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The Death of Google Authorship and What To Do Now

The Death of Google Authorship and What To Do Now | Digital Brand Marketing | Scoop.it
The death of Google Authorship, what went wrong, and how to make the most of your Google Plus marketing today.

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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Can Storytelling Kill Your Message? Yes--in 5 Ways

Can Storytelling Kill Your Message? Yes--in 5 Ways | Digital Brand Marketing | Scoop.it
Stories should relay a message and engage audiences, but sometimes they just fall flat. Learn why stories can fail and how you can make your stories effective every time.

Via Karen Dietz
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Karen Dietz's curator insight, September 3, 2014 2:42 PM

This a quick article with powerful tips on when stories don't work. In addition to knowing why and how to craft great compelling stories, it is also worth knowing what contributes to stories failing.


If you pay attention to avoiding the traps explained here you are well on your way to story success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Miklos Szilagyi's curator insight, September 6, 2014 10:01 AM

Do it but with care...

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How Social Is Your Ecommerce Website? Nope Not Social Enough - How To Fix via @HaikuDeck

How Social Is Your Ecommerce Website? Nope Not Social Enough - How To Fix via @HaikuDeck | Digital Brand Marketing | Scoop.it

Social & Mobile Ecommerce
Ecommerce is being transformed by social and mobile. The implications for merchants are VAST. How your Ecommerce site creates conversations and digitally listens will determine its value. No matter how social your online store it isn't social enough for the immediate future.This Haiku Deck can help your site do things like:

* Create conversations that lower costs and increase profits.
* Build an online community.
* Learn to listen "digitally".
* Scale your store to the next level.
* Create an engine that mines User Generated Content.

Can your store be too social? Not so much as it turns out.


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 6, 2014 11:00 AM

add your insight...

malek's curator insight, September 7, 2014 6:51 AM
3. People don't BUY brands, they FOLLOW them. 

Today’s social media revolution is about engagement and content - the consumer is generating content, sharing, distributing, and being the medium.

 Advertising told stories - social media is about getting others to tell stories for us.

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Dark Social: Attributing the Invisible

Dark Social: Attributing the Invisible | Digital Brand Marketing | Scoop.it
Earlier this month, The Atlantic posted a fascinating article on social media referral traffic.

Via Neil Ferree, malek
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Neil Ferree's curator insight, September 6, 2014 1:58 PM

When your USP (unique selling proposition) is not as social friendly as you would like, the people who share your marketing message (aka) social referral traffic doesn't show up using conventional analytic tools. 


When that's the case,the tactics used in this article from The Atlantic will come in pretty handy especially when you're trying to better manage your social media presence.

malek's curator insight, September 6, 2014 4:18 PM

I'm getting more convinced of the value of direct.

2DiFore Marketing Solutions's curator insight, September 8, 2014 9:54 AM

The art of keeping up with your social presence is daunting! Do you really know where you stand in the internet universe? How often should you Google your name, so many questions and so much that needs to be one how do you keep up with it!?

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Content Marketing: Thinking in Stories #infographic

Content Marketing: Thinking in Stories #infographic | Digital Brand Marketing | Scoop.it
Nowadays, you can find virtually everything on the web. Between spammy blog sites and the countless business blogs that re-post already published content, it’s more important than ever to stand out. The best way to separate your business from the others is through content marketing.

Via malek
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malek's curator insight, September 6, 2014 4:42 PM

Stories offer us some of the richest and most enduring insights into the human condition

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Modern Authors Delve Into Digital and Visual Storytelling

Modern Authors Delve Into Digital and Visual Storytelling | Digital Brand Marketing | Scoop.it

Via The Digital Rocking Chair, massimo facchinetti
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The Digital Rocking Chair's curator insight, September 6, 2014 3:10 PM


Stephanie Walden:  "A look at how authors are using social media and visuals to connect with fans, build online communities and rethink the creative process."

Jeni Mawter's curator insight, September 8, 2014 12:25 AM

Today's children's and young adult writers must embrace these changes in order to survive!

Josi Sierra's curator insight, September 9, 2014 3:25 AM

Storytelling digital y visual ;-)

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Storytelling Can Ease Tensions in Any Culture or Org

Storytelling Can Ease Tensions in Any Culture or Org | Digital Brand Marketing | Scoop.it
In the last couple of weeks there has been increased firing across the line of control that separates India from Pakistan. According to news reports at least two Indian civilians and four Pakistani civilians have been killed, and dozens injured on both sides. In the midst of this India canceled scheduled [...]

Via Karen Dietz
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Karen Dietz's curator insight, September 3, 2014 12:50 PM

Well, if stories can be used to reduce entrenched cultural differences that result in violent conflict, then surely business storytelling can reduce divisions within companies and between staff.


Here is a terrific article discussing how soap opera stories are bridging cultures and building understanding between people. This is not new -- colleagues Paul Costello has been doing related work for years with Protestant and Catholic youth in N. Ireland; and Noa Baum has been doing the same between Israelis and Palestinians. And plenty of other story colleagues are doing similar work.


This article is a good weekend read. If this can happen for nations, it can happen for your organization. LOL -- some stories in organizations are like ongoing soap operas. But all you really need to do is start by having people share 'Who I Am" stories across the organization.


As we all know, someone is no longer a stranger once you know their story.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Ask GH: How can I accelerate content distribution? | GrowthHackers

Good set of content marketing tips for the founder of Sparta (http://spartasales.com), a SaaS product that helps sales managers drive sales performance via web based sales contests.

 

Growth Hackers is a great source of advice for startups, marketing pros and small business.


Via Jeff Domansky
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Rescooped by Os Ishmael from Online Marketing Resources
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Use Excel to Analyze Keywords That Rank for Multiple Pages

Use Excel to Analyze Keywords That Rank for Multiple Pages | Digital Brand Marketing | Scoop.it
Here’s a quick SEO trick on how to examine keywords that have more than one page ranking in Google for a given site in Excel.

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Apply to be a Fellow @ The Stanford Storytelling Project


Via Karen Dietz
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Karen Dietz's curator insight, September 3, 2014 2:30 PM

Hi All -- I discovered that Stanford University's Storytelling Project is looking to hire a Fellow to teach storytelling. It sounds like a fabulous position and I bet quite a number of you are qualified.


If you are interested, here's the job description and application link. 


They start accepting applications from Sept. 5 - September 26, 2014.


Good luck -- I hope one of you gets it!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Blogging, Social Media & Tools
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4 Recent Facebook Updates Businesses Should Know

4 Recent Facebook Updates Businesses Should Know | Digital Brand Marketing | Scoop.it
Are you staying up-to-date with the most recent Facebook updates and other changes? If you’re not, you’re in luck! We’ve rounded up some of the social network’s most recent announcements and updates that affect businesses.

Via Joan Stewart
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Joan Stewart's curator insight, September 4, 2014 11:19 AM

Jim Belosic lays down the Guidelines to 4 New Updates Facebook Business Advertising.

- News Feed Algorithm Updates

- No Like-Gate or Fan-Gate Apps or Content

- Save Articles for Later

- Updates to Facebook Advertising

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Three Secrets to Great Content Marketing From Twitter, Dell and Cisco

Three Secrets to Great Content Marketing From Twitter, Dell and Cisco | Digital Brand Marketing | Scoop.it

Done well, content marketing is hard, challenging work. It’s no surprise then that three of today’s top content marketers include a former comedian, a successful journalist and an agency strategist. We sat down with Tim Washer of Cisco, Stephanie Losee of Dell and Stacy Minero of Twitter to hear their secrets to exceptional content.

 

Every brand should learn to be funny

Humor plays the same role in content marketing that it does in entertainment—it helps the company (essentially the content creators) stand out, get noticed and build an audience. From the audience standpoint, it makes the content interesting, easier to understand and overall more exciting.

 

If a brand can’t find humor, it is a perception problem. Brands can be funny, but they often don’t perceive themselves that way. In that case, the brands just aren’t looking at things the right way....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 4, 2014 1:15 PM

Several excellent marketing lessons from three content marketing leaders and innovators. The funny thing is, when it's done well, humor in marketing is very powerful. Don't mess with trust. Spontaneity takes planning. Recommended reading.

Amanda Nadon-Langlois's curator insight, September 4, 2014 3:41 PM

From my perspective, not all brands should "learn to be funny". Depending on the brand, being "funny" or "humorist" might not appeal to their target audience. Lastly, being prepared for crisis with responses on say, Twitter, is a great PR move. Of course we cannot plan for every single scenario but there are definitely cases you can foreshadow and prepare for ahead of time.

