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Using Your Niche's Demand Distribution Curve to Improve Your SEO, Social, and Content Strategy - Whiteboard Friday

Using Your Niche's Demand Distribution Curve to Improve Your SEO, Social, and Content Strategy - Whiteboard Friday | Digital Brand Marketing | Scoop.it

It's a new year, and that means it's time shift into some new habits regarding your keyword research.


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The State of Social Media Marketing [Infographic]

The State of Social Media Marketing [Infographic] | Digital Brand Marketing | Scoop.it

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements.

 

Here's a look at the current state of social media marketing.

US B2B marketers alone are projected to spend more than $100 billion on social media advertising by 2017, according to the following Morrison Foerster infographic.

 

However, 60% of social media practitioners cite "measuring ROI" as one of the top 3  challenging aspects of their social media campaigns, states Morrison Foerster.

 

To find out more about the state of social media marketing, check out the infographic.


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Marco Favero's curator insight, January 7, 8:32 AM

aggiungere la vostra comprensione ...

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Tips on how to Get Major Reach with Organic Digital Content

Tips on how to Get Major Reach with Organic Digital Content | Digital Brand Marketing | Scoop.it
A Video featuring Getting Major Reach with Organic Digital Content

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Five predictions for the conversion optimisation industry

Five predictions for the conversion optimisation industry | Digital Brand Marketing | Scoop.it

Our five predictions for the major trends and changes in the Conversion Optimization industry in 2016.


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6 Fun Social Media Marketing Ideas You Can Try Immediately

6 Fun Social Media Marketing Ideas You Can Try Immediately | Digital Brand Marketing | Scoop.it
If you run out of ideas. Here are some fun social media marketing ideas that can help you to energize your social media channels.

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malek's curator insight, January 7, 9:17 AM

A quiz or a contest is an instant winner in the popularity stakes on social media.

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Digital Marketing Strategies in 5 Easy Steps

Digital Marketing Strategies in 5 Easy Steps | Digital Brand Marketing | Scoop.it

Digital marketing is crucial if you want to succeed online today. With both your potential customers and competition online, strategic digital marketing is the only way to rise above the noise.

 

To help, here is a list of 5 easy-to-use digital marketing tactics that any business can implement.


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donhornsby's curator insight, January 5, 9:49 PM

(From the article): You need traffic to your website in order to drive people into your marketing funnel.

Unique Quality Content – Press releases, industry niche articles, and long blog posts are great tools to generate website traffic. Make sure to provide internal links within the content to drive further traffic to relevant articles, products, and services.Keyword Strategy – As I’ve said before, you need to know your keywords in order for the search engines to know what your content is about. Insert related keywords throughout your website and be sure to use synonyms and plural variations of those words.Website and Search Engine Optimization (SEO) – (You knew I was going to get here sooner or later, right?) If your website isn’t optimized for both the humans and search engines, no one will ever want to visit the website.Social Media Optimization – Do your research and pick a few social media networks that you can commit to engage on. Use video, pictures, and other content to not only share your own content, but also engage with your network.

 

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Twitter Releases 'Conversational Ads' to Help Users Talk About Brands

Twitter Releases 'Conversational Ads' to Help Users Talk About Brands | Digital Brand Marketing | Scoop.it
Twitter is trying to make it easier for consumers to spread the word about brands they like through new "conversational ads." The ads, now available for beta testing, include a call-to-action button. When someone taps the button, a pre-composed tweet with a brand message pops up.

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malek's curator insight, January 5, 7:39 PM

Twitter's new Conversational Ads mix polls with custom hashtags and rich media with the aim of getting users to share their responses

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The AI Revolution: Road to Superintelligence - Wait But Why

The AI Revolution: Road to Superintelligence - Wait But Why | Digital Brand Marketing | Scoop.it

Artificial Intelligence—the topic everyone in the world should be talking about.


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Lego aims to make learning more fun with WeDo 2.0 | Adam Williams | GizMag.com

Lego aims to make learning more fun with WeDo 2.0 | Adam Williams | GizMag.com | Digital Brand Marketing | Scoop.it

Lego Education has updated its aging WeDo robotic learning system with WeDo 2.0. Geared toward schools, it comes in kit form and is an aid to spark young students' interest in science, computing, engineering and technology subjects.

To be clear, WeDo 2.0 will be licensed to schools and fit into their curriculum, so you're not going to be buying one of these for your children's bedroom. It also costs around US$2,000 for the full kit, so you probably wouldn't want to anyway.

Aimed at second to fourth-grade students, WeDo 2.0 comprises a robotic kit and complementing learning materials to aid learning in a variety of subjects.

 

Click headline to read more, access hot link and view pix gallery--


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Facebook Live: What Marketers Need to Know

Facebook Live: What Marketers Need to Know | Digital Brand Marketing | Scoop.it
Have you heard of Facebook Live video? Discover how to broadcast with Facebook Live and use Live video in your marketing.

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How To Make the Most Of Google Analytics Audiences Within Your Search Campaigns

How To Make the Most Of Google Analytics Audiences Within Your Search Campaigns | Digital Brand Marketing | Scoop.it

Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits.


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15 Storytelling Techniques Every Content Marketer Should Know

15 Storytelling Techniques Every Content Marketer Should Know | Digital Brand Marketing | Scoop.it
Storytelling techniques any marketer can use to tell a brand story.

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5 Ways To Invite Influencers Into Your Content - The SiteSell Blog

5 Ways To Invite Influencers Into Your Content - The SiteSell Blog | Digital Brand Marketing | Scoop.it
Influencer Marketing is a great way to dramatically expand your audience and the reach of your platform. Here’s how to get started.

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Mike Allton's curator insight, January 4, 1:50 PM

You've likely heard of Influencer Marketing, but perhaps are not too sure where to start.  has 5 suggestions for you!

Marco Favero's curator insight, January 5, 4:03 AM

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Content Standards by Google Search Guidelines | SEJ

Content Standards by Google Search Guidelines | SEJ | Digital Brand Marketing | Scoop.it

In November 2015, Google released its 160-page search guidelines. Julia McCoy discusses the two main acronyms Google now uses to rate content quality.


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10 Essential #SocialMedia Tactics to Get Your Content Seen

10 Essential #SocialMedia Tactics to Get Your Content Seen | Digital Brand Marketing | Scoop.it

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?


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Manpower Recruitment Companies in Pakistan's curator insight, January 12, 4:46 AM

#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants

Alahad Group The Recruiting Specialists http://www.alahadgroup.com

Laura-isabel Arbulu's curator insight, January 14, 5:44 AM

How to make you content more attractive ? 

Lotte Schacht's curator insight, January 16, 6:33 AM

Great tips

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Four ways to build engagement in business storytelling

Four ways to build engagement in business storytelling | Digital Brand Marketing | Scoop.it
Storytelling is about much more than telling a good tale. David Robertson explores the secrets to successful storytelling in business.

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Lianne Picot's curator insight, January 5, 9:14 PM

Nice article outlining how to build engagement with employees. It outlines 4 different types of stories that leaders can use in a very clear and effective way. Evidence based stories of customer experiences are particularly important and too often forgotten!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

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12 Free Tools for Smart Growth Hackers - Inc.

12 Free Tools for Smart Growth Hackers - Inc. | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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