Shaping Our World," he said Millennials are highly connected to and are extremely conscious of their values. They "see the world from a values perspective," he continued, "Reaching Millennials requires a real investment [from brands and organizations] in social responsibility."...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 25, 2013 1:31 PM

If Millennials are part of your target market, you'll find some valuable insight and strategies here.

Jenifer Rettler's curator insight, July 25, 2013 4:45 PM

Storytelling and understanding the values of the Millenial Generation will also be important in the future of Training and Education as well as in Marketing.

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17 Ways Marketers Can Leverage Facebook Graph Search | Social Media Examiner

17 Ways Marketers Can Leverage Facebook Graph Search | Social Media Examiner | Digital Brand Marketing | Scoop.it
Use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.

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How Do You Properly Compensate Content Creators When Content Curation Is The New King?

How Do You Properly Compensate Content Creators When Content Curation Is The New King? | Digital Brand Marketing | Scoop.it

"The curator is getting more cred for recognizing good content than the creator is for making good content."

 


Via Robin Good
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Monica S Mcfeeters's curator insight, July 23, 2013 7:26 AM

I've heard everyone from Jaron Lanier to Tim Berners-Lee and a number of other noteworthy tech brains bring up this topic up. How do the creators of content and innovative ideas cash in on the contributions they have made that everyone is passing along and sharing? No one wants their work and thoughts stolen and most everyone I know wants creative people to keep creating what we need and want and would like them rewarded and to be able to earn a decent living doing that. This article is about how we can make sure that happens.

corneja's curator insight, July 23, 2013 5:24 PM

Thanks for this reflexion about contents and their creators in the times of the content curation!  Sorry, I didn't intend to make a rhyme. :-/

 

Digital Gloss's curator insight, July 24, 2013 5:19 AM

This is a thoughtful piece by Tara Hunt on how creators of original content can be compensated for their work. She praises YouTube's model and suggests that iStockPhoto might be a way for photographers to benefit from their creative work. Currently, writers are still looking for that great way to "get compensated."

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Content marketing's big responsibility

If you’re a brand strategist, you have a point of view, an agenda, and a need to influence. You’re an activist for your brand. Today, brands must be seen as experts, and we claim that title through content marketing, which means producing content that informs your buyers and keeps them apprised of news and trends. Which makes content marketers journalists too, and with that, comes responsibility...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 22, 2013 3:30 PM

Good read for content and brand marketers.

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Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide | Digital Brand Marketing | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Robin Good
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Mayer Becker's curator insight, July 30, 2013 4:06 PM

Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."

Verónica Sánchez's curator insight, August 2, 2013 8:05 PM

Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling

Marco Gabrielli's curator insight, August 13, 2013 8:30 AM

Il poster evidenzia gli argomenti chiave, necessari per sviluppare differenti forme di storytelling. I tre elementi principali sono:


1) la definizione di sette popolari tipi di trame (la vittoria sul mostro, diventare ricchissimi, la traversata del deserto, nuova consapevolezza, commedia, tragedia, rinascita) ;

2) l'identificazione di sette tipi di eroi presenti nelle diverse trame (Dracula, Cenerentola, Ulisse, Alice, Aristofane, Macbeth, A Christmas Carol);

3) l'elenco dei principali tipi di intreccio che possono essere utilizzati in una storia efficace (chiamata, sfida, conflitto, crescita, risoluzione).

 

I principali riferimenti da cui trarre spunto sono i romanzi classici, le opere teatrali e i film. In questa maniera, è possibile ottenere una migliore aderenza tra la realtà che si vuole descrivere o promuovere e la trama della storia.

 

(Grazie a Robin Good da cui ho attinto l'infografica e il commento).

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The 10 Elements of Great Customer Follow-up - Business 2 Community

The 10 Elements of Great Customer Follow-up - Business 2 Community | Digital Brand Marketing | Scoop.it

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 21, 2013 1:57 PM

The other night, soon after returning from watching a film at my local theatre, I turned on my computer to check my emails. To my surprise, I found an email from the SCENE Program, which rewards me with free movie vouchers when I have gathered enough points. I had used my points to get the ticket.

 

The company thanked me and hoped that I had enjoyed the film. The message was very friendly and really made me look forward to continuing using the program.

 

Just as I was wondering if I should turn the email into a case study, I came across an article from Ken Mueller that saved me time and effort.

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Seven steps to the perfect story

Seven steps to the perfect story | Digital Brand Marketing | Scoop.it

Via José Carlos, massimo facchinetti
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Lauren Scime's curator insight, July 25, 2013 4:46 PM

I would have to call this the "Joseph Campbell Lite" Infographic - still, a useful resource if only a reminder of the classic monomythic storytelling recipe.

Mervi Rauhala's curator insight, July 30, 2013 4:59 AM

Clever infographic!

 

John Thomas's curator insight, February 12, 9:07 AM
Seven steps to the perfect story
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What Brands Can Learn About Content Marketing From Disney - Huffington Post

The execution of content marketing through mobile applications, content hubs, video, contests and social media makes tech headlines, but at its core, content marketing hinges...


Via brandinmind
Os Ishmael's insight:

This worth a read for all you budding strategists!

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