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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from Online Marketing Resources
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6 Actionable SEO Tips

6 Actionable SEO Tips | Digital Brand Marketing | Scoop.it

Technical SEO has clearly been one of the pillars that enabled many businesses to thrive in the information age.


Via Pedro Da Silva
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The Importance of Visual Content

The Importance of Visual Content | Digital Brand Marketing | Scoop.it
A picture is worth a thousand words. When it comes to capturing your audience’s attention, take full advantage of every chance to convey your message.

Via malek
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malek's curator insight, May 27, 5:32 PM

company Facebook pages who post status updates with visuals in the form of videos and photo albums create up to 180 percent stronger engagement. 

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Readability Tools That Will Help Improve Your Site's Content

Readability Tools That Will Help Improve Your Site's Content | Digital Brand Marketing | Scoop.it
Content readability is an important factor in the user's experience. This is a list of excellent tools for testing the readability of your content.

Via massimo facchinetti
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Marco Favero's curator insight, Today, 10:35 AM

aggiungi la tua intuizione ...

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The best ways to stay creative (Video)

The best ways to stay creative (Video) | Digital Brand Marketing | Scoop.it
Creativity is not the privilege of a few. Everyone has the ability to be consistently creative. Here are 29 simple tips to achieve this goal.

Via Cendrine Marrouat - SocialMediaSlant.com
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Is Brand a Google Ranking Factor?

Is Brand a Google Ranking Factor? | Digital Brand Marketing | Scoop.it

We often hear SEOs questioning whether or not a company's branding is a direct ranking factor in Google's algorithm. In today's Whiteboard Friday, Rand explains the nuances of the answer to that question.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Mary Meeker's 2015 Internet Trends Report: internet is still growing, but slowing

Mary Meeker's 2015 Internet Trends Report: internet is still growing, but slowing | Digital Brand Marketing | Scoop.it

Every year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, releases her internet trends report full of insight about everything from mobile device usage to internet usage breakdowns to internet usage breakdowns..Meeker unveiled the 2015 report at Recode’s Code conference today.


Highlights include:


- Internet users grew by 8 percent in 2015, down from 10 percent in 2013 and 11 percent in 2012

- Mobile subscriptions grew to 7 billion, with 2.1 billion smartphone subscriptions

-  New internet users are “likely to onboard” for the first time via a messaging app

- 64 percent of people are online in the US using a smartphone, up from just 18 percent in 2009....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 28, 11:58 AM

Valuable reading in this internet trends report. 9/10

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How to Stop Cybercrime from Sabotaging Emerging Economies

How to Stop Cybercrime from Sabotaging Emerging Economies | Digital Brand Marketing | Scoop.it
Developing countries need national strategies to protect their digital assets and bolster their economic growth.

Via Roger Smith, Frank J. Klein
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Roger Smith's curator insight, May 27, 7:58 PM

It still comes down to conveniance

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4 questions to ask before launching a social media giveaway

4 questions to ask before launching a social media giveaway | Digital Brand Marketing | Scoop.it
A social media giveaway can be a boon or a bust. Have the answers to these four questions at the outset so you don't waste your money.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, May 28, 6:02 PM


I find giveaways a hit or a miss. Well, more of a miss than a hit, actually.


To me, the reason is simple: Brands big and small don't really have a plan. They are looking for a short-term solution for lack of likes, newsletter signups, comments, and sales.


Jim Belosic does a great job explaining what you need to do before you decide investing your time and money into giveaways. 


To me, question #1 (Does the prize have emotional appeal) is the most important. What do you think? 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Why These Unique & Creative Text-Focused Websites Will Inspire You

Why These Unique & Creative Text-Focused Websites Will Inspire You | Digital Brand Marketing | Scoop.it

Typography is an important but often under-represented part of a website's layout. With so much focus being placed on the presentational aspects of CSS and the use of large images and media that choke bandwidth restraints; it’s nice to occasionally remember that textual content can also make an impact on users and their experience. Content remains king, and a few good fonts can make even the simplest of sites look smart - though not so many that you have to wait for ages for the text to be visible.

