Digital Brand Marketing
7.4K views | +6 today
Follow
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

The FTC and Influence Marketing: The crackdown begins

The FTC and Influence Marketing: The crackdown begins | Digital Brand Marketing | Scoop.it
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, May 20, 9:23 AM

Could be a big OUCH for some. If you're paying for reviews or otherwise violating the FTC's standards look out. 

Stan Smith's curator insight, May 23, 1:57 AM
If you're paying for reviews and some other frowned upon practices you may want to tighten up your shot group.
Scooped by Os Ishmael
Scoop.it!

How To Pinpoint Exactly Who Your Target Customer Is

How To Pinpoint Exactly Who Your Target Customer Is | Digital Brand Marketing | Scoop.it
There are over 7 billion people living on earth. Each of these people can be placed in a number of categories based on demographics, interests, and values. But your challenge is to figure out which o…
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

 32 Actionable and Proven Copywriting Secrets

 32 Actionable and Proven Copywriting Secrets | Digital Brand Marketing | Scoop.it
You don’t have to be a professional to write powerful and strong copy. You just need to know your audience and add a few stylistic firecrackers.

Via Daniel Watson, Ricard Lloria, malek
more...
Daniel Watson's curator insight, May 15, 10:23 PM

 

Copy-writing is a skill not all business owners possess, and poor copy on a website or in an email newsletter, can have a dramatic effect on audience response rates. If the objective of your website or newsletters, is to encourage viewers or readers to take some form of immediate action, then your copy needs to be compelling. Copy-writing skills can be developed by most business owners, and the secrets to successful copy-writing as outlined in this article, should be of tremendous assistance to any business owner looking to improve their response rates.

rodrick rajive lal's curator insight, May 17, 1:14 AM
These are important tips for drafting sellable content. Some of the helpful tips include writing epic content, allowign the readers to get an idea in 15 seconds, using a font that is readable, and so on. Content providers will learn a lot from this writeup!
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Google Search is getting rich cards, starting with recipes and movies on mobile

Google Search is getting rich cards, starting with recipes and movies on mobile | Digital Brand Marketing | Scoop.it
Google today detailed a new format in which it’s displaying certain types of content in search results. The new “rich cards,” which are designed to provide a better experience on mobile devices, are being rolled out first for movies and recipes, initially in English and only in mobile search results through google.com.

Via THE *OFFICIAL ANDREASCY*, malek
more...
THE *OFFICIAL ANDREASCY*'s curator insight, May 17, 10:58 PM

Google is obsessed with cards.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Is Your Content Good Enough? 6 Questions to Find the Answer

Is Your Content Good Enough? 6 Questions to Find the Answer | Digital Brand Marketing | Scoop.it
What do you think of the content that your competitors publish? My guess? It’s not great. It’s easy to judge others but tough to evaluate ourselves. I guarantee
Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

85 percent of Facebook video is watched without sound

85 percent of Facebook video is watched without sound | Digital Brand Marketing | Scoop.it
A majority of video views for publishers and advertisers on Facebook happen with the sound off -- the result of embracing the platform's unique features.

Via malek
more...
malek's curator insight, May 17, 8:31 AM

Facebook counts a view at three seconds, which means publishers have to find ways to convince users to stick around in order to capture that view.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

How Google RankBrain is Humanizing SEO | SEJ

How Google RankBrain is Humanizing SEO | SEJ | Digital Brand Marketing | Scoop.it
Google RankBrain, its artificial intelligence system, is changing the way we think about SEO. Learn more about how it works and why it matters.

Via malek
more...
malek's curator insight, May 17, 8:33 AM

RankBrain is the part of the algorithm that is used to “understand” the meaning of billions of web pages and help Google’s algorithm return the ones that users will find the most relevant to their search queries.

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Here's an AdWords script to check for empty ad groups

Here's an AdWords script to check for empty ad groups | Digital Brand Marketing | Scoop.it
See if you've left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs.
Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
Scoop.it!

Demand Orchestration: The New B2B Marketing Aspiration | CustomerThink

Demand Orchestration: The New B2B Marketing Aspiration | CustomerThink | Digital Brand Marketing | Scoop.it
Empty description

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Instagram’s Analytics Tools are Coming – Here’s How They'll Work

Instagram’s Analytics Tools are Coming – Here’s How They'll Work | Digital Brand Marketing | Scoop.it
Instagram's new brand profiles, which are in testing phase at the moment, will also include a range of analytics features - here's how they work. 

