Digital Brand Marketing
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Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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Facebook, Twitter, LinkedIn, Instagram – Social Media Security Tips | MediaBistro.com

Facebook, Twitter, LinkedIn, Instagram – Social Media Security Tips | MediaBistro.com | Digital Brand Marketing | Scoop.it

In the past 5 years social media growth has exploded around the globe and, as platforms such as Twitter and Facebook expand and begin to increasingly mirror and reflect “real life”, they take on many of the problems of the offline world, too.

 

For example: security. With millions of social media views, updates and registrations taking place literally each and every minute, the potential for identify thieves, hackers and good, old-fashioned burglars to exploit your personal information has never been greater.

 

Which means it’s solely your responsibility to ensure you’re protecting yourself when using these channels. Courtesy of Security Coverage, here is a wealth of data and tips to help boost your social media security.

 

Click headline to read to view the infographic full screen--

 


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Os Ishmael from Online Marketing Resources
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Why does Facebook ads data not match Google Analytics data?

Why does Facebook ads data not match Google Analytics data? | Digital Brand Marketing | Scoop.it
Often the data in your Facebook ad campaigns doesn't match your Google Analytics data. Tara West looks at the reasons for the discrepancy and offers fixes.
Via Pedro Da Silva
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Rescooped by Os Ishmael from Online Marketing Resources
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Life Beyond Email: Chatbot Marketing

Life Beyond Email: Chatbot Marketing | Digital Brand Marketing | Scoop.it
Whilst other channels are continuing to deliver diminishing returns, there's a new medium for marketers to utilize to reach their customers: Chatbots.
Via Pedro Da Silva
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Pedro Da Silva's curator insight, February 16, 6:55 PM
"Every marketing channel suffers from fatigue at one stage."
Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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How Much Should Small Businesses Spend on Digital Marketing in 2017?

How Much Should Small Businesses Spend on Digital Marketing in 2017? | Digital Brand Marketing | Scoop.it
A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphl…

Via massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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How Successful Marketers Use Social Proof to Drive Growth - CMSWire

How Successful Marketers Use Social Proof to Drive Growth - CMSWire | Digital Brand Marketing | Scoop.it
A major key to achieving this, especially on the social web, is social proof, the psychological phenomenon whereby people will do something because our peers, who we may regard as better informed, are doing it.

In the battle for consumers’ attention, social proof often provides the stickiness that companies need to make their brands, content and products desirable. 

The best part is, if you play your cards right, it doesn’t even have to take so long to build up your social proof signals. Bear in mind, though, that by itself, social proof isn’t going to do much except make a lot of noise. You still need something to make noise about. Sure, it’s possible to build a certain level of social proof mystique out of thin air, but eventually these efforts will fizzle out.

Let’s take a look at some of the most powerful yet sustainable ways to cultivate social proof – even with limited resources and a relatively unknown brand.

Via marketingIO, malek
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marketingIO's curator insight, February 14, 9:06 PM

An excellent how-to article on the elusive social proof. Superb.

 

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Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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Twitter Is Taking Action Against "Low-Quality Tweets" - Here's What That Means

Twitter Is Taking Action Against "Low-Quality Tweets" - Here's What That Means | Digital Brand Marketing | Scoop.it

And while Twitter has dabbled with restrictions on visibility in the past (with features like the Quality Filter), they’ve never reached as far as some of Facebook’s tweaks (like code that predicts the authenticity of a status update).

Now that Twitter faces more accusations of enabling abuse than ever, though, they’re introducing new measures that will make certain kinds of Tweets less immediately visible in the timeline.

Among other things, Twitter’s most recent update will target what they call “low-quality Tweets” – but what does that mean, exactly?...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 15, 11:26 PM

Low-quality tweets? Who me? Time to take a second look at Twitter and what you're posting.