Digital Brand Marketing
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Storythinking > Storymaking > Storytelling

"Storytelling" is a long time resident of the charts of educational ideas. As a topic of workshops and presentations (I've done plenty), books (none for me),...

Via Hans Heesterbeek, mirmilla
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mirmilla's curator insight, May 18, 2014 3:43 AM

Interesting examples of new way of storytelling

Digital Brand Marketing
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Rescooped by Os Ishmael from Business in a Social Media World
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Clickbait headlines are not the problem - The Storyteller Marketer

Clickbait headlines are not the problem - The Storyteller Marketer | Digital Brand Marketing | Scoop.it
After all, isn't the objective of a title is to get you interested enough to click it?So why do we get pissed off with over-sensationalized headlines?

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 27, 3:02 PM

The best part of this article? Its conclusion!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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How To Measure Content Performance?

How To Measure Content Performance? | Digital Brand Marketing | Scoop.it

"We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most..."


Via Frank Delmelle, massimo facchinetti
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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4 Tips for Journalists to Master Snapchat Stories - MediaShift

4 Tips for Journalists to Master Snapchat Stories - MediaShift | Digital Brand Marketing | Scoop.it

Snapchat is no longer just a private messaging tool for kids. Snapchat is a news platform, and it’s a platform for more than just the 20 media companies with precious spots in Discover, Snapchat’s dedicated professional media channel. Media companies big and small are using the Snapchat Stories feature, which allows you to create longer videos by piecing together photos and individual videos, each up to 10 seconds long.


How Media Companies Are Using Stories


Companies like The Hill and the Washington Post are using Snapchat Stories to cover political rallies; companies like The Skimm, Real Simple Magazine, CNBC, and CBS News are giving behind-the-scenes looks at their operations; and companies such as Mic, The Verge, and the Moscow outlet In the Now are using it to distribute original stories created just for Snapchat. And there’s a lot of crossover—most of the media companies I follow are still experimenting and have done all of these things and more.


As social media strategist Barbara Kolbe Baker noted recently on her “Snaps by the Pond” channel, Stories have been so successful that they’re the target of Snapchat’s new ad rollout: Starting this week, advertisers can now buy ads between individual users’ Stories instead of being limited strictly to Snapchat Discover....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 11:17 AM

Time to add Snapchat to your social marketing mix.

Rescooped by Os Ishmael from Digital Content Marketing
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Facebook Live Rolls Out Continuous Streaming: This Week in Social Media : Social Media Examiner

Facebook Live Rolls Out Continuous Streaming: This Week in Social Media : Social Media Examiner | Digital Brand Marketing | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Live, Twitter Character Count, Instagram Media Buying)
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Rescooped by Os Ishmael from Social Stories
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Facebook’s Canvas format isn’t just for ads anymore

Facebook’s Canvas format isn’t just for ads anymore | Digital Brand Marketing | Scoop.it
Facebook users can expect to start seeing more of the company's Canvas format. For those of you who haven't been following all of Facebook's different ad..

Via Charlotte Catteeuw
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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How Lead Generation Software plays Critical Part in your B2B marketplace? - Kapture CRM

How Lead Generation Software plays Critical Part in your B2B marketplace? - Kapture CRM | Digital Brand Marketing | Scoop.it
Lead Generation software plays part in your entire process cycle, right from initial lead reception to final customer acquisition.

Via Abhishek Mohanty, massimo facchinetti
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Rescooped by Os Ishmael from Digital Content Marketing
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Influencing with ad copy: how to truly drive action

Influencing with ad copy: how to truly drive action | Digital Brand Marketing | Scoop.it
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers' decision-making brains to drive clicks and conversions.

Via brandinmind
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Rescooped by Os Ishmael from The Content Marketing Hat
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Huge News For Live Streaming Video

Huge News For Live Streaming Video | Digital Brand Marketing | Scoop.it
Major announcements from Facebook and YouTube for live video broadcasts, as well as Twitter and Tumblr.

Via Mike Allton
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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31 Video Marketing Statistics to Motivate You [Infographic]

31 Video Marketing Statistics to Motivate You [Infographic] | Digital Brand Marketing | Scoop.it
Check out some compelling statistics on the state of video marketing and how it affects brand awareness, lead generation, and online engagement.
Via Karen Dietz
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Karen Dietz's curator insight, June 24, 10:18 AM

Still not sharing your stories with video? These stats should change your mind!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Art Jones's curator insight, June 24, 6:20 PM

Great Infographic!

