Digital Brand Marketing
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Rescooped by Os Ishmael from Business in a Social Media World
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Clickbait headlines are not the problem - The Storyteller Marketer

Clickbait headlines are not the problem - The Storyteller Marketer | Digital Brand Marketing | Scoop.it
After all, isn't the objective of a title is to get you interested enough to click it?So why do we get pissed off with over-sensationalized headlines?

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 27, 2016 3:02 PM

The best part of this article? Its conclusion!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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How To Measure Content Performance?

How To Measure Content Performance? | Digital Brand Marketing | Scoop.it

"We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most..."


Via Frank Delmelle, massimo facchinetti
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Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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4 Tips for Journalists to Master Snapchat Stories - MediaShift

4 Tips for Journalists to Master Snapchat Stories - MediaShift | Digital Brand Marketing | Scoop.it

Snapchat is no longer just a private messaging tool for kids. Snapchat is a news platform, and it’s a platform for more than just the 20 media companies with precious spots in Discover, Snapchat’s dedicated professional media channel. Media companies big and small are using the Snapchat Stories feature, which allows you to create longer videos by piecing together photos and individual videos, each up to 10 seconds long.


How Media Companies Are Using Stories


Companies like The Hill and the Washington Post are using Snapchat Stories to cover political rallies; companies like The Skimm, Real Simple Magazine, CNBC, and CBS News are giving behind-the-scenes looks at their operations; and companies such as Mic, The Verge, and the Moscow outlet In the Now are using it to distribute original stories created just for Snapchat. And there’s a lot of crossover—most of the media companies I follow are still experimenting and have done all of these things and more.


As social media strategist Barbara Kolbe Baker noted recently on her “Snaps by the Pond” channel, Stories have been so successful that they’re the target of Snapchat’s new ad rollout: Starting this week, advertisers can now buy ads between individual users’ Stories instead of being limited strictly to Snapchat Discover....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 28, 2016 11:17 AM

Time to add Snapchat to your social marketing mix.

Rescooped by Os Ishmael from Digital Content Marketing
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Facebook Live Rolls Out Continuous Streaming: This Week in Social Media : Social Media Examiner

Facebook Live Rolls Out Continuous Streaming: This Week in Social Media : Social Media Examiner | Digital Brand Marketing | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Live, Twitter Character Count, Instagram Media Buying)
Via brandinmind
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Rescooped by Os Ishmael from Social Stories
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Facebook’s Canvas format isn’t just for ads anymore

Facebook’s Canvas format isn’t just for ads anymore | Digital Brand Marketing | Scoop.it
Facebook users can expect to start seeing more of the company's Canvas format. For those of you who haven't been following all of Facebook's different ad..

Via Charlotte Catteeuw
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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How Lead Generation Software plays Critical Part in your B2B marketplace? - Kapture CRM

How Lead Generation Software plays Critical Part in your B2B marketplace? - Kapture CRM | Digital Brand Marketing | Scoop.it
Lead Generation software plays part in your entire process cycle, right from initial lead reception to final customer acquisition.

Via Abhishek Mohanty, massimo facchinetti
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Rescooped by Os Ishmael from Digital Content Marketing
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Influencing with ad copy: how to truly drive action

Influencing with ad copy: how to truly drive action | Digital Brand Marketing | Scoop.it
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions.

Via brandinmind
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Rescooped by Os Ishmael from The Content Marketing Hat
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Huge News For Live Streaming Video

Huge News For Live Streaming Video | Digital Brand Marketing | Scoop.it
Major announcements from Facebook and YouTube for live video broadcasts, as well as Twitter and Tumblr.

Via Mike Allton
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