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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from digital marketing strategy
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25 Questions to Help Define Your Social Media Strategy

25 Questions to Help Define Your Social Media Strategy | Digital Brand Marketing | Scoop.it
Learn more about how your brand's goals and strategies align with social media, and how to think deeply about the best social media strategy for you.

Via malek
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malek's curator insight, January 28, 6:18 PM

4. Who is your target audience?

5. Which social channels do they use?

6. What topics and sources of information are most important to them?

7. What events matter to them and their lives?

8. What problems can you help them solve?

9. What jobs can you help them complete?

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The New Advertising: From Display To Engagement To Conversion--W/ Storytelling!

There is something that really pisses me off. We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these…

Via Karen Dietz
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Karen Dietz's curator insight, January 29, 1:41 PM

You will quickly move through this SlideShare deck of 46 pages and get the gold shared within. It's all about how advertising has dramatically changed over the last few years.


As the numbers -- and examples -- show, having customers share their stories is now critical. If a company is ready to engage with their customers, this will lead to actual conversations. Voila! A genuine relationship is established that will outlast any display advertising.


I like the info shared here. Pictawall is the company who put this piece together, and they are also promoting their tool for user generated content. So keep this in mind.


On another note, just realize that using any tool or method to generating customer stories will result in mostly thoughts and opinions sprinkled with hints of experiences. 


So make sure you use actual story evoking techniques to get beyond surface sharing, which won't help you much. Search this curation using the 'funnel' icon near the top of this page and the words 'story evoking'.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Russell R. Roberts, Jr.'s curator insight, Today, 12:12 AM

Comprehensive slideshare presentation on "The New Advertising" from business consultant and master storyteller Karen Dietz. Dietz and her associates argue that advertising is caught up in approaches that no longer are efficient and effective.  Dietz believes storytelling that encourages active engagement between seller and customer will do more to secure loyal buyers  than outdated methods such as direct mail, tv/radio advertising, and outdoor displays, such as billboards.  This storytelling approach is a natural for social media and well-designed company websites.  Companies must address customers where they are, namely on their home and business computers and their mobile media.  Aloha, Russ.

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Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage | Digital Brand Marketing | Scoop.it
Everybody remembers being in college, writing down activities in a logbook, hoping the hours they worked on a project were enough for a sufficient grade. After two years as an online marketer/ SEO, I now know what makes writing down activities so important. The intent of this post is to save you from making the same mistakes I made. If you're working for a brand, you probably want...

Via malek
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malek's curator insight, January 28, 6:21 PM

The average e-commerce store has thousands of products, each of which is likely to be impacted by seasonal preferences such as who's buying umbrellas in mid-summer.

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Where Is Your Company Telling Meaningful Stories?

Where Is Your Company Telling Meaningful Stories? | Digital Brand Marketing | Scoop.it

“Authentic storytelling in the workplace (and outside of it in social media channels) is an amazing way to impact talent strategies. It’s part science: apparently, we respond to storytelling with a change in brain chemistry.”


Via Karen Dietz
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Karen Dietz's curator insight, January 28, 10:20 AM
This is a quick article identifying some of the best high-leverage places to be sharing stories within a company. Yes, marketing is eventually mentioned, but other areas are tackled first. Like attracting and retaining talent.Read the article for specific insights and start thinking about ways to expand your story efforts for bigger results.
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Storytelling in a Digital Age: A Conversation between Al Gore and Brian Grazer

Storytelling in a Digital Age: A Conversation between Al Gore and Brian Grazer | Digital Brand Marketing | Scoop.it
At a recent KPCB event in Los Angeles, former Vice President and KPCB partner Al Gore interviewed film and television producer Brian Grazer on what it’s like to be a storyteller in the digital age. How has YouTube changed talent scouting? How does entertainment content spread across platforms? Al Gore and Brian Grazer tackle these and many more questions in a conversation about the new era of entertainment and media.

