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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from UX Design : user experience and design thinking
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A Process for Empathetic Product Design

A Process for Empathetic Product Design | Digital Brand Marketing | Scoop.it
It focuses on people rather than technology.

Via yannick grenzinger
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Rescooped by Os Ishmael from UX Design : user experience and design thinking
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The Pros and Cons of Card Sorting in UX Research

The Pros and Cons of Card Sorting in UX Research | Digital Brand Marketing | Scoop.it
The Pros and Cons of Card Sorting in UX Research...

Via yannick grenzinger
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Five Essential Storytelling Keys For Business + Leadership

Five Essential Storytelling Keys For Business + Leadership | Digital Brand Marketing | Scoop.it

“Executive storytelling leadership matters today. While execs are keepers of the flame, they are not the owners of it. They must let go and empower others.”


Via Karen Dietz
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Karen Dietz's curator insight, April 24, 11:15 AM

Right on Kathy! This post is written by my colleague Kathy Klotz-Guest @kathyklotzguest and it lays out the 5 ways leadership needs to re-orient to storytelling.


I love that she shows how the relationship of leadership to storytelling has changed over the years -- and what to do today.And her advice for leaders regarding storytelling is solid. This is a must-read for anyone in business, not just executives.


Thanks Kathy for a great post!

Rescooped by Os Ishmael from How to find and tell your story
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6 Ways to Make Your Story Interesting | Inc.

6 Ways to Make Your Story Interesting | Inc. | Digital Brand Marketing | Scoop.it

"While any story is better than an bullet list, some stories are more interesting than others. They command an audience's attention, communicate a message both clearly and memorably and thus help the audience to make a decision."

 

Read the full article for more on these tips for improving your presentations with stories:

Ask permission before telling a storyAnchor the story to a particular timeAnchor the story to a particular placeFeature a hero your audience identifies withUse concrete words rather than abstractionsEnd the story with an emotional win
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, April 23, 12:38 AM

To pull all tips together, the author put the same business message into three different formats: 1) the typical bullet list outline, 2) a basic story told with abstractions, and 3) a story that's concrete and vivid. Notice the difference?

SENAME Interactive's comment, April 23, 1:33 AM
Yes, I noticed the difference. Did you check basic story and the crafted story section? The crafted one grabs interests, right.
Rescooped by Os Ishmael from Content Creation, Curation, Management
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This Is How We'll Experience Storytelling in the Future | WIRED

This Is How We'll Experience Storytelling in the Future | WIRED | Digital Brand Marketing | Scoop.it
A new exhibition looks at ways storytelling will change in years to come.

Via massimo facchinetti
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Guest-Blogging the Right Way – a Three-Step Guide

Guest-Blogging the Right Way – a Three-Step Guide | Digital Brand Marketing | Scoop.it

The fact is, guest-blogging is, and remains, one of the best ways to boost online exposure and reach a wider audience. In fact, I’d argue that it’s an almost essential practice for many brands in reaching to their target audience, at least in the early stages of establishing their online presence, as you can get your content in front of the right people where they’re already at.

 

Done right, targeted guest-blogging is one of the best, most intelligent ways to boost brand awareness and individual or brand profile. So with that, here are some ways that you can utilize social media audience data to target, track and create the most resonant guest-blog content for your unique audience....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 23, 10:37 AM

Andrew Hutchison looks at the guest blogging landscape and finds best practices that can lead to a big social marketing payoff.

Rosemary Burnett's curator insight, April 23, 11:54 PM

A very informative article by Andrew Hutchinson on guest blogging, some good tips on Apps to use to find your audience reach.  RB

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Habits of Successful Pros toDramatically Improve Your Social Media Strategy | SocialBro

Habits of Successful Pros toDramatically Improve Your Social Media Strategy | SocialBro | Digital Brand Marketing | Scoop.it

Sometimes the most effective way you can make a difference to your marketing relies on you making small, positive tweaks. Ones you can implement on a daily basis.


To help you come up with something you can try out, we’ve asked some of the leading social media marketers of big brands for their secrets. They have divulged some of their daily practices that keep them at the top of their game, take notes....


Via Jeff Domansky
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Miguel Damiani's curator insight, April 23, 9:52 AM

Prestemos atención y aprendamos de los hábitos de los expertos, de los exitosos

Jamie McGhie's curator insight, April 23, 8:04 PM

A high level overview of some best practices for managing social media channels

Rosemary Burnett's curator insight, April 24, 1:22 AM

Andy Vale offers some great insights into what other social media Pros' are doing in the social space to push brand awareness and customer reach.  Thanks RB.

