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Rescooped by Os Ishmael from Documentary Evolution
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Storythinking > Storymaking > Storytelling

"Storytelling" is a long time resident of the charts of educational ideas. As a topic of workshops and presentations (I've done plenty), books (none for me),...

Via Hans Heesterbeek, mirmilla
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mirmilla's curator insight, May 18, 3:43 AM

Interesting examples of new way of storytelling

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Rescooped by Os Ishmael from Strategic Influence Marketing
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Why Influence Marketing on your Socialselling Journey?

Why Influence Marketing on your Socialselling Journey? | Digital Brand Marketing | Scoop.it
How to Engage Earlier in Sales Cycle and Side Swipe the Competition How the World has Changed 10 Years ago when I bought a car, I would spend weekends visiting car showrooms, sitting in front of sa...

Via Ron Sela
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Rescooped by Os Ishmael from 3 World Marketing Mix
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How To Scale Company Culture For Competitive Advantage

How To Scale Company Culture For Competitive Advantage | Digital Brand Marketing | Scoop.it

Given the speed and skill with which today’s companies move -- especially technology businesses -- competitive advantage derived from a product or idea can be erased at a moment’s notice. But strong culture never dies. Culture isn’t just a set of inspirational sayings and wall ornaments. Culture is what you collectively believe and -- in practice -- what you collectively do.How can companies make culture systemic? First and foremost, make it endemic to personnel decisions. Put culture at the core of why you hire, fire and promote people.


Via Kenneth Mikkelsen, Thorsten Strauss
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Thorsten Strauss's curator insight, September 22, 12:30 AM
best practice: scaling culture
Rescooped by Os Ishmael from digital marketing strategy
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How to use videos in marketing #infographic

How to use videos in marketing #infographic | Digital Brand Marketing | Scoop.it

"Il video dovrebbe essere una parte essenziale della vostra strategia di marketing. Ecco perché. "


Via Brian Yanish - MarketingHits.com, massimo facchinetti, Marco Favero, malek
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OXY GREY's curator insight, September 22, 5:12 AM

La vidéo devrait faire partie de votre stratégie marketing. Si ce n'est pas le cas, découvrez cette infographie.

Yvonne A Jones's curator insight, September 22, 8:21 AM

Using videos in your marketing is an effective way to educate your market in short segments, and build your credibility at the same time.  When you can provide answers to questions your readers ask through video you're also building the know, like and trust factor quickly as it's no longer one-dimensional.

malek's comment, Today, 10:01 AM
welcome back Rodrigo
Rescooped by Os Ishmael from Just Story It Biz Storytelling
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"The kids have no imagination!"

"The kids have no imagination!" | Digital Brand Marketing | Scoop.it

"The power of the spoken word hasn’t disappeared and it never will. But with the enormous forces applied by hardware, software, advertising and media corporations – to consume, consume and consume some more – kids brains are being rewired. What to? pretty simple – to consume media. Lately becoming a synonym to advertising."


Via Gregg Morris, Peter Fruhmann, Karen Dietz
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Karen Dietz's curator insight, September 22, 9:12 AM
I agree with Peter Fruhmann on this point -- and the point of the article. We definitely need more storytelling, not sound bites. Enjoy. I'm on the road this week with client work (and last week as well). Sorry for the super short reviews! More to come in a few days.
Rescooped by Os Ishmael from Content Creation, Curation, Management
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This Pixar Supercut Will Remind You Just How Important Color is in Storytelling

This Pixar Supercut Will Remind You Just How Important Color is in Storytelling | Digital Brand Marketing | Scoop.it
One oft overlooked aspect of filmmaking, whether it happens during production or post, is color. Sure, you grade your film to give it the look and feel you want, but how well are you utilizing color to tell your stories?

