Digital Brand Marketing
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5 Advanced Conversion Rate Optimization Tips For 2016

5 Advanced Conversion Rate Optimization Tips For 2016 | Digital Brand Marketing | Scoop.it

Conversion rate optimization is the process of optimizing your landing pages to get the highest number of people signing up, purchasing or taking action.


Via Kamal Bennani, Marco Favero, massimo facchinetti
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18 Practical Twitter Tips for Beginners

18 Practical Twitter Tips for Beginners | Digital Brand Marketing | Scoop.it
Master Twitter starting with the basics. We have 18 Twitter tips for budding social media marketers.

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Friilance's curator insight, Today, 5:36 AM

18 Practical Twitter Tips for Beginners

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10 Myths about YouTube Users [Infographic] | Daily Infographic

10 Myths about YouTube Users [Infographic] | Daily Infographic | Digital Brand Marketing | Scoop.it

I was recently offered a free cable subscription and I said “Why? I don’t have a TV, and all my shows are on YouTube.” I would like to think that none of the stereotypes listed here apply to me. Fortunately, usage statistics can shed light on the reality of negative stereotypes of YouTube users.

The stereotypes in this infographic are really stereotypes of internet users, or Internauts, in general. I think these negative generalizations came out of the fact that computers were largely marketed as toys for boys when personal computers were first coming out. Of course, computers, and the internet, are much, much more than that, but when people kept interacting with this thing that had been presented as a toy, it was interpreted by the wider public as immature and unhealthy.

As this infographic on the growth of the internet shows, internet use exploded in the decade between 2002 and 2012, and is only increasing as more and more of the world comes online. Sterotypes of internet users are going to die pretty quickly as the vast majority of people on earth join the ranks....


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Jeff Domansky's curator insight, May 1, 11:52 PM

10 stereotypes about YouTube to note.

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Understanding the new layers of digital engagement

Understanding the new layers of digital engagement | Digital Brand Marketing | Scoop.it
Key takeaways from PSFK’s Future of Advertising Report identify the four layers of effective consumer outreach.

Via Soraia Ferreira, massimo facchinetti
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Vittorio Canavese's curator insight, April 29, 5:47 AM
I livelli di coinvolgimento digitale
Agnès's curator insight, May 2, 10:47 AM
Autres appellations des 4 C , Create / Communicate / commune / collaborate
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The surprising habits of original thinkers

The surprising habits of original thinkers | Digital Brand Marketing | Scoop.it
How do creative people come up with great ideas? Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the world. In this talk, learn three unexpected habits of originals -- including embracing failure. "The greatest originals are the ones who fail the most, because they're the ones who try the most," Grant says. "You need a lot of bad ideas in order to get a few good ones."

Via Ariana Amorim, massimo facchinetti
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How To Improve internal linking for SEO by Calculating Internal PageRank

How To Improve internal linking for SEO by Calculating Internal PageRank | Digital Brand Marketing | Scoop.it
DIscover a method for determining what pages on your site might be seen as authoritative by search engines, based on a metric called "internal PageRank."
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Interview with online marketer and Wikipedia expert Mike Wood - Social Media Slant

Interview with online marketer and Wikipedia expert Mike Wood - Social Media Slant | Digital Brand Marketing | Scoop.it
Mike Wood and I met a few weeks ago. His profile piqued my interested when he shared that he had released a book on Wikipedia marketing. That’s not something you hear every day! So I decided

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 27, 6:19 PM

Have you ever thought of using Wikipedia as a marketing tool? Mike Wood wrote the only book on the topic. So I decided to interview him to learn more...

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Facebook could take on Google News with News Feed update

Facebook could take on Google News with News Feed update | Digital Brand Marketing | Scoop.it

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Friilance's curator insight, April 28, 5:40 PM

Facebook could take on Google News with News Feed update

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On Branding: How a Digital Agency Goes Start-to-Finish with a Social Media Branding Strategy

On Branding: How a Digital Agency Goes Start-to-Finish with a Social Media Branding Strategy | Digital Brand Marketing | Scoop.it
Imagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others. Sounds a bit like social media, right? Sounds a bit like branding.
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15 Things to Try When Your Content Marketing is Boring

