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Why you cant just use Youtube for video marketing…

Why you cant just use Youtube for video marketing… | Digital Brand Marketing | Scoop.it
If you are hoping for video marketing success
and simply trying to use Youtube to
achieve that goal...

It's time to change your ways.
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An experiment in trying to predict Google rankings

An experiment in trying to predict Google rankings | Digital Brand Marketing | Scoop.it
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.

Via THE *OFFICIAL ANDREASCY*, malek
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The Majority of Marketing Content Isn’t Used by Sales. Why?

The Majority of Marketing Content Isn’t Used by Sales. Why? | Digital Brand Marketing | Scoop.it
Marketers spend time and money creating content; statistics show sales reps don’t use it. In this article, Showpad’s VP, Marketing, Emma Dunstone, shows how sales organizations currently use marketing content, as well as cover a few ways of thinking that will help brands to start making content more useful

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How to Use Short Videos for Brand Marketing — Medium

How to Use Short Videos for Brand Marketing — Medium | Digital Brand Marketing | Scoop.it
Without ever getting into YouTube, you can do short videos on several social media sites. On Vine, they last six seconds, Instagram they are 15 seconds, and on Google+, LinkedIn, and Facebook the videos can be as long as 2–3 minutes. Once videos are created, they can also be pinned on Pinterest.


You don’t need expensive camera equipment, though it will add to the quality if you do use something different than you smartphone camera. It should do a decent job until you have the funds to invest in something better. Short videos are like a dessert or snack, just enough to satisfy and not so much that in the middle you’ve had enough and are trying to figure out how to end it sooner rather than later. And getting the story or information visually is almost always preferred to reading about it.


Via Jeff Domansky, oconnorandkelly, malek
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Jeff Domansky's curator insight, July 19, 5:45 PM

Quick tips for producing short videos using apps.

lieshitting's comment, July 20, 4:54 AM
Nice
Pradistiani's curator insight, July 20, 6:35 AM
I need this!
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Brief change suggests local SEO ranking factors are different for branded queries

Brief change suggests local SEO ranking factors are different for branded queries | Digital Brand Marketing | Scoop.it
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.

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14 Reasons Why Pokemon GO Is The Future Of Learning

14 Reasons Why Pokemon GO Is The Future Of Learning | Digital Brand Marketing | Scoop.it


"ONE: Students are on their phones ALL the time. Students are not on their textbook all the time. Think about that. And I’m not saying we should only do what students want to do. One of my favorite quotes is “the object of education isn’t to make students comfortable, it’s to make them successful.” But I do think leverage and engagement are useful."


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New Google ranking study shows links are incredibly important to the ranking algorithm

New Google ranking study shows links are incredibly important to the ranking algorithm | Digital Brand Marketing | Scoop.it
Despite many thinking that links are a declining ranking signal in Google's algorithm, this new study shows links are even more important than ever.

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malek's curator insight, July 20, 9:11 AM

The new study says there is a “near perfect correlations” between ranking highly in Google and the links pointing to that page

Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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What Growth Hacking Can Teach Your Sales Team

What Growth Hacking Can Teach Your Sales Team | Digital Brand Marketing | Scoop.it
In recent years, the terms “growth hacker” and “growth hacking” have been some of the key buzzwords in the marketing world. But what are they? While there are many variations…
Via Rami Kantari, massimo facchinetti
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What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

What the Heck is Cross Channel Marketing and Why Would I Want To Do It? | Digital Brand Marketing | Scoop.it

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Why Don’t More Marketers Use Keyword Research?

Why Don’t More Marketers Use Keyword Research? | Digital Brand Marketing | Scoop.it
I recently had the privilege to sit in on FIR B2B episode 45: a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound like the “Click and Clack of tech.” Needless to…

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How Many Buyer Personas? Fewer Than You Think! – ITSMA

How Many Buyer Personas? Fewer Than You Think! – ITSMA | Digital Brand Marketing | Scoop.it
The key is to do the research and create personas based on deep customer insight, not superficial profiles. Differences in personal profiles become insignificant as you do the research to understand the buyers’ motivations, concerns, expectations, and processes for solution provider evaluation and decision making. The research, not demographics, determines when you need a distinct buyer persona.

In our experience conducting buyer persona research at ITSMA, we often find that our members and clients only have three or fewer distinct personas that really matter for marketing and selling a specific solution. In some cases, there might be only one persona.

The rule of thumb is this: Only create a buyer persona if the persona can help you make marketing decisions that will result in selling more solutions.

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, July 17, 2:52 PM

Hallelujah.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

David Picard Roussel's curator insight, July 19, 7:49 AM

En tant que stratège pour les travailleurs autonomes et les petites entreprises, je propose toujours de travailler avec une persona! Le reste va suivre tant que la base est bien apprise! Dicton cheesy: Rome ne s'est pas bâti en un jour et en business c'est la même chose!

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The Many Unheralded Perils of Automating Your Customer Service

The Many Unheralded Perils of Automating Your Customer Service | Digital Brand Marketing | Scoop.it
You'll find hundreds of articles praising the benefits of automation. You'll find very few warning of the dangers.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 17, 2:54 AM

Automation can be a great thing. However, as David Leonhardt shares in this article, it's overused and abused, to the point of sacrificing the customer experience.
That actually reminds of the incredible number of auto DMs I still get on Twitter every day...

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How marketers can use new tech to deliver meaningful brand experiences

How marketers can use new tech to deliver meaningful brand experiences | Digital Brand Marketing | Scoop.it
According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists.Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. And to truly connect, this experience must be meaningful.That's easier said than done, so here's a look at five ways in which the report suggests brands can create meaningful experiences.
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5 Easy Ways to Get Better Instagram Engagement | Agorapulse

5 Easy Ways to Get Better Instagram Engagement | Agorapulse | Digital Brand Marketing | Scoop.it

Is Instagram engagement truly slowing down? It might be for those who don't follow these simple-to-follow tips for better follower feedback.


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Jordan French Austin's curator insight, July 14, 4:17 AM
Share your insight
Teserae' Smith's curator insight, July 15, 5:05 PM
By being active (liking photos and videos), being assertive, being photogenic, telling a story, and being honest can get one better instagram engagement on their page. By liking photos and videos, it gets one noticed and their page viewed. By telling a story through pictures gets one a fan base because now they look forward to your pictures and the story the intell
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Top digital marketing data and case studies this week - Digital Intelligence daily digital marketing research

Top digital marketing data and case studies this week - Digital Intelligence daily digital marketing research | Digital Brand Marketing | Scoop.it
Top digital marketing data and case studies this week - Digital marketing news and research from Digital Strategy Consulting - Here are the top digital marketing data and case studies that caught our eye.

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