"Would you like to know how you can instantly connect and build trust with your audience, no matter what business you’re in? It’s about telling your story.
In order to help you do that, I’m going to walk you through a 3-Step Story Formula that will show you how you can determine, with the precision of a surgeon’s scalpel, what story to tell, exactly how to write it, and what you need to say in order to get a response (like a click, an opt-in, or even a purchase)."
Read the full article to find out more about these three steps and see examples:Find your "origin" storyStructure it “hero’s journey” styleHow to close
Via Kim Zinke (aka Gimli Goose)