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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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Content ROI - How to find out who's converting on your site

Content ROI - How to find out who's converting on your site | Digital Brand Marketing | Scoop.it

Do you know how to find your highest-converting audience through Google Analytics? Here are some strategies we use to prove content ROI.


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The Cool Stories Behind Famous Typefaces: New App Tells All

The Cool Stories Behind Famous Typefaces: New App Tells All | Digital Brand Marketing | Scoop.it
Typendium makes surprisingly interesting typography history freely accessible to anyone with an iOS.

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Karen Dietz's curator insight, August 28, 6:33 PM

This article is perfect for the upcoming holiday weekend! Here we have a fun post that demonstrates a fabulous use of Back Stories.


Written by Carey Dunne for Fast Company's Co.Design blog, it's the story of an iPhone app now available that gives you the history of typefaces (I installed it on my iPad). There's a potential for the stories to be boring, but the anecdotes are terrific!


Like the history of the typeface Baskerville. It was created by John Baskerville, who according to the app: "...just had a love of print and lettering and let nothing stop his need for perfectionism. In doing so he revolutionized the printing process, printed some of the most astounding books of his day, and became despised by the professional printers of England." His creation of the Baskerville typeface started it all.


Who knew??!! For a mere 99 cents you too can access other typeface histories in the app. More will continue to be added.


What a hoot. Now when I choose a typeface when working on a document, I can discover more about its name, creator, history, purpose, etc. I love that.


And my other reminder -- backstories are fun. If they can be created about typefaces, surely any business can create and leverage all kinds to share with the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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5 Rules for Super Effective Hashtags on Twitter

5 Rules for Super Effective Hashtags on Twitter | Digital Brand Marketing | Scoop.it

Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.

 

How to use hashtags efficiently? How many is too many? Let's have a look at hashtags best practices on Twitter....


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Jeff Domansky's curator insight, August 29, 12:54 AM

Get hashtag help from these practical tips.

malek's curator insight, Today, 11:21 AM

Twitter only gives you 140 characters to work with, so if your hashtag is too long it’ll make it too difficult for people to use it. Keep it under 20 characters at the absolute maximum.

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Three Important Components Of Content Marketing

Three Important Components Of Content Marketing | Digital Brand Marketing | Scoop.it
Content creation and content marketing has become a crucial element to any digital marketing effort. The transition from big brand only tactic to common place for all online marketers has and will ...

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Level343's curator insight, August 28, 10:57 AM

While there are certainly many components to effective content marketing, here are three buckets that really require attention and preparation.

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Mark Zuckerberg Is Making A Huge Move To Threaten Google's Search Business

Mark Zuckerberg Is Making A Huge Move To Threaten Google's Search Business | Digital Brand Marketing | Scoop.it
Facebook is moving to the next step of its 'multiyear voyage' to build a proper search function.

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How To Steal Your Competitors Rankings

How To Steal Your Competitors Rankings | Digital Brand Marketing | Scoop.it

With the right tools it is pretty easy to replicate your competitors rankings. Learn how to take advantage of backlink based competitor analysis.


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45 words to avoid in your email marketing subject lines

45 words to avoid in your email marketing subject lines | Digital Brand Marketing | Scoop.it
Hi [insert name] welcome to our awesomely helpful blog post! ☺

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15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog

15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Here are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more.

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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

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Art Jones's curator insight, August 27, 12:20 PM

On Average 5 times as many people read the headline as read the body copy.


David Ogilvy

Ken Dickens's curator insight, August 27, 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

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Burning Man: Its Wonderful, Weird Economy and Links to Story

Burning Man: Its Wonderful, Weird Economy and Links to Story | Digital Brand Marketing | Scoop.it
Burners spend thousands preparing for the money-free event. But just as the desert community cannot fully escape capitalism, neither can capitalism remain untouched by the "gift economy."

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Karen Dietz's curator insight, August 26, 7:11 PM

Burning Man is happening right now and it's on my bucket list to go to there. Why? Well for one, think of all the awesome stories I'll be able to tell afterward!