Because of this, I’m going to show you a few handpicked examples of sites that make their content look terrific, and why you should consider following their example in your own work. We’re going to take a journey of how elegant typography can make a site shine; looking at the bold, creative, navigational, simplistic and interactive content that makes the designer's voice speak volumes - so let’s get started!...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 27, 12:01 AM

Here's to the power of typography in website and landing page design.

malek's curator insight, May 27, 7:54 AM

Headings grab our attention, but the body of content is what makes us stay. 

Jasmin Davies-Hodge's curator insight, May 28, 5:07 AM

Remember,  content is king!

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29 Revealing Statistics About Content Marketing in Europe

29 Revealing Statistics About Content Marketing in Europe | Digital Brand Marketing | Scoop.it
Take a look at this SlideShare for fascinating statistics, benchmarks, and insights about content marketing in Europe.

Via Soraia Ferreira, massimo facchinetti
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10 Steps To Become a Content Marketing Powerhouse

10 Steps To Become a Content Marketing Powerhouse | Digital Brand Marketing | Scoop.it
How to Become a Content Marketing Powerhouse: Secrets to a Super-Sticky Strategy

Via malek
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malek's curator insight, May 26, 12:28 PM

No holy grail, just a roadmap to cater to your community

Marco Favero's curator insight, May 28, 8:19 AM

aggiungi la tua intuizione ...

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Yes, you don't have to be everywhere in social media

Yes, you don't have to be everywhere in social media | Digital Brand Marketing | Scoop.it
Being everywhere is (very) optional. For example, you don't have to open a Tsu account because the world tells you to. And you should not be on Snapchat if you only serve local customers over 55 years of age.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, May 27, 5:39 PM


"Should I be on every social network?"


I get this question all the time from business owners. The short answer is: NO. The why is in this article...

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The 6 Easiest Video-Making Tools for Marketers

The 6 Easiest Video-Making Tools for Marketers | Digital Brand Marketing | Scoop.it
Looking to create some quick and simple video content for your small business? Here are the 6 easiest video tools to use (and how to use them).

Via malek
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malek's curator insight, May 27, 5:49 PM

Magisto makes it easy to transform photos and videos into edited movies, complete with music and effects, in minutes.

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Retail’s Digitally Shifting Landscape | PYMNTS.com

Retail’s Digitally Shifting Landscape | PYMNTS.com | Digital Brand Marketing | Scoop.it
The year 2015 has become a time when payment, commerce and retail executives are focused on all things digital — a time when the terms digital media, mobile

Via Carlo Arioli
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5 Ways to Maximize Your Mobile Marketing Strategy

5 Ways to Maximize Your Mobile Marketing Strategy | Digital Brand Marketing | Scoop.it
Consumers rely on tablets and mobile phones for shopping, creating opportunities to engage them when they are likeliest to buy.

Via malek
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malek's curator insight, May 27, 5:43 PM

The mobile marketing landscape is complex, but by using a solid strategy and ensuring that your brand’s materials are compatible with the latest technologies, you can make certain that you maintain a competitive advantage.

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Brand Marketing Evolution: The Future of Content Creation

Brand Marketing Evolution: The Future of Content Creation | Digital Brand Marketing | Scoop.it
In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is any indicator, we can be confident that today’s innovations will quickly…

Via massimo facchinetti
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WordPress Checklist: 101+ Easy Steps to Follow

WordPress Checklist: 101+ Easy Steps to Follow | Digital Brand Marketing | Scoop.it

Most Exhaustive WordPress Checklist PDF Online. 101+ Easy Steps to Follow while launching your WordPress Website. Checklist PDF + Infographic. Download Now!


