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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from Modern Marketer
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The Definitive Guide to Social Media Strategy

The Definitive Guide to Social Media Strategy | Digital Brand Marketing | Scoop.it
The Definitive Guide to Social Media Strategy By now, almost every business has some forms of social media presence. Social media is about the convergence of

Via The Fish Firm
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massimo milita's curator insight, Today, 4:28 AM

articolo, semplice, completo ed efficace.

Rescooped by Os Ishmael from Business in a Social Media World
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Curating on the Go? Google+ and Paper.li Can Help!

Curating on the Go? Google+ and Paper.li Can Help! | Digital Brand Marketing | Scoop.it

As a curator, I used to fieel overwhelmed by all the options I had to find content. Thanks to the two tools I describe in this article, the feeling is gone. And everything lands where I'm the most comfortable reading. 

 

--------------------

 

Cendrine Marrouat


Via Cendrine Marrouat - www.socialmediaslant.com
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What Almost Everyone Misses in Brand #Storytelling: Five Parts

What Almost Everyone Misses in Brand #Storytelling: Five Parts | Digital Brand Marketing | Scoop.it
If an organization is effectively doing brand storytelling, it's likely they stop with way too soon. Here are five parts every story must include.

Via Jessica Kelly, Karen Dietz
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Jessica Kelly's curator insight, October 27, 6:36 PM

Just because you're a business brand doesn't mean you can skimp on an engaging story line. Here are five key story components, from Passion to Transformation, that we shouldn't forget.

Karen Dietz's curator insight, October 29, 2:27 PM

Author Gini Dietrich writing for the Spin Sucks blog gets it right with this post. Companies churn out tons of content, call it storytelling, and it usually misses the mark.


Her list of 5 critical parts every story needs will help fix this if companies are willing to put in the effort.


The only piece I would add is to augment tip 5 -- The Protagonist. Dietrich mentions that you, your company, your product, or your service is the protagonist. But it is also essential to add your customer in as the hero. Otherwise you'll be doing a lot of personal chest thumping about yourself or your offerings and that will only take you so far.


So gather the insights from this article for better storytelling, include my recommendation, and you will soon be far ahead of your competitors.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Measurement Behind Your Integrated Marketing Strategy

Everyone involved in brand building has encountered the problem of unrealistic performance expectations: too much expected, too soon.


Via Pedro Da Silva
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Corporate Creativity: Managing your marketing team (and career) to balance innovation and execution

Corporate Creativity: Managing your marketing team (and career) to balance innovation and execution | Digital Brand Marketing | Scoop.it
Learn from this exclusive MarketingSherpa interview with Jeff Stibel, author and CEO of Dun & Bradstreet Credibility Corp., and Lisa Nirell, author, about the changing landscape all marketers face and how to confront and overcome this environment...

Via Anne Ricaud, massimo facchinetti
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Anne Ricaud's curator insight, October 28, 10:46 AM

Comment équilibrer l'innovation et la mise en place "industrialisée" de projets marketing au sein des équipes marketing.... c'est lié bien sûr à des personnalités, compétences et équilibres individuels (gestion de projets, créativité, équilibre de vie etc.) mais on peut aussi faciliter cet équilibre...

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Is Google+ Without Authorship Worth Using?

Is Google+ Without Authorship Worth Using? | Digital Brand Marketing | Scoop.it
Social Media - Google Authorship and Plus were closely connected from the start, but Google recently canceled Authorship. Is Google+ still worth your time?

Via Joan Stewart
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Joan Stewart's curator insight, October 28, 11:24 AM

Will Mitchell Google+ is not a Social Media Platform and was not intended to be, the pro's and con's to Google+! How and why you should be using this platform.

malek's curator insight, October 28, 5:50 PM

Marketers naturally look to develop their skills and awareness in the areas they are responsible for. Google+ is worth a good look.

