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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from digital marketing strategy
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Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days

Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days | Digital Brand Marketing | Scoop.it

Here’s the brutal truth about link building: There are WAY too many people in internet marketing today that think “great content” is enough. They say, “if I publish great stuff, people will naturally link to me”.


Via Pedro Da Silva, malek
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malek's curator insight, September 14, 8:03 AM

A detailed guide to building backlinks. Reaching out for the right people is still the anchor

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12 Warning Signs of a Bad SEO Firm

12 Warning Signs of a Bad SEO Firm | Digital Brand Marketing | Scoop.it

Signing up with an incompetent SEO agency can do considerable harm to your business. If you are not technical, or don't understand the basics of how SEO works, hiring an agency may even be a frightening prospect.


Via Pedro Da Silva
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Broken content marketing? Hint: It's about getting the right leads, not more leads - VentureBeat

Broken content marketing? Hint: It's about getting the right leads, not more leads - VentureBeat | Digital Brand Marketing | Scoop.it
VentureBeat
Broken content marketing? Hint: It's about getting the right leads, not more leads
VentureBeat
Recently, my business did a purge of contact records we had collected over the years that were never going to convert into clients.

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Today's Faves: Apple Watch, "glance journalism" and the new "neutron of news"

...I misjudged -- I didn't think nearly radically enough. The quick-hit stream of Twitter or the Facebook News Feed is giving way to a largely agnostic, mostly opt-in "notification layer" on top of the phone screen.

And yet even that notification layer feels larded in the context of the single-most-interesting media-industry detail from yesterday's Apple presentation:

We are about to enter the era of "glance journalism."

"Glance" is the name of the feature of the Apple Watch that let Watch-wearers skim through a series of not-quite-notifications. Maybe they are notifications, but only as a subset of a new class of ultra-brief news.

"Atomic unit" was a helpful metaphor, but we're now talking about the "proton/neutron" level.

"Glance journalism" makes tweets look like longform, typical news notifications (and even innovative atomized news apps) look like endless scroll and Seward's list of essential Things (chart, gif, quote, stat) look unresponsive.

What a wonderfully evocative word: "glance." Apple's capital-G appropriation of it -- and the primordial display on the keynote screen -- is what set my mind spinning yesterday afternoon.


Via Jeff Domansky
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Jeff Domansky's curator insight, September 14, 3:51 PM

"Glance journalism"! What a wonderful phrase from Dan Shanoff. If that doesn't capture the age, I don't know what does. Recommended reading. 9/10

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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Digital Brand Marketing | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.


Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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Could Your Images be Harming Your On Page SEO?

Could Your Images be Harming Your On Page SEO? | Digital Brand Marketing | Scoop.it

Ben Holbrook discusses whether using recycled images could have a negative effect on your on page SEO efforts.


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How to Leverage Content Curation in SEO

Learn how you can use content curation to help you advance and automate content discovery in your SEO process


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How You Can Prepare for Twitter’s Potential Upcoming Changes

How You Can Prepare for Twitter’s Potential Upcoming Changes | Digital Brand Marketing | Scoop.it

Twitter strategy might be shifting and the implications for our personal and business experience could be profound.

Source: www.businessesgrow.com

If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.

Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public. 


Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 13, 1:21 PM

Interesting article written by @Ally Greer. To me, the potential Twitter algorithm boils down to this: As a brand, you need to build relationships with your community of supporters.



In 2014, you have no choice. The popularity contest/honeymoon is over. You MUST focus on people. It's not a "me vs. them" approach, it's what should have happened a lot earlier.



It doesn't matter if you only have 50 followers. What matters is what you do with them. If you have taken the time to know them, they will help you make it to the top. Period.

Mark Gittos's curator insight, September 14, 1:41 PM

If you use Twitter, this is a must read

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8 Original Content Ideas for Your Business Blog

8 Original Content Ideas for Your Business Blog | Digital Brand Marketing | Scoop.it

What you publish matters, but getting started can often be the hardest thing to do. Here are a few tips that'll amplify your content marketing efforts.


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Why Responsive Web Design is Good for SEO?

Why Responsive Web Design is Good for SEO? | Digital Brand Marketing | Scoop.it
  Gone are the days when computer used to be the only media to surf the internet. The ever evolving technology has blessed us with a spree of devices which allows us to surf the internet more ea…

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5 ways journalists actually use Twitter to source stories | Muck Rack

5 ways journalists actually use Twitter to source stories | Muck Rack | Digital Brand Marketing | Scoop.it

I've fired off three tweets in the last 12 days. Three. And yet, I’m on Twitter constantly.

 

I have FIFTEEN active columns on TweetDeck. At any one time I have a DOZEN Twitter app push alerts on my locked phone. I probably spend more time crawling through Twitter day-to-day than I do watching TMNT trailers and I spend a LOT of time watching those.

