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Applying Lean UX | Cooper Journal

Applying Lean UX | Cooper Journal | Digital Brand Marketing | Scoop.it
After working with a startup, @Cooper has a great overview of Lean UX featuring some tangible advice. http://t.co/oY0fEWy7ny
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The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow

The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow | Digital Brand Marketing | Scoop.it
In questo articolo, troverete cinque tappe di crescita blog per aiutarvi a capire dove sei oggi e fino a che punto si è lasciato andare. 

 


Via Kamal Bennani, Marco Favero, massimo facchinetti
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Marco Favero's curator insight, July 1, 4:28 AM

aggiungi la tua intuizione ...

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This Site Helps Consumers Cut Through the Crap – Literally

This Site Helps Consumers Cut Through the Crap – Literally | Digital Brand Marketing | Scoop.it

The people who you want to know are the influensters. Influenster is a product discovery platform and reviews site that enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions.

 

And we’re talking five million plus honest product reviews from 1.5M+ socially active trendsters, on over a million products for consumers to discover.

 

There’s also a gamification aspect to it, allowing trendsters and  influensters a chance at receiving more new products....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 1, 11:14 AM

This product discovery platform and reviews site enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions. Recommended reading for marketing pros. 9/10

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Why People Like, Share, and Comment on Facebook [Infographic]

Why People Like, Share, and Comment on Facebook [Infographic] | Digital Brand Marketing | Scoop.it
Understanding reasons behind why people like using Facebook will help you generate more Facebook traffic. Learn why people use Facebook and the valuable information marketers can learn from it.

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malek's curator insight, July 1, 7:51 AM

True: a facebook post can control your serotonin level

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Direct Response Video Advertising: Best Practices For Social Media

Direct Response Video Advertising: Best Practices For Social Media | Digital Brand Marketing | Scoop.it
Are you finally making the leap into video advertising on social channels? Columnist Andrew Waber offers these tips on how to maximize the performance of your campaigns.

Via Ivo Nový, malek
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Title Tag Pixel Width Checker - SEO Tool

It is a common fallacy that Google has a character limit for title tags - really there's a pixel width limit. Check yours.


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Advanced Local SEO Competition Analysis

Advanced Local SEO Competition Analysis | Digital Brand Marketing | Scoop.it

Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market you can go much further down the SEO rabbit hole.


Via Pedro Da Silva
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3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
There are a range of of social media tools to identify influential bloggers. Here are 3 cool tools to assist you in your blogger outreach strategies.

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malek's curator insight, June 28, 10:26 AM

#1. Follower Wonk#2. BuzzStream#3. MozBar

SageRave of Get Custom Content's curator insight, June 30, 6:33 PM

This is interesting. I wonder how much these social media tools  cost?

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Ready or Not, Millennials Are Changing How We Do Business Forever - Huffington Post

Ready or Not, Millennials Are Changing How We Do Business Forever - Huffington Post | Digital Brand Marketing | Scoop.it
In the next 20 years, Millennials will receive over $20 trillion in inheritance, with over $7 trillion being passed along by 2020, according to Bloomberg Business.

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Marco Favero's curator insight, June 29, 4:59 AM

aggiungi la tua intuizione ...

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The Perfect Elevator Pitch #infographic

The Perfect Elevator Pitch #infographic | Digital Brand Marketing | Scoop.it
Elevator pitches are important, not just for people, but for businesses as well. A "pitcher" must consider many things including the audience, message, and place when crafting a pitch, and provide value in less than 60 seconds. Awkward physical and tonal cues can be off-putting, so practicing is crucial. When talking to potential clients, investors, or even partners, it's vital to be prepared to present a pitch quickly and effectively. Here are easy tips to create an elevator pitch that works as an effective marketing tool without sounding like a sales pitch.

Via Stefano Principato, massimo facchinetti
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2DiFore Marketing Solutions's curator insight, June 30, 8:26 AM

Tell me about your company?

What do you do there?

How can help you with referrals?


Are these questions that "freak" you out and keep you from going to networking events? Here is a simple infographic that can help you hone your #elevatorpitch and get to be comfortable with these questions! Remember don't spill all of your treasures on the floor and please ask them questions....it's not all about you! Make it a great Tuesday out there...

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The Good, the Bad, and the Not So Ugly of Social Media

The Good, the Bad, and the Not So Ugly of Social Media | Digital Brand Marketing | Scoop.it

Today I just wanted to write a quick blog piggybacking that story with some more titillating stats on how audiences use social to connect with brands, what they expect from companies, and how brands can improve their interactions with shoppers.The Northridge Group study features survey answers from more than 1,000 consumers in the United States. Through this report, “The State of Customer Service Experience in 2015,” analysts attempt to provide a roadmap for how companies can turn social media into the linchpin that holds the entire customer experience together. Below are some of the more poignant points from the survey....