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Storytelling Neuroscience -- Rethinking Training + Online Courses

Storytelling Neuroscience -- Rethinking Training + Online Courses | Digital Brand Marketing | Scoop.it
How can the neuroscience of storytelling help you create online courses?

Via Karen Dietz
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Karen Dietz's curator insight, October 28, 4:20 PM

This article by Ahmed Mori of SchoolKeep is written for educators but applies to anyone in business doing training or delivering online courses. There are great points made here about:

  • your brain on stories
  • tips to take advantage of storytelling
  • and a few cautionary thoughts


Here is what I like about the post:

  1. There is a clear research example given confirming that storytelling process both sensory parts of the brain while concurrently stimulating language processing areas.
  2. That stories do more than inform or entertain -- they stimulate critical thinking skills, capture non-linear situation complexities, and construct new knowledge.
  3. There is such a thing as bad storytelling.
  4. That the "storytelling" of marketing is a misnomer


The only point I take exception to is a quote by author Christian Salmon of Storytelling: Bewitching the Modern Mind, who says that "stories are moving away from being spontaneous cultural practices to methods of manipulation citing examples like George W. Bush, Steve Jobs,..." 


Oh please. Manipulation with stories has been going on for 100,000 years. Think the Crusades, the European witch hunts, the Holocaust, etc. But also think of Winston Churchill, Gandhi, and Christ. That's why we need to get really smart about storytelling -- both as storytellers and listeners.


And storytelling remains just as spontaneous as it ever was, thank you very much!


OK -- off to my accountant's office. While I'm gone, go read this really good article and I'll post my next article + review tomorrow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Maximizing your Content for your SEO Process

Maximizing Your Content for Seo Success & Love #CONTENTFORSEO AT #SEOZONE2014 BY @ALEYDA FROM @ORAINTI


Via Pedro Da Silva
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10 Digital Hacks Every Marketer Should Know

I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.

Via Brian Yanish - MarketingHits.com, malek
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Jerome Pernollet's curator insight, October 28, 4:07 AM

Éveillez vous aux DIGITAL HACKS

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Content Marketing Lessons From the Battle Between Amazon and Hachette

Content Marketing Lessons From the Battle Between Amazon and Hachette | Digital Brand Marketing | Scoop.it
Search for a Hachette book, and you'll most likely find what you're looking for at either Amazon or Goodreads, an Amazon-owned website that adds a social dimension to reading and book buying.

That is why the long-running battle with Amazon over e-book pricing is such a high-stakes battle for Hachette—and all publishers. Amazon owns the coveted first position for millions of books; but, more importantly, it owns the customer relationship.

To a large degree, Amazon has achieved its enviable position via content marketing. Which means that an online retailer has effectively beaten a content company at content marketing.

How did that happen? That's a question all marketers need to ask, especially if they want to know how to maximize their content marketing strategy.

Here's a look at some takeaways from the battle between Amazon and Hachette.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Marco Favero's curator insight, October 27, 6:21 PM

aggiungi la tua intuizione ...

Guillaume Decugis's curator insight, October 28, 12:06 AM

How did it happen? 


Because Amazon put educating over selling and made their content easily accessible to their customers a way a publisher would.


Answering your customers' questions on an ongoing basis will help you not only win their attention - but also their business.


Here's how Amazon beat Hachette to this game.

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Give Awesome Presentations With These 5 Storytelling Tips

Give Awesome Presentations With These 5 Storytelling Tips | Digital Brand Marketing | Scoop.it
Get your audience's attention and keep them engaged with these tips on public speaking.

Via Karen Dietz
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Karen Dietz's curator insight, October 27, 3:03 PM

Article Link: http://bit.ly/1wCLi0E 


Here is what I like about this article: the concrete examples of stuff most people say in a presentation that doesn't work, and then rewrites to show how to storify that statement, or share a story instead.