Via Pedro Da Silva
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Some Very Good iPad Apps for Fighting Writer's Block ~ Educational Technology and Mobile Learning

Some Very Good iPad Apps for Fighting Writer's Block ~ Educational Technology and Mobile Learning | Digital Brand Marketing | Scoop.it

Via Ariana Amorim, massimo facchinetti
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5 Content Marketing Ideas for June 2015

5 Content Marketing Ideas for June 2015 | Digital Brand Marketing | Scoop.it

Content marketing is the practice of creating, publishing, and distributing valuable, interesting, and entertaining content with the aim of acquiring customers and making sales through engagement and relationships.Here are five content marketing ideas that your business can use in June 2015....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, May 28, 12:10 PM
In June 2015, content marketers have plenty of opportunities to connect with customers and prospects — producing articles, videos, graphics, and tools around holidays, summertime advice and more.
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Mobile marketing automation: 1.5% penetration now, could triple in 2015

Mobile marketing automation: 1.5% penetration now, could triple in 2015 | Digital Brand Marketing | Scoop.it
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.

Via malek
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malek's curator insight, May 27, 5:40 PM

According to one of the 375 mobile developers surveyed for the report, mobile marketing automation will reach its potential when it ceases to exist as a separate functionality.

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Website Migration Trauma: 5 Tips To Reduce - Secnettrail

Website Migration Trauma: 5 Tips To Reduce - Secnettrail | Digital Brand Marketing | Scoop.it

Web Migration Trauma
Website migration creates seo, traffic and money trauma. We share 5 website migration tips so your next web heart / lung transplant helps you gain not lose:

Up Your PPC Spend.Tighten Your Site Maps & create SILO based maps (advanced).301 never 302 and Watch Webmaster Tools like a hawk for 494 Page Not Found.Create highly social & shareable content like contests and games.Know your 80:20 Rule and creating supporting content BEFORE the migration.

 
Included ADVANCED tips too in case you are a high risk player OR more advanced in your SEO knowledge. 

 


Via Martin (Marty) Smith
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malek's curator insight, May 28, 10:16 AM

Ok, for now I'd rather have a web site migration than a root canal.

Martin (Marty) Smith's comment, May 28, 2:02 PM
Let's see ROOT CANAL or website migration? ROOT CANAL by a large margin for me. At least a bad root canal isn't going to cost me my JOB unless so painful I go nuts in which case I have other problems LOL. Thanks @malek. Marty
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Two (Only Two!) Reasons for Analysis: Opportunities and Problem Areas

Two (Only Two!) Reasons for Analysis: Opportunities and Problem Areas | Digital Brand Marketing | Scoop.it

A common — and seemingly innocuous — question that analysts get asked all the time, in one form or another: “Can you do some analysis tell us where you think we can improve our results?” Seemingly innocuous…but what does it really mean?


Via Pedro Da Silva
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EXO B2B's curator insight, May 27, 10:37 AM

2 bonnes raisons de faire de la recherche marketing : lorsqu'il y a des opportunités, ou lorsqu'on a des problèmes à résoudre.

Rescooped by Os Ishmael from Modern Marketer
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The 3 Most Important Trends to Watch in Social Media Stocks

The 3 Most Important Trends to Watch in Social Media Stocks | Digital Brand Marketing | Scoop.it
When Facebook held its ill-fated IPO in 2012, it seemed like social media stocks would be more fad than long-term force. Three years later, however,.

Via The Fish Firm
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A Handy Little Guide to Creating Visual Content for Social Media

A Handy Little Guide to Creating Visual Content for Social Media | Digital Brand Marketing | Scoop.it

Learn to create visual content for social media that your followers will love.


Via Pedro Da Silva
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What is Google Answer Box and What Are the Ranking Factors? - Distinctly

What is Google Answer Box and What Are the Ranking Factors? - Distinctly | Digital Brand Marketing | Scoop.it
Now that Google Answer Boxes are appearing for an increasing number of searches, we explain what they are and how you can rank in them.

Via Pedro Da Silva
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