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donhornsby's curator insight, June 29, 10:23 AM

(From the article): One third of consumers who contact brands on social media never get a response.


About 33% of consumers who have used social media for customer service say the channel does not meet expectations.

 

Despite the immediacy of social media, just 13% of consumers get a response within minutes.

 

The (not so) ugly: the opportunity for marketers


More than 40% of consumers expect resolution within one hour when using social media as a customer service channel.

 

Sixty-three percent of consumers say that they have to engage with a brand two or more times on social media before a customer service inquiry or issue is resolved.

 

Just 2% of consumers use social media for urgent customer service issues.

Luis Cano's curator insight, June 29, 3:44 PM

Holding the customer experience together with The State of Customer service experience report ...

rserse's curator insight, July 1, 5:16 AM

a best practices guide to keep in mind 

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How BuzzFeed, R29, and Other Top Publishers Optimize Their Headlines and Images

How BuzzFeed, R29, and Other Top Publishers Optimize Their Headlines and Images | Digital Brand Marketing | Scoop.it
Red-hot digital publishers like BuzzFeed and Refinery 29 all know the secret to making a post go viral: testing and optimizing their headlines and images. But while some of their tactics are well-known, others are not.

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malek's curator insight, June 28, 9:37 AM

put resources into creating strong headlines and images, because they are often the two things that introduce readers to content.

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Increase Blog Readership With 4 Content Marketing Tools

Increase Blog Readership With 4 Content Marketing Tools | Digital Brand Marketing | Scoop.it
Today I have some content marketing resources to help you improve your readership and online ranking. Here’s four links with tips and...

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malek's curator insight, June 27, 9:41 AM

Percussion is a precise content measurement tool (CMS) that does all the work for you, and provides a simple way to create and manage your content that search engines and readers will love

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The Evolution Of SEO Trends Over 25 Years

The Evolution Of SEO Trends Over 25 Years | Digital Brand Marketing | Scoop.it
L'evoluzione delle tendenze SEO Più di 25 anni

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Marco Favero's curator insight, June 26, 9:17 AM

aggiungi la tua intuizione ...

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How to Build a Community of Brand Ambassadors Rather Than a Number of Followers

How to Build a Community of Brand Ambassadors Rather Than a Number of Followers | Digital Brand Marketing | Scoop.it
Could you name half of the people you follow on Twitter? Ok, go!

...I’m guessing all you could come up with was Oprah and Nike? Perhaps there’s a brand or two that really stands out in your mind be

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malek's curator insight, June 29, 6:50 PM

One way to really stand out is through a charitable, inspirational or emotional component. How do you do this?

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8 Ways Content Curation Can Boost Your Marketing Impact

8 Ways Content Curation Can Boost Your Marketing Impact | Digital Brand Marketing | Scoop.it
Curation is a great way to diversify content for your social media audience. Learn 8 ways to integrate content curation into your content marketing strategy

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The Roots of Minimalism in Web Design

The Roots of Minimalism in Web Design | Digital Brand Marketing | Scoop.it
Many popular web-design trends originate in minimalism, a movement that aims to reduce information overload by presenting content in its simplest form.

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10 inspiring content marketing examples from charities

10 inspiring content marketing examples from charities | Digital Brand Marketing | Scoop.it

Content marketing has gone way beyond buzzword status and is now a core part of almost any well-known brand’s marketing strategy.


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SENAME Interactive's curator insight, June 30, 1:15 AM

Content Marketing is the best strategy for growing your small business. Here are some strategies that really helps. 

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Content Creation: 28 Experts Reveal Their Best 3 Tips

Content Creation: 28 Experts Reveal Their Best 3 Tips | Digital Brand Marketing | Scoop.it
Do you want to master content creation? If so, you must read the responses I've received from 28 of the best content marketers out there. Are you ready?

Via Cendrine Marrouat - SocialMediaSlant.com
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63% think generic brand messaging is ‘highly annoying’ | .rising

63% think generic brand messaging is ‘highly annoying’ | .rising | Digital Brand Marketing | Scoop.it

According to a new study by Marketo, consumers are fed up of the generic messages brands repeatedly blast at them.

 

The study, which surveyed 2,200 global consumers, found that a whopping 63% of respondents said they are highly annoyed by the way brands continue to blast out generic messaging repeatedly, and 78.6% of consumers say they will only engage with a brand’s coupon or offer if it directly relates to how they have interacted with brands previously.

 

Marketo found that the two things brands should do to make advertising more appealing to their audience were show ads less often, and make content more personalised and relevant based on consumer behavior across other channels and interactions....


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Jeff Domansky's curator insight, June 30, 10:37 AM

Old school advertisers take note.

