Digital Brand Marketing
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
stacybraiuca's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing Tools - The Ultimate List for Beginners and Experts

Content Marketing Tools - The Ultimate List for Beginners and Experts | Digital Brand Marketing | Scoop.it
This map of content marketing tools will guide you through the many content marketing technologies and tools available to find the best for your needs.

Via massimo facchinetti
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Rescooped by Os Ishmael from Social Stories
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WhatsApp launches Status, an encrypted Snapchat Stories clone

WhatsApp launches Status, an encrypted Snapchat Stories clone | Digital Brand Marketing | Scoop.it
a new tab for sharing decorated photos, videos and GIFs that disappear after 24 hours. It’s another Facebook-owned Snapchat Stories copycat, but the twist is that it’s end-to-end encrypted like WhatsApp messaging.

Via Charlotte Catteeuw
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Rescooped by Os Ishmael from Online Marketing Resources
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3 Tactics for Hyperlocal Keywords

3 Tactics for Hyperlocal Keywords | Digital Brand Marketing | Scoop.it
Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you *exactly* the customers you're looking for.
Via Pedro Da Silva
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Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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20 Instagram Landing Page Examples That Seal the Conversion

20 Instagram Landing Page Examples That Seal the Conversion | Digital Brand Marketing | Scoop.it

Instagram continues to move up the social media ladder. From a niche site for amateur photographers and a few filters to one of the top used image-sharing platforms, the advertising opportunities cannot be ignored by marketers looking to expand their audiences. And, as we continue to march toward an app-first online experience, mobile continues to outpace desktop in traffic.

 

Mobile-first sites such as Instagram will continue to reap the benefits, meaning your ads have greater potential — and create higher ROI if you combine ads with an Instagram landing page.

 

What is an Instagram landing page?

An Instagram landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and videos to convince its visitors to convert on an offer. And, since Instagram is primarily used as an app on mobile devices, it is important to design a mobile-friendly page. Visitors land on the page after clicking a promotional link on Instagram....


Via Jeff Domansky
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