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Facebook for Business: the Definitive Guide to Marketing on Facebook

Facebook for Business: the Definitive Guide to Marketing on Facebook | Digital Brand Marketing | Scoop.it

A comprehensive guide to Facebook for business. If you’ve been wondering how to use or maximize Facebook for business, look no further: this definitive guide to Facebook marketing is an end-to-end roadmap full of tips, tricks and real-life examples to help you ensure that your Facebook marketing efforts are servicing your business needs.This is a thorough Facebook marketing guide: each chapter has hands-on examples and hit lists to guide you along the path to Facebook marketing greatness. The best and most relevant tips & tricks are included here for you, and anyone who reads this book will come away with a solid understanding as to how to set up and use a Facebook Page for marketing. [thumbs up symbol here]...


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Jeff Domansky's curator insight, August 23, 10:25 PM
Basic, practical guide for Facebook for business.
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83 Social Bookmarking Sites With High PR | Listly List

Give Your Quality Blog Content Instant Prolific World-Wide Distribution With These High Traffic Social Bookmarking Sites | reddit: the front page of the internet, Listly - Lists made easy + social + fun!, Newsvine, Delicious, StumbleUpon, Slashdot: News for nerds, stuff that matters, PennTags /, Scoopit New Zealand - Submit and vote on the news you care about, Social-Bookmarking.Net, and YouMob - LIVE mobs on the web - All Topics

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Dos and Don’ts of Email Remarketing - ClickZ

Dos and Don’ts of Email Remarketing - ClickZ | Digital Brand Marketing | Scoop.it

Excerpt...

 

Don't

>>Send the exact same email campaign a few days later to your entire list or even non-responders.

>>Plan the efforts in a silo. Bring key digital stakeholders to plot how to best get the sale, regardless of channel. 

>>Don't skimp on killer creative and content and make sure it is compelling on mobile. 

>>Don't forget to test some of the seemingly minor things that could move the needle like call to action wording, pre-header.

>>Don't forget to leverage technology outside of the email channel - especially retargeting - which can potentially keep the engagement going after the email. 

>>Don't forget to deliver awesomeness to the inbox in some shape or form.

 

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Via iNeoMarketing, massimo facchinetti
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iNeoMarketing's curator insight, August 24, 1:19 PM

Scooped only the don'ts, as they are more do-like. Pls click through for the rest.

paul babicki's curator insight, August 25, 5:48 PM

http://netiquetteiq.blogspot.com

www.tabularosa.net

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Crappy Biz Storytelling: Scoopit Links W/out Insights

Crappy Biz Storytelling: Scoopit Links W/out Insights | Digital Brand Marketing | Scoop.it

8.21.14
With 1,387 views, more than 2x the next closest Scoop, The debate about Scoop.it links on Twitter is the most viewed and shared Curation Revolution Scoop of all time.

Dr. V

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 

 

 


Via Martin (Marty) Smith, Karen Dietz
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Karen Dietz's comment, August 22, 11:07 AM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's comment, August 22, 11:07 AM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's curator insight, August 22, 11:25 AM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

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10-Point Google Analytics Implementation Checkup

10-Point Google Analytics Implementation Checkup | Digital Brand Marketing | Scoop.it

Here are some of the most important areas to review when you first gain access to a Google Analytics profile.


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7 Marketing Lessons From The ALS Ice Bucket Challenge - Forbes

7 Marketing Lessons From The ALS Ice Bucket Challenge - Forbes | Digital Brand Marketing | Scoop.it
Forbes 7 Marketing Lessons From The ALS Ice Bucket Challenge Forbes Although there has been some criticism about the tendency for a viral cause marketing campaign like this to encourage self-promotion and “slacktivism”, the charity is the ultimate...

Via Raj Nadar, malek
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malek's curator insight, August 23, 6:58 AM

What I learned from #IcebucketChallenge

  • It's OK to be silly for a good cause
  • the average Joe or Jane can make waves
  • Annoyed, impressed or otherwise, the ice bucket challenge has people talking
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More Than Meatballs: What IKEA Can Teach Us About Content Marketing

More Than Meatballs: What IKEA Can Teach Us About Content Marketing | Digital Brand Marketing | Scoop.it
You may think IKEA is all meatballs and self-assembly, but they've created a truly engaging experience that content marketers can learn a lot from.

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3 rookie storytelling mistakes | Ragan

3 rookie storytelling mistakes | Ragan | Digital Brand Marketing | Scoop.it

"People who attempt to tell one of these [five fundamental] stories in a business setting or presentation often make basic storytelling mistakes."

 

Read the full article to find out more about these three common pitfalls to avoid:

Writing too much of what you knowWriting what happened—in order.Surprising the audience with an unexpected ending

 

This article originally appeared on Public Words.


Via Kim Zinke (aka Gimli Goose)
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The demise of Video SEO

The demise of Video SEO | Digital Brand Marketing | Scoop.it

Recently, Google removed, without any warning, the video snippets in the search results for a large group of sites. This followed pretty quickly on Google’s removal of author highlight pictures from the search results.