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How to Overcome Your Biggest Challenges in Content Marketing

How to Overcome Your Biggest Challenges in Content Marketing | Digital Brand Marketing | Scoop.it

Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction - if your brand isn't able to deliver this type of interaction and transparency, it's likely that you'll fall behind the competition. And more often than not, the best way to meet such expectations is through content.

 

The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers. Statistics reveal the importance of content in modern marketing - according to the CMO Council, 78% of consumers believe that a brand offering content desires to establish a relationship with them. 

 

Marketing Profs further points out that after reading a brand’s content, 70% of consumers feel closer to that brand. Given such data, the importance of content in a robust marketing strategy cannot be denied....


Via Jeff Domansky, Mark E. Deschaine, PhD, massimo facchinetti
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Dean Ryan G. Martin's curator insight, June 30, 11:12 AM

"The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers." Yes. I agree with open arms.

alat masturbasi vibrator mic klik www.solusi69.com's curator insight, July 1, 3:43 AM

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Chris Agro's curator insight, July 1, 7:43 AM

Know, like, trust. The building blocks of good marketing. This is nothing new. Content Marketing is a great way to do it.

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Salesforce’s Marketing Cloud 2.0 goes beyond marketing journeys - VentureBeat

Salesforce’s Marketing Cloud 2.0 goes beyond marketing journeys - VentureBeat | Digital Brand Marketing | Scoop.it
Salesforce is today unveiling the 2.0 version of its Marketing Cloud, which boosts the role of Journey Builder and ties this Cloud more tightly with its brethren clouds, Sales and Service.

“We’ve [now] revved, matured, and promoted Journey Builder to be the best of the Marketing Cloud,” senior vice president of product marketing Eric Stahl told me, “the glue that pulls together the channels, the personalization engine, the data in the Sales and Service Clouds.”

One aspect of that promotion is a heightened integration between Journey Builder and an updated Active Audiences, which Salesforce introduced in March.

Active Audiences uses data from the company’s crown jewel, its customer relationship management (CRM) system, to target individual users for ad campaigns, instead of relying on Web cookies or email lists uploaded to Facebook. This data might include, for instance, emails or mobile messages, a purchase history with a brand, or interaction with customer service or sales.

There’s also now a native integration with the Sales and Service Clouds, coming closer to a functional super-cloud. Prebuilt triggers from events in the company’s Sales and Services clouds can generate marketing or advertising toward a customer or potential customer.

 

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.


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iNeoMarketing's curator insight, June 29, 6:48 AM

The announcement came last week. 

iNeoMarketing's curator insight, July 1, 11:27 AM

The announcement came last week. 

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Why You Need to Focus on Mobile | Marketing Technology

Why You Need to Focus on Mobile | Marketing Technology | Digital Brand Marketing | Scoop.it

Tonight I wrote a good friend of mine complaining that his email wasn’t mobile responsive and that I couldn’t read it on my phone. If your email isn’t optimized, would anyone complain? Or would they just ignore it or even unsubscribe it?

 

A few weeks ago on our podcast, I listed out over a dozen different behaviors that we used to do outside our mobile devices before but that had all migrated to the palm of our hand. Phone calls, text messaging, camera, alarms, calendar alerts, commerce, mapping, music, video, banking, gaming, social, health tracking, ticketing, payments, invoicing, researching, emailing, video recording…...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 29, 9:23 AM

Douglas Karr looks why mobile matters most to marketing tday and tomorrow.

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How to Write Explosive Titles for Your Blog Articles

How to Write Explosive Titles for Your Blog Articles | Digital Brand Marketing | Scoop.it
You want to write awesome blog titles to fuel your B2B marketing engine? Get in here then.

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malek's curator insight, June 28, 9:33 AM
  • Opt for accurate titles over vague ones.
  • Make the title sexy and enticing.
  • Create the ‘Curiosity Gap.’
  • If possible, optimize for SEO.
  • The shorter the better (but it’s not always possible).
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How to Promote an Event Using Online Marketing #Infographic

How to Promote an Event Using Online Marketing #Infographic | Digital Brand Marketing | Scoop.it
Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials ... and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.

But checking all the logistical boxes ahead of your event is only part of the battle. The other critical part? Making people aware of the event -- and getting them to actually sign up. If you fail to create buzz around your event, you can't expect to fill many seats.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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How to create an effective keyword list | Web SEO Analytics

How to create an effective keyword list | Web SEO Analytics | Digital Brand Marketing | Scoop.it
Are you wondering what is the best way to create an effective keyword list? Following up a previous article "Keyword Research: The Core of your SEO Strategy»,

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malek's curator insight, June 27, 9:45 AM

Always have in mind that each page’s content should reflect answers to user’s needs and therefore requires a dedicated and unique approach.