Digital Brand Marketing
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Twilio study: most consumers now want to use messaging to interact with businesses

Twilio study: most consumers now want to use messaging to interact with businesses | Digital Brand Marketing | Scoop.it
Twilio, the developer-centric communications platform that successfully IPOed earlier this year, published a new study today about how consumers want to use..

Via Brian Yanish - MarketingHits.com, massimo facchinetti
Os Ishmael's insight:
I agree but more at bottom of funnel for inbound marketing. Ppl still want to be treated like ppl.
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Crucial Ingredients of a Sustainable Paid-Media Strategy

5 Crucial Ingredients of a Sustainable Paid-Media Strategy | Digital Brand Marketing | Scoop.it

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.


Via Pantelis Chiotellis, Online Marketing , massimo facchinetti
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