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SMToolbox: Expert Google Plus Tips and Tools | Social Media Today

SMToolbox: Expert Google Plus Tips and Tools | Social Media Today | Digital Brand Marketing | Scoop.it

As Google+ has over 300m active users (and growing), I am always keen to learn how I can use the platform more effectively. This week, I was very lucky to catch up with Google+ guru Martin Shervington in a Hangout before his talk at Social Media Marketing World. The downside of a Google Hangout was that I could see he was on the sunny West Coast of the US while I was sitting in the dark in London, but on the positive side I learned a huge amount about how to maximise my use of Google+. Martin also shared his advice for people new to the platform.


Via Jeff Domansky
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Jeff Domansky's curator insight, March 30, 2014 3:40 PM

Top Google+ tips and tools from Martin Shervington.

Alison D. Gilbert's curator insight, March 31, 2014 4:31 PM

I am not a big Google+ fan. But I know there are many people who can not bother with all the fluff and frills of facebook. They prefer the straightforward business nature of Google+.

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Googleization of the World: SEO, RankBrain, Penguin 4.0 & Time

The Googleization of the World: SEO, RankBrain, Penguin 4.0 & Time | Digital Brand Marketing | Scoop.it

We Live In Google's World
If the web is the wild west then Google is the organizing and calming sheriff. There latest moves including slapping artificial intelligence into their algorithm and moving to real-time updates mean  we live in Google's world perhaps more than ever. 

Google's ability to balance an ever changing world on the head of a pin can be admired, feared or detested depending on where your website is coming out, on how much traffic your site is losing or gaining based on the latest.

These changes mean a favorite too, the Penguin Tool ( http://barracuda.digital/panguin-tool/) is about to lose it's relevance. The ability to overlay Google's moves on your Google Analytics is yet another "not provided" move. Google wants to hold and control their data since control translates into the ability to sell those tools back to us.

As my friend and Google Watcher, Bill Slawski told me he thinks web marketers should be boning up on AI. As we lose our ability to SEE and learn from the web's data Bill is right. We better know AI or diversify our multichannel marketing FAST. 

We live in Google's world perhaps now more than ever!

http://www.curagami.com/google-penguin-4-rankbrain-love/?v=7516fd43adaa 

http://barracuda.digital/panguin-tool/


Via Martin (Marty) Smith, massimo facchinetti
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Avoid These Common B2B Content Marketing Mistakes - HBR

Avoid These Common B2B Content Marketing Mistakes - HBR | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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marketingIO's curator insight, February 10, 7:56 PM

Tremendous insight!

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15 Storytelling Techniques Every Content Marketer Should Know

15 Storytelling Techniques Every Content Marketer Should Know | Digital Brand Marketing | Scoop.it

Storytelling techniques any marketer can use to tell a brand story.


Via brandinmind
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What Is a Marketing-Driven Customer Experience Map? - Kapost

What Is a Marketing-Driven Customer Experience Map? - Kapost | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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marketingIO's curator insight, February 9, 7:41 PM

The best approach I've seen that shakes up the buyer's journey.

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Layered storytelling – the art of the future

Layered storytelling – the art of the future | Digital Brand Marketing | Scoop.it
I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…

Via Simon Staffans, Soraia Ferreira, massimo facchinetti
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Simon Staffans's curator insight, February 10, 6:00 AM

Some thoughts on how we should, or could, view our possibilities and need to layer our stories

Marco Favero's curator insight, February 10, 9:28 AM

aggiungi la tua intuizione ...

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Is Social Media Making Us Dumb? - Copyblogger

Is Social Media Making Us Dumb? - Copyblogger | Digital Brand Marketing | Scoop.it
Is social media using up all your energy and distracting you from more important tasks? Sonia Simone explains how to stay focused in a world of distraction.

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malek's curator insight, February 9, 4:43 PM

Probably no technology is as guilty of the dark side of distraction as the internet social platforms. Facebook, Twitter, Snapchat, Pinterest, Blab … wherever it is thatyou like to hang out instead of thinking about something thorny.

