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Marketing Legend Seth Godin on the Future of Branded Content

Marketing Legend Seth Godin on the Future of Branded Content | Digital Brand Marketing | Scoop.it
We sat down with Seth Godin, the godfather of modern marketing, to get his take on the present and future of content marketing.

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Marco Favero's curator insight, September 14, 2015 3:57 PM

aggiungere la vostra comprensione ...

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Why Marketers Should Embrace the Emotional Side of Data

Why Marketers Should Embrace the Emotional Side of Data | Digital Brand Marketing | Scoop.it
Big data has become much more than a numbers game. In fact, it’s become downright emotional, thanks to the field of analytics. Analytics translates rows of data into insights on human behavior. Take, for instance, a dataset that outlines customer purchase behavior. With analysis, the numbers come to represent the wants, needs, and fears of a person; they take on emotional value. And better understanding those values can help us better reach those customers. You might find that the data reflects

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Oscar Padilla's curator insight, September 14, 2015 4:30 PM

This is such a great article. I think the emotional part of data comes from two different fronts. The first part relates to the nature of this article. Data can shed light into unknowns that you have a desire to learn more about. It can also shed light and empirical proof into subject areas that can often mean a fundamental shift on how you do business or go to market. If you have hard to change pre-conceived notions of your business, this type of data would be highly emotional, regardless on how actionable these insights might be. The other part of emotional data is story telling. All the insights you can gather from your data are useless unless you can tell a good story on what it these insights mean and how it becomes actionable data, and this can be a highly emotional process. 

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5 Roadblocks to Creativity and How to Break Through

5 Roadblocks to Creativity and How to Break Through | Digital Brand Marketing | Scoop.it
How comfortable are you? Do you like snuggling in your comfort zone? I certainly do, and it seems I’ve been superglued to my comfy chair for the past 12 years. I think Monty Python was right in the Comfy Chair … Continued

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, September 13, 2015 12:43 AM


Every business owner has experienced fear, roadblocks, and negative comments. It's hard, it hurts, but in the end, if you can learn lessons from your experiences, you can become a savvier business person.


I love Ian Anderson Gray's honesty here. It's refreshing!

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How to Scale Content Creation

How to Scale Content Creation | Digital Brand Marketing | Scoop.it
One of the joys of scaling content creation is that it enables you to get the most out of the content they you create. Plus it allows you to compliment this with other

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State of B2B Content Marketing: 8 Trends and Tactics Transforming the Industry — The Content Strategist

State of B2B Content Marketing: 8 Trends and Tactics Transforming the Industry — The Content Strategist | Digital Brand Marketing | Scoop.it
Or, what can Jean-Claude Van Damme teach brands about connecting with customers.

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Glen Keane on the Future of Storytelling - Indie Wire (blog)

Glen Keane on the Future of Storytelling - Indie Wire (blog) | Digital Brand Marketing | Scoop.it
This new, original short film featuring animation legend, Glen Keane, went live today to coincide with his upcoming appearance at the Future of Storytellin

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Five Elements of a Strong Story in Leadership Communications | Bill Baker and Co

Five Elements of a Strong Story in Leadership Communications | Bill Baker and Co | Digital Brand Marketing | Scoop.it

"Of all the communications tools available to a leader, perhaps none is more powerful than storytelling.

 

To reap the greatest rewards from storytelling in the workplace and steer clear of the risks, one must think strategically about the stories they tell, making sure they can first identify what they need a story to achieve so they can then find or develop the right story to achieve it. It also involves building great stories to be told. And while every story is different and unique, all great strategic stories are composed of five essential elements."

 

Read the full article to find out more about these 5 essential elements in leadership storytelling:

PremisePlatformPersonPlotPoint
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Kim Zinke (aka Gimli Goose)'s curator insight, September 11, 2015 4:09 PM

Help your leaders build their storytelling skills.  They can be one of the most effective communication channels you have.


"Paying attention to the middle three element outlined above (Platform, Person and Plot) will ensure your story is engaging and captivating and something people will understand and want to listen to until the end. Paying attention to the first (Premise) and fifth (Point) elements will ensure your story is strategic: that it’s relevant to the workplace situation in which you’re telling it and that the audience is rewarded with something meaningful in hearing it."

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Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution

Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution | Digital Brand Marketing | Scoop.it

Twin Design / Shutterstock.com Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of useful new featur


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Are Crazy ROI Metrics Destroying Content Marketing Brand Storytelling?

Are Crazy ROI Metrics Destroying Content Marketing Brand Storytelling? | Digital Brand Marketing | Scoop.it
A high-level marketer recently told me that the success of “House of Cards” resulted from Netflix’s analytics — not the story, acting, or writing. While I wholeheartedly agree that big data can help organizations make smarter decisions, discounting the power of storytelling for branding and obsessing over the numbers can get content marketers into trouble.

