Mark Schaefer stated in a recent article that we need to strive to be be more human because “Ultimately people will buy from who they know, who they trust.”
Our customers want to relate, be accepted and be noticed. Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland, or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers.
I spent time looking around the web and thinking back to experiences I have had and these five businesses stood out in a human way....
Via Jeff Domansky