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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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A Very Simple Way to Hear the Best Stories

A Very Simple Way to Hear the Best Stories | Digital Brand Marketing | Scoop.it
Everyday your team is doing great work.  Sometimes you miss their stories.   Some folks will go home and tell their stories around the dinner table.  Others can't, or won't.

Via Karen Dietz
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Karen Dietz's curator insight, October 10, 2013 7:57 PM

Now after all the heavy lifting of responding to John Hagel's blog post on storytelling (see the last 4 posts on 10/9 and 10/10) here's a great article on the simplest way to listen to and find great stories in your business or organization.


Easy peasy! Enjoy --


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The State of Mobile Marketing 2015

The State of Mobile Marketing 2015 | Digital Brand Marketing | Scoop.it

Recently, you may have adjusted your marketing strategy to accommodate the rapidly growing number of mobile users currently interacting online, but just how important are they?

 

This infographic from SmartInsights, takes a closer look at things like conversion rates, multi-channel marketing, search and advertising in order to determine the significance and influence of today's mobile users....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 26, 9:31 AM

Conversion is one of the biggest challenges for mobile marketing. Here are some valuable tips on how to get results.

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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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A Powerful Digital Story as the Last Exhibit for the Defense

A Powerful Digital Story as the Last Exhibit for the Defense | Digital Brand Marketing | Scoop.it
Defense lawyers are embracing video as a way to help them tell what they hope will be a more favorable story about their clients.

Via Karen Dietz
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Karen Dietz's curator insight, May 26, 1:14 PM

Now here is a fascinating application for storytelling that is popping up in the legal field -- having not-famous, not-rich defendants share their stories during sentencing that helps judges make better decisions about punishment.


Typically it's only clients with big bucks who can bankroll a digital story to present to the judge during sentencing. Now the playing field is getting leveled a bit here in CA.


What grabbed me about the article -- besides it being well written -- was how storytelling is making more inroads into the legal system, and as the article states, transform the process while reducing the divide between rich and poor defendants.


Learn the challenges of bringing digital stories into the work of public defenders, along with other issues this practice of digital storytelling raises.


And consider -- is this a new market for any of you?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, May 26, 4:23 PM

Attorneys have always be very good at using story formula to reach their audience of judges and jurors on behalf of their high paying clients. Now defendants from all walks of life can showcase their authentic self for judges and jurors using the power of digital video in an attempt to influence judgements handed down.

Rescooped by Os Ishmael from Online Marketing Resources
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How to Build a Winning Twitter Ad Campaign

How to Build a Winning Twitter Ad Campaign | Digital Brand Marketing | Scoop.it

Are you interested in turning Twitter followers into customers? This article shows four key ways to build a successful Twitter ads campaign.


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Rescooped by Os Ishmael from Towards the 22nd century
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The shifting sizes of the mobile phone visualised

The shifting sizes of the mobile phone visualised | Digital Brand Marketing | Scoop.it

Phones have been doing some odd things over the last few years


Via What Just Changed
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Rescooped by Os Ishmael from digital marketing strategy
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Thanks To 16 MUST FOLLOW @Scoopit Curators For Great Support!

Thanks To 16 MUST FOLLOW @Scoopit Curators For Great Support! | Digital Brand Marketing | Scoop.it

Special thanks this Memorial Day to 16 of the best content curators in the world who've supported our content with links likes and shares. Want to learn about how to curate content like a pro? 

Follow any 3 of these great content curators:

Os
@Os Ishmael 

Jakarta Web Developer
@Jakarta Web Developer

Martin's 
@MARTIN'S Gonçalo Wa kapinga

Dr. Mark
@Mark E. Deschaine, PhD

Imran
@imran bharti

Malek
@malek

 Frank Klein
@Frank J. Klein

Massimo
@massimo facchinetti

Steve
@steve batchelder

Jose
@José Gil de Sagredo

Wes
@Wes Thomas


Jan
@Jan-Olof Steen

Occonor And Kelly
@oconnorandkelly 

What Just Changed
@What Just Changed

Cendrine Marouatt
@Cendrine Marrouat - SocialMediaSlant.com 


Via Martin (Marty) Smith, malek
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Marco Favero's curator insight, May 24, 6:00 AM

aggiungi la tua intuizione ...

Mark E. Deschaine, PhD's curator insight, May 24, 9:55 AM

I am very honored to be included in this impressive group of individuals!  Keep up the great work everyone!

malek's curator insight, May 25, 7:02 AM

Thank you @Martin (Marty) Smith, and the wonderful list. You always give us posts WORTHY to rescoop.

