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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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21 Simple and Free SEO Tools

21 Simple and Free SEO Tools | Digital Brand Marketing | Scoop.it

A list of the best free SEO tools that can lead to immediate gains in your marketing, today.


Via MarketingLab, malek
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malek's curator insight, August 26, 7:02 AM

There's always something new to learn in SEO. Here's a great collection of functional and free tools. 

QuickSprout Website Analyzer is a simple and effective tool worth trying


Neil Ferree's comment, August 26, 11:22 AM
I like your 3 column theme @malek is this is a custom set up or one of the default themes?
malek's comment, August 26, 2:11 PM
@Neil this the "Adaptive Template", a default theme. It displays 3 columns on Chrome, 4 columns on IE..really adaptive
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Telling the story of the first world war with 2014 technology

Telling the story of the first world war with 2014 technology | Digital Brand Marketing | Scoop.it
The Guardian's special projects editor, Francesca Panetta, outlines how we created an innovative multimedia guide to the first world war

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30 Action Items to Get Serious About Influencer Marketing | Feldman Creative

30 Action Items to Get Serious About Influencer Marketing | Feldman Creative | Digital Brand Marketing | Scoop.it

Want sway? Who doesn’t?


We all want to be influential.

 

So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.

 

I’ve found a fair share of articles and eBooks on influencer marketing, which cover the basics, but haven’t seen many practical and powerful “go get it done” lists. Consequently, I created one....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 26, 4:16 PM

Barry Feldman serves up 30 influencer marketing tips you can apply now.

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Here's A Quick Way To Master Social Media Marketing for Startups in Under 4 Hours [Infographic]

Here's A Quick Way To Master Social Media Marketing for Startups in Under 4 Hours [Infographic] | Digital Brand Marketing | Scoop.it
Social media, if used properly, is one of the best marketing channels and a powerful tool for the customer acquisition. The amount of blog posts written about social media and entire blogs dedicated …

 

 


Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via massimo facchinetti, Marc Kneepkens, malek
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Marc Kneepkens's curator insight, August 25, 7:13 AM

MInd boggling numbers, and a whole lot of information.

malek's curator insight, August 25, 7:59 AM

 A bunch of the most successful  startups are actively using social media  to gain an edge.Instead of shelling out millions of dollars for a Super Bowl ad, these small companies fight to generate buzz by creating viral content and encouraging shares and likes.

Once a product or service becomes the one everyone is talking about, customers gravitate toward it, eager to learn more.

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Story Skills Are Critical for All Rungs of Org Ladder

Story Skills Are Critical for All Rungs of Org Ladder | Digital Brand Marketing | Scoop.it
A few weeks ago we were asked to analyze a competency model that had been created by a client. The assumption of their model was that as leaders move up to higher levels in the organization, some competencies become more important. For example, in their model they proposed that a [...]

Via Karen Dietz
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Karen Dietz's curator insight, August 25, 10:53 AM

Now here is a study showing how influence and motivation skills are necessary for both managers and leaders. This is unique because instead of just focusing on leader skills, this study surveyed senior executives, middle-managers, and lower level managers.


You'd think that the skills would differ as you go up the org food chain. Not so! As you can see from the chart, motivation, influence, communication skills and authenticity are critical at all levels.


How does this connect with storytelling? Because the way to realize "inspiring and motivating others", "display high integrity and honesty", "communicates powerfully and prolifically", "builds relationships", and the like is being able to listen for and share compelling stories that move people to action.


There are several more key insights this article shares. 332,860 bosses, peers, and subordinates participated in this study by Zenger/Folkman. Wow! Anyone in charge of people needs to get their storytelling game on in order to survive and thrive in today's business climate. This applies to nonprofits, entrepreneurs, and solopreneurs also. 


For the solopreneurs, it's taking these skills and applying it to marketing and sales to grow you business. For nonprofits it's taking these skills to build donations, staff and volunteer commitment, and building communities.


Bottom line: keep building those story skills to reach your dreams.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 Branded Instagram Videos That Beat All Competitors

10 Branded Instagram Videos That Beat All Competitors | Digital Brand Marketing | Scoop.it
The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners.

 

The chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV show), which will appear every week....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 25, 12:07 PM

Top Instagram videos for youe viewing pleasure.

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9 Most Powerful Blog Promotion Tactics

A well-promoted blog is a great way to generate leads and acquire customers. Here are 9 tips to help increase your blog readership.


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New re:fluence App Combines Features of Klout, PRWeb - Small Business Trends

New re:fluence App Combines Features of Klout, PRWeb - Small Business Trends | Digital Brand Marketing | Scoop.it
Small Business Trends New re:fluence App Combines Features of Klout, PRWeb Small Business Trends The technology combines the two ideas by giving you both a content distribution tool and a way to identify the people to help you distribute your...
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Marginalia on Engagement: "The Digital Workplace in the Connected Organization"

Marginalia on Engagement: "The Digital Workplace in the Connected Organization" | Digital Brand Marketing | Scoop.it

The 8th annual study by Researcher Jane McConnell, seeks to understand how an organisation, its people and tools are shaping new ways of working.  In her 182-page report, she examines how the digital workplace impacts and is impacted by processes, structures, leadership, culture and mindset.


