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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from How to find and tell your story
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Why We Should All Learn the Art of Storytelling Through Family Photos | Save Family Photos

Why We Should All Learn the Art of Storytelling Through Family Photos | Save Family Photos | Digital Brand Marketing | Scoop.it

"There was once a time that I didn’t think much about my family stories. It’s not that I didn’t care, but I just didn’t make time for it. I think what changed my course was having children. They start asking me questions like, “did you do that when you were a kid?” Or maybe it went more like, “back in the olden days did you…?”

 

Once I had children, I realized that it was important to share my stories of childhood and family with them. One of the best story prompts is a picture, and it only takes one to start the journey."

 

Read the full article to find out more about using pictures as story prompts as well as an example of telling a story with a photo.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, April 16, 3:15 AM

I love the idea of adding items to a photograph as they did in this article.  It can really enhance the story or fill in gaps.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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4 Steps to Manage Your Content Workflow

4 Steps to Manage Your Content Workflow | Digital Brand Marketing | Scoop.it
Content marketing and cooking have a lot in common. You’ve got the chef (executive editor) who plans, delegates, edits, and manages the flow of the execution. The sous chef (writer) is right-hand man to the chef, following intricate orders of produce the meal (content). Though your dinner guests (readers) of a feast do not see what goes on behind the scenes, they are the ultimate judge. The end product portrays a clear reflection of what goes on behind the scenes.

Like a meal, coordinating content takes strategy, planning, communication, and access to an arsenal of tools. Missing just one of these steps can result in a poor end product.

Now is the perfect time to set the table for success. Here are four steps to master your content workflow:

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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6 Research-Backed Ways to Get More Followers on Twitter and Facebook

6 Research-Backed Ways to Get More Followers on Twitter and Facebook | Digital Brand Marketing | Scoop.it
All the best research on how to get more followers on social media. Twitter tips, Facebook tips, and much more.

Via malek
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malek's curator insight, April 15, 5:19 PM

Part of having lots of followers is knowing how to keep them.

Avoid

  • Leaving too many updates within a short time
  • Posting about uninteresting topics
  • Sharing the mundane details of one’s life
Rescooped by Os Ishmael from digital marketing strategy
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Unmasking The Hidden Digital Marketing Strategies of 9 Successful Startups

Unmasking The Hidden Digital Marketing Strategies of 9 Successful Startups | Digital Brand Marketing | Scoop.it
A full and in-depth analysis of 9 Successful Start-ups and how they made it to the top. What is interesting about the techniques they used in their Digital Marketing Strategies is ...

Via malek
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malek's curator insight, April 15, 5:23 PM

For starters, while it is absolutely commendable that they have no commercial anchor text, they also have no content rich related anchor text.

 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates

33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates | Digital Brand Marketing | Scoop.it

Unless you’ve been living under a rock for the past couple of years, it’s no big surprise that Twitter is one of the hottest platforms for sharing and absorbing information, specifically when it comes to content marketing and all of its related fields.

 

However, finding the right people to follow in this roiling sea of tweets isn’t always the easiest of prospects, especially if you’re new to this portion of the “Twitterverse.”

 


Via Jeff Domansky, Marco Favero, Ivo Nový, massimo facchinetti
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Marco Favero's curator insight, April 16, 12:57 PM

aggiungi la tua intuizione ...

Pecsi Ferenc | Soreo.biz's curator insight, April 17, 4:33 AM

Ezt a listás (vagy egy hasonlót?) láttam már korábban is. Nagyjából a harmadukat ismerem/követem is. A többieket majd tesztelem. 

DrAlfonso Orozco C.'s curator insight, April 17, 1:44 PM

Marketing for today.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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From StoryCorps: An App For Capturing Stories

From StoryCorps: An App For Capturing Stories | Digital Brand Marketing | Scoop.it
Founder Dave Isay was awarded the 2015 TED Prize to promote his nonprofit work recording, sharing, and preserving the stories of people's lives.

Via Karen Dietz
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Karen Dietz's curator insight, April 15, 4:48 PM

Yay -- an app from StoryCorps that helps you capture anyone's stories!


