Digital Brand Mar...
Follow
Find
3.8K views | +0 today
 
Rescooped by Os Ishmael from Just Story It Biz Storytelling
onto Digital Brand Marketing
Scoop.it!

A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
more...
Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

                    Loading...          
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Scooped by Os Ishmael
Scoop.it!

How These Top Companies Are Excelling in Social Media Customer Service

How These Top Companies Are Excelling in Social Media Customer Service | Digital Brand Marketing | Scoop.it
Which channel should you use? The correct answer to that question will always be "all of them," if it's possible within your time and resources to do so.
more...
No comment yet.
Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Google+ URL posting : 4 Facts to optimise SEO and Social Trust

Google+ URL posting : 4 Facts to optimise SEO and Social Trust | Digital Brand Marketing | Scoop.it

Writing an appealing and interesting Google+ post is not the only thing one might know when posting an URL on the social network.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Seven habits of highly effective digital marketers

Seven habits of highly effective digital marketers | Digital Brand Marketing | Scoop.it
Recently I presented at DA University 2014, a digital marketing conference organized by Digital Annexe, which looked at what the next...

Via Rami Kantari, malek
more...
malek's curator insight, December 19, 8:38 AM

7. Create a culture of experimentation

A new buzzword focused on Creating opportunities for your organization to act like a startup – it doesn’t matter how large or small your number of staff, or how long you’ve been in business. Challenge your employees to generate new ideas and solutions related to organizational challenges – for example, sales strategy and product development.

donhornsby's curator insight, December 19, 8:56 AM

(From the article): David Bailsford is a person most marketers could learn from.  He was in charge of the British Olympic cycling team for the last two Games.  David’s big thing is to focus on Continuous Marginal Improvement.  He focused on hundreds of small things that collectively delivered big results: i.e. eight gold medals in the last two Olympics.

 

Start-up culture is obsessed with continual optimisation of all stages of the marketing process (from awareness, interest, acquisition and conversion).  Focusing on lots of small things that deliver big results, hence the term ‘Growth Hacking’.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud

Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud | Digital Brand Marketing | Scoop.it

We all love a bit of online shopping but what goes through our head before we click to buy items over the web?

 

We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer.  

 

A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying.

 

Check out our infographic below for the full insight into the mind of the online shopper....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 19, 10:38 AM

When we shop online we make sub-conscious decisions when we are buying items but what goes through our head before we click the purchase button?

Jeff Domansky's curator insight, December 19, 1:48 PM

Valuable insight for social marketers.

Bart van Maanen's curator insight, Today, 12:18 PM

Wat beweegt de online consument in de webwinkel? Wat reviews en video kennelijk veroorzaken in de psychologie van de shoppers.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Mobile Will Revive and Redefine Content Marketing - Adweek

Mobile Will Revive and Redefine Content Marketing - Adweek | Digital Brand Marketing | Scoop.it
Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global media company.

Via brandinmind, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

What we Learned About Social Media in 2014 #INFOGRAPHIC

What we Learned About Social Media in 2014 #INFOGRAPHIC | Digital Brand Marketing | Scoop.it
Sapevate che Tumblr e Pinterest sono stati i più rapida crescita siti di social media nel 2014? Pinterest è cresciuto del 110 per cento e Tumblr ha fatto ancora meglio, registrando una crescita del 120 per cento. Entrambe le piattaforme vantano utenti più giovani d'sociali, anche, con il 70 per cento del loro pubblico di età compresa tra i 16 ei 34 anni di età.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Marco Favero, malek
more...
Arnaud d'Haen's curator insight, December 18, 3:27 AM

I see a decline in frequent Facebook usage amongst babyboomers. Trend or anomaly? Let's check it out in 2015

Marco Favero's curator insight, December 18, 3:54 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Check Yourself: The Hilariously Bad Marketing of 2014

Check Yourself: The Hilariously Bad Marketing of 2014 | Digital Brand Marketing | Scoop.it

It can't all be perfect: the worst of content marketing in 2014 stuck to old frameworks at best, and furthered harmful stereotypes or outright offended at worst. It was a particularly rough year for some pretty major brands, especially on the social media front.

 

Luckily, their snafus can teach us all a little something about what to do better next year. So, as you're reading through our list of the worst of 2014, make some mental notes on what 2015 will look like.Without further ado....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 18, 10:49 AM

These examples of marketing fails are avoidable, hilarious yet great examples of lazy marketing. 9/10

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

The latest SEO ranking factors

The latest SEO ranking factors | Digital Brand Marketing | Scoop.it
It's a good time to revise your on-page SEO techniques. Make sure you're up to date with the latest methods and be sure to avoid old tricks that could get you penalized.

Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Modern Marketer
Scoop.it!

