Digital Brand Mar...
Follow
Find
4.6K views | +0 today
 
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
onto Digital Brand Marketing
Scoop.it!

A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
more...
Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

                    Loading...          

From around the web

Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

Why I'm Not A SEO #3

Why I'm Not A SEO #3 | Digital Brand Marketing | Scoop.it

Why I'm Not A SEO in 3 Parts

Why Not A SEO #1
Blue Oceans on Scenttrail Marketing 
http://www.scenttrail.com/why-im-not-an-seo/ ;

Why Not SEO #2
Used Car Salesmen LinkedIn
https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith ;

Why Not SEO #3
Confusingly Similar & the Psychology of Great Web Marketers
on Curagami
http://www.curagami.com/magical-thinking/new-seo/why-im-not-a-seo-3/  ;


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Demand for How-to Content on YouTube is On the Rise

Demand for How-to Content on YouTube is On the Rise | Digital Brand Marketing | Scoop.it

According to the report:[


A]lthough we see these searches across age groups, it’s most pronounced among millennials. In fact, 67% of millennials agree that they can find a YouTube video on anything they want to learn.


Millennials aren’t the only drivers behind the increased demand for how-to content. In fact, the report notes that 91 percent of mobile users check YouTube for inspiration while working on a project. And brands are using this demand for how-to content to connect with consumers in useful and meaningful ways.


This is a key lesson for content marketers. While content marketers often talk about engaging customers with timely and relevant content, many miss the markwhen it comes to developing content that truly serves the needs of the target audience....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 22, 10:12 AM

Here's how YouTube presents a big opportunity for marketers who can provide how to videos for consumers.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

How to Promote Yourself W/out Sounding Like a Jerk

How to Promote Yourself W/out Sounding Like a Jerk | Digital Brand Marketing | Scoop.it
Be humble, and be real.

Via Karen Dietz
more...
Karen Dietz's curator insight, May 22, 5:58 PM

This is a quick article by Dorie Clark listing 4 how-to tips for promoting yourself without sounding arrogant, stuck up, or like you are bragging.


This is good stuff to know. Almost everyone I coach in storytelling has the fear of sharing their personal stories and sounding like a jerk or a braggart.


But if you follow these 4 tips, you won't sound like that. There is great advice here, along with a little discussion about understanding the true value of self-promotion.


Happy reading and happy telling...


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

David Hain's curator insight, Today, 5:39 AM

This is a key balance to pull off for successful influencing and building relationship capital!

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How To Make A Fairy Tale Convert : The Art Of Storytelling | Medium

How To Make A Fairy Tale Convert : The Art Of Storytelling - The Coffeelicious - Medium

"Storytelling is the art of convincing your target audience to empty their pockets for your products and services without actually giving them a sales pitch. What replaces the sales pitch in this campaign is a fairy tale that revolves around their lives and features your products every now and then showcasing how ‘useful’ they are.

 

Great stories always begin with a hook, making a promise to the reader that reading it is going to be worth their time (and money). The first and foremost thing to do post setting the hook, is to make your customer the hero of the story!

 

Then you can walk in all the elves and miscellaneous fancies to keep him hooked; no matter which character you use, ensure that is relatable to the reader and not you.


No matter how long your story is, the one thing that will keep your readers going is the crown prize that is being promised or suggested through the tale. The next step is to just make sure your story has a happy ending that is in sync with what has been filled in by your audience previously via feedbacks, polls and other interactions.

Remember, everyone loves a happily ever after!"

 

Read the full article to find out more about these tips to keep in mind when you tell your own fairy tale:

Don’t be Cruella — just quit the show off!Don’t run on Cinderella’s time — make it last!Don’t be a bore — what if the shoe never got lost?Don’t go haywire — stick to a theme!Don’t add to their grief — make it a happy ending!Don’t make the ending a definite one — keep them wanting more!
Via Kim Zinke (aka Gimli Goose), massimo facchinetti
more...
Kim Zinke (aka Gimli Goose)'s curator insight, May 21, 1:29 AM

There's some good references and visuals in the article - Pixar's 22 rules, the hero's journey, and storytelling TED style.

Rescooped by Os Ishmael from Marketing and Lead Generation
Scoop.it!

