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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from digital marketing strategy
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The Basics of Making Engaging Flipping Videos

The Basics of Making Engaging Flipping Videos | Digital Brand Marketing | Scoop.it
The very basics of what to do when making educational videos for flipping a class. Many thanks to Jaclyn Pessel @chempessel, Meghan Klement @klemistry and Cara Johnson @AHSAnatomy for volunteering to be in this video!

Content Times:
0:12 Turn off your phone
0:36 Silence extraneous noises
1:00 Post a “Do Not Disturb” sign
1:26 Make sure you are actually recording
1:41 Look at the camera
2:08 Think about the video background
2:30 Remain stationary
2:52 Use big text
3:44 DON’T USE ALL CAPS!
3:55 Use drop shadow
4:20 Video length
4:53 Speak at a normal pace
5:22 Summary

Via Jim Lerman, Miloš Bajčetić, Luciana Viter, malek
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Conquer The New Buying Process Before Your Competition Beats You To It

Conquer The New Buying Process Before Your Competition Beats You To It | Digital Brand Marketing | Scoop.it

Inbound Marketing is drawing people in and attracting them to your website or brand with content driven information. There has been a fundamental shift in the way people seek out information and people are now searching online. Customers no longer wait for a phone call to obtain information about a product or service they might be interested in. Content sharing, creative marketing and social media are now dominating buying habits. Inbound Marketing demands that instead of interrupting what people consume, we need to be what they want to consume, which is one of the many mission statements of Inbound Marketing. This is “human friendly” marketing and it's marketing humans love. Pointing out ideas to people who particularly want to hear them is what Inbound is all about. Set goals to find out about what your searchers are interested in and create material specifically for your buyer persona (ideal customer)....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, June 1, 9:45 AM

Inbound marketing can be fueled by content. Here are the basics.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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10 Rockin' PPT Templates That Tell Your Story Visually

Having a cool PowerPoint template is CRITICAL if you want to have slides that will WOW an audience. These professional PowerPoint templates will save you time

Via Karen Dietz
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Karen Dietz's curator insight, June 1, 10:53 AM

Here's what I love about the PowerPoint templates shared here: they are all designed around making your topic visual.


This is very different than most PPT templates that are designed around displaying text.


If you want to tell your business story visually, and get out of your PPT rut, then grab these. Write down the ones you like, then on page 27 of this SlideShare deck, click on the link to GraphicRiver.com. That site contains thousands of PPT templates. They are not free, however. But they are reasonably priced.


I'm sure you will find one that fits your needs to you can tell your business story in a cool visual format.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, June 1, 11:13 AM

#VisualStorytelling


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Convert Text To Images: Welcome To The Bag Of Visual Words

Convert Text To Images: Welcome To The Bag Of Visual Words | Digital Brand Marketing | Scoop.it
The ability to read a description of a scene and then picture it has always been uniquely human. Not anymore.

Via malek
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malek's curator insight, May 31, 5:11 PM

 Image reconstruction from features can be a means of identifying the characteristics of features

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Why Ambitious Content is the Only Content That Matters

Why Ambitious Content is the Only Content That Matters | Digital Brand Marketing | Scoop.it
This is a story about risk and reward. It’s also a story about pumpkins.

Via Mat Loup, massimo facchinetti
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Rescooped by Os Ishmael from Marketing Leadership - A 3 World Mix
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How To Use Growth Hacking To Attract and Retain Customers

How To Use Growth Hacking To Attract and Retain Customers | Digital Brand Marketing | Scoop.it

Every business owner will do whatever to grow their business. Today, we have at our disposal more information, tools, resources, and skillsets than ever before. How do you take advantage of all of these assets to grow your business?


Via Pantelis Chiotellis, Thorsten Strauss
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Thorsten Strauss's curator insight, May 31, 4:12 AM

insight: growth hacking tips. read previous posts first. this one only adds marginal knowledge 

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12 Alternative Content Marketing Ideas #smlondon

12 Alternative Content Marketing Ideas #smlondon | Digital Brand Marketing | Scoop.it
Content marketing doesn't have to be just blogs - here are 12 alternatives!

Via massimo facchinetti
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5 Research-Based Findings Show Content Marketing Beats Native Advertising

5 Research-Based Findings Show Content Marketing Beats Native Advertising | Digital Brand Marketing | Scoop.it
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings.

