Digital Brand Mar...
Follow
Find
5.2K views | +2 today
 
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
onto Digital Brand Marketing
Scoop.it!

A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
more...
Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

                    Loading...          
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Big Data & UX Experience, Storytelling
Scoop.it!

How Airbnb Uses Big Data And Machine Learning To Guide Hosts To The Perfect Price | 7wData

How Airbnb Uses Big Data And Machine Learning To Guide Hosts To The Perfect Price | 7wData | Digital Brand Marketing | Scoop.it
  Airbnb wants its hosts to set their own prices. But the home-sharing company, armed with billions of data points, is nevertheless starting to nudge hosts toward prices that earn them – and Airbnb – more money.

Via Carlo Arioli
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Is Your Ego Hijacking Your Content Marketing Strategy?

Is Your Ego Hijacking Your Content Marketing Strategy? | Digital Brand Marketing | Scoop.it

There's a lot of talk about 'mindfulness' these days. Everyone from corporate leaders to Washington politicos is touting the benefits


Via malek, massimo facchinetti
more...
malek's curator insight, August 31, 9:20 AM
Forget personal opinion. What do the numbers say?
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Technology Is Making Social Skills [i.e Storytelling] More Critical

Technology Is Making Social Skills [i.e Storytelling] More Critical | Digital Brand Marketing | Scoop.it
Technical skills are easier to automate.

Via Karen Dietz
more...
Karen Dietz's curator insight, August 31, 12:00 PM

Here's some handy new research reported in Harvard Business Review that points out how important social skills are to your personal bottom line. And storytelling skills are front and center because it's your highest leverage point in building relationships, rapport, trust, credibility, believability, and meaningful interactions. 


Storytelling builds skills in deep listening, improvisation, design, focus, empathy, influence, impact, and the like. It's a gateway to creativity, innovation, and flow states that generate higher productivity and greater well-being.


What I like about the report is that the research documents how much social skills will affect your ability to generate more income. This income generation is not about transactional storytelling (tell me a story and I'll buy your product), but about relational storytelling (sharing stories for connection and the ability to get work done through people).


I'm chalking this research up to another example of storytelling ROI. This is a good read which I'm sure you'll enjoy. Now get working on your storytelling skills!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

farah jadhavji's curator insight, Today, 1:44 AM

Yet another reason why technology is a problem but of course we can't even imagine life without it. I too believe that social skills are becoming way more important than they used to be. I just started my first retail job and it completely changed the way I talked to people for the better. Now I have more job opportunities!

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

10 Content Promotion Opportunities You Might Be Missing

10 Content Promotion Opportunities You Might Be Missing | Digital Brand Marketing | Scoop.it

Are you emails truly maximizing engagement? Here's how an email signature campaign can spark even more audience interaction.


Via Kamal Bennani, massimo facchinetti
more...
Mike Allen's curator insight, Today, 6:12 AM

Good list of how to be personal depending on your respondent. Build the relationship or lose it!

2DiFore Marketing Solutions's curator insight, Today, 7:57 AM

Emailing marketing is not dead! What is dead is sending pushy, lack luster content and weird sales tactics. If you take the time to determine what the message is, what you would ideally like your reader to do with it then the campaign will be successful!

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Social Media Marketing - Are You Controlling It or Is It Controlling You?

Social Media Marketing - Are You Controlling It or Is It Controlling You? | Digital Brand Marketing | Scoop.it
It seems as if everyone uses social media and as a business owner it makes perfect sense to use social media marketing to get the word out about your business, products

Via malek
more...
malek's curator insight, August 30, 9:36 AM

If you have no plan, you're not the boss

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

The 4 Phases Of Developing Your Creative Storytelling Voice

No one wishes their way to mastery.

Via Karen Dietz
more...
Karen Dietz's curator insight, August 28, 12:01 PM

Here's a fabulous post that speaks to the creative process anyone goes through when improving their business storytelling skills and expanding their authentic voice.


It takes awhile to do both, and not many folk in our field talk about the inner process of becoming a fabulous storyteller. This article explains the 4 stages that occur.


I love that for each stage, the author, Todd Henry, provides several provocative questions for us to help us get through it. Brilliant!


