Digital Brand Marketing
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LEADS - 6 Powerful Tips to Boost Blog Conversions

LEADS - 6 Powerful Tips to Boost Blog Conversions | Digital Brand Marketing | Scoop.it
As you read this post until, you will discover 6 "leverage points" that you can apply to instantly boost blog conversions.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, December 25, 2013 11:16 PM

To generate leads from content like your BLOG:
 

- "Capture Leads Above the Fold
- Give a Strong Enough Reason for your Traffic to Become your Subscribers.
- Have a Clear Picture of Your Perfect Client
- Drive Targeted Traffic
- Encourage Returning Visitors"
Click for the specific recommendations under each category.


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Understanding the new layers of digital engagement

Understanding the new layers of digital engagement | Digital Brand Marketing | Scoop.it
Key takeaways from PSFK’s Future of Advertising Report identify the four layers of effective consumer outreach.

Via Soraia Ferreira, massimo facchinetti
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Vittorio Canavese's curator insight, April 29, 10:47 AM
I livelli di coinvolgimento digitale
Rescooped by Os Ishmael from Content Creation, Curation, Management
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The surprising habits of original thinkers

The surprising habits of original thinkers | Digital Brand Marketing | Scoop.it
How do creative people come up with great ideas? Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the world. In this talk, learn three unexpected habits of originals -- including embracing failure. "The greatest originals are the ones who fail the most, because they're the ones who try the most," Grant says. "You need a lot of bad ideas in order to get a few good ones."

Via Ariana Amorim, massimo facchinetti
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How To Improve internal linking for SEO by Calculating Internal PageRank

How To Improve internal linking for SEO by Calculating Internal PageRank | Digital Brand Marketing | Scoop.it
DIscover a method for determining what pages on your site might be seen as authoritative by search engines, based on a metric called "internal PageRank."
Via Pedro Da Silva
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Interview with online marketer and Wikipedia expert Mike Wood - Social Media Slant

Interview with online marketer and Wikipedia expert Mike Wood - Social Media Slant | Digital Brand Marketing | Scoop.it
Mike Wood and I met a few weeks ago. His profile piqued my interested when he shared that he had released a book on Wikipedia marketing. That’s not something you hear every day! So I decided

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 27, 11:19 PM

Have you ever thought of using Wikipedia as a marketing tool? Mike Wood wrote the only book on the topic. So I decided to interview him to learn more...

Rescooped by Os Ishmael from Digital Love
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Facebook could take on Google News with News Feed update

Facebook could take on Google News with News Feed update | Digital Brand Marketing | Scoop.it

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Friilance's curator insight, April 28, 10:40 PM

Facebook could take on Google News with News Feed update

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On Branding: How a Digital Agency Goes Start-to-Finish with a Social Media Branding Strategy

On Branding: How a Digital Agency Goes Start-to-Finish with a Social Media Branding Strategy | Digital Brand Marketing | Scoop.it
Imagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others. Sounds a bit like social media, right? Sounds a bit like branding.
Via Pedro Da Silva
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15 Things to Try When Your Content Marketing is Boring

15 Things to Try When Your Content Marketing is Boring | Digital Brand Marketing | Scoop.it
BAM! You’ve hit the wall.It’s over. Your creativity has run out.Your content marketing was purring along just fine, but then the juices stopped flowing, and the content got really boring.Your users can tell. What used to sizzle and pop with excitement is now a mind-numbing wall of text and brain-cell-killing content.What should you do?
Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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Story for Business: How to Create Stories That Move People to Act : Social Media Examiner

Story for Business: How to Create Stories That Move People to Act : Social Media Examiner | Digital Brand Marketing | Scoop.it
Social Media Marketing Podcast 193. In this episode Park Howell will explore the mechanics of storytelling, a craft every marketer should master.
Via brandinmind, malek
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Out Posting Your Competitor On Social Media – Competitor Analysis For Content Marketing

Out Posting Your Competitor On Social Media – Competitor Analysis For Content Marketing | Digital Brand Marketing | Scoop.it
You are a small local coffee shop that opened. So far, there are a few fans and people love your coffee. Unfortunately, all your efforts are dwarfed by Starbucks and it’s fanatic coffee drinker bas…

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How Media Consumption Habits Are Changing

How Media Consumption Habits Are Changing | Digital Brand Marketing | Scoop.it

Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte. The report was based on data conducted in November 2015 of 2,205 consumers in the United States.


The researchers examined the media consumption habits of four generations: Millennials (born between 1983 and 2001); Generation X (1966-1982); Baby Boomers (1947-1965), and Matures (prior to 1947). More than half of all US consumers, and three-quarters of Millennials, watch movies and TV shows via streaming on at least a monthly basis, the researchers found.


Other key insights from the report: 


- 70% Americans binge-watch television content, viewing an average of five episodes at a time.


- 90% of US consumers say they multitask while watching TV.


- Nearly three quarters of Millennials age 19-32 say they are more influenced in their buying decisions by social media recommendations than TV ads.


- Social media sites have surpassed television as the most popular source of news for Millennials....


Via Jeff Domansky, Pantelis Chiotellis, oconnorandkelly, malek
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Jeff Domansky's curator insight, April 16, 6:05 AM

Millennials love streaming online video rather than watching live TV says Deloitte.

rodrick rajive lal's curator insight, April 21, 5:06 AM
Media consumption habits are changing and fewer people watch TV these days. As a corallary to this, it is becoming clear that social media is gaining popularity over TV. Consumers are more likely to be influenced by advertisements they come across on online socia media than advertisements that appear on TV. Social media sites are overtaking TV as a source of information, and entertainment.
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Influencer Marketing on Social Media: How to do it Right?

Influencer Marketing on Social Media: How to do it Right? | Digital Brand Marketing | Scoop.it
Influencer marketing is not about hiring a number of people who would convince or persuade social media users to buy become customers of the brands and/or agencies that they are working for.
Via Ron Sela
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Is Facebook Lite Starting a New Social Media Marketing Trend?

Is Facebook Lite Starting a New Social Media Marketing Trend? | Digital Brand Marketing | Scoop.it
Facebook Lite is making huge inroads in developing countries and now boasts over 100 million users. What can it teach us about Facebook marketing trends?

Via malek
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malek's curator insight, April 21, 4:39 PM

Much of Lite’s appeal comes from its reduced ad content

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Facebook News Feed Algorithm to Factor In Time Spent on Posts

Facebook News Feed Algorithm to Factor In Time Spent on Posts | Digital Brand Marketing | Scoop.it
The latest tweak to Facebook’s News Feed algorithm factors in predictions of how long users will spend on articles (or Instant Articles) after clicking on them.

Via Charlotte Catteeuw
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Pinterest rolls out its version of trending topics, called Featured Collections

Pinterest rolls out its version of trending topics, called Featured Collections | Digital Brand Marketing | Scoop.it
Pinterest rolls out its version of trending topics, called Featured Collections

Via Charlotte Catteeuw
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Rescooped by Os Ishmael from Online Marketing Resources
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How to Prove the ROI of Your PPC Ad Campaigns in 7 Metrics

How to Prove the ROI of Your PPC Ad Campaigns in 7 Metrics | Digital Brand Marketing | Scoop.it
If you’re trying to connect PPC leads to revenue to make a business case for your efforts, here are some other metrics you should know.
Via Pedro Da Silva
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How To Use Google’s Top Two Search Ranking Factors To Inject Your Site With SEO Juice

How To Use Google’s Top Two Search Ranking Factors To Inject Your Site With SEO Juice | Digital Brand Marketing | Scoop.it
Find latest tips, trends and ideas in business strategy, digital marketing, design and technology targeted to small businesses and startups.
Via Pedro Da Silva
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Key Mobile Learning Trends For 2016

Key Mobile Learning Trends For 2016 | Digital Brand Marketing | Scoop.it
The use of handheld devices is rocketing and so is the power of internet connectivity. These two trends have a pronounced impact on mobile learning leading to a spectrum of mLearning trends.

Via Laurent Picard, steve batchelder, massimo facchinetti
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Augmented Reality and American Apparel

The in-store experience can be brought to digital life with AR. Here American Apparel uses it app to reveal tonnes of information on its products as well as showing customer reviews and providing the ability to buy the product online if it’s out of stock and to see it in ever available colour.

Via David ChongWa
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Why You Should Tweet 20+ Times Per Day – Case Study

Why You Should Tweet 20+ Times Per Day – Case Study | Digital Brand Marketing | Scoop.it
The amount of times you Tweet per day can greatly affect your growth on twitter. Here'

Via donhornsby, massimo facchinetti, malek
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donhornsby's curator insight, April 26, 3:30 PM
(From the article): Twitter is not like Facebook or Instagram. While Twitter has now implemented its version of an algorithm, it is very different from that of the Facebook algorithm. The fact remains that after ten minutes of publishing your tweet, few people will ever see the tweet. Therefore, you need to consistently tweet throughout the day. I suggest 15+ times per day, including retweets and replies. Most of my clients tweet 30+ times per day. Does that seem like too much? I assure you that it is not. If you don’t tweet 15+ times per day, you’ll limit your engagement, reach, follower growth and other measurable goals such as website and link clicks.
malek's curator insight, April 27, 12:00 PM

Interesting test, consistent tweeting of consistent quality provides consistent engagement