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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from digital marketing strategy
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Ready or Not, Millennials Are Changing How We Do Business Forever - Huffington Post

Ready or Not, Millennials Are Changing How We Do Business Forever - Huffington Post | Digital Brand Marketing | Scoop.it
In the next 20 years, Millennials will receive over $20 trillion in inheritance, with over $7 trillion being passed along by 2020, according to Bloomberg Business.

Via jean lievens, steve batchelder, massimo facchinetti, malek
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Marco Favero's curator insight, June 29, 4:59 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Perfect Elevator Pitch #infographic

The Perfect Elevator Pitch #infographic | Digital Brand Marketing | Scoop.it
Elevator pitches are important, not just for people, but for businesses as well. A "pitcher" must consider many things including the audience, message, and place when crafting a pitch, and provide value in less than 60 seconds. Awkward physical and tonal cues can be off-putting, so practicing is crucial. When talking to potential clients, investors, or even partners, it's vital to be prepared to present a pitch quickly and effectively. Here are easy tips to create an elevator pitch that works as an effective marketing tool without sounding like a sales pitch.

Via Stefano Principato, massimo facchinetti
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Good, the Bad, and the Not So Ugly of Social Media

The Good, the Bad, and the Not So Ugly of Social Media | Digital Brand Marketing | Scoop.it

Today I just wanted to write a quick blog piggybacking that story with some more titillating stats on how audiences use social to connect with brands, what they expect from companies, and how brands can improve their interactions with shoppers.The Northridge Group study features survey answers from more than 1,000 consumers in the United States. Through this report, “The State of Customer Service Experience in 2015,” analysts attempt to provide a roadmap for how companies can turn social media into the linchpin that holds the entire customer experience together. Below are some of the more poignant points from the survey....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 29, 9:46 AM
A new survey reveals what marketers are getting right and where theyre going wrong on social.
donhornsby's curator insight, June 29, 10:23 AM

(From the article): One third of consumers who contact brands on social media never get a response.


About 33% of consumers who have used social media for customer service say the channel does not meet expectations.

 

Despite the immediacy of social media, just 13% of consumers get a response within minutes.

 

The (not so) ugly: the opportunity for marketers


More than 40% of consumers expect resolution within one hour when using social media as a customer service channel.

 

Sixty-three percent of consumers say that they have to engage with a brand two or more times on social media before a customer service inquiry or issue is resolved.

 

Just 2% of consumers use social media for urgent customer service issues.

Luis Cano's curator insight, June 29, 3:44 PM

Holding the customer experience together with The State of Customer service experience report ...

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How BuzzFeed, R29, and Other Top Publishers Optimize Their Headlines and Images

How BuzzFeed, R29, and Other Top Publishers Optimize Their Headlines and Images | Digital Brand Marketing | Scoop.it
Red-hot digital publishers like BuzzFeed and Refinery 29 all know the secret to making a post go viral: testing and optimizing their headlines and images. But while some of their tactics are well-known, others are not.

Via malek
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malek's curator insight, June 28, 9:37 AM

put resources into creating strong headlines and images, because they are often the two things that introduce readers to content.

Rescooped by Os Ishmael from digital marketing strategy
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Increase Blog Readership With 4 Content Marketing Tools

Increase Blog Readership With 4 Content Marketing Tools | Digital Brand Marketing | Scoop.it
Today I have some content marketing resources to help you improve your readership and online ranking. Here’s four links with tips and...

Via malek
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malek's curator insight, June 27, 9:41 AM

Percussion is a precise content measurement tool (CMS) that does all the work for you, and provides a simple way to create and manage your content that search engines and readers will love

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Evolution Of SEO Trends Over 25 Years

The Evolution Of SEO Trends Over 25 Years | Digital Brand Marketing | Scoop.it
L'evoluzione delle tendenze SEO Più di 25 anni

Via Manish Dhane, Marco Favero, massimo facchinetti
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Marco Favero's curator insight, June 26, 9:17 AM

aggiungi la tua intuizione ...

