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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from Digital Content Marketing
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Why brands are letting consumers power their advertising - iMediaConnection.com

Why brands are letting consumers power their advertising - iMediaConnection.com | Digital Brand Marketing | Scoop.it

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why the Humble Quiz is a Brilliant Content Marketing Tactic

Why the Humble Quiz is a Brilliant Content Marketing Tactic | Digital Brand Marketing | Scoop.it

You will be surprised at the impact the humble quiz has as a content marketing tactic. Here are 7 principles for creating a winning quiz that can go viral.


Via massimo facchinetti
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UX Maturity Model: From Usable to Delightful

UX Maturity Model: From Usable to Delightful | Digital Brand Marketing | Scoop.it
User Experience Magazine - The Magazine of the User Experience Professionals Association

Via Mario K. Sakata, juandoming, ThePinkSalmon, massimo facchinetti
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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8 Resurrection Tactics To Galvanize Your Socially Fatigued Audience - SocialBro

8 Resurrection Tactics To Galvanize Your Socially Fatigued Audience - SocialBro | Digital Brand Marketing | Scoop.it

The old novelty marketing ideas don’t work any more. With over 825 million Facebook posts a day, 7,500 Tweets a second, and at least 86 different social networks with over 1,000,000 users, your audience is constantly bombarded with blogs, jokes, memes, news, reviews, pictures, and other things on social media that aren’t related to your brand. At the beginning of 2014 there were over 180 million websites on the Internet (one website for every 40 people on the planet), most will have social pages churning out posts that compete with you for clicks and attention.

 

People have such social fatigue that by the time your post arrives in someone’s feed you could be the 200th thing they’ve seen that minute and they’ll move on to the 201st less than a second later.Your socially fatigued customers live in an age where ‘good’ isn’t good enough, and ‘excellent’ is barely remembered.

 

To truly stand out you need to create a real impact and connect with your audience on a deeper level than just pretty pictures and humour. Here’s eight key components that successful marketers use to turn socially comatose casual browsers into chipper consumers....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 17, 11:30 AM

In this excellent post you'll learn why the old novelty marketing ideas don't work anymore. Years of social fatigue have made audiences tough to crack, and these 8 pro tips will help you cut through the noise.

Rescooped by Os Ishmael from Modern Marketer
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Infographic: Social media then and now

Infographic: Social media then and now | Digital Brand Marketing | Scoop.it
Do you remember when Polaroids were the best way to quickly share photos, or when you tacked reminders to a bulletin board, not Pinterest?

Via The Fish Firm
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20 Ways to Make Shareable Content

20 Ways to Make Shareable Content | Digital Brand Marketing | Scoop.it
To make a shareable content, you can talk about a new trend, data or publication; or write what others are writing just try to say it better.

Via Bonnie Burns, massimo facchinetti
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Bonnie Burns's curator insight, September 17, 11:25 AM

Everything that can be said has been said before. Now, we need to find new ways of saying it.

Michael MacNeil's curator insight, Today, 8:19 AM

Useful advice for the web age.

GestionBarrette's curator insight, Today, 10:31 AM

You must all read this before going to bed !

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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What’s the Difference Between ‘Strategy’ and ‘Tactic?’ - PRNewser

What’s the Difference Between ‘Strategy’ and ‘Tactic?’ - PRNewser | Digital Brand Marketing | Scoop.it

Two of the most common words in the flack’s vernacular (next to coffee) are strategy and tactic. 


According to Michael Porter, strategy leader and author of Competitive Advantage: Creating and Sustaining Superior Performance,
“Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.”

The conundrum in this industry is that, although you have to think (strategy) before you do (tactic) anything, these two terms are often used interchangeably. It seems “being different” is understanding the difference in the first place."

 

This should help…

 

In short, a strategy is a larger, overall plan that can comprise several tactics, which are smaller, focused, less impactful action items that are part of the overall plan. Without a great strategy, there are no good tactics....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 17, 5:02 PM

You'd think these days there wouldn't be the need to explain strategy vs. tactics. But just in case you missed the memo in college or university, here it is again. And if you want help remembering it, just remember the paper airplane at the top of this article. Great visual!

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8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey

8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey | Digital Brand Marketing | Scoop.it

One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report.


Via Pedro Da Silva
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You won't remember this post | Vox

You won't remember this post | Vox | Digital Brand Marketing | Scoop.it

Online readers may have a harder time remembering news stories than print readers, according to a recent study from the University of Houston.


The study got two groups of university students to read the news and recall what they read. For 20 minutes, one group of 25 read a hardcopy of the New York Times, while another 20 read the newspaper's online version. Both groups were required to abstain from the news for the day until the study session, and participants weren't told that they would be tested on their recollection of what they read.


