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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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Rescooped by Os Ishmael from Business in a Social Media World
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Driving Traffic from Facebook - Whiteboard Friday

Driving Traffic from Facebook - Whiteboard Friday | Digital Brand Marketing | Scoop.it
Facebook is clearly a great potential source of traffic, but it isn't always clear how to optimize for that traffic. In today's Whiteboard Friday, Rand offers a list of 10 tips that we think you'll... *like.* :-)

Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Future of Digital Retail

The Future of Digital Retail | Digital Brand Marketing | Scoop.it

The next two years will bring about new behavioural realities of device connected retail environments. What sort of shopper habits will develop as new retail technologies become widespread and expected by the consumer? And most importantly, what can retailers actually do about it?

 

Yes, current retail environments (both on and offline) are data-rich and increasingly personalised. But culture hasn’t caught up yet. In the past, technological advances in retail have been defined by the friction they introduced to the shopping process, rather than convenience. Think of the current state of self-checkouts; theoretically timesaving, but in practice just an often-broken inconvenience. It hardly feels like progress.

 

But not for long. Retailers are growing savvy and sophisticated in their use of new technologies to improve customer experience (and their bottom line). As these realities take hold and culture adapts around new technological promise, entirely new consumer patterns and expectations will emerge....


Via Jeff Domansky
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Marco Favero's curator insight, Today, 3:55 AM

aggiungi la tua intuizione ...

John Caswell's curator insight, Today, 4:14 AM

Insight hunt..

LaurentHinard's curator insight, Today, 4:19 AM

When customers patterns and expectations will meet all retail technologies made to reduce friction and to increase customer experience.

   
Rescooped by Os Ishmael from digital marketing strategy
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13 Unusual People to Email or Snail Mail ...Who Might Actually Respond! #infographic

13 Unusual People to Email or Snail Mail ...Who Might Actually Respond! #infographic | Digital Brand Marketing | Scoop.it
Ever dream about becoming pen pals with a world-famous person such as a celebrity, public figure or fictional character? You're not alone and this infographic from the nice folks at Experian Data Quality QAS will teach you how!

Do you have something you want to tell friends, family members or acquaintances after you've passed on? Do you want to write an email of advice to your future self. All possible! The only thing that is not possible sadly would be contacting your past self! If it were, I imagine the world would be a very different place.

Via malek
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4 questions to expert content curator Karen Dietz

4 questions to expert content curator Karen Dietz | Digital Brand Marketing | Scoop.it
Every week, one curator answers four questions to help you understand why curation should be part of your content strategy. This week, our guest is Karen Dietz.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, Today, 1:47 PM


Very excited to feature [url=/u/147594 x-already-notified=1]Karen Dietz[/url] on the blog today. 


In four questions, she tells us why curation is such a beneficial practice. For example, do you know that she got a book deal thanks to it? 


Read it all at http://socialmediaslant.com/curator-karen-dietz/


---------------------


Cendrine Marrouat 

Rescooped by Os Ishmael from Digital Content Marketing
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The World's Top 10 Most Innovative Companies of 2015 in Advertising/Marketing

The World's Top 10 Most Innovative Companies of 2015 in Advertising/Marketing | Digital Brand Marketing | Scoop.it
From brands dropping cultural truth bombs to Greenpeace razing web clutter, today's best advertising doesn't resemble advertising at all.

Via brandinmind
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Rescooped by Os Ishmael from Online Marketing Resources
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How to Optimise Your Product Pages for Higher Conversions

How to Optimise Your Product Pages for Higher Conversions | Digital Brand Marketing | Scoop.it
Are your product pages driving doing their job? Get higher conