Digital Brand Marketing
7.3K views | +0 today
Follow
 
Rescooped by Os Ishmael from Business in a Social Media World
onto Digital Brand Marketing
Scoop.it!

IKEA create a website within Instagram to showcase their new collection

IKEA create a website within Instagram to showcase their new collection | Digital Brand Marketing | Scoop.it
To promote their new PS 2014 collection, IKEA's Russian division teamed up with the Moscow-based agency Instinct to create an Instagram campaign with a difference.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 5, 2014 4:28 PM


Looking for a creative way to promote your products? You may want to read this article to see how IKEA leveraged Instagram. This is very simple and yet genius at the same time! 

Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

8 Extra To-Dos for Better Content Distribution (With Examples) - The Mention Blog

8 Extra To-Dos for Better Content Distribution (With Examples) - The Mention Blog | Digital Brand Marketing | Scoop.it
You just poured everything you had into an epic piece of content. You spent hours Googling information and examples. You toiled over the perfect way to organize and present the information.
Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Social Stories
Scoop.it!

Snapchat is raising more money around $20 billion valuation

Snapchat is raising more money around $20 billion valuation | Digital Brand Marketing | Scoop.it
Snapchat may have first made its name in the crowded world of mobile apps with an ephemeral messaging service, but the startup and its wildly popular app..

Via Charlotte Catteeuw
more...
No comment yet.
Rescooped by Os Ishmael from Digital Content Marketing
Scoop.it!

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You | Digital Brand Marketing | Scoop.it
Discover 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS.
Via brandinmind
more...
No comment yet.
Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
Scoop.it!

3 Things Successful B2B Marketing Teams Do Differently - Pardot

3 Things Successful B2B Marketing Teams Do Differently - Pardot | Digital Brand Marketing | Scoop.it
What do high-performing B2B marketing teams know that most marketers don’t? That’s what a brand new Salesforce study of over a thousand B2B marketers sought to find out.
Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Have PR and Marketing Suddenly Become the Same Thing?

Have PR and Marketing Suddenly Become the Same Thing? | Digital Brand Marketing | Scoop.it

I was having a discussion with one of my oldest and closest friends the other day about his career. He wants to go farther in the world of public relations but doesn’t quite know what he needs to get there. So, as an enterprising go-getter, he started making connections and asking other PR pros what he needs to know in this day and age to get ahead of the competition.


What one professional told him made me laugh and then made me think.


“To get ahead, you need to know two things: Google Analytics and SEO.


”This kind of stopped me in my tracks. Yes, analytics and SEO are extremely important in the digital world. They go hand in hand – one promotes your website while the other tracks how you’re doing.


For instance, you can be at the top of the rankings for a key term, but if your bounce rate for that page is insanely high, you might need to change some things. SEO only gets you the attention you need; analytics will tell you exactly how long and what happens after the user sees your page.


But what shocked me is that it wasn’t a marketing executive that was telling my friend how essential these tools are, but a public relations professional with many, many years in the business.


So has public relations and marketing suddenly become the same thing?...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 23, 9:36 AM

Great question for PR pros to ponder!

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

The Surprising Truth About What To Post on LinkedIn

The Surprising Truth About What To Post on LinkedIn | Digital Brand Marketing | Scoop.it
Despite concerns from users about the rising 'Facebook-ification' of LinkedIn, contributor John Nemo says that getting more personal on the platform (with a few important caveats) can be great for business.

Via THE *OFFICIAL ANDREASCY*, steve batchelder, malek
more...
No comment yet.
Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
Scoop.it!

Understanding the mobile customer journey | Search Engine Watch

Understanding the mobile customer journey | Search Engine Watch | Digital Brand Marketing | Scoop.it
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers.
Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Accenture: Top 5 Digital Health Trends Show the Power of People

Accenture: Top 5 Digital Health Trends Show the Power of People | Digital Brand Marketing | Scoop.it
The Accenture Digital Health Technology Vision 2016 investigates five trends behind a “people-first” approach to digital health transformation.
Via Adrian Adewunmi Ph.D, Marc Wachtfogel, PhD, malek
more...
No comment yet.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Successful Cause Marketing: The Storytelling Psychology + What Makes It Work Best

Successful Cause Marketing: The Storytelling Psychology + What Makes It Work Best | Digital Brand Marketing | Scoop.it
In a saturated mediascape, brands are looking for strategies that reach beyond our expectations. Cause marketing is one promising way forward.