Rescooped by Os Ishmael from Online Marketing Resources
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Does Facebook Advertising Work?

Does Facebook Advertising Work? | Digital Brand Marketing | Scoop.it
Does Facebook advertising work? YES, it does. Learn why Facebook is one of the most effective online advertising platforms for businesses of all types in this comprehensive guide.

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Best Agile Method For Your Team: Scrum Vs. Kanban - InformationWeek

Best Agile Method For Your Team: Scrum Vs. Kanban - InformationWeek | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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marketingIO's curator insight, February 8, 12:56 PM

Marketing is all about deadlines and tasks...

Rescooped by Os Ishmael from Business in a Social Media World
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How to Use Your About Us Page to Connect With Customers [Examples]

How to Use Your About Us Page to Connect With Customers [Examples] | Digital Brand Marketing | Scoop.it
Transform your About Us page into a go-to destination for your brand’s compelling narrative – Content Marketing Institute

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, February 7, 1:10 PM

Some very good tips in this post!

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The next wave in storytelling is short-form video

The next wave in storytelling is short-form video | Digital Brand Marketing | Scoop.it
a look at why your brand should invest time in social video and how to use it to dominate your storytelling efforts..

Via malek, massimo facchinetti
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malek's curator insight, February 6, 6:30 PM

 traditional social networks are now encouraging brands to mix their storytelling efforts with more social video features. 

Marc Kneepkens's curator insight, February 7, 11:00 AM

#Videos are definitely becoming more important in social media. More apps and tools are becoming available.

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6 Types of Iteration Every Content Strategy Needs

6 Types of Iteration Every Content Strategy Needs | Digital Brand Marketing | Scoop.it
What works for your content now may not work next year. Add iteration to your strategy to stay on the cutting edge of your audience's needs.

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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Sharing Age

The Sharing Age | Digital Brand Marketing | Scoop.it

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.

This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.

Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.

We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....


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Jeff Domansky's curator insight, February 6, 5:41 PM

Fred Mazzella writes a really thoughtful post about the "sharing age." Recommended reading. 9/10

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An Online Marketing Guide for Valentine's Day | SEJ

An Online Marketing Guide for Valentine's Day | SEJ | Digital Brand Marketing | Scoop.it

people are starting to plan a romantic date and thinking of what gift to buy for their special someone. In the US floral industry alone, it is projected that people will spend $3.3 billion for V-Day.

This infographic will give you an insight on how you can boost your sales for Valentine's Day.


Via malek
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malek's curator insight, February 5, 10:03 AM
  • who's spending the most money in the name of love
  • what they're spending their money on
  • why spreading virtual love is key for marketers today
  • and how you can get your customers to fall in love with you
Rescooped by Os Ishmael from Ecom Revolution
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6 Content Marketing Tactics for Ecommerce Merchants

6 Content Marketing Tactics for Ecommerce Merchants | Digital Brand Marketing | Scoop.it

There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

 

Via Kamal Bennani, massimo facchinetti, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 11, 7:37 AM

Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon. 

Marco Favero's curator insight, February 11, 3:52 PM

aggiungi la tua intuizione ...

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What Your Digital Campaign Is Missing, According to Neuroscience

What Your Digital Campaign Is Missing, According to Neuroscience | Digital Brand Marketing | Scoop.it

Sure, digital is the fastest growing category in terms of allocated U.S. ad spend, but there's one form of media that smart marketers are still obsessed with: Print.


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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Better Storyelling Improves Your User Experience

Better Storyelling Improves Your User Experience | Digital Brand Marketing | Scoop.it

As we launch Content Services, we're sharing our Storytelling Framework, plus insights on how we do it, so you can turn your brand's value into great stories


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Lianne Picot's curator insight, February 9, 9:35 AM

Did you know that the Super Bowl ads that use a 'dramatic arc' do better than those that don't? There was research! This article breaks down the arc of storytelling AND gives some really great examples of brands that do it well.