Top Emerging Trends in Digital Marketing - Smarter With Gartner

Top Emerging Trends in Digital Marketing - Smarter With Gartner | Digital Brand Marketing | Scoop.it

These tends are rising to the peak of inflated expectations and will reach the plateau of productivity in less than five years:Real-time marketing. This moves in customer time as consumers create links to each other and to brands.Quantified self. This includes IoT, wearable computing and is estimated to be a $5B market in less than 2 years.Digital marketing hubs. These hubs assemble all the data together to be used across the organization and in real-time.Multichannel attribution. This set of techniques link specific actions marketers take to consumer actions.Content marketing. Marketers need to build a content marketing supply chain and determine how to create, curate and cultivate content.Responsive design. This is especially important across mobile and after Google’s new mobile friendly search policy....


Via Jeff Domansky, massimo facchinetti
more...
Jeff Domansky's curator insight, May 21, 1:57 AM
Gartner highlights top emerging trends in digital marketing. Marketers must-read. 10 / 10
Marco Favero's curator insight, May 21, 4:53 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Marketing Solutions
Scoop.it!

Product Development done smart - case study with Microsoft How-Old - JulienRio.com

Product Development done smart - case study with Microsoft How-Old - JulienRio.com | Digital Brand Marketing | Scoop.it
Have you tried How-Old.net yet? If not, most of your contacts certainly have! But what is hidden behind this viral concept? Product development and data collection done smart with Microsoft.

Via Julien Rio
more...
No comment yet.
Rescooped by Os Ishmael from Marketing and Lead Generation
Scoop.it!

4 Elements to Drive Lead Generation with Marketing Automation | Marketing Technology

4 Elements to Drive Lead Generation with Marketing Automation | Marketing Technology | Digital Brand Marketing | Scoop.it
4 Elements to Drive Lead Generation with Marketing Automation by Douglas Karr on Marketing Technology

Via Russ Merz, Ph.D., massimo facchinetti
more...
Russ Merz, Ph.D.'s curator insight, May 21, 2:00 PM

Do you know how to generate leads with#marketingautomation  ? Here is a review of the four essential elements.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

SEO: How to Optimize Knowledge Graph for Your Brand

SEO: How to Optimize Knowledge Graph for Your Brand | Digital Brand Marketing | Scoop.it

The Knowledge Graph is like a free billboard on Google’s search results. Maximizing the real estate your Knowledge Graph occupies will further dominate search results when customers search for your brand.

 


Via Kamal Bennani, massimo facchinetti
more...
Marco Favero's curator insight, May 21, 5:18 PM

aggiungi la tua intuizione ...

Peter Graham's curator insight, May 21, 7:05 PM

Now, this is interesting and worth a look.

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

How to Boost Your Startup’s Growth with Facebook Ads: 6 Killer Strategies

How to Boost Your Startup’s Growth with Facebook Ads: 6 Killer Strategies | Digital Brand Marketing | Scoop.it

Oh I bet you’ll agree: Growing a startup is exciting. You’re building a product that’s going to help people live a more fulfilled life; achieve goals, be more productive, grow a business or accomplish anything else they’ve set themselves to.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

15 Tips to Surviving (and Thriving) with Voicemail

15 Tips to Surviving (and Thriving) with Voicemail | Digital Brand Marketing | Scoop.it
Voicemail is either our best friend or worst enemy (or possibly a little bit of both). Is it a convenience in sales and critical in our selling skills — or just one more layer sabotaging our sales success as we try to reach clients and prospects? My suggestion is that instead of lamenting about how...

Via malek
more...
malek's curator insight, May 19, 2:47 PM

Bullseye!

3. Avoid asking the person to call you back at a certain time. This provides them with an excuse not to call you.

Rescooped by Os Ishmael from Digital Love
Scoop.it!

Are Private Blog Networks Still SEO Effective? - 'Net Features - Website Magazine

Are Private Blog Networks Still SEO Effective? - 'Net Features - Website Magazine | Digital Brand Marketing | Scoop.it

Via Gael
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How to Increase Your Content's Shareability

How to Increase Your Content's Shareability | Digital Brand Marketing | Scoop.it

How did Canva's Design School triple their traffic in 60 days? It all came down to refining their content strategy.


Via Kamal Bennani, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Pinterest Set to Surge in 2016: New Research

Pinterest Set to Surge in 2016: New Research | Digital Brand Marketing | Scoop.it

Is Pinterest part of your social marketing mix?

