Digital Brand Marketing
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Is YouTube the Wizard Behind All Things Viral?

Is YouTube the Wizard Behind All Things Viral? | Digital Brand Marketing | Scoop.it
Without YouTube to host fail compilations, cats playing piano and the Numa Numa guy, we might not even have the concept of a viral video.

Via malek
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malek's curator insight, April 1, 2014 6:14 PM

Apparently, YouTube has been crafting our viral experiences this whole time
YouTube admits that the so-called ‘viral video’ is all an illusion created to push the ideas of a narrow set of writers and videomakers onto the video consuming masses.

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Forming a Content Marketing Strategy by Analyzing Competitors - Digital Information World

Forming a Content Marketing Strategy by Analyzing Competitors - Digital Information World | Digital Brand Marketing | Scoop.it
Tools You Can use
BuzzSumoAhrefs CognitiveSEO Fanpage Karma LikeAlyzer SpyFu
The Skyscraper technique is a great way to lure your competitors’ audiences to your own content. This refers to creating better content than your competitors, and then examining their backlinks to reach out to those websites yourself, with the hope of earning links to your own website. Another method, somewhat less forthcoming, to gain some insight into your competitors, is to portray yourself as an influencer or guest blogger, in order to interact directly with your competitors. 

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, March 26, 7:09 PM

CT for strategies. But I wanted to scoop some of the recommended tools.

 

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The Beginner's Guide to VR Scriptwriting & Storytelling 

The Beginner's Guide to VR Scriptwriting & Storytelling  | Digital Brand Marketing | Scoop.it

"This is the first piece in an ongoing series about writing, storytelling, and critique in VR, in partnership with Galatea, a writing and narrative design management tool for immersive stories. We’re nearly a half-decade into this new Immersive Renaissance—somewhere in the neighborhood of half a decade depending on who you talk to—and we’ve learned …" - VRScout


Via mirmilla
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