Delivering great presentations takes lots of practice and delivering occasional duds. Yet if you follow the advice here in this article, you can nail it every single time. (**Secret: the same tips apply to creating awesome blogs)


I really like the example of how to turn a statistic into a story. After incorporating these tips, I hope all your presentations are award-winning!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Miklos Szilagyi's curator insight, October 28, 4:38 AM

OK, OK, one more about the presentations... it would be one plus more than needed if this presentation-business were not so difficult (allegedly it's one of the greatest fear to speak publicly - I can attest this...:-)))... So, it is a short one and a good one...:-))) 

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Optimizing Email Through The Customer Journey [Infographic]

Optimizing Email Through The Customer Journey [Infographic] | Digital Brand Marketing | Scoop.it
This week’s infographic looks at email marketing optimization, courtesy of Easy SMTP.

Via Brian Yanish - MarketingHits.com, John van den Brink, malek
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Rescooped by Os Ishmael from Online Marketing Resources
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How do you define your digital marketing strategy?

How do you define your digital marketing strategy? | Digital Brand Marketing | Scoop.it

A common practice when working in a digital agency is defining a marketing strategy based on specific goals, targets, budget and timeframe.


Via Pedro Da Silva
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43 tools for modern marketers

43 tools for modern marketers | Digital Brand Marketing | Scoop.it

Modern marketers are mutts: We have to write, edit, produce, plan, measure, learn, listen, speak and otherwise pull miracles out of our rear ends on a daily basis.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Good Storytelling--Why Your Brain Loves It

Good Storytelling--Why Your Brain Loves It | Digital Brand Marketing | Scoop.it
Studying the neuroscience of compelling communication.

Via Karen Dietz
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Karen Dietz's curator insight, October 29, 2:13 PM

Article Link: http://bit.ly/1tj3Kea 


Here is an Harvard Business Review (HBR) article from researcher Paul Zak with more information about the neuroscience behind why stories work so well.


Zak explains the latest they have found in their brain research on storytelling. It's good stuff! And we now know more about what stories produce in the brain.


LOL -- we've known storytelling works because it's been around for 100,000 years. Now science can tell us why. And now when I work with clients I often have to start with the science of storytelling so people will accept that storytelling works. This just goes to prove Zak's point that we always want to know the "why" before taking action!


Enjoy reading about the latest insights on the neuroscience of storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Keyword suggestion scraper Tool


Via Pedro Da Silva
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Pedro Da Silva's curator insight, October 29, 3:03 PM
Great for long-tail search queries that can lead to content development opportunities.
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Infographic: Facebook responsible for 58 percent of social logins in Q3

Infographic: Facebook responsible for 58 percent of social logins in Q3 | Digital Brand Marketing | Scoop.it
More and more people are logging into sites and apps with Facebook. The latest report from Gigya shows that worldwide, 58 percent of social logins happen with Facebook as the conduit. Facebook, as a social login mechanism, is seeing penetration … Continue reading →

Via malek
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malek's curator insight, October 28, 8:29 AM

The dominating zombie,

The more the talk about the death of Facebook, the more we learn about FB dominance in social media landscape.

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4 web design trends for 2015 that will change your job forever

4 web design trends for 2015 that will change your job forever | Digital Brand Marketing | Scoop.it
Change is in the air, says Paul Boag As web professionals we often look at other industries with disbelief at their failure to adapt to digital. The downfall of music retailing, the demise of companies like Kodak and the challenges faced by newspapers.

Via malek
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malek's curator insight, October 28, 8:17 AM
#4. The decline of the website

Chances are you have a single app on your mobile that aggregates movie listings from many sources.

Marco Favero's curator insight, October 28, 1:32 PM

aggiungi la tua intuizione ...

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3 Easy Steps to Building Social Media Relationships

3 Easy Steps to Building Social Media Relationships | Digital Brand Marketing | Scoop.it
Building personal social relationships is an efficient way of becoming the go-to person in your niche and getting natural links to your website. And it’s fun too!

