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The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | Digital Brand Marketing | Scoop.it
Brands use social for storytelling 88 percent of the time.

Via Karen Dietz, malek
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Karen Dietz's curator insight, July 8, 2014 12:18 PM

Here's some eye-candy for us biz storytellers -- a handy infographic capturing salient content about why storytelling works and application for business.


Keep this around for presentations, blog posts, etc. As a piece of storytelling shorthand, it could be useful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tania Tytherleigh's curator insight, July 19, 2014 8:37 PM

Storytelling is also a powerful leadership tool we can use to really connect with our staff. 

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The shifting sizes of the mobile phone visualised

The shifting sizes of the mobile phone visualised | Digital Brand Marketing | Scoop.it

Phones have been doing some odd things over the last few years


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Thanks To 16 MUST FOLLOW @Scoopit Curators For Great Support!

Thanks To 16 MUST FOLLOW @Scoopit Curators For Great Support! | Digital Brand Marketing | Scoop.it

Special thanks this Memorial Day to 16 of the best content curators in the world who've supported our content with links likes and shares. Want to learn about how to curate content like a pro? 

Follow any 3 of these great content curators:

Os
@Os Ishmael 

Jakarta Web Developer
@Jakarta Web Developer

Martin's 
@MARTIN'S Gonçalo Wa kapinga

Dr. Mark
@Mark E. Deschaine, PhD

Imran
@imran bharti

Malek
@malek

 Frank Klein
@Frank J. Klein

Massimo
@massimo facchinetti

Steve
@steve batchelder

Jose
@José Gil de Sagredo

Wes
@Wes Thomas


Jan
@Jan-Olof Steen

Occonor And Kelly
@oconnorandkelly 

What Just Changed
@What Just Changed

Cendrine Marouatt
@Cendrine Marrouat - SocialMediaSlant.com 


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Marco Favero's curator insight, May 24, 6:00 AM

aggiungi la tua intuizione ...

Mark E. Deschaine, PhD's curator insight, May 24, 9:55 AM

I am very honored to be included in this impressive group of individuals!  Keep up the great work everyone!

malek's curator insight, May 25, 7:02 AM

Thank you @Martin (Marty) Smith, and the wonderful list. You always give us posts WORTHY to rescoop.

Rescooped by Os Ishmael from digital marketing strategy
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The Cool Future of Marketing Jobs & Technology

The Cool Future of Marketing Jobs & Technology | Digital Brand Marketing | Scoop.it
While the fundamentals of marketing are unlikely to change much, how those basic principles are implemented is about to undergo a massive change. Here I look at the way a marketing department in a medium to large enterprise might work, then a small business. The Future Marketing Jobs
The Curator: who reviews the tier one content generated by the Marketing AI Engine for the department.
Algorithmist: who writes algorithm for the content to be created based on feedback from the curator and the anal

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malek's curator insight, May 25, 7:17 AM

The Curator: who reviews the tier one content generated by the Marketing AI Engine for the department

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New Facebook Study Reveals Psychological Motivation Behind Status Updates

New Facebook Study Reveals Psychological Motivation Behind Status Updates | Digital Brand Marketing | Scoop.it
A new study has reinforced what many already suspected – people who constantly post Facebook status updates about their relationships are insecure, while people who post about their gym sessions and h

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malek's curator insight, May 25, 7:23 AM

The key element of this is, don’t take it all to heart. Don’t compare yourself to the lives of other based on their Facebook activity

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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Digital Brand Marketing | Scoop.it
A complete guide with step-by-step instructions for efficient and expert content curation.

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malek's curator insight, May 25, 7:44 AM

There are some pitfalls to sharing without reading.

  • The story could be far worse quality than you anticipated, and it’d reflect poorly on your tastes and opinions.
  • The story could have a misleading headline. It could take an entirely different angle than you expected.
  • The words, language, and visuals may not be inline with your brand standards or policies.
  • You might be asked to give your opinion on the article.
  • Many people view it as a shady practice or even dishonest.
Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Digital Brand Marketing | Scoop.it
A complete guide with step-by-step instructions for efficient and expert content curation.

Via malek, massimo facchinetti
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malek's curator insight, May 25, 7:44 AM

There are some pitfalls to sharing without reading.

  • The story could be far worse quality than you anticipated, and it’d reflect poorly on your tastes and opinions.
  • The story could have a misleading headline. It could take an entirely different angle than you expected.
  • The words, language, and visuals may not be inline with your brand standards or policies.
  • You might be asked to give your opinion on the article.
  • Many people view it as a shady practice or even dishonest.
Rescooped by Os Ishmael from digital marketing strategy
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Best Alternatives to Hootsuite | Listly List

Hootsuite is the most well known social media management tool. It's very powerful, has a free version, integrates with a huge number of social networks. It allows you to publish and schedule as well as monitor and analyse. But is it the best? Whilst it may well suit many individuals and businesses, Hootsuite will not be the best fit for everyone. The good news is that there are plenty of alternatives, and that is where this list comes in! | Agora Pulse, Oktopost, Socialdraft, Buffer, and Rignite

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malek's curator insight, May 23, 3:04 PM

Plan your marketing campaign with an easy to use drag and drop calendar. Mobile ready

Rescooped by Os Ishmael from Content Creation, Curation, Management
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30+ SEO tools to make your life easier - Econsultancy (blog)

30+ SEO tools to make your life easier - Econsultancy (blog) | Digital Brand Marketing | Scoop.it
With the help of some SEO experts, I've compiled a list of useful tools to help with on-site optimisation, link analysis and more.

