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75 Resources for Writing Incredible Copy that Converts | KISSmetrics

75 Resources for Writing Incredible Copy that Converts | KISSmetrics | Digital Brand Marketing | Scoop.it

Excerpt from the article by KISSmetrics:
"Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.

Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers.

This resource guide provides links that will give you a strong foundation for writing great web copy.
Here are the main sections of the article:

E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting;Must-Read Books on Direct Response Marketing and Copywriting;Copywriting Courses;The Best Websites and Blogs about Copywriting;How to Write Amazing Headlines;How to Write Phenomenal CTAs (Call to Actions);SEO Copywriting – How-To’s, Tips, and Best Practices;How to Write E-commerce Copy that Sells;Conversion Copywriting and Landing Pages;


These 75 resources should be enough to get you started on your way to becoming a web copy samurai..."

Each section is analyzed with detailed resources and and external links. Read full original article:
http://blog.kissmetrics.com/75-copywriting-resources/

 


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Marc Kneepkens's curator insight, February 23, 8:45 AM

Great resource, take advantage of it.

Here are a few more: this information is from SBI/Sitesell, an organization teaching people how to set up their own websites and do it right! They work with the principle of CTPM, which means Content, Traffic, Pre-Sell, Monetize. Tens of thousands of regular people, meaning no IT experts, have set up their sites and chosen their niche. There are many success stories. I for one started a little over a year ago and I have a site now with more than 400 visitors daily! I had no clue how any of this worked before.

Now here is the link to some free e-books that SBI gives away as an introduction. At the same link you see also some ways to try out some of the SBI tools. The links are in part 2, so scroll down a bit and you’ll see a grid with free ebooks. Those have everything you need to learn about copywriting and also marketing online. Incredible resource.
http://freetrial.sitesell.com/welcome23.html

Let me know if this works for you!


PS: I added this as a comment to the article.

Jose Gonzalez's curator insight, February 24, 8:00 PM

Amazing !!!!!!!!!!!!!!!

Thanks

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"Land of Opportunity" - StoryCode Forum February 2014

"Luisa Dantas & Ada McMahon present "Land of Opportunity"

 

"LandofOpportunity is an experimental web platform that explores post-crisis community (re)building in America. The innovative platform merges compelling multimedia storytelling with curated data, research, and calls to action in one collaborative interactive space. Currently in Beta, LandofOpportunity features an interactive video player that allow users to explore and compare layered narratives about the people and processes that are shaping our increasingly vulnerable landscapes. Partners in different communities can create, curate and share their own multi-layered stories, laying a foundation for communication and knowledge-sharing across places, issues, and sectors."

 

http://landofopportunityinteractive.com/#/home

 


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mirmilla's curator insight, February 21, 10:07 AM

Interesting "behind the scenes"

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6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing

6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing | Digital Brand Marketing | Scoop.it
Content is certainly important, but we have to remember all the other tools we have for improving our rankings. In today's Whiteboard Friday, Rand covers six great methods that don't even involve content marketing.

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Rescooped by Os Ishmael from Social Media Content Curation
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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | Digital Brand Marketing | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:


1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.


2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."

Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/


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Randi Thompson's curator insight, February 18, 4:16 PM

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

Therese Torris's curator insight, February 19, 1:29 AM

There are 100s of very similar lists of basic advice. I scoop one every now and then because, at the end of the day, it's the basic priorities that cost us most when we  fail to meet them. Thus, this is good advice for beginners as well as other content curators

eProAgi Anderson's curator insight, April 28, 5:50 AM

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

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How to Use Google Webmaster Tools To Double Your Traffic

How to Use Google Webmaster Tools To Double Your Traffic | Digital Brand Marketing | Scoop.it

Check out this easy to follow guide on how to use GWT to increase your web traffic. Strategy: Point links at keywords for which you are "almost ranking."