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7 Ways To Have More Relevant One-on-One Conversations on Social Media

7 Ways To Have More Relevant One-on-One Conversations on Social Media | Digital Brand Marketing | Scoop.it
Great blog post at Kim Garst Boom Social - Social Selling Strategies That Actually Work : I get asked this question a lot…can you really have one-on-one conversations that have business value using social media?

Recently I wa[..]

Via malek
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malek's curator insight, June 26, 7:47 AM

Connect deeper with your follower is your best chance, here's 7 ways to achieve it

Rescooped by Os Ishmael from Content Creation, Curation, Management
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You Only Have 8 Seconds of Attention: How to Connect with Your Audience Lightning Fast

You Only Have 8 Seconds of Attention: How to Connect with Your Audience Lightning Fast | Digital Brand Marketing | Scoop.it
How do you communicate in just 8 second that a viewer should continue to read or watch your content? You need to show that your content is relevant to your viewer and that it has value to them.

 

Then you need to give them an easy path for further engagement with your content. Sounds like a tall order, I know, but this infographic from SDL breaks down the tasks into manageable sub-categories.


Via Ivo Nový, massimo facchinetti
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Marco Favero's curator insight, June 25, 4:27 AM

aggiungi la tua intuizione ...

malek's curator insight, June 26, 7:35 AM

Read the trend

10 years ago: 30 seconds

Now: 8 seconds

Rescooped by Os Ishmael from How to find and tell your story
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Storytelling Is The New Black | Brand Quarterly

Storytelling Is The New Black | Brand Quarterly | Digital Brand Marketing | Scoop.it

"Like many of you, I have sat in marketing meetings with internal stakeholders and heard from the team they need more datasheets or other “needed marketing assets.” From my perspective, “a datasheet with more people photos that allegedly look like your customer” isn’t going to make the difference. The issue is not the datasheet itself, but that the datasheet doesn’t paint the picture for the prospect of what she can expect from your product or service. In fact, Forrester reported that 70 percent of the content B2B buyers read and study before making a purchase decision is actually found by themselves; as opposed to being given to them by marketing or sales. You need to tell a consistent story as to why prospective customers should buy from you."

 

Read the full article to find out more about these storytelling tips to to create a consistent structure:

Setting: Where Your Story Takes PlaceCharacters: Make Your Brand More HumanAn Event To Start Things Rolling: Let Clients Be The Lead In Your StorytellingDevelopment: Think Like A Movie DirectorThe Climax: It’s About The “Ah Ha” MomentThe Ending: Storytelling Is Innate In Marketing Or Public Relations
Via Kim Zinke (aka Gimli Goose)
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Scaling Content Production Without Sacrificing Quality | SEJ

Scaling Content Production Without Sacrificing Quality | SEJ | Digital Brand Marketing | Scoop.it
With the demand for quality content always rising, it is more important than ever to learn how to scale content production without sacrificing quality.

Via malek
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Exercises for Interactive Storytelling To Adapt to Biz Story Work

Exercises for Interactive Storytelling To Adapt to Biz Story Work | Digital Brand Marketing | Scoop.it

Via Karen Dietz
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Karen Dietz's curator insight, June 25, 2:16 PM

One of my Twitter buddies, Os @ICGJ_IDEATION, found and shared this article with me and I think these interactive storytelling activities could easily be adapted to business settings. The post was written by Anastasia Salter @AnaSalter for the Chronicle of Higher Education.


I'm always on the hunt for fun ways to work with stories in my business storytelling workshops.  I think the first game will be really easy to adapt/work with.


For the second game, it will take a little work, but I think the free Google Doc can be tweaked to address complex business situations. I see this fitting nicely with the post I recently curated by Madelyn Blair on using narrative for problem solving.


I've always liked Story Cubes and think they are great for generating stories for all kinds of business situations, like sales and marketing. Instead of starting the story with "Once upon a time..." (that will never fly in business), I like using "It happened one day..."