Over 500 nonprofits already collect stories of their constituents using StoryCorps. You can use it to collect the stories of your customers, also.


But not just any stories. Since growing a business is about connecting with customers and building sustaining relationships, ask for stories that help you get to know them better. 


Pick a theme that connects to how your company serves the world. Ask your customers and staff for stories that speak to that theme.


Use the app to capture, preserve, and share with the world. It's a true gift to have someone felt heard and valued. This app could be a great way to do this on any kind of scale you want.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Character Minutes's curator insight, April 16, 9:56 PM
Great potential project!
Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to: Create a Content Strategy (only 652 steps!)

How to: Create a Content Strategy (only 652 steps!) | Digital Brand Marketing | Scoop.it
Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.

Via Pedro Da Silva, massimo facchinetti
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Marco Favero's curator insight, April 14, 2:01 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from How to find and tell your story
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It was a dark and stormy night... – 11 Examples of Storytelling in Marketing | ReferralCandy

It was a dark and stormy night... – 11 Examples of Storytelling in Marketing | ReferralCandy | Digital Brand Marketing | Scoop.it

"In Made to Stick, Gary Klein, a psychologist who studies high-pressure decision-making, suggests that stories are often retold because they contain wisdom.  In a medical context, stories provide a simulation of what to do in a certain situation.

 

But according to Made to Stick, stories contain something else: inspiration.

 

A story has the power to provide contextual simulation (knowledge about how to act) as well as inspiration (motivation to act).  Both aspects are “geared to generate action“.  The authors highlighted three story plots that inspire us to act:  challenge, connection, creative."


Read the full article to find out more about these 11 examples of storytelling in marketing that use the three plots:

Warby ParkerDollar Shave ClubGreatsTomsPura Vida BraceletstentreeAirbnbAsanaSugruHampton CreekMoleskine
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, April 14, 3:12 AM

At the core of every great brand is a story.  Ask yourself: what is the motivation behind your brand? What problems did you set out to solve?  The story you tell shouldn’t be any story; it should be a story about your passion and motivation.  Focus on telling that story, and people will listen.

Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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The Truth About Snapchat: A Digital Literacy Lesson for Us All | Hiten Samtani | The Digital Shift

The Truth About Snapchat: A Digital Literacy Lesson for Us All  | Hiten Samtani | The Digital Shift | Digital Brand Marketing | Scoop.it

The idea of Snapchat is simple, delightfully so. Take an image or a video, send it to a friend or paramour. Ten seconds after the receiver opens the file, it self-destructs, and the sender can rest assured that no trace of the message remains. Signed, sealed, delivered, deleted.

But that’s not quite true. In December, Buzzfeed reported on a security loophole in the app, which allows one to permanently save a Snapchat file without notifying the sender. The expectation of privacy and impermanence that makes the app irresistible to young users is thus deeply flawed. And yet it remains wildly popular, ranking in February as the second-most popular free photo and video app for the iPhone, besting even Instagram.

Gary Price, author of the information industry blog INFOdocket, says Snapchat illustrates an important lesson in digital literacy: the Internet never forgets.

“If you make something available on the Web, you can never be sure it will ever be 100 percent be gone, even if you work to remove it,” Price says.

The problem, he says, is two-pronged. First, users of such services seldom take the time to understand and research their inherent risks. If they did, they’d be less likely to share material that could come back to haunt them.

Second, providers of such services often shirk their responsibility for full and visible disclosure. With Snapchat, for example, the only mention of images and videos potentially becoming available for longer than specified is in the company’s privacy policy, a document that users often gloss over—if they bother to read it all. “The Snapchat FAQ makes no mention of any of the concerns or potential problems in general,” Price says.

Citing the motto of now-defunct clothing store Syms: “An educated consumer is our best customer,” Price says, “If you think about that in the Web age, I’m not sure that that’s really true.”

Earlier this month, the Washington, DC-based public interest research center EPIC filed a complaint with the Federal Trade Commission against Snapchat, for what it termed “deceptive business practices.”

