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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
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Best 10 ways to Build Links without Content in 2017 -

Best 10 ways to Build Links without Content in 2017 - | Digital Brand Marketing | Scoop.it
Best ways to build links without content. It is not always necessary to have fresh content for properly creating new links.

Via THE *OFFICIAL ANDREASCY*, malek, massimo facchinetti
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How to Better Integrate Analytics Into Your Marketing Strategy - Kissmetrics

How to Better Integrate Analytics Into Your Marketing Strategy - Kissmetrics | Digital Brand Marketing | Scoop.it
To build a strategy around your analytics (instead of the reverse), follow these tips:

Learn to live with being wrong. Part of letting the data drive your strategy is letting go of initiatives that simply don’t move the needle (or move the needle enough to justify the investment).Approach data from a number of angles. There are likely a number of ways to interpret your marketing data, so bring in a partner or a few to help make sense of it all and ensure you aren’t missing any key perspectives.Test, and test some more. Marketing analytics give you a picture of how things are – to find out how things could be, you’ll need to test your tactics and theories.Above all, listen. At the end of the day, the number one mistake you can make is to ignore what all of your valuable analytics are telling you. Let the data speak for itself, and listen.

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, January 22, 6:16 PM

Get a FREE Marketing Automation Cheat Sheet. Compliments of marketingIO. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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10 best tools to automate your social media marketing

10 best tools to automate your social media marketing | Digital Brand Marketing | Scoop.it

Want to simplify your social media marketing? Save time when posting updates? Lilach Bullock shares her top 10 favourite tools to automate your social media


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Why influencer marketing trumps influencer advertising

Why influencer marketing trumps influencer advertising | Digital Brand Marketing | Scoop.it

Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic of interest to advertisers. It’s a subject of public interest.

As the segment illustrated, influencer marketing is a big business. Teens with millions of followers can pull in hundreds of thousands of dollars for a shout-out on YouTube or Instagram.

It’s easy to imagine viewers all over the country yelling at their screens about the unfairness of it all, but from a marketer’s point of view, there’s another big problem: This type of “influencer marketing” isn’t actually marketing. It’s really “influencer advertising” and should be viewed as a less effective, pricier variation that has a corrosive effect on influencer marketing.

Influencer marketing transfers the implicit trust that consumers have in people they follow online and transfers it to a brand. Influencer advertising betrays that trust both for the influencer and for the brand....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 20, 11:15 PM

Influencer marketing is a leading marketing strategy according to the buzz.

Vanessa Ong Li Wen's comment, January 21, 12:25 PM
I wholeheartedly agree with this article's opinion on marketing and advertising. As an average, everyday person (as what the article has put it), I do understand that people who genuinely like a brand are more trustworthy than celebrities who endorse the same brand. Influencers are people, and humans as social creatures would not react to an interaction that isn't genuine. I strongly urge companies to pull in their resources into encouraging ordinary people to advertise for them ie. by giving out prizes to those who have the most interesting captions about their brand
Comunicologos.com's curator insight, January 21, 1:37 PM
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Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'

Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken' | Digital Brand Marketing | Scoop.it

At AdExchanger’s Industry Preview on Wednesday, Vaynerchuk shared his provocative views with an audience of digital industry professionals who he clearly wanted to shake up: “I believe this entire space is broken not in a bad way, but from the way I see the world.” And what is that? He believes that brand marketers, agencies, and tech suppliers, see everything based on a short-term vision. “Everyone talks about return on ad spend, click-throughs… everything is math and metrics but meanwhile, the business is in the tank,” he said. “There’s a disconnect,” he says -- and he blames short-term thinking, and the industry’s obsession with “math” and metrics.

“Common sense needs to enter ad tech,” he said, rating the common-sense element at “zero.” He also blamed much of the existing dysfunction on programmatic and “behavior that is so predicated in the moment or in the machine.” And he boldly stated to the audience: “You don’t believe in what you’re selling.” He said everyone in the room is concerned about short-term returns, and brand managers worry about making the numbers quarter by quarter, instead of taking a longer view.

All of this is taking place within the context of extreme channel conflict, where marketers are increasingly going direct consumer....


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Jeff Domansky's curator insight, January 20, 11:25 PM

For a "broken" system, Gary Vaynerchuk is certainly making a lot of money from digital advertising and marketing.

provesembed's comment, January 21, 1:30 AM
good