Via Level343, massimo facchinetti
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Content Marketing Statistics That Actually Drive Action

Content Marketing Statistics That Actually Drive Action | Digital Brand Marketing | Scoop.it
Data roundups are a helpful resource when it comes to presentation day. Throw some stats on a slide deck, present it to your boss and hope that project gets approved. But how...

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5 Ways to Do Proper Competitive Research | SEJ

5 Ways to Do Proper Competitive Research | SEJ | Digital Brand Marketing | Scoop.it

Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.


Via Kamal Bennani, massimo facchinetti
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The Best Tools for Mobile App Prototyping

Compiling a list of tools, native apps as well as cloud-based, to help build compelling Mobile (and Desktop) App prototypes. | UXPin: UX Design & Wireframing Tools As Beautiful As Your Work, Pixate, Origami from Facebook, Framework7, and Free Web & Mobile (iOS, Android) Prototyping and UI Mockup Tool | InVision

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Martin (Marty) Smith's curator insight, May 25, 7:12 AM

I've used Appy Pie (not on the list) and found it helpful to have functional app to show designers. 

AUSLNX LLC's curator insight, May 25, 4:57 PM

A great starting point for those thinking about apps and how they can be leveraged

Zigmas Bigelis's curator insight, Today, 12:43 AM

See and try

Rescooped by Os Ishmael from Content Creation, Curation, Management
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7 Types of Content to Include in Your Strategy and Why {part 1}

7 Types of Content to Include in Your Strategy and Why {part 1} | Digital Brand Marketing | Scoop.it
Content Marketing Strategy Must-Haves | Part 1: When creating content, a good rule is to make it deep and wide. To get the full benefits of inbound marketing, you need to create shareable content.
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Marco Favero's curator insight, May 22, 8:55 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Business in a Social Media World
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Content creation: 3 tips to choose the best formats for your blog (Infographic)

Content creation: 3 tips to choose the best formats for your blog (Infographic) | Digital Brand Marketing | Scoop.it
If you have followed this blog long enough, you know my stance on content creation. It has many benefits, including the ability to show off your expertise, build trust, and create advocacy. Now, before thinking of benefits, let's go back to the basics. How do you choose the best formats for your content strategy?

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Professional insight into the world of cyber security

Professional insight into the world of cyber security | Digital Brand Marketing | Scoop.it
Professional insight into the world of cyber security - Julie Evans and Samantha Sanderson answer some pressing questions on cyber security.

Via Roger Smith, Frank J. Klein
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Roger Smith's curator insight, May 24, 7:01 PM

Nice article Julie and Samantha - well worth the time to read

Rescooped by Os Ishmael from Content Creation, Curation, Management
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16 Reasons Why People Leave Your Website

16 Reasons Why People Leave Your Website | Digital Brand Marketing | Scoop.it

Are you getting traffic to your website, but very few of those visitors are converting into leads and customers? You might be making one of these mistakes on your website. Here are 16 reasons people leave your site without buying.


Via Kamal Bennani, massimo facchinetti
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Interactive haïkus, Virtual reality & Algorithmic storytelling : An interview with William Uricchio

Interactive haïkus, Virtual reality & Algorithmic storytelling : An interview with William Uricchio | Digital Brand Marketing | Scoop.it
This was a great initiative from the NFB and ARTE... A call for interactive projects with a strong ambition : how to imagine a sort of « web equivalent » to traditional japanese haikus ? 162 propos...

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CEOs are finally embracing social. What does it mean to you? | Mark Schaefer

CEOs are finally embracing social. What does it mean to you? | Mark Schaefer | Digital Brand Marketing | Scoop.it

An analysis found that 80 percent of the CEOs of the world’s largest 50 companies are engaged online and on social media, more than double of what the same study found in 2010.

The findings are interesting because not long ago being social was once considered too risky, the article said. CEOs feared that saying the wrong thing online would ignite a firestorm of antagonists, dissatisfied customers, and disgruntled employees, who could threaten the company’s reputation. Now, having a digital strategy integrated across multiple channels is the new mandate to neutralize criticism. It’s become more important to transparently tell the company’s story and join the conversation.

Research  shows that five significant trends over the past five years have contributed to CEOs’ increased sociability....


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Jeff Domansky's curator insight, May 25, 1:05 PM

At last. CEOs are finally embracing social media.

Gregory Cheong's curator insight, May 25, 10:42 PM

Good wat for CEOs to reach out

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32 Inspiring B2B digital marketing case studies

32 Inspiring B2B digital marketing case studies | Digital Brand Marketing | Scoop.it
First, a few depressing facts:

86 percent of B2B companies say they are doing content marketing
Just 38 percent say it is effective
21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute)
Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons.