The weekend is here, and its a perfect time to contemplate where you are in the process, and what's coming next.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

15 Necessary SEO Tools That An SEO Expert Can’t Live Without | Visual.ly

15 Necessary SEO Tools That An SEO Expert Can’t Live Without | Visual.ly | Digital Brand Marketing | Scoop.it
Online Marketing HQ is the best local SEO services website on the web. As a platform that tailored to help local businesses in UK, we do know how to s

Via massimo facchinetti, malek
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Where the Digital Economy Is Moving the Fastest

Where the Digital Economy Is Moving the Fastest | Digital Brand Marketing | Scoop.it
Based on the research of the Fletcher School at Tufts University's Institute for Business in the Global Context and Planet eBiz.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

How to Write Copy that Converts: The Customer Comfort Zone

How to Write Copy that Converts: The Customer Comfort Zone | Digital Brand Marketing | Scoop.it
How are you feeling?

If you read my stuff often and have come to know and trust me, you probably feel quite comfortable.

Is it your first time? Now that’s an entirely different bale of

Via Cendrine Marrouat - SocialMediaSlant.com
more...
Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 28, 6:15 PM


All I could think of while reading Barry Feldman's post is how marketers and small owners need to try their hand at poetry or photography. 


Barry starts with the idea of discomfort, which is exactly what all potential customers experience before they find you. It's your role to make the experience unforgettable for them. 


He then goes on to describe seven things you need to focus on when writing your copy, with examples to help you better absorb the advice. 


Based on the many posts I have read on the topic, this one is hands down the best because it "walks the talk". It is long but has a lot of bulleted parts and short paragraphs, with bolded sentences and sub-headers.

Jon Turino's curator insight, August 31, 5:05 PM

Another good scoop by Cendrine.

Rescooped by Os Ishmael from Marketing and Lead Generation
Scoop.it!

B2B Marketers to Focus on Generating Quality Leads Despite Challenges - KoMarketing Associates

B2B Marketers to Focus on Generating Quality Leads Despite Challenges - KoMarketing Associates | Digital Brand Marketing | Scoop.it
The “Lead Generation Trend Report” published by BrightTalk found that generating high quality leads is still the top issue for 59 percent of marketers.

Via massimo facchinetti
more...
Wesley Yuhn's curator insight, August 27, 10:20 AM

#B2B Marketers to Focus on Generating Quality Leads Despite Challenges via @wesleyyuhn1 http://sco.lt/...#SEO #CMO 

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook | Digital Brand Marketing | Scoop.it
In the age of News Feed overload, businesses need to make their content stand out. Here are 5 visual storytelling tips to capture Facebook users attention.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

How To Start Investing In Social Media Marketing The Right Way via @Ivo_64 - Forbes

How To Start Investing In Social Media Marketing The Right Way via @Ivo_64 - Forbes | Digital Brand Marketing | Scoop.it
If you have a business, you need to be on social media - it really is that simple. A business without a social media presence is like a driver cruising down the street at night with no headlights.

Via steve batchelder, Ivo Nový, John van den Brink, malek
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Maximize Content Marketing for Unique Audiences

Maximize Content Marketing for Unique Audiences | Digital Brand Marketing | Scoop.it
Are you tailoring your content marketing strategy to your buyer personas? Our 3 tips will help you get your message in front of the right audience.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Can a Redesigned Facebook Notes Threaten Tumblr? #Infographic

Can a Redesigned Facebook Notes Threaten Tumblr? #Infographic | Digital Brand Marketing | Scoop.it
Should Tumblr feel threatened by the revamped version of Notes being tested by Facebook?

GlobalWebIndex pointed out the discrepancy between Facebook users who also use Tumblr and vice versa: 7 percent and 49 percent, respectively.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
more...
No comment yet.
Rescooped by Os Ishmael from The Content Marketing Hat
Scoop.it!

Starting Your Own Affiliate Program - The SiteSell Blog

Starting Your Own Affiliate Program - The SiteSell Blog | Digital Brand Marketing | Scoop.it
Have you ever considered starting your own affiliate program where other people market your products for you? Starting and running even small affiliate programs is rapidly growing in popularity among solo entrepreneurs.