The results: although both groups read similar amounts, print readers remembered an average of 4.24 news stories, while online readers recalled an average of 3.35 stories....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 17, 5:25 PM

A new study shows a major difference between print and online readers. Not surprisingly, online readers remember less. We can probably chalk the differences up to the glut of content online, the shorter length and scannable nature of online content and the fact that we are often multitasking or multi-screening as we  read online.

Rescooped by Os Ishmael from digital marketing strategy
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Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic) | Digital Brand Marketing | Scoop.it
Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.

Via malek
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2015 Social Media Trends

With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous ...


Via Brian Yanish - MarketingHits.com, Khaled El Ahmad, malek
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Run'Concept's curator insight, September 16, 4:51 AM

Le contenu est/reste/et restera le roi !

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Want to fix world problems? Then tell a different story.

Want to fix world problems? Then tell a different story. | Digital Brand Marketing | Scoop.it
Change the story, and you change everything.

Via Karen Dietz
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Karen Dietz's curator insight, September 15, 4:40 PM

Wow -- what a rich and thought-provoking post that is a must-read for anyone interested in business storytelling (or any kind of storytelling). The insights shared here should keep you occupied for quite awhile.


The gist of this article is this: if we see/want a better future, then what story will help us get there? As the author says, "Our stories have an immense power to shape the world."


Tim Hjersted of filmsforaction.org is the author and I'm adding him to my list of 'must follow people'. He explains how sharing different kinds of stories will get us out of our present and into a more desirable future.


Even better -- he then goes on to share the emerging new stories to get behind. Some of these I've been charting for the last 15 years. It's fun to see how far we are coming along. And yes, we still have a ways to go.


These stories are particularly important for businesses to not only be aware of, but become part of. This is particularly true as companies continue to embody social causes as a way of doing business.


Get behind the new stories that engage you. You will thank you, your customers will thank you, your business will thank you, the world will thank you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jens Peter Madsen's curator insight, September 17, 3:37 AM

Waw a perspective - I believe its true - It´swhat we expeience in daily life. Bad stories makes us lazy and good stories gives us energy and hope :-)

 

Rescooped by Os Ishmael from 3 World Marketing Mix
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The 6 Elements of Persuasion

The 6 Elements of Persuasion | Digital Brand Marketing | Scoop.it

When you want to get your customer to say yes, keep these principles in mind.


Via Stefano Principato, Kenneth Mikkelsen, Thorsten Strauss
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Thorsten Strauss's curator insight, September 15, 3:38 AM
On of my favorite authors core msg as an infographic
Rescooped by Os Ishmael from Online Marketing Resources
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404 Link Reclamation Using Google Webmaster Tools

404 Link Reclamation Using Google Webmaster Tools | Digital Brand Marketing | Scoop.it

In this week's Tutorial Tuesday we walk you step by step through link reclamation with Google Webmaster Tools.


Via Pedro Da Silva
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How 3 Diehard Fans Convinced Coca-Cola To Bring Back Surge Soda

How 3 Diehard Fans Convinced Coca-Cola To Bring Back Surge Soda | Digital Brand Marketing | Scoop.it
Coke revived the defunct citrus drink largely due to the efforts of three hardcore Surge fans.

Via Gael
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Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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After 2-Year-Old Emails Detailing Impropriety Surface, Los Angeles School Board Votes To Limit Retention To One Year | Tim Cushing | Techdirt.com

After 2-Year-Old Emails Detailing Impropriety Surface, Los Angeles School Board Votes To Limit Retention To One Year | Tim Cushing | Techdirt.com | Digital Brand Marketing | Scoop.it

In a set of strange coincidences not unlike those surrounding the IRS/Lois Lerner email disappearance, the Los Angeles Unified school board has decided it will only retain internal emails for one year going forward.

 

The Los Angeles Unified school board voted Tuesday to buy a Microsoft email archiving service programmed to automatically destroy staff emails after one year.


Why only one year? According to the Chief Information Officer of the school district, the one year limit is mandated by district policy -- which is handy, but likely not the real reason. (Keeping all those bytes is considered "too expensive.") After all, if this policy was already in force, why the vote on retention limits?

More likely, this decision was prompted by recent events -- namely the publication of emails morethan a year old.

 

The decision comes less than three weeks after KPCC published two-year-old internal emails that raised questions about whether Superintendent John Deasy's meetings and discussions with Apple and textbook publisher Pearson influenced the school district's historic $500 million technology contract.