 


Via Soraia Ferreira, mirmilla
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The 7 Best Resources for Social Media Marketing

The 7 Best Resources for Social Media Marketing | Digital Brand Marketing | Scoop.it
We live in an increasingly globalized age and knowing the difference between a Like or a Follower can be a defining factor in a company’s success. So how do you as an online marketing company, soci…

Via The Fish Firm
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2015 Design Trend to Watch: Responsive Storytelling

2015 Design Trend to Watch: Responsive Storytelling | Digital Brand Marketing | Scoop.it

We’ve spent a lot of time here at Propoint thinking about the new year and what it means for the world of information presentation, visualization, and design.


Via brandinmind
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How to Work with Journalists by Adapting Your Media Strategies

How to Work with Journalists by Adapting Your Media Strategies | Digital Brand Marketing | Scoop.it

Journalism and media relations is ever-changing in the age of social news consumption. Understanding and adapting to the changing social landscape helps brands and public relations pros work more efficiently with journalists, which can establish and strengthen relationships with them.


The Edelman Media Network teamed with NewsWhip and Muck Rack to study news consumption in the age of social media. The study uncovered how journalists are adapting and how 76 percent of them feel more pressure to think about their story’s potential to get shared on social platforms.


The study took a deep dive into what ingredients made news stories social in 2014 across five sectors to better understand how media strategies must adapt....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 27, 5:29 AM

Here's how to adapt your media relations strategies in a social mèdia impacted world.

aderito bie's curator insight, January 27, 9:42 AM

adicionar a sua visão ...

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Stories: What Sinks Organizational Change Infographic

Stories: What Sinks Organizational Change Infographic | Digital Brand Marketing | Scoop.it

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.


Via Vicki Kossoff @ The Learning Factor, Karen Dietz
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Guillaume Decugis's comment, January 28, 9:46 PM
Nice pick @Vicki!
Jeremy Pollard's curator insight, January 29, 5:56 PM

Icebergs are a great metaphor. We use an iceberg in Shipley win-work sessions to highlight that deals are often won under the iceberg around unstated issues, then justified on the stated requirements. 

 

Later, when client agree they could make some powerful changes to their process for winning work, this iceberg about the hidden barriers to making that change comes into play.

 

The ratio of people and organisations that want to changes, but struggle to make it stick, is very high. We are fast approaching the point where effective change management becomes a bigger issue to work on with clients than the specifics of the solution being considered.

 

I recommend this article, and the powerful visual as a starting point for you own conversations with your team about making things happen.

 

I suggest starting with examples of projects or changes of significance that HAVE worked for you. Talk through why you think they worked.  Compare them to the projects or changes that stalled or ran late. What was different?

 

Talk to colleagues about their success and failures in change.

 

Leading a team, helping a customer - change is the foundation skill.

Where would you rank your ability to drive, lead and make change happen?

Emeric Nectoux's curator insight, Today, 10:02 AM

What really leads the changes... 

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4 surprising storytelling lessons marketers can learn from Howard Stern

4 surprising storytelling lessons marketers can learn from Howard Stern | Digital Brand Marketing | Scoop.it
Marketers can take away some strong tips from the self-proclaimed King of All Media.

Via brandinmind
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How Lidl used storytelling to alter the brand's perception - Econsultancy (blog)

One of the big news stories in UK retail last year was the massive growth of discount grocery stores Lidl and Aldi.

Via brandinmind, massimo facchinetti
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9 Content Marketing Hacks to Help You Thrive in 2015

9 Content Marketing Hacks to Help You Thrive in 2015 | Digital Brand Marketing | Scoop.it
The idea of content marketing can be daunting. Being responsible for creating high quality content that actively engages your customers and prospects can sometimes seem overwhelming. But there’s hope! Here are nine content marketing hacks to ease the burden and help you excel.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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Leanne Cohens's curator insight, January 26, 11:37 PM

The first three steps are essential:  Create a strategy, Use an editorial calendar, Curate others content!