Via Mike Allton
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Get Inspired: How 3 Tech Brands Approach Content Marketing

Get Inspired: How 3 Tech Brands Approach Content Marketing | Digital Brand Marketing | Scoop.it

Branded content is more important than ever. Here are three inspiring examples of tech brands leading the way with their content marketing strategies.


Via Kamal Bennani, Craig Deakin, massimo facchinetti
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Rescooped by Os Ishmael from How to find and tell your story
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7 Tips for Better Modern Day Storytelling | Write a Writing

7 Tips for Better Modern Day Storytelling | Write a Writing | Digital Brand Marketing | Scoop.it

"Even if you are aiming at a position as a public speaker, you will be needing the art of storytelling to help you out. To express a story, be it real or a fiction, yours or someone else’s, one can adapt several ways. Storytelling is basically a band that is shared between the listeners and the person who’s telling the story, and one of the best, yet trickiest part of storytelling is that every storytelling experience is a new one so there’s plenty to keep a note about.

 

In spite of the dynamic nature of storytelling, there are some tips that you can keep in mind that will help you in better storytelling regardless of how different the story is every time you narrate it."

 

Read the full article to find out more about these seven tips:

Choose The Story You PreferDon’t Rush The StoryUse The MicrophoneDon’t Be Afraid To Trim The StoryBe ConfidentMaintain Eye ContactLet The Listeners Get to The Moral
Via Kim Zinke (aka Gimli Goose)
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10-Minute Content Marketing Miracles | Haiku Deck

10-Minute Content Marketing Miracles | Haiku Deck | Digital Brand Marketing | Scoop.it

Created with Haiku Deck, free presentation software, these tips will help enhance your content marketing strategies.


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, October 27, 10:12 AM
Fast read and creative demonstration of Haiku Deck, a powerful, free presentation tool.
Marco Favero's curator insight, October 27, 10:27 AM

aggiungi la tua intuizione ...

Guillaume Decugis's curator insight, October 28, 1:05 AM

A great list of Lean Content ideas as a quick and easy to scan deck. 


2 take-aways from this:


1. Creating content is not always as hard as it seems, ie it doesn't have to be Pulitzer-prize-winning material (at least not always).


2. Leveraging existing content is a must: either by repurposing your own content or curating other people's.

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Why Any Leader Should Embrace Story Listening Before Storytelling

Why Any Leader Should Embrace Story Listening Before Storytelling | Digital Brand Marketing | Scoop.it
“What I’ve seen is a leader doesn’t start with storytelling, they start with story listening.” -John Maeda, Design Partner, KPCB During the past two years, B2C as well as B2B marketing leader…

Via Karen Dietz
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Elaine Cox's curator insight, October 29, 11:25 AM

... as also depicted so graphically in the Channel 4 series Undercover Boss.

pbernardon's curator insight, Today, 2:43 AM

L'écoute des autres est toujours source de compréhension, favorise la confiance et la collaboration.... Le storytelling est l'outil d'écoute au service des autres , la boucle est bouclées.

Hoang-Anh Phan's curator insight, Today, 3:22 AM

Stop story tell for a moment. Story listen to understand the reality of your team and organization. This is fundamental in #agile and #holacracy. 

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Can Marketers Predict and Measure Influence, Down to the Dollar?

Can Marketers Predict and Measure Influence, Down to the Dollar? | Digital Brand Marketing | Scoop.it
By Kerry Gorgone, {grow} Contributing Columnist
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations.

Via Ron Sela
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Everything You Need to Know About Facebook's Rooms and The State of Anonymity Apps

Everything You Need to Know About Facebook's Rooms and The State of Anonymity Apps | Digital Brand Marketing | Scoop.it
Facebook's new standalone app, Rooms, joins the ranks of anonymity apps like Secret, Whisper & Yik Yak. Is the future of social messaging anonymous?

Via malek
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malek's curator insight, October 25, 2:05 PM

When asked, people tend to tell you what they think you want to hear.To get real responses from consumers you have to design a study in such a way that consumers don’t know they are being “researched.”