JOSE ANTONIO DIAZ DIAZ's curator insight, September 6, 2014 7:13 AM

Desde principios de los 90 en España y desde los años 70 en el mundo anglosajón, se viene discutiendo en la escuela sobre los contenidos. Ese debate lo conforman dos grupos de variables, la significatividad de los mismos (fuente psicológica del curriculum), y su relevancia (fuentes epistemológicas, sociológicas, éticas y políticas). Desde hace bastante tiempo tengo dos intuiciones, (en realidad las percibo como "certezas"), que son:

1.- El "no-debate" sobre los contenidos  ha lastrado y sigue lastrando todos los intentos de reforma, de hecho sigue siendo un problema irresuelto en la escuela española.

2.- Ese debate, es el mismo que tienen en la actualidad los creadores de contenidos en la red, especialmente en las redes sociales.

Esto último, reduce el problema a marketing, y los contenidos, sean cuales sean estos,  son mercancías,  donde el "valor de cambio" se impone al "valor de uso"; donde la escuela, un centro comercial, expone a las asignaturas importantes en el mejor punto de vista en el expositor, algunas las compras si o si, otras, si quieres, y el resto está de relleno, o peor aún, para dar la impresión de que puedes "consumir" lo que desees; el alumnado y las familias, son los clientes, donde capacidades y competencias determinan la capacidad adquisitiva y el estilo de consumo (perfil del comprador, es igual al perfil del aprendizaje, o del aprendiz); el profesorado los vendedores, los directivos los jefes,  y la administración, los JEFES con mayúsculas.

P.D: Espero que nadie se ofenda por el símil, y si alguien se siente ofendido, perdón por una parte, y le invito a reflexionarlo conjuntamente. Buen sábado, mejor día y salud. 

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How to Build Landing Page Links With Content Hosted on Your Blog

How to Build Landing Page Links With Content Hosted on Your Blog | Digital Brand Marketing | Scoop.it

We frequently get the comment from clients that they don’t want “blog links”.


Via Pedro Da Silva
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Conversion Optimization on a Shoestring Budget

Conversion Optimization on a Shoestring Budget | Digital Brand Marketing | Scoop.it
Knowing you need to focus on conversion optimization and affording the tools to do it right are two different things. These tools won`t break the bank.
Via Pedro Da Silva
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Boost Your Visibility & Your Business with Google+ Local

Boost Your Visibility & Your Business with Google+ Local | Digital Brand Marketing | Scoop.it
As a small business owner, it's tough to stand out. With Google+ Local, it's easy to gain the upper hand in your field.
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65 SEO Tips & Techniques To Help You Step Up Your Google Game

65 SEO Tips & Techniques To Help You Step Up Your Google Game | Digital Brand Marketing | Scoop.it
The following is a compilation of SEO tips & techniques that will help you enhance and optimize your SEO efforts. Note that the list starts with beginner stuff, and progresses towards more advanced ideas and concepts.
Via Pedro Da Silva
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malek's curator insight, September 7, 2014 6:35 AM

for keeps, as a reference

imaginetsa's curator insight, September 9, 2014 3:44 PM

65 SEO Tips & Techniques To Help You Step Up Your Google Game

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7 Cool Tools for a Blog that Will Rapidly Increase Your Traffic

7 Cool Tools for a Blog that Will Rapidly Increase Your Traffic | Digital Brand Marketing | Scoop.it
Here are 7 cool tools for a blog that will help you drive more traffic, which helps you build an audience, which helps with sales.

Via Peg Corwin, massimo facchinetti, malek
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Peg Corwin's curator insight, August 28, 2014 10:59 AM

Reputable site reviews blog promo tools.  Check this. 

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Add Images to Google Docs from the iPad - Instructional Tech Talk

Add Images to Google Docs from the iPad - Instructional Tech Talk | Digital Brand Marketing | Scoop.it
It was recently brought to my attention that you are unable to add images to Google docs directly from the iPad app – which I feel is a major oversight (and will likely be an added feature in a future release). After doing some internet hunting there is a work-around for those that are steadfast […

Via Tom D'Amico (@TDOttawa) , Luciana Viter, Rui Guimarães Lima, massimo facchinetti
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Désirée Bayonet's curator insight, September 11, 2014 8:05 AM

Found out that you can't insert images into your Google Doc while working on the iPad? Here's a video and step by step guide with pictures in this link. 

