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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Content marketing: organization and management

Content marketing: organization and management | Digital Brand Marketing | Scoop.it
Where does content marketing belong in the organization and do you need someone to manage it. A high-level overview of tasks and challenges.
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Get Funny! Biz Storytelling With Humor To Boost Shares, ROI

Get Funny! Biz Storytelling With Humor To Boost Shares, ROI | Digital Brand Marketing | Scoop.it
Authors galore keep suggesting that adding humor to business stories is a big win. People love it.

Via Karen Dietz
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Karen Dietz's curator insight, July 11, 1:25 PM

I recently wrote this blog post for Curatti.com and thought to share it with you all too. I took the best storytelling + humor articles I could find to create a handy reference guide for you.


I love bringing humor into my articles and curation -- but it can be tricky at times. So how do you use it well? Even more important, how do you use it well so you get more shares and boost your ROI? The articles I chat about here have great tips for all these points.


I've reviewed each article, and provide the links. Hope you have fun with these.


Get happy. Get funny. Bring a smile to someone's face today in whatever you share :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 



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Link Building Methods That Work in 2014

Link Building Methods That Work in 2014 | Digital Brand Marketing | Scoop.it

As someone who reads SEO and inbound marketing blogs on a daily basis, I see a lot of bad advice.


Via Pedro Da Silva
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Content Marketing Objectives And KPIs

Content Marketing Objectives And KPIs | Digital Brand Marketing | Scoop.it
Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and conte…

Via Stefano Principato, massimo facchinetti
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Americans Can't Even Focus On TV Anymore

Americans Can't Even Focus On TV Anymore | Digital Brand Marketing | Scoop.it

Much has been written about the distractibility of the modern American. In the past decade, diagnoses of Attention Deficit Hyperactive Disorders have skyrocketed, the listicle conquered the internet, and there was even a report that goldfish now have longer attention spans than the average American.

 

Now it appears that watching television, itself a diversion, requires more focus than we can muster.

 

Forbes reports that a new study from the consulting group TNS found that 56% of Americans engage in another digital activity (playing with their phones, tablets, or laptops) while they are watching TV. That puts the U.S. ahead of the global average, which is 48%, but well behind Japan, where 79% of TV viewers are using a different device while they do it...,


Via Jeff Domansky
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Jeff Domansky's curator insight, July 11, 3:51 AM

Integrating social media with TV offers great ROI potential for marketers.

Rein Hof's curator insight, July 11, 4:15 AM

56% van de Amerikanen gebruikt dus een mobile device terrwijl e aan het tv kijken zijn. Da's veel, maar een wereldwijd gemiddelde van 48% vind ik toch ook best hoog! 

Nu moet ik ook zeggen dat menig tv programma alleen maar leuk is om naar te kijken wanneer je ondertussen via je mobiel of tablet Twitter en Facebook volgt om te lezen wat er allemaal over gezegd wordt.. Met name de verschillende (muziek) talenten programma's zijn pas weer echt bezienswaardig geworden nadat het gebruik van Twitter en Facebook gemeengoed is geworden. 

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6 Principles of Influence Within Your Inbound Marketing - Business 2 Community

6 Principles of Influence Within Your Inbound Marketing - Business 2 Community | Digital Brand Marketing | Scoop.it
6 Principles of Influence Within Your Inbound Marketing
Business 2 Community
More or less, the principles are six impactful areas to leverage during a brand's marketing and sales processes.

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Hong Kong: Want your bilingual kids to get ahead? Teach them a third language: computer code | SCMP.com

Hong Kong: Want your bilingual kids to get ahead? Teach them a third language: computer code | SCMP.com | Digital Brand Marketing | Scoop.it

Whether or not they dazzle in final exams, students are expected to be numerate and literate, preferably at least in two languages (English and Chinese for most youngsters here). They may soon have to add a third language if they are to get ahead in the 21st century: code.

 

Computer programming, or machine language, code defines much of modern society. It drives all those apps which many rely on everyday to communicate, do business and navigate the world, and policy makers in developed countries have been working on ways to ensure that youngsters speak code.

 

In Hong Kong, some efforts have begun to instil code literacy. Ray Cheung Chak-chun, an assistant professor at the City University Apps Lab, has been running a series of workshops called "We Can Code", to teach secondary school students the ins and outs of creating mobile apps. At the same time, British entrepreneur David Greenwood started Code Club HK, a volunteer-run network to promote coding among children aged from nine to 11 at after-school activities.

 

That is far from adequate if Hong Kong is to realise its dreams of being a tech hub, let alone keep apace with global practices.

 

"I won't say Hong Kong is behind the rest of the world. But to become a leader, you need to do more than enough," says Yat Siu, founder and CEO of web-technology company Outblaze.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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The top storytelling brands

The top storytelling brands | Digital Brand Marketing | Scoop.it
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Via brandinmind, Soraia Ferreira, massimo facchinetti
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Dumbing down the Internet of Things with Spark OS | Colin Neagle | NetworkWorld.com

Dumbing down the Internet of Things with Spark OS | Colin Neagle | NetworkWorld.com | Digital Brand Marketing | Scoop.it

A little over a year ago, the people behind the Spark system for connecting everyday devices to the internet launched a Kickstarter campaign seeking a modest $10,000 in funding.

 

Today, the company announced $4.9 million in Series A funding, The Next Web reports. Maybe they’re onto something.

 

The funding coincides with the announcement of the Spark OS, which aims to make it easier for anyone – from seasoned network engineers and developers to hobbyists and designers – to build internet-connected devices.

 

The Spark Core, which has been available in beta since November and is already featured in a couple of commercial products, is a $39 board that runs Arduino code and provides connectivity to a previously disconnected device. The new cloud-based Spark operating system aims to make Core-enabled devices truly smart without becoming too expensive. Some examples, as shown in the ironic but sufficiently illustrative promotional video below, include programming lights to turn on automatically after sunset or doors to lock themselves after they've been shut.

 

The idea is not just to make it easier to connect the devices that people want to connect, but to make the best possible use of that connectivity. A cloud operating system, as pointed out in the above video, means this connectivity can extend beyond just the ability to control a light switch with a smartphone, and can make these newly connected devices communicate with each other in a way that makes them more useful.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Why Mobile Matters - Now

Why Mobile Matters - Now | Digital Brand Marketing | Scoop.it

We've been hearing that mobile will change everything for years. This post is about why I think that time has finally come, and why marketers need to pay attention.


Via Pedro Da Silva
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Value-Based Marketing: Sources of Content Inspiration

Value-Based Marketing: Sources of Content Inspiration | Digital Brand Marketing | Scoop.it

...But what’s a business owner or a content marketer to do if they’re supposed to come up with great content, and they don’t know where to start?

 

Everyone knows that content is the key to turning a lead into a buyer.

 

Each lead reads through your content and takes away something that they find useful. If your content isn’t valuable to them, they’re less likely to pay attention to your brand and what you have to say. No amount of SEO, keyword lacing, or fancy gimmicks can replace high-quality content.

 

So where can you find some inspiration for your content? Here are some ideas....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 9, 9:40 AM

Great tips on where to look for your content ideas.

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How to Use Curation to Create Unique, Original Content | Contently

How to Use Curation to Create Unique, Original Content | Contently | Digital Brand Marketing | Scoop.it
It turns out you can engage your audiences just as effectively curating existing work as you can creating new material.

Via Jessica Kelly, malek
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Jessica Kelly's curator insight, July 7, 5:43 PM

We've all seen lists that tell us to summarize or analyze others' content to add value by curating. This post, however, offers some refreshing ideas--I especially like the tip to collect and display interesting relics.

malek's curator insight, July 7, 6:43 PM

Curation is not a passive job, it takes time and skill to come out with quality curated content. A good piece of curated content will help going through the mess and CREATE a source of comprehensive information. This a good example of creative curation.

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How Content Curation and Repurposing Extend the Life of Your Content Marketing

How Content Curation and Repurposing Extend the Life of Your Content Marketing | Digital Brand Marketing | Scoop.it
Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.

Via Mike Allton, massimo facchinetti
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Throwing Light on Dark UX with Design Awareness | UX Magazine

Throwing Light on Dark UX with Design Awareness | UX Magazine | Digital Brand Marketing | Scoop.it
Dark patterns or Dark UX exists in e-commerce experiences as well, thanks to strategies such as item pre-selection that boost conversion rates by leveraging psychological bias. What's the difference between this kind of ...
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Corporate Storytelling: Stories In Action Video

Corporate Storytelling: Stories In Action Video | Digital Brand Marketing | Scoop.it
A short film of the event on stories in action held at the Museum of London on 10 June reminds us of the energy everyone there put into a shared enquiry around the many applications of story to...

Via Karen Dietz
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Karen Dietz's curator insight, July 11, 7:04 PM

My business storytelling colleagues at Sparknow in London put together this 4 min. video about their working with stories in an organization. The Museum of London participated and I love what the participants came up with!


This video is very thought-provoking because its the Museum folks themselves who are talking about their take on working with stories. And it's not all roses and rainbows. Thorny issues do arise.