So check out this post and start using these games for generating business stories, working through complex problems, and having more fun doing it all.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-ti 

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6 Social Media Myths: These Experts Set the Record Straight

6 Social Media Myths: These Experts Set the Record Straight | Digital Brand Marketing | Scoop.it
Here are six misunderstandings about social media tactics.

Via malek
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malek's curator insight, June 24, 7:24 PM

Tweet several times a day to be seen

Rescooped by Os Ishmael from digital marketing strategy
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12 Best Practices For Writing Website Copy That Actually Converts

12 Best Practices For Writing Website Copy That Actually Converts | Digital Brand Marketing | Scoop.it
Boost website conversions by reading and acting on these 12 copy best practices.

Via malek
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malek's curator insight, June 25, 7:24 AM
11. Edit Your Copy Brutally, Be Brief:   

I'll pick this practice as the pillar.

Rescooped by Os Ishmael from Marketing and Lead Generation
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Salesforce’s Marketing Cloud 2.0 goes beyond marketing journeys - VentureBeat

Salesforce’s Marketing Cloud 2.0 goes beyond marketing journeys - VentureBeat | Digital Brand Marketing | Scoop.it
Salesforce is today unveiling the 2.0 version of its Marketing Cloud, which boosts the role of Journey Builder and ties this Cloud more tightly with its brethren clouds, Sales and Service.

“We’ve [now] revved, matured, and promoted Journey Builder to be the best of the Marketing Cloud,” senior vice president of product marketing Eric Stahl told me, “the glue that pulls together the channels, the personalization engine, the data in the Sales and Service Clouds.”

One aspect of that promotion is a heightened integration between Journey Builder and an updated Active Audiences, which Salesforce introduced in March.

Active Audiences uses data from the company’s crown jewel, its customer relationship management (CRM) system, to target individual users for ad campaigns, instead of relying on Web cookies or email lists uploaded to Facebook. This data might include, for instance, emails or mobile messages, a purchase history with a brand, or interaction with customer service or sales.

There’s also now a native integration with the Sales and Service Clouds, coming closer to a functional super-cloud. Prebuilt triggers from events in the company’s Sales and Services clouds can generate marketing or advertising toward a customer or potential customer.

 

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.


Via iNeoMarketing, massimo facchinetti
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iNeoMarketing's curator insight, June 29, 6:48 AM

The announcement came last week. 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Why You Need to Focus on Mobile | Marketing Technology

Why You Need to Focus on Mobile | Marketing Technology | Digital Brand Marketing | Scoop.it

Tonight I wrote a good friend of mine complaining that his email wasn’t mobile responsive and that I couldn’t read it on my phone. If your email isn’t optimized, would anyone complain? Or would they just ignore it or even unsubscribe it?

 

A few weeks ago on our podcast, I listed out over a dozen different behaviors that we used to do outside our mobile devices before but that had all migrated to the palm of our hand. Phone calls, text messaging, camera, alarms, calendar alerts, commerce, mapping, music, video, banking, gaming, social, health tracking, ticketing, payments, invoicing, researching, emailing, video recording…...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 29, 9:23 AM

Douglas Karr looks why mobile matters most to marketing tday and tomorrow.

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How to Write Explosive Titles for Your Blog Articles

How to Write Explosive Titles for Your Blog Articles | Digital Brand Marketing | Scoop.it
You want to write awesome blog titles to fuel your B2B marketing engine? Get in here then.

Via malek
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malek's curator insight, June 28, 9:33 AM
  • Opt for accurate titles over vague ones.
  • Make the title sexy and enticing.
  • Create the ‘Curiosity Gap.’
  • If possible, optimize for SEO.
  • The shorter the better (but it’s not always possible).
Rescooped by Os Ishmael from Marketing and Lead Generation
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How to Promote an Event Using Online Marketing #Infographic

How to Promote an Event Using Online Marketing #Infographic | Digital Brand Marketing | Scoop.it
Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials ... and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.

