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How Superstars Reign Supreme: 4 Facts That Might Surprise You

How Superstars Reign Supreme: 4 Facts That Might Surprise You | Digital Brand Marketing | Scoop.it

...How intriguing, the Wired author argued, that this trend persists despite this being an age where, in his words, “it’s never been easier for small-time musicians to break out and build devoted followings; Pandora, Spotify, and iTunes offer tons of obscure music to fans, obliterating the old barrier of the tightly curated record store, while Twitter and Facebook carry even the smallest bands’ promotional messages, nuking advertising and PR costs.”

 

What we consume online, Tate suggested, is very different from what we pay for offline.That would be an interesting disparity indeed. The only problem? It isn’t true. What Tate (and many others who have reacted to Krueger’s results) have failed to realize is that Madonna and other superstars reign supreme online, too. And, in fact, even more so than ever before. Consider these data nuggets I uncovered when I examined the market for digital tracks....


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Jeff Domansky's curator insight, July 13, 2013 3:18 PM

A really interesting look at how we assume things are right on social media when they really aren't.

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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Forrester 3 E's of Customer Experience

Forrester 3 E's of Customer Experience | Digital Brand Marketing | Scoop.it

Emotions play an important role to the overall customer experience. Have you ever created an empathy map?


Via Eric_Determined / Eric Silverstein, Fred Zimny, massimo facchinetti
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Eric_Determined / Eric Silverstein's curator insight, July 24, 5:44 PM

Forrester's 3 E's:

 

1. Emotion

2. Effectiveness

3. Ease

 

How are you elevating the emotional connection between your brand and your customers?

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Pokémon Go isn’t a fad. It’s a beginning.

Pokémon Go isn’t a fad. It’s a beginning. | Digital Brand Marketing | Scoop.it
Augmented reality begins with Pokémon. It begins as a toy. But it won’t remain a toy. It’s going to become an industry, a constant, a coping mechanism, a way of life. It will change how we spend our time, how we compete for status, how we interact with our loved ones. It will change the behaviors we think of as normal — already we’re seeing Pokémon Go run into racism; it won’t be long until AR cuts across other fault lines in our society.

Via Farid Mheir, Karen Brooks, Jim Lerman, massimo facchinetti
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Farid Mheir's curator insight, July 14, 8:50 AM

WHY THIS IS IMPORTANT

Read the article. Pokemon GO is more than a game, the start of a new era where virtual moves into physical world more and more.

 

Also read "The brilliant mechanisms of pokemon GO" to understand why this is transformative http://tcrn.ch/29Nhtau 

 

Plus it gives new meaning to "kids go play outside" ;-)

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Top Publishers on Instagram and their Tips to Success

Top Publishers on Instagram and their Tips to Success | Digital Brand Marketing | Scoop.it

How are publishers engaging audiences on Instagram amid algorithmic changes?


Instagram remains a less straightforward platform for publishers. Without external links, traffic isn’t driven to publisher content and nearly all engagement takes place directly in the stream.


However, as we noted last year, publishers are nonetheless finding imaginative ways to use Instagram and engage with their followers.


From stunning visual galleries, to native storytelling, to enhancing existing reporting, Instagram remains a great place for publishers to build a devoted community and bolster their brand.


When we looked at a selection of 30 publishers on Instagram for mid-June to mid-July 2016, we saw some interesting statistics....


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Jeff Domansky's curator insight, July 23, 11:05 AM

Useful Instagram tips and lessons.

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9 Reasons Why Personalized Marketing Still Isn't Accurate - InformationWeek

9 Reasons Why Personalized Marketing Still Isn't Accurate - InformationWeek | Digital Brand Marketing | Scoop.it
Personalization efforts have served as a vanguard for big data at many organizations. But some of these programs still fall short. Here's a closer look at what's going wrong. Does your enterprise fit these profiles?
Via Rami Kantari, massimo facchinetti
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An experiment in trying to predict Google rankings

An experiment in trying to predict Google rankings | Digital Brand Marketing | Scoop.it
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.

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The Majority of Marketing Content Isn’t Used by Sales. Why?

