Digital Brand Mar...
Follow
Find
3.8K views | +0 today
 
Rescooped by Os Ishmael from visualizing social media
onto Digital Brand Marketing
Scoop.it!

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
more...
AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

The Ultimate List to Outsourcing Your Content

The Ultimate List to Outsourcing Your Content | Digital Brand Marketing | Scoop.it
Great content should look easy; it should explain exciting ideas simply. However, regularly producing polished, easy-on-the-eyes content that drives clicks and conversions takes a massive amount of effort and expertise. Fortunately, every passing day brings more options for content-curious marketers to leave the hardest parts for professional freelancers. The following are the best platforms to find writers, graphic designers, videographers and content analytics expertise, to turn your great ide

Via malek
more...
malek's curator insight, December 27, 11:42 AM

The  best platforms to find writers, graphic designers, videographers and content analytics expertise, to turn your great ideas into great content.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current | Digital Brand Marketing | Scoop.it

In 2014, staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis. Content marketers are constantly getting better at what they do and audiences are becoming more discerning. The result is a do-or-die marketing landscape where only the most current content marketers (i.e., the ones staying on top of trends) will survive.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
Brian Yanish - MarketingHits.com's curator insight, December 27, 9:09 AM

With the amount of content being published daily, in 2015 this is going to be more important then ever before.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

10 Internal Search Tips Worth A Million [w/ 4 via @Scenttrail]

10 Internal Search Tips Worth A Million [w/ 4 via @Scenttrail] | Digital Brand Marketing | Scoop.it

A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site's total traffic made up nea

Tip #1 - Make sure search boar is visible.

Tip #2 - Use auto-complete, suggestions and create Top 10 Search results content.

Tip #3 - Show most "relevant" results first (see tip #10).

Tip #4 - Deliver results in "local language" i.e. call things the same as your audience.

Tip #5 - Offer multiple ways users can filter results (price, category, best reviewed, most shared).

Tip #6 - Include product reviews, in-stock status and purchasing buttons.

 

Tip #7: Mine internal search to guide merchandising.

Tip 8: Keep SEO Spiders away from internal search results to avoid duplicate content and no social support problems.

Tip #9: Give customers the ability to save searches to MyProfile.

Tip #10 Use an algorithm to fire search results based on predictive analytics (persona based if possible).

Marty Note
When I was a Director of Ecommerce we used Internal search to help make our aggressive growth goals. I added 7 - 10 because internal search is every ecommerce team's best ally. Internal search is a goldmine of information. Follow these ten tips to mine the gold internal search provides.

 


Via Martin (Marty) Smith, Os Ishmael, malek
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Content Marketing or Inbound Marketing: Which Is Better for SEO? - Business 2 Community

Content Marketing or Inbound Marketing: Which Is Better for SEO? - Business 2 Community | Digital Brand Marketing | Scoop.it
What exactly is inbound marketing SEO and how will it help your businesses to achieve sustainable SEO success while also generating more leads? Since the Penguin Update of April 2013, ‘Content Ma…

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

5 Ways to Improve Your Pinterest Marketing

5 Ways to Improve Your Pinterest Marketing | Digital Brand Marketing | Scoop.it
Do you want more pins and repins? Are you looking for ways to drive more traffic and engagement? If you want your content pinned more often, you need to make it easy for visitors to take action.

Via Bonnie Burns, Webaholic, Jakarta Web Developer, malek
more...
Bonnie Burns's curator insight, December 22, 12:18 PM

Discover how to optimize your images for pinning and repurpose your most popular pins for increased engagement.

Jakarta Web Developer's curator insight, December 25, 3:27 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

The Offline / Online Marketing Landscape

The Offline / Online Marketing Landscape | Digital Brand Marketing | Scoop.it

If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Ecom Revolution
Scoop.it!

10 Internal Search Tips Worth A Million [w/ 4 via @Scenttrail]

10 Internal Search Tips Worth A Million [w/ 4 via @Scenttrail] | Digital Brand Marketing | Scoop.it

A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site's total traffic made up nea

Tip #1 - Make sure search boar is visible.

Tip #2 - Use auto-complete, suggestions and create Top 10 Search results content.

Tip #3 - Show most "relevant" results first (see tip #10).

Tip #4 - Deliver results in "local language" i.e. call things the same as your audience.

Tip #5 - Offer multiple ways users can filter results (price, category, best reviewed, most shared).

Tip #6 - Include product reviews, in-stock status and purchasing buttons.

 

Tip #7: Mine internal search to guide merchandising.

Tip 8: Keep SEO Spiders away from internal search results to avoid duplicate content and no social support problems.

Tip #9: Give customers the ability to save searches to MyProfile.

Tip #10 Use an algorithm to fire search results based on predictive analytics (persona based if possible).

Marty Note
When I was a Director of Ecommerce we used Internal search to help make our aggressive growth goals. I added 7 - 10 because internal search is every ecommerce team's best ally. Internal search is a goldmine of information. Follow these ten tips to mine the gold internal search provides.

