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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!

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Content Curation Is Not Content Marketing

Content Curation Is Not Content Marketing | Digital Brand Marketing | Scoop.it
Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints. But, just

Via Vladimir Kukharenko, massimo facchinetti
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15 creative parents who raised the bar in 2014

15 creative parents who raised the bar in 2014 | Digital Brand Marketing | Scoop.it
Some parents go above and beyond posting cute pictures of their kids on Facebook.

Via malek
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Mission ImposSERPble 3: We Need to Think beyond The Top 10!

Mission ImposSERPble 3: We Need to Think beyond The Top 10! | Digital Brand Marketing | Scoop.it

If your business is still obsessing over a top 10 position in Google, the brand is missing out on some excellent opportunities. Our latest study reveals web prospects are looking well beyond the first page of returned results.


Via Pedro Da Silva
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Play W/ This Infographic: How Every Kind Of TV Show Goes

Play W/ This Infographic: How Every Kind Of TV Show Goes | Digital Brand Marketing | Scoop.it
"Anatomy of Shows" is a fairly accurate representation of the formulas behind almost every kind of TV program. Maybe go write your own?

Via Karen Dietz
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Karen Dietz's curator insight, Today, 4:34 PM

OK -- now for the fun stuff this holiday weekend!


If you are going to be gorging on TV this weekend, here's a fun game to play: use this infographic to see if the show follows the plot described. I bet it does :) Or maybe you'll discover a new variation to share with us.


I love a good TV show, although for most their predictability don't keep me interested. 


But for those days when I just need to veg and any old TV show will do, I keep can keep boredom at bay by comparing what I'm watching with this chart. You can too.


Have fun y'all!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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8 Insights on How the Top 100 Brands Use Twitter in 2014 - Study

8 Insights on How the Top 100 Brands Use Twitter in 2014 - Study | Digital Brand Marketing | Scoop.it
How you use Twitter and Facebook should be different as they are not the same beast. Here are some insights on how the top 100 brands use Twitter in 2014

Via Jeff Domansky, Rami Kantari, malek
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Jeff Domansky's curator insight, November 25, 1:28 AM

How you use Twitter and Facebook should be different as they are not the same beast. Here are some insights on how the top 100 brands use Twitter in 2014.

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Want Engagement? Quit Advertising To Employees; Do Storytelling Instead

Want Engagement? Quit Advertising To Employees; Do Storytelling Instead | Digital Brand Marketing | Scoop.it
Selling to employees results in employees feeling like they’re being sold, which over time can foster disengagement, distrust and detachment.

Via Karen Dietz
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Karen Dietz's curator insight, November 24, 6:32 PM

Amen brother! That's what I said when I read this article by colleague Bill Baker @StorytellerBill. 


Corporations, communications folks, managers and leaders have got to stop talking "at" people, or on just "telling" stories. That is all just pushing messages to people -- which Bill says is simply another ad to put up with. And we wonder why employee engagement is so low!


As I encourage my clients, think of story sharing instead and story listening as the secret to turning this situation around.


Bill give us very concrete advice on what to avoid doing, and 3 pieces of solid advice what to do instead. Yeah!


Follow Bill's advice and you will start seeing a huge difference. Thanks Bill!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How Social Media Is Choking Your Business To Death - Forbes

How Social Media Is Choking Your Business To Death - Forbes | Digital Brand Marketing | Scoop.it
Social media is not helping you build business, and it's wasting your time and money. At best, it's creating a choke point for your staff where they waste needless hours "socializing" in the hopes of results.

Via brandinmind
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A/B Tests You Should Be Running On Your Welcome Emails

A/B Tests You Should Be Running On Your Welcome Emails | Digital Brand Marketing | Scoop.it

Welcome emails are great for converting leads, but you need to test more than just the subject line. Here are 7 additional A/B tests you should be running.


Via Pedro Da Silva
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Step Up Your Link Strategy to Get Better Search Results #Infographic

Step Up Your Link Strategy to Get Better Search Results #Infographic | Digital Brand Marketing | Scoop.it
Great SEO can make a company, bad SEO can kill a company. For consumers, links are a way to learn more information about a subject, but to search engines they can serve as an indication of content that’s popular. If multiple pages link to the same article or news item, search algorithms assume it must be of value and rank it higher. External links are a major factor in how Google determines search results, according to separate reports from Moz and Searchmetrics.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Os Ishmael, malek
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Marco Favero's curator insight, November 23, 5:30 PM

aggiungi la tua intuizione ...