Rescooped by Os Ishmael from digital marketing strategy
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The Cool Future of Marketing Jobs & Technology

The Cool Future of Marketing Jobs & Technology | Digital Brand Marketing | Scoop.it
While the fundamentals of marketing are unlikely to change much, how those basic principles are implemented is about to undergo a massive change. Here I look at the way a marketing department in a medium to large enterprise might work, then a small business. The Future Marketing Jobs
The Curator: who reviews the tier one content generated by the Marketing AI Engine for the department.
Algorithmist: who writes algorithm for the content to be created based on feedback from the curator and the anal

Via malek
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malek's curator insight, May 25, 7:17 AM

The Curator: who reviews the tier one content generated by the Marketing AI Engine for the department

Rescooped by Os Ishmael from digital marketing strategy
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New Facebook Study Reveals Psychological Motivation Behind Status Updates

New Facebook Study Reveals Psychological Motivation Behind Status Updates | Digital Brand Marketing | Scoop.it
A new study has reinforced what many already suspected – people who constantly post Facebook status updates about their relationships are insecure, while people who post about their gym sessions and h

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malek's curator insight, May 25, 7:23 AM

The key element of this is, don’t take it all to heart. Don’t compare yourself to the lives of other based on their Facebook activity

Rescooped by Os Ishmael from digital marketing strategy
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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Digital Brand Marketing | Scoop.it
A complete guide with step-by-step instructions for efficient and expert content curation.

Via malek
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malek's curator insight, May 25, 7:44 AM

There are some pitfalls to sharing without reading.

  • The story could be far worse quality than you anticipated, and it’d reflect poorly on your tastes and opinions.
  • The story could have a misleading headline. It could take an entirely different angle than you expected.
  • The words, language, and visuals may not be inline with your brand standards or policies.
  • You might be asked to give your opinion on the article.
  • Many people view it as a shady practice or even dishonest.
Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Digital Brand Marketing | Scoop.it
A complete guide with step-by-step instructions for efficient and expert content curation.

Via malek, massimo facchinetti
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malek's curator insight, May 25, 7:44 AM

There are some pitfalls to sharing without reading.

  • The story could be far worse quality than you anticipated, and it’d reflect poorly on your tastes and opinions.
  • The story could have a misleading headline. It could take an entirely different angle than you expected.
  • The words, language, and visuals may not be inline with your brand standards or policies.
  • You might be asked to give your opinion on the article.
  • Many people view it as a shady practice or even dishonest.
Rescooped by Os Ishmael from digital marketing strategy
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Best Alternatives to Hootsuite | Listly List

Hootsuite is the most well known social media management tool. It's very powerful, has a free version, integrates with a huge number of social networks. It allows you to publish and schedule as well as monitor and analyse. But is it the best? Whilst it may well suit many individuals and businesses, Hootsuite will not be the best fit for everyone. The good news is that there are plenty of alternatives, and that is where this list comes in! | Agora Pulse, Oktopost, Socialdraft, Buffer, and Rignite

Via malek
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malek's curator insight, May 23, 3:04 PM

Plan your marketing campaign with an easy to use drag and drop calendar. Mobile ready

Rescooped by Os Ishmael from Content Creation, Curation, Management
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30+ SEO tools to make your life easier - Econsultancy (blog)

30+ SEO tools to make your life easier - Econsultancy (blog) | Digital Brand Marketing | Scoop.it
With the help of some SEO experts, I've compiled a list of useful tools to help with on-site optimisation, link analysis and more.

Via Level343, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing Statistics That Actually Drive Action

Content Marketing Statistics That Actually Drive Action | Digital Brand Marketing | Scoop.it
Data roundups are a helpful resource when it comes to presentation day. Throw some stats on a slide deck, present it to your boss and hope that project gets approved. But how...

Via massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Ways to Do Proper Competitive Research | SEJ

5 Ways to Do Proper Competitive Research | SEJ | Digital Brand Marketing | Scoop.it

Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.


Via Kamal Bennani, massimo facchinetti
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Rescooped by Os Ishmael from Online Marketing Resources
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An introduction to email sequences

An introduction to email sequences | Digital Brand Marketing | Scoop.it
Learn how to engage with your audience using email sequences.

Via Pedro Da Silva
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Rescooped by Os Ishmael from Business in a Social Media World
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5 Types of Content That Perform Best

5 Types of Content That Perform Best | Digital Brand Marketing | Scoop.it
Regardless of your industry, one of the only things that will allow you to stand out online is creating and sharing content that your customers crave.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, May 26, 4:06 PM


In my latest contribution to the Paper.li blog, I share five types of content that gets shared a lot. 


What would you add to the list? 

Rescooped by Os Ishmael from Online Marketing Resources
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Google Analytics Advanced Resources List

Google Analytics Advanced Resources List | Digital Brand Marketing | Scoop.it

This Google Analytics Advanced Resources List gives you a view into the advanced areas of Google Analytics. Discover something new today!


Via Pedro Da Silva
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Rescooped by Os Ishmael from Digital Identity and Access Management
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Professional insight into the world of cyber security

Professional insight into the world of cyber security | Digital Brand Marketing | Scoop.it
Professional insight into the world of cyber security - Julie Evans and Samantha Sanderson answer some pressing questions on cyber security.

