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Nielsen global share community report may 2014

Nielsen global share community report may 2014 | Digital Brand Marketing | Scoop.it

Welcome to the share economy, also known as collaborative consumption and peer-to-peer rental arrangements, where people around the world leverage unused capacity of things they already own or services they can provide by leveraging them for a profit. A down economy, coupled with the ease-of-use and reliability of the Internet, has given rise to a network of part-time entrepreneurs turning personal assets into income....


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Sofiane Doyon-D'Amour's curator insight, December 1, 2014 11:53 PM

#new #media #new #economy #sharing #profit 

Chuck Taylor's curator insight, December 2, 2014 10:31 AM

Interesting concept

BackOffice Thinking's curator insight, December 2, 2014 10:42 AM

Interesting study.  Nielsen finds that people are willing to share/rent their underutilized physical assets for a profit.  I wonder if nonprofits can take advantage of this trend?

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5 Trends That Will Change How You Use Social Media in 2015

5 Trends That Will Change How You Use Social Media in 2015 | Digital Brand Marketing | Scoop.it
Here’s a look into the crystal ball at five ways social media will (likely) evolve in 2015.

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Joëlle de Luzy - Walraevens's curator insight, December 1, 2014 3:32 PM

2015, c'est demain! Les 5 grandes tendances pour l'année à venir

suresh mari's comment, December 2, 2014 12:21 AM
really great info
Adlava's curator insight, December 3, 2014 1:14 PM

Will shopping on social media networks become a big trend in 2015? See what you can expect in the coming year!

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Social Listening Tools to Strengthen Your Content Marketing

Social Listening Tools to Strengthen Your Content Marketing | Digital Brand Marketing | Scoop.it

When you brainstorm your content for 2015, ask: Is this the kind of content that would make my audience tick? Don’t know the answer? It’s time to use your ears, and start social listening. Discover some tools to get you started today.


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13 steps to writing effective content - The Next Web

13 steps to writing effective content - The Next Web | Digital Brand Marketing | Scoop.it
Effective content is writing that engages, entertains, and achieves your business goals, such as closing sales, getting mailing list signups, etc.

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25 Customer Loyalty and Engagement Stats Marketers Need to Know | Loyalty360.org

25 Customer Loyalty and Engagement Stats Marketers Need to Know | Loyalty360.org | Digital Brand Marketing | Scoop.it

All marketers are forever searching for that magical customer engagement recipe that will instantly transform their respective companies into massive retail entities. While this might not solve all of those problems for marketers, CrowdTwist recently published an illuminating e-book titled, 25 Loyalty and Engagement Stats You Need to Know, which outlines a plethora of key statistics and takeaway recommendations that can help boost revenue, spark customer engagement, and create customer loyalty.


Here’s a sneek peek at the e-book and those very important 25 Loyalty and Engagement stats....


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Jeff Domansky's curator insight, November 30, 2014 11:04 AM

CrowdTwist's e-book titled, 25 Loyalty and Engagement Stats You Need to Know shares key statistics and takeaway recommendations that can help boost revenue, spark customer engagement, and create customer loyalty....

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How hackers are stealing this Cyber Monday (Infographic) | CyberSecurity | Phishing

How hackers are stealing this Cyber Monday (Infographic) | CyberSecurity | Phishing | Digital Brand Marketing | Scoop.it

“Cyber Monday is a feeding frenzy for hackers looking to exploit businesses and consumers. Here's how to safeguard your sensitive information.”


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Gust MEES's curator insight, November 26, 2014 7:06 PM

Cyber Monday is a feeding frenzy for hackers looking to exploit businesses and consumers. Here's how to safeguard your sensitive information.