Rescooped by Os Ishmael from Online Marketing Resources
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How To Classify your Blog Posts in Analytics Using Content Groupings

How To Classify your Blog Posts in Analytics Using Content Groupings | Digital Brand Marketing | Scoop.it
How to classify your blog posts inside Analytics, using Google Tag Manager, by blog post length, title length, number of images/videos, and publish day.
Via Pedro Da Silva
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The voice search explosion and how it will change local search

The voice search explosion and how it will change local search | Digital Brand Marketing | Scoop.it

Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal.


The potential for voice search to become a major search medium is well illustrated by the number of slides Mary Meeker devotes to the topic in her annual Internet Trends report that was just released this month. Out of 213 slides, Mary included 23 slides on voice search. And while the numbers on voice search growth vary quite widely, they all agree on one trend: explosive growth.


Explosive growth and the reason behind itAt LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge.


Yet more recent numbers show that growth accelerating — Google announced at I/O that 20 percent of all searches have voice intent, while Meeker’s charts show that in May 2016, 25 percent of searches on Windows 10 taskbar are voice searches....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 23, 1:24 AM

Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.

Rescooped by Os Ishmael from digital marketing strategy
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Google brings rich results filter to Search Analytics report within Search Console

Google brings rich results filter to Search Analytics report within Search Console | Digital Brand Marketing | Scoop.it
After seeing leaked screen shots of a rich results filter in the Google Search Console, it is now available for all to use.

Via THE *OFFICIAL ANDREASCY*, Andreas Christodoulou, malek
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THE *OFFICIAL ANDREASCY*'s curator insight, June 23, 2:26 AM

Very useful article! Great post!

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Google's RankBrain and Penguin 4.0 to Shake Up the Internet

Google's RankBrain and Penguin 4.0 to Shake Up the Internet | Digital Brand Marketing | Scoop.it

Last week Google made a number of major announcements. There’s nothing unusual about that, of course, except this time the announcements have big implications for SEO, which will make thousands of businesses around the world wary about their efforts to scale SERPs.

This time around, Google has publicly discussed two new updates which offer a major shake-up to the standard Penguin or Panda upgrade. One is a new algorithm called RankBrain, which boasts machine learning capabilities, and the other is a slightly disconcerting real-time Penguin update. For the latter, it essentially means it’s time for businesses to be at the peak of their game with their SEO practices.

When not frightening businesses with a continuous SEO ranking update, Google is nearing completion of an extraordinary project which would bring the Internet to over 100 million people around Indonesia. For businesses, however, the big news is Google’s latest updates–here’s what’s known so far....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 21, 11:57 PM

An artificial intelligence component and a new search engine optimization update should have businesses and SEO consultants busy.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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When Can You Expect Your Content Marketing Efforts to Bear Fruit?

When Can You Expect Your Content Marketing Efforts to Bear Fruit? | Digital Brand Marketing | Scoop.it

Click here to edit the content


Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, June 20, 6:18 PM

Check these 4 steps to be sure your Content Marketing is on the right path.  If you are not creating content specifically for targeted readers, you will not reap the rewards.

Rescooped by Os Ishmael from digital marketing strategy
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Twitter debuting stickers that act like hashtags for photos

Twitter debuting stickers that act like hashtags for photos | Digital Brand Marketing | Scoop.it

"In a move to be more like the cool kids over at Snapchat, Twitter today unveiled a new library of stickers that can be added to photos, which can be searched like hashtags so you can make sure you …"


Via Leona Ungerer, Skylly_W, malek
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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What's More Important: Social Media Fans or User Generated Content? | Agorapulse

What's More Important: Social Media Fans or User Generated Content? | Agorapulse | Digital Brand Marketing | Scoop.it
What's more important for your social media strategy -- more fans or more user generated content? We'll explore this big question.

Via Jacques Tang, massimo facchinetti
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Jacques Tang's curator insight, June 27, 5:19 AM

Pour les entreprises et les marques, aucun doute, le nombre de fans est loin d'être un indicateur. Un partage de bon contenu engagera au mieux vos fans et vos cibles de Facebook ads. #socialmedia