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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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Study: B2B marketers still struggle to make sense of social media | B2B News Network

Study: B2B marketers still struggle to make sense of social media | B2B News Network | Digital Brand Marketing | Scoop.it

Social media has not just made the world smaller. It has also opened the door to bigger opportunities for B2B marketers. But with it, comes more competition, pressure to deliver, and overall confusion.

 

According to a recent research by Simply Measured, marketers mostly struggle to fit social media into the business equation.

 

There are four major challenges at play.


Via Cendrine Marrouat - SocialMediaSlant.com
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Brian Chaulk's curator insight, July 27, 6:44 AM

Most companies know they need to be using social media but struggle with putting the resources into a strategy. Especially true for small business!

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5 Ways to Become a Better Headline Writer

5 Ways to Become a Better Headline Writer | Digital Brand Marketing | Scoop.it
No one is born a great headline writer. If you're a marketer, it's incredibly important to write effective headlines. Learn the 5 keys in this post.

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10 Ways To Continue A Conversation With Someone On Social Media

10 Ways To Continue A Conversation With Someone On Social Media | Digital Brand Marketing | Scoop.it
Social media is commonly used as a platform for marketers to promote their content and products. Millions of businesses use social media to communicate with their customers every day. These conversat…

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4 Key Metrics For Content Marketing Success

4 Key Metrics For Content Marketing Success | Digital Brand Marketing | Scoop.it
Content marketing success depends on the key metrics that you need to define before a digital marketing campaign

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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | Digital Brand Marketing | Scoop.it
Consumers online behaviour has changed. They make split-second decisions based on visual content. Here are the 10 new rules of visual content marketing

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Can Mobile Marketing Tours & Pop-Up Shops Replace Permanent Establishments?

Can Mobile Marketing Tours & Pop-Up Shops Replace Permanent Establishments? | Digital Brand Marketing | Scoop.it
Mobile marketing tours and pop-up shops are becoming a major marketing tool, especially in big cities like New York City, Los Angeles, Chicago, and Orlando. There are many benefits for the business…

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OMG Marketers: Enough Already with Millennials

OMG Marketers: Enough Already with Millennials | Digital Brand Marketing | Scoop.it
Could everyone please shut up about millennials? They're not exotic creatures from the lost continent of Atlantis, for the love of money mobile wallets. They're just young adults. In spite of ongoing

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 24, 2:10 AM


It is rare that I find an article on millennials that I fully agree with. It's not that generation's fault that there are so many studies whose goal is to make the age group the most important in history. It's ours if we continue believing and feeding the hype. 



Serrurier paris 's comment, July 24, 3:56 AM
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Earning the Right to Promote Using Content Marketing

Earning the Right to Promote Using Content Marketing | Digital Brand Marketing | Scoop.it
Content marketing can be incredibly effective at strengthening your brand, but it is not a promotional tool.

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Marco Favero's curator insight, July 25, 5:11 AM

aggiungere la vostra comprensione ...

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15 Mind-Blowing Stats About Content Marketing

15 Mind-Blowing Stats About Content Marketing | Digital Brand Marketing | Scoop.it

Does your company have a specific executive in charge of Content Marketing


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malek's curator insight, July 24, 9:54 AM

Less than 40% of all content marketers are effective at content marketing.

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Take The Idea Of Social Seriously, Not Literally

Take The Idea Of Social Seriously, Not Literally | Digital Brand Marketing | Scoop.it
I live online …
Social is 24-7-365 ...
If it had been posted, I would have seen it, because I am ALWAYS connected …
The phrases above, besides being overused and obnoxious – as they’re bandied about with little to no real understanding about what’s really social, are also sadly misinformed and can be dangerous.The idea that we, despite our implicit humanity, can act like robots and monitor social media accounts without EVER shutting down and disconnecting is ludicrous.That implicit humanity mean

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 24, 3:39 PM


Like @Mallie Hart, I believe that the concept of being online 24-7 is inane. Small business owners certainly don't have the manpower for that. 

As I always say, it's not the number of hours you spend on social media that matters. It's how well you use the time you have. If you only have 20 minutes a day, so be it!

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From Tesla to Ford: 4 Lessons in Innovation and Productivity Learned from the Car Industry

From Tesla to Ford: 4 Lessons in Innovation and Productivity Learned from the Car Industry | Digital Brand Marketing | Scoop.it
From Henry Ford’s Model T to Tesla’s Model S and its Ludicrous Mode -- the car industry can teach us a lot about innovation and productivity. 4 lessons learned.

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7 of the Best Tools to Aid Your Content Marketing | SEJ

7 of the Best Tools to Aid Your Content Marketing | SEJ | Digital Brand Marketing | Scoop.it
Discover seven of the best tools for your content marketing to enrich, develop, and smarten your overall content and online marketing strategy.

Via Bonnie Burns, massimo facchinetti
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Bonnie Burns's curator insight, July 23, 11:37 AM

Content marketing is a powerful form of marketing that can help your business reach out to a big audience: the one that’s online. Today, more than 3.5 billion searches happen each day, and a staggering 3.1 million people are using the Internet, almost a 1 million increase from last year.

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Talent Vs. Technology: Choosing The Right SEO Solution

Talent Vs. Technology: Choosing The Right SEO Solution | Digital Brand Marketing | Scoop.it

'L'obiettivo di questo articolo è quello di fornire una guida che offre una ripartizione di considerazioni e aiutare il vostro marchio selezionare la soluzione SEO migliore per soddisfare le esigenze del vostro marchio.

