Digital Brand Marketing
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Creating New Stories: How Brands Can Achieve Real People Impact

Creating New Stories: How Brands Can Achieve Real People Impact | Digital Brand Marketing | Scoop.it
Instead of flash in the pan campaigns, what if big companies enabled all citizens to make lasting change?

Via Karen Dietz
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Karen Dietz's curator insight, March 27, 2014 4:52 PM

There's a big difference between telling a story and living a story. Some marketers and those in branding are still grappling with this distinction. But this article can help understand this dynamic and how to move forward.


The post by Sebastian Buck and Brian Hardwick for Fast Company discusses how marketing is changing. Telling a brand story is only the first step. What marketing and brand storytelling actually live a story they are setting in motion new stories to be told that can bring incredible change.


But everyone needs to get their heads wrapped around working differently in order to have new stories being told about a business. It's all about going for a co-created experience that makes a difference in the world.


The authors talk about how having a big shared goal + creativity + connectivity = a big impact.


It's a short article, but carries great insights for us about how storytelling is continuing to change marketing and branding (IMHO).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Rescooped by Os Ishmael from digital marketing strategy
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The Ultimate Guide to Lead Generation via Social Media

The Ultimate Guide to Lead Generation via Social Media | Digital Brand Marketing | Scoop.it

Social media is so amazing for reading the news, connect with friends and meet new people - and for generating leads. Here is how to get it right.


Via Daniel Watson, Dejan Nikolic, malek
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Daniel Watson's curator insight, May 25, 2:30 AM

 

Lead generation, is one of the most important tasks for any business owner, as without leads a business will quickly shrivel up and die. Fortunately, with the advent of social media, business owners now have access to lead generation methods that are timely, effective, and cost efficient. It is now beholden upon business owners, to learn to utilise social media to generate the leads they need, and this ultimate guide provides a good blueprint on how to get started.

cheerfulscorpius's comment, May 26, 12:26 AM
Its fascinating
VIRTUADM1N's curator insight, May 26, 3:53 AM
Social media is so amazing for reading the news, connect with friends and meet new people - and for generating leads. Here is how to get it right.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Why "rich content" is central to your social media strategy

Why "rich content" is central to your social media strategy | Digital Brand Marketing | Scoop.it

What’s the point of this story?


First — as you know by now — that there is only value in content if it “moves.” If my article had not received any attention from my readers, it’s unlikely the reporter would have found it on search.


There was no inherent SEO value in my original post — I had invented the term social scoring — so the web activity alone led the reporter to me.


But there is a bigger lesson here.


Would I have been found by the New York Times reporter if I had only posted my ideas about social scoring on Facebook? Twitter? LinkedIn?


The answer is obvious – no.


To have the opportunity for real authority on the web and vast reach, you need a certain type of content that has depth and breadth. Every organization active on the social web needs at least one source of “rich content....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 9:02 AM

Not all content is equal. Mark Schaefer shares why "rich content" needs to be the centerpiece of your social media strategy.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How Powerful Is Facebook? It Provides News to 44% Of Americans, Poll Says

How Powerful Is Facebook? It Provides News to 44% Of Americans, Poll Says | Digital Brand Marketing | Scoop.it

No need to seek out the news. Today, we can just click around on cat videos and find it by accident.


A poll released Thursday by the Pew Research Center found that a majority of Americans (62%) now get news from social media. That includes 66% of Facebook FB -0.10% users — a big deal because more than two-thirds of Americans are on Facebook.


The math works out to about 44% of all Americans getting news from Facebook. It’s a number that could scare users angered by the recent censorship controversy. In early May, a staffer accused Facebook of preventing conservative stories from appearing in the small Trending Topics section that appears to the right of the main News Feed column.


Facebook has denied it has a bias, but that hasn’t stopped the conservative backlash. Liberals, too, have complained about the power that Facebook has over the news media.


Well, it turns out that that social media does have a lot of influence when it comes to how people get their news. It’s not just Facebook. On Reddit and Twitter TWTR +5.59%, 70% and 59% of users, respectively, say they use their networks to find news....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 28, 11:53 AM

We get a lot of our news on social media. I get that even though it is largely unfiltered and would better be described as "opinion." So much is unverified, not fact-checked -- an echo chamber. Case in point -- voters, let's not assume that opinions from would-be leaders are, in fact, knowledge. We need to get our news from many more than one source of social media in my opinion.

Rescooped by Os Ishmael from Business in a Social Media World
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Your Content Marketing Strategy Doesn’t Have to Be Complicated

Your Content Marketing Strategy Doesn’t Have to Be Complicated | Digital Brand Marketing | Scoop.it
It just has to exist.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 26, 2:38 PM

Many marketers are greedy and blind. They create too much content without really knowing why. They just follow what "experts" tell them to do. 