 

Click headline to read more and access hot links--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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35+ Research Tools to Take Your Content Ideas Further

35+ Research Tools to Take Your Content Ideas Further | Digital Brand Marketing | Scoop.it

Anyone who’s dipped their toes in the content marketing pool knows that creating content can be incredibly taxing of our creativity. Worth it, but time consuming.

Luckily, there are plenty of strategies and tools for getting new ideas, fleshing out existing ideas and evolving good ideas into awesome ones.

In this post, we’ll walk through tons of different tools and strategies (35+!) to take your ideas further. Read on to learn how to find, validate, research and execute more killer ideas in less time....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 14, 3:23 PM

Shannon Byrne offers a great social marketing resource list and toolbox suggestions.

Jeff Domansky's curator insight, April 14, 3:24 PM

Shannon Byrne offers a great social marketing resource list and toolbox suggestions.

Rescooped by Os Ishmael from Online Marketing Resources
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SEO Audit with Chuck Aikens

SEO Audit with Chuck Aikens | Digital Brand Marketing | Scoop.it

Every day, marketing professionals deal with mistakes.


Via Pedro Da Silva
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Rescooped by Os Ishmael from The Content Marketing Hat
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9 Free Analytic Tools to Measure Your Content Effectiveness

9 Free Analytic Tools to Measure Your Content Effectiveness | Digital Brand Marketing | Scoop.it
Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free).

Via Mike Allton
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Rescooped by Os Ishmael from digital marketing strategy
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How to find most popular hashtags for social media

How to find most popular hashtags for social media | Digital Brand Marketing | Scoop.it

You can see an example of a hashtag used by hostgator in their tweet i.e #getrealcat.If you’re running a blog then you should have to learn the importance of hash-tags as they can bring massive traffic from social networking websites especially twitter to your blog. Its very easy to find the most trending hashtags for social media websites and I will tell you about top 5 websites which will greatly help you in finding the most popular hashtags....


Via Jeff Domansky, Andres Garcia Alvarez, malek
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Debora Figueiredo's curator insight, April 10, 6:14 AM

Great guide to using hashtags on Twitter :-)

Jeff Domansky's curator insight, April 10, 10:03 AM

Great hashtag research tools worth a try.

malek's curator insight, April 13, 8:01 AM

Tagboard is my fav, especially after adding new metrics.

Rescooped by Os Ishmael from digital marketing strategy
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#INFOGRAPHIC: How Facebook Moderates Content

#INFOGRAPHIC: How Facebook Moderates Content | Digital Brand Marketing | Scoop.it
What are the challenges faced by moderators on Facebook, and who exactly are these moderators?

Via Brian Yanish - MarketingHits.com, malek
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Marco Favero's curator insight, April 15, 5:11 AM

aggiungi la tua intuizione ...

A-Writer's curator insight, April 15, 5:44 AM

http://www.a-writer.com/

Rescooped by Os Ishmael from Strategic Influence Marketing
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It's Not a Pitch, It's a Person. The Super Powers of Influence Marketing.

It's Not a Pitch, It's a Person. The Super Powers of Influence Marketing. | Digital Brand Marketing | Scoop.it
Unlocking the power of influence marketing requires a focus on relationships, not pitches

Via Ron Sela
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How To Improve Your Content Marketing With Canva

How To Improve Your Content Marketing With Canva | Digital Brand Marketing | Scoop.it
Images are an integral part of content marketing, they are required not just for blog posts, slides or infographics but for posts to social media itself. One of the challenges for content marketers i…

Via malek
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malek's curator insight, April 11, 4:14 PM

The team at Canva really understand social media and this is more important than you might think. Whilst you can use sophisticated tools like Photoshop or Pix.lr, the Canva team understand the challenges you face in social media and have designed the tool around your needs.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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3 Powerful Ways To Improve Your Storytelling (And Business!) In Less Than 15 Minutes

3 Powerful Ways To Improve Your Storytelling (And Business!) In Less Than 15 Minutes | Digital Brand Marketing | Scoop.it
So this weekend, I've found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in comm...