Tsang Xiang's curator insight, November 26, 2014 11:24 PM

You're invited to the BIBLE EXPO online! here at http://truthcaster.com  ‪#‎cumberland‬ ‪#‎rhodeisland‬ ‪#‎newengland‬ ‪#‎baseball‬ ‪#‎winning‬ ‪#‎losing‬ ‪#‎sportsmanship‬ ‪#‎NewEngland‬. ‪#‎Boston‬ ‪#‎MA‬  ‪#‎Massachusetts‬ #Westport #‎memories‬ ‪#‎farmhouse‬ ‪#‎family‬ ‪#‎albany‬ ‪#‎upstate‬ ‪#‎ny‬ ‪#‎newengland‬ ‪#‎fieldsandpastures‬ ‪#‎autumn‬ ‪#‎landscape‬

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Welcome to the era of engagement marketing | VentureBeat

Welcome to the era of engagement marketing | VentureBeat | Digital Brand Marketing | Scoop.it

Marketing has shifted. It’s shifted from talking at people, or focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.

 

The seven principles of engagement marketingThe term engagement is a popular one today. It’s used in a lot of different contexts — in marketing, support, customer success, gamification, and others. To define engagement in a marketing context, we’ve talked to hundreds of marketers, including our own prospects, customers, and experts in our industry. The result? Seven key principles that define engagement marketing....


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Jeff Domansky's curator insight, November 29, 2014 10:22 AM

Essential reading for marketers and a blueprint for effective engagement marketing.

Marco Favero's curator insight, November 30, 2014 6:35 AM

aggiungi la tua intuizione ...

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Scientists Warn About Bias In The Facebook And Twitter Data Used In Millions Of Studies

Scientists Warn About Bias In The Facebook And Twitter Data Used In Millions Of Studies | Digital Brand Marketing | Scoop.it
Social media like Facebook and Twitter are far too biased to be used blindly by social science researchers, two computer scientists have warned.
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5 Ways Your Site Might Fail Google's Mobile-Friendly Test

5 Ways Your Site Might Fail Google's Mobile-Friendly Test | Digital Brand Marketing | Scoop.it

On Tuesday, Google announced a new label in search results that states whether or not a site is "mobile-friendly." Now when you're on your phone,


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IDFA DocLab: focus on digital reality

IDFA DocLab: focus on digital reality | Digital Brand Marketing | Scoop.it
A new technology is obviously entering the world of storytelling, and with it comes the question of what documentarians might want to do with it… what can be gained by feeling “inside” the shot as opposed to behind the camera? Is immersion opening new doors to storytelling or are we back into the old photo versus painting and film versus photo debate?

Sandra Gaudenzi - i-Dpcs


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4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask | Digital Brand Marketing | Scoop.it

There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers.

 

In other words, CEOs oftentimes aren’t on the same page with the people who spread the word about their company. Sound effective? Not by a long shot.

 

While not every CEO needs to be a marketing expert, it’s imperative that CEOs have a clear understanding of marketing’s role within their business and how to measure its effectiveness. I recently polled my network of CEOs to find out their top marketing questions....


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Jeff Domansky's curator insight, November 27, 2014 10:32 AM

Big challenge! Why don't CEOs always understand what marketers are doing? Probably because they can never be sure whether or not marketing activities relate directly to their bottom line.

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Content Curation Is Not Content Marketing

Content Curation Is Not Content Marketing | Digital Brand Marketing | Scoop.it
Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints. But, just

Via Vladimir Kukharenko, massimo facchinetti
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15 creative parents who raised the bar in 2014

15 creative parents who raised the bar in 2014 | Digital Brand Marketing | Scoop.it
Some parents go above and beyond posting cute pictures of their kids on Facebook.

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Ecommerce Trends 2015 via @Curagami & Haiku Deck

Ecommerce Trends 2015 via @Curagami & Haiku Deck | Digital Brand Marketing | Scoop.it

After Curagami's annual Black Friday online retail study ecommerce 2015 trends such as free returns and ship to store are clear. This Haiku Deck explores trending online retailing tactics, strategy and pressures merchantsface in 2015.


