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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from digital marketing strategy
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Three Uses For Google+ That Don't Involve Social Networking - Gizmodo

Three Uses For Google+ That Don't Involve Social Networking - Gizmodo | Digital Brand Marketing | Scoop.it
Three Uses For Google+ That Don't Involve Social Networking Gizmodo Google+ first popped up as Mountain View's answer to Facebook, but as the platform has grown its most useful components have been nothing to do with social networking in the...

Via massimo facchinetti, Mau, malek
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Rescooped by Os Ishmael from Online Marketing Resources
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How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names | Digital Brand Marketing | Scoop.it

Google is drawing connections between semantic concepts and brand names, and it's affecting SERPs. In today's Whiteboard Friday, Rand explains that process, offering tips on how we can help make sure our own brands are included.


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Reflections on the Evolving State of the Interactive Documentary | Sunny Side

Reflections on the Evolving State of the Interactive Documentary | Sunny Side | Digital Brand Marketing | Scoop.it

"Tom Perlmutter, former Chairman of the National Film Board of Canada, has spearheaded a sweeping digital transformation in NFB film production; with many groundbreaking films and Web documentaries that make use of transmedia techniques. To Perlmutter, the digital landscape is teeming with unimaginable possibilities for Interactive Documentary."

 

"And even though it has been argued that the digital world does as much to divide by tribalizing as it does to connect, my own feeling is that we are actually in a movement to something else.  I think that there is inherent in living with the technology in the ways we do and in the ways that it is evolving  a very important shift in the ways that we know what it is to know.  We are blundering through this transformation, doing it in fits and starts.  But where it is leading us is to some kind of inverse Jungianism.  Not a collective unconscious. But a collective consciousness.

For that very reason the interactive work is becoming the artwork of our age." 


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mirmilla's curator insight, September 19, 12:43 PM

Must-read (& watch) this great speech from Sunny Lab 2014

Rescooped by Os Ishmael from Strategic Influence Marketing
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3 Outstanding Blogger Outreach Campaigns That Will Inspire You!

3 Outstanding Blogger Outreach Campaigns That Will Inspire You! | Digital Brand Marketing | Scoop.it
Bloggers today are as influential as journalists. Considered genuine and trustworthy, some are significant opinion leaders within their field with a lot of influence. With hundreds of millions of a...

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Are Keywords Still Relevant, and How to Use the Right Ones

Are Keywords Still Relevant, and How to Use the Right Ones | Digital Brand Marketing | Scoop.it

Editor's note: this post is brought to you by Kristi Hines, a freelance writer, professional blogger, and social media enthusiast.


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Marco Favero's curator insight, September 19, 5:23 PM

aggiungi la tua intuizione ...

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Predicting the future of Google

By looking at the companies that Google is buying, and the hires it's making, I look at a possible future for Google and how that will change the way we search…


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Infographic: Social media then and now

Infographic: Social media then and now | Digital Brand Marketing | Scoop.it
Do you remember when Polaroids were the best way to quickly share photos, or when you tacked reminders to a bulletin board, not Pinterest?

Via The Fish Firm, Os Ishmael, malek
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Rescooped by Os Ishmael from digital marketing strategy
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Three Uses For Google+ That Don't Involve Social Networking - Gizmodo

Three Uses For Google+ That Don't Involve Social Networking - Gizmodo | Digital Brand Marketing | Scoop.it
Three Uses For Google+ That Don't Involve Social Networking Gizmodo Google+ first popped up as Mountain View's answer to Facebook, but as the platform has grown its most useful components have been nothing to do with social networking in the...

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Rescooped by Os Ishmael from Online Marketing Resources
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404 Link Reclamation Using Google Webmaster Tools

404 Link Reclamation Using Google Webmaster Tools | Digital Brand Marketing | Scoop.it

In this week's Tutorial Tuesday we walk you step by step through link reclamation with Google Webmaster Tools.


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Rescooped by Os Ishmael from Digital Love
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How 3 Diehard Fans Convinced Coca-Cola To Bring Back Surge Soda

How 3 Diehard Fans Convinced Coca-Cola To Bring Back Surge Soda | Digital Brand Marketing | Scoop.it
Coke revived the defunct citrus drink largely due to the efforts of three hardcore Surge fans.