The product is the hero or the user of the product is the hero. The company itself is not the hero! Some great practical tips here on using storytelling in your marketing. Never forget that the stories need to reflect your company culture and values though. Otherwise, people will experience a disconnect.

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Digital Customer Service Is Becoming A Fully Realized Marketing Channel

Digital Customer Service Is Becoming A Fully Realized Marketing Channel | Digital Brand Marketing | Scoop.it

Predictive analytics, self-service knowledge bases, and personalization are turning the reactive interaction into a marketing opportunity.


Via Martin (Marty) Smith, steve batchelder, massimo facchinetti
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Martin (Marty) Smith's curator insight, February 9, 8:54 PM
Digital customer service sounds great, but tools are only as good as the personality using them. Even the coolest new tools can sound unhelpful and bored with the wrong execution. That said it feels like digital customer service is about to explode.
Rescooped by Os Ishmael from Content Creation, Curation, Management
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Here's Why Your Content Marketing Strategy is Totally Failing

Here's Why Your Content Marketing Strategy is Totally Failing | Digital Brand Marketing | Scoop.it

If your content marketing strategy doesn’t guide the business to achieve its goal, reprogram it with SMART goals.


Via Kamal Bennani, massimo facchinetti
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Marco Favero's curator insight, February 10, 9:45 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Putting More Emotion In Your Storytelling: New App Toneapi Helps

Putting More Emotion In Your Storytelling: New App Toneapi Helps | Digital Brand Marketing | Scoop.it
Toneapi is a Web-based app that analyzes (and potentially improves) the emotional impact of your writing.

Via Karen Dietz
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Karen Dietz's curator insight, February 8, 2:32 PM

Do your stories carry enough emotion in them? Are they connecting emotionally with your audience? A lot of people struggle with this.


I ran across this app and tried it out over the weekend, thinking this would be really cool and helpful if it works! The results? Mixed.


First, it's fun and easy to play with. Take some text and copy/paste it into their program (free 15 day trial). Then analyze it for emotional content. The app will give you an score on emotional content along with some other neat maps. Then you can optimize your content to bring up your emotional score.


So far so good. I took some of my website text and could see I needed to make some improvements. I followed their suggestions and this is when it didn't work as well as I wanted it to.


For example, the words story and storytelling kept being highlighted as red, meaning they were negatively charged. Hmmmmm. Then other suggested word substitutions just flat out didn't work, probably because the app doesn't read for context, only the emotional value of a word. For example, it rated 'presentation' as neutral. Substitute words had no connection to the word presentation. Other times it worked great, though.


Bottom line, I improved my score slightly. I'm going to continue to play with this however, and see what improvements I can make with both the app and on my own.


Have fun with this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

malek's curator insight, February 9, 4:23 PM

For better emotional impact of your writing.

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Forrester's Top CRM Trends For 2016 And Beyond - Forrester

Forrester's Top CRM Trends For 2016 And Beyond - Forrester | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via marketingIO, massimo facchinetti
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marketingIO's curator insight, February 8, 9:11 PM

3 of 10 trends, where the other 7 are accessible in Forrester's full report (for subscribers).

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How digital publishing is changing the face of storytelling

How digital publishing is changing the face of storytelling | Digital Brand Marketing | Scoop.it

The idea that print books exist at the top of a storytelling hierarchy, with video games, web series, YouTubers, podcasts, zines and interactive apps beneath them, is archaic and regressive: all platforms should be as highly regarded as print.


Via Nik Peachey, massimo facchinetti
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Carlos Rodrigues Cadre's curator insight, February 7, 7:45 AM

adicionar sua visão ...

June Rumiko Klein's curator insight, February 7, 4:27 PM
Very intriguing and exciting.
Nevermore Sithole's curator insight, February 10, 1:53 AM
Digital publishing