But that is not the only reason. I want to go to Burning Man so I can experience/learn more about the ethos and logos of community, values in action, and how the future may look/feel through different economic values that I see emerging today. 


Burning Man is a week-long art event that happens in a totally desolate desert with sandstorms and no water. You pack in all you need. And you pack out everything you generate.


What has this event got to do with storytelling though? Because what I see in Burning Man are the basic tenets of storytelling. Not how to tell a good story. But what principles underpin great storytelling.


Here are the basic principles of Burning Man and the link to storytelling:

  1. Make real connections with people instead of only commercial connections. What counts is connection at the event, not commodity. The highest leverage point in biz storytelling is making connections that keep people devoted to your product/service over time. Not "I tell you a story; you buy my product" short term transactions.
  2. Create something for the collective reward. We swap meaningful stories ultimately to share our wisdom, knowledge, lessons, inspirations which elevate all of us together. This is often what drives the best of the best storytellers.
  3. Invest in a product/service/org for the joy it will bring you and other people. Invest because it is beautiful, not ONLY because a profit exists (think Steve Jobs & Apple). We share stories because of the joy and beauty they bring to ourselves and others, not ONLY because of profits to realize.
  4. Giving and gifting is the culture of Burning Man. The best storytelling emerges when you think of your story as a gift you offer others. In both cases you are feeding souls, not stomachs.
  5. At Burning Man people create awe inspiring art to share. People dream, convene, create, and make. Storytelling is a creative act that also harnesses this same power in the same way. Crafting a story is not a plot or story structure you cram yourself into.
  6. Burning Man can help folks shift, change, and reset back in daily life. Stories can do the exact same thing.
  7. Burning Man is able to not lose its authenticity as it grows bigger. I want to learn that so stories don't lose their authenticity as audiences and connections grow bigger.


Now back to the article -- this is a fascinating story about Burning Man and the values they focus on. It's a terrific example of values in action and how values shape culture. There are good lessons here for all of us in leadership, living values, and org storytelling.


This is a great read to enjoy. Maybe next year I'll get there!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Wow: Four Useful Insights on Amazing Digital Storytelling - The TechSoup Blog - Community - TechSoup

How to Wow: Four Useful Insights on Amazing Digital Storytelling - The TechSoup Blog - Community - TechSoup | Digital Brand Marketing | Scoop.it

The Internet is awash in a flood of digital storytelling tips. You know that telling your story is an important way to connect your nonprofit with your constituents and move people to action, but HOW?!

Look no further! Here are four good ideas to incorporate into your own digital storytelling from two digital storytelling gurus.


Via Ariana Amorim, massimo facchinetti, malek
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malek's curator insight, August 27, 10:32 AM

An ever-expanding universe of platforms for consumer engagement, digital storytelling has never been more important to the long-term vitality of a brand. 

Kirsten Wilson's curator insight, August 28, 12:27 PM

Great insight for those teaching storytelling to those writing or presenting.  The advice is beneficial to anyone needing to deliver a powerful message.

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The Role of Storytelling: What Leadership Looks Like In 20 Years

The Role of Storytelling: What Leadership Looks Like In 20 Years | Digital Brand Marketing | Scoop.it
Let’s face it, most of us are addicted technology futurists. Who doesn’t enjoy speculating about what technology marvels will be commonplace in the coming decades? Will it be 3D printing? Artificial intelligence? “Singularity”? All are buzzwords of the emerging technology future. But what about leadership? If we don’t get leadership right, [...]

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Karen Dietz's curator insight, August 27, 2:10 PM

Here is another article on leadership that will help us chart our future and create it well.


Heaven knows, just looking at the news headlines these days reminds us how critical leadership is. And I'm not just talking at the political level. Nor am I talking about leadership at the big corporate level. I'm talking about leadership at YOUR level -- no matter where you are in your career or professional life. We are all required to be leaders today in some way, shape or form, whether we work alone or with others.