 

Are your customers on Pinterest?

 

Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform....


Via Jeff Domansky
more...
John Norman's curator insight, May 20, 11:13 PM

eff Domansky  is always quick to scoop the best topics. This is one to keep an eye on if you like using Instagram and graphical mediums. I suspect he is right in thinking the Pinterest's time is yet to come but is not far away.

rodrick rajive lal's curator insight, May 21, 12:41 AM

I have been using Pinterest for almost a year now, and would recommend it to discerning professionals who would like to keep separate boards for different things. Pinterest also helps drive collaborative work as it is more likely that similar minded people will check out your boards and follow them. Added to this is the fact that as Facebook and Twitter become over used, Pinterest is a fresher platform which promotes newness. The advantage of having different boards is that you can file away different stuff in them. Teachers could have one board for lesson plans, another board for infographics, and yet another one for research materials and resources. I would definitely recommend Pinterest to all professionals who want to try something new and refreshing! Happy Pinning!

Antonio Ormachea's curator insight, May 21, 5:02 PM

I do have 1.2K Pins at Pinterest. They are not linked or related to my daily Social Media posting. I know it is a necessity but I have to learn first.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

7 Types of Content to Include in Your Strategy and Why {part 1}

7 Types of Content to Include in Your Strategy and Why {part 1} | Digital Brand Marketing | Scoop.it
Content Marketing Strategy Must-Haves | Part 1: When creating content, a good rule is to make it deep and wide. To get the full benefits of inbound marketing, you need to create shareable content.
Via massimo facchinetti
more...
Marco Favero's curator insight, May 22, 8:55 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

Content creation: 3 tips to choose the best formats for your blog (Infographic)

Content creation: 3 tips to choose the best formats for your blog (Infographic) | Digital Brand Marketing | Scoop.it
If you have followed this blog long enough, you know my stance on content creation. It has many benefits, including the ability to show off your expertise, build trust, and create advocacy. Now, before thinking of benefits, let's go back to the basics. How do you choose the best formats for your content strategy?

Via Cendrine Marrouat - SocialMediaSlant.com
more...
No comment yet.
Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

4 Powerful Ways to Value People Beyond Saying Thank You

4 Powerful Ways to Value People Beyond Saying Thank You | Digital Brand Marketing | Scoop.it
We owe it to people to respectfully set high standards and hold them accountable. Championing world-class standards is a bold way to value people; it denotes faith in their capacity for outstanding achievement, and trust in their commitment to follow through.

Via Cendrine Marrouat - SocialMediaSlant.com
more...
Cendrine Marrouat - SocialMediaSlant.com's curator insight, May 20, 7:48 PM


"We owe it to people to respectfully set high standards and hold them accountable. Championing world-class standards is a bold way to value people; it denotes faith in their capacity for outstanding achievement, and trust in their commitment to follow through."


This article is not just relevant for leaders interested in getting more from their employees. I feel that the author also implies that we have to listen to customers too!

Rescooped by Os Ishmael from Documentary Evolution
Scoop.it!

Telling Stories Differently: Activism And Engagement In The Age Of New Media

Presented on April 22, 2015 at the ICP School, this panel explores how different visual, digital storytelling tools (e.g. Instagram, Medium, multimedia platf...

Via mirmilla
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Google set to free Photos from Google+ once and for all

Google set to free Photos from Google+ once and for all | Digital Brand Marketing | Scoop.it

Google is gearing up to launch a photo-sharing site that is independent of its social network Google+, a new report suggests.


Via Kamal Bennani, Gerrit Bes, massimo facchinetti
more...
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Start With WHERE, Not WHY In Your Stories

Start With WHERE, Not WHY In Your Stories | Digital Brand Marketing | Scoop.it

My business storytelling colleague Paul Andrew Costello shares great wisdom with us as he challenges the popular notion of "start with WHY", so rampant today in business/business storytelling circles. 


Via Karen Dietz
more...
Karen Dietz's curator insight, May 21, 12:45 PM

Paul, I couldn't agree more. WHY has it's place, but WHERE is much more powerful. I like your approach much better. 

Folks -- check out Paul's post and let's get unstuck from WHY


Click on the link above to read the entire recent thread from Worldwide Story Work group on Facebook. In the post, participant names are hyperlinked so you can check them out.


