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The Art of Branding by Guy Kawasaki

In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re al...

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Interesting Infographics: How To Measure Your ROI On Social Media

Interesting Infographics: How To Measure Your ROI On Social Media | Digital Brand Marketing | Scoop.it

As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” Three years later, this infographic is still relevant in our social media marketing campaigns. In particular, the infographic helps us understand the following: our business objectives; the metrics CMOs apply to measure social media undertakings; and the advancement of social network recruiting.Here are some social media marketing highlights to consider, which are also featured in MDG Advertising’s infographic: 4 Factors For Measuring Social Media....


Via Jeff Domansky, Charles Mungai, Jesús Hernández, malek
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Jeff Domansky's curator insight, May 28, 11:59 PM
Good reference tool for social marketing ROI.
Jeff Domansky's curator insight, May 29, 12:17 AM

Got ROI? Here's how to find out.

Lee Werrell's curator insight, June 6, 5:37 AM

ROI is the biggest concern that we hear from many people, yet they spend a small fortune on yellow pages and traditional advertising with no possible way to measure ROI - yet SM has distinct metrics that are specific and clear.

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Speakers Engage Your Audience: Story + 6 More Ways

Speakers Engage Your Audience: Story + 6 More Ways | Digital Brand Marketing | Scoop.it
Speakers can go beyond the ordinary to enchant their audiences by involving them in innovative ways.

Via Karen Dietz
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Karen Dietz's curator insight, June 3, 11:01 AM

Here's what I like about this article by Nick Morgan -- it focuses on specific ways to engage the audience when you give a presentation.


Yeah! It's rare to find an article that mentions both storytelling (tip #1) and how to bring your audience into your talk.


All the advice shared here is right on. Go ahead and play with these and notice the difference they make!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, June 3, 11:42 AM

#1 Tell a story: Injecting drama into your presentation..what a challenge

Chuck Devers's curator insight, June 5, 5:38 AM

Engaging stories are one of many different ways to pique student interest and also engage families of the students to help bring support.  

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Leveraging Marketing Psychology to Boost revenue per session

Ryan Urban: CEO, Bounce Exchange Sean Shahparast: Conversion Director, Bounce Exchange Leveraging Marketing Psychology to Boost Revenue!


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A Complete Guide to Improving Engagement on GooglePlus

A Complete Guide to Improving Engagement on GooglePlus | Digital Brand Marketing | Scoop.it
The entire purpose of social networking is to connect, share and engage. GooglePlus makes it simple when you understand the basics. Go beyond just sharing a link or two, enter the social zones where the fun, and engagement really begins to happen.

Via Stefano Principato, malek
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malek's curator insight, June 3, 4:16 AM

Visual-rich guide, who can ask for more.....

Florent Bérenger's curator insight, June 4, 1:30 PM

G+ is not dead ?

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Google's Hummingbird and the Entity Search Revolution

Google retooled its search engine late last year, introducing a new system called "Hummingbird" that moves beyond keyword search and into "entity search."


Via Pedro Da Silva
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Rescooped by Os Ishmael from How to find and tell your story
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Storytelling? Brands must remember that every great story needs a villain | The Drum

Storytelling? Brands must remember that every great story needs a villain | The Drum | Digital Brand Marketing | Scoop.it

"The first written story in western literature – The Iliad – is a catalogue of violent death, graphically described. The majority of Shakespeare’s plays feature either violent death or cross-dressing, or both. And what about the TV shows everyone talks about – like Breaking Bad and Game of Thrones? Not exactly the teddy bears’ picnic.

 

How are brands supposed to compete with all this? To put it in the simplest terms, when a brand tells a story, who are the baddies? It can't be good news all the way, or even an uninterrupted rise from rags to riches. It needs some grit in the oyster."

 

Read the full article to find out more about:

why charities have always done well with storiesexamples of big brands who have a strong plot, a compelling hero, and a powerful enemy
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, June 1, 9:58 PM

It takes courage to create a villain, but without one, who will your brand hero fight.  Where will you find him?

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How We Used Story To Get 300% More People To Read Our Content

How We Used Story To Get 300% More People To Read Our Content | Digital Brand Marketing | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.

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Karen Dietz's curator insight, June 2, 8:52 AM

Need proof storytelling works? Then here it is! The headline says it all. The article shares what happened and how the company Groove used storytelling to get phenomenal results.