Rescooped by Os Ishmael from Business in a Social Media World
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Going Visual: The Rise of Pinterest & Messaging Apps

Going Visual: The Rise of Pinterest & Messaging Apps | Digital Brand Marketing | Scoop.it
As visual platforms and messaging apps continue transforming the social media landscape, businesses find themselves forced to adapt to their markets.

Via Cendrine Marrouat - www.socialmediaslant.com
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4 Easy Steps to Transmedia Screenwriting | PBS

4 Easy Steps to Transmedia Screenwriting | PBS | Digital Brand Marketing | Scoop.it

So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the “fade out.” Let’s say you want a webisode to go viral. Or, a couple of years ago, you heard Disney and Fox talking about transmedia. Now you’re wondering how to stay on trend with these big distribution companies. How would you even begin to write, shoot and produce a story that is “transmedia” ready?

 

There are four key elements you can pay attention to when creating your work that makes it easier to transition into something interactive and cross-platform....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 29, 10:40 AM

Useful tips to help you tell your stories better using transmedia storytelling techniques.

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The misunderstood practice of content curation

The misunderstood practice of content curation | Digital Brand Marketing | Scoop.it

What would you do if someone tried to dismiss the value of curation in a way that is very misleading? 

 

I was faced with that situation earlier this week. A very controversial post forced me to take a stand. In this post, I address all the arguments to prove that the author based her conclusions on her limited experience. 

 

There is not one way to curate content. It's important to realize that. 

 

Read the article at http://socialmediaslant.com/content-curation-misunderstood/

 

----------------------

 

Cendrine Marrouat 


Via Cendrine Marrouat - www.socialmediaslant.com
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socialmediacombo's curator insight, Today, 8:50 AM

Thanks for the share.. Great information.

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6 PR Strategies Guaranteed to Increase Business Visibility

6 PR Strategies Guaranteed to Increase Business Visibility | Digital Brand Marketing | Scoop.it
When you think about promoting a business one of the first things that traditionally comes to mind is the media.  After all, who doesn’t want to see their product or business featured in the pages...

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malek's curator insight, January 24, 6:21 PM

PR makes the world go around

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Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy

Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy | Digital Brand Marketing | Scoop.it
Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough.

That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform.

According to the study, only 39 percent of B2B small business marketers have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent).

Here’s why this matters …

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Start Building Social Media Brand Advocates - Here's How | JUST™ Creative

Start Building Social Media Brand Advocates - Here's How | JUST™ Creative | Digital Brand Marketing | Scoop.it

There have been several studies that show statistical proof that consumer advocates work. A study from the Wharton School of Business, R&G Technologies, and McKinsey all revealed the benefits of consumer advocates:

Consumer advocacy reduces the cost for acquiring new customers.A referred customer has a 16% higher life-time value.Referral leads convert about 30% better than leads from other channels.Referral leads take less time to actually convert. (Less decision time on the part of the referred customers.)Word of mouth is behind 20% – 50% of all purchasing decisions....
Via Jeff Domansky
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Jeff Domansky's curator insight, January 28, 1:03 PM

Powerful influence for marketers when approached strategically.

Fancyhaha Zhang's curator insight, January 28, 10:59 PM

very helpful

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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Digital Brand Marketing | Scoop.it

“It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.”


Via brandinmind
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Mike Donahue's curator insight, January 29, 8:48 AM

A great aspect of storytelling is how well it can convey the emotional state of the user throughout their experience. 

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Mapping your User Journey

Mapping your User Journey | Digital Brand Marketing | Scoop.it
Deliver value quicker by knowing what your users want to accomplish.

Via Fred Zimny, Edward Chenard, malek
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24 Ways To Power-Up Your Social Channels In Under 24 Hours - SocialBro

24 Ways To Power-Up Your Social Channels In Under 24 Hours - SocialBro | Digital Brand Marketing | Scoop.it
24 quick tips to sharpen your social media pages in under 24 hours, includes Twitter, Facebook, Pinterest & more. Improve your profiles in seconds!

