Digital Brand Marketing
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Getting the Most out of Middle of the Funnel Content

Getting the Most out of Middle of the Funnel Content | Digital Brand Marketing | Scoop.it

Last week I had the great opportunity to join our partners at Kapost to speak to over 200 B2B Marketers in Boston on the importance of content. What I heard from many at the event after my presentation on Using Content in the Middle of the Funnel was, “You just told our story.  We have content, but we are not using it effectively to take the Buyer past initial engagement.”  During my speech I asked the question, “Who has an effective lead nurturing stage in place as part of their Demand Generation program?”  The response? Crickets. Not a single hand was raised out of a room of 200 very smart and passionate B2B marketers.


Via i-SCOOP, massimo facchinetti
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Rescooped by Os Ishmael from UX Design : user experience and design thinking
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Service Design: Consumer Journey Mapping

A process of identifying key customer interactions with the product. This is a holistic approach to envisioning customer interactions at various touchpoints through service design tools to help organizations to understand, visualize and envision their new or existing customer there by aligning their products.

Via yannick grenzinger
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Rescooped by Os Ishmael from Online Marketing Resources
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Why does Facebook ads data not match Google Analytics data?

Why does Facebook ads data not match Google Analytics data? | Digital Brand Marketing | Scoop.it
Often the data in your Facebook ad campaigns doesn't match your Google Analytics data. Tara West looks at the reasons for the discrepancy and offers fixes.
Via Pedro Da Silva
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Rescooped by Os Ishmael from Online Marketing Resources
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Life Beyond Email: Chatbot Marketing

Life Beyond Email: Chatbot Marketing | Digital Brand Marketing | Scoop.it
Whilst other channels are continuing to deliver diminishing returns, there's a new medium for marketers to utilize to reach their customers: Chatbots.
Via Pedro Da Silva
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Pedro Da Silva's curator insight, February 16, 6:55 PM
"Every marketing channel suffers from fatigue at one stage."
Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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How Much Should Small Businesses Spend on Digital Marketing in 2017?

How Much Should Small Businesses Spend on Digital Marketing in 2017? | Digital Brand Marketing | Scoop.it
A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphl…

Via massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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How Successful Marketers Use Social Proof to Drive Growth - CMSWire

How Successful Marketers Use Social Proof to Drive Growth - CMSWire | Digital Brand Marketing | Scoop.it
A major key to achieving this, especially on the social web, is social proof, the psychological phenomenon whereby people will do something because our peers, who we may regard as better informed, are doing it.

In the battle for consumers’ attention, social proof often provides the stickiness that companies need to make their brands, content and products desirable. 

The best part is, if you play your cards right, it doesn’t even have to take so long to build up your social proof signals. Bear in mind, though, that by itself, social proof isn’t going to do much except make a lot of noise. You still need something to make noise about. Sure, it’s possible to build a certain level of social proof mystique out of thin air, but eventually these efforts will fizzle out.

Let’s take a look at some of the most powerful yet sustainable ways to cultivate social proof – even with limited resources and a relatively unknown brand.

Via marketingIO, malek
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marketingIO's curator insight, February 14, 9:06 PM

An excellent how-to article on the elusive social proof. Superb.

 

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