Via massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing Measurement: 29 Essential Metrics [Infographic]

Content Marketing Measurement: 29 Essential Metrics [Infographic] | Digital Brand Marketing | Scoop.it
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, May 16, 2:15 PM

Comprehensive infographic with metrics grouped by categories like consumption, retention, sharing, engagement, lead gen, sales and cost.  Check it out.

Marco Favero's curator insight, June 1, 5:35 AM

aggiungi la tua intuizione ...

Arnaud d'Haen's curator insight, Today, 7:20 AM

Measuring content yes we can!

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Retail’s Digitally Shifting Landscape | PYMNTS.com

Retail’s Digitally Shifting Landscape | PYMNTS.com | Digital Brand Marketing | Scoop.it
The year 2015 has become a time when payment, commerce and retail executives are focused on all things digital — a time when the terms digital media, mobile

Via Carlo Arioli
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5 Ways to Maximize Your Mobile Marketing Strategy

5 Ways to Maximize Your Mobile Marketing Strategy | Digital Brand Marketing | Scoop.it
Consumers rely on tablets and mobile phones for shopping, creating opportunities to engage them when they are likeliest to buy.

Via malek
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malek's curator insight, May 27, 5:43 PM

The mobile marketing landscape is complex, but by using a solid strategy and ensuring that your brand’s materials are compatible with the latest technologies, you can make certain that you maintain a competitive advantage.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Brand Marketing Evolution: The Future of Content Creation

Brand Marketing Evolution: The Future of Content Creation | Digital Brand Marketing | Scoop.it
In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is any indicator, we can be confident that today’s innovations will quickly…

Via massimo facchinetti
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Rescooped by Os Ishmael from Online Marketing Resources
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WordPress Checklist: 101+ Easy Steps to Follow

WordPress Checklist: 101+ Easy Steps to Follow | Digital Brand Marketing | Scoop.it

Most Exhaustive WordPress Checklist PDF Online. 101+ Easy Steps to Follow while launching your WordPress Website. Checklist PDF + Infographic. Download Now!


Via Pedro Da Silva
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Leigh Cowan's curator insight, May 30, 7:38 PM

Speaking of #Innovation, WordPress is a Type II innovation! ;-)

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How Influencer Marketing Is Impacting Content #Infographic

How Influencer Marketing Is Impacting Content #Infographic | Digital Brand Marketing | Scoop.it
Influencer marketing—a form of marketing which identifies individuals that have influence over potential buyers and plans marketing activities around them—is quickly becoming an essential tool within the communicator's toolkit. When compared with other, more intrusive (read: annoying) ways to get your brand or organization's message out, influencer marketing provides you with allies and context in your pursuit of your audience's attention.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Marco Favero's curator insight, June 1, 10:28 AM

aggiungi la tua intuizione ...

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Become a Better Brand Storyteller: 4 Brands You Can Learn From | When I Work

Become a Better Brand Storyteller: 4 Brands You Can Learn From | When I Work | Digital Brand Marketing | Scoop.it
Look at a few examples of small businesses who have employed one or several time-tested tactics for great storytelling.

Via José Carlos, massimo facchinetti
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Slideshare is the digital storytelling secret weapon

Slideshare is the digital storytelling secret weapon | Digital Brand Marketing | Scoop.it

In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?

Slideshare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard).

And that audience is hungry for information. It’s not uncommon to generate significant views and downloads for Slideshare presentations, including 24,000+ and counting for my presentation on reliable reach....


Via Jeff Domansky, Karen Dietz
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Jeff Domansky's curator insight, May 29, 4:31 PM

if your target is B2B or professionals, don't miss the opportunity to use slide share for impact and ROI.

Marco Favero's curator insight, May 30, 10:34 AM

aggiungi la tua intuizione ...

Karen Dietz's curator insight, June 1, 1:56 PM

Hey folks -- if you want more visibility for your digital business stories -- then use SlideShare.


Here's an interesting study that was just released showing the opportunity.


Don't miss out on the traction SlideShare can give you (I have no affiliation with the company). Check out the stats, and story on!


Thanks to fellow curator Jeff Domansky @Jeff Domansky @ThePR Coach for finding and sharing this.

Rescooped by Os Ishmael from Business in a Social Media World
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5 Twitter Lists You Should Create Today

I don’t know about you, but I follow many accounts on Twitter. As a result, my Timeline keeps changing. It can be frustrating at time, right? Thankfully, the platform has a wonderful feature that called Lists, which allows you to organize handles into specific categories or topics.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, June 1, 2:29 PM


A basic guide to Twitter Lists for beginners. I hope you find it useful. 


