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6 Most Common UX Mistakes

6 Most Common UX Mistakes | Digital Brand Marketing | Scoop.it
UX is important to good design. In this post we feature the 6 most common ux mistakes, and how to fix them. Make the user experience better for your product. (Evolve and test your product.
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How to thrive in a world of disruption | Loyalty360.org

How to thrive in a world of disruption | Loyalty360.org | Digital Brand Marketing | Scoop.it

Forrester Research said it best, “the forces of digital revolution have reached critical mass…the digital revolution threatens every incumbent firm in every industry.”  The only cure for disruption is innovation and transformation.  And yet, according to a recent study by Boston Consulting Group, 75% of business transformations fall short.v  If ever it felt like being between a rock and a hard place, it’s now. 

 

The irony is that one of the biggest causes of disruption, technology, is also one of the keys to transformation. The other big factor producing an almost constant state of disruption is the change in the way people engage with brands and interact with each other.  The popular wisdom is that this is the fault of the millennial generation.  They don’t act like their parents.  Well, that’s been true of every generation. 

 

But what is different this time is in concert with the advances of technology and the uncertainty of the economy, the age of sharing is replacing the age of coveting.  Millennials don’t need to own their own car, they can rent a Zipcar.  They’re quite happy subscribing to a service rather than outright being it....


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Jeff Domansky's curator insight, March 1, 3:58 AM

In a world of disruption, change is constant and shift is the watchword.

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Next Generation of Content Marketing: 6 Insights About Intelligent Content

Next Generation of Content Marketing: 6 Insights About Intelligent Content | Digital Brand Marketing | Scoop.it

If you want your prospects and customers to find the information that will truly help them (and in turn make them consider you to be a valuable resource), you need to be deliberate with how you structure and tag your content. Applying intelligent content principles will help us get there. As Ann explains:It’s not just about the format. If we’re to truly make our content accessible to customers, it has to be discoverable. When you have unstructured, untagged, unintelligent content, the information you or your customer are looking for is very hard to find....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 1, 11:02 AM

Intelligent content is our next generation according to the Content Marketing Institute.

Brittany Monroe's curator insight, March 1, 8:50 PM

Content marketing: Applying intelligence! I love this!!

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5 Things B2B Buyers Want Your Content To Do

5 Things B2B Buyers Want Your Content To Do | Digital Brand Marketing | Scoop.it
There’s nothing more powerful than speaking with buyers to learn what they find valuable. Discover the top five things that buyers want from your content to help them and how to craft specific messages that get you on the short list.

Via Monique Walhof, massimo facchinetti
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Monique Walhof's curator insight, March 1, 2:33 PM

5 things that result in content sales and marketing teams will make good use of. 

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7 Step Content Creation Strategy for Epic Content Marketing

7 Step Content Creation Strategy for Epic Content Marketing | Digital Brand Marketing | Scoop.it
The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketi...

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11 Responsive Web Editing Tools for Designers

11 Responsive Web Editing Tools for Designers | Digital Brand Marketing | Scoop.it

Let’s, face it – not everyone loves to code. Especially graphic designers. Graphic designers is that breed of Homo sapiens who spend their life time visualizing designs and concepts. Coding is usually a bunch of jumbled up letters for them. Many designers create breathtaking website designs but get stuck up once they get to the coding part. So here’s the good news for all you designers out there. There are software that bring your design concept to life without the hassle of having to code. And no, I’m not talking about Dreamweaver or Frontpage....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 28, 10:31 AM
Useful tools for website design without. Suitable for every level.
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Millennials: Understanding the Generation

Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For…

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Search, Social, and Content Convergence: Developing Hybrid Marketing Skills

Search, Social, and Content Convergence: Developing Hybrid Marketing Skills | Digital Brand Marketing | Scoop.it
The search marketing environment has evolved and converged to such an extent that in order to survive and succeed, marketers now need adopt a whole new set of working habits.

Via The Fish Firm
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How to Quickly Improve Your Social Media Presence

How to Quickly Improve Your Social Media Presence | Digital Brand Marketing | Scoop.it

Understand Your Audience Needs


Whether you’re marketing to consumers or business professionals, share the details that matter most to them.

From common everyday solutions to detailed instructions, take your knowledge and translate it into useable and valuable social media content.


Via Neil Ferree, Pantelis Chiotellis, Elvin Cheo, malek
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Neil Ferree's curator insight, February 25, 1:20 PM

Create an Integrated Social Media Strategy

Social media is not a one-off tactic. Ensure that each of your social properties is tied into your overall marketing strategy.


This means that each spoke or social media channel serves a purpose, working together to support a long-term plan.

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How Shake Shack won over millennials - Digiday

How Shake Shack won over millennials - Digiday | Digital Brand Marketing | Scoop.it
Shake Shack is immensely popular among millennials, but its social strategy is just one factor. Here's what makes it such a hit among the generation.
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Understanding User Intent Differences Across Devices to Supercharge Your Marketing

Understanding User Intent Differences Across Devices to Supercharge Your Marketing | Digital Brand Marketing | Scoop.it

Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in the form of search keywords, purchase intent, and site interactions, but it can also come from very different devices.

 

Marin Software projected last year that mobile devices would account for over 50% of paid search clicks by 2015. Additionally,eMarketer recently reported that nearly 200 million users are expected to search on mobile by 2018.With consumers increasingly using a plethora of devices for research and purchasing decisions, it’s important that marketers analyze data across multiple online environments to understand signals of intent.

 

Below are four varying factors that impact intent: the time element, local flavor, on-the-go component and functionality considerations....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 27, 2:46 AM

Four key things to know about reaching consumers on various devices.

Marco Favero's curator insight, February 27, 6:49 AM

aggiungi la tua intuizione ...

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5 Helpful Reminders to Keep Your Content Fresh - Business 2 Community

5 Helpful Reminders to Keep Your Content Fresh - Business 2 Community | Digital Brand Marketing | Scoop.it
Creating valuable and relevant content to engage a clearly defined target audience is what content marketing is all about.

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Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates] | Digital Brand Marketing | Scoop.it
Learn 8 best practices for a stand-out Facebook cover photo, and get a free template to create your own.

Via malek
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malek's curator insight, February 25, 6:15 PM

Since your profile picture is on left, you want to add some balance to your Facebook cover photo design by having the focus of the image be on the right. Take a look at these cover photos -- which one looks more aesthetically pleasing? 

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5 Pointless Marketing Metrics You Can Stop Tracking Today

5 Pointless Marketing Metrics You Can Stop Tracking Today | Digital Brand Marketing | Scoop.it

But in many areas of marketing, more doesn't always mean better. Take your marketing data, for example. Though having data about your marketing programs is crucial to analyzing your success and making changes to future programs, some individual metrics aren't actually that helpful. And with only so much time in your day, you can't afford to spend your time analyzing data that won't help you make better marketing decisions. 

If you want to get a full run-down on the metrics you should (and shouldn't be tracking, tune into our webinar on March 11 called Smart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions. To register for that webinar, click here.

In the meantime, let's take a look at some of the metrics you might not want to track -- and give you suggestions for different metrics to look at instead....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 26, 2:56 PM

You can toss away these five useless social media metrics.

Neil Wilkins's curator insight, February 27, 3:53 AM

This is so true. What 'vanity metrics' are you measuring, that could you stop today?

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Why Your Blog Is Not Adding Business Value, and What You Can Do About It

Why Your Blog Is Not Adding Business Value, and What You Can Do About It | Digital Brand Marketing | Scoop.it
Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.

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How to Use Video to Drive Phenomenally Better Content Marketing Results

How to Use Video to Drive Phenomenally Better Content Marketing Results | Digital Brand Marketing | Scoop.it
You’re not creating ads for interstate billboards, nor are you sticking your logo on the side of a sports arena. And you’re not really in the business of creating high-level brand awareness through video, either.
This is content marketing. You’re all about producing high-quality content assets on an ongoing basis to attract, engage, and convert your audience.
The more you can get your content to support other content assets, the greater your impact. Which is why using video as...

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The Ultimate Lifecycle Email Marketing Guide

The Ultimate Lifecycle Email Marketing Guide | Digital Brand Marketing | Scoop.it

Lifecycle marketing is driven primarily by strong email marketing campaigns. Here are some examples to get you started.


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4 Biggest Impacts User-Generated Content Has On Social | DEG

4 Biggest Impacts User-Generated Content Has On Social | DEG | Digital Brand Marketing | Scoop.it

Word of mouth used to be the most valuable form of a referral. With92 percent of consumers trusting the recommendations of family and friends over ads of any kind, brands were scrambling to figure out how to get these referrals. As it turns out, it wasn’t as difficult as they thought. Through user-generated content, consumers are excited to share about brands they love.