Here are the opening paragraphs:

START WITH WHERE, NOT WHY

Paul Andrew Costello The new book, all the rage is, "Start With WHY" (Simon Sinek), but Why? dare I ask?

I want to write a book in reply, titled, Don’t start with WHY, start with WHERE. Because Why assumes there is a reason, whereas more times than not, WHY is a SITUATION, not a reason. Why are police in controversy? Why are young men from minorities being targeted? Why is America still so scared of terrorism? Don't formulate some grand theory about racism or class, just go into those streets and meet those people and you understand that a thousand reasons wont do justice to the situation. 

A why question implies that people have the luxury of an answer, as if the world must always conform to cause and effect logic, or that people always have the freedom to have reasons, rather than acting out of necessity. Most human complexities are compounded by answer-denying situations and once you give an answer, its immediately wrong because there is no one answer. 


Go read the blog post for the entire conversation and what people in the biz story world really think about the notion "Start With Why".

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Content Marketing is a Balance of Curation and Creation | Marketing Technology

Content Marketing is a Balance of Curation and Creation | Marketing Technology | Digital Brand Marketing | Scoop.it

Content Marketing is a Balance of Curation and Creation by Douglas Karr on Marketing Technology

 

As we review topics on the Marketing Technology Blog to write about, we research their popularity as well as the content that’s already been published. If we believe we can update the topic and add additional details that are key to the topic – we typically take on the task of writing it ourselves. If we believe we can better illustrate the topic through images, diagrams, screenshots or even video – we’ll also take it on.

A good example of this was responsive design. We read a ton of articles out there – there was no shortage! However, when we identified that we could produce a video that explained it well, an article that pointed to its advantages, and an infographic that we could share that someone else had created… we knew we had a winner.

Our push isn’t just to write, it’s to share the best content we can develop. And if you follow the Marketing Technology Blog on Twitter, Facebook, or anywhere else, you’ll see that we share a ton of content from sites that are very much competing with us for our audience. Why? Because if we can’t do a better job explaining it, why not add value to our audience by sharing the amazing content of others?


Via Russ Merz, Ph.D., massimo facchinetti
more...
Russ Merz, Ph.D.'s curator insight, May 21, 1:47 PM

Looking for some guidance about what type of content your brand should post online? Here are some useful guidelines.

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Building a Social Video Strategy

It's a confusing world full of increasingly disparate and numerous social networks, many of which are building native video platforms, it can be really hard to…


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

20 of the Best Email Marketing Tools for Small Businesses

20 of the Best Email Marketing Tools for Small Businesses | Digital Brand Marketing | Scoop.it

Social media – the undisputed king in the marketing domain... And then there’s email. Think of it as a grandparent to social media marketing. Don’t be fooled, it’s still reliable if used the right way.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

The Power of Visual Storytelling in Content Marketing (Infographic)

The Power of Visual Storytelling in Content Marketing (Infographic) | Digital Brand Marketing | Scoop.it
How can visual storytelling help market a business? In this day and age, content marketing through visual storytelling has become a powerful tool to engage consumers. No longer is it needed for a lar…

Via Stefano Principato, massimo facchinetti
more...
Stefano Principato's curator insight, May 20, 3:14 AM

Visual storytelling allows you to promote your products without necessarily having to tell people about them. Therefore, your prospects are able to decide for themselves without feeling pressured or sold. Through powerful visual storytelling, businesses are able to evoke emotions, thus, developing a deeper engagement with their audience.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Millennials Have A Different Definition Of Diversity and Inclusion - Fast Company

Millennials Have A Different Definition Of Diversity and Inclusion - Fast Company | Digital Brand Marketing | Scoop.it

Diversity and inclusion are more than just buzzwords or boxes to check. Millennials believe they are essential to business success.


Via W. Robert de Jongh, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

This is what causes people to purchase.

This is what causes people to purchase. - Jobs To Be Done - Medium

As innovators, we are always chasing that question: What will cause someone to buy?

 

To get the right answer, you first have to be asking the right questions.Jobs-to-be-done is a theory, developed by Clayton Christensen at Harvard, that helps you ask the right questions.[Note: I’m broadly using the words products to include services and purchase to include “use” in the case of ad supported services and products.]

 

First let’s start with some examples....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 20, 11:00 AM

Jobs-to-be-done: an interesting theory from Clay Christensen and a must-read for marketers. 9/10