And the advice shared here is right on. Follow the steps here and get your game on with stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Brian Yanish - MarketingHits.com's curator insight, June 2, 1:30 PM

Great article, thanks for sharing @Karen Dietz. The power of a story has made companies like Disney millions. Who doesn't like a good story?

Chuck Bartok's curator insight, June 3, 7:09 AM

Are your "stories" engaging your blog and posting readers?

Should we spend more time honing our Story Telling skills?

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7 Social Media Trends That Are Shaping 2014 Infographic via massimo facchinetti

7 Social Media Trends That Are Shaping 2014 Infographic via massimo facchinetti | Digital Brand Marketing | Scoop.it
As we approach the half-way point for 2014 I wanted to take a look at what key trends are shaping the current social media space. The infographic below from Media Mosiac looks specifically at seven...

Via Mau, massimo facchinetti, John van den Brink, malek
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Nathalie Prinet-Houairi's curator insight, June 2, 1:33 AM

Rien de bien nouveau ni visionnaire, mais bon petit rappel

Sophie (GRIMOIN)-KREBS's curator insight, June 2, 2:27 AM

La satisfaction client est derrière chacune de ces défis : être connu et reconnu, ciblé au bon moment, diverti, écouté et engagé.

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Understanding Email #infographic

Understanding Email #infographic | Digital Brand Marketing | Scoop.it
Website Magazine's WebMag.co provides infographics, videos and more for 'Net professionals.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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Arnaud d'Haen's curator insight, June 2, 12:19 AM

Do not underestimate the power of #email

Marianne Naughton's curator insight, June 3, 7:35 AM

emails

Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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Social Media Literacy: The Five Key Concepts | Stacey Goodman Blog | Edutopia.org

Social Media Literacy: The Five Key Concepts | Stacey Goodman Blog | Edutopia.org | Digital Brand Marketing | Scoop.it

Online digital technology has empowered users in ways that were unimaginable twenty years ago. Social media sites have given us the ability to reach a global audience, and have increased the average user's means to persuade and influence. We are no longer just consumers of media, but content creators and distributors, as well as editors, opinion makers, and journalists.

 

How does media literacy fit into this new media landscape? How do we ensure that we are not perpetuating harmful ideas and messages through our online social network? Perhaps with an increase in our power to influence and persuade should come the critical frameworks that we can apply to the media we create, and not just the media we consume. The situation is no longer us, the passive media consumers, versus them, the corporate and government media powers. When it comes to perpetuating harmful media messages, the enemy is often us.

 

So how can we create a media literacy framework that takes into account our power and participation in the media?

 

I thought it would be best to go back to the basics, and review the five concepts of media literacy. Although these were created in 1987 during a time when online participatory media didn't exist, I found that they are still useful for gaining a critical understanding of social media as well.

 

Click headline to read more--

 


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Mobile Marketing: Make it Personal

Mobile Marketing: Make it Personal | Digital Brand Marketing | Scoop.it

“Mobile Marketing: Make it Personal by Douglas Karr on Marketing Technology Blog”


Via Stefano Principato, massimo facchinetti, malek
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Marco Favero's curator insight, May 29, 4:01 PM

aggiungi la tua intuizione ...

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How Much Data is Created Every Minute | An infographic

How Much Data is Created Every Minute | An infographic | Digital Brand Marketing | Scoop.it

How Much Data is Created Every Minute an infographic Every minute massive amounts of it are being generated phone, website application across the Internet.


...I don’t anticipate the growth of data slowing down in my lifetime. There’s too much goodness to be mined from it all.


Recently, we decided to revisit the topic and found, not surprisingly, that the pace of data creation continued to accelerate. Our first infographic, for example, showed that Facebook users shared 684,478 pieces of content. Fast forward a couple of years and that number has exploded to 2,460,000 pieces. Insane....


Via Jeff Domansky
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andree johnston's curator insight, June 1, 5:24 AM

How Much Data is Created Every Minute an infographic Every minute massive amounts of it are being generated phone, website application across the Internet. 

AffiliateMarketHelp's curator insight, June 1, 9:43 AM

It is advised that you take inventory of your online practises.....it is probably overdue for a 'tune-up' to keep up with the times....there is an older song "the times, they are a' changin'..""

AffiliateMarketHelp's curator insight, June 1, 10:05 AM

It is advised you consider a revision to your online tactics to keep up with the numbers......words from an older song "the times, they are a' changin'"....