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Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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After 2-Year-Old Emails Detailing Impropriety Surface, Los Angeles School Board Votes To Limit Retention To One Year | Tim Cushing | Techdirt.com

After 2-Year-Old Emails Detailing Impropriety Surface, Los Angeles School Board Votes To Limit Retention To One Year | Tim Cushing | Techdirt.com | Digital Brand Marketing | Scoop.it

In a set of strange coincidences not unlike those surrounding the IRS/Lois Lerner email disappearance, the Los Angeles Unified school board has decided it will only retain internal emails for one year going forward.

 

The Los Angeles Unified school board voted Tuesday to buy a Microsoft email archiving service programmed to automatically destroy staff emails after one year.


Why only one year? According to the Chief Information Officer of the school district, the one year limit is mandated by district policy -- which is handy, but likely not the real reason. (Keeping all those bytes is considered "too expensive.") After all, if this policy was already in force, why the vote on retention limits?

More likely, this decision was prompted by recent events -- namely the publication of emails morethan a year old.

 

The decision comes less than three weeks after KPCC published two-year-old internal emails that raised questions about whether Superintendent John Deasy's meetings and discussions with Apple and textbook publisher Pearson influenced the school district's historic $500 million technology contract.


A half-billion that ultimately went nowhere. Deasy allegedly cozied up to the companies before the district awarded them the tech contract, holding personal meetings with both a year before the plan went up for public bidding. The superintendent claimed he did nothing wrong ("discussed a pilot program that went nowhere") but nevertheless cancelled the program three day after KPCC's story went live.

What was implemented never worked properly, making this $500 million (which ultimately turned out to be $1.3 billion) project a complete washout.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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10 Quotes On What Inspires Creativity, And What Most Definitely Does Not | Priscilla Frank | HuffPost.com

10 Quotes On What Inspires Creativity, And What Most Definitely Does Not | Priscilla Frank | HuffPost.com | Digital Brand Marketing | Scoop.it

Creativity is phenomenon that occurs when something new, be it an image, an idea, an invention, or some combination thereof, comes into being. Whether in the field of art, science, philosophy, writing, mathematics, physics, or whatever your discipline of choice may be, the stroke of creativity bears a similar sensation. Somewhere inside, doors open, lights turn on, distractions fade into oblivion. Yes, it is intense.

 

Over the years, many a brilliant mind has tried to pin down, in greater detail, what exactly creativity is and how best to go about finding it. Like the most nebulous and precious of concepts, it is often easiest described by what it is not. We've gathered a selection of our favorite tips from great minds throughout a variety of fields, all helping point us in the direction of finding that creative spark.

 

Some offer warnings, others advice; some in jest, and others very, very seriously. We hope some of the wise words will strike a chord within you, and serve you well in your quest to become the next Picasso or Plath.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Os Ishmael from Modern Marketer
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8 Tips for Managing a Social Media Crisis

8 Tips for Managing a Social Media Crisis | Digital Brand Marketing | Scoop.it
If you did something wrong, say so. Instead of trying to figure out where the blame lies, turn upset fans into loyal customers by taking responsibility for your actions.

Via The Fish Firm
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How To Enhance Your Creativity Through Analytics

How To Enhance Your Creativity Through Analytics | Digital Brand Marketing | Scoop.it

Think data analysis and creativity are mutually exclusive? Contributor Brian Massey explains how the two can and should work together.


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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ... - Business 2 Community

Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ... - Business 2 Community | Digital Brand Marketing | Scoop.it
Business 2 Community
Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ...

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Rescooped by Os Ishmael from Strategic Influence Marketing
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How to Use Social Psychology to Improve Your Marketing

How to Use Social Psychology to Improve Your Marketing | Digital Brand Marketing | Scoop.it
Are you planning a social media campaign? Do you wonder why some marketing campaigns are more successful than others? The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.

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Rescooped by Os Ishmael from Strategic Influence Marketing
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The Truth About Successful Influencer Outreach Strategies

The Truth About Successful Influencer Outreach Strategies | Digital Brand Marketing | Scoop.it
How to Build a Community Around Your Brand

An influencer outreach strategy is typically a large part of any marketing plan, and for good reason....