Social Media Trends Set To Dominate 2015

Social Media Trends Set To Dominate 2015 | Digital Brand Marketing | Scoop.it
The year has come to an end, and with it, countless marketers are reflecting on their accomplishments as a whole, no doubt including how they fared on social media. Changes in the online realm typica…

Via The Fish Firm
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Why your business should focus on content strategy in 2015 - B2B News Network

Why your business should focus on content strategy in 2015 - B2B News Network | Digital Brand Marketing | Scoop.it
Google’s Panda algorithm has changed the game for digital marketers. Where once “SEO” was the buzzword of the day, “content strategy” now reigns supreme.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

The Psychology of Lead Conversion: Why CTAs and Landing Pages Work

The Psychology of Lead Conversion: Why CTAs and Landing Pages Work | Digital Brand Marketing | Scoop.it
Although psychology has been an integral part of marketing for many years, in recent years we have seen it become an even bigger component as more and more consumers turn to the Internet for information. In its most basic definition, psychology is the science of behavior and the mind.  As online marketing develops and grows out of consumer demand, so does psychology and an understanding of how consumers think and behave as they use the Internet for purchasing decisions.

How does psychology work in the process of lead conversion? First, let’s gain a better understanding of lead conversion in online marketing, specifically inbound marketing.  As you may know, call-to-actions (CTAs) and landing pages are an integral part of lead conversion and inbound marketing.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 15, 10:56 PM

Learn just how landing pages and calls to action work in converting consumers.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday | Digital Brand Marketing | Scoop.it
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

Via Pantelis Chiotellis, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from The Content Marketing Hat
Scoop.it!

Placement Strategies To Maximize AdSense Income - The SiteSell Blog

Placement Strategies To Maximize AdSense Income - The SiteSell Blog | Digital Brand Marketing | Scoop.it
Follow our 3 proven placement strategies to increase click-through rates and achieve consistently high AdSense earnings with your website.

Via Mike Allton
more...
Mike Allton's curator insight, December 16, 10:50 AM

If you're hoping to monetize your blog through ads, just putting ads on your site isn't enough. You need to consider exactly where to put them, as some spots are going to be more effective, and therefore earn you more money, than others.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How To Create A Solid Content Marketing Strategy For Sales And SEO

How To Create A Solid Content Marketing Strategy For Sales And SEO | Digital Brand Marketing | Scoop.it
I have to admit, the feeling of achievement that you get once your content strategy begins to bring in free and organic traffic is beyond words. It’s beautiful to realize that all that hard work is…

Via massimo facchinetti
more...
Marco Favero's curator insight, Today, 5:55 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Google Maps, Yelp & Local SEO In 2015

Google Maps, Yelp & Local SEO In 2015 | Digital Brand Marketing | Scoop.it
When it comes to digital marketing and SEO for your business, it's important to look beyond just your website. For local businesses, a strong online market
Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates

Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates | Digital Brand Marketing | Scoop.it

Forrester scored companies according to various factors, including the appeal of their website content and use of video. The companies had the potential to score a perfect 30, or obtain a passing score of 20 or above. Only four companies successfully passed Forrester’s test; the average score was 12.8. Forrester did not reveal the names of the four companies that passed its test.

 

“The biggest problem is that the majority of content talks about the company, what its products and services do and how many awards they’ve won, but doesn’t speak to the issues their prospective buyers are trying to solve,” said Laura Ramos, Forrester analyst, according to Ad Age.

 

Telling stories, writing in narrative and shooting video were identified as key ways that companies can help their messages stand out among the rest....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 19, 10:21 AM

A new report published by Forrester Research shows that a majority of B2B websites have failed to engage users with content in 2014. It's time for marketers to rethink and refocus their content marketing.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

The World of Social Media 2014: Statistics, Facts & Figures

The World of Social Media 2014: Statistics, Facts & Figures | Digital Brand Marketing | Scoop.it

It’s been a big year for the world, and it’s been a big year for social media.

 

The World Cup, Sochi Olympics, iPhone 6 announcement, death of Robin Williams and missing Malaysia Flight 370 were huge on Twitter, Facebook and, well, everywhere that had any kind of share button.

 

Social media today is increasingly used as a way to rally communities around common causes to inspire (and sometimes try to force) change.

 

This year, everything from the Ukrainian Crisis to the Ferguson jury decision has triggered enormous social and global conversation, something that just wasn’t possible even a decade ago.

 

Check the visual for an in-depth look at social media around the world in 2014, which comes courtesy of AddThis.


Via Ivo Nový, massimo facchinetti, malek
more...
malek's curator insight, December 19, 8:49 AM

Support meaningful interactions:  the number one reason why social media is thriving on a narrow scale.

