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SEO In Japan: An Essential Guide To Japanese Search Success

SEO In Japan: An Essential Guide To Japanese Search Success | Digital Brand Marketing | Scoop.it

Major considerations for Japanese search success. Here are some tips on SEO in Japan, covering key areas such as search, social, URLs & content.


Via Pedro Da Silva
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What The Internet Thinks About

What The Internet Thinks About | Digital Brand Marketing | Scoop.it
What if you saw the Internet's most-read stories all at once.

 

This interactive infographic shows what the internet thinks about based on the most popular media.


Via Ivo Nový, massimo facchinetti
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Bonnie Bracey Sutton's curator insight, Today, 12:06 PM

Remember, the Internet reflects the connected world . There are others who are NOT connected.

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An Innovative Approach to Customer Experience Design

An Innovative Approach to Customer Experience Design | Digital Brand Marketing | Scoop.it
recognise that the critical success factor in the future will be to put customers first. And to put customer experience delivery front-and-centre within their business. However, to achieve commercially sustainable growth, there’s more to it than just selling a product or service. Here's a fresh, innovative approach to Customer Experience Design.

Via Mario K. Sakata, Michael Allenberg, Fred Zimny, malek
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CSL's curator insight, Today, 6:51 PM

Does your company focus on the #CX? See how you can be innovative with your #ServiceDesign.

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Local Search on Mobile Devices Is Pulling Away from the PC

Local Search on Mobile Devices Is Pulling Away from the PC | Digital Brand Marketing | Scoop.it

Via Pedro Da Silva
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8 Archetypes of Content Marketing Relevance (Audience POV)

8 Archetypes of Content Marketing Relevance (Audience POV) | Digital Brand Marketing | Scoop.it

“What does content marketing provide for audiences and customers anyway?Thought Leadership? Storytelling? Trusted Advice? Utility? Relevance? Brand Journalism?”


Via brandinmind
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How to Properly Use Visual Storytelling in Content Marketing

How to Properly Use Visual Storytelling in Content Marketing | Digital Brand Marketing | Scoop.it
Jump start your visual storytelling strategy and create content that goes well beyond aesthetics, here…

Via massimo facchinetti
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5 Ways Brands Can Embrace the Power of the New Visual Influencers

5 Ways Brands Can Embrace the Power of the New Visual Influencers | Digital Brand Marketing | Scoop.it
5 ways brands can embrace the power of the new visual influencers, The new visual economy represents a huge opportunity, both for brands and the creative community, writes Nicola Kemp | Marketing Magazine...

Via Ron Sela
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You've Heard of Banner Blindness; Get Ready for Content Blindness - AdAge.com

You've Heard of Banner Blindness; Get Ready for Content Blindness - AdAge.com | Digital Brand Marketing | Scoop.it
ad age hosted a 4a's transformation panel on content marketing with representatives from ge, huffington post, mec, leo burnett and the economist group.

Via brandinmind
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How to Fast Track Your Social Media Marketing Strategy

How to Fast Track Your Social Media Marketing Strategy | Digital Brand Marketing | Scoop.it
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.

Via Ivo Nový, malek
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4 Tools to Skyrocket Your Demand Generation Strategy in 2015

4 Tools to Skyrocket Your Demand Generation Strategy in 2015 | Digital Brand Marketing | Scoop.it
If you're looking for a way to supercharge your demand generation strategy this year, look no further than Yoav Vilner's four-stage guide

Via malek
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malek's curator insight, March 28, 6:43 AM

Would there really be a life-or-death scenario if you didn’t check in more than once an hour?

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The 7 attributes of highly effective curated posts | Scoop.it [infographic]

The 7 attributes of highly effective curated posts | Scoop.it [infographic] | Digital Brand Marketing | Scoop.it
Content curation is also a great way to enrich your blog or website: don't just list great resources on your home page, turn them into curated posts.

Via Lauren Moss
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Marco Favero's curator insight, March 27, 5:14 AM

aggiungi la tua intuizione ...

Khushi Parmar's curator insight, March 27, 7:42 AM

http://www.vishwagujarat.com/international/proposed-russian-railway-could-connect-london-to-new-york/

Yukitoshi Fujimoto's curator insight, March 28, 10:57 PM

効果的なコンテント・キュレーションのマニュアル。ビジュアルで分かりやすくなっています。
Facebookなんかにも応用できますね。

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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | Digital Brand Marketing | Scoop.it

Are you using graphics in your social media posts?

 

Would you like to connect consumers to your business through visual marketing?

 

Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith, Ivo Nový, massimo facchinetti
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Marco Favero's curator insight, March 27, 6:44 AM

aggiungi la tua intuizione ...

Farah Jouffroy's curator insight, March 28, 7:17 AM
Utilisez-vous des images, graphiques, visuels dans vos messages de médias sociaux ? Si oui, voici 7 applications de marketing visuels qui vous permettront de créer des messages qui claquent et donne du Peps ;-)
Rescooped by Os Ishmael from The Content Marketing Hat
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Capturing Audience Sentiment - What Periscope Means To Social Media Marketing

Capturing Audience Sentiment - What Periscope Means To Social Media Marketing | Digital Brand Marketing | Scoop.it
Twitter's new app and social network, Periscope, may be the forerunner of a new age of digital marketing, allowing companies to more accurately measure sentiment real-time.

Via Mike Allton
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Mike Allton's curator insight, March 27, 9:28 AM

Capturing Audience Sentiment
What Periscope Means To Social Media Marketing

Have you ever thought about why the Neilsens spend so much money working with families to measure what television programs are watched? Or why the Presidential staff spends so much time working with focus groups and polling?

There's data there that they're getting that's invaluable.Audience Sentiment. And that's why I think that Periscope is a potential game-changer.

