Digital Brand Marketing
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from digital marketing strategy
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The Ultimate Guide to Conversion Rate Optimization: Try Before you Buy

The Ultimate Guide to Conversion Rate Optimization: Try Before you Buy | Digital Brand Marketing | Scoop.it
Your prospective lead or customer is shopping around more than ever before. They’re visiting your site, taking a look and, even if they love what they see, going away to compare it with every o…

Via massimo facchinetti, malek
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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SEO: Measuring Performance of the Long Tail

SEO: Measuring Performance of the Long Tail | Digital Brand Marketing | Scoop.it
The long tail should drive most of the natural search performance for ecommerce companies. But whether it actually does is another matter. Don’t assume that the long ...

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Top 15 Growth Hackers Reveal Their Favourite Tools

Top 15 Growth Hackers Reveal Their Favourite Tools | Digital Brand Marketing | Scoop.it
Top Growth Hackers in the world reveal their favourite tools.
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Why it's a very good sign that people don't read your content

Why it's a very good sign that people don't read your content | Digital Brand Marketing | Scoop.it
Research shows that most people don't read your content before they share it. Here's why this may be the best news your business could receive.

Via malek
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malek's curator insight, August 25, 10:23 AM

I know this auto-sharing behavior seems weird. In the “real world,” can you imagine recommending a movie without seeing it?  A restaurant without experiencing the food and service?  A book without reading it? Yet these little shortcuts take place on the web constantly because the social media links are comparatively weak and the risk seems so low.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Use Video to Maximize Content Marketing Efforts #Infographic

Use Video to Maximize Content Marketing Efforts #Infographic | Digital Brand Marketing | Scoop.it

Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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David Picard Roussel's curator insight, August 29, 7:55 AM

Comment créer une vidéo viral ou du moins avec de l'impact en lien avec votre image de marque. À lire comme référence de base. #video #marketing

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula

How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula | Digital Brand Marketing | Scoop.it
Some of my takeaways?

LinkedIn, for example, provided an excellent return on B2B ads, while Google still reigned supreme for B2C. StumbleUpon’s conversion rate for paid products was woefully low.

The top three paid ad spots on Google’s SERPs, for example, get 41% of the clicks. Even the best SEO techniques will only expose you to 59% of the viewing audience, and Google’s knowledge graph and infoboxes are quickly cutting into that as well.

Marketing professionals across the board agree that pay-per-click advertising works. The hard part is getting set up with a solid PPC plan to serve as your foundation.

We need to know how much to spend, when to spend it, where to spend it, and how to spend it correctly.

Those are tough calls to make, especially if you’re a paid advertising newbie. The paid platforms can be complicated and confusing. What do you do with all these options, data, and metrics?

Via Jeff Domansky
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Jeff Domansky's curator insight, August 26, 5:01 PM

Sage advice on paid social media advertising from Neil Patel.

Sagar Bhardwaj's curator insight, August 27, 12:36 AM
Share your insight
AchhiKhabre's comment, August 27, 3:24 AM
Please visit us at www.achhikhabre.com
Rescooped by Os Ishmael from digital marketing strategy
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Google’s New Showcase Ads: Everything Marketers Need to Know

Google’s New Showcase Ads: Everything Marketers Need to Know | Digital Brand Marketing | Scoop.it
In a recent announcement, Google unveiled showcase ads, a new product listing ad (PLA) format which will go live on select mobile inventory traffic in Q3. Building off of Google’s other extension o…

Via Mr Branson, Dejan Nikolic, malek
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Best practice for repurposing your content

Best practice for repurposing your content | Digital Brand Marketing | Scoop.it
Content is still king in the world of marketing, and if you’re trying to have an impact with your target audience, you should be focusing on the creation of engaging, dynamic, interesting content, to bring in leads and convert browsers into buyers.

Via Pedro Da Silva, massimo facchinetti
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AMP now supports A/B testing and other experiments

AMP now supports A/B testing and other experiments | Digital Brand Marketing | Scoop.it
Check out the new amp-experiments component that lets you easily test different variations of your AMP pages.
Via Pedro Da Silva
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Digital Marketing Should Focus on Trust over Traffic

Digital Marketing Should Focus on Trust over Traffic | Digital Brand Marketing | Scoop.it
If you’ve been using digital marketing to develop relationships with clients, you’ve probably spent a lot of time and effort on optimizing your content.
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malek's curator insight, August 25, 8:23 AM

focus on content that builds trust, instead of worrying about boosting website traffic.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Is Content Marketing Actually a Thing?

Is Content Marketing Actually a Thing? | Digital Brand Marketing | Scoop.it
In this week’s episode, Robert and I discuss a contrarian article that claims content marketing is a meaningless buzzword. Its author also counsels marketers to ignore the continuing evolution of marketing, which is flat-out bad advice. A companion article reminds us that we ought to focus on the needs of our customers, not on writing to justify the practice of content marketing to our peers. Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. Finally, we interpret BuzzFeed’s disastrous last quarter. Does it point to fundamental problems at the huge online publisher or simply a market correction for an over-valued company? Rants and raves include Dan Lyons’ tell-all tale about BuzzFeed and a must-read HBR article about the end of solution sales. This week’s This Old Marketing example: Ripley’s Believe It or Not....
Via Jeff Domansky
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Jeff Domansky's curator insight, August 24, 11:30 AM

Joe Pulizzi and Robert Rose ponder a contrarian’s view, the industry’s path, publishers in e-commerce, BuzzFeed’s prospects, and much more in this Content Marketing Institute podcast.

carpetgrowth's comment, August 25, 12:14 AM
Great
rodrick rajive lal's curator insight, August 26, 4:18 AM
Content marketing is actually a thing! In a world that has taken up to the internet for almost all of its transactions, content marketing has become a big necessity for business houses that need to stay afloat! Companies need to create the post of a 'Content Marketer' whose job would be to market and publicise content in a way that would draw attention to the company's products.
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Is Customer experience a reflection of employee engagement?

Is Customer experience a reflection of employee engagement? | Digital Brand Marketing | Scoop.it

Customer experience is one of the largest points of focus in the new era of loyalty marketing, and continues to prove its value to a brand’s perception and, consequently, its bottom line.


Via Eric_Determined / Eric Silverstein, Catherine Ferrand, Rosetta Carrington Lue, Fred Zimny, malek
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Eric_Determined / Eric Silverstein's curator insight, August 4, 2:08 AM

“Employees are the backbone of a brand's values and help solidify the relationship consumers have with the brand,” said Brad Marg, COO of Clutch

 

Employee engagement is not a one time event, it's a journey!

Sue Duris's curator insight, August 24, 6:08 PM

Loved this post because I have always touted that great employee engagement drives great customer experience which drives strong corporate growth.