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Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors

Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors | Digital Brand Marketing | Scoop.it
Entrepreneurs don't have to be pitch perfect, but passion, projection of strengths and awesome products are essential

Via Karen Dietz
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Karen Dietz's curator insight, November 24, 11:40 AM

Are you making a business pitch (i.e. telling your story) to potential investors anytime soon? Well, there's tons of advice out there for you and some advice on the structure of one feel more like plans for building a spaceship.


Ay yi yi. Which is why I like this article. The basic advice given is: follow the KISS principle (keep it simple sweetie) and make sure your story has this short-list of essential elements.


To keep you focused and delivering the right material investors are seeking, follow Branson's and other top investor's specific -- and not complicated -- tips given here. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Audiences Own the Conversation. Are You Listening?

Audiences Own the Conversation. Are You Listening? | Digital Brand Marketing | Scoop.it

In this week’s roundup, we take a look at three reports that reveal why companies can no longer afford to overlook social media audiences.

 

Some of the info may see cliché or basic to you, but many marketers are still focusing on the wrong audiences and platforms. Time to bring the conversation where it matters! 

 

Read the article at http://blog.paper.li/2014/11/24/social-media-audiences-conversation-listening/

 

---------------------

 

Cendrine Marrouat


Via Cendrine Marrouat - www.socialmediaslant.com
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Every Local SEO Diagnostic You’ll Ever Need to Know (Plus Some)

Every Local SEO Diagnostic You’ll Ever Need to Know (Plus Some) | Digital Brand Marketing | Scoop.it

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8 Metrics to Conquer a Content Marketer's Fear of Measurement

8 Metrics to Conquer a Content Marketer's Fear of Measurement | Digital Brand Marketing | Scoop.it
With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.

Via Joan Stewart
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Joan Stewart's curator insight, November 23, 8:31 AM

Pawan Deshpande has collated and excellent breakdown on how to measure your content and overcome the fear!

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Content Curation: 7 Reasons Why You Must via @HaikuDeck

Content Curation: 7 Reasons Why You Must via @HaikuDeck | Digital Brand Marketing | Scoop.it

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

This Haiku Deck is the fastest to 2,000 views we've ever created. Discover the 7 reasons you MUST curate content:
http://shar.es/1XxuSs


Via Martin (Marty) Smith
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What SEO Used to Be Versus What SEO Is Now

What SEO Used to Be Versus What SEO Is Now | Digital Brand Marketing | Scoop.it
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. So, how do you know what you shoul

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Thorsten Strauss's curator insight, Today, 3:33 AM

Insight: seo

Marco Favero's curator insight, Today, 12:25 PM

aggiungi la tua intuizione ...

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Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)

Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far) | Digital Brand Marketing | Scoop.it

Yes, it's that time of year again already. You haven't even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to


Via malek
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malek's curator insight, Today, 10:29 AM
If you missed any, don't miss it àgain
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The Coming Integration of PR and SEO

The Coming Integration of PR and SEO | Digital Brand Marketing | Scoop.it
Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.

Via massimo facchinetti
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New social network Tsu signs one million users in just five weeks | ZDNet

New social network Tsu signs one million users in just five weeks | ZDNet | Digital Brand Marketing | Scoop.it
Tsu has been celebrating passing its one millionth user. But what is so different about the social media platform that has so many users flocking to sign up?

Via Joan Stewart
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Joan Stewart's curator insight, November 25, 8:50 AM

Eileen Brown gives wonderful insights and explanation on Social Media Platform tsū. Should you bother, if you are a blogger or produce content in any form for online work, the simple answer is yes!

 

Claim your vanity URL on the new social network #tsū - my invite code is http://tsu.co/JoanStewart

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What is Story Theory? How to Use It to Create Awesome Brand Affinity

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing

Via Karen Dietz
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Karen Dietz's curator insight, November 25, 2:48 PM

Here's a great piece colleague Jim Signorelli put together about how story theory works better as an approach in branding than giving a list of essential story elements or simple story structures.


Right on Jim! It won't take readers long to go through this SlideShare piece and reap the benefits. Of course I love Doug Lipmans story dynamics chart on slide 18, the Identification Filter (oops Jim, there's a typo here!) on slide 20, and the motive chart on slide 27.


The definition of story beginning on slide 37 is OK and goes beyond what most people produce. I'm biased though. I like what Peggy Van Pelt from Disney and I came up with oh so many moons ago -- "a story is an act of communication providing packets of sensory material and an emotional narrative arc allowing listeners to quickly and easily internalize it, understand it, and create meaning from it."


I like this definition because it focuses not on what a story is, but on what it does. What's the lesson here? There is no 1 right definition. Be aware of the variety of existing story definitions and use the one that fits your objectives at that particular time.


OK -- enough said. Enjoy the insights in Jim's post and keep the light for storytelling well lit and tended!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, November 25, 5:56 PM

good reference material AND highlights a big issue - what is your archetype?