 


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

The Complete Guide to Transactional Email

The Complete Guide to Transactional Email | Digital Brand Marketing | Scoop.it

Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Content marketing in 2015 -- research, not predictions - iMediaConnection.com

Content marketing in 2015 -- research, not predictions - iMediaConnection.com | Digital Brand Marketing | Scoop.it

The next big thing in content marketing technology, the content marketing stack, will develop significantly in 2015. Content stacks are necessary to consolidate the eight content marketing use cases identified in research we published on the content software landscape. No use case is an island. As organizations mature and become more strategic in their content marketing initiatives, it becomes imperative to seamlessly link execution to analytics, or optimization, or targeting, for example. We'll soon see end-to-end offerings from the big enterprise players: Adobe, Oracle, and Salesforce.com. All are scrambling to integrate multiple content point solutions into seamless "stacks," similar to the ad stack. In fact, content stacks will talk to the ad stacks, helping to integrate paid, owned and earned media. A couple years out, these two stacks will comprise what we refer to today as the marketing cloud.


Via Russ Merz, Ph.D., massimo facchinetti
more...
Chaiwat Theerasong's curator insight, December 25, 12:28 AM

Interesting research

Kate Woodward's curator insight, December 27, 6:24 AM

This article is written by a research analysis who explores the future of content marketing in 2015. She suggests employees be educated to participate in the 'content ecosystem' as it provides a more useful and meaningful content creation. She predicts large companies will empower employees to 'create, ideate and leverage content'. Personalisation will drive the future of content marketing.

Carl Messenger-Lehmann's curator insight, December 28, 3:09 PM

This hierarchy perfectly aligns with the Marketing Automation services you find in Hubspot. 

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

The Ultimate Guide to 2014’s SEO Changes: How to Deal with a New Reality

The Ultimate Guide to 2014’s SEO Changes: How to Deal with a New Reality | Digital Brand Marketing | Scoop.it

2014 was a busy year for Google. Get expert opinions on how the main changes of 2014 are going to affect us next year.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Facebook Challenges YouTube Channels With New Features For Pages

Facebook Challenges YouTube Channels With New Features For Pages | Digital Brand Marketing | Scoop.it

Twitter's not the only one Facebook is battling for control of news and content distribution. With Pages getting quieted down in the feed, Facebook wants to..


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

7 Twitter Bio Ideas that Entice Followers (and Make You Unforgettable)

7 Twitter Bio Ideas that Entice Followers (and Make You Unforgettable) | Digital Brand Marketing | Scoop.it

The Twitter bio is one of the most overlooked features on Twitter (with lists). Many people think that no one looks at it anymore. Nothing could be farther from the truth.

 

Every time I check a Twitter profile, the first thing I focus on is the bio. If I find it relevant to me, I will have then read some tweets, and peruse lists. 

 

Making a Twitter bio shine is not difficult. Aaron Lee has some great tips for us. My favorite is #4: including the username of your employer. 

 

Read the article at http://www.postplanner.com/awesome-twitter-bio-ideas-to-entice-followers/

 

----------------

 

Cendrine Marrouat 


Via Cendrine Marrouat - www.socialmediaslant.com
more...
Venkatesh Iyer (venkyiyer.com)'s curator insight, December 27, 1:23 AM

I just checked out my Twitter profile after reading this post.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

5 Presentation Predictions for 2015

5 Presentation Predictions for 2015 | Digital Brand Marketing | Scoop.it

With 2015 fast approaching, I’m going to use my futuristic lens on once again, and offer my 5 presentation predictions for this upcoming year.


Via Baiba Svenca, massimo facchinetti
more...
Baiba Svenca's curator insight, December 24, 10:59 AM

An interesting opinion/ prediction about what is awaiting those who are going to make presentations next year.

Arjun Rajagopalan's comment, December 24, 10:50 PM
No question at all, we have come a long way from having Powerpoint as the king of the heap of presentation software. The variety of options on offer, and the range of capabilities are wide, diverse and individually tailored to the needs of presenters. The day of one-package-does-it-all is over. Microsoft themselves seem to have realised it and ar pitching Sway as the successor to Powerpoint. Interesting times ahead.
RATOMAHENINA HARRY's curator insight, December 25, 1:39 PM

Merci a SCOOP IT Big boss . Merci a tous pour votre position et attitude " WE CHANGE THE WORLD " .

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

How to Design Content Remarketing Campaigns That Actually Work

How to Design Content Remarketing Campaigns That Actually Work | Digital Brand Marketing | Scoop.it

Learn how to design remarketing campaigns that help you recapture your audience.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Top 10 Social Network Blunders Of 2014 - InformationWeek

Top 10 Social Network Blunders Of 2014 - InformationWeek | Digital Brand Marketing | Scoop.it
Facebook, Twitter, LinkedIn, and other social media sites really stepped in it this year. Check out these 10 boneheaded moves that infuriated users.

