Digital Brand Marketing
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Build Quality Links in 2016?

How to Build Quality Links in 2016? | Digital Brand Marketing | Scoop.it
Building quality links can go a long way in making your company successful. Be sure to follow these tips to have links that get the job done.

Via Kamal Bennani, massimo facchinetti
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P.j. Germain's curator insight, July 28, 4:13 PM

#blogging #links #seo

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How to Make True 360˚ Photos with Your Smartphone for Facebook

How to Make True 360˚ Photos with Your Smartphone for Facebook | Digital Brand Marketing | Scoop.it
Looking for a way to utilize Facebook's newly instituted support for 360 degree photos? Contributor Colin Marchon offers some tips.

Via malek
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malek's curator insight, July 26, 7:51 AM

It’s a fun and easy tool with a lot of potential to make immersive 360˚ content for Facebook.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Leader Storytelling: The Pivotal Stories You Should Be Able to Tell

Leader Storytelling: The Pivotal Stories You Should Be Able to Tell | Digital Brand Marketing | Scoop.it
Since starting his career as a U.S. Marine, Don Faul has led operations at Facebook, Pinterest and now Athos. Here are the stories he tells to rally big teams to do their best work.

Via Karen Dietz
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Karen Dietz's curator insight, July 25, 1:34 PM

This article is long -- but both good. The author interviews Facebook VP of Online Operations, Dan Faul where Faul expresses his conviction about the necessity  of great storytelling for leaders.

 

Not only does this article talk about what makes a great story, but it actually discusses 3 pivotal stories every leader needs to tell -- including a personal failure story.

 

Faul makes lots of great points, and shares both the why and the how storytelling has made such a huge difference for him. Right on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Google Analytics: The A-to-Z Guide for Content Marketers [Infographic]

Google Analytics: The A-to-Z Guide for Content Marketers [Infographic] | Digital Brand Marketing | Scoop.it
Using Google Analytics properly makes you a far more effective digital marketer. This infographic outlines the key ways content marketers can utilize the tool.

Via Marc Wachtfogel, Ph.D., malek
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Forrester 3 E's of Customer Experience

Forrester 3 E's of Customer Experience | Digital Brand Marketing | Scoop.it

Emotions play an important role to the overall customer experience. Have you ever created an empathy map?


Via Eric_Determined / Eric Silverstein, Fred Zimny, massimo facchinetti
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Eric_Determined / Eric Silverstein's curator insight, July 24, 5:44 PM

Forrester's 3 E's:

 

1. Emotion

2. Effectiveness

3. Ease

 

How are you elevating the emotional connection between your brand and your customers?

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Pokémon Go isn’t a fad. It’s a beginning.

Pokémon Go isn’t a fad. It’s a beginning. | Digital Brand Marketing | Scoop.it
Augmented reality begins with Pokémon. It begins as a toy. But it won’t remain a toy. It’s going to become an industry, a constant, a coping mechanism, a way of life. It will change how we spend our time, how we compete for status, how we interact with our loved ones. It will change the behaviors we think of as normal — already we’re seeing Pokémon Go run into racism; it won’t be long until AR cuts across other fault lines in our society.

Via Farid Mheir, Karen Brooks, Jim Lerman, massimo facchinetti
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Farid Mheir's curator insight, July 14, 8:50 AM

WHY THIS IS IMPORTANT

Read the article. Pokemon GO is more than a game, the start of a new era where virtual moves into physical world more and more.

 

Also read "The brilliant mechanisms of pokemon GO" to understand why this is transformative http://tcrn.ch/29Nhtau 

 

Plus it gives new meaning to "kids go play outside" ;-)

Alex's curator insight, July 26, 2:15 AM
Interested to see if it holds out.....
Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Top Publishers on Instagram and their Tips to Success

Top Publishers on Instagram and their Tips to Success | Digital Brand Marketing | Scoop.it

How are publishers engaging audiences on Instagram amid algorithmic changes?