Via Roger Smith, Frank J. Klein
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Roger Smith's curator insight, May 24, 7:01 PM

Nice article Julie and Samantha - well worth the time to read

Rescooped by Os Ishmael from Content Creation, Curation, Management
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16 Reasons Why People Leave Your Website

16 Reasons Why People Leave Your Website | Digital Brand Marketing | Scoop.it

Are you getting traffic to your website, but very few of those visitors are converting into leads and customers? You might be making one of these mistakes on your website. Here are 16 reasons people leave your site without buying.


Via Kamal Bennani, massimo facchinetti
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Rescooped by Os Ishmael from Documentary Evolution
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Interactive haïkus, Virtual reality & Algorithmic storytelling : An interview with William Uricchio

Interactive haïkus, Virtual reality & Algorithmic storytelling : An interview with William Uricchio | Digital Brand Marketing | Scoop.it
This was a great initiative from the NFB and ARTE... A call for interactive projects with a strong ambition : how to imagine a sort of « web equivalent » to traditional japanese haikus ? 162 propos...

Via mirmilla
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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CEOs are finally embracing social. What does it mean to you? | Mark Schaefer

CEOs are finally embracing social. What does it mean to you? | Mark Schaefer | Digital Brand Marketing | Scoop.it

An analysis found that 80 percent of the CEOs of the world’s largest 50 companies are engaged online and on social media, more than double of what the same study found in 2010.

The findings are interesting because not long ago being social was once considered too risky, the article said. CEOs feared that saying the wrong thing online would ignite a firestorm of antagonists, dissatisfied customers, and disgruntled employees, who could threaten the company’s reputation. Now, having a digital strategy integrated across multiple channels is the new mandate to neutralize criticism. It’s become more important to transparently tell the company’s story and join the conversation.

Research  shows that five significant trends over the past five years have contributed to CEOs’ increased sociability....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 25, 1:05 PM

At last. CEOs are finally embracing social media.

Gregory Cheong's curator insight, May 25, 10:42 PM

Good wat for CEOs to reach out

Rescooped by Os Ishmael from Marketing and Lead Generation
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32 Inspiring B2B digital marketing case studies

32 Inspiring B2B digital marketing case studies | Digital Brand Marketing | Scoop.it
First, a few depressing facts:

86 percent of B2B companies say they are doing content marketing
Just 38 percent say it is effective
21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute)
Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons.

Is it harder or are we not looking hard enough?

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.

Via Kamal Bennani, Brian Yanish - MarketingHits.com, massimo facchinetti
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Brian Yanish - MarketingHits.com's curator insight, May 25, 3:37 PM

Check out this article for many links to great B2B case studies.

Wesley Yuhn's curator insight, May 26, 9:29 PM

Check out these great B2B marketing case studies...  

Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Content Curation Sites for Data Visualization

5 Content Curation Sites for Data Visualization | Digital Brand Marketing | Scoop.it

Via Ana Cristina Pratas, massimo facchinetti
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Marco Favero's curator insight, May 24, 6:00 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Marketing Revolution
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Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail

Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail | Digital Brand Marketing | Scoop.it

Medium Cool
Why do we need another blogging tool? Reasonable question. If Medium was simply and only another micro-blogging and content curation tool then the answer would be in the negative.

 

We don’t need another blogging tool no matter how cool, efficient and mobile-ready the new tool’s User Interface. That’s why Medium isn’t a micro-blogging tool. Medium is a community forming NOW and that has many benefits including:

 

* Grow with the network while not as crowded as Medium will become.

* Fill the hole between your blogs and social nets.

* Curate across your owned properties easily into one place.

* Create and curate mobile ready content.

 


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Blogging, Social Media & Tools
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Email Marketing Plan | The 6-Step Email Marketing Game Plan

Email Marketing Plan | The 6-Step Email Marketing Game Plan | Digital Brand Marketing | Scoop.it
We'll send over a million emails in over a dozen markets --- today. Click here to get access to our ultimate guide to setting up an email marketing plan.

Via Joan Stewart
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Joan Stewart's curator insight, May 23, 2:58 AM

Lindsay Marder shares insights on making Email Marketing set ups, together with ideas on headers and body to entice high converting emails.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Over-the-Top Streaming Video Services to Reach 330 Million+ Subscribers By 2019

Over-the-Top Streaming Video Services to Reach 330 Million+ Subscribers By 2019 | Digital Brand Marketing | Scoop.it

Consumer adoption of streaming video services is surging, according to a new report by Juniper Research out this morning, which finds that subscriber numbers for services like Netflix and Amazon Prime Instant Video will grow from 92.1 million in 2014 to 333.2 million global subscriptions by 2019.

 

Connected TVs and streaming media devices like Amazon’s Fire TV Stick and Chromecast will be driving this adoption, as will connected game consoles and set-top boxes that provide streaming video as pre-loaded services....

 

In contrast, the newer streaming media devices are making watching over-the-top services more accessible on the big screen of the living room TV. They not only simplify the process of getting connected, but they’re also often sold at price points so low – Chromecast is $35 and the Fire TV Stick is $39, for example – that buying a streaming media stick is almost a no-brainer for many consumers....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 10:47 AM

Got video? Streaming video services are surging, according to a new research by Juniper Research.