Via José Carlos, massimo facchinetti
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Fausto Cantu's curator insight, April 17, 9:00 AM

3 maneras de mejorar tu storytelling en menos de 15 minutos

 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The 2 Most Important Concepts For B2B Content Marketing Success

The 2 Most Important Concepts For B2B Content Marketing Success | Digital Brand Marketing | Scoop.it

Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don’t be. Focus on these two areas and you’ll be successful. 


Via Neil Ferree, massimo facchinetti
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Neil Ferree's curator insight, April 15, 3:19 PM

Abraham Lincoln once said “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The same applies to content marketing strategy. Good advice to consider as you plan your content marketing strategy. Planning is the most important part of the process.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Thinking like a designer can transform the way you develop products, services, processes—and even strategy. Design Thinking

Thinking like a designer can transform the way you develop products, services, processes—and even strategy. Design Thinking | Digital Brand Marketing | Scoop.it
Thinking like a designer can transform the way you develop products, services, processes—and even strategy.

Via Fred Zimny, massimo facchinetti
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Top 10 Lead Generation Tactics for 2015 | Siteber

Top 10 Lead Generation Tactics for 2015 | Siteber | Digital Brand Marketing | Scoop.it

Generation leads are always on the move. Here's a list of 10 new types of leads


Via iNeoMarketing, massimo facchinetti, malek
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malek's curator insight, April 13, 6:50 PM

Udemy to offer free courses for prospecting, SMART.

Rescooped by Os Ishmael from digital marketing strategy
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3 Case Studies on How to Grow an Email List With Online Quizzes

3 Case Studies on How to Grow an Email List With Online Quizzes | Digital Brand Marketing | Scoop.it

You have seen those stupid headlines. They are everywhere. Here are 3 case studies that show how to grow an email list with silly quizzes.


Via Kamal Bennani, malek
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deniseroberts's curator insight, April 14, 8:42 AM

The article shares findings of how curious clickers can sustain your organizations email strategy.  I'm always curious about how this could be used effectively in public education. 

Linda Viljoen's curator insight, April 14, 5:50 PM

Signing up for a newsletter is so boring - why not capture leads via quizzes?

Rescooped by Os Ishmael from digital marketing strategy
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7 Neglected Ways to Promote Your Content on Social Media

7 Neglected Ways to Promote Your Content on Social Media | Digital Brand Marketing | Scoop.it
Social networks provide a wealth of opportunity for content promotion. Here are 7 neglected ways. How many are you using?

Via malek
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malek's curator insight, April 13, 9:02 AM
Cover photo promotion: adapting visuals for Facebook?
Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Reputation Complex - Navigating the Blur in a Liquid World

The 'Reputation Complex' is a moving combination of various reputational factors, components and drivers that are linked in a close and complicated way. This combination brings with it, for all organizations, equal risks and opportunities – the first to be managed and the second to be exploited in the right manner.

MSLGROUP's SVP and Chief Strategy Officer, Pascal Beculer shares his thoughts on the fast transformation of Reputation Management, everywhere in the world, and what it means for our clients and for us....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 14, 3:41 PM

Good Slideshare on reputation management from Pascal Beculer.

Rescooped by Os Ishmael from The Content Marketing Hat
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8 Super-Simple Tools You Can Use to Create Better Content 

8 Super-Simple Tools You Can Use to Create Better Content  | Digital Brand Marketing | Scoop.it
With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.

Via Mike Allton
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Message to Marketers: Mobile Chat Is the Next Killer App

Message to Marketers: Mobile Chat Is the Next Killer App | Digital Brand Marketing | Scoop.it

Messaging apps are clearly the killer apps on mobile, but U.S. brands and retailers have not yet made themselves available via mobile chat. When you think about all the situations in which you have to call an airline, hotel, restaurant, insurance company, etc., the fact that you can't instead message these companies on your smartphone for updates, to place an order or make changes to a reservation is shocking....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 13, 2:33 AM
Puneet Mehta shares five tips to help marketers make the most of mobile chat.
malek's curator insight, April 13, 6:55 PM

Interactive is the new paradigm for mobile.

Edward Montserin's curator insight, April 15, 10:51 PM

Hmm logical, but will it stick?