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Two Must-Have Twitter Apps for Managing Followers - Marketing Technology Blog

Two Must-Have Twitter Apps for Managing Followers - Marketing Technology Blog | Digital Brand Marketing | Scoop.it

Digest...

 

Block Fake Twitter Accounts with StatusPeople

Ridding yourself of fake followers makes for a much more robust Twitter experience personally and also helps weed these terrible accounts out of Twitter altogether. The more we all block accounts, the better the network! For that reason, I love my StatusPeople’s Fakers App. I’ve been using it to rid my personal twitter account of fakers and now I’ve begun cleaning up the number of followers on our blog’s account!


Find Great Followers and Leave Bad Ones with JustUnfollow
I’m on Twitter to see updates from folks in my industry and to engage with them. One great way to find new and interesting Twitter accounts is by using JustUnfollow‘s copy follower feature. I can see the followers of industry leaders and then use JustUnfollow to follow them with my account. This is a great way to build your community of relevant followers!

 

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Via iNeoMarketing, massimo facchinetti, malek
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iNeoMarketing's curator insight, August 22, 5:40 AM

And you'll want to follow @mktgtechblog and @douglaskarr.

Idris Grant's curator insight, August 25, 1:10 PM

In case you were wondering - fake followers on Twitter is a bad idea - Super Bad.  Here are two tools that can help you manage and maintain the quality of your Twitter-verse.  Check them out.

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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Digital Brand Marketing | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


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Dan Aldridge's curator insight, August 24, 9:45 AM

Writing great headlines is the easiest and highest impact way to get your content read and shared. Works for blogs and social media.

Barb Lack's curator insight, August 25, 3:25 PM

Write headlines as if they are the ONLY thing readers will read.

ManufacturingStories's curator insight, August 26, 9:48 AM

add your insight...


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11 Ways to Get More Followers for Your Google+ Business Page |

11 Ways to Get More Followers for Your Google+ Business Page | | Digital Brand Marketing | Scoop.it
Do you want to grow your Google+ business page? This article shows 11 ways to get more followers for your Google+ Page.

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malek's curator insight, August 21, 9:46 AM

Probably will work  for influencers as they have already an established authority 

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What Do Leaders Of The Future Need To Be? Courageous + Authentic Storytellers

What Do Leaders Of The Future Need To Be? Courageous + Authentic Storytellers | Digital Brand Marketing | Scoop.it
It is often said of business school academics that they are adept at describing – through their case studies and the articles and books they write – business as it is – or was – at a certain time. The problem, of course, is that their audiences have to contend [...]

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Selena Prior's curator insight, August 21, 7:44 PM

This is a really compelling article that challenged me to reflect on the challenges of leadership.

Miklos Szilagyi's curator insight, August 22, 12:25 AM

It's a very intersting topic and mostly I undersign it... though it's culture-dependent too... the context, the connotation you might have by reading e.g. this title... that  might  count too...  coming from a region where story-telling might be a substitute of lots of things, among other things, lying, or - as one of my cross-cultural researcher friend said once - saying "no", I have some reserves... but even in the Anerican culture, whether the executives of Enron e.g. weren't (surely not authentic but) excellent story-tellers? If you are with me on that... 

 

Of course, the message goes better into the deep with emotions and what is better than the story-telling like emotion-vehicle? of course... but to say that the future leader's main characteristics are courage and story-telling capacity is, I don't know, IMHO, not only simplistic but simply not enough...

 

Starting by the main point what story he/she should so well and authentically tell? What the content is of this famous story? I would start here when drawing this profile... and yes the sellability, the motivation-power, the capacity of  being able to attract the followers, to be able to align their energy are also important but somehow the content of all these has a certain priority in my mind...

S'Marie Young, CPCC's curator insight, August 22, 12:00 PM

This article highlights some of the qualities successful leaders of the present and future must cultivate, such as courage, resiliency, permeability and transparency. These qualities create a powerful presence, one that people can trust.


Presence is knowing yourself, your values, passions and goals, and being able to communicate them authentically. Presence is also being empathetic to the aspirations of others.

 

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Marginalia on Engagement: "The Digital Workplace in the Connected Organization"

Marginalia on Engagement: "The Digital Workplace in the Connected Organization" | Digital Brand Marketing | Scoop.it

The 8th annual study by Researcher Jane McConnell, seeks to understand how an organisation, its people and tools are shaping new ways of working.  In her 182-page report, she examines how the digital workplace impacts and is impacted by processes, structures, leadership, culture and mindset.


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The Power of Remarketing in PPC (Infographic) - Digital Marketing Philippines

The Power of Remarketing in PPC (Infographic) - Digital Marketing Philippines | Digital Brand Marketing | Scoop.it

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Via iNeoMarketing, massimo facchinetti
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iNeoMarketing's curator insight, August 24, 1:12 PM

Absolutely applicable to B2B. Any non-social inbound program needs to incorporate remarketing, especially with regards to the Rule of 7.