So what the hell am I doing and how do I source stories without even tweeting all that much? Well, these 5 things...


Via Jeff Domansky, massimo facchinetti, malek
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Guru Hospitals's curator insight, September 12, 12:29 AM

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Guru Cancer Center's curator insight, September 12, 2:16 AM

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Carol Sherriff's curator insight, September 14, 5:33 PM

If you can get past the first two tips which seem very obscure to me, this is really helpful in understanding the ways journalists use Twitter and your ability to contact them.

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5 Reasons @HaikuDeck Rocks Visual Marketing

5 Reasons @HaikuDeck Rocks Visual Marketing | Digital Brand Marketing | Scoop.it

Haiku Deck Rocks Visual Marketing
If you haven't used http://www.haikudeck.com yet you should. Mark Traphagen turned me on to it and it is the best visual marketing tool out there. Here are 5 reasons we love Haiku Deck:

* SO EASY - the creators of Haiku Deck may have made the easiest to use tool on the plant.
* Free - Amazingly the tool is FREE (at the moment).
* Visual Marketing - we use the tool to find images from the Creative Commons. Content marketing is hampered without great images & Haiku Deck helps you find 'em.
* Their Community - great marketers creating awesome decks makes the Haiku Deck community one of our favorites (right up there with Scoop.it).
* Their team - the Haiku Deck team is responsive, social and they want to help.

If you aren't using this awesome content marketing tool yet, you should be.

 


Via Martin (Marty) Smith, Cendrine Marrouat - www.socialmediaslant.com
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Martin (Marty) Smith's curator insight, September 8, 10:28 AM

add your insight...

Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 12, 10:50 AM

I'm right there with you, Marty!

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Storytelling Implications: Appealing To Values, Not Attitudes

Storytelling Implications: Appealing To Values, Not Attitudes | Digital Brand Marketing | Scoop.it
In any industry, some of the most successful new business ideas are the most radical. But these are also the most likely to fail, fast. Having a proposition that goes against the prevailing view can be game-changing; if you can get people to agree with you. And there’s the hard [...]

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Karen Dietz's curator insight, September 12, 12:27 PM

Here's something to think about over the weekend -- when you are sharing your stories is your objective to change attitudes or values?


Turns out the answer could make a world of difference for you if you want to be more successful.


For many years I wrote about values (personal and organization), did workshops about them, and diagnosed companies regarding them. Here is part of what I taught:  values generate beliefs, behaviors, and attitudes. But the foundation is always a person's values.


So if you really want to fundamentally change yourself -- or facilitate change in someone else -- look to values.


This article does a handy job of explaining all of this and shares some important research from 2012 about circumventing resistance.


Bottom line for storytelling: craft your stories to address values, not simply attitudes. If you do so, you will rock the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Optimizing the Event Experience with Social Media #infographic

Optimizing the Event Experience with Social Media #infographic | Digital Brand Marketing | Scoop.it
It's not as easy as making a Facebook event (maybe that's why no one came to your dog's fifth birthday?) Make sure your business conferences get the attention they deserve!

Via malek
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malek's curator insight, September 14, 8:18 AM

Hour by Hour and even minute by minute follow up and monitoring social events is a huge job. An illustrated guide for the details-focused

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Heart to Heart: Apple Watch Hints at Future of Digital Flirting - NBCNews.com

Heart to Heart: Apple Watch Hints at Future of Digital Flirting - NBCNews.com | Digital Brand Marketing | Scoop.it
NBCNews.com
Heart to Heart: Apple Watch Hints at Future of Digital Flirting
NBCNews.com
Emoticons may have just been the beginning. The loving messages of the future could be much more intimate — and much stranger.

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When it Comes to URLs, Does Size Matter?

When it Comes to URLs, Does Size Matter? | Digital Brand Marketing | Scoop.it

Pop quiz: You’re buying a website domain. You sell disco balls. Disco-ball-fever.com is $200. Disco.ball is $20. Which one do you buy?


Via Pedro Da Silva, massimo facchinetti
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Millennials are out-reading older generations | Quartz

Millennials are out-reading older generations | Quartz | Digital Brand Marketing | Scoop.it

Kids today with their selfies and their Snapchats and their love of literature.


Millennials, like each generation that was young before them, tend to attract all kinds of ire from their elders for being superficial, self-obsessed, anti-intellectuals. But a study out today from the Pew Research Center offers some vindication for the younger set. Millennials are reading more books than the over-30 crowd, Pew found in a survey of more than 6,000 Americans. 


Some 88% of Americans younger than 30 said they read a book in the past year compared with 79% of those older than 30. At the same time, American readers’ relationship with public libraries is changing—with younger readers less likely to see public libraries as essential in their communities....


