Digital Brand Marketing
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7 B2B Companies to Admire for Exceptional Visual Content | HubSpot

7 B2B Companies to Admire for Exceptional Visual Content | HubSpot | Digital Brand Marketing | Scoop.it
Get inspired by these 7 B2B companies we admire for awesome visual marketing content.

 

...Lucky for you, there a ton of ways you can get visual without taking screenshot after screenshot of your "boring" product. In fact, you already have the resources and know-how you need to create visual content right on your computer (or how to hire someone to help you out). Now all you need is a little dose of inspiration and creativity. So to help you get out of that non-visual rut and feel inspired to create awesome visual content of your own, we’ve compiled several noteworthy visual content examples from some B2B companies that have it right.

 

Just keep in mind that effective visual content may not always make you gasp, “Wow!” Remember that intricacy of design and professional photography skills aren’t always necessary in order to create outstanding visual content that brings in new visitors, leads, and customers to your business....


Via Jeff Domansky
Os Ishmael's insight:

Inspiring indeed. A good read and a reminder of the importance of being creative.

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Jeff Domansky's curator insight, April 22, 2013 4:59 PM

HubSpot shares seven tasty visual content examples for your inspiration.

Digital Brand Marketing
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Rescooped by Os Ishmael from UX Design : user experience and design thinking
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Service Design: Consumer Journey Mapping

A process of identifying key customer interactions with the product. This is a holistic approach to envisioning customer interactions at various touchpoints through service design tools to help organizations to understand, visualize and envision their new or existing customer there by aligning their products.

Via yannick grenzinger
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Rescooped by Os Ishmael from Online Marketing Resources
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Why does Facebook ads data not match Google Analytics data?

Why does Facebook ads data not match Google Analytics data? | Digital Brand Marketing | Scoop.it
Often the data in your Facebook ad campaigns doesn't match your Google Analytics data. Tara West looks at the reasons for the discrepancy and offers fixes.
Via Pedro Da Silva
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Rescooped by Os Ishmael from Online Marketing Resources
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Life Beyond Email: Chatbot Marketing

Life Beyond Email: Chatbot Marketing | Digital Brand Marketing | Scoop.it
Whilst other channels are continuing to deliver diminishing returns, there's a new medium for marketers to utilize to reach their customers: Chatbots.
Via Pedro Da Silva
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Pedro Da Silva's curator insight, February 16, 6:55 PM
"Every marketing channel suffers from fatigue at one stage."
Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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How Much Should Small Businesses Spend on Digital Marketing in 2017?

How Much Should Small Businesses Spend on Digital Marketing in 2017? | Digital Brand Marketing | Scoop.it
A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphl…

Via massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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How Successful Marketers Use Social Proof to Drive Growth - CMSWire

How Successful Marketers Use Social Proof to Drive Growth - CMSWire | Digital Brand Marketing | Scoop.it
A major key to achieving this, especially on the social web, is social proof, the psychological phenomenon whereby people will do something because our peers, who we may regard as better informed, are doing it.

In the battle for consumers’ attention, social proof often provides the stickiness that companies need to make their brands, content and products desirable. 

The best part is, if you play your cards right, it doesn’t even have to take so long to build up your social proof signals. Bear in mind, though, that by itself, social proof isn’t going to do much except make a lot of noise. You still need something to make noise about. Sure, it’s possible to build a certain level of social proof mystique out of thin air, but eventually these efforts will fizzle out.

Let’s take a look at some of the most powerful yet sustainable ways to cultivate social proof – even with limited resources and a relatively unknown brand.

Via marketingIO, malek
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marketingIO's curator insight, February 14, 9:06 PM

An excellent how-to article on the elusive social proof. Superb.

 

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