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The rise of Smart Content Marketing

The rise of Smart Content Marketing | Digital Brand Marketing | Scoop.it
Increasingly marketers must rely on technology to keep on top of the business. These are the trends that signal the era of Smart Content Marketing

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8 Lies About Content Marketing You Probably Believe

8 Lies About Content Marketing You Probably Believe | Digital Brand Marketing | Scoop.it
The world of content marketing is full of more horse hooey than an Alberta barn. Like other great lies, many of these half-truths and misleading ideas sound pleasant to the ears and come packaged as good advice from influential people. How many of these popular lies have you fallen victim to? 1. “Your best work […]

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malek's curator insight, February 17, 6:46 AM

a highly thought provoking article. How about expanding your reach? being known as one of the "best pickers", and a lot more.

Rescooped by Os Ishmael from How to find and tell your story
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Common Fairytale Narratives | Visual.ly

Common Fairytale Narratives | Visual.ly | Digital Brand Marketing | Scoop.it
Boy meets girl, girl goes into forest, finds house, escapes, finds boy again, happy ever after.

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Kim Zinke (aka Gimli Goose)'s curator insight, February 15, 9:33 PM

When it ain't broke, don't fix it.

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Stop Thinking About What To Write About, Start Doing It: The Story of Dave Gorman

Stop Thinking About What To Write About, Start Doing It: The Story of Dave Gorman | Digital Brand Marketing | Scoop.it

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Robin Good's curator insight, February 16, 11:08 AM



Translate this idea to your specific reality, niche or industry and you have a great approach that integrates storytelling in its DNA and a fantastic way to always have interesting and attention-grabbing content for your readers.


The story of Dave Gorman, a British stand-up comedian, goes like this:


"...instead of trying to think of interesting things to write about for his act, he would do interesting things – and then write about those.


It turns out that people are far more interested in the weird or exciting things you’ve done that in the weird or exciting things you’ve just thought about."


A simple idea like this can truly transform the way you approach writing and the creation of content to build your own reputation and credibility online.


"In other words, doing interesting stuff makes you an interesting person to follow."


Thanks to Ian Brodie for this article of 2012, but as valuable to read now as it was then. 



Inspiring. 8/10



Full article: http://www.ianbrodie.com/marketing/interesting-content/ 


Reading time: 4':35" 





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Who is the user? User experience design in i-docs - Interactive Factual

Who is the user? User experience design in i-docs - Interactive Factual | Digital Brand Marketing | Scoop.it
How do we identify the user - and design for him/er - in interactive stories? Jamie Balliu (UX & UI designer) and Miranga Milligan (Executive director, Knight Lab) tell us how they do it...

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mirmilla's curator insight, February 15, 3:52 AM

Another great highlight of some key points process of crafting a story through the Design Thinking methodology.

 

(see also the very useful sources linked)

Barbara Ganley's curator insight, February 15, 5:21 AM

Useful for design thinking and story.  Resources too.

 

Rescooped by Os Ishmael from How to find and tell your story
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3 Ways To Tell Better Stories And Make People Care | Fast Co.

3 Ways To Tell Better Stories And Make People Care | Fast Co. | Digital Brand Marketing | Scoop.it

"Good stories move your customer, create loyal followers, and hook your audience to pledge their allegiance to your brand.

 

Good storytelling leads to great writing. And good stories, and the people behind them, sell. Stories move your customer, create loyal followers, and hook your audience to pledge their allegiance to your brand."

 

Read the full article to find out more about these three tips, and an activity to fulfill each, to get your stories headed in the right direction and be something people will actually want to read:

Create a story with streamlined relatabilityUse your voiceKnow your audience
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Mervi Rauhala's curator insight, February 23, 10:40 AM

Good tips especially for writing

Rescooped by Os Ishmael from Digital Content Marketing
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The New iPhone Feature That Could Change Your Mobile Content Strategy

The New iPhone Feature That Could Change Your Mobile Content Strategy | Digital Brand Marketing | Scoop.it
Imagine being able to reach out to your target audience with useful product information or a discount right when and where they're making a purchase decision. Content marketers will soon have the a...

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Rescooped by Os Ishmael from Marketing Strategy and Business
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75 Content Starters for Any Industry

75 Content Starters for Any Industry | Digital Brand Marketing | Scoop.it

Excerpt from the article by Moz Blog:
"Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand.

