Digital Brand Marketing
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Five companies with a human social media presence | Schaefer Marketing Solutions

Five companies with a human social media presence | Schaefer Marketing Solutions | Digital Brand Marketing | Scoop.it

Mark Schaefer stated in a recent article that we need to strive to be be more human because “Ultimately people will buy from who they know, who they trust.”

 

Our customers want to relate, be accepted and be noticed. Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland, or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers.

 

I spent time looking around the web and thinking back to experiences I have had and these five businesses stood out in a human way....

 


Via Jeff Domansky
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Jeff Domansky's curator insight, August 18, 2014 11:50 PM

Great examples and lessons.

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WhatsApp launches Status, an encrypted Snapchat Stories clone

WhatsApp launches Status, an encrypted Snapchat Stories clone | Digital Brand Marketing | Scoop.it
a new tab for sharing decorated photos, videos and GIFs that disappear after 24 hours. It’s another Facebook-owned Snapchat Stories copycat, but the twist is that it’s end-to-end encrypted like WhatsApp messaging.

Via Charlotte Catteeuw
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Rescooped by Os Ishmael from Online Marketing Resources
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3 Tactics for Hyperlocal Keywords

3 Tactics for Hyperlocal Keywords | Digital Brand Marketing | Scoop.it
Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you *exactly* the customers you're looking for.
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20 Instagram Landing Page Examples That Seal the Conversion

20 Instagram Landing Page Examples That Seal the Conversion | Digital Brand Marketing | Scoop.it

Instagram continues to move up the social media ladder. From a niche site for amateur photographers and a few filters to one of the top used image-sharing platforms, the advertising opportunities cannot be ignored by marketers looking to expand their audiences. And, as we continue to march toward an app-first online experience, mobile continues to outpace desktop in traffic.

 

Mobile-first sites such as Instagram will continue to reap the benefits, meaning your ads have greater potential — and create higher ROI if you combine ads with an Instagram landing page.

 

What is an Instagram landing page?

An Instagram landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and videos to convince its visitors to convert on an offer. And, since Instagram is primarily used as an app on mobile devices, it is important to design a mobile-friendly page. Visitors land on the page after clicking a promotional link on Instagram....


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Jeff Domansky's curator insight, February 23, 1:43 AM

Learn how to design a high-converting Instagram landing page based on these 20 example critiques. What did they do well and what could be A/B tested?