Via Ron Sela
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38 Tips on Social Media Etiquette for Business #infographic

38 Tips on Social Media Etiquette for Business #infographic | Digital Brand Marketing | Scoop.it
The problem with common sense is that it isn’t very common.
When you add the global reach of social media the reality is that bad manners, poor behaviour and forgotten etiquette become amplified.

Via Brian Yanish - MarketingHits.com, malek
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Visualistan: The Power of Visual Content #infographic

Visualistan: The Power of Visual Content #infographic | Digital Brand Marketing | Scoop.it
Creatives are often taught, “show don’t tell.” However, the process of engaging audiences is about more than just pairing a beautiful image with a few witty words. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. Thanks to the epic success of Pinterest and Instagram, the visual web has become a powerful and necessary tool for content marketers.

Via Stefano Principato, massimo facchinetti, malek
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5 Ways Social Media Is Changing Your Brain | IFLScience

5 Ways Social Media Is Changing Your Brain | IFLScience | Digital Brand Marketing | Scoop.it
The persistence of social media is certainly changing how things are done. In a matter of minutes, you can wish an old friend happy birthday on Facebook, find a recipe for dinner on Pinterest, watch a how-to project on YouTube, and get up to the minute updates on events from Twitter. But social media isn’t just changing how we act; it’s actually changing our brains as well.

Via Susan Bainbridge, Nevermore Sithole, Jocelyn Stoller, malek
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Pamela Perry King's curator insight, September 18, 1:22 PM

Amazing Science!

RA LV AD's curator insight, September 18, 7:19 PM

agregar su visión ...

Ching Rem's curator insight, September 19, 4:25 AM

brain change

 

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Why brands are letting consumers power their advertising - iMediaConnection.com

Why brands are letting consumers power their advertising - iMediaConnection.com | Digital Brand Marketing | Scoop.it

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Why the Humble Quiz is a Brilliant Content Marketing Tactic

Why the Humble Quiz is a Brilliant Content Marketing Tactic | Digital Brand Marketing | Scoop.it

You will be surprised at the impact the humble quiz has as a content marketing tactic. Here are 7 principles for creating a winning quiz that can go viral.


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Rescooped by Os Ishmael from Content Creation, Curation, Management
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UX Maturity Model: From Usable to Delightful

UX Maturity Model: From Usable to Delightful | Digital Brand Marketing | Scoop.it
User Experience Magazine - The Magazine of the User Experience Professionals Association

Via Mario K. Sakata, juandoming, ThePinkSalmon, massimo facchinetti
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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8 Resurrection Tactics To Galvanize Your Socially Fatigued Audience - SocialBro

8 Resurrection Tactics To Galvanize Your Socially Fatigued Audience - SocialBro | Digital Brand Marketing | Scoop.it

The old novelty marketing ideas don’t work any more. With over 825 million Facebook posts a day, 7,500 Tweets a second, and at least 86 different social networks with over 1,000,000 users, your audience is constantly bombarded with blogs, jokes, memes, news, reviews, pictures, and other things on social media that aren’t related to your brand. At the beginning of 2014 there were over 180 million websites on the Internet (one website for every 40 people on the planet), most will have social pages churning out posts that compete with you for clicks and attention.

 

People have such social fatigue that by the time your post arrives in someone’s feed you could be the 200th thing they’ve seen that minute and they’ll move on to the 201st less than a second later.Your socially fatigued customers live in an age where ‘good’ isn’t good enough, and ‘excellent’ is barely remembered.

 

To truly stand out you need to create a real impact and connect with your audience on a deeper level than just pretty pictures and humour. Here’s eight key components that successful marketers use to turn socially comatose casual browsers into chipper consumers....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 17, 11:30 AM

In this excellent post you'll learn why the old novelty marketing ideas don't work anymore. Years of social fatigue have made audiences tough to crack, and these 8 pro tips will help you cut through the noise.

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Infographic: Social media then and now

Infographic: Social media then and now | Digital Brand Marketing | Scoop.it
Do you remember when Polaroids were the best way to quickly share photos, or when you tacked reminders to a bulletin board, not Pinterest?

Via The Fish Firm
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