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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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How do marketing communications work?

How do marketing communications work? Based on Kotler Chapter 16


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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Visual Storytelling: The Big Trend for SXSW 2016 | Cool Infographics

Visual Storytelling: The Big Trend for SXSW 2016 | Cool Infographics | Digital Brand Marketing | Scoop.it

It’s only August, but voting is already underway for the March 2016 South By Southwest (SxSW) Interactive conference. Long thought of as the breeding ground for new ideas and creative technologies, we can gleam industry insights from the SXSW Interactive Festival. This year, I decided not to wait until the conference to delve into the veritable buffet of groundbreaking panels vying for festival space. This year’s PanelPicker interface received more than 4,000 proposals, which is an all-time record!

While a quick search of infographics yields only 11 results, a mere TWO actually have the word “Infographics” in the title. The industry discourse has shifted away from “how-to” models to “how to do it right.” Infographics have become a key format of the larger conversation: Visual Storytelling.

A quick search for “Visual Storytelling” yields over 200 talks in PanelPicker, along with hundreds more for “data visualization” and “visual content”.  Infographics are now used as one of many effective tools in the Marketer’s toolbox, and an accepted part of the larger conversation happening in the content marketing industry.

Visual storytelling is vital to content marketing success. The following types of visual content are at the forefront of the proposals for next year’s SXSW Interactive Festival.


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Jeff Domansky's curator insight, August 22, 2015 11:05 PM

Visual storytelling in every form is more than a trend. It's a reality for content marketing.

kelvin dsuja's curator insight, August 23, 2015 3:00 AM

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Nick Peperell's curator insight, September 21, 2015 7:21 AM

Great to see Gifographics in the content mix. Do these add anything beyond the static infographic itself? Be interested to get others thoughts?

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Only 9% of marketers have a complete, fully utilized martech stack - Chief Marketing Technologist

Only 9% of marketers have a complete, fully utilized martech stack - Chief Marketing Technologist | Digital Brand Marketing | Scoop.it

Let marketingIOcreate a new approach for your inbound and outbound marketing…and realize more revenue. 


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marketingIO's curator insight, August 23, 2015 10:42 AM

More from the Ascend report that I scooped last week. Why is the analytics portion of the stack important? Prove ROI so that expenditures are justified.

Rescooped by Os Ishmael from Online Marketing Resources
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A Brief Guide to Fixing Your Old, Neglected, and Broken Content

A Brief Guide to Fixing Your Old, Neglected, and Broken Content | Digital Brand Marketing | Scoop.it

Do your site's archives desperately need attention, but you don't know where to start? Focus on fixing these 10 pieces of broken or neglected content.


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Rescooped by Os Ishmael from Content Creation, Curation, Management
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The 4 Elements You Should Have in Every Piece of Content | Marketing Technology

The 4 Elements You Should Have in Every Piece of Content | Marketing Technology | Digital Brand Marketing | Scoop.it
The 4 Elements You Should Have in Every Piece of Content by Douglas Karr on Marketing Technology

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Rescooped by Os Ishmael from Digital Identity and Access Management
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The truth about guest posting & KPIs

The truth about guest posting & KPIs | Digital Brand Marketing | Scoop.it
In the past few months, I’ve written posts for sites like TechCrunch, Kissmetrics, and HubSpot. Collectively, these have garnered over 5,000 shares so far.

Yet when our PR manager recently asked me how guest posting improved my blog KPIs, I thought about it, then admitted, “Well, it doesn’t.”

Despite reaching a huge audience, my guest posts had nearly no impact on improving a single one of my KPIs, which include increasing organic traffic to the blog, improving engagement metrics, and increasing our number of subscribers.

Sure, we became a blip on the radar of some influential people, we got 15 seconds of Internet buzz, and a whole lot of traffic – albeit, highly unqualified traffic.

Via Brian Yanish - MarketingHits.com, Frank J. Klein
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Martin (Marty) Smith's curator insight, August 20, 2015 11:50 AM

Guest Posts and SEO Truth
Wow, this is a great #mustread post by @aimeemillwood by way of [url=/u/114035 x-already-notified=1]Brian Yanish - MarketingHits.com[/url] (Brian Yanish a Scoop.it #mustfollow).

