Digital Brand Mar...
Follow
Find
2.8K views | +0 today
 
Rescooped by Os Ishmael from Just Story It Biz Storytelling
onto Digital Brand Marketing
Scoop.it!

A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
more...
Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

                    Loading...          
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Digital Brand Marketing | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


Via Lauren Moss, malek
more...
Stefanie Greene's curator insight, August 21, 10:18 AM

Helpful infographic on writing headlines that can also apply to writing social media posts

Nivardo Cataplasma's curator insight, August 21, 11:10 AM

Buenos encabezados

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

11 Ways to Get More Followers for Your Google+ Business Page |

11 Ways to Get More Followers for Your Google+ Business Page | | Digital Brand Marketing | Scoop.it
Do you want to grow your Google+ business page? This article shows 11 ways to get more followers for your Google+ Page.

Via malek
more...
malek's curator insight, August 21, 12:46 PM

Probably will work  for influencers as they have already an established authority 

Rescooped by Os Ishmael from Just Story It Biz Storytelling
Scoop.it!

What Do Leaders Of The Future Need To Be? Courageous + Authentic Storytellers

What Do Leaders Of The Future Need To Be? Courageous + Authentic Storytellers | Digital Brand Marketing | Scoop.it
It is often said of business school academics that they are adept at describing – through their case studies and the articles and books they write – business as it is – or was – at a certain time. The problem, of course, is that their audiences have to contend [...]

Via Karen Dietz
more...
Karen Dietz's curator insight, August 21, 2:31 PM

Leadership is not easy and certainly not for the faint of heart. It takes guts and courage. Why? Because being authentic takes guts and courage. And leadership is not easy because of the multiple stakeholders, followers, and power brokers with competing agendas that leaders get to dance with.


I like the points made in this article -- that authentic storytelling is critical for a leader's effectiveness. And that it also can help in connecting and working with different audiences while becoming a force for good in the world.


The author being interviewed in this post shares some terrific insights into what authentic storytelling is all about -- along with making the case for how leadership needs to radically change today.


No matter where you are in your career, or the organization you are a part of, the advice here will serve you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Selena Prior's curator insight, August 21, 10:44 PM

This is a really compelling article that challenged me to reflect on the challenges of leadership.

Scooped by Os Ishmael
Scoop.it!

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page | Digital Brand Marketing | Scoop.it
How you can use psychological principles to spur action on your site and boost conversions.
more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

When Blogger Outreach Has The Maximum Impact On Branding - Business 2 Community (blog)

When Blogger Outreach Has The Maximum Impact On Branding - Business 2 Community (blog) | Digital Brand Marketing | Scoop.it
When Blogger Outreach Has The Maximum Impact On Branding
Business 2 Community (blog)
Bloggers have become a force to reckon with for digital marketers today.
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Overcome Short Attention Spans with Micro-Content

Overcome Short Attention Spans with Micro-Content | Digital Brand Marketing | Scoop.it

What can your advertising do in 10 seconds? Not a whole lot, you might think. But in a study from University of Hamburg and University of Hannover researchers proved that over 50 percent of Internet users stay on a webpage for less than 10 seconds. Accordingly, advertisers are now focusing on micro-content – clever, persuasive, and concise messages to target an audience with barely-there attention spans.

 

Micro-content should play a big role in your content strategy. We’ve already shown you how to create micro-content time- and cost-efficiently using your existing visual assets. Now, we give you five smart tips on making the most of that micro-content...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 20, 3:27 AM

When executed with a plan and targeted to the right audience, micro-content has the potential to be just as effective as standard and long form content. Here's how.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence

26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence | Digital Brand Marketing | Scoop.it

When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic, unpaid media to keep it afloat. Thus, most of your efforts might be around blogging, Facebook & Twitter posts, video and all other kinds of content marketing.

 

This comes with 3 main challenges:

Being creative on demand.Coming up with topics for your marketing campaigns often.Do so at a volume that makes a difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.