What other lists do you see people use? 

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No time to blog? 3 Hacks to blog without blogging.

No time to blog? 3 Hacks to blog without blogging. | Digital Brand Marketing | Scoop.it

So I’m guessing a lot of people can relate to this – not having time to blog full-time or even just producing one of those long form blogs that’s super helpful to people, but still mostly time-consuming.


Via Guillaume Decugis, Mark E. Deschaine, PhD, malek
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Guillaume Decugis's curator insight, May 28, 8:23 PM

No time for blogging is less and less an excuse when you consider these 3 hacks. 


The word blog can be intimidating as to a lot of us, it means crafting beautifully written 1,000-word articles. And a lot of us don't have time or skills for that. 


But it doesn't have to be defined this way. 


What most professionals need is a way to express their thoughts and show their expertise in an easy but meaningful way. These tips are a good demonstration that in this age of short attention span, there is no direct correlation between:


- the time to publish content

- the length of that content

- the attention it will get


So it's time to save time and publish. Because you are what you publish.

Richard Harrington's curator insight, May 28, 9:55 PM

http://pronewsonline.com

http://sco.lt/88YsUr

Rescooped by Os Ishmael from Marketing Leadership - A 3 World Mix
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Correlation between Innovation & Growth Hacking

My slides from my session at Adobe User Group Amsterdam 2015. Theme was "Hack your Growth" and a follow up of the Lean Analytics workshop from Alistair Croll at April 21st ...


Via Pantelis Chiotellis, Thorsten Strauss
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Thorsten Strauss's curator insight, May 31, 4:18 AM

insight: excellent presentation about product/ business model  innovation, growth hacking and causation vs correlation

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How Images Make Social Content More Shareable

How Images Make Social Content More Shareable | Digital Brand Marketing | Scoop.it

Everyone likes to say a picture is worth a thousand words, but those who do are really underestimating the value of a good visual.

 

For instance, Oreo was able to gain 1 million Facebook fans by posting creative images each day for 100 days as a part of a campaign for its 100 year anniversary. On Instagram, Heineken got customers to drink up its content by having users search for a certain individual in a crowd photo from the US Open for its “Crack the US Open” contest. And after Chegg targeted college students with promoted tweets featuring memes, the brand drove 13,000 purchases from Twitter users.

 

For more awesome examples and statistics about how brands are benefiting from good visual content, check out the rest of the infographic....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 31, 12:13 PM

Here's why visuals matter and how to use them better.

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Stunning Mobile Apps for Creating Video Content

Stunning Mobile Apps for Creating Video Content | Digital Brand Marketing | Scoop.it

We live a video revolution, and as yet it shows no signs of slowing. Find out what video apps are most effective for creating your own content.


Via malek
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malek's curator insight, May 30, 10:26 AM

Vine  reached an impressive 1.5 billion (yes, billion) ‘loops’ or plays every day – when multiplying this across a year that’s over half a trillion loops per annum.



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6 Actionable SEO Tips

6 Actionable SEO Tips | Digital Brand Marketing | Scoop.it

Technical SEO has clearly been one of the pillars that enabled many businesses to thrive in the information age.


Via Pedro Da Silva
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The Importance of Visual Content

The Importance of Visual Content | Digital Brand Marketing | Scoop.it
A picture is worth a thousand words. When it comes to capturing your audience’s attention, take full advantage of every chance to convey your message.

Via malek
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malek's curator insight, May 27, 5:32 PM

company Facebook pages who post status updates with visuals in the form of videos and photo albums create up to 180 percent stronger engagement. 

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Readability Tools That Will Help Improve Your Site's Content

Readability Tools That Will Help Improve Your Site's Content | Digital Brand Marketing | Scoop.it
Content readability is an important factor in the user's experience. This is a list of excellent tools for testing the readability of your content.

Via massimo facchinetti
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Marco Favero's curator insight, May 30, 10:35 AM

aggiungi la tua intuizione ...

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The best ways to stay creative (Video)

The best ways to stay creative (Video) | Digital Brand Marketing | Scoop.it
Creativity is not the privilege of a few. Everyone has the ability to be consistently creative. Here are 29 simple tips to achieve this goal.

Via Cendrine Marrouat - SocialMediaSlant.com
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