The video gives us a taste of these and the links in the blog post give us other insights into the sticky wicket of working with stories in organizations. Plus I came away from these explorations with a few more ideas -- always a good thing!


Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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5 Benchmarks to Track in Your Inbound Marketing Strategy - Business 2 Community

5 Benchmarks to Track in Your Inbound Marketing Strategy - Business 2 Community | Digital Brand Marketing | Scoop.it
Business 2 Community
5 Benchmarks to Track in Your Inbound Marketing Strategy
Business 2 Community
Establishing benchmarks for your company is an important way to measure your success compared to competitors and industry standards.

Via Raj Nadar, massimo facchinetti
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39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading | Digital Brand Marketing | Scoop.it
A list of 38 fantastic marketing blogs any marketer should add to their reading list.

Via massimo facchinetti
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10 tips for designing effective visual communication (Infographic)

10 tips for designing effective visual communication (Infographic) | Digital Brand Marketing | Scoop.it
Creating content is one thing. Making it appealing and relatable is another. That is why the brands that include visuals in their strategies have been winning the day.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 10, 6:41 PM


Visual components without good, “thoughtful” design will not get much traction....

Jose Almeida Lopes's curator insight, July 11, 6:36 AM

A importancia da cor, da simplicidade e clareza na comunicação visual.

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Video Marketing Works (Infographic) « iMediaConnection Blog

Video Marketing Works (Infographic) « iMediaConnection Blog | Digital Brand Marketing | Scoop.it

As companies look to enhance their marketing initiatives, they must be sure that video is a component of their strategy. In 2012, online video accounted for 57% of consumers' internet traffic, and that number is expected to reach 69% by 2017. Furthermore, over one billion users watch six billion hours of video per month on YouTube, and US digital video spending is expected to double in only three years from $4.1 billion in 2013 to $8.04 billion in 2016. This infographic takes a look at key trends in online video behavior, and what business should be aware of when using video to enhance their marketing strategies.


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, July 11, 9:13 AM

Looking for some reasons to use #video as part of a #brand's #marketingstrategy? See this infographic.

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The Most Influential CMOs On Twitter Forbes

The Most Influential CMOs On Twitter Forbes | Digital Brand Marketing | Scoop.it

As the necessity of CMOs’ taking center stage in social media for the sake of their companies–and their personal brands–solidifies, so too do rankings of their stature in the social sphere. The latest is from social-media analytics firm PeerIndex, which has created a list of the most influential big-brand CMOs on Twitter TWTR -2.05% based on PI score. A PI score includes an executive’s activity score, audience score and authority score.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 10, 10:39 AM

Excellent list of follows on Twitter as indicated by PeerIndex and Forbes. Recommended reading.

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What to Learn from the Man Who Managed Reddit's Community of Millions

What to Learn from the Man Who Managed Reddit's Community of Millions | Digital Brand Marketing | Scoop.it

Reddit is considered one of the world’s leading news and social sites, with over 5.5 billion pages served to over 100 million unique visitors spanning 186 countries. It’s also known as one of the most engaged, vocal and opinionated communities on the web. It’s given birth to international movements. It’s found lost children. It’s sparked fiery debates in the media over what the internet should and shouldn’t be.


Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 10, 5:04 PM


Being a community manager is a lot of work!

This feature article on Erik Martin is very interesting and thorough. 

"The best community managers are the ones who commit to reading and listening in all day long to see what users care about, not just checking in when there is a problem. "

Important points in this article: It's about people and don't be a slave to data. 
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The Science Behind Why Small Teams Work More Productively

The Science Behind Why Small Teams Work More Productively | Digital Brand Marketing | Scoop.it

A look inside Jeff Bezos’ two pizza rule and what you can learn from it.


Via Marion Mulder
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Marion Mulder's curator insight, July 8, 5:27 PM
Size does matter! Keep it small....
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Fundamental Ways We Use Data Visualizations

The fundamental ways we use data visualizations effectively (with examples).

Via Stefano Principato, massimo facchinetti
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A brief overview of social listening for small and personal brands: benefits, tools, and tips

A brief overview of social listening for small and personal brands: benefits, tools, and tips | Digital Brand Marketing | Scoop.it
Hello Cendrine, I wanted to send a quick note to thank you for mentioning our company on your blog. Much appreciated, XXXX

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 9, 5:37 PM


Social media monitoring is a very important, yet overlooked area of social media branding. This article is just a short introduction. 

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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | Digital Brand Marketing | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...

Via Cindy Rudy, massimo facchinetti
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