Couples talk to others about their wedding questions, dilemmas and options to get feedback. Having extra opinions outside of immediate family and friends is a good avenue for couples that don’t necessarily want to share all of the details of their day in advance. Couples like to post their speeches, pictures and ideas, or weigh in with their opinions on other members’ weddings.

Rescooped by Os Ishmael from Digital Content Marketing
Scoop.it!

15 Social Media Companies To Watch In 2015 - Forbes

15 Social Media Companies To Watch In 2015 - Forbes | Digital Brand Marketing | Scoop.it
This was an exciting year for social. About 300,000 apps were added to the Apple App Store. Eighty-five billion apps have been downloaded since October. Instagram’s active use grew by 23 percent.

Via brandinmind
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How Much Money Should I Invest in Content Marketing 2015 #contentmarketing

How Much Money Should I Invest in Content Marketing 2015 #contentmarketing | Digital Brand Marketing | Scoop.it
If the question you’re asking is: “How much money should I invest in content marketing for 2015?” — you’ll never get the right answer.

The correct question is, “How much money should I invest in lead generation, e-commerce revenue generation, brand awareness and/or brand loyalty in 2015?”

For most companies, these are the main objectives of Internet marketing campaigns. The main Internet marketing programs to support these objectives are SEO, PPC, email marketing and social media marketing.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
Angela Heath's curator insight, Today, 2:07 PM

Maybe you are asking the wrong question. How much money do you want to make is a better question. Content marketing can help you meet this goal.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Here’s why messaging apps are such a big deal

Here’s why messaging apps are such a big deal | Digital Brand Marketing | Scoop.it
Facebook spent around $22 billion to buy WhatsApp in February. It even offered at least $3 billion to acquire Snapchat, even though CEO Evan Spiegel turned it down. So why are messaging apps such a big deal, anyway?

Via malek
more...
malek's curator insight, December 18, 7:35 AM

Bundling of call, text and email can change the landscape

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

7 SEO Predictions for 2015 #infographic

7 SEO Predictions for 2015 #infographic | Digital Brand Marketing | Scoop.it
The SEO landscape is constantly changing and 2015 will be no different. With Google adding new algorithms and updating existing ones you can be sure of a turbulent year ahead for website owners.

Via massimo facchinetti
more...
Marco Favero's curator insight, December 17, 8:57 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It Biz Storytelling
Scoop.it!

For Success In Social Media, You Need Storytelling. Conversation Is Not Enough

For Success In Social Media, You Need Storytelling. Conversation Is Not Enough | Digital Brand Marketing | Scoop.it
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...

Via Karen Dietz
more...
Karen Dietz's curator insight, December 17, 3:07 PM

Here's a great post on the next upgrade in social media interactions that suggests we move from conversations to actual storytelling.


Yeah!


I like how the author, Bob Deutsch, makes a case for this and offers us specific steps to take for making the transition.


May 2015 bring us enhanced storytelling and success in all our social media efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

BLUENSCOTTISH's curator insight, December 19, 1:05 PM

Thank you Karen Dietz

Art Jones's curator insight, December 19, 8:22 PM

Modern marketing remains a dynamic pursuit, always evolving. We are continually learning how our brains work and as such we know more today than ever before about how to engage people and move them to take an action.


The author of this post Bob Deutsch says "Whatever the offering—dinner entrée, smartphone, a piece of clothing, or what have you—to be successful a product or brand story must feed people's appetite for self-expansion. Self-expansion isn't just a business driver, it’s a life driver. Self-expansion moves everything forward."


#TheFutureofBusiness #Storytelling

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Tracking Made Simple - How to Create AdWords & Analytics Tags in Google Tag Manager

Tracking Made Simple - How to Create AdWords & Analytics Tags in Google Tag Manager | Digital Brand Marketing | Scoop.it
Join us for a tutorial on how to set up and create AdWords and Analytics Tags in the free super easy to use Google Tag Manager.

Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Facebook Reachageddon Is Coming. 3 Solutions for Your Business

Facebook Reachageddon Is Coming. 3 Solutions for Your Business | Digital Brand Marketing | Scoop.it
In January, you'll have to pay to reach your customers on Facebook. Here's what you can do.

Via malek
more...
malek's curator insight, December 15, 5:13 PM

You know what's cooler than reaching a billion people on Facebook? Reaching the right 1,000--or 100 or 10--to best grow your business.

Jakarta Web Developer's curator insight, December 16, 12:46 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

7+ Underutilized Google Analytics Reports For Conversion Insights

7+ Underutilized Google Analytics Reports For Conversion Insights | Digital Brand Marketing | Scoop.it

Use these lesser known Google Analytics reports to find insights for conversion optimization and test hypotheses.


Via Pedro Da Silva
more...
No comment yet.