 

Ponendo domande strategiche sui benefici e sui rischi di utilizzo di una piattaforma, agenzia o miscela, è possibile raggiungere decisioni sicure in base alle esigenze e alle risorse disponibili ".

 

Per saperne di più: http://searchengineland.com/talent-vs-technology-choosing-right-seo-solution-225204


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Marco Favero's curator insight, July 23, 11:59 AM

aggiungere la vostra comprensione ...

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The Top Online Lead Generation Tactics and Metrics

The Top Online Lead Generation Tactics and Metrics | Digital Brand Marketing | Scoop.it
Sales - Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.

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How to use stories to influence decision makers

How to use stories to influence decision makers | Digital Brand Marketing | Scoop.it
Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?

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Karen Dietz's curator insight, July 27, 4:43 PM

What a great post from my colleagues over at Anecdote. This one is all about influencing decision makers by exposing them to stories outside their own experiences. 


As Shawn Callahan points out, "And of the experiences that get noticed, a few are thought about and translated into a story that explains what happened. Over time, these accumulate into a repertoire of experience-based stories. It is this repertoire that guides intuitive decision-making. To influence a decision-maker, you need to change the stories their intuition relies upon."


He then goes on to give us tips for exactly how to do that. What I also love about Shawn's posts is how often then are based on solid research. At the bottom of the post you will find all the citations cited in the article. Yay! So we are talking hard science, not spouting platitudes. We need more of this kind of writing.


Thanks Shawn.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Why Customer Experience Is A Marketing Priority | Newscred Blog

Why Customer Experience Is A Marketing Priority | Newscred Blog | Digital Brand Marketing | Scoop.it
It’s not necessarily a new concept, but the driving theme behind Forrester’s 2015 Predictions Webinar was that great customer experience is what drives customer loyalty.

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The Internet Must Be Bigger Than Facebook

The Internet Must Be Bigger Than Facebook | Digital Brand Marketing | Scoop.it

As corporations like Facebook gain control over more and more online activities, the web's core values are at stake.


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Kenneth Mikkelsen's curator insight, June 24, 5:37 AM

David Weinberger on the changing nature and values of the internet. All is not lost. But we have several tasks before us. 


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The Insane Power of Online Reviews for Local Businesses

The Insane Power of Online Reviews for Local Businesses | Digital Brand Marketing | Scoop.it

Many local brands are leaving money on the table by choosing to ignore online reviews, which are great vehicles for brand building and reputation management, and serve as excellent customer retention tools.


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The Inbound Marketing Economy

The Inbound Marketing Economy | Digital Brand Marketing | Scoop.it

Find out what digital marketing jobs are growing, what state you should be searching in, and where the money is with this research from Fractl and Moz.


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Mobile Growth Drives Q2 Digital Marketing Spending #Infographic

Mobile Growth Drives Q2 Digital Marketing Spending #Infographic | Digital Brand Marketing | Scoop.it
Not surprisingly, mobile growth was a key factor in a robust second quarter of 2015 for digital marketing, according to a new study from Kenshoo.

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7 Lessons To Help You Produce Content That Converts

7 Lessons To Help You Produce Content That Converts | Digital Brand Marketing | Scoop.it
According to Gartner, content marketing is among the Top 5 trends in the space of digital marketing in 2015. The ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. The importance of the rise of big content means that “content is the most important thing that marketers do”. It is obvious that every content marketer aspires to consistently publish “content that converts”. Here, I explain how to do just that. Let's get started.

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6 Tips to Turn Negative Customer Feedback Around

6 Tips to Turn Negative Customer Feedback Around | Digital Brand Marketing | Scoop.it
When customers take the time to share feedback with you, pay attention. As harsh as their reviews may be, they will also make you a savvier business owner.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 24, 2:29 PM


Negative reviews are a fact of life. It's important to take them seriously, and not personally...

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Only 2% of Marketers Have 'Very Effective' Content Strategy [Study]

Only 2% of Marketers Have 'Very Effective' Content Strategy [Study] | Digital Brand Marketing | Scoop.it
According to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at least somewhat effective.

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No More Tricks: 5 Ways to Create Content That Google Wants to Rank

No More Tricks: 5 Ways to Create Content That Google Wants to Rank | Digital Brand Marketing | Scoop.it

Google in particular has made incredible strides in the last few years. Recently, there was a huge Phantom update that caused huge shifts in rankings. This update was the result of Google changing its core algorithm once again. It’s only going to keep improving from here.

 

I know that some of you are frustrated and angry because of those changes. It sucks if your traffic declines because your pages now rank lower.

 

I understand that, but in all honesty, does your content deserve to be #1?It probably doesn’t. Maybe it did before, and maybe it got surpassed. Regardless of why, the good news is that you can get your rankings back.

 

How? Create the best damn content out there. There are no secrets at this point.

 

Considering organic search still makes up about 64% of referral traffic, it’s worth it....


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Jeff Domansky's curator insight, July 23, 11:28 AM

You might not want to hear this... ...but the fact is that your content may not deserve to rank #1 in search engines. Neil Patel shares how to rank better.

Brian Chaulk's curator insight, July 26, 9:38 AM

Content marketing is a must. Good content marketing is vital. 

John Grant's curator insight, July 26, 3:22 PM

#seo

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The Ultimate Guide to Content Measurement

The Ultimate Guide to Content Measurement | Digital Brand Marketing | Scoop.it
If you want to continuously improve the quality of your content and grow your audience, you need a secret weapon.

Via Vladimir Kukharenko, massimo facchinetti
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