A half-billion that ultimately went nowhere. Deasy allegedly cozied up to the companies before the district awarded them the tech contract, holding personal meetings with both a year before the plan went up for public bidding. The superintendent claimed he did nothing wrong ("discussed a pilot program that went nowhere") but nevertheless cancelled the program three day after KPCC's story went live.

What was implemented never worked properly, making this $500 million (which ultimately turned out to be $1.3 billion) project a complete washout.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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10 Quotes On What Inspires Creativity, And What Most Definitely Does Not | Priscilla Frank | HuffPost.com

10 Quotes On What Inspires Creativity, And What Most Definitely Does Not | Priscilla Frank | HuffPost.com | Digital Brand Marketing | Scoop.it

Creativity is phenomenon that occurs when something new, be it an image, an idea, an invention, or some combination thereof, comes into being. Whether in the field of art, science, philosophy, writing, mathematics, physics, or whatever your discipline of choice may be, the stroke of creativity bears a similar sensation. Somewhere inside, doors open, lights turn on, distractions fade into oblivion. Yes, it is intense.

 

Over the years, many a brilliant mind has tried to pin down, in greater detail, what exactly creativity is and how best to go about finding it. Like the most nebulous and precious of concepts, it is often easiest described by what it is not. We've gathered a selection of our favorite tips from great minds throughout a variety of fields, all helping point us in the direction of finding that creative spark.

 

Some offer warnings, others advice; some in jest, and others very, very seriously. We hope some of the wise words will strike a chord within you, and serve you well in your quest to become the next Picasso or Plath.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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8 Tips for Managing a Social Media Crisis

8 Tips for Managing a Social Media Crisis | Digital Brand Marketing | Scoop.it
If you did something wrong, say so. Instead of trying to figure out where the blame lies, turn upset fans into loyal customers by taking responsibility for your actions.

Via The Fish Firm
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Visualistan: The Power of Visual Content #infographic

Visualistan: The Power of Visual Content #infographic | Digital Brand Marketing | Scoop.it
Creatives are often taught, “show don’t tell.” However, the process of engaging audiences is about more than just pairing a beautiful image with a few witty words. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. Thanks to the epic success of Pinterest and Instagram, the visual web has become a powerful and necessary tool for content marketers.

Via Stefano Principato, massimo facchinetti
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STUDY: Readers Remember Print Placements Better Than Digital | PRNewser

STUDY: Readers Remember Print Placements Better Than Digital | PRNewser | Digital Brand Marketing | Scoop.it

A new study from the University of Houston does sort of throw a wrench into that line of thinking, though: it found that readers are more likely to remember things like, say, your client’s name and the products they sell when this information appears in print.

 

Here’s the key finding: after reading for 20 minutes and being asked to recall as many articles as possible:

Print-only readers recalled 4.24 stories on averageOnline readers recalled an average of 3.35 stories

 

Interestingly, the gap grew even wider when it concerned the topics discussed in those stories and the main points made. Vox turned it all into a graph if you want to check out a visual representation....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 17, 5:16 PM

STUDY: Readers Remember Print Placements Better Than Digital

This is a great point to remember when you are crafting your PR and marketing strategies. And that's an important reminder to digitally savvy up and comers who may be thinking digital-only.

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7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It | Digital Brand Marketing | Scoop.it

Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.


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Why brands are letting consumers power their advertising - iMediaConnection.com

Why brands are letting consumers power their advertising - iMediaConnection.com | Digital Brand Marketing | Scoop.it

Via brandinmind
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Visualistan: The Power of Visual Content #infographic

Visualistan: The Power of Visual Content #infographic | Digital Brand Marketing | Scoop.it
Creatives are often taught, “show don’t tell.” However, the process of engaging audiences is about more than just pairing a beautiful image with a few witty words. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. Thanks to the epic success of Pinterest and Instagram, the visual web has become a powerful and necessary tool for content marketers.

Via Stefano Principato, massimo facchinetti, malek
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9 reasons to use images in your content marketing

9 reasons to use images in your content marketing | Digital Brand Marketing | Scoop.it
Visual social media posts get more engagement than text, but this rule goes for all content marketing pieces. 

Via Jeff Domansky, malek
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Jeff Domansky's curator insight, September 15, 11:36 PM

Get the picture?

Jeff Domansky's curator insight, September 15, 11:37 PM

Get the picture?

Beri Creative's curator insight, Today, 4:20 AM

Images, images, images! ;)

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UGC = Content Gets Best Marketing Results (Great Infographic)

UGC = Content Gets Best Marketing Results (Great Infographic) | Digital Brand Marketing | Scoop.it

Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.

Marty Note
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M

 


Via Martin (Marty) Smith
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