Is it harder or are we not looking hard enough?

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.

Via Kamal Bennani, Brian Yanish - MarketingHits.com, massimo facchinetti
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Brian Yanish - MarketingHits.com's curator insight, May 25, 3:37 PM

Check out this article for many links to great B2B case studies.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Content Curation Sites for Data Visualization

5 Content Curation Sites for Data Visualization | Digital Brand Marketing | Scoop.it

Via Ana Cristina Pratas, massimo facchinetti
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Marco Favero's curator insight, May 24, 6:00 AM

aggiungi la tua intuizione ...

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Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail

Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail | Digital Brand Marketing | Scoop.it

Medium Cool
Why do we need another blogging tool? Reasonable question. If Medium was simply and only another micro-blogging and content curation tool then the answer would be in the negative.

 

We don’t need another blogging tool no matter how cool, efficient and mobile-ready the new tool’s User Interface. That’s why Medium isn’t a micro-blogging tool. Medium is a community forming NOW and that has many benefits including:

 

* Grow with the network while not as crowded as Medium will become.

* Fill the hole between your blogs and social nets.

* Curate across your owned properties easily into one place.

* Create and curate mobile ready content.

 


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Email Marketing Plan | The 6-Step Email Marketing Game Plan

Email Marketing Plan | The 6-Step Email Marketing Game Plan | Digital Brand Marketing | Scoop.it
We'll send over a million emails in over a dozen markets --- today. Click here to get access to our ultimate guide to setting up an email marketing plan.

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Joan Stewart's curator insight, May 23, 2:58 AM

Lindsay Marder shares insights on making Email Marketing set ups, together with ideas on headers and body to entice high converting emails.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Over-the-Top Streaming Video Services to Reach 330 Million+ Subscribers By 2019

Over-the-Top Streaming Video Services to Reach 330 Million+ Subscribers By 2019 | Digital Brand Marketing | Scoop.it

Consumer adoption of streaming video services is surging, according to a new report by Juniper Research out this morning, which finds that subscriber numbers for services like Netflix and Amazon Prime Instant Video will grow from 92.1 million in 2014 to 333.2 million global subscriptions by 2019.

 

Connected TVs and streaming media devices like Amazon’s Fire TV Stick and Chromecast will be driving this adoption, as will connected game consoles and set-top boxes that provide streaming video as pre-loaded services....

 

In contrast, the newer streaming media devices are making watching over-the-top services more accessible on the big screen of the living room TV. They not only simplify the process of getting connected, but they’re also often sold at price points so low – Chromecast is $35 and the Fire TV Stick is $39, for example – that buying a streaming media stick is almost a no-brainer for many consumers....


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Jeff Domansky's curator insight, May 23, 10:47 AM

Got video? Streaming video services are surging, according to a new research by Juniper Research.

Rescooped by Os Ishmael from Content Curation World
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13 Real-World Examples of How Content Curation Can Be Monetized

Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustain…

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Steve Whitmore's curator insight, May 24, 7:38 AM

This slideshow really  gives a broad picture of the world of content curation.  It touches on aspects of curation that I have never really considered before.  

Marco Favero's curator insight, May 25, 3:56 AM

aggiungi la tua intuizione ...

ChemaCepeda's curator insight, May 25, 11:03 AM

La curación de contenidos no es solo seleccionar, cortar, sino que es un proceso que va mucho más allá. ¿Filtras, curas o destilas?

Rescooped by Os Ishmael from Marketing Revolution
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Why I'm Not A SEO #3

Why I'm Not A SEO #3 | Digital Brand Marketing | Scoop.it

Why I'm Not A SEO in 3 Parts

Why Not A SEO #1
Blue Oceans on Scenttrail Marketing 
http://www.scenttrail.com/why-im-not-an-seo/ ;

Why Not SEO #2
Used Car Salesmen LinkedIn
https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith ;

Why Not SEO #3
Confusingly Similar & the Psychology of Great Web Marketers
on Curagami
http://www.curagami.com/magical-thinking/new-seo/why-im-not-a-seo-3/  ;


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Demand for How-to Content on YouTube is On the Rise

Demand for How-to Content on YouTube is On the Rise | Digital Brand Marketing | Scoop.it

According to the report:[


A]lthough we see these searches across age groups, it’s most pronounced among millennials. In fact, 67% of millennials agree that they can find a YouTube video on anything they want to learn.


Millennials aren’t the only drivers behind the increased demand for how-to content. In fact, the report notes that 91 percent of mobile users check YouTube for inspiration while working on a project. And brands are using this demand for how-to content to connect with consumers in useful and meaningful ways.


This is a key lesson for content marketers. While content marketers often talk about engaging customers with timely and relevant content, many miss the markwhen it comes to developing content that truly serves the needs of the target audience....


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Jeff Domansky's curator insight, May 22, 10:12 AM

Here's how YouTube presents a big opportunity for marketers who can provide how to videos for consumers.