Via Karen Dietz
more...
Karen Dietz's curator insight, May 19, 4:01 PM

Here's a great post about storytelling going right at Expedia. Their social cause is supporting St. Jude's Children's Hospital. The digital story they share about their work with St. Jude's definitely got to me. Good job Expedia!

 

The author of the post, Nicola Brown, analyzes the video and what Expedia is doing for the hospital's patients, sharing with us what makes it work. 

 

Point #3 is about rich storytelling and it's a point well worth remembering. When working with leaders, I always make the effort to promote rich, nuanced, multi-layered storytelling to produce maximum benefits. Thin, simplistic stories will only take you so far.

 

Anyway, enjoy this piece and the video. It is amazing.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

"Content Strategy is the New Information Architecture" dixit @RGA's @fabriciot

"Content Strategy is the New Information Architecture" dixit @RGA's @fabriciot | Digital Brand Marketing | Scoop.it

“(…) now companies own a number of different websites, microsites, mobile apps, social profiles, blogs, channels, intranets and internal sites, slack groups (and the list continues to grow). Content flows through all these channels every single day, and someone needed to take the role of making sense out of it all. Of why, how and where things are published, and of how that all ladders up to a larger content strategy. (…)” https://uxdesign.cc/the-state-of-ux-in-2016-4a87799647d8#.hchdxjstx


Via Frank Delmelle, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

The 17 Worst Social Media Tips I Ever Got

The 17 Worst Social Media Tips I Ever Got | Digital Brand Marketing | Scoop.it
There is some bad social media advice out there. Some so called experts keep these social media tips afloat, listening to them can easily break your success

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Venkatesh Iyer (venkyiyer.com)'s curator insight, May 19, 2:15 AM
I like, because I agree with almost everything in this post
Rescooped by Os Ishmael from Social Stories
Scoop.it!

Facebook is experimenting with adding videos in comments

Facebook is experimenting with adding videos in comments | Digital Brand Marketing | Scoop.it
Based on what we’ve seen in screenshots, when you want to respond to a post, just tap on the camera icon like you’d want to insert an image. There you’ll be able to record and share your video reply

Via Charlotte Catteeuw
more...
No comment yet.
Rescooped by Os Ishmael from Social Stories
Scoop.it!

Facebook vs Youtube: Which Side of the Video Battle Should You Join?

Facebook vs Youtube: Which Side of the Video Battle Should You Join? | Digital Brand Marketing | Scoop.it
Deciding which platforms to invest your video marketing has been yet another hurdle to overcome with the rising competition between Facebook and YouTube. The folks at Wolfgang Digital share the findings of their study to determine where your videos will get the most bang for your buck.

Via Charlotte Catteeuw
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

12 Writing and Formatting Tactics That’ll Get Your Longest Posts Read

12 Writing and Formatting Tactics That’ll Get Your Longest Posts Read | Digital Brand Marketing | Scoop.it

As you can see, Nielsen says that users read a maximum of 28% of the words during an average visit.


When you apply this formula to your 1500-word post, the answer comes out as 420 words.


If you’ve been spending hours whipping out longform content, know that your readers have been IGNORING most of it.


But, there’s help: you can use findings of various web readability studies and other general web writing and styling practices to boost your post readership. Here are 12 of the most effective writing and formatting tactics, to give you a head start. ...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, Today, 3:09 AM

Neil Patel shares 12 excellent tips on writing and blogging.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO

Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO | Digital Brand Marketing | Scoop.it
Get a comprehensive list of white hat ways to build inbound links to your website.
Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Digital Content Marketing
Scoop.it!

Is your brand prepared for voice search?

Is your brand prepared for voice search? | Digital Brand Marketing | Scoop.it
As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.
Via brandinmind
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

6 Essential Ingredients to Content Creation

6 Essential Ingredients to Content Creation | Digital Brand Marketing | Scoop.it
Creating content can seem daunting at times, but these six ingredients for success should be a helpful place to start!

Via Kamal Bennani, massimo facchinetti
more...
zamiub's comment, May 23, 1:55 PM
nice post (www.crackslink.com)
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

5 Creative Digital Tools That Bring Visuals and Writing Together

5 Creative Digital Tools That Bring Visuals and Writing Together | Digital Brand Marketing | Scoop.it
Experiment with this list of creative digital tools that unite art and writing in amazing visual storytelling projects. Your students will love them!

Via Maria Margarida Correia, Liz Bujaki, Jim Lerman, Luciana Viter, malek
more...
No comment yet.