Love this quote:

"Why didn’t guest posting improve my KPIs?

The easy answer is, because guest posting for the sake of increasing marketing metrics doesn’t work.

My goal with guest posting has never been to improve SEO with link-backs and stealthily placed keywords, or seek to grow viral articles that would be forgotten just as soon as they were read." 

and this

"Guest posting was once a very successful tactic, but it’s quickly becoming a cookie-cutter recipe, spiced up with varying degrees of growth hacky tricks (some of which, like the Skyscraper technique, are notably very good)."

Aimee is making a favorite point of ours - tactical web marketing is over! I said this to my friend Red Maxwell in a conference call the other day and he almost choked. 

Look at guest posting as a tactic since it's history is every tactics evolution:

 * Early Adopters pioneer and reap benefits. 

 * Early majority moves in and SCRUMS the tactic to death.

 * Efficacy is reduced to zero.

 The web is NOW and PUBLIC so any winning tactic will be copied and beaten to death FAST and then FASTER. Aimee hits the solution right on the head too with what Guillaume and the Scoop.it team call "lean content". Here is Aimee's insightful quote:

"With such a deluge of content, marketers are scrambling for ways to stand out.

Make content shorter! Bite-sized is the way to go! Time to bring in the long-form! Pack in the videos and photos!"

Preach sister, preach. In an era when SHARES trump all creating content that is more likely to be shared is key. Aimee also makes Scoop.it's point about content curation.

She doesn't call her solution "content curation" nor does she go into the tactic, but you are here reading this because I know and like Brian Yanish's content curation.

But isn't curation another "tactic"? Yes, and that is why the rest of Aimee's post is a must read. Aimee talks about passion, beliefs and LOVE. She writes for THOSE REASONS more than for any material rewards clearly seen and easy to recognize.

NOW we've left the land of tactics and entered Simon Sinek's Start With Why. Aimee is SO RIGHT. If you write for fame, money or glory good luck with that in a world where everyone is trying to pimp their English 101 class.

When the world is drowning in STUFF we read, buy and listen to those we trust and love. Interesting that Aimee's trust factors didn't rise with such branded supporters, but she DIDN'T guest post for Tech Crunch with an eye toward becoming famous.

She wrote because she is passionate and loves what she does and THAST IS WHY Aimee's web marketing future looks bright. Don't leave everything to chance. Read Mark Schaefer's Content Code book (yes Mark wrote the influential Content Shock post) and follow Amiee's suggestions and lead.

Lean, fun content about what we LOVE and those who love us in in all of our content marketing futures.  

 

Neil Ferree's comment, August 20, 2015 5:16 PM
I said it in February 2012 and I'll say it again (with gusto) Social Shares the New SEO http://goo.gl/zMhTr6
Rescooped by Os Ishmael from Content Creation, Curation, Management
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Media monitors group Isentia sees upside in content marketing and buys King Content

Media monitors group Isentia sees upside in content marketing and buys King Content | Digital Brand Marketing | Scoop.it
$48 million buy.

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Rescooped by Os Ishmael from Online Marketing Resources
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How To Make your content work harder by mapping it to your customer’s journey

How To Make your content work harder by mapping it to your customer’s journey | Digital Brand Marketing | Scoop.it

This extensive guide from Stacey MacNaught shows you how to make your content marketing work harder - and smarter - by mapping it your customer's journey.


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Rescooped by Os Ishmael from digital marketing strategy
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The Creative Apocalypse That Wasn't - New York Times

The Creative Apocalypse That Wasn't - New York Times | Digital Brand Marketing | Scoop.it
In the digital economy, it was supposed to be impossible to make money by making art. Instead, creative careers are thriving — but in complicated and unexpected ways.

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Rescooped by Os Ishmael from digital marketing strategy
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Digital Storytelling: What it is... And... What it is NOT

Digital Storytelling: What it is... And... What it is NOT | Digital Brand Marketing | Scoop.it
I was lucky to have shared my childhood bedroom for a few years with my grandmother, when she had come to live with us after an illness. At bedtime, she would tell me stories of her parents and thr...

