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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Putting More Emotion In Your Storytelling: New App Toneapi Helps

Putting More Emotion In Your Storytelling: New App Toneapi Helps | Digital Brand Marketing | Scoop.it
Toneapi is a Web-based app that analyzes (and potentially improves) the emotional impact of your writing.

Via Karen Dietz
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Karen Dietz's curator insight, February 8, 2:32 PM

Do your stories carry enough emotion in them? Are they connecting emotionally with your audience? A lot of people struggle with this.


I ran across this app and tried it out over the weekend, thinking this would be really cool and helpful if it works! The results? Mixed.


First, it's fun and easy to play with. Take some text and copy/paste it into their program (free 15 day trial). Then analyze it for emotional content. The app will give you an score on emotional content along with some other neat maps. Then you can optimize your content to bring up your emotional score.


So far so good. I took some of my website text and could see I needed to make some improvements. I followed their suggestions and this is when it didn't work as well as I wanted it to.


For example, the words story and storytelling kept being highlighted as red, meaning they were negatively charged. Hmmmmm. Then other suggested word substitutions just flat out didn't work, probably because the app doesn't read for context, only the emotional value of a word. For example, it rated 'presentation' as neutral. Substitute words had no connection to the word presentation. Other times it worked great, though.


Bottom line, I improved my score slightly. I'm going to continue to play with this however, and see what improvements I can make with both the app and on my own.


Have fun with this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

malek's curator insight, February 9, 4:23 PM

For better emotional impact of your writing.

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Forrester's Top CRM Trends For 2016 And Beyond - Forrester

Forrester's Top CRM Trends For 2016 And Beyond - Forrester | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via marketingIO, massimo facchinetti
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marketingIO's curator insight, February 8, 9:11 PM

3 of 10 trends, where the other 7 are accessible in Forrester's full report (for subscribers).

Rescooped by Os Ishmael from Content Creation, Curation, Management
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How digital publishing is changing the face of storytelling

How digital publishing is changing the face of storytelling | Digital Brand Marketing | Scoop.it

The idea that print books exist at the top of a storytelling hierarchy, with video games, web series, YouTubers, podcasts, zines and interactive apps beneath them, is archaic and regressive: all platforms should be as highly regarded as print.


Via Nik Peachey, massimo facchinetti
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June Rumiko Klein's curator insight, February 7, 4:27 PM
Very intriguing and exciting.
Katharine Mudd's curator insight, February 8, 4:39 PM

STD

 

What are your thoughts on how digital publishing is effecting storytelling? #storytelling #digitalpublishing #englishmatters

Nevermore Sithole's curator insight, Today, 1:53 AM
Digital publishing
Rescooped by Os Ishmael from Online Marketing Resources
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The Machine Learning Revolution: How it Works and its Impact on SEO

The Machine Learning Revolution: How it Works and its Impact on SEO | Digital Brand Marketing | Scoop.it

Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms.


Via Pedro Da Silva
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The 6 Traits That Differentiate the Best Digital Marketers from the Rest

The 6 Traits That Differentiate the Best Digital Marketers from the Rest | Digital Brand Marketing | Scoop.it

Imagine if, similar to the Matrix, you could simply plug a cord into the back of your head and learn a key skill for becoming a great digital marketer. Or,


Via Pedro Da Silva, massimo facchinetti
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Rescooped by Os Ishmael from Towards the 22nd century
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Where Virtual Reality Takes Us

Where Virtual Reality Takes Us | Digital Brand Marketing | Scoop.it

Via The Digital Rocking Chair, What Just Changed
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The Digital Rocking Chair's curator insight, January 24, 3:11 PM


"The New York Times Opinion section presents three groundbreaking virtual reality films from the Sundance New Frontier lineup. These videos explore a range of topics and new approaches to nonfiction storytelling."

Rescooped by Os Ishmael from The Content Marketing Hat
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How To Deliver Intense Influencer Marketing With Hootsuite

How To Deliver Intense Influencer Marketing With Hootsuite | Digital Brand Marketing | Scoop.it
Hootsuite is an incredibly powerful tool for social media management, and intense influencer marketing is a large part of that. Here's how it works.

Via Mike Allton
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Mike Allton's curator insight, February 5, 11:49 AM

How To Deliver Intense Influencer Marketing
With Hootsuite

Sparked by an idea by +William Rock and post from +Stephan Hovnanian, I've written up three key ways (plus a bonus) with which you can and should be using Hootsuite to make a more positive, deeper impact on the influencers in your niche.

Learn more: http://thesmh.co/1QKtiMW ;

#InfluencerMarketing   #Hootsuite   #Twitter  

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules

Via Karen Dietz
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Olivier Lefèvre's curator insight, February 7, 3:41 AM

Importance d'une belle histoire à raconter ...avec du contenu !

John Caswell's curator insight, February 7, 5:11 AM

The emerging zeitgeist...

Visionalyst's curator insight, February 8, 10:01 AM

La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.

Rescooped by Os Ishmael from digital marketing strategy
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How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]

How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic] | Digital Brand Marketing | Scoop.it
Learn the recent statistics on how people really use snapchat and their attitude toward branded content.

Via malek
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malek's curator insight, February 5, 10:32 AM

In November 2015,Harvard researchers found that 36% of 18–29-year-old Americans have a Snapchat account, up from 28% in 2014. Today, the app has over 100 million daily active users.