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Top 10 Web-Based Personal Project Management Tools : @ProBlogger

Top 10 Web-Based Personal Project Management Tools : @ProBlogger | Digital Brand Marketing | Scoop.it
This is a guest contribution. Every time we encounter the phrase project management, the very first thought you might have is that ...

Via Joan Stewart
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Joan Stewart's curator insight, September 5, 2014 8:00 AM

Kanika on ProBlogger Top 10 Tools to take into consideration to assist with Tracking of Personal Project.

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Want Biz Storytelling Success? 10 Simple Rules

Want Biz Storytelling Success? 10 Simple Rules | Digital Brand Marketing | Scoop.it
I was recently asked to write 10 top tips for effective storytelling for the June 2014 issue of British Airways in-flight  magazine Business Life. Deciding what to include was tricky but a very use...

Via Karen Dietz
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Karen Dietz's curator insight, September 4, 2014 4:15 PM

Short, sweet and to the point! Here are 10 terrific storytelling rules by Geoff Mead that will bring you success. 


I particularly like the one about listening first, and I also like the advice to know the story not the words. 


Read Geoff's explanations for more insights. This post is perfect for a Friday or the weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Miklos Szilagyi's curator insight, September 5, 2014 12:43 PM

Good...

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The 3 Content Curation Superpowers

The 3 Content Curation Superpowers | Digital Brand Marketing | Scoop.it
Want to achieve your business goals? Leverage the 3 content curation superpowers to help your target audience navigate the flood of informatino

Via Guillaume Decugis, malek
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Guillaume Decugis's curator insight, September 5, 2014 2:52 PM

Steve Rosenbaum was the first to call curators super heroes of the Web and I love the expression as it clearly conveys the value they bring to their audience as well as the goodwill and benefit they receive in return. 

Heidi Cohen articulates that in greater details in this post in a very clear way and also gives actionable tips. 

Nevermore Sithole's curator insight, October 7, 2014 4:17 AM
The 3 Content Curation Superpowers
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29 Tips To Improve B2B Email Campaign Performance (Infographic)

29 Tips To Improve B2B Email Campaign Performance (Infographic) | Digital Brand Marketing | Scoop.it
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that mu…

Via Stefano Principato, malek
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malek's curator insight, September 4, 2014 7:41 AM

Imagine a superhero is managing your email campaign!

Look at the fight of "Call To Action" , no distraction and give offer a chance. 

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Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog

Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog | Digital Brand Marketing | Scoop.it

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!).

 

The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including:

Educators – provide help and insight

Coaches – engage and assist (you’ll find me here!)

Entertainers – engage and inspire

Charismatics – provide insight and inspiration...


Via Jeff Domansky
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Jeff Domansky's curator insight, September 4, 2014 10:58 AM

Follow the Top Social Media Influencers of 2014 by Douglas Karr on Marketing Technology Blog

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One Secret to Nike's Success? Story Tips From Nike's Chief Storyteller

One Secret to Nike's Success? Story Tips From Nike's Chief Storyteller | Digital Brand Marketing | Scoop.it
How Storied Leadership Fosters Employee Engagement I recently had the pleasure of interviewing Nike’s Chief Storyteller and Sr. Director of Global HR Talent Development, Nelson Farris. Wow — what an amazing 30 minutes! http://juststoryit.com/podcasts/KDietzPodcast-NelsonFarris-edited.mp3 I’ve known about Nelson since 1999 when I first saw his name in an article about organizational storytelling. I’ve been following... View Article »

Via Karen Dietz
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Karen Dietz's curator insight, September 4, 2014 12:36 PM

Storytelling  in marketing/branding is all the rage. And Nike does a fabulous job at that.


But how else do they work with stories internally to ensure success? Well, my 30 minute podcast with Nike's Chief Storyteller and Sr. Director of Global HR Talent Development brings to light some of their practices and story philosophy.


If you are an entrepreneur, manager, corporate exec, or nonprofit, Farris' insights can apply to you.


Grab this podcast and continue to leverage the heck out of storytelling for your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Getting Started With Adaptive Content

Delivering Dynamic Content Chunks to the Right Audience, on Any Device - Content Marketing World 2014.


Via Fred Zimny, massimo facchinetti
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