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Rescooped by Os Ishmael from The Content Marketing Hat
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My First Foray Into The Lean Startup Methodology

My First Foray Into The Lean Startup Methodology | Digital Brand Marketing | Scoop.it
A few years ago I read The Lean Startup by Eric Reis for the first time. Back then, I was building a new blog and consulting business, and struggled to relate to the principles put forth within the book.Today, it’s a different story.I started re-reading The Lean Startup in January with the idea of using that methodology as a basis for launching this new product - this Athena tool that I’ve been working on. And it’s been an incredible learning process.With my teammates Vinny and Susanna, we have

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Mike Allton's curator insight, August 20, 2015 1:40 PM

I've been on an interesting journey since January, with a crash course in what it means to be a "Lean Startup."

Rescooped by Os Ishmael from digital marketing strategy
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How Can Brands Use Snapchat? [INFOGRAPHIC]

How Can Brands Use Snapchat? [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it

If you ask users to take a risk on a somewhat anarchical app like Snapchat, you should reward them with perks they can’t get anywhere else online.


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donhornsby's curator insight, August 19, 2015 9:33 AM

Great ideas and great infographic. Are you using Snapchat in your social media mix!

Rescooped by Os Ishmael from digital marketing strategy
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Why SEO for Web Designers Went Boom - Curagami

Why SEO for Web Designers Went Boom - Curagami | Digital Brand Marketing | Scoop.it
With 22,000+ views SEO for Web Designers blew up thanks to a defined tribal audiences, advocates and luck. Discover tips on how to blow your content up too.

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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How do we improve online news design to help readers better understand stories? | RJI

How do we improve online news design to help readers better understand stories? | RJI | Digital Brand Marketing | Scoop.it

In July, I shared preliminary results of a study on how readers perceive and learn from online news stories. The upshot: Better-designed stories are better for readers.

As Paul Bolls and I began to design our study, I conducted phone interviews with more than a dozen editors and designers. I asked them how they think about making their work memorable and comprehensible, and how they tested what worked best. Their responses share a few broad themes.

First, digital design is not as evolved as print design. The print newspaper offers the ability to communicate hierarchies of salience and context, all of which the standard Web article template lacks.

Second, for many of them, Web analytics do not play a major role in their day-to-day decision-making. Page views and other metrics are tracked, but beyond limited A/B testing — picking winners based on traffic — analytics do not guide major editorial decisions.

Third, while they seek to make stories and infographics as understandable as possible, memorability is not a major focus. It cannot be measured, and so it generally is not considered....


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Jeff Domansky's curator insight, August 22, 2015 9:49 PM

Key takeaway: "Better-designed stories are better for readers." Now, how to design better for digital?

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Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools

Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools | Digital Brand Marketing | Scoop.it
Blogging can be tough, so why not make things a little easier for yourself by leveraging Twitter?

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2DiFore Marketing Solutions's curator insight, August 24, 2015 7:47 AM

Hey bloggers here's a solution for "writers block" that you can institute instantly! We all have that moment when we are faced with a deadline and just can't come up with something to write about, so make your week successful by reading this first!

Rescooped by Os Ishmael from digital marketing strategy
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How Do You Get Your Message Heard Amid Social Media Noise?

How Do You Get Your Message Heard Amid Social Media Noise? | Digital Brand Marketing | Scoop.it
Indeed there’s a LOT of noise on social media networks.

Even some are saying that Facebook is...

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Burn It Down, Start From Scratch And Build a Social Media Strategy That Works — Medium

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works — Medium | Digital Brand Marketing | Scoop.it
There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media. The past seven years have been so full of mistaken beliefs, poor assumptions and outright misinformation that the time has come to reassess completely what social media is, how it works, how consumers use it and what it means for brands.

The fact is that much of the social media dogma we take as gospel has been wrong from the start. As a result, brands are wasting good money to chase irrelevant or even damaging social media outcomes, and the required improvements are not minor adjustments. In many cases, the wrong departments have hired the wrong people to do the wrong things evaluated with the wrong measures.

Together we will burn social media to the ground and rebuild it from scratch. We will do this with data. Data will provide the spark and accelerant that destroys today’s social media strategies, and data will also be the bricks and mortar to build a credible and accurate understanding of consumers’ social behaviors and the legitimate opportunities available to business.

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