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6 Killer Stats to Sell Your Boss on Optimization - Business 2 Community

6 Killer Stats to Sell Your Boss on Optimization - Business 2 Community | Digital Brand Marketing | Scoop.it
Business 2 Community
6 Killer Stats to Sell Your Boss on Optimization
Business 2 Community
First, you've got to make your case. We've compiled 6 stats to help sell your manager (or any other naysayer) on optimization.
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malek's curator insight, August 24, 6:28 AM

Show me the money

You need to prove to your boss how much money he/she can make A list of 6 stats to make your case

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20 Google Facts & Stats that Every Marketer Should Know

20 Google Facts & Stats that Every Marketer Should Know | Digital Brand Marketing | Scoop.it

Google is everywhere if you are in online marketing so take the time to learn the 20 facts and statistics that every marketer should know about Google.


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5 Ways to Seize Control of Your Local Search Results

5 Ways to Seize Control of Your Local Search Results | Digital Brand Marketing | Scoop.it

Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings.

 

Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity for businesses to develop a local online marketing strategy that will build brand awareness and engage nearby prospects....


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Jeff Domansky's curator insight, August 22, 10:24 PM

Here's how to take your marketing local.

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Your Content Marketing Strategy Needs More Than Just Content

Your Content Marketing Strategy Needs More Than Just Content | Digital Brand Marketing | Scoop.it

Not to get too personal but, how’s your content strategy working for you? Have you seen the type of results you crave? 


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donhornsby's curator insight, August 23, 6:43 AM

(From the article): This might come as a surprise, but the majority of content marketers today err on the side of more content and less marketing.

 

Many companies post without having a specific plan in place or idea in mind of strategy.



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How to Use Facebook Website Custom Audiences

How to Use Facebook Website Custom Audiences | Digital Brand Marketing | Scoop.it

Use Facebook's Website Custom Audiences to create Facebook ads that target users who have visited your website and expand your reach.


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Google to prioritise secure websites

Google to prioritise secure websites | Digital Brand Marketing | Scoop.it
Google says it will give preference to more secure encrypted web pages in its search rankings from now on.

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Look up, Connect and Share A Story--video

My daughter shared this emotionally powerful video with me, and it made me reflect on how we as salespeople waste so much time in sales cycles, because we're...

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Karen Dietz's curator insight, August 21, 4:36 PM

The other night my husband Tim and I were out to dinner. At the table next to us was a teenage boy with his mom and dad. The kid was totally engaged in his meal and having a good time gobbling up the food. No phone or iPad for him!


His parents though? They spent the entire meal on their phones checking email and texting. They never once said a word to their son. You could tell the boy was used to it and was entertaining himself in their absence. Tim and I just shook our heads.


If ever there was a strong case for putting down the phone and connecting with others -- and swapping stories back and forth -- it's this video. I loved it and it really got me thinking. I think you will enjoy it too. It's a great reminder to stop, talk, and share stories.


It's OK if I'm not tethered to my cell. When work is done I can ignore it and my iPad to share the story of my day with my husband -- and listen to his in return :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Deploy Neuro-Linguistic Programming (NLP)In Your Marketing Message

How to Deploy Neuro-Linguistic Programming (NLP)In Your Marketing Message | Digital Brand Marketing | Scoop.it
Learn how neuro-linguistic programming can boost marketing content engagement.

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malek's curator insight, August 22, 10:03 AM

The strictly formal business is in the past. Content should be merged with storytelling and emotional wording.


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How to Develop Rapport With Influencers via Social Media

How to Develop Rapport With Influencers via Social Media | Digital Brand Marketing | Scoop.it

The influencers in your niche are probably receiving hundreds of friendly requests a day. Hence, the trick behind successful outreach is to stand out among your peers and catch the intended party's attention.

 

The success probability may be bleak, but influencer engagement is not exactly rocket science. And it can drive significant results with the right strategy and social media practices....


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Jeff Domansky's curator insight, August 21, 7:38 AM

Here's a good overview of influencer best practices.

Payal kataria's curator insight, August 21, 9:40 AM

Social media has become indispensable when no business can thrive on its own..with increasing competition, new ideas are sparse and the climb is difficult !

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Charity, Empathy, And Storytelling: The Mechanics of Generosity

Charity, Empathy, And Storytelling: The Mechanics of Generosity | Digital Brand Marketing | Scoop.it
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]

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Karen Dietz's curator insight, August 21, 11:06 AM

Here's a great read on how storytelling can open wallets if done well. The recent non-profit study talked about here discovered that people will be more generous when making donations when respect for a person/group is present.


In other words, if your stories depict others as helpless, hopeless, and victims, donations are less. If your stories depict others as active participants in their own well-being, donations increase. This is significant.


And this lesson translates across all business sectors. Any organization will have better traction with its storytelling if the stories are respectful, generate respect, and have a meaningful resolution.


The study also chats about the difficulty of creating an effective pipeline of stories in an organization that can be shared. Well -- any organization, non-profit and for profit, has this issue.


The advice I agree with? Get your staff as close to the end user as possible -- that's where you will find a wealth of stories.


Enjoy this article and the insights it shares that you can immediately apply to your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it