#Periscope   #Twitter   #SocialMediaMarketing  

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Growth Busters: Your Email, Mobile, & Social Audiences

Growth Busters:  Your Email, Mobile, & Social Audiences | Digital Brand Marketing | Scoop.it
Getting an honest-to-goodness active social following can be tough. www.pardot.com has created an infographic entitled “How to Grow Your Email, Mobi

Via malek
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malek's curator insight, March 27, 6:16 AM

Email is still the culprit of modern marketers

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5 Psychological Hacks For Your Content Marketing Strategy

5 Psychological Hacks For Your Content Marketing Strategy | Digital Brand Marketing | Scoop.it
Applying psychological principals to your content marketing strategy can lead to a powerful increase in results and in the overall ROI of your efforts.

Via massimo facchinetti
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Stop Wasting Your Money on Social Media Promotion

Stop Wasting Your Money on Social Media Promotion | Digital Brand Marketing | Scoop.it

Why would I ever, ever want to go to the Instagram account of an orthopedic hospital, generally speaking?


Via malek
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malek's curator insight, Today, 7:19 AM

If you’re going to promote your social media accounts, do so with some sort of specific message, a rationale, and a call to action. 

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Keyword Research: 6 Free Tools

Keyword Research: 6 Free Tools | Digital Brand Marketing | Scoop.it

Nowadays, it's not only risky to focus on certain keywords, but it's counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches.


Via Pedro Da Silva
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How Facebook Fans Can Inform Your Content Marketing Strategies

How Facebook Fans Can Inform Your Content Marketing Strategies | Digital Brand Marketing | Scoop.it

“Find out more about how your Facebook fans can inform your content marketing strategies. Here are 3 ways brand marketers can draw insights from Facebook fans.”


Via brandinmind
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Which Online Marketing Channel Should You Prioritize?

Which Online Marketing Channel Should You Prioritize? | Digital Brand Marketing | Scoop.it

When it comes to online marketing effectiveness and driving both traffic and conversions to a website, brands have plenty of options to choose from: direct traffic, organic vs. paid search, email, social media, display banners, referral traffic, etc.

 

But these channels don’t necessarily have the same level of effectiveness, depending on whether we are a small, medium or large organization. Results will also vary greatly depending on which industry we may evolve in – brand paid search may work well in travel but less so in sports or home and garden, for example....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 28, 4:17 AM

Here's some help choosing the best social media channel for your online marketing.

CIM Academy's curator insight, March 30, 4:47 AM

This article highlights that customers use different on-line marketing channels during their decision to purchase on-line.

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Infographic: Here's Your Definitive Wrap-up of Social Chatter at SXSW

Infographic: Here's Your Definitive Wrap-up of Social Chatter at SXSW | Digital Brand Marketing | Scoop.it
Hopefully your South by Southwest hangover has eased, and you're ready for a final run-through of the social numbers from the festival.

Via brandinmind
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Relearning the Art of Asking Questions

Relearning the Art of Asking Questions | Digital Brand Marketing | Scoop.it

“Proper questioning has become a lost art. The curious four-year-old asks a lot of questions — incessant streams of “Why?” and “Why not?” might sound familiar — but as we grow older, our questioning decreases.”


Via Karen Dietz
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Ron McIntyre's curator insight, March 28, 11:14 AM

Questions are the heart of coaching so understanding the process is critical.  This articles provides some good insights.

Zigmas Bigelis's curator insight, March 29, 4:47 AM

Questions is very important as the process of getting knowledge should consist of questions and answer. It differs from studying boks etc, 

Janet Vasil's curator insight, March 30, 12:05 PM

Stay curious at every age and ask good questions.  It will help you tell better stories and heck, you just may learn something new!.

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The Key to Social Selling is Social, Not Selling

The Key to Social Selling is Social, Not Selling | Digital Brand Marketing | Scoop.it
It’s called social selling because it’s about connecting socially first (as you would during a trade show, dinner meeting, or at the bar) and selling second. (highlight to tweet)

Via malek
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malek's curator insight, March 28, 6:29 AM

It’s called social selling because it’s about connecting socially first (as you would during a trade show, dinner meeting, or at the bar) and selling second

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How to Create a Content Marketing Strategy [INFOGRAPHIC] #smlondon

How to Create a Content Marketing Strategy [INFOGRAPHIC] #smlondon | Digital Brand Marketing | Scoop.it
Do you want to create a great content marketing strategy? Here are 10 easy steps to follow.

Via massimo facchinetti
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Marco Favero's curator insight, March 29, 8:56 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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In Our Multiplatform World, Six Storytelling Principles That Cross All

In Our Multiplatform World, Six Storytelling Principles That Cross All | Digital Brand Marketing | Scoop.it
Long-standing tenets of narrative still hold, but if we’re going to live and work in a m...

Via Karen Dietz
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What Does an SEO Do In Their Day-to-Day Work

What Does an SEO Do In Their Day-to-Day Work | Digital Brand Marketing | Scoop.it

There's far more to SEO than an initial audit and fix for a site. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines.


Via Pedro Da Silva
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WebGems SNMinc's curator insight, March 27, 4:56 AM

Web crawlers do not detect images. They see them as text. As a part of SEO, image optimization is equally important. 

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Report: Pinterest Links to Branded Content Shared Get More Shares

Report: Pinterest Links to Branded Content Shared Get More Shares | Digital Brand Marketing | Scoop.it
Pinterest has become a major hub for brands that want to connect with consumers who love to share content. Indeed, users engage and interact with branded content frequently on Pinterest. A report from Networked Insights examines how Pinterest users share and discuss branded content on the network.

Via Brian Yanish - MarketingHits.com, malek
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