So what skills do we need to cultivate now to be awesome in the next 20? This article covers them.


Out of the 6 discussed, 4 are related to storytelling:

  1. Questions Not Answers. Effective business storytelling is NOT about 'telling'. It's about evoking stories from others and listening. Then sharing a story in return. That's the exact opposite of what is usually taught however. In order to really leverage story as a leader, it's all about mastering the Art Of The Question. Knowing the right kinds of questions to ask when is one of the secrets to the universe. No kidding. You 'gotta master this one.
  2. Employee Pull. Story is a pull technology, not a push technology. Stories pull people into your world. If you are still relating to storytelling as a push technology -- let me tell you a story so I can push my message to you -- cut it out. Pivot and work with stories as a pull technology so you are working with modern 21st Century skills.
  3. Customer Pull. Ditto #2
  4. Purpose. Got a purpose for your company that creates a positive impact on the planet? In order for Purpose to come alive, to capture the hearts/minds of people, story is your #1 vehicle for getting the job done. Get this under your belt today so you are propelled past others who are late to the game.


There are 2 other skills the author talks about in this post. For me they are long on concepts and short on examples or how-to. But they are good signposts to keep on the radar screen and find more articles research on.


OK -- I'm off to client meetings. While I'm gone doing my story thing, read the insights from this article (of which there are many) so you can start preparing today for your leadership of tomorrow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jerry Busone's curator insight, August 28, 8:07 AM

Good spin and interesting 

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Building An Enterprise-Level Search Marketing Team: Part 2

Building An Enterprise-Level Search Marketing Team: Part 2 | Digital Brand Marketing | Scoop.it

In July, I began my two-part series on building an enterprise-level search marketing team.


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Do Customer Interviews Even If You Don't Think You Need To

Do Customer Interviews Even If You Don't Think You Need To | Digital Brand Marketing | Scoop.it

You might think you know your product best when it's a problem you're solving for yourself. But it doesn't hurt to learn more about your customers.


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26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | Digital Brand Marketing | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.

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Neil Ferree's curator insight, August 28, 4:31 PM

If you get stuck coming up with useful and creative ways to enhance your social media updates, give one of these 26 Tactics a shot.


#1: Attention-Grabbing Quotes
#2: Book Recommendations
#3: Celebrate Company Milestones
#4: Dates That Are Fun Celebrations
#5: Evergreen Content
#6: Feature Hashtagged Events
#7: Giveaways and Contests
#8: Help Out by Answering Questions
#9: Interview Staff Members
#10: Jokes and Lighthearted Posts
#11: Kids’ Photos
#12: Link to Useful Content
#13: Mention Others in Your Industry
#14: Negative Posts (Generally Avoid!)
#15: Outtakes and Mistakes
#16: Promotional Posts
#17: Questions for Your Audience
#18: Reply to Messages
#19: Share Other People’s Updates
#20: Thank Someone Who Helped Out
#21: Ultimate Lists of Resources
#22: Visual Content
#23: Weekly Themed Posts
#24: X vs. Y
#25: “You” (Your Audience)
#26: Zen-Like Calm When Responding

malek's curator insight, August 28, 6:48 PM

Creative, resourceful guide. Start small (1-2) ways at a time. 

Don't forget to bookmark

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Run For Your Life: The Perfect Email Templates And Hints For Every Situation

Run For Your Life: The Perfect Email Templates And Hints For Every Situation | Digital Brand Marketing | Scoop.it
If every email you sent was perfectly phrased and well-received right out of the inbox, how much time could you save?

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malek's curator insight, August 29, 6:39 AM

Save an hour a day halving your email time.

Turn email into a less of chore with templates of responses for almost every situation.

