Digital Brand Marketing
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Rescooped by Os Ishmael from Online Marketing Resources
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Advanced New Tail Keyword Research

Advanced New Tail Keyword Research | Digital Brand Marketing | Scoop.it
TL;DR - Show people a photo of your product and ask them what they would type into a search engine if they were looking for it.
Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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5 Surefire Consumer Psychology Tricks To Increase Conversions

5 Surefire Consumer Psychology Tricks To Increase Conversions | Digital Brand Marketing | Scoop.it
Small things make big differences when it comes to conversions. It is incredibly important to understand how your customers think and react. Smart marketer

Via malek
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malek's curator insight, July 7, 2016 6:38 AM

use  consumer psychology hacks to increase sales.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Your Hidden Stories: Ways To Increase Your Brand Value

Your Hidden Stories: Ways To Increase Your Brand Value | Digital Brand Marketing | Scoop.it
Leading organizations are embracing history as a means of defining (or in some cases, redefining) their brand.

Via Karen Dietz
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Karen Dietz's curator insight, July 7, 2016 12:49 PM

This is a great article because it goes in depth into why Origin stories matter in business. The author, Kevin Kruse, discusses the power of collective consciousness, reputational claims, and other points to illustrate for us how to think about and work with your Origin story. 

 

Bruce Weindruch has even written an entire book on the topic of Origin stories, which Kruse is reporting on. This post is perfect for any size or type of business -- new or old.

 

PS -- I have no connection to the book mentioned here.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Content Creation, Curation, Management
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9 Secrets To Improving Social Media Content Engagement and Performance

9 Secrets To Improving Social Media Content Engagement and Performance | Digital Brand Marketing | Scoop.it
Nearly all large corporations and small businesses are on social media. Even your kids’ lemonade stand probably has a Facebook page. There’s single explanation for this trend: everyone is on soci…
Via massimo facchinetti
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Autoresponders 101 – What You Need To Know

Autoresponders 101 – What You Need To Know | Digital Brand Marketing | Scoop.it
Say the words “marketing automation” to the average consumer, and what comes to mind (if they know the term at all) are the dreaded robocalls that disrupt family dinners every night or the shotgu…
Via massimo facchinetti
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