Via massimo facchinetti
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6 Spam-Free Link Building Methods that Won’t Make Google Cry

6 Spam-Free Link Building Methods that Won’t Make Google Cry | Digital Brand Marketing | Scoop.it

Non-spammy link building options other than guest blogging.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Writing for SEO Part One: Basic Optimization Tips and the Logic Behind Them - Business 2 Community

Writing for SEO Part One: Basic Optimization Tips and the Logic Behind Them - Business 2 Community | Digital Brand Marketing | Scoop.it
Writing for SEO Part One: Basic Optimization Tips and the Logic Behind Them
Business 2 Community
In a lot of ways, writing for SEO, or search engine optimization, has come full circle.

Via massimo facchinetti
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Marco Favero's curator insight, September 21, 8:49 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How Smart Devices Can Be Disruptive without Being Intrusive

How Smart Devices Can Be Disruptive without Being Intrusive | Digital Brand Marketing | Scoop.it

The key to a gadget’s ubiquity is balancing both function and design, so the device can enhance someone’s lifestyle without requiring them to change their behavior…too much.

 

I was lucky enough to spend 17 years of my career at HP, mostly with the PC and printer business, at a time when we were creating new businesses and taking new ideas to market at a breakneck pace Some of the basic rules

 

I learned back then became extremely relevant when I joined Livescribe. Right away, we shifted our product design to embrace smartphones and tablets given the ubiquity and power of modern mobile devices....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 21, 10:57 AM

The secret when it comes to wearables? The gadgets that are winning are not only innovative, they also integrate into people’s lives without being intrusive.

Marco Favero's curator insight, September 21, 11:05 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Semantic Mark-up for SEO – What, Why and How (Infographic) - Digital Marketing Philippines

Semantic Mark-up for SEO – What, Why and How (Infographic) - Digital Marketing Philippines | Digital Brand Marketing | Scoop.it
Semantic mark-up is important for the future of your SEO efforts and the best place to start is to learn the What, Why and How of Semantic Mark-up.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing, massimo facchinetti
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Rescooped by Os Ishmael from Marketing Revolution
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6 Free Visual Marketing Revolution Tools

6 Free Visual Marketing Revolution Tools | Digital Brand Marketing | Scoop.it

This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I'm worried I'll get left in the visual storytelling dust.

 

I know I'm not alone.

 

Luckily, we non-artists have a few tools to mask our lack of design talent.

 

These tools are free, but often have advanced paid features for when you're ready to step up your game. They don't replace a designer's expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates....

 

 


Via Jeff Domansky, aanve, Martin (Marty) Smith
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Two Pens's curator insight, September 18, 2:27 PM

My fave is Recite:  let's you make any quote look art directed. Given Twitter's predilection for quotes, it's a no-brainer.

Martin (Marty) Smith's curator insight, September 20, 11:51 PM

Great share from Jeff and all new to me. Don't let Jeff fool you, if his artistic abilities are failing then I hope I can fail that good (he just past me the other day like a bullet on Scoop.it views). Great share here of new cool tools. 


lepidopt's curator insight, Today, 3:51 AM

confirmo la buena selección

Rescooped by Os Ishmael from Business in a Social Media World
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Optimize your social media profiles in a few steps with this infographic

Optimize your social media profiles in a few steps with this infographic | Digital Brand Marketing | Scoop.it
Yesterday, I published an article containing a list of easy tips to help you improve your Twitter profile. Well, guess what I found today? An infographic on profile optimization for Facebook, Twitt...

Via Cendrine Marrouat - www.socialmediaslant.com
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Marco Favero's curator insight, September 20, 5:45 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from digital marketing strategy
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5 Ways To Make The Most Of Your List Posts

5 Ways To Make The Most Of Your List Posts | Digital Brand Marketing | Scoop.it
You need snackable content. You've heard this buzz word used over and over. To put it simply,  it's “bite-sized” information that your audience can grasp immediately. The epitome of snackability are list posts, and RebelMouse is the perfect platform to create them.  With a simple-to-use publishing t...

Via malek
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malek's curator insight, September 20, 1:33 PM

When a picture is worth 1000 words, what about GIF?

Rescooped by Os Ishmael from Online Marketing Resources
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How To Enhance Your Creativity Through Analytics

How To Enhance Your Creativity Through Analytics | Digital Brand Marketing | Scoop.it

Think data analysis and creativity are mutually exclusive? Contributor Brian Massey explains how the two can and should work together.