Rescooped by Os Ishmael from digital marketing strategy
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How to Maximize Your LinkedIn Profile to Find Potential Customers

How to Maximize Your LinkedIn Profile to Find Potential Customers | Digital Brand Marketing | Scoop.it
If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.

Via malek
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malek's curator insight, April 22, 1:45 PM
  • LinkedIn is the number-one social network for driving traffic to corporate websites.
  • LinkedIn members are 50 percent more likely to engage with a company they engage with on LinkedIn.
  • LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook, and Google+ combined.
  • Ninety-three percent of marketers rate LinkedIn as effective for generating leads.
  • Sixty-five percent of companies acquired B2B leads through LinkedIn.
Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Web Development App Process #Infographic

The Web Development App Process  #Infographic | Digital Brand Marketing | Scoop.it

The web app development process can be an intimidating thing to take on.

There is so much to do from wireframes to coding to design, so it is no surprise it is such a daunting task. In this Infographic, Tech King - http://bit.ly/Mm9VMe - break the process down at a high level and hopefully provide a more structured starting off point. Enjoy!

 

Source: http://bit.ly/Mmafe7


Via maxOz, Moumita Dasgupta, massimo facchinetti
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Rescooped by Os Ishmael from Business in a Social Media World
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The Advanced SEO's Guide To Mobilegeddon

The Advanced SEO's Guide To Mobilegeddon | Digital Brand Marketing | Scoop.it
If you're so far ahead that you've scoffed at other articles about preparing for Google's upcoming mobile algorithm update, columnist Bryson Meunier has tips on taking it to the next level.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, April 21, 3:01 AM


I think the most important takeaway from this article is that you should be proactive. Think about what the mobile experience means to your visitors. They want a seamless experience wherever they are.  


It's about the Searcher Experience Optimization now...



Rescooped by Os Ishmael from Content Creation, Curation, Management
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SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal

SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal | Digital Brand Marketing | Scoop.it
Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.
Google ...

Via massimo facchinetti
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Rescooped by Os Ishmael from Modern Marketer
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Elements of an Effective Social Media Business Plan

Elements of an Effective Social Media Business Plan | Digital Brand Marketing | Scoop.it
Want to know where and how to spend your time online? Here's your plan! 11 essential elements of an effective social media business plan.

Via The Fish Firm
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Rescooped by Os Ishmael from Online Marketing Resources
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Content Marketing Ideas For Websites - Content Strategy For Links and Traffic

Content Marketing Ideas For Websites - Content Strategy For Links and Traffic | Digital Brand Marketing | Scoop.it

Hundreds of ideas to push your content strategy, learn how content need not just be marketing content, but an integral part of your communication strategy.


Via Pedro Da Silva
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Rescooped by Os Ishmael from UX Design : user experience and design thinking
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Web UI Design for the Human Eye: Principles of Visual Consistency

Web UI Design for the Human Eye: Principles of Visual Consistency | Digital Brand Marketing | Scoop.it
Free ebook explains how to create visually consistent interfaces without looking boring. Examples from Squarespace, Wunderlist, Jukely and more. @uxpin

Via yannick grenzinger
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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What to Know Before Creating a Content Marketing Strategy | Cision

What to Know Before Creating a Content Marketing Strategy | Cision | Digital Brand Marketing | Scoop.it

A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

 

He coined “content shock” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.Is this the end of content marketing? Hardly. It means brands will have to invest in content creation....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 24, 10:53 AM

Content marketing is alive and well...it's just changing. If you want to start a content marketing strategy or refine an existing campaign, follow these tips.

SageRave's curator insight, April 24, 11:06 AM

Great tips when you need a new direction for your writing efforts.!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why Stories Work for Business

Why Stories Work for Business | Digital Brand Marketing | Scoop.it
Stories work for business because we [the audience] identify with brands. We see ourselves living the lives in these brands’ stories. Therefore, we begin telling stories too. Stories like my New York #missadventure.

Brands need to become media companies.

I recently attended a storytelling seminar with screenwriter, Robert McKee and one of the points he made speaks to this. Companies need to understand that in order to create loyal brand advocates they have to become media companies.

Via Gregg Morris, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Curation Visualized

Content Curation Visualized | Digital Brand Marketing | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense and introduce "others" to the *content curation* conundrum

Via massimo facchinetti
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Marco Favero's curator insight, April 23, 5:59 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Digital Marketing
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Content Marketing Statistics: The Ultimate List | Content Marketing Forum

Content Marketing Statistics: The Ultimate List | Content Marketing Forum | Digital Brand Marketing | Scoop.it
In need of some fresh content marketing statistics? This list includes the most up-to-date data points across 10 categories.