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The Power of Remarketing in PPC (Infographic) - Digital Marketing Philippines

The Power of Remarketing in PPC (Infographic) - Digital Marketing Philippines | Digital Brand Marketing | Scoop.it

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Via iNeoMarketing, massimo facchinetti
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iNeoMarketing's curator insight, August 24, 4:12 PM

Absolutely applicable to B2B. Any non-social inbound program needs to incorporate remarketing, especially with regards to the Rule of 7.

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6 Killer Stats to Sell Your Boss on Optimization - Business 2 Community

6 Killer Stats to Sell Your Boss on Optimization - Business 2 Community | Digital Brand Marketing | Scoop.it
Business 2 Community
6 Killer Stats to Sell Your Boss on Optimization
Business 2 Community
First, you've got to make your case. We've compiled 6 stats to help sell your manager (or any other naysayer) on optimization.
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malek's curator insight, August 24, 9:28 AM

Show me the money

You need to prove to your boss how much money he/she can make A list of 6 stats to make your case

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20 Google Facts & Stats that Every Marketer Should Know

20 Google Facts & Stats that Every Marketer Should Know | Digital Brand Marketing | Scoop.it

Google is everywhere if you are in online marketing so take the time to learn the 20 facts and statistics that every marketer should know about Google.


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5 Ways to Seize Control of Your Local Search Results

5 Ways to Seize Control of Your Local Search Results | Digital Brand Marketing | Scoop.it

Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings.

 

Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity for businesses to develop a local online marketing strategy that will build brand awareness and engage nearby prospects....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 23, 1:24 AM

Here's how to take your marketing local.

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Who Invented the Ice Bucket Challenge? A Slate Investigation.

Who Invented the Ice Bucket Challenge? A Slate Investigation. | Digital Brand Marketing | Scoop.it

“Where does a phenomenon begin?” That’s the question ESPN’s Tom Rinaldi seeks to answer in a long SportsCenter feature on the ice bucket challenge, which has reportedly raised more than $50 million for ALS charities in less than a month.

 

...This origin myth, while heartwarming, just isn’t true. The real story of how the ice bucket challenge came to dominate your Facebook feed takes nothing away from Frates’ inspirational message, or the fact that his personal struggle helped draw celebrities to the cause and drive charitable contributions. But focusing on “one name” obscures another fascinating tale, one that illustrates how movements mutate and evolve as they travel across the Web....


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Jeff Domansky's curator insight, August 26, 9:45 AM

An interesting whodunit.

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8 Content Marketing Infographics Every Marketer Must Bookmark

8 Content Marketing Infographics Every Marketer Must Bookmark | Digital Brand Marketing | Scoop.it
Long posts are very helpful and there are things that cannot be said in a checklist, image, or an infographic.

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Time to start snapping? Snapchat is the third-most popular social network for Millennials

Time to start snapping? Snapchat is the third-most popular social network for Millennials | Digital Brand Marketing | Scoop.it

After Facebook and Instagram, 18-25 year-old consumers spend the most time on Snapchat - and social media marketers should take notice if they want to keep up with younger buyers.

 

It would be a mistake to dismiss social media channels like Snapchat as a fad or niche network. The platform is the third most popular social network among young adults, according to ComScore research. If social media marketing is all about reaching audiences where they’re active and delivering content there, it might be time for brands to lay off the skepticism, pick up a smartphone and snap some pictures.

 

Facebook is still at the top of the heap, with 75.6 percent of 18- to 24-year-olds counted as active users. In second place is Instagram, with 43.1 percent penetration. Snapchat isn’t far behind with 32.9 percent of the demographic, and it beats out Twitter (23.8 percent) and Pinterest (17.8 percent). In total, Snapchat has been used by over 50 percent of 18-24-year-olds, compared to only 20 percent of 25-34 year-olds and 8 percent of people over the age of 35....


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Jeff Domansky's curator insight, August 26, 4:43 PM

Stop napping and start snapping if you want to reach younger targets.

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Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing

Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing | Digital Brand Marketing | Scoop.it

Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.

What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?

 

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 25, 3:05 AM

add your insight...


malek's curator insight, August 25, 8:39 AM

Coming from FMCG background, I can't help but notice the digitalization of Coupons.