But checking all the logistical boxes ahead of your event is only part of the battle. The other critical part? Making people aware of the event -- and getting them to actually sign up. If you fail to create buzz around your event, you can't expect to fill many seats.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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How to create an effective keyword list | Web SEO Analytics

How to create an effective keyword list | Web SEO Analytics | Digital Brand Marketing | Scoop.it
Are you wondering what is the best way to create an effective keyword list? Following up a previous article "Keyword Research: The Core of your SEO Strategy»,

Via malek
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malek's curator insight, June 27, 9:45 AM

Always have in mind that each page’s content should reflect answers to user’s needs and therefore requires a dedicated and unique approach.

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Why Are Marketers Afraid of Snapchat?

Why Are Marketers Afraid of Snapchat? | Digital Brand Marketing | Scoop.it
In a recent episode of Gary Vaynerchuck’s ‘#AskGaryVee’ video series, one of the questions posed to Vaynerchuck was “why are so many people afraid of Snapchat, especially in the marketing field?” This

Via malek
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malek's curator insight, June 26, 7:42 AM

Snapchat is making inroads for now, monetization remains challening

Rescooped by Os Ishmael from Online Marketing Resources
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How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings

How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings | Digital Brand Marketing | Scoop.it

The amount of data Google has about our habits on the web is absolutely astounding. In today's Whiteboard Friday, Rand explores the implications of a recent patent, offering views into how they might be using that data.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Big Data & UX Experience, Storytelling
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BI vs. Big Data vs. Data Analytics By Example

BI vs. Big Data vs. Data Analytics By Example | Digital Brand Marketing | Scoop.it
I know that not everyone will agree with my definition of Business Intelligence, but my objective is to simplify things; there is enough confusion out there.…

Via Carlo Arioli
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Here’s What “Quality Content” Actually Means

Here’s What “Quality Content” Actually Means | Digital Brand Marketing | Scoop.it
Learn what "quality content" actually means when it comes to blogging and content marketing. Get tips on how to write better blogs.

Via Pantelis Chiotellis, Ivo Nový, SENAME Interactive, oconnorandkelly, malek
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SENAME Interactive's curator insight, June 24, 2:03 AM

Many focus on quantity instead of quality. However, quality wins quantity. This post should help. 

2DiFore Marketing Solutions's curator insight, June 25, 8:25 AM

Clear, concise, short, sweet and to the point....have you heard these suggestions before? Sure you have when telling a story well same is true with the content you create for your blog or social media content. Engage them quickly and they will keep coming back!

Rescooped by Os Ishmael from Modern Marketer
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10 Social Media Stats You Should Know As a Marketer

10 Social Media Stats You Should Know As a Marketer | Digital Brand Marketing | Scoop.it
Given the dynamic and ever-evolving nature of social me…

Via The Fish Firm
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6 Social Media Myths: These Experts Set the Record Straight

6 Social Media Myths: These Experts Set the Record Straight | Digital Brand Marketing | Scoop.it
Here are six misunderstandings about social media tactics.

Via malek
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malek's curator insight, June 24, 7:24 PM

Tweet several times a day to be seen

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership

Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership | Digital Brand Marketing | Scoop.it
After three years of promising a blog redesign that would reflect my agency's focus on visual storytelling — welcome to Ishmael's Corner, version 2.0.

Via Karen Dietz
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Karen Dietz's curator insight, June 25, 2:36 PM

My colleague, the esteemed Lou Hoffman of The Hoffman Agency, sent me a link to his new blog design. When I saw it, I started dancing. It is totally rethinking telling your story through the entire blog design.


This article shares his frustrations and adventures with rethinking the blog. It's a great story in and of itself. The agency used the parallax format and tools to get the redesign done. 


The result? Fresh. Exciting. Compelling. Fabulously visual. Engaging. It's cutting edge. The navigation bar rocks. Even better is the before picture.


Check it out and get working on redesigning your blog for better storytelling. And keep designing your blog content around storytelling. I bet your numbers go up.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it