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Don't Be Afraid to Break These 7 Content Marketing Rules - Small Business Trends

Don't Be Afraid to Break These 7 Content Marketing Rules - Small Business Trends | Digital Brand Marketing | Scoop.it
Small Business Trends
Don't Be Afraid to Break These 7 Content Marketing Rules
Small Business Trends
Content marketers advise the company to split out theses two types of messages. How to break the rule: Always be up selling.

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Vidzor Blog - The Evolution of Storytelling

Vidzor Blog - The Evolution of Storytelling | Digital Brand Marketing | Scoop.it
‘‘It is to choose and to use certain facts, to simplify certain aspects, to condense, and structure the events in order to make links appear between them’’

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mirmilla's curator insight, June 3, 7:39 AM

Interesting insights from this new platform that aims to be a tool for creating interactive video

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Google's Hummingbird and the Entity Search Revolution

Google retooled its search engine late last year, introducing a new system called "Hummingbird" that moves beyond keyword search and into "entity search."


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A Quick Exercise to Find Big Ideas for Your Content Marketing Strategy

A Quick Exercise to Find Big Ideas for Your Content Marketing Strategy | Digital Brand Marketing | Scoop.it

The CMI team took time recently to brainstorm some outside-the-box ideas for strengthening content marketing strategy and business overall with a concept called the "10 Percent." An often-overlooked part of this strategy was the 10 Percent.

 

The 10 Percent was something we at CMI have talked about for years but never executed… until now. While we were in San Francisco this week for our Executive Forum conference, the CMI team held a staff meeting where we set aside time to discuss our own 10 Percent initiatives.

 

What is this 10 Percent? It’s spending one-tenth of our time and resources on the wild, the crazy, the seemingly unrealistic ideas we have, and making them part of our content marketing strategy. When we asked Jonathan about this, both Robert and I assumed that the 10 Percent is where the costly creative programs come from. Not so, according to Jonathan. Actually, these are the least expensive programs. For the most part, Jonathan said, these programs actually were not time-intensive in relation to the other content marketing they were creating and distributing....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 2, 10:33 PM

Smart process for brainstorming and developing content marketing or other strategies.

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The rise of antisocial media...

The rise of antisocial media... | Digital Brand Marketing | Scoop.it
The screenshot you see here shows a short exchange I had with the member of one of my Google+ Communities today. I think it works as a good example of what has been happening for far too long on the Internet. I have said it time and time again: Social media is about people. As such, all the technology we have is useless if we don't use it in ways that foster meaningful communication.

Via Cendrine Marrouat - www.socialmediaslant.com
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B2B Decision-Making: The Proof Is In the Influencers

B2B Decision-Making: The Proof Is In the Influencers | Digital Brand Marketing | Scoop.it

A major goal for B2B companies is reaching decision-makers to keep their product top-of-mind and ultimately result in sales. However, given the proliferation of content and general noise in the B2B industry, it’s hard to keep track of who is actually influencing buying decisions.

 

Based on surveying more than 1,900 decision-makers, our Influence Index revealed the major influencers impacting business decision-makers and what they purchase.

 

...So the question is: once you’ve identified these top influencers, how do you make an impact? You need to ensure these influencers have the right information on your product when decision-makers are doing research/asking questions and then making their decisions. The key to being part of the conversation is a steady stream of relevant content....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 1, 8:55 PM

Influencers need useful content.

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How to Use Facebook Groups to Build Your Business

How to Use Facebook Groups to Build Your Business | Digital Brand Marketing | Scoop.it

Are you looking for new ways to network?

 

Have you considered using Facebook groups to build your business?

 

Facebook groups offer a proven way to form lasting, productive connections that generate leads.

 

In this article you’ll discover how to create stronger relationships with customers by networking in Facebook groups.

 
Via Brian Yanish - MarketingHits.com, malek
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Marc Kneepkens's curator insight, June 2, 5:48 AM

Providing value and service always works.

Maryse Rebillot's curator insight, June 3, 2:32 AM

Good ideas to pick and try in this article. I'm wondering how many of us do use one of these features..

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YouTube Around the World [Infographic]

YouTube Around the World [Infographic] | Digital Brand Marketing | Scoop.it
YouTube is undoubtedly the largest online video provider online. But what you may not know is just how international the content and consumers are.

Via John van den Brink, malek
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malek's curator insight, June 2, 11:29 AM

Saudi Arabia has the biggest YT fan base. Censorship, ultra-conservatism and highly entertaining content mix together to produce this shattering numbers.


Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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You Are Not a Digital Native: Privacy in the Age of the Internet | Tor.com

You Are Not a Digital Native: Privacy in the Age of the Internet | Tor.com | Digital Brand Marketing | Scoop.it

They say that the Holy Roman Emperor Frederick II ordered a group of children to be raised without any human interaction so that he could observe their “natural” behavior, untainted by human culture, and find out the true, deep nature of the human animal.

 

If you were born around the turn of the 21st century, you’ve probably had to endure someone calling you a “digital native” at least once. At first, this kind of sounds like a good thing to be—raised without the taint of the offline world, and so imbued with a kind of mystic sixth sense about how the Internet should be.

 

But children aren’t mystic innocents. They’re young people, learning how to be adult people, and they learn how to be adults the way all humans learn: by making mistakes. All humans screw up, but kids have an excuse: they haven’t yet learned the lessons the screw-ups can impart. If you want to double your success rate, you have to triple your failure rate.

 

 

The problem with being a “digital native” is that it transforms all of your screw-ups into revealed deep truths about how humans are supposed to use the Internet. So if you make mistakes with your Internet privacy, not only do the companies who set the stage for those mistakes (and profited from them) get off Scot-free, but everyone else who raises privacy concerns is dismissed out of hand. After all, if the “digital natives” supposedly don’t care about their privacy, then anyone who does is a laughable, dinosauric idiot, who isn’t Down With the Kids.

 

“Privacy” doesn’t mean that no one in the world knows about your business. It means that you get to choose who knows about your business.

 

Click headline to read more--

 


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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How Brands Are Turning Selfies Into Successful Campaigns | Sprout Social

How Brands Are Turning Selfies Into Successful Campaigns | Sprout Social | Digital Brand Marketing | Scoop.it
Over the past year, we’ve seen brands embrace selfies more than ever before. Here are some examples of successful marketing campaigns built around selfies.

Via malek
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malek's curator insight, May 31, 5:27 AM

More on how companies can  leverage the selfie trend to tell a visual story in a way that’s both relevant and strategic. The Axe #KissForPeace is really shrewd, any couple of fans can be the new global face of the brand.

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Tell Your Story Better: Everything to Know About Creating Visual Content

"Visual content” is the hot new term in content marketing. But what does it really mean, and how can you use it to your advantage? Check out this SlideShow t...

Via Karen Dietz
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Karen Dietz's curator insight, May 31, 11:52 AM

This is a nice SlideShare piece that takes a complex subject and boils it down into easy-to-understand principles that anyone can use to create better visual stories.


Check it out. It's one of the better pieces I've found on the topic and includes some information I'd not seen before. Like the Taxonomy of Visual Content which covers different content in terms of cost, interactivity, and format. Very helpful! So is the slide going over the elements of successful visual content. The post also tackles how to get started.


Grab this and go!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica Norton's curator insight, June 2, 10:00 AM

Great overview of visual content from Column Five. What is visual content, what's the ROI, why does it matter?

Stephen Dale's curator insight, June 4, 4:44 AM

The Taxonomy of Visual Content slide is particularly useful.

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Information Wants to Be Freed: How Ending Information Asymmetry Will Revolutionize PR

Information Wants to Be Freed: How Ending Information Asymmetry Will Revolutionize PR | Digital Brand Marketing | Scoop.it

The ‘Information Wants to Be Free’ movement that advocated universally free-of-charge content (and at one time seemed unstoppable) has pretty much run out of steam...


...Which bring us to PR. One of the last bastions of information asymmetry is the consulting industry; in particular, the enigmatic world of media, analyst and influencer relations. PR can be an incredibly powerful tool but information asymmetry – the fact that an agency knows how to reach a particular journalist, who’s attending a conference or when an award submission is due – still accounts for too much of the client/PR agency relationship and, consequently, too large a slice of PR agency fees.


The reason many buyers of PR complain that it feels more like an art than a science or write it off as “smoke and mirrors” is, as a discipline, there is simply too much inequality of information between buyer and seller. In many cases the client has no idea where to start, what’s possible, what good looks like or how results would even begin to be measured – and, of course, that suits many PR practitioners just fine.


Like a latter-day travel agent sniggering at the fact his client doesn’t know the difference between Paris, France and Paris, Texas, too many PR people actually rely on information monopoly to justify their existence (and their monthly invoice), instead of creativity, relationships or results....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 30, 6:55 AM

Dan Simon shares an interesting point of view on PR and the free information movement.