Via Pedro Da Silva
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Rescooped by Os Ishmael from 3 World Marketing Mix
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Culture Eats Strategy – Innovation Psychology Explored

Culture Eats Strategy – Innovation Psychology Explored | Digital Brand Marketing | Scoop.it

The late, great Peter Drucker said “Culture Eats Strategy for Breakfast”. Of his many insights, this might be the most important for Innovation. However, just as a fish doesn’t see the water, culture is often invisible to those that operate inside of it, and can therefore be difficult to influence or even evaluate. Unlike strategy, which can be mapped out in a memo, or innovation processes, which can be taught at an offsite, culture needs to be grown and nurtured over time. When it is, it can be both powerful and resilient, even if it isn’t always obvious.


Via Kenneth Mikkelsen, Thorsten Strauss
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Thorsten Strauss's curator insight, September 22, 12:26 AM
Read the summary Kenneth provided under comments. It states how you too can get any innovation culture.
Rescooped by Os Ishmael from How to succeed with Content Marketing
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Social Media Marketing Campaigns: Visual Planning

Social Media Marketing Campaigns: Visual Planning | Digital Brand Marketing | Scoop.it

“Do you remember when you first started thinking about how important social media marketing is? People’s minds work in different ways, but it’s likely that ...”


Via The Fish Firm, Thorsten Strauss
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Thorsten Strauss's curator insight, September 22, 12:33 AM
visual mapping of a social media campaign
Rescooped by Os Ishmael from Just Story It Biz Storytelling
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How Jack Daniel's uses storytelling to personalise the brand

How Jack Daniel's uses storytelling to personalise the brand | Digital Brand Marketing | Scoop.it

“ Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition.”


Via Gregg Morris, Karen Dietz
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Karen Dietz's curator insight, September 22, 9:07 AM
Here's a nifty article on how Jack Daniels uses storytelling to promote its brand and its whiskey. Bottoms up!
Rescooped by Os Ishmael from Digital Love
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Three Ways To Rethink The Simplest And Most Effective Tool In Marketing

Three Ways To Rethink The Simplest And Most Effective Tool In Marketing | Digital Brand Marketing | Scoop.it
VideoThere once was a high school dropout from upstate New York. At the age of 16, David McConnell started selling books door-to-door. He struggled mightily in the role. Out of desperation, David decided to take a different approach. He would promise a free gift to prospective customers in exchange for [...]

Via Gael
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Rescooped by Os Ishmael from Marketing Revolution
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Can't Buy Love And Other Painful New Marketing TRUTH

Can't Buy Love And Other Painful New Marketing TRUTH | Digital Brand Marketing | Scoop.it

Can't Buy Love Rant
Are you as tired of the locust swarm offering 10, 000 or 100,000 followers for $5 as we are? We get it. We are AMERICANS damn-it and that means we get shit done FAST.

I used to be a Director of Ecommerce and worried about my job daily especially this time of year when plans moved from white boards to website and either came in or they didn't. Not coming in meant FAST pivots or look for work. My team and I got good at dancing for our means (lol).

EVEN if you could buy things that matter in today's new world of content is king, authority is queen and context matters you can't fool mother nature or Google. The math always wins. Think inflating your following by 10x in a few days might send up a red flag?

As much as I can RELATE and APPRECIATE our desire for a free lunch, better drugs, job security and love from millions I'm come today to bury Cesar not praise him. Cesar is old and left over and needs to GO.

Cesar is our belief in BIG IS BETTER even if big isn't real, true or honest. Cesar is our western belief in out ability to buy love. Our friends in the east know better.

Love comes from doing the no free lunch ditch digging that makes better people (we lucky few Internet marketers). We've long felt the real and most important "product" any website creates is a team capable of understanding how to win hearts, minds and loyalty online.

TRUST ME we keep looking for the shortcut too. The take this pill and lose 20 pounds or drink this magic potion, kiss a frog and become a prince is a powerful aphrodisiac.