Rescooped by Os Ishmael from Online Marketing Resources
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38 Facebook Ads Optimisations to Boost Conversions

38 Facebook Ads Optimisations to Boost Conversions | Digital Brand Marketing | Scoop.it

These are the most important optimizations we've learned by spending over $1,000,000 on Facebook ads and generating over 200,000 conversions for our clients


Via Pedro Da Silva
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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5 Critical things you need to know about Periscope now

5 Critical things you need to know about Periscope now | Digital Brand Marketing | Scoop.it

This month Twitter started autoplaying Periscopestreams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I!

 

At the beginning of the week I had less than 10,000 “hearts” on Periscope, while popular people and brands tend to have more than a million.

 

So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. Geoff is one of the most famous livestreamers, with a following on Meerkat, Periscope, and Blab of over 40,000 people. On Periscope, Geoff has 6.3 million hearts.

 

Here are some key tips for using Periscope in combination with Twitter....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 4, 1:34 AM

Periscope's new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope from Mark Schaefer.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why Content Marketers Should Tap Into The Power Of Niche Influencers

Why Content Marketers Should Tap Into The Power Of Niche Influencers | Digital Brand Marketing | Scoop.it
Columnist Kerry Jones explains why thinking small might be your best bet when it comes to influencer marketing.

Via Stefano Principato, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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4 Tips for Honing Your Content to Reach Gen Z

4 Tips for Honing Your Content to Reach Gen Z | Digital Brand Marketing | Scoop.it
Now's the time to begin shifting your content strategy to accommodate the tech-savvy, information-hungry digital natives of Generation Z.

Via donhornsby, steve batchelder, malek
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donhornsby's curator insight, February 2, 5:56 PM

(From the article): Now is the time to begin shifting your business model and company mission to accommodate this tech-centric and information-hungry cohort of digital natives. Having a strong organic content plan and understanding how to use journey mapping, persona identifying, social media, and big data to grow a Gen Z community is your brand’s best ticket to the hearts and minds of the newest generation.

Rescooped by Os Ishmael from Online Marketing Resources
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Does Facebook Advertising Work?

Does Facebook Advertising Work? | Digital Brand Marketing | Scoop.it
Does Facebook advertising work? YES, it does. Learn why Facebook is one of the most effective online advertising platforms for businesses of all types in this comprehensive guide.

Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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Best Agile Method For Your Team: Scrum Vs. Kanban - InformationWeek

Best Agile Method For Your Team: Scrum Vs. Kanban - InformationWeek | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via marketingIO, massimo facchinetti, malek
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marketingIO's curator insight, February 8, 12:56 PM

Marketing is all about deadlines and tasks...

Rescooped by Os Ishmael from Business in a Social Media World
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How to Use Your About Us Page to Connect With Customers [Examples]

How to Use Your About Us Page to Connect With Customers [Examples] | Digital Brand Marketing | Scoop.it
Transform your About Us page into a go-to destination for your brand’s compelling narrative – Content Marketing Institute

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, February 7, 1:10 PM

Some very good tips in this post!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The next wave in storytelling is short-form video

The next wave in storytelling is short-form video | Digital Brand Marketing | Scoop.it
a look at why your brand should invest time in social video and how to use it to dominate your storytelling efforts..

Via malek, massimo facchinetti
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malek's curator insight, February 6, 6:30 PM

 traditional social networks are now encouraging brands to mix their storytelling efforts with more social video features. 

Marc Kneepkens's curator insight, February 7, 11:00 AM

#Videos are definitely becoming more important in social media. More apps and tools are becoming available.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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6 Types of Iteration Every Content Strategy Needs

6 Types of Iteration Every Content Strategy Needs | Digital Brand Marketing | Scoop.it
What works for your content now may not work next year. Add iteration to your strategy to stay on the cutting edge of your audience's needs.

Via massimo facchinetti
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Sharing Age

The Sharing Age | Digital Brand Marketing | Scoop.it

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.

This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.

Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.

We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 6, 5:41 PM

Fred Mazzella writes a really thoughtful post about the "sharing age." Recommended reading. 9/10

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An Online Marketing Guide for Valentine's Day | SEJ

An Online Marketing Guide for Valentine's Day | SEJ | Digital Brand Marketing | Scoop.it

people are starting to plan a romantic date and thinking of what gift to buy for their special someone. In the US floral industry alone, it is projected that people will spend $3.3 billion for V-Day.

This infographic will give you an insight on how you can boost your sales for Valentine's Day.


Via malek
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malek's curator insight, February 5, 10:03 AM
  • who's spending the most money in the name of love
  • what they're spending their money on
  • why spreading virtual love is key for marketers today
  • and how you can get your customers to fall in love with you
Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Crowdsource Your Content Creation Ideas

How to Crowdsource Your Content Creation Ideas | Digital Brand Marketing | Scoop.it
Content - You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable ...

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Stay Ahead of the Competition With These 6 Content-Marketing Trends

Stay Ahead of the Competition With These 6 Content-Marketing Trends | Digital Brand Marketing | Scoop.it
According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans. Increase your traffic and return on investment by leveraging these six content marketing trends for 2016.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Marco Favero's curator insight, February 6, 5:47 AM

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