 

Nick Westergaarden is right when he says that, "If we want more effective content marketing, we have to get smart with strategy." We need to do better and ask ourselves the right questions... 

 

Very good article!

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The ABCs of Facebook Marketing

The ABCs of Facebook Marketing | Digital Brand Marketing | Scoop.it

Facebook wasn’t the first social network, but having stuck around for such a long time and changed in so many ways, it’s definitely one of the most complicated. It’s not a social network where you can take advantage of much automation.


Keep reading to learn about the many components that go into a successful Facebook marketing campaign — from A to Z!...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 27, 1:33 AM

Your extensive primer to the many possibilities in Facebook marketing.

Steven Adams's comment, May 27, 4:09 AM
Beautiful post, Thanks for sharing.
VIRTUADM1N's curator insight, May 28, 3:15 AM
Keep reading to learn about the many components that go into a successful Facebook marketing campaign — from A to Z!...
Rescooped by Os Ishmael from digital marketing strategy
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Why 90 Percent Brands Fail on Social Media

Why 90 Percent Brands Fail on Social Media | Digital Brand Marketing | Scoop.it
I love digital marketing. So, every time I meet a business executive or owner, the conversations veers to social media. They ask me the inevitable question, “How can I sell my products on social

Via malek
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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12 Writing and Formatting Tactics That’ll Get Your Longest Posts Read

12 Writing and Formatting Tactics That’ll Get Your Longest Posts Read | Digital Brand Marketing | Scoop.it

As you can see, Nielsen says that users read a maximum of 28% of the words during an average visit.


When you apply this formula to your 1500-word post, the answer comes out as 420 words.


If you’ve been spending hours whipping out longform content, know that your readers have been IGNORING most of it.


But, there’s help: you can use findings of various web readability studies and other general web writing and styling practices to boost your post readership. Here are 12 of the most effective writing and formatting tactics, to give you a head start. ...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 24, 3:09 AM

Neil Patel shares 12 excellent tips on writing and blogging.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO

Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO | Digital Brand Marketing | Scoop.it
Get a comprehensive list of white hat ways to build inbound links to your website.
Via massimo facchinetti
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Rescooped by Os Ishmael from Digital Content Marketing
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Is your brand prepared for voice search?

Is your brand prepared for voice search? | Digital Brand Marketing | Scoop.it
As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.
Via brandinmind
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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6 Essential Ingredients to Content Creation

6 Essential Ingredients to Content Creation | Digital Brand Marketing | Scoop.it
Creating content can seem daunting at times, but these six ingredients for success should be a helpful place to start!

Via Kamal Bennani, massimo facchinetti
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zamiub's comment, May 23, 1:55 PM
nice post (www.crackslink.com)
Rescooped by Os Ishmael from digital marketing strategy
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5 Creative Digital Tools That Bring Visuals and Writing Together

5 Creative Digital Tools That Bring Visuals and Writing Together | Digital Brand Marketing | Scoop.it
Experiment with this list of creative digital tools that unite art and writing in amazing visual storytelling projects. Your students will love them!

Via Maria Margarida Correia, Liz Bujaki, Jim Lerman, Luciana Viter, malek
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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50 Must-Know Statistics to Improve Your Lead Generation Strategy

50 Must-Know Statistics to Improve Your Lead Generation Strategy | Digital Brand Marketing | Scoop.it
With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers.
Via massimo facchinetti
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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How to Document Your Content Marketing Strategy — Meltwater

How to Document Your Content Marketing Strategy — Meltwater | Digital Brand Marketing | Scoop.it
Its been shown time and again that B2B marketers who... more
Via massimo facchinetti
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5 Unconventional Tips to Increase Brand Loyalty Through Social Media

5 Unconventional Tips to Increase Brand Loyalty Through Social Media | Digital Brand Marketing | Scoop.it
Great social media strategy is more than just responding quickly to all of your fans.

Via malek
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malek's curator insight, May 29, 9:51 AM

What can you do to get noticed? How can you engage your customers so they become loyal to you throughout the journey?

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15-Point Checklist for Worthwhile Content

15-Point Checklist for Worthwhile Content | Digital Brand Marketing | Scoop.it
Are you confident in how good your blog, web page, or other form of online content is? Find out if you match up to Julia's list of 15 top copy guidelines!
Via Pedro Da Silva, massimo facchinetti, malek
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Rescooped by Os Ishmael from Business in a Social Media World
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Marketers Are Addicted to the Wrong Tools

Marketers Are Addicted to the Wrong Tools | Digital Brand Marketing | Scoop.it
Are you using the right marketing tools? It matters.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 26, 12:33 PM
Tools are not the problem, IMHO. It's the way we look at audiences that is...