Thinking of content topics doesn't have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea.

Here are the main sections of the article:

Individual achievement;Tools;Lists;Internal resources;Industry;How-to;Company culture;Educational series;Events;Research;Theories;Higher-level overviews;Promotional;Seasonal;Out of the box.


Whether or not you decide to use these exact ideas, I hope I've given you some directions to explore. Think hard, collaborate with smart team members, and make these your own.

No matter which post topics you choose, remember to infuse these ideas with personality, data, and insights that only you and your brand can offer. Publishing content that provides value no one else can is what truly leads to the traffic, social shares, and links you crave..."

Each section is analyzed with detailed starting points, shining examples and external links. Read full article:
http://moz.com/blog/75-content-starters-for-any-industry


Via Giuseppe Mauriello
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Sreela Banerjee's curator insight, February 13, 9:53 AM

This is great for anyone starting out - and in the life skills arena, this has to be a contributor, because in today's world of work, content marketing is a major skill.... leading to website traffic and sales.  Should we be setting this as an example to work at, to our young apprentices ? 

Maribel Young's curator insight, February 13, 12:52 PM

Wow... a pretty complete list of ideas to help you get over any writers block!  Thanks for sharing.

malek's curator insight, February 16, 5:54 AM

Rich source of info. Keep handy

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Why Thanking Someone For A Retweet Might Actually Be A Good Idea After All

Why Thanking Someone For A Retweet Might Actually Be A Good Idea After All | Digital Brand Marketing | Scoop.it

"Do you say “thank you” when you get a retweet?

It’s typically frowned upon by Twitter etiquette hawks, whose reasons for despising vary from “it clutters up your profile,” to “it’s just plain unproductive.”

But it’s time to reassess this stance, and – quite possibly – incorporate thank yous back in to your Twitter repertoire. Here’s why.

 


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malek's curator insight, February 22, 12:23 PM

Thank you is a feeling, not just words. It's how to express it?

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How will the craft of storytelling change in the future?

How will the craft of storytelling change in the future? | Digital Brand Marketing | Scoop.it

"The question was posted on Quora, inviting a wealth of answers. Here's mine (invited to vote up if you think it's worth being more visible): The simple answer is - it won't, since it has no reason to. The only change required is having more outstanding storytellers than there are right now."


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Karen Dietz's curator insight, February 21, 3:42 PM

Great point Gregg and thanks for sharing this fascinating discussion on Quora.


Readers, I agree with Gregg. The craft of storytelling really won't change significantly as time goes on. What's needed are folks willing to take the time to master the craft.

Lauren Scime's curator insight, February 22, 5:35 PM

It's not the storytelling craft that changes, it's the technology we build it on and the media we tell stories across that changes as our world and our toolsets change.

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The conflicts in video storytelling | LEWIS PR

The conflicts in video storytelling | LEWIS PR | Digital Brand Marketing | Scoop.it
Conflict is important in all kinds of storytelling where you really want to engage the viewer, be it a presentation, a campaign or in this case a video.

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How to Find Your Company's Voice | Forbes

How to Find Your Company's Voice | Forbes | Digital Brand Marketing | Scoop.it

"Are you taking the steps to find your voice as a business, and reflect that out to the market, or are you letting your competitors, the media, customers, and others shape your message?"

 

Read the full article to find out more about dealing with the the struggles that many companies face in articulating their own stories and finding their voice in the market.:

Voice vs brandKnowing who you're speaking toWhat you're sayingHow you're saying itVoice is what you say and how you say itMaking your values and vision explicit


And also discover details on these four practical ways to find your company's voice:

Define your voice valuesTag-line try onsA/B test itWrite your real CEO letter
Via Kim Zinke (aka Gimli Goose)
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Emily Bujakowski's comment, February 20, 5:56 PM
Builing a brand is the first step to creating a successful business. The next step is making a voice to your brand. When creating the voice, knowing who your target market is. You must understand your product to explain it to potential buyers. To grab peoples' attention, the key is to make a social network creative.
Karen Dietz's curator insight, February 21, 3:38 PM

Figuring out your company's voice -- no matter what it's size -- is challenging. This Forbes article is a good review of the components you need to pay attention to when working with its stories for branding and identity purposes.