Via Brian Yanish - MarketingHits.com, Fred Zimny, malek
more...
Brian Yanish - MarketingHits.com's curator insight, August 19, 5:36 PM

Kissmetrics included my favorite  content discovery tools, Scoop.it. in the blog post.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

9 Companies With Truly Inspiring Mission Statements | HubSpot

9 Companies With Truly Inspiring Mission Statements | HubSpot | Digital Brand Marketing | Scoop.it

...When you successfully create a connection with your customers and employees, many of them might stay loyal for life -- and you'll have the chance to increase your overall profitability while building a solid foundation of brand promoters. But achieving that connection is no easy task. The companies that succeed are ones that stay true to their core values over the years and create a company that employees and customers are proud to associate with.


So check out some of the following company mission statements for yourself -- and get inspired to write one for your brand....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 20, 5:30 PM

Inspiring examples of vision and mission statements to emulate.

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Will Your Google Analytics Dashboard Shock You?

Will Your Google Analytics Dashboard Shock You? | Digital Brand Marketing | Scoop.it

Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

The Linkedin Publishing Platform | Some do's and don'ts and what it all means ...

The Linkedin Publishing Platform | Some do's and don'ts and what it all means ... | Digital Brand Marketing | Scoop.it
LinkedIn has opened up its publishing platform to allow users to publish content. It meant that you didn't have to be a major LinkedIn influencer to get your content distributed ...

Via Cendrine Marrouat - www.socialmediaslant.com
more...
Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 20, 6:54 PM


The LinkedIn Publishing platforms has been a bone of contention for many, especially regarding duplicate content. All the people I know have reposted their articles.


However, as @Optimum Business Support suggests in this article, you should not just copy and paste your content verbatim. And wait a few days before reposting from your blog.


A must-read!

Rescooped by Os Ishmael from Digital Content Marketing
Scoop.it!

How Hyperlocal Mobile Advertising Changes Everything - Marketing Land

How Hyperlocal Mobile Advertising Changes Everything - Marketing Land | Digital Brand Marketing | Scoop.it
How Hyperlocal Mobile Advertising Changes Everything Marketing Land If the app also happens to be supported by ads, it's highly likely that these coordinates will be passed along to the ad network or ad exchange that sells the ad space to...

Via brandinmind
more...
No comment yet.
Rescooped by Os Ishmael from Modern Marketer
Scoop.it!

5 tips on tweeting images to increase your impact

5 tips on tweeting images to increase your impact | Digital Brand Marketing | Scoop.it
Did you know that tweets with images are ninety-four percent more likely to be retweeted?

Then what are you waiting for?

Via The Fish Firm
more...
malek's curator insight, August 20, 7:07 AM

Tweets that include an image are “94% more likely to be retweeted” according to Dan Zarella based on his analysis of almost 500,000 tweets.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

43 Penguin Friendly SEO Tips for Page One Google Rankings

43 Penguin Friendly SEO Tips for Page One Google Rankings | Digital Brand Marketing | Scoop.it

Via Carlos Bisbal, massimo facchinetti, malek
more...
Carlos Bisbal's curator insight, August 18, 9:08 AM

43 Consejos de SEO sobre Penguin que te situarán en la primera página de los rankings de Google #infografia #infographic #SEO 

 

http://www.pinterest.com/pin/338121884497686043/

.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

How to Develop Rapport With Influencers via Social Media

How to Develop Rapport With Influencers via Social Media | Digital Brand Marketing | Scoop.it

The influencers in your niche are probably receiving hundreds of friendly requests a day. Hence, the trick behind successful outreach is to stand out among your peers and catch the intended party's attention.

 

The success probability may be bleak, but influencer engagement is not exactly rocket science. And it can drive significant results with the right strategy and social media practices....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 21, 10:38 AM

Here's a good overview of influencer best practices.

Payal kataria's curator insight, August 21, 12:40 PM

Social media has become indispensable when no business can thrive on its own..with increasing competition, new ideas are sparse and the climb is difficult !

Rescooped by Os Ishmael from Just Story It Biz Storytelling
Scoop.it!

Charity, Empathy, And Storytelling: The Mechanics of Generosity

Charity, Empathy, And Storytelling: The Mechanics of Generosity | Digital Brand Marketing | Scoop.it
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]

Via Karen Dietz
more...
Karen Dietz's curator insight, August 21, 2:06 PM

Here's a great read on how storytelling can open wallets if done well. The recent non-profit study talked about here discovered that people will be more generous when making donations when respect for a person/group is present.


In other words, if your stories depict others as helpless, hopeless, and victims, donations are less. If your stories depict others as active participants in their own well-being, donations increase. This is significant.


And this lesson translates across all business sectors. Any organization will have better traction with its storytelling if the stories are respectful, generate respect, and have a meaningful resolution.


The study also chats about the difficulty of creating an effective pipeline of stories in an organization that can be shared. Well -- any organization, non-profit and for profit, has this issue.


The advice I agree with? Get your staff as close to the end user as possible -- that's where you will find a wealth of stories.


Enjoy this article and the insights it shares that you can immediately apply to your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How Data Can Be a Competitive Weapon in Your Content Marketing | Oracle Marketing Cloud

How Data Can Be a Competitive Weapon in Your Content Marketing | Oracle Marketing Cloud | Digital Brand Marketing | Scoop.it

Via denbro, massimo facchinetti
more...
denbro's curator insight, August 21, 4:18 PM

Good article that points out how to use content effectively. If each piece of content reaches a different reader, then you’ve dramatically extended the reach of your campaign.

It’s fairly easy to write your next blog post or author your next eBook. Providing data-driven content is more challenging. However, it can create outsized returns. You should continue to publish blog posts and eBooks, but if that’s all that you do, your competition may be eating your lunch. Make data your secret weapon to win your competitors’ dinner and dessert.

Scooped by Os Ishmael
Scoop.it!

We're All Marketers Now: The Growing Power Of Social Media And Search ... - Forbes

We're All Marketers Now: The Growing Power Of Social Media And Search ... - Forbes | Digital Brand Marketing | Scoop.it
We're All Marketers Now: The Growing Power Of Social Media And Search ...
Forbes
Digital marketing is a science. We should all have realised by now that in the world of online, nothing happens by chance.
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews | Digital Brand Marketing | Scoop.it

Price still rules as an online purchase influencer, but basic brand assets should not be ignored in online product presentations.

 

Clear, concise, and pertinent product descriptions make online shoppers press the “Buy” button more often than do favorable reviews. In fact, only price topped persuasive product copy as a purchase influencer, according to a survey of 500 consumers conducted by Markettree for HookLogic.

 

Price remains king, with 84% of consumers designating it as one of the top three factors that cause them to buy. Sixty-three percent named product descriptions, and 49% listed reviews. Bringing up the rear were videos, named by only 12%. Fundamental brand assets like product names, images, and features, maintains HookLogic's survey report, are the bottom-of-the-funnel items most likely to turn browsers into buyers....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 20, 3:39 AM

Surprising copywriting, market research.

Rescooped by Os Ishmael from 3 World Marketing Mix
Scoop.it!

Content Marketing Tools: The Ultimate List | Content Marketing Forum

Content Marketing Tools: The Ultimate List | Content Marketing Forum | Digital Brand Marketing | Scoop.it
We ve updated our Ultimate Content Marketing Tools list to include over thirty new tools and several new categories such as localization, digital asset management, web analytics and social media analytics.

Via Thorsten Strauss
more...
Thorsten Strauss's curator insight, August 20, 4:26 AM

Update of the best overview over content marketing tools.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

The Unabridged Why and How of Content Repurposing - Business 2 Community

The Unabridged Why and How of Content Repurposing - Business 2 Community | Digital Brand Marketing | Scoop.it
The Unabridged Why and How of Content Repurposing
Business 2 Community
Before we go into the concept of content repurposing, let's do a quick test; write down the top five articles that you've ever published.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How Authoritative Is Your Content? 7 Tools to Help You Find Out

How Authoritative Is Your Content? 7 Tools to Help You Find Out | Digital Brand Marketing | Scoop.it

Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of us are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. By understanding where you stand, you can better optimize content, gauge your authority on specific topics (as well as the authority of your contributors if you have them), track your successes and improve overall content performance.


Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools....


Via Jeff Domansky, massimo facchinetti
more...
Jeff Domansky's curator insight, August 20, 5:36 PM

These seven tools will give you a variety of ways to analyze your content. Worth checking out. 9/10

Jeff Domansky's curator insight, August 20, 5:37 PM

These social media tools will help you measure your social marketing ROI.

Jodi Brown's curator insight, August 21, 8:51 AM

Some good resources here about measuring content performance.

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Beginner's Guide to Link Building

Beginner's Guide to Link Building | Digital Brand Marketing | Scoop.it

Welcome to The Beginner's Guide to Link Building from Moz! Whether you're brand new to link building or have been doing it for a while, you'll find something useful in this guide.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

The New Ecommerce: Current Best Practices - Curatti

The New Ecommerce: Current Best Practices - Curatti | Digital Brand Marketing | Scoop.it
There is a new ecommerce creating new "best practices" such as: easy free shipping, new him, her, kids merchandising, social shopping & UGC conversations.

 


Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, August 19, 1:17 AM

add your insight...

malek's curator insight, August 20, 7:02 AM

Malcolm Gladwell’s classic book, Tipping Point,  identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen.

Brand advocates blend the strengths of a connector and a maven, 

  • a source of reliable information.  
  • ready to create content that influences a purchase.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Add Value or Someone Else Will

Add Value or Someone Else Will | Digital Brand Marketing | Scoop.it

The lure of maximising profits at the cost of creating customer value can be devastating in the long term.

 

Bigger is not better. Focussed is better. There is always some value that you can add. Where there is a will to create value, there are many ways, and not all require you to be a large corporation willing to make million dollar investments.  


Via Kenneth Mikkelsen, Pascale Mousset, malek
more...
Marc Kneepkens's curator insight, August 19, 7:27 AM

Nice stories. Always keep 'adding value' in mind when running a business. It will pay off in the end.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever | Digital Brand Marketing | Scoop.it

...Marketing automation platforms save time, improve efficiency, increase productivity, and help manage big data. They give companies unprecedented abilities to understand buyers, identify opportunities, track campaign performance, and link marketing activities to business outcomes.

 

But they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands. According to IBM, 90 percent of all data in the world is less than two years old. Humans are not programmed to keep up. And yet, turning data into intelligence, intelligence into strategy, and strategy into action remains largely human powered. 

 

What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success. Think about it. Are we really that far off from an automated marketing strategy in which the marketer's primary role is to curate and enhance algorithm-based recommendations rather than to devise them?...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 19, 9:45 AM

Paul Roetzer looks at marketing automation, how it gives us the ability to maximize the ROI of marketing campaigns and personalize the customer experience. Stay tuned he says. This is only the beginning.


Thoughtful reading about the disruption coming soon in marketing. 9/10

Gonzalo Moreno's curator insight, August 20, 3:27 AM

Thank god humans will keep behaving stupid, eventually!
Thus, only other stupid humans (AKA Marketers) will be able to predict and turn that into actions and strategies!

 

...I don't see marketers' future as sad and boring as accountants'!
:-P

Ben Ricchio's curator insight, August 20, 9:00 AM

Interesting to consider we've only scratched the surface of digital marketing...