Via malek
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malek's curator insight, January 24, 6:01 PM

7. Try A New Tool
1 Minute, 17 Seconds

Social media tools can save time, improve results, and help you carry out a multitude of tasks better than before. 

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When to Sell with Data, When to Appeal to Emotions Figured Out

When to Sell with Data, When to Appeal to Emotions Figured Out | Digital Brand Marketing | Scoop.it
Most of our purchase decisions take place unconsciously.

Via Karen Dietz
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Karen Dietz's curator insight, January 27, 3:36 PM

Congrats to biz story colleague Michael Harris -- who does great work in story and sales -- for getting this article published by HBR. It's all about when to share a story and when to share data. Important to know!


I really like the research Harris shares, and it adds to our knowledge about how much data to share with people and still stay effective.


Enjoy this easy to read piece, add the research to your repertoire, and build this strategy into your biz story toolkit.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Scott Langston's curator insight, January 28, 11:31 PM

The title says it all....

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Demystifying SEO with experiments

Demystifying SEO with experiments | Digital Brand Marketing | Scoop.it
Demystifying SEO with experiments
Via Pedro Da Silva
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Why Courage Is More Important Than Creativity

Why Courage Is More Important Than Creativity | Digital Brand Marketing | Scoop.it
There is no way around this fact: innovation entails tough sacrifices in often drastic circumstances. It's harder to stop doing old things than it is to start doing new things.

Via Rona Lewis, massimo facchinetti
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Rona Lewis's curator insight, January 27, 1:27 PM

Necessity is the mother of invention, after all!

 

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Getting Your Team Thinking Differently About the Future: Avoiding Narrative Fallacy

Getting Your Team Thinking Differently About the Future: Avoiding Narrative Fallacy | Digital Brand Marketing | Scoop.it
Thinking about the future is hard, mainly because we are glued to the present.

Via Karen Dietz
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Karen Dietz's curator insight, January 26, 12:48 PM

ARTICLE LINK: https://hbr.org/2015/01/an-exercise-to-get-your-team-thinking-differently-about-the-future


This post by Leonard Fuld for HBR is both interesting and problematic. I am always on the hunt for good articles about creating future stories -- because they are not easy to do.


So this one caught my eye. Fuld describes a team who used a technique for scenario planning from Daniel Kahneman, the Nobel Prize-winning economist and author of Thinking, Fast and Slow. Kahneman uses a technique that promises to avoid "narrative fallacy" -- seeing the future as merely a slight variation of yesterday. 


I was having a wonderful conversation last Friday with Alan Briskin, author of Collective Wisdom, where he was sharing with me some brain research. It's been documented that humans are terrible at forecasting into the future because of cognitive and emotional biases (how I will feel in the future: "if I'm successful in business all my problems will be solved"), plus projection bias (projecting my current state of mind into the future and onto others: "my boss will never change"). Yet neuroscience researchers are finding that mindfulness, "walk a mile in my shoes" stories creating empathy between people, and the quality of storytelling might  help us overcome these barriers.


HEADS UP: Future stories help us communicate about the future we are deliberately and consciously creating. Scenario planning is a process for uncovering hidden risks and better planning for the future.


So you can see why I was interested in Kahneman's process for avoiding those biases and "narrative fallacy". It is hard to think about the future and craft stories about what we are creating/or what we can plan for that aren't pie-in-the-sky junk or totally miss the mark.


Here is where the article disappoints, however. The actual technique is never shared so we don't really know how to avoid "narrative fallacy". Bummer. The article instead focuses on the scenarios and implications the group came up with.


Bottom line: this is an interesting development in "future story" that we need to know about, but we are not out of the woods yet. Hopefully really good techniques for avoiding our biases and learning how to use story processes to create effective future stories of all types will continue to emerge.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it