Many thanks for to fellow curator Kim Zimke for finding and sharing this piece. I've been on the road and it's been hard to keep up this week :)


Karen

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Is 'brand' the new 'digital'? - Design Week

Is 'brand' the new 'digital'? - Design Week | Digital Brand Marketing | Scoop.it
Is 'brand' the new 'digital'?
Design Week
There are many integrated agencies with strong digital offers, so there is no reason why an agency can't pull in the right talent to offer branding as an additional service.

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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Digital Brand Marketing | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


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Jeff Gonzalez's curator insight, February 27, 12:28 PM

I actually really enjoyed this atricle because I use twitter and it was pretty cool to see the bussiness part about it. 

John Thomas's curator insight, March 1, 1:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 5:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

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The A to Z of Content Marketing - Business 2 Community

The A to Z of Content Marketing - Business 2 Community | Digital Brand Marketing | Scoop.it
The A to Z of Content Marketing
Business 2 Community
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.

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How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use

How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use | Digital Brand Marketing | Scoop.it

"A good story can make or break a presentation, article, or conversation. But why is that?" 


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Robin Good's curator insight, February 16, 10:31 AM



Here is why storytelling is so effective and uniquely powerful.  


Bufferapp co-founder Leo Widrich has written, back in 2012, a very interesting and informative article on the topic. Here a few passages from it: 


"When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too.

The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:


"When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. 


By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains."


A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation."



Truthful. Inspiring. Very useful. 8/10


Full article: http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains 


Reading time: 7':30" 






Janice Mobsby's curator insight, February 17, 2:29 PM

I love "Story Telling"... Most of the time my articles are written in story line..It's fun to write & fun to read...Always make sure there is a point to your story..That's the idea..

 

Thanks for sharing..:)

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Create More Effective Content Marketing with the Active Reading Technique

Create More Effective Content Marketing with the Active Reading Technique | Digital Brand Marketing | Scoop.it
Top-tier content marketers consistently win the war for engagement by using an "active reading" approach to creatively engage and interact with text. The practice helps content creators learn more ...

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10 Free Twitter Tools You Might Not Know about but Should Probably Be Using

10 Free Twitter Tools You Might Not Know about but Should Probably Be Using | Digital Brand Marketing | Scoop.it
There are tons of apps and online tools available that can turn you into a Twitter rockstar. But with so many choices, it can be tough to know which tool is the best one to use to meet your particular needs. I've been there and done that myself. I've poked around, searching for different metrics…

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dan's curator insight, February 16, 9:55 AM

#twitter

Kim Pearlstein's curator insight, February 17, 12:05 PM

For all you Twitter users, check this out...

Sharla Shults's curator insight, February 22, 5:55 PM

Check it out...you never know what might be just the right outlet for you!

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INFOGRAPHIC: The risk of posting in social networks

INFOGRAPHIC: The risk of posting in social networks | Digital Brand Marketing | Scoop.it
INFOGRAPHIC: The risk of posting in social networks. You have the right to remain private. Anything you post can and will be used against you.

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Gloria Ross Musgrove's curator insight, March 2, 1:28 PM

Investigating and bringing into laws different Cyber crimes.

Kaitlyn Kaminski's curator insight, March 13, 2:13 PM

Something that students should know.

Dawn Matheson's curator insight, April 30, 7:16 AM

Fascinating and frightening all at the same time ... especially when you think about it in the context of kids, who are less likely to be descreet about their real name, location, and plans.

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Why Podcasting Is a Trend Marketers Need to Follow |

Why Podcasting Is a Trend Marketers Need to Follow | | Digital Brand Marketing | Scoop.it

Social Media Marketing Podcast 80, in this episode Michael Wolf shares the research he carried out to help him discover more about podcasting.


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