Instagram remains a less straightforward platform for publishers. Without external links, traffic isn’t driven to publisher content and nearly all engagement takes place directly in the stream.


However, as we noted last year, publishers are nonetheless finding imaginative ways to use Instagram and engage with their followers.


From stunning visual galleries, to native storytelling, to enhancing existing reporting, Instagram remains a great place for publishers to build a devoted community and bolster their brand.


When we looked at a selection of 30 publishers on Instagram for mid-June to mid-July 2016, we saw some interesting statistics....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 23, 11:05 AM

Useful Instagram tips and lessons.

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9 Reasons Why Personalized Marketing Still Isn't Accurate - InformationWeek

9 Reasons Why Personalized Marketing Still Isn't Accurate - InformationWeek | Digital Brand Marketing | Scoop.it
Personalization efforts have served as a vanguard for big data at many organizations. But some of these programs still fall short. Here's a closer look at what's going wrong. Does your enterprise fit these profiles?
Via Rami Kantari, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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An experiment in trying to predict Google rankings

An experiment in trying to predict Google rankings | Digital Brand Marketing | Scoop.it
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.

Via THE *OFFICIAL ANDREASCY*, malek
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The Majority of Marketing Content Isn’t Used by Sales. Why?

The Majority of Marketing Content Isn’t Used by Sales. Why? | Digital Brand Marketing | Scoop.it
Marketers spend time and money creating content; statistics show sales reps don’t use it. In this article, Showpad’s VP, Marketing, Emma Dunstone, shows how sales organizations currently use marketing content, as well as cover a few ways of thinking that will help brands to start making content more useful

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How to Use Short Videos for Brand Marketing — Medium

How to Use Short Videos for Brand Marketing — Medium | Digital Brand Marketing | Scoop.it
Without ever getting into YouTube, you can do short videos on several social media sites. On Vine, they last six seconds, Instagram they are 15 seconds, and on Google+, LinkedIn, and Facebook the videos can be as long as 2–3 minutes. Once videos are created, they can also be pinned on Pinterest.


You don’t need expensive camera equipment, though it will add to the quality if you do use something different than you smartphone camera. It should do a decent job until you have the funds to invest in something better. Short videos are like a dessert or snack, just enough to satisfy and not so much that in the middle you’ve had enough and are trying to figure out how to end it sooner rather than later. And getting the story or information visually is almost always preferred to reading about it.


Via Jeff Domansky, oconnorandkelly, malek
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Jeff Domansky's curator insight, July 19, 5:45 PM

Quick tips for producing short videos using apps.

lieshitting's comment, July 20, 4:54 AM
Nice
Pradistiani's curator insight, July 20, 6:35 AM
I need this!
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Brief change suggests local SEO ranking factors are different for branded queries

Brief change suggests local SEO ranking factors are different for branded queries | Digital Brand Marketing | Scoop.it
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.

Via Pedro Da Silva
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14 Reasons Why Pokemon GO Is The Future Of Learning

14 Reasons Why Pokemon GO Is The Future Of Learning | Digital Brand Marketing | Scoop.it


"ONE: Students are on their phones ALL the time. Students are not on their textbook all the time. Think about that. And I’m not saying we should only do what students want to do. One of my favorite quotes is “the object of education isn’t to make students comfortable, it’s to make them successful.” But I do think leverage and engagement are useful."


Via John Evans, massimo facchinetti
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Storytelling, Neuroscience, And The Future

Storytelling, Neuroscience, And The Future | Digital Brand Marketing | Scoop.it
Our collective story is what makes sense of what we perceive.

Via Karen Dietz
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Karen Dietz's curator insight, July 25, 1:51 PM

There is a lot out there on the neuroscience of storytelling. Here's another terrific article that share more about the topic. What I particularly like is the author's discussion of the future of storytelling based on our current addiction to screen time, and some of the opportunities virtual reality storytelling bring.

 

It's an interesting read. What do you think of the narrative future proposed?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz