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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Complete guide to Advertising on Instagram [Infographic] | Daily Infographic

The Complete guide to Advertising on Instagram [Infographic] | Daily Infographic | Digital Brand Marketing | Scoop.it

Instagram has become a mecca for the younger generation to share moments of their life. Hiking the local trails, showing off an amazing meal or just taking selfies with friends. Instagram has established itself as the main contender for sharing images of one’s life, but more companies are getting into the mix.

 

Company instagram profiles are becoming more prevalent especially in the food and entertainment industries. Showing off great moments from live shows and delicious food is perfect for instagram.

 

Today’s infographic will go over the important options when deciding to advertise with Instagram. #payattention


Via Jeff Domansky
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Cooper Naylor's curator insight, March 8, 12:24 PM

Very useful social marketing tips.

John Grant's curator insight, March 9, 2:04 PM

Very useful social marketing tips.

Benoit Gourier's curator insight, April 3, 2:52 AM

Very useful social marketing tips.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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7 Illustrations of How Topical Links Impact SEO, in Theory and Practice

7 Illustrations of How Topical Links Impact SEO, in Theory and Practice | Digital Brand Marketing | Scoop.it

Marketers have long understood the importance of links to SEO. So much so, it's something we study regularly here at Moz. At their most basic, links are counted as "votes" of popularity for search engines to rank websites.


Via Pedro Da Silva, massimo facchinetti
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Tips & Tricks's curator insight, November 17, 2015 11:05 AM

Don't loose your Websites' Message to SEO Jargon...visit us and  Get a Free SEO Website Analysis 

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Storytelling: 7 Ideas About What to Tell Your Audience

Storytelling: 7 Ideas About What to Tell Your Audience | Digital Brand Marketing | Scoop.it

To help you start out with your own storytelling, here are some examples of what stories you could tell (and what kind of stories other people tell).


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Marco Favero's curator insight, November 17, 2015 12:12 PM

aggiungere la vostra comprensione ...

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Benefits From Shifting Your Video From Tv To Digital

Benefits From Shifting Your Video From Tv To Digital | Digital Brand Marketing | Scoop.it
Only a decade ago, video creators were facing with just one problem, how to adjusting it to TV screens. Now it's all about digital.

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Rescooped by Os Ishmael from Modern Marketer
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Marketing Social Media to Your CEO

Marketing Social Media to Your CEO | Digital Brand Marketing | Scoop.it
92% of marketers say social media is essential, but 68% of CEOs have no social presence. Learn how to talk about social media marketing so your CEO will listen

Via The Fish Firm
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Rescooped by Os Ishmael from Online Marketing Resources
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Latest Google Search Quality Rater's Guide: Mobile Rewrite

Latest Google Search Quality Rater's Guide: Mobile Rewrite | Digital Brand Marketing | Scoop.it

We have another Google Quality Rater’s Guidelines & Handbook, and this one is mere weeks old – October 2015. And like the last time we covered the Quality Rater’s Handbook, Google has completely written major parts of their guidelines.


Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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Micro apps for enterprise mobile: Evolve or die

Micro apps for enterprise mobile: Evolve or die | Digital Brand Marketing | Scoop.it
GUEST:
Now that it has become easy to create mobile applications, there’s a trend in enterprises to create lots of small apps – one for each department and each business process seems to be the norm.

Via malek
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malek's curator insight, November 14, 2015 5:47 PM

Enterprise companies need to think of micro apps as components to integrate and interweave in a single installable application to fulfil workstream-level needs for employees.

Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Combine Outbound Marketing Tactics With Inbound Strategies

Combine Outbound Marketing Tactics With Inbound Strategies | Digital Brand Marketing | Scoop.it
Combing outbound marketing tactics with inbound marketing strategies can get you the best of both worlds; more leads now plus sustainable growth.

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Rescooped by Os Ishmael from Online Marketing Resources
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The Big Damn Guide to Facebook Ad Targeting

The Big Damn Guide to Facebook Ad Targeting | Digital Brand Marketing | Scoop.it
We break down the full list of potential Facebook Ad targeting methods in full text, covering locations, demographics, interests, behaviors, and more!
Via Pedro Da Silva
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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The best content marketing tools for the optimization phase (3/6)

The best content marketing tools for the optimization phase (3/6) | Digital Brand Marketing | Scoop.it
Content marketing is 63% less expensive than traditional advertising. Here are the best content marketing tools for the optimization phase, 3rd phase of the content marketing cycle.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, November 7, 2015 8:17 AM

We all love tools.  Hence this link.

Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Psychology and #Marketing: What Influences Our Decisions by @olgasemrush

Psychology and #Marketing: What Influences Our Decisions by @olgasemrush | Digital Brand Marketing | Scoop.it
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy.
The post Psychology and #Marketing: What Influences Our Decisions by @olgasemrush appeared first on Search Engine Journal.

Via Level343, massimo facchinetti
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Level343's curator insight, November 12, 2015 6:22 PM

Science Of Persuasion

 

1. Reciprocity. We are obliged to give if we have been given something.
2. Scarcity. If it's scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible Loss.
3. Authority. We are more likely to comply with a request if it is coming from a perceived authority/expert. 
4. Consistency. We want to be consistent with our past commitments, even if the initial commitment is much smaller.
5. Liking. We like people who are similar, who give us compliments and who co-operate with us.
6. Consensus. If others (especially similar others) are doing it, then we are more likely to do it ourselves.

Rescooped by Os Ishmael from Online Marketing Resources
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The Definitive Guide to Channels in Google Analytics

The Definitive Guide to Channels in Google Analytics | Digital Brand Marketing | Scoop.it
Learn how to use, interpret, and customise channel groupings in Google Analytics.
Via Pedro Da Silva
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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The Ultimate Guide to SEO for Content Marketers

The Ultimate Guide to SEO for Content Marketers | Digital Brand Marketing | Scoop.it
Forget everything you used to know about SEO. Today's algorithms want great content, and in this e-book, we're going to tell you how to give it to them.

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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Are Your Blog Posts Optimized for Twitter Shares? 5 Vital Points to Check

Are Your Blog Posts Optimized for Twitter Shares? 5 Vital Points to Check | Digital Brand Marketing | Scoop.it

Just look at these numbers: every second, on average, around 6,000 tweets appear on Twitter. This makes about 360,000 tweets per minute and 500 million tweets per day. That’s nothing but official Twitter stats.Impressive, right? What’s even more impressive is that these numbers just don’t stop growing. For every blogger Twitter is a perfect tool to spread content and get traffic from social media.

 

But are you sure your blog posts are duly optimized to be shared on Twitter by your readers? From tons of tips and advice in the Internet and my personal experience I have subtracted 5 vital points you have to check to make sure that your blog posts are ready to conquer Twitter audience....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 17, 2015 3:55 AM

Excellent social marketing tips. Recommended reading! 9/10

Marco Favero's curator insight, November 17, 2015 4:25 AM

aggiungere la vostra comprensione ...

Muriel Macgeorge's curator insight, November 17, 2015 3:34 PM

Blog posts are made to be read. You certainly write articles to share them with people. And Twitter is one of the best sharing tools you could think of. But if you don't pay attention to a few key things, your posts might just end up in the ocean of unread and unseen thoughts.  

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What’s the ROI of Digital Marketing? #Infographic

What’s the ROI of Digital Marketing? #Infographic | Digital Brand Marketing | Scoop.it

Defining the ROI of digital marketing is a challenge. Measuring it is easy, once you have the right definition. What’s a Tweet worth? 


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing Trends in 2015 – What We’ve Seen

Content Marketing Trends in 2015 – What We’ve Seen | Digital Brand Marketing | Scoop.it
“Content Marketing is all the Marketing that’s left. “~ Seth Godin We all know by now that content marketing is a powerful tool and more and more marketers are using it these days to connect wi…

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Rescooped by Os Ishmael from The Content Marketing Hat
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How to Strike Out the Competition! - The SiteSell Blog

How to Strike Out the Competition! - The SiteSell Blog | Digital Brand Marketing | Scoop.it
Use SiteSell’s new Competitive Insights Tool to study and outrank your competition. It’s free. Try it today.

Via Mike Allton
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Mike Allton's curator insight, November 16, 2015 12:31 PM

Whether you're looking at the competition for your business, or a single blog post, this is a great place to start.

Check out this free tool.

Rescooped by Os Ishmael from Modern Marketer
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24 Statistics That Show Social Media is the Future of Customer Service

24 Statistics That Show Social Media is the Future of Customer Service | Digital Brand Marketing | Scoop.it

Via The Fish Firm
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