 

User-generated content is media created by users of a good or service. This comes in the form of Instagram posts, Facebook comments, website reviews and blog posts, tweets, and more. Generally, the motivation behind UGC is simply to share your opinion about the brand, product, or service you have consumed....


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Jeff Domansky's curator insight, February 28, 10:15 AM

Through user-generated content, consumers are excited to share about brands they love. Here's four impacts UGC has on social media.

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Design Principles: Dominance, Focal Points And Hierarchy - Smashing Magazine

Design Principles: Dominance, Focal Points And Hierarchy - Smashing Magazine | Digital Brand Marketing | Scoop.it
In this fifth post in a series on design principles, Steven Bradley discusses why dominance, focal points and hierarchy are all important design factors to consider in your design projects.

Via yannick grenzinger
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Design Thinking, Deconstructed #infography #pdf #freedownload

Design Thinking, Deconstructed #infography #pdf #freedownload | Digital Brand Marketing | Scoop.it
At the Nueva School in Hillsborough, Calif., design thinking is built into students' and teachers' everyday lives. The process, which is an approach to learning that includes considering real-world problems, research, analysis, building by hand, and lots of experimentation, is documented and shared among staff.

Via Alazne González, Rosa Díez D, massimo facchinetti
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Marco Favero's curator insight, March 1, 9:12 AM

aggiungi la tua intuizione ...

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What Can Businesses Do About The Knowledge Graph Dominating Search Results?

What Can Businesses Do About The Knowledge Graph Dominating Search Results? | Digital Brand Marketing | Scoop.it
The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites. Columnist Nate Dame explains what's changing and what marketers should do about it.

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Best off page seo tactics 2015 [infographic]

Best off page seo tactics 2015 [infographic] | Digital Brand Marketing | Scoop.it
Off-page SEO optimization is an essential approach for building a website that follows all of Google's search engine guidelines and rises through the ranks
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B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience - TopRank

B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience - TopRank | Digital Brand Marketing | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


Via iNeoMarketing, massimo facchinetti
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iNeoMarketing's curator insight, February 26, 7:25 PM

A bare-bones beauty of a post. Simple, direct. And it fits within the confines of the non-linear buyer's journey.

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Marketing Psychology: 9 Strategies to Influence Consumers

Marketing Psychology: 9 Strategies to Influence Consumers | Digital Brand Marketing | Scoop.it

One of my favorite books of all time is David McRaney’s You Are Not So Smart in which he highlights the ways in which we’re deluded into thinking we are rationale individuals and yet we all fall prey to the whims of psychology. The same is true for marketing psychology and I felt compelled to put this guide together on nine ways marketers can use it to influence consumer behaviour....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 26, 2:39 AM

Amar Hussain put this guide together on nine ways marketers can use it to influence consumer behaviour. For strategic marketers. 10/10

Marco Favero's curator insight, February 26, 6:45 AM

aggiungi la tua intuizione ...

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Hero Marketing: Compete with Amazon - via @Curagami

Hero Marketing: Compete with Amazon - via @Curagami | Digital Brand Marketing | Scoop.it

Hero Marketing: Compete with Amazon shares passion, customer focus, exponential thinking & need to create movements not promotions needed to win online and how SMBs can compete with Amazon.


Via Martin (Marty) Smith
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Conversion Rate Secrets via @FedEx & Internet Retailer Report

Conversion Rate Secrets via @FedEx & Internet Retailer Report | Digital Brand Marketing | Scoop.it

This original research by Internet Retailer offers insights into whats driving growth in sales conversion among Americas leading web merchants.

Marty Note
Listening to David Payton discuss the cool conversion report FedEx created with Internet Retailer:

1. Free Shipping = top way to convert visitors to buyers.
Some will even opt for a slower time for free shipping. Some want ship to store. Free shipping is "essential" said VP Marketing David Payton at SMB Conference today.

2. Responsive = device agnostic.
The ability to see the site and have the site function across platforms is key. Company in David's slide deck saw a 40% increase in conversion from responsive design.

3. Email Marketing Still Matters
David's and FedEx's study shows email is still very important. Persoans and personalizing emails is key. No more batch and blast.

4. Ratings and Reviews
Ratings and reviews boost online sales 62%. David referenced a Bazaar Voice review. Add one product review = 10% product review. From 0 to 30 increase 30%, 0 reviews to 100 = 37% sales increase.

5. Loyalty
Easier to sell those who are already in the boat. Make sure you value and reward those who are loyal to you.


Via Martin (Marty) Smith
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