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Twitter and Facebook Boost Their E-commerce Offerings

Twitter and Facebook Boost Their E-commerce Offerings | Digital Brand Marketing | Scoop.it
This week’s roundup covers some of the latest major happenings for Facebook and Twitter since mid-November, including developments in the e-commerce area.

Via Cendrine Marrouat - SocialMediaSlant.com
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General Tips For Understanding Your Website Traffic Data - Business 2 Community

General Tips For Understanding Your Website Traffic Data - Business 2 Community | Digital Brand Marketing | Scoop.it
Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

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Marco Favero's curator insight, November 30, 2014 5:53 AM

aggiungi la tua intuizione ...

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Itamar Simonson: Why Do Consumers Ignore Personalized Offers?

Itamar Simonson: Why Do Consumers Ignore Personalized Offers? | Digital Brand Marketing | Scoop.it

Consumers love a deal, and even more so if it’s customized just for them, right? Not so fast, says Itamar Simonson, a marketing professor at Stanford Graduate School of Business. Simonson has found that rather than being enticed by them, consumers are skeptical of those personalized offers that flood their inboxes.

 

His research, “Beating the Market: The Allure of Unintended Value,” was published in December 2013 in theJournal of Marketing Research.

 

Marketers have long assumed that touting a promotion as “customized,” “based on your past purchases” or “especially for you” will persuade customers that the product will fit better, fulfill more needs or otherwise prove more satisfying than others. But “telling consumers that an offer is tailored for them can backfire” and lower the chance that they’ll bite, writes Simonson, who co-authored the study with Aner Sela of the University of Florida and Ran Kivetz of Columbia Business School....


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Jeff Domansky's curator insight, November 30, 2014 10:42 AM

Very surprising study and worth noting for marketers. New research says customized deals often backfire.

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Facebook Marketing is Changing—Here’s What Small Businesses Can Do

Facebook Marketing is Changing—Here’s What Small Businesses Can Do | Digital Brand Marketing | Scoop.it

In 2015, Facebook is changing the way the News Feed works for its users. These changes will specifically affect brands and the way they conduct Facebook marketing campaigns through their Facebook Pages. These changes can affect your company’s social media marketing plan, so to help your business adjust, we have outlined some common questions and their solutions. It’s time to prepare for the Facebook changes in 2015 and develop a Facebook marketing plan to expand your reach....


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Juliette Alice Duval's curator insight, December 1, 2014 10:31 AM

Cet article consacré aux outils Facebook pour les PME, illustre bien le cadre :"Proposition de valeur" de la matrice 

La proposition de valeur représente les combinaisons de produits-services qui créent de la valeur pour chaque segment de clientèle (Nouveauté, performance, personnalisation, design, statut, prix, réduction des coûts). 



Audrey-Anne Coulombe's curator insight, December 2, 2014 1:46 PM

Facebook changera d'ici à 2015 ! Les utilisateurs se plaignaient de recevoir trop de contenu promotionnel et pas assez de contenu qui les intéressait vraiment ! Les entreprises devront réajuster leurs stratégies de communications en ce qui a trait à Facebook.

Kenneth OE Sundin's curator insight, December 3, 2014 3:34 AM

Using Facebook to meet new customers? Here is a tip on how to stay in the market.

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50 Split Testing Ideas (You Can Run Today!)

50 Split Testing Ideas (You Can Run Today!) | Digital Brand Marketing | Scoop.it

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Marco Favero's curator insight, November 29, 2014 8:39 AM

aggiungi la tua intuizione ...

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The Four SEO and Marketing Pillars of Online Business

The Four SEO and Marketing Pillars of Online Business | Digital Brand Marketing | Scoop.it

There are four basic elements to optimizing your online business for sales, success and conversion.

- Engaging Content that converts visitors in to loyal fans

- A technically efficient and fast website

- Outreach or Social Media that makes contact with potential customers or clients

- Building Links and Networks across your industry...


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Marco Favero's curator insight, November 30, 2014 5:54 AM

aggiungi la tua intuizione ...