Via Thorsten Strauss
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Thorsten Strauss's curator insight, April 23, 5:19 PM

Best practice: well the best overview of statistics I have ever seen 

Rescooped by Os Ishmael from digital marketing strategy
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Should you Use Content Creation or Content Sharing? [Infographic]

Should you Use Content Creation or Content Sharing? [Infographic] | Digital Brand Marketing | Scoop.it

Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...


Via Lauren Moss, massimo facchinetti, malek
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Marco Favero's curator insight, April 22, 5:40 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Marketing Revolution
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Luke I Am Your FATHER! Surviving Google via @Curagami

Luke I Am Your FATHER! Surviving Google via @Curagami | Digital Brand Marketing | Scoop.it

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm change by the Google Gods.

Follow these 5 Easy Steps to Recover:

Stop, Wait & Listen.Analytics Deep Dive.Create New KPIs.Back In To Blue Oceans.Create Community.


Possibly "easy" is the wrong word (lol). First STOP whatever you've been doing since "old SEO" tactics don't work anymore. Next figure out where to go that new and start testing. This Curagami post shares several Haiku Decks and explains each of those 5 "Recovery" tips.


Via Martin (Marty) Smith
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Marijo's curator insight, April 22, 6:55 PM

Always great posts to read and learn something new from Marty!

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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7 Ways to Use Video to Boost Your Social Media Marketing |

7 Ways to Use Video to Boost Your Social Media Marketing | | Digital Brand Marketing | Scoop.it

Do you use videos in your marketing?

Are you looking for ways to increase engagement and shares?

In this article you’ll find seven ways to use video to boost your social media efforts....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 22, 6:27 PM

Tom Treanor shares seven great tips to help you get the most out of video on social media.

Marco Favero's curator insight, April 23, 6:00 AM

aggiungi la tua intuizione ...

Gaurav Pateriya's curator insight, Today, 12:30 AM

Visit BloggersCan :- www.bloggerscan.com

Rescooped by Os Ishmael from digital marketing strategy
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Six Types of People on Social Media to Avoid

Six Types of People on Social Media to Avoid | Digital Brand Marketing | Scoop.it
Like anything else, social media is not perfect. Far from it! Lately, however, I’ve seen some of my pet peeves coming up all over the place. They all relate to the types of people that make social media annoying or even dangerous to use.

Via Rafael Cordeiro Teles, Jocelyn Stoller, malek
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malek's curator insight, April 21, 6:21 AM

Too much of a sharing is not sharing

Rescooped by Os Ishmael from Ecom Revolution
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Ecommerce Strategy vs Tactics via @HaikuDeck

Ecommerce Strategy vs Tactics via @HaikuDeck | Digital Brand Marketing | Scoop.it

Ecommerce Strategy vs. Tactics
Which comes first ecommerce strategy or tactics? Trick question. Doesn't matter as long as you end up swimming in a blue ocean.


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Modern Marketer
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Study Looks At Facebook & Twitter Ad Performance

Study Looks At Facebook & Twitter Ad Performance | Digital Brand Marketing | Scoop.it
We recently looked at a report from Nanigans, which found that click-through rates for Facebook ads have increased by 260% over the past year.

Kinetic �?�

Via The Fish Firm
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Storytelling Tools – Creative Hacks for Stand Out Branding

Storytelling Tools – Creative Hacks for Stand Out Branding | Digital Brand Marketing | Scoop.it
If you're trying to build a name for your business but can't afford a full-time content production team, there are a number of storytelling tools you can use to create engaging content. Check out the following five... Racontr Racontr lets you integrate multiple components into your brand stories. Mix everything from videos and images to text and audio…

Via Karen Dietz
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Karen Dietz's curator insight, April 21, 1:50 PM

It's Tuesday and time for biz storytelling tools!


Story branding colleague [url=/u/193059 x-already-notified=1]Omar Kattan[/url] has put together this list and it looks fabulous. There are 5 digital storytelling tools that look fast and easy to incorporate into your storytelling tool bag. 


For small businesses, it's always crunch time so finding and using tools that are easy to use are critical.


Try these out. I bet you find one or more that works great for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Laura Rosillo's curator insight, April 22, 5:11 AM

AÑADA su visión ...

Janet Vasil's curator insight, April 22, 12:09 PM

Handy tools for D-I-Y digital storytelling.