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Jeff Domansky's curator insight, September 14, 5:02 PM

Yes, if you can trust the research and the interpretation, Millennials are reading more than the previous generation. Now, if we only knew what they were reading. ;-)

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How to Write 1000 Words a Day, Every Day

How to Write 1000 Words a Day, Every Day | Digital Brand Marketing | Scoop.it

Writers write. Writing 1000 words a day should not only be something we do without question, but something that should come easily to us. So why doesn’t it?


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The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables | Digital Brand Marketing | Scoop.it

Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place?

 

In any publishing house, you will hear cheers and applause when a marketing campaign is working - the thrill of awareness-induced sales, online buzz, viral chatter, and click-throughs that turn into sales. It's a celebratory event.When the fanfare dies down, however, the ugly reality of the world we have become accustomed to shows its face. We celebrate the fact that we sold 80,000 items from our publishing catalog. That is fantastic. But, we also then have to face the 99 percent reality. 

 

This reality reminds us that we are celebrating 0.2 percent of our population responding to our campaign. We reached out 1 billion times, and left 999,999,920 opportunities untapped....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 13, 10:19 AM

A wearables marketing strategy may not be necessary for everyone, but it's an interesting idea to keep in mind for future market growth.

alaa alnasri's curator insight, September 13, 12:01 PM

add your insight...

 

Luis Cano's curator insight, September 14, 4:58 PM

New trend wearables ... 

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Know Your Customer: How to Create an Accurate Customer Profile

Know Your Customer: How to Create an Accurate Customer Profile | Digital Brand Marketing | Scoop.it

It’s very important to know how to create an accurate customer profile that helps define who the customer is that you’re trying to reach.


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How to Create Shareable Social Media Images: 3 Powerful Tools

How to Create Shareable Social Media Images: 3 Powerful Tools | Digital Brand Marketing | Scoop.it
Do you include shareable social media images with your articles and updates?

 

This article shows three online design tools to make your own shareable images.


Via Brian Yanish - MarketingHits.com, malek
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Backlinks: Why They Still Matter and How to Build Them

Backlinks: Why They Still Matter and How to Build Them | Digital Brand Marketing | Scoop.it
Links are still the backbone of Google’s algorithms, which determine where your site ranks in Google’s SERPs (search engine results pages). This is why having quality links pointing to your site…

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9 ways to drive traffic with Pinterest search

9 ways to drive traffic with Pinterest search | Digital Brand Marketing | Scoop.it
Every day Pinterest search drives millions of visits to other sites through referral traffic. We asked our resident SEO expert, Anna Majkowska, for suggestions on how you can help Pinners find your content and get more visits to your website. Here’s what she said:

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Guest Blogging: Google Not Walking Their Talk

Guest Blogging: Google Not Walking Their Talk | Digital Brand Marketing | Scoop.it

Guest Blogging Works Because
Guest blogging is not dead and most likely it will never die. We have the proof coming right from a guest blog post on Google. We also have proof from fiends at SalesForce who BLEW UP their blog by asking for guest posts.

SalesForce published 54% of the time from guests last year and their blog traffic went through the roof. Even better, they made more money. Strange that Matt Cutts would suggest sticking a fork in guest blogging when Google continues to ask guests to blog.

Guest blogging works, when done right, because your guest brings their social network to your content. This "friends of friends" marketing idea is at the core of our Startup Factory funded startup. Curagami believes in the power of THEIR content on your digital assets.

So, when Google's talk is one way and walk is another GO WITH THEIR WALK. And in the case of guest blogging Google's walk supports guest blogging.

 


Via Martin (Marty) Smith
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For Storytelling, Which Is Better: A Flipchart or PowerPoint?

For Storytelling, Which Is Better: A Flipchart or PowerPoint? | Digital Brand Marketing | Scoop.it
A new study shows a difference in comprehension between PowerPoint and flip charts.

Via Karen Dietz
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Karen Dietz's curator insight, September 12, 12:11 PM

Here's some new research that is out that may have a direct impact on your business storytelling.


According to the study conducted by Stanford Univ, comprehension and retention of material soars when a flipchart or whiteboard is used during a presentation and PowerPoint (PPT) is nowhere to be seen.


Makes sense to me. In my work I rarely use PPT anymore. In fact, if you conceive of all your presentations and facilitation as a story, you will hardly use PPT. Why? Because stories and storytelling is all about feeding images from your mind to the minds of your listeners. If you are a good storyteller, PPT becomes less important.


Yes, periodically I do need to share information via PPT -- like brain diagrams. Or a list of emotions. But when I can I like to reserve these for handouts, which I make interactive so people can make notes.


OK -- that's just me :) I think the real value of this article is that it shows us that in certain contexts with certain objectives, just using a flip chart or whiteboard makes your presentation much more effective.


Figure out how you can make this research to your advantage in your business/professional life.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it