 

Fairy tales were cool when we were 5. Believing in and subscribing to the most damaging fairy tale - that you can buy love - will hurt your marketing, brand and online trust.

If you can FOOL THEM, many still think, more power to you. The problem is the web is the world's biggest lie detecting amplifier. Would we love to have millions of connections, fans and supporters? Of course if only because such a following confirms our sweat equity and belief system - the karma of good people helping other good people.

We too can be tempted by the devil on our shoulder. We see and ascribe to the "Greater Good" theory instead of the Greater Fool theory. The greater good theory says karma gets repaid. Help others and you too will be helped. Treat others better than you want to be treated and you win the love you need to thrive.

The greater fool theory says a sucker is born every minute and so we should use the tools of mutually assured destruction or risk being left standing in the most important duck, duck, goose game of our lives.

The web is a daily battle between these two opposing armies. Hope you join team Curagami in the Greater Good army. If you are in the "Greater Fool" army you may win, but we still wouldn't want to live the SINGLE and ONLY life any of us are granted based on "a sucker is born every minute". Worked for P. T. Barnum until Cirque du Soleil leveled their circus karma so completely its never coming back (lol).M 


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Online Marketing Resources
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How To Use Wikipedia for Keyword Research

How To Use Wikipedia for Keyword Research | Digital Brand Marketing | Scoop.it

If you’re just beginning your keyword research, or need to retool your existing keyword strategy, Wikipedia is the perfect place to start.


Via Pedro Da Silva
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Jo Barnes's curator insight, September 22, 6:30 PM

I'm always looking for great ways to find relevant keywords, never thought of Wikipedia! :)

Rescooped by Os Ishmael from Online Marketing Resources
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Google wants to kill 404 errors, replace them with offline pages

Google wants to kill 404 errors, replace them with offline pages | Digital Brand Marketing | Scoop.it

Speaking at the O’Reilly Velocity conference, Google software engineer Alex Russell has detailed Google's new Service Workers browser standard.


Via Pedro Da Silva
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12 Digital Publishing Tools the Experts Recommend

12 Digital Publishing Tools the Experts Recommend | Digital Brand Marketing | Scoop.it

To celebrate the 2 year anniversary ofThe Future of Ink, we asked our expert writers to tell us about their favorite digital publishing tools they’ve discovered in the last six months or so.

 

If you are looking for tools to help you publish, curate and create digital content, you’ll find12 terrific tools to check out in this article....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 21, 11:14 AM

You'll definitely find one or more essential social media tools in this toolkit. Recommended reading. 9/10

Marco Favero's curator insight, September 21, 4:34 PM

aggiungi la tua intuizione ...

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How To Win At Local SEO Optimisation Through Content

How To Win At Local SEO Optimisation Through Content | Digital Brand Marketing | Scoop.it

One fail-proof ranking opportunity is through original, well-written landing pages focused on local SEO principles.


Via Pedro Da Silva
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Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | Digital Brand Marketing | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss, massimo facchinetti, malek
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Charlotte Mace de Gastines's curator insight, September 19, 3:34 PM

Global trend : the power of visual content

mcgrawmarketing's curator insight, September 20, 8:09 AM

You know how much I loathe infographics...but this one was easy to read and made sense.  I would suggest that "All social networks should be considered" but unless you have unlimited resources, you might want to test and prioritize and invest where the greatest return is generated.  (Sorry, I work with firms much smaller than Oracle, about $38 billion, so they tend to have fewer resources.)  ;)

Tony Guzman's curator insight, September 22, 9:37 AM

An interesting infographic to help us ponder the future of social media and its influence.

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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Digital Brand Marketing | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 20, 12:46 AM

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

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Three Uses For Google+ That Don't Involve Social Networking - Gizmodo

Three Uses For Google+ That Don't Involve Social Networking - Gizmodo | Digital Brand Marketing | Scoop.it
Three Uses For Google+ That Don't Involve Social Networking Gizmodo Google+ first popped up as Mountain View's answer to Facebook, but as the platform has grown its most useful components have been nothing to do with social networking in the...

Via massimo facchinetti, Mau, malek
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