Via Rami Kantari, malek
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Information Architecture for SEO - Whiteboard Friday

Information Architecture for SEO - Whiteboard Friday | Digital Brand Marketing | Scoop.it
Many best practices in information architecture are increasingly leading to SEO benefits, and in today's Whiteboard Friday, Rand explains which ones you should pay attention to.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

10 tips for becoming a better conversationalist

10 tips for becoming a better conversationalist | Digital Brand Marketing | Scoop.it
Whether you love standing around and chatting or cringe at the thought of yet another “forced” conversation, being a good conversationalist is important for both networking and ...

Via Kamal Bennani, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

5 Sources of Online Traffic You’ve Never Heard Of | SEJ

5 Sources of Online Traffic You’ve Never Heard Of | SEJ | Digital Brand Marketing | Scoop.it
Here are 5 sources of online traffic that you are not using but should use to get an edge over you competitors.

Via Bonnie Burns, Roy Kenda, Official AndreasCY, malek
more...
Jakarta Web Developer's curator insight, December 25, 3:26 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

St Louis Media's curator insight, December 25, 4:24 PM

5 Sources of Online Traffic You’ve Never Heard Of | SEJ - WebTech Group

Sergey Pavlov's curator insight, December 26, 9:23 AM

Ideas for traffic

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

6 trends redefining the way we watch television

6 trends redefining the way we watch television | Digital Brand Marketing | Scoop.it
Spoiler alert: It's a whole different ball game.

Via The Digital Rocking Chair, massimo facchinetti
more...
The Digital Rocking Chair's curator insight, December 25, 12:40 PM


Lindsay Rothfeld:  "In 2014, several big trends solidified themselves as potential game-changers for the entertainment and television industry: Among them participatory television, enhanced analytics, mobile engagement, new options for advertisers and increased digital streaming."

Marco Favero's curator insight, December 26, 6:07 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

No, no, no: 13 unlucky LinkedIn profile pics to kill in 2015

No, no, no: 13 unlucky LinkedIn profile pics to kill in 2015 | Digital Brand Marketing | Scoop.it
Seriously, bro, put a shirt on.

Via malek
more...
No comment yet.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

A Filmmaker's Perspective: Best Story Thinking For Success

A Filmmaker's Perspective: Best Story Thinking For Success | Digital Brand Marketing | Scoop.it

“The biggest mistake people make, she says, is that people think a story is a corporate or publicity video. “It’s not! A story is a story!”


Via Karen Dietz
more...
Karen Dietz's curator insight, December 26, 1:24 PM
A story is a story, not an ad. And if you tell a great story, it can turn into an ad for your business. It's all about getting your head on straight to really capture the power of business storytelling. In this post a film maker sets us straight. Her points are right on. Enjoy the insights here as we get ready for 2015.
Art Jones's curator insight, December 26, 5:39 PM

The author says:


"Stories tell the true journey of a person; of a client; of a company; of how they got from point A to B and why it’s so important for them to advocate, give a testimony or be on the journey. And from there you draw the right crowd of people who want to be with you on the journey. All through telling a story.”

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Are We Too Excited By Excitement? via @Curagami

Are We Too Excited By Excitement?  via @Curagami | Digital Brand Marketing | Scoop.it

Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.

Here are a few of Slow TV's valuable lessons in the creation of sustainable online community:

Social media + mobile = powerful community building tools combination.Happening NOW creates an “event-like” atmosphere especially if you don’t edit the timeline.Pre-sell community with an ASK, “What do you want to see”.Use the web for support before, during and after event.
Via Martin (Marty) Smith, malek
more...
malek's curator insight, December 24, 8:06 PM

More stats confirm the trend

  • Mobile sharing is double PC sharing
  • Almost 75% share on mobile
  • 1B Facebook users on mobile
Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Google Pigeon Update Rolls Out To UK, Canada & Australia

Google Pigeon Update Rolls Out To UK, Canada & Australia | Digital Brand Marketing | Scoop.it

Google's new local ranking algorithm that launched in the US earlier this year has rolled out to the UK, Canada and Australia.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

The Top 5 Viral Events of 2014 - SocialTimes

The Top 5 Viral Events of 2014 - SocialTimes | Digital Brand Marketing | Scoop.it

“Going viral is a coveted status many content creators hope for. Here are the top five viral events of 2014.” - ALS Ice Bucket Challenge - 2014 FIFA World Cup - Ellen’s Oscar Selfie - Hollaback Video - #Ferguson


Via Ivo Nový, massimo facchinetti, malek
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Take Charge of Your SEO With These Five Tools

Take Charge of Your SEO With These Five Tools | Digital Brand Marketing | Scoop.it

Keep trying out the latest and the greatest tools as and when they come out, and you’ll never be left behind in the constant race for SEO one-upmanship.


Via Kamal Bennani, massimo facchinetti
more...
John Norman's curator insight, December 26, 3:17 PM

Plenty of useful tools here