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Why Mobile Matters To Your Email Marketing (Infographic)

Why Mobile Matters To Your Email Marketing (Infographic) | Digital Brand Marketing | Scoop.it
Like it or not, using mobile devices has become second nature to us. The world is well and truly mobile. Consumers are behaving differently on smartphones and tablets, which offer different functiona…

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday

Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday | Digital Brand Marketing | Scoop.it

At a time when good-paying freelance assignments are harder to come by, many journalists are heeding the call of native advertising, where the pay is decent and the work is steady. But there’s a cost. Many worry about the impact on their credibility as a journalist. Some are even finding they aren’t so welcome back in newsrooms once they work for the business side.


In the latest in Digiday’s “Confessions” series, we talked to a veteran freelance writer who has written for top women’s magazines and other national publications about the dark side of native. In this case, the journalist was working for a publisher’s content studio, which assigned stories a given client wanted written....


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Jeff Domansky's curator insight, August 29, 4:47 PM

A sadvertising tale... "lowest common denominator" for writer.

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Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem | Digital Brand Marketing | Scoop.it

As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed.


However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our files, including media, images, text, video and more. Let’s face it; you can’t just have a folder on your computer to manage projects anymore. You need a central repository for your team to access and share the necessary files while also keeping it organized. That is why digital asset management (DAM) is now a critical component of the marketing technology ecosystem.


Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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malek's curator insight, August 28, 7:30 AM

DAM represents the challenging piece of the Marketing puzzle that provides central command for deploying visual content and rich media assets that enhancemarketers connect with customers. 

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Science of storytelling: why and how to use it in your marketing - The Guardian (blog)

Science of storytelling: why and how to use it in your marketing - The Guardian (blog) | Digital Brand Marketing | Scoop.it
The Guardian (blog) Science of storytelling: why and how to use it in your marketing The Guardian (blog) However, when people are being told a story, the language processing areas of the brain are activated along with other sensory areas being used...

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Introducing Google’s exciting yet ambitious new Project called Loon | Technology-in-Biz.com

Introducing Google’s exciting yet ambitious new Project called Loon | Technology-in-Biz.com | Digital Brand Marketing | Scoop.it

Loon is Internet access via a network of balloons traveling on the edge of Space.

 

Introducing the latest project from Google [x] called Project Loon.

 

Its where they intend to bring internet access to people in remote areas using network of balloons traveling on the edge of space.


To learn more, visit: http://google.com/loon.

 

Click headline to watch video clip--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Discover The Power Within You: Storytelling and Content Marketing | Business 2 Community

Discover The Power Within You: Storytelling and Content Marketing | Business 2 Community | Digital Brand Marketing | Scoop.it

Read the full article to find out more about these storytelling tips and resources:

5 tips for setting the scene in your next story5 “must read” books on storytelling5 free tools to assist you in storytelling5 videos on storytelling5 blogs that teach the art of storytelling
Via Kim Zinke (aka Gimli Goose)
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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Digital Brand Marketing | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.

 

This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.

 

To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.


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Idris Grant's curator insight, August 28, 4:44 PM

An interesting analysis of today's connected generation.

Idris Grant's curator insight, August 28, 4:47 PM

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

Mike Donahue's curator insight, August 29, 5:29 PM

Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.

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Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck

Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck | Digital Brand Marketing | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

 


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Martin (Marty) Smith's curator insight, August 27, 12:54 PM

add your insight...

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Creating Awesome Video Stories: It's Easy w/ These Tools and Software

Creating Awesome Video Stories: It's Easy w/ These Tools and Software | Digital Brand Marketing | Scoop.it
Do you want to use video to market your business online? This article shows tools and resources to create online videos and market your business right now.

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Naomi Assaraf's comment, August 27, 3:33 PM
ugh. I'm a supporter of the social media summit, but it seems like every article they write lately is a blatant ad for SMS. That's not what content should be used for. I'm really disappointed with that strategy.
Karen Dietz's comment, August 27, 9:15 PM
I agree with you Naomi. When I saw the ad at the end of the article I was a bit disappointed. Luckily it can mostly be ignored while readers grab the insights about the tools. Hope you are having a great day.
Janet Vasil's curator insight, Today, 1:02 PM

Video tools keep getting better and easier.  Good article about some of the latest options.