  • Consumers are hunting high and low for coupons to load on a smartphone app, eliminating the need to carry slips of paper around.
  • Companies are actively catching up with social referral coupons
  • With geo-targeting, businesses are able  to learn when consumers are nearby, delivering coupons that entice them to stop by.
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Answer These 3 Questions For Fab Success At Your Next Storied Presentation

Answer These 3 Questions For Fab Success At Your Next Storied Presentation | Digital Brand Marketing | Scoop.it
Delivering presentations is one of the best ways to build your brand and increase your network, yet public speaking is ranked ahead of death in the list of fears. To succeed at your next speech, focus on your audience and ask yourself these three critical questions.

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Karen Dietz's curator insight, August 25, 11:02 AM

Every presentation you give -- no matter what time and to whom -- is all about being able to tell your story and succeed.


To help us all get better at presentations of any kind -- whether it's at a team meeting, with senior executives, project managers, investors, sales proposals and presentations -- here are 3 critical questions you need to answer to be able to tell your story well and sell.


While the article is geared toward public speaking, the advice here crosses all applications. Whenever you need to present your ideas, make sure you can answer these 3 questions first.


Follow the tips here and be awesome!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, August 26, 12:11 PM

Remember, your presentation is not a showcase for how knowledgeable and great you are. Your presentation is your opportunity to share ideas with your audience that position them to be more & do more.

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5 marketing tools you're using too much (single page view) - iMediaConnection.com

5 marketing tools you're using too much (single page view) - iMediaConnection.com | Digital Brand Marketing | Scoop.it

Via Baochi, massimo facchinetti
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Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines | Digital Brand Marketing | Scoop.it

Check out Facebook's latest News Feed algorithm update that cracks down on photos with URLs and click-bait headlines.


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malek's curator insight, August 26, 6:49 AM

What You Will Do

1) Use link post formats when we want to share links on your Page, 2) Write clear headlines that communicate what articles are really about. 

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Facebook for Business: the Definitive Guide to Marketing on Facebook

Facebook for Business: the Definitive Guide to Marketing on Facebook | Digital Brand Marketing | Scoop.it

A comprehensive guide to Facebook for business. If you’ve been wondering how to use or maximize Facebook for business, look no further: this definitive guide to Facebook marketing is an end-to-end roadmap full of tips, tricks and real-life examples to help you ensure that your Facebook marketing efforts are servicing your business needs.This is a thorough Facebook marketing guide: each chapter has hands-on examples and hit lists to guide you along the path to Facebook marketing greatness. The best and most relevant tips & tricks are included here for you, and anyone who reads this book will come away with a solid understanding as to how to set up and use a Facebook Page for marketing. [thumbs up symbol here]...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 24, 1:25 AM
Basic, practical guide for Facebook for business.
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83 Social Bookmarking Sites With High PR | Listly List

Give Your Quality Blog Content Instant Prolific World-Wide Distribution With These High Traffic Social Bookmarking Sites | reddit: the front page of the internet, Listly - Lists made easy + social + fun!, Newsvine, Delicious, StumbleUpon, Slashdot: News for nerds, stuff that matters, PennTags /, Scoopit New Zealand - Submit and vote on the news you care about, Social-Bookmarking.Net, and YouMob - LIVE mobs on the web - All Topics

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Dos and Don’ts of Email Remarketing - ClickZ

Dos and Don’ts of Email Remarketing - ClickZ | Digital Brand Marketing | Scoop.it

Excerpt...

 

Don't

>>Send the exact same email campaign a few days later to your entire list or even non-responders.

>>Plan the efforts in a silo. Bring key digital stakeholders to plot how to best get the sale, regardless of channel. 

>>Don't skimp on killer creative and content and make sure it is compelling on mobile. 

>>Don't forget to test some of the seemingly minor things that could move the needle like call to action wording, pre-header.

>>Don't forget to leverage technology outside of the email channel - especially retargeting - which can potentially keep the engagement going after the email. 

>>Don't forget to deliver awesomeness to the inbox in some shape or form.

 

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Via iNeoMarketing, massimo facchinetti
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iNeoMarketing's curator insight, August 24, 4:19 PM

Scooped only the don'ts, as they are more do-like. Pls click through for the rest.

paul babicki's curator insight, August 25, 8:48 PM

http://netiquetteiq.blogspot.com

www.tabularosa.net

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Crappy Biz Storytelling: Scoopit Links W/out Insights

Crappy Biz Storytelling: Scoopit Links W/out Insights | Digital Brand Marketing | Scoop.it

8.21.14
With 1,387 views, more than 2x the next closest Scoop, The debate about Scoop.it links on Twitter is the most viewed and shared Curation Revolution Scoop of all time.

Dr. V

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 

 

 


Via Martin (Marty) Smith, Karen Dietz
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Karen Dietz's comment, August 22, 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's comment, August 22, 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's curator insight, August 22, 2:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

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10-Point Google Analytics Implementation Checkup

10-Point Google Analytics Implementation Checkup | Digital Brand Marketing | Scoop.it

Here are some of the most important areas to review when you first gain access to a Google Analytics profile.


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