Via Andreas Christodoulou, malek
more...
No comment yet.
Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

6 Experts’ Advice on Content Curation for B2B Brands - B2B News Network

6 Experts’ Advice on Content Curation for B2B Brands - B2B News Network | Digital Brand Marketing | Scoop.it
As a content curator with six years of experience, marketers and business owners interested in the practice often contact me. Nine times out of ten, the conversation starts with this question: What are the benefits? The short answer is that there are many. I decided to ask curation experts I know to share their favorites …

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 12, 6:05 PM

Some of the most prominent experts on content curation answered my question: What are the main benefits of the practice? 

Friilance's curator insight, May 13, 9:29 AM

6 Experts’ Advice on Content Curation for B2B Brands - B2B News Network

Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
Scoop.it!

26 Different Lead Magnet Ideas That'll Drive Dramatic Results

26 Different Lead Magnet Ideas That'll Drive Dramatic Results | Digital Brand Marketing | Scoop.it
Giving something away for free is the best way to grow your email list. These lead magnet ideas will help you decide what to give away.

Via Kamal Bennani, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

Seth's Blog: The toddler strategy

Seth's Blog: The toddler strategy | Digital Brand Marketing | Scoop.it
Most people don't get too upset at anything a two-year-old kid says to them. That's because we don't believe that toddlers have a particularly good grasp on the nuances of the world, nor do they possess much in th

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 13, 5:31 PM

In other words, the uninformed critics don't deserve your attention...

 

Excellent analogy!

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

"Content Strategy is the New Information Architecture" dixit @RGA's @fabriciot

"Content Strategy is the New Information Architecture" dixit @RGA's @fabriciot | Digital Brand Marketing | Scoop.it

“(…) now companies own a number of different websites, microsites, mobile apps, social profiles, blogs, channels, intranets and internal sites, slack groups (and the list continues to grow). Content flows through all these channels every single day, and someone needed to take the role of making sense out of it all. Of why, how and where things are published, and of how that all ladders up to a larger content strategy. (…)” https://uxdesign.cc/the-state-of-ux-in-2016-4a87799647d8#.hchdxjstx


Via Frank Delmelle, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

The 17 Worst Social Media Tips I Ever Got

The 17 Worst Social Media Tips I Ever Got | Digital Brand Marketing | Scoop.it
There is some bad social media advice out there. Some so called experts keep these social media tips afloat, listening to them can easily break your success

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Venkatesh Iyer (venkyiyer.com)'s curator insight, May 19, 2:15 AM
I like, because I agree with almost everything in this post
Rescooped by Os Ishmael from Social Stories
Scoop.it!

Facebook is experimenting with adding videos in comments

Facebook is experimenting with adding videos in comments | Digital Brand Marketing | Scoop.it
Based on what we’ve seen in screenshots, when you want to respond to a post, just tap on the camera icon like you’d want to insert an image. There you’ll be able to record and share your video reply

Via Charlotte Catteeuw
more...
No comment yet.
Rescooped by Os Ishmael from Social Stories
Scoop.it!

Facebook vs Youtube: Which Side of the Video Battle Should You Join?

Facebook vs Youtube: Which Side of the Video Battle Should You Join? | Digital Brand Marketing | Scoop.it
Deciding which platforms to invest your video marketing has been yet another hurdle to overcome with the rising competition between Facebook and YouTube. The folks at Wolfgang Digital share the findings of their study to determine where your videos will get the most bang for your buck.

Via Charlotte Catteeuw
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

4 Elements of Successful Content Marketing on LinkedIn

4 Elements of Successful Content Marketing on LinkedIn | Digital Brand Marketing | Scoop.it
Learn the 4 components of a successful LinkedIn content marketing strategy from LinkedIn's own Jason Miller and Alex Rynne.
Via oconnorandkelly, malek
more...
No comment yet.
Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday

Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday | Digital Brand Marketing | Scoop.it
A social media executive is frustrated with influencers.
Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, May 17, 4:36 PM

So wait, you mean I could have been paid for this? Always a day late and a dollar short on this kind of stuff (lol). Marty 

malek's curator insight, May 18, 6:37 AM

"Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit."