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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans | Digital Brand Marketing | Scoop.it
Bank of America Merrill Lynch is in the relationship business – understanding and responding to their customers and prospects’ financial needs and concerns. Learn how its marketers boost their busi...

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Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business

Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business | Digital Brand Marketing | Scoop.it
Learn why 10 founders from the Young Entrepreneur Council (YEC) say they aren’t yet ready to leave Facebook behind for their businesses.

Via malek
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malek's curator insight, October 19, 8:43 PM
  • Facebook ad click-through rates doubled during 2013 from 0.18% in Q1 to 0.36% in Q4.
  • The global overall average mobile Facebook ad click-through rate is 1.44%.
  • Non-profit companies tracked the highest CTR in Q4 of 2013, with a 1.77% CTR.
Rescooped by Os Ishmael from All about Business
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The 10 Pillars To Creating a Personal Brand in a Digital World

The 10 Pillars To Creating a Personal Brand in a Digital World | Digital Brand Marketing | Scoop.it
Ever Googled yourself? What did you see? Did you like digital you? Are you visible in an Internet century? Here are the steps to creating a personal brand.

Via Ariadna's Fantasy
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23 Tools and Resources to Create Images for Social Media

23 Tools and Resources to Create Images for Social Media | Digital Brand Marketing | Scoop.it
Through experimentation and iteration, we’ve found that including images when sharing to social media increases engagement across the board—more clicks, reshares, replies, and favorites.

Via Brian Yanish - MarketingHits.com, malek
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Rescooped by Os Ishmael from digital marketing strategy
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33 Resources to Write Great Blog Headlines

33 Resources to Write Great Blog Headlines | Digital Brand Marketing | Scoop.it
2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep u…

Via Stefano Principato, malek
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | Digital Brand Marketing | Scoop.it
If you're reading this post, chances are you already have the SlideShare basics under your belt. You've uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you're comfortable executing on all of that in your slides.


But you feel like there's still more you could be doing with the platform. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). 

Unfortunately, the recommendations you've found so far have been fairly surface-level. 

If this sounds like you, I'd recommend you keep on reading. We've compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 18, 2:41 PM

Useful tips to help you get the most from your Slideshare presentations.

Jeff Domansky's curator insight, October 18, 2:47 PM

Useful tips to help you get the most from your Slideshare presentations.

Marco Favero's curator insight, October 18, 6:42 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Online Marketing Resources
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How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy | Digital Brand Marketing | Scoop.it

How to create a content marketing strategy your customers will love, in 7 steps. Build your content marketing plan with downloadable framework from Jay Baer.


Via Pedro Da Silva
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How to Conduct a Usability Heuristic Evaluation - Designmodo

How to Conduct a Usability Heuristic Evaluation - Designmodo | Digital Brand Marketing | Scoop.it
Heuristic evaluation is a process, where evaluators, aka user experience specialists, go through the interface of a website, perform various tasks in order to identify usability issues that need to be fixed for a smoother user experience.

Via Jesús Hernández, malek
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The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | Digital Brand Marketing | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.

Via Khaled El Ahmad, malek
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Recruitment : The Success of a Social Referral Program

Recruitment : The Success of a Social Referral Program | Digital Brand Marketing | Scoop.it
Apply these principles to a social referral program, can completely transfigure the recruitment process, and make it more effective than it previously was.

Via malek
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malek's curator insight, October 17, 6:09 PM


35% of all Dropbox users come from referrals (excludes sign ups from sharing files)

Rescooped by Os Ishmael from Ecom Revolution
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Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution

Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution | Digital Brand Marketing | Scoop.it

Ecommerce Revolution In 2015
Yesterday we planted a flag stating our intention to create an ecommerce revolution in 2015. Today first objections were heard. Learn why Can't is music to a marketing geeks ears and how you can join the ecommerce revolution so you can say, "Yeah, I helped with that," when others say they wish they could have been there.

Join The Ecom Revolution Today
http://bit.ly/ecom_revolution_google  ;


Via Martin (Marty) Smith
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Announcing the 2014 Local Search Ranking Factors Results

Announcing the 2014 Local Search Ranking Factors Results | Digital Brand Marketing | Scoop.it
Behavioral signals—especially clickthrough rate from search results—seem to be increasing in importance. Darren Shaw in particular noted Rand's IMEC Labs research, saying "I think factors like click through rate, driving directions, and "pogo sticking" are valuable quality signals that Google has cranked up the dial on."

Via malek
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malek's curator insight, October 15, 7:21 PM

The growth in Behavioural signal is noteworthy. (Click through and Pogo sticks).

Marco Favero's curator insight, October 16, 8:21 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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10 Ways to Improve Your Content Marketing | Neil Patel

10 Ways to Improve Your Content Marketing | Neil Patel | Digital Brand Marketing | Scoop.it

Looking for ways to improve your content marketing?  Are you wondering what resources you should be reading to boost your content marketing efforts?

 

I’ve compiled a list of 10 articles you should read that will not only teach you how to improve your content marketing but will also show you how to generate more traffic and sales.Here it is....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 16, 10:40 AM

Really useful social media and social marketing resource from Neil Patel.

Marco Favero's curator insight, October 16, 12:14 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Digital Brand Marketing | Scoop.it
JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as... Keep reading →

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7 Tools to Hack Your Growth (That Means Get Big, Fast)

content marketing can play a significant role in the growth of a new business, it's often easier said than done. There are any number of ways to promote a brand through custom-made content, but to get the best results, you need to use the right tools and optimize your approach..

Via malek
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malek's curator insight, Today, 8:30 AM

 six of the best content marketing tools that growth hackers can use to build their brand's fan base quickly and easily

Rescooped by Os Ishmael from The Content Marketing Hat
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Why My Content Strategy Needed to Change, and Yours May Too

Why My Content Strategy Needed to Change, and Yours May Too | Digital Brand Marketing | Scoop.it
Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO. Wishpond isn't like many businesses.

Via Mike Allton
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Mike Allton's curator insight, Today, 12:17 PM

What Happens When Your Traffic Levels Off?

When you find a marketing technique and strategy that works for your business, it can be a real boon. Traffic, leads and sales increase, and you and your staff get to relax as you get comfortable with the working methodology.

Perhaps too comfortable.

That was the issue confronting +James Scherer and +Wishpond when they noticed that their traffic had plateaued. James offers some startling insights into what happened, and an even more interesting look into what they're going to do about it.

#ContentMarketing   #SocialMedia   #Blogging  

Rescooped by Os Ishmael from Business in a Social Media World
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This Brand Blog Grew to 50 Million Monthly Readers in Just 10 Months. Here’s How

This Brand Blog Grew to 50 Million Monthly Readers in Just 10 Months. Here’s How | Digital Brand Marketing | Scoop.it

I'm just quoting an extract from Natalie Burg's article: 

Of those 100 or so fully composed daily stories, only about 15 will make it to the blog. The curators gnaw the contender list down by testing each with unpublished paid posts on Facebook. Rather than simply posting a link to their audience, PetFlow pays to distribute them to a certain segment of Facebook users who aren’t fans. If a post meets a certain criteria—a classified combo of likes, clicks, shares, or comments—it graduates to the blog and is shared with the PetFlow Facebook pack.

A fascinating look at the Upworthy-like curation system!


Read at http://contently.com/strategist/2014/10/13/how-this-brand-blog-grew-to-50-million-monthly-readers-in-just-10-months/


Via Cendrine Marrouat - www.socialmediaslant.com
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20 Tools for Creating and Delivering Amazing Presentations

20 Tools for Creating and Delivering Amazing Presentations | Digital Brand Marketing | Scoop.it
Got a presentation coming up? Here are 20 tools you can use to make sure it goes off without a hitch.

Via Maria Margarida Correia, Jakarta Web Developer, malek
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malek's curator insight, October 18, 1:03 PM

An amazing collection,

Keynote and Haiku Deck are my favourites. 

Rescooped by Os Ishmael from Business in a Social Media World
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You Are Responsible for Your Own Brand - #JayToday - YouTube

As Jay Baer mentions in this excellent video, your level of success doesn't  make you better than others.

 

Being approachable is a personal decision. And the same goes for the way you choose to treat people. 

 

-------------------

 

Cendrine Marrouat 


Via Cendrine Marrouat - www.socialmediaslant.com
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Luigina Sgarro's curator insight, Today, 8:57 AM

Inaccessibilità e senso di superiorità sono davvero una conseguenza inevitabile del successo? Come sono le persone di successo migliori che abbiamo conosciuto?

Rescooped by Os Ishmael from Ecom Revolution
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Magento Theme Review: Share Your Faves with @Curagami

Magento Theme Review: Share Your Faves with @Curagami | Digital Brand Marketing | Scoop.it

MagentoTheme Review
Working on finding great Magento ecommerce themes for friends at http://www.Moon-Audio.com. Share your favorite Magento Themes via email to martin(at)Curagami.com.

Much appreciated, Marty


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Business in a Social Media World
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YouTube for Business & Branding (it's not just for cats)

YouTube for Business & Branding (it's not just for cats) | Digital Brand Marketing | Scoop.it

If you are looking for a concise yet thorough look at YouTube basics, this is the article to check out. Jon Whitbeck has written some excellent posts on website design too. 

Read it at http://whitbeckweb.com/youtube-business-branding-just-cats/


Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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The 7 Habits Of Highly Effective Mobile Content Marketers

The 7 Habits Of Highly Effective Mobile Content Marketers | Digital Brand Marketing | Scoop.it

Via Baochi, massimo facchinetti
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Mobile SEO - The webmaster guide

Mobile SEO - The webmaster guide | Digital Brand Marketing | Scoop.it

See what your page looks like on mobile and learn how to make it look better and work better for mobile SEO.


Via Pedro Da Silva
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Bersin by Deloitte: 10 Top Disruptive HR Technology-related Trends Poised to ... - Crowdsourcing.org

Bersin by Deloitte: 10 Top Disruptive HR Technology-related Trends Poised to ... - Crowdsourcing.org | Digital Brand Marketing | Scoop.it

While the shift in the purpose of software from "systems of record" to "systems of engagement" may be the most profound issue impacting HR technology today, additional disruptive trends include the following: -Mobile is everything - Mobile...


Via Fred Zimny, malek
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A Content Marketing Strategy That Goes Beyond Pushing Tons Of Copy - Fast Company

A Content Marketing Strategy That Goes Beyond Pushing Tons Of Copy - Fast Company | Digital Brand Marketing | Scoop.it
Are you a content marketer or pusher? Here's the next evolution of content marketing.

Via Bridge PR & Media Services, massimo facchinetti
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