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Content Marketing vs. Brand Journalism: the Outcomes Define Differences

Content Marketing vs. Brand Journalism: the Outcomes Define Differences | Digital Brand Marketing | Scoop.it

Today’s fragmented media landscape and information-loaded digital world offers brands new opportunities to communicate directly with their audiences; building visibility, affinity and even search traction along the way. However, success in the uppermost reaches of the funnel requires organizations to put corporate agenda in the back seat, and instead adopt a more journalistic approach to crafting and publishing their stories.

 

Enter brand journalism.

 

Not to be confused with content marketing, brand journalism is an upper funnel tactics that delivers more than ‘awareness.” Telling the brand’s stories in a compelling, audience-focused way can create affinity, earn media, build brand credibility and (when coupled with search and social strategies) deliver long-lasting online visibility.


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, November 25, 3:48 PM

A concise discussion by Sarah Skerik that lays out the key differences between the roles played by #BrandJournalism and #ContentMarketing in the conversion process. Very useful and insightful.

RB's curator insight, Today, 8:01 AM

Interesting look at building brand awareness v content marketing, do you think it is a clear divide?

 

Eric Webb | Marketing Executives Network Group's comment, Today, 8:07 AM
I'm not sure the concept of Brand Journalism is anything new. It's public relations as it has always been. I do believe that PR tends to stay at the top of the funnel and struggles to remain relevant at a time when executives what ROI. Content marketing isn't hard to measure as it takes place from top to bottom of the funnel and when coupled with marketing automation and other tools that measure engagement is easily measured. Brand Journalism / PR is hard to measure because it remains at the top of the funnel. And the coffee mug story could just as easily be a content marketing piece that's part of a broader content marketing effort to sell more mugs. Ultimately content marketing does what PR does but continues to nurture the interest of the audience versus leaving it at one story or a series of stories that never go any deeper and a broad story.
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Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting

Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting | Digital Brand Marketing | Scoop.it

Google has updated the "accuracy" of the reporting within the Google Webmaster Tools International Targeting section.


Via Pedro Da Silva
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New Research: Brands Are Wasting Time And Money On Social Media

New Research: Brands Are Wasting Time And Money On Social Media | Digital Brand Marketing | Scoop.it
Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.

Via Karen Dietz
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Karen Dietz's curator insight, November 24, 11:25 AM

The research shared in this article is quite surprising.  The latest data shared from Forrester Research shows that top brands posting on Facebook and Twitter reach only about 2% of their audience. Engagement stats are even worse  -- a mere 0.07% of followers actually interact with posts.


Yikes!


And what does this have to do with business storytelling? Well, one thing it might be pointing to is that if you want to share and gather stories from audiences, social media might be the wrong place. Forrester concludes that the best way to engage  customers and prospects is through email.


We already know that blog posts, email and email newsletters allow for better storytelling  and are still very popular. You have more space, and can craft better stories. Social media posts are more like conversations, where stories may or may not show up. But  as we know, stories create higher engagement if you tap into the dynamic of story sharing (that means equal activity on both story listening and storytelling).


As we get more sophisticated in business storytelling, part of that maturity may be learning the best mediums for storytelling instead of thinking that every medium will work.


The recommendation about email makes sense to me. So you might want to read this article, understand a bit more about the research and recommendations, and go make adjustments accordingly.


What do you think about what this research says, and what will you be doing differently? Inquiring minds want to know ...


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bonnie Sandy's curator insight, November 25, 2:27 PM

Communicating on social media is now everybody's busienss maybe they'll listen to Forrester research... 

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Why technology and content are inseparable at Netflix - Gigaom

Why technology and content are inseparable at Netflix - Gigaom | Digital Brand Marketing | Scoop.it
Netflix Chief Product Officer Neil Hunt spoke with Gigaom about how important data science and cloud computing are to the company’s business, as well as why the internet is the perfect medium to drive adoption of new video formats.

Via brandinmind
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How to Effectively and Accurately Use Data to Inform Your Social Media

How to Effectively and Accurately Use Data to Inform Your Social Media | Digital Brand Marketing | Scoop.it

Learn what social media data tells you and how you can adjust your perspective to get the most out of research, science, and best practices.


Via Pedro Da Silva
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Amplify Content Marketing with an Influencer Strategy

To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.

Via Guillaume Decugis, massimo facchinetti
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Paul P Roberts's curator insight, November 25, 6:55 AM

An interesting challenge for market research 

Nawel H's curator insight, November 25, 8:08 AM

Tournez-vous vers les internautes influents pour doper votre stratégie Content Marketing

MINGUIAMA Aymard's curator insight, Today, 3:44 AM

90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the rig…