The Majority of Marketing Content Isn’t Used by Sales. Why? | Digital Brand Marketing | Scoop.it
Marketers spend time and money creating content; statistics show sales reps don’t use it. In this article, Showpad’s VP, Marketing, Emma Dunstone, shows how sales organizations currently use marketing content, as well as cover a few ways of thinking that will help brands to start making content more useful

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How to Use Short Videos for Brand Marketing — Medium

How to Use Short Videos for Brand Marketing — Medium | Digital Brand Marketing | Scoop.it
Without ever getting into YouTube, you can do short videos on several social media sites. On Vine, they last six seconds, Instagram they are 15 seconds, and on Google+, LinkedIn, and Facebook the videos can be as long as 2–3 minutes. Once videos are created, they can also be pinned on Pinterest.


You don’t need expensive camera equipment, though it will add to the quality if you do use something different than you smartphone camera. It should do a decent job until you have the funds to invest in something better. Short videos are like a dessert or snack, just enough to satisfy and not so much that in the middle you’ve had enough and are trying to figure out how to end it sooner rather than later. And getting the story or information visually is almost always preferred to reading about it.


Via Jeff Domansky, oconnorandkelly, malek
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Jeff Domansky's curator insight, July 19, 5:45 PM

Quick tips for producing short videos using apps.

lieshitting's comment, July 20, 4:54 AM
Nice
Pradistiani's curator insight, July 20, 6:35 AM
I need this!
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Brief change suggests local SEO ranking factors are different for branded queries

Brief change suggests local SEO ranking factors are different for branded queries | Digital Brand Marketing | Scoop.it
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.

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14 Reasons Why Pokemon GO Is The Future Of Learning

14 Reasons Why Pokemon GO Is The Future Of Learning | Digital Brand Marketing | Scoop.it


"ONE: Students are on their phones ALL the time. Students are not on their textbook all the time. Think about that. And I’m not saying we should only do what students want to do. One of my favorite quotes is “the object of education isn’t to make students comfortable, it’s to make them successful.” But I do think leverage and engagement are useful."


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New Google ranking study shows links are incredibly important to the ranking algorithm

New Google ranking study shows links are incredibly important to the ranking algorithm | Digital Brand Marketing | Scoop.it
Despite many thinking that links are a declining ranking signal in Google's algorithm, this new study shows links are even more important than ever.

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malek's curator insight, July 20, 9:11 AM

The new study says there is a “near perfect correlations” between ranking highly in Google and the links pointing to that page

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What Growth Hacking Can Teach Your Sales Team

What Growth Hacking Can Teach Your Sales Team | Digital Brand Marketing | Scoop.it
In recent years, the terms “growth hacker” and “growth hacking” have been some of the key buzzwords in the marketing world. But what are they? While there are many variations…
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What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

What the Heck is Cross Channel Marketing and Why Would I Want To Do It? | Digital Brand Marketing | Scoop.it

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Why Don’t More Marketers Use Keyword Research?

Why Don’t More Marketers Use Keyword Research? | Digital Brand Marketing | Scoop.it
I recently had the privilege to sit in on FIR B2B episode 45: a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound like the “Click and Clack of tech.” Needless to…

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influencer marketing and ROI | Marketing Tom Fishburne

influencer marketing and ROI | Marketing Tom Fishburne | Digital Brand Marketing | Scoop.it
Influencer marketing is all the rage, but there’s not a clear understanding of what constitutes influence.A few years ago, I participated in an influencer event for a consumer brand. It was an expensive affair put on by the brand’s agency. There were a few dozen “influencers” there, which, it turned out, meant a collection of people with blogs and social media followings. A photographer captured it all as a glitzy brand experience. Some people blogged or shared about the event, some didn’t, and it left me wondering about the return on that investment. From the photos that were posted, it looked like a beautiful bit of marketing. From the actual impact, not so much.Influencer is a designation with an almost magical glow to it. But not all influencers are created equal. Not everyone with a social media following is an influencer and not every influencer is a good fit for every brand. Brands should also be wary of those who refer to themselves as influencers. There’s a lot of snake oil in influencer marketing....

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Jeff Domansky's curator insight, Today, 11:04 AM

Where's the ROI in influencer marketing wonders Tom Fishburne? A must-read for marketers. 9/10