Experienceexchange's curator insight, November 30, 2014 8:54 AM

If you have a Online Business or thinking of starting one, read this article! (Isabelle)

Chuck Taylor's curator insight, December 1, 2014 9:33 AM

Some good basic reminders

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SEO 101: The Importance of Adding Structured Snippets - Search Engine Journal

SEO 101: The Importance of Adding Structured Snippets - Search Engine Journal | Digital Brand Marketing | Scoop.it
A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results to provide additional information.
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Top 10 Online Tools for Content Creation and Writing

Nowadays visitors are more ‘visuals’, so visual content is the king. You need to be more creative and visual to engage the auditory.
There are many great online and offline tools that can help you with this issue. | PaperRater, Essaymama essay writing service, MonoSnap, Piktochart, Befunky, Quabel, Cherrytree, Canva, Dafont, and Website at bubbls.us

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Therese Torris's curator insight, November 28, 2014 3:45 AM

Notice the way Listly is designed to have the entire list extracted as an image by Scoop.it

Marco Favero's curator insight, November 29, 2014 8:43 AM

aggiungi la tua intuizione ...

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Tumblr and Pinterest now fastest-growing social platforms

Tumblr and Pinterest now fastest-growing social platforms | Digital Brand Marketing | Scoop.it

Earlier this year, Instagram was leading the pack as the fastest-growing social platform. Now, it's Tumblr and Pinterest, which have edged out the picture-sharing app for greatest increase in active users.

 

Tumblr's active users grew by 120% in the last six months, according to new stats released by the Global Web Index first spotted by  TechCrunch on Tuesday. Meanwhile, Facebook's active users grew by just 2%.


Pinterest comes in behind Tumblr with a 111% growth in active users, who are users that say they've actually used the site with some regularity. Earlier this year when GWI released numbers, Instagram was on top but has dropped to third place. Of the top eight, in fact, Facebook is in last place, behind LinkedIn, Twitter, YouTube and Google+....


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Amanda Nadon-Langlois's curator insight, November 27, 2014 12:21 PM

I find it surprising that Facebook and Instagram are not at the top of growing platforms. However, these platforms can easily be measured so I trust their results.

Amanda Kaye Wall's curator insight, November 28, 2014 1:15 PM

We are all very familiar with Facebook and Twitter, however, two unexpected social media platform are on the rise. Tumblr and Instagram are now the fastest growing social media platforms, why? because the use visuals and audio to engage their audiences.

 

This article shows which social media platforms that company's should be keeping an eye on and possibly consider when releasing their content on social media. Company's should be updating their social media techniques which in return help them with their brand story telling. 

Gerard Downey's curator insight, November 29, 2014 3:53 PM

#local #seo #small #biz #marketing #advertising #branding #startup #business #fav #CRO #refollow #retweet #google+ www.dgdmarketing.com/blog/

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How Identity Influences Online Content Sharing

How Identity Influences Online Content Sharing | Digital Brand Marketing | Scoop.it

One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.Overall, identity ranked as the third-most important reason for sharing content, after wanting to entertain (44% of respondents) and wanting to educate (25%)....


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Kate Woodward's curator insight, December 27, 2014 12:37 AM

Relational identity, personal identity and social identity are the top three reasons why content is shared on social media. This contributes to the success of social media campaigns, as people want to be perceived as generous and charitable people; to build their social media persona.

Kate Isabelle Fincher's curator insight, December 28, 2014 1:06 AM

7# great insight into online content sharing relating to our online identites

Erica Laing's curator insight, December 29, 2014 12:42 AM

An interesting article about why users share certain content online. This will be a great source for my digital media project.

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Content Curation: 7 Reasons Why You Must via @HaikuDeck

Content Curation: 7 Reasons Why You Must via @HaikuDeck | Digital Brand Marketing | Scoop.it

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

This Haiku Deck is the fastest to 2,000 views we've ever created. Discover the 7 reasons you MUST curate content:
http://shar.es/1XxuSs


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