15 Things to Try When Your Content Marketing is Boring | Digital Brand Marketing | Scoop.it
BAM! You’ve hit the wall.It’s over. Your creativity has run out.Your content marketing was purring along just fine, but then the juices stopped flowing, and the content got really boring.Your users can tell. What used to sizzle and pop with excitement is now a mind-numbing wall of text and brain-cell-killing content.What should you do?
Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Story for Business: How to Create Stories That Move People to Act : Social Media Examiner

Story for Business: How to Create Stories That Move People to Act : Social Media Examiner | Digital Brand Marketing | Scoop.it
Social Media Marketing Podcast 193. In this episode Park Howell will explore the mechanics of storytelling, a craft every marketer should master.
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Out Posting Your Competitor On Social Media – Competitor Analysis For Content Marketing

Out Posting Your Competitor On Social Media – Competitor Analysis For Content Marketing | Digital Brand Marketing | Scoop.it
You are a small local coffee shop that opened. So far, there are a few fans and people love your coffee. Unfortunately, all your efforts are dwarfed by Starbucks and it’s fanatic coffee drinker bas…

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How Media Consumption Habits Are Changing

How Media Consumption Habits Are Changing | Digital Brand Marketing | Scoop.it

Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte. The report was based on data conducted in November 2015 of 2,205 consumers in the United States.


The researchers examined the media consumption habits of four generations: Millennials (born between 1983 and 2001); Generation X (1966-1982); Baby Boomers (1947-1965), and Matures (prior to 1947). More than half of all US consumers, and three-quarters of Millennials, watch movies and TV shows via streaming on at least a monthly basis, the researchers found.


Other key insights from the report: 


- 70% Americans binge-watch television content, viewing an average of five episodes at a time.


- 90% of US consumers say they multitask while watching TV.


- Nearly three quarters of Millennials age 19-32 say they are more influenced in their buying decisions by social media recommendations than TV ads.


- Social media sites have surpassed television as the most popular source of news for Millennials....


Via Jeff Domansky, Pantelis Chiotellis, oconnorandkelly, malek
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Jeff Domansky's curator insight, April 16, 1:05 AM

Millennials love streaming online video rather than watching live TV says Deloitte.

rodrick rajive lal's curator insight, April 21, 12:06 AM
Media consumption habits are changing and fewer people watch TV these days. As a corallary to this, it is becoming clear that social media is gaining popularity over TV. Consumers are more likely to be influenced by advertisements they come across on online socia media than advertisements that appear on TV. Social media sites are overtaking TV as a source of information, and entertainment.
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Facebook Switches Page Management and Posting Options – What You Need to Know

Facebook Switches Page Management and Posting Options – What You Need to Know | Digital Brand Marketing | Scoop.it
Facebook's recently changed the way Pages are accessed and managed, which has caused headaches for some social media managers. Here's how the new system works. 

Via THE *OFFICIAL ANDREASCY*, malek
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THE *OFFICIAL ANDREASCY*'s curator insight, Today, 5:01 AM

If you noticed a change recently in how you're able to access and manage your Facebook business Page, you're not alone - here's what you need to know.

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Airport launches new library that offers free e-books to travellers

Airport launches new library that offers free e-books to travellers | Digital Brand Marketing | Scoop.it
TRAVELLING can now be a more enjoyable experience at KL International Airport (KLIA), especially for book lovers.
Via Marianela Camacho Alfaro, Mark E. Deschaine, PhD, massimo facchinetti
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Video consumption on Snapchat more than doubled in less than a year

Video consumption on Snapchat more than doubled in less than a year | Digital Brand Marketing | Scoop.it
Snapchat may have started out as the ephemeral messaging and photo-sharing app, but a majority of users now consume video there too, according to a report..

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Pinterest rolls out its version of trending topics, called Featured Collections

Pinterest rolls out its version of trending topics, called Featured Collections | Digital Brand Marketing | Scoop.it
Pinterest rolls out its version of trending topics, called Featured Collections

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How to Prove the ROI of Your PPC Ad Campaigns in 7 Metrics

How to Prove the ROI of Your PPC Ad Campaigns in 7 Metrics | Digital Brand Marketing | Scoop.it
If you’re trying to connect PPC leads to revenue to make a business case for your efforts, here are some other metrics you should know.
Via Pedro Da Silva
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