Via Mike Allton
more...
No comment yet.
Rescooped by Os Ishmael from Documentary Evolution
Scoop.it!

Here’s What We Need to Do to Get VR to Take Off

Here’s What We Need to Do to Get VR to Take Off | Digital Brand Marketing | Scoop.it
Just as the dawn of film opened the door to a universe of new artistic possibilities, VR requires a nearly complete re-imagining of the creative process.

Via mirmilla
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How Advertising Makes Us Buy #Infographic

How Advertising Makes Us Buy #Infographic | Digital Brand Marketing | Scoop.it
According to a recent study from Microsoft, people lose concentration after eight seconds. To put that into perspective, that's one second less than the attention span of a goldfish.

Now factor in the absurd amount of ad exposure we encounter everyday, and it's no wonder why so many businesses are struggling to get their message heard.

As marketers and advertisers, it seems the odds couldn't be any less in our favor. 

So what's the solution?

Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
Claude Maran - Webmarketer's curator insight, August 31, 4:36 AM

Rappel de quelques principes souvent oubliés

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

3 Reasons Why Social Media is One of the Most Important Marketing Tools

3 Reasons Why Social Media is One of the Most Important Marketing Tools | Digital Brand Marketing | Scoop.it

If you do it right, building your brand means connecting your audiences within a larger community.

 

Social media allows people who are interested in a brand to connect not only with that brand but also with each other.


Via Ivo Nový, malek
more...
Claude Maran - Webmarketer's curator insight, August 31, 4:38 AM

ajouter votre perspicacité ...

Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

A Brief Guide to Facebook Ads

A Brief Guide to Facebook Ads | Digital Brand Marketing | Scoop.it
In today’s post, I would like to share a quick overview of Facebook Ads and some tips to use them successfully.

Via Cendrine Marrouat - SocialMediaSlant.com
more...
Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 28, 3:02 PM


If you are new to Facebook Ads or struggling to make it work, here is a quick intro...

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Why are stories so important and why should we tell more of them?

Why are stories so important and why should we tell more of them? | Digital Brand Marketing | Scoop.it
I believe in being different and showing your uniqueness via a great story.
I believe that the businesses who tell stories will have a thicker bottom
line in the growing social web. Here are a few ways to tell better stories.

Via Ariana Amorim, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

5 Reasons Content Marketing is Different From Other Marketing Approaches - Business 2 Community

5 Reasons Content Marketing is Different From Other Marketing Approaches - Business 2 Community | Digital Brand Marketing | Scoop.it
Every company has customers with questions, and every customer has a million places they can go to get answers.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Convergence of Content Marketing and Social Media Is Here

Convergence of Content Marketing and Social Media Is Here | Digital Brand Marketing | Scoop.it

I have been under the impression for quite a while that eventually one of the large content marketing platforms - Kapost, NewsCred, Percolate, Contently - will develop social media capabilities and try to become the ultimate content marketing meets social media stack. I believe that to be the case.

 

However, a very interesting announcement from Sprinklr, which is certainly one of the leaders in enterprise social media software.

 

Sprinklr has rolled out its own content marketing suite, including calendaring, the ability to surface topics, and the ability to build out real-time newsrooms. A lot of the tools and technologies that the content marketing platforms have, Sprinklr is now trying to build into their software offering....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 27, 12:57 AM

Are we finally at the convergence of content marketing and social media software? Jay Baer answers.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Marketing via Periscope and Meerkat (Infographic)

Marketing via Periscope and Meerkat (Infographic) | Digital Brand Marketing | Scoop.it
How can marketers incorporate live-streaming applications Periscope and Meerkat into their social strategies?

Via malek
more...
malek's curator insight, August 26, 6:27 PM

both of these apps are great tools to add to your business’ social media arsenal. 

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

The Current and Future Role of Visual Media in Marketing

The Current and Future Role of Visual Media in Marketing | Digital Brand Marketing | Scoop.it
Content - Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the ...

Via malek
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

The Art of Storytelling on Social Media - Business 2 Community

The Art of Storytelling on Social Media - Business 2 Community | Digital Brand Marketing | Scoop.it
It is often repeated that social media is all about connecting with your audience on a personal level.

Via massimo facchinetti
more...
No comment yet.