Last week I had the great opportunity to join our partners at Kapost to speak to over 200 B2B Marketers in Boston on the importance of content. What I heard from many at the event after my presentation on Using Content in the Middle of the Funnel was, “You just told our story. We have content, but we are not using it effectively to take the Buyer past initial engagement.” During my speech I asked the question, “Who has an effective lead nurturing stage in place as part of their Demand Generation program?” The response? Crickets. Not a single hand was raised out of a room of 200 very smart and passionate B2B marketers.
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