This point also came up at the GrowthBeat Summit. Mike Troiano, CMO of Actifio, summed up my perspective nicely: “There’s a difference between data and the truth. It’s our job to make sure we see the truth.”

Stories can create an emotional connection between readers and brands and promote loyalty among your audience. Instead of blindly following the numbers, etch your brand’s story through content marketing using these three tips:

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Buzzfeed to brands: 'native success is about the content not the ad format' - The Drum

Buzzfeed to brands: 'native success is about the content not the ad format' - The Drum | Digital Brand Marketing | Scoop.it
If the publisher can’t scale it’s native ads throughout the UK then its hopes for expansion are pointless. It’s...

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Content Marketing Strategy for the Next Decade – 10 Things to Think About

Content Marketing Strategy for the Next Decade – 10 Things to Think About | Digital Brand Marketing | Scoop.it
Marketing content exists for only one purpose - to get conversions.

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5 Tips To Magazine Your Content Marketing via Curagami

5 Tips To Magazine Your Content Marketing  via Curagami | Digital Brand Marketing | Scoop.it

Future of Content Marketing For Online Merchants
Online merchants are learning hard lessons about content marketing. Mainly that it takes a lot of time, effort and money. What if you could increase your customers engagement, support and loyalty without spending an arm and a leg? Interested?

This Curagami post shares tips on how to think like a magazine editor - at least an online magazine content editor. It shares five tips including:

Find 3 – 5 content groups that interest your visitors.Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).Curate content from trusted sources such as brands, manufacturers and even competitors.Automate at least one of your content groups with feeds.Find and nurture free visual media sources such as Haiku Deck.

 
Read more about evergreen content and why thinking like a magazine editor can help your online store create TRIBE and MONEY on Curagami:

http://www.curagami.com/ecommerce/magazine-ing-content-5-tips/?v=7516fd43adaa  


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How to Protect Your SEO Rankings When Using CloudFlare

How to Protect Your SEO Rankings When Using CloudFlare | Digital Brand Marketing | Scoop.it

This study looks at how to protect your SEO rankings from dropping when moving onto CloudFlare.


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Content Overload: Are We Creating Clutter?

Content Overload: Are We Creating Clutter? | Digital Brand Marketing | Scoop.it
Content strategy is becoming less about making stuff to reach consumers and more about listening to what consumers want and leveraging other brands they like. To understand this shift, it's helpful
to look at the role of content in marketing and communications, as well as the players who want the mandate to manage it.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, September 11, 2015 9:58 PM


Creating less content and providing more of what people want is a discussion I've been having with clients lately. It's a worthy topic, because the competition for eyeballs has never been fiercer. 


Many like myself jumped on the content curation bandwagon a long time ago because of that! 


"A shift is happening. Content strategy is becoming less about making stuff to reach consumers and more about listening to what consumers want and leveraging other brands they like, or pre-existing content, to reach them." - JR Little


A great post! 

cycloidheavy's curator insight, September 12, 2015 1:24 AM
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Connecting a Classroom: Reflections on Using Social Media With My Students

Connecting a Classroom: Reflections on Using Social Media With My Students | Digital Brand Marketing | Scoop.it
One year after implementing social media as a central classroom component, teacher Brianna Crowley and her students reflect on how to improve their efforts.

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Nik Peachey's curator insight, September 12, 2015 1:46 AM

Nice article with some good comments.

Antonio Bautista's curator insight, September 13, 2015 4:40 PM

Será posible?

Thorsten Strauss's curator insight, September 23, 2015 4:21 PM

Best practice: education . Connecting the classroom to social media teaches proper management to students beyond private use in my eyes. A good idea and I apply it as well. 

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Top 10 Facebook Marketing Tips When You Have NO Budget

Top 10 Facebook Marketing Tips When You Have NO Budget | Digital Brand Marketing | Scoop.it

As a small business owner, CHEAP is great, but FREE is always best! This post will walk you through 10 free Facebook marketing tips and how to use them in your business.


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Jeff Domansky's curator insight, September 13, 2015 2:31 AM
Great blog post at Kim Garst Boom Social with 10 valuable Facebook marketing tips.
Jeff Domansky's curator insight, September 13, 2015 2:42 AM

Helpful blog post at Kim Garst Boom Social with 10 valuable Facebook marketing tips.

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A guide to designing a brand's story

A guide to designing a brand's story | Digital Brand Marketing | Scoop.it
A guide to emotionally connecting to your customers by using a powerful tool called brand storytelling.

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Jim Signorelli,Story-Lab's curator insight, September 11, 2015 10:06 AM

Jim Signorelli's insight:

This is a blog article from Visme, a very new and slick presentation tool. The article itself is a great example of content marketing, as it demonstrates without prescribing the Visme product.  Besides convincing me to look further into the product (and I am  impressed), it provides an interesting, albeit controversial take on how to go about designing a brand story.  


