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11 Guerrilla Business Tactics Used By Rich Business Owners

11 Guerrilla Business Tactics Used By Rich Business Owners | Digital Brand Marketing | Scoop.it
Today, I come to you with a juicy post! 11 Guerrilla Business Tactics Used By Rich Business Owners.
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Interesting....

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Digital Marketing Should Focus on Trust over Traffic

Digital Marketing Should Focus on Trust over Traffic | Digital Brand Marketing | Scoop.it
If you’ve been using digital marketing to develop relationships with clients, you’ve probably spent a lot of time and effort on optimizing your content.
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malek's curator insight, Today, 8:23 AM

focus on content that builds trust, instead of worrying about boosting website traffic.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Is Content Marketing Actually a Thing?

Is Content Marketing Actually a Thing? | Digital Brand Marketing | Scoop.it
In this week’s episode, Robert and I discuss a contrarian article that claims content marketing is a meaningless buzzword. Its author also counsels marketers to ignore the continuing evolution of marketing, which is flat-out bad advice. A companion article reminds us that we ought to focus on the needs of our customers, not on writing to justify the practice of content marketing to our peers. Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. Finally, we interpret BuzzFeed’s disastrous last quarter. Does it point to fundamental problems at the huge online publisher or simply a market correction for an over-valued company? Rants and raves include Dan Lyons’ tell-all tale about BuzzFeed and a must-read HBR article about the end of solution sales. This week’s This Old Marketing example: Ripley’s Believe It or Not....
Via Jeff Domansky
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Jeff Domansky's curator insight, August 24, 11:30 AM

Joe Pulizzi and Robert Rose ponder a contrarian’s view, the industry’s path, publishers in e-commerce, BuzzFeed’s prospects, and much more in this Content Marketing Institute podcast.

carpetgrowth's comment, Today, 12:14 AM
Great
Rescooped by Os Ishmael from digital marketing strategy
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Is Customer experience a reflection of employee engagement?

Is Customer experience a reflection of employee engagement? | Digital Brand Marketing | Scoop.it

Customer experience is one of the largest points of focus in the new era of loyalty marketing, and continues to prove its value to a brand’s perception and, consequently, its bottom line.


Via Eric_Determined / Eric Silverstein, Catherine Ferrand, Rosetta Carrington Lue, Fred Zimny, malek
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Eric_Determined / Eric Silverstein's curator insight, August 4, 2:08 AM

“Employees are the backbone of a brand's values and help solidify the relationship consumers have with the brand,” said Brad Marg, COO of Clutch

 

Employee engagement is not a one time event, it's a journey!

Sue Duris's curator insight, August 24, 6:08 PM

Loved this post because I have always touted that great employee engagement drives great customer experience which drives strong corporate growth.

Rescooped by Os Ishmael from Digital Love
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The Best Tools for Consumer Insights: Lessons From Google BrandLab

The Best Tools for Consumer Insights: Lessons From Google BrandLab | Digital Brand Marketing | Scoop.it
Learn more about the Google tools that make it easy to find research that can inform your marketing strategies.

Via Gael
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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SEO Link Building: The Definitive ‘No Technical Expertise Required’ Guide

SEO Link Building: The Definitive ‘No Technical Expertise Required’ Guide | Digital Brand Marketing | Scoop.it

'Link building also happens to be the most difficult element of search engine optimization (SEO) as voted on by a recent survey of 357 marketers that we conducted.


Furthermore, unless you’re an SEO guru, you probably don’t have much technical expertise.


So how in the heck are you going to build good links for SEO'?


Here’s your definitive guide for doing so – with no technical expertise required: http://www.audiencebloom.com/2016/06/seo-link-building-ultimate-step-by-step-guide/




Via Antonino Militello, Mr Branson, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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The 12 Best Competitive Intelligence and Benchmarking Tools

The 12 Best Competitive Intelligence and Benchmarking Tools | Digital Brand Marketing | Scoop.it

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? Top compeititve research, intelligence and benchmarking toolsThere are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.


Via Bonnie Hohhof, Dejan Nikolic, malek
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Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

Facebook Ads vs. Google AdWords: Which Is Better for Your Business? | Digital Brand Marketing | Scoop.it
Do changes to Facebook's News Feed algorithm make Google AdWords a more viable advertising spend?

Via malek
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malek's curator insight, August 19, 8:57 AM

Time to look at the differences between Facebook ads and Paid Google Search (PPC)

2DiFore Marketing Solutions's curator insight, August 22, 7:20 AM

It is a struggle to determine where to put your precious marketing dollars - Facebook Ads vs. Google Adwords? Now with Twitter & LinkedIn offering similar ad spends where should a small business invest? Unfortunately "it depends" on the audience you are attempting to reach and your budget.

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Designing Structured Stories

Designing Structured Stories | Digital Brand Marketing | Scoop.it

"Stories are everywhere, from newspapers to TV drama, fact to fiction. By deconstructing stories into fundamental, structured building blocks we can present them in new and powerful ways."

— Medium


Via mirmilla
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Selling With Story: How to Make Your Customer the Hero

Selling With Story: How to Make Your Customer the Hero | Digital Brand Marketing | Scoop.it
Social Media Marketing Podcast 211. In this episode Donald Miller explores how to use story to sell.

Via malek
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malek's curator insight, August 19, 8:42 AM

story comes from within. People self-identify as the hero in a story that’s trying to accomplish something and overcome challenges.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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11 SEO myths to forget in 2016 | Search Engine Watch

11 SEO myths to forget in 2016 | Search Engine Watch | Digital Brand Marketing | Scoop.it
1. SEO is dead

2. SEO is about adding the right keywords

3. SEO is about ranking #1 on SERPs

4. The more webpages you have, the better the ranking

5. Image optimisation is not necessary

6. Mobile optimisation is overrated

7. SEO is not working for me

8. Link building is dead

9. Social media does not affect SEO

10. Local SEO is not for everyone

11. Don’t worry about SEO just create good content

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, August 18, 9:54 PM

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Why Micro-Influencers Increase Sales and How To Find Them

Why Micro-Influencers Increase Sales and How To Find Them | Digital Brand Marketing | Scoop.it
The right micro-influencers will boost your SEO, increase sales, and create buzz for your brand. But who are they and how do you find them?

Via Mr Branson, massimo facchinetti
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Sales Funnel Tutorial Videos - The Strategies You Should Know About

Sales Funnel Tutorial Videos - The Strategies You Should Know About | Digital Brand Marketing | Scoop.it

One of the things you must do to make money online is to automate as much of your business as possible. There are many tools that make that easy to do, such as Paypal and autoresponders.However automating your lead capture, follow-up, marketing, Upsells, and after sales follow up and marketing is where most people fail to capitalize. This step is essential to long term success.The reason most people are not doing this right is because they haven't been shown how to set it up, or they try and over complicate the process. The truth is that it is relatively simple to do and costs peanuts to set up.In fact, in this video series I will show you how to set up a complete sales funnel in less than an hour. Setting up something like this can earn you profits for years to come, and all that it takes is a small investment in time.


Via Online Marketing , massimo facchinetti
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Rescooped by Os Ishmael from The Content Marketing Hat
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How To Write The Perfect SEO Content in 2016

How To Write The Perfect SEO Content in 2016 | Digital Brand Marketing | Scoop.it
Writing content for SEO without compromising the quality is tough. But with these helpful guidelines, examples and tips your content will rock.

Via Mike Allton
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