This article is worth reading as many of the points are interesting and provocative.   You may not agree with statements  like "share your failures," and "don't be afraid to tell consumers you're having a slow year."  Frankly, I don't think one needs to open their kimono to achieve authenticity.  However, I do believe that authenticity is key.  


If you're not familiar with "THE POWER OF WORDS" video, it's really worth seeing. That, and there are some  points worth pondering. I'd love to have your take on this article? I think there's something very important missing when it comes to brand storytelling or StoryBranding.  Can you tell what that is? (here's a hint:  it's why the article was provided by Visme). 



This review was written by Jim Signorelli for  curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Create Engaging Stories/Content Using the 'Rule of 3'

How to Create Engaging Stories/Content Using the 'Rule of 3' | Digital Brand Marketing | Scoop.it
The Rule of Three helps you create a memorable experience for your audience. Learn how to use it to become a more engaging writer and content marketer.

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Karen Dietz's curator insight, September 11, 2015 12:16 PM

We are always looking for shortcuts when creating content and sharing stories. Well, here is a tried-and-true nifty way to tell a compelling story and simplify our content creation.


This article by Brian Clark at Copyblogger focuses on using the rule of 3. As he goes through the examples, they will be familiar to you and you'll say "Of course!"


In the busyness of everyday life however, it's easy to forget simple steps to take. So this is a great reminder, and it will help you shorten your story crafting and content making tasks.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jim Signorelli,Story-Lab's curator insight, September 16, 2015 10:25 AM

Well done article about the "rule of three "phenomena. Proves with examples how this rule works to  "pattern" information.  Brevity, memorability, and rhythm (my addition)  contribute to the rule of three's effectiveness in storytelling, as well as in any form of communication.  


Imagine how less interesting the story would be if it merely contrasted Two Little Pigs.  Or how complex  the joke would be if it started out with "five guys walk into a bar."   There's just a certain magic with three. 


This review was written by Jim Signorelli for his curated content in 

Storytelling for Leaders  http://www.scoop.it/t/storytelling-for-leaders

Dominique Taste's curator insight, September 17, 2015 11:08 AM

Petit rappel méthodologique pour structurer son #storytelling avec les règles des 3 et clin d'œil amusant avec une vidéo pour enfant sur le chiffre 3.

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The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google's Rankings

The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google's Rankings | Digital Brand Marketing | Scoop.it

Through experiments and research, we've learned quite a bit about how Google values things like queries, CTR, and long vs. short clicks. In today's Whiteboard Friday, Rand shows you specifics, and explains what they mean to you.


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Moz’s Ranking Factors for 2015: Do’s and Don’ts

Moz’s Ranking Factors for 2015: Do’s and Don’ts | Digital Brand Marketing | Scoop.it

Moz just released their post on what are the best ranking factors in 2015. We break down the do's and don'ts of each one in a humorous and informative way.


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4 Reasons Organic Search Is Better

4 Reasons Organic Search Is Better | Digital Brand Marketing | Scoop.it
Getting traffic from paid advertising and social sites is wonderful -- but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger.

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The Latest: Storymakers -- Ways Brands are Battling Storytelling

Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coc…

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Karen Dietz's curator insight, September 10, 2015 7:04 PM

Oh boy -- I like part of this SlideShare, and don't like other parts of it. Basically this is about how storytelling is maturing in the branding field.


Here's what I like: brands are finally getting beyond the "telling" part of working with stories, realizing there's gold in listening to/capturing/promoting the stories customers are sharing back with you.


There's also a nice definition of Storymaking. which is facilitating and tapping into the stories people are creating and sharing with each other. I guess they are "making" stories together.


Next the author, Dan Berkowitz, shares a chart of Storytelling versus Storymaking that seems OK -- these dynamics of storytelling have long been recognized. I quibble with juxtaposing Storytelling as "Approved" to Storymaking as "Authentic", however.


He then lists the action steps to get to storymaking, which seem reasonable for branding and advertising folks to take. Ads and social media examples are included. But outside of this field, all of these steps might not apply or work.


I kind of laugh though -- because we are still dealing with polarities of decentralized, unpredictable, fan-inspired storytelling and the desire for corp. control bleeding through here. There's a big difference between being deliberate and being in control, however.


Here's what I don't like -- the title of this SlideShare. The revenge of the storymakers?? Really??!!  Or "backtracking on storytelling"? How absurd. But LOL -- it got our attention :)


Bottom line: I'm happy to see advertising and branding folks finally waking up to the power of story dynamics. Some refinements need to be made, though.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How Do You Tell a Story in Virtual Reality?

How Do You Tell a Story in Virtual Reality? | Digital Brand Marketing | Scoop.it

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The Digital Rocking Chair's curator insight, September 7, 2015 5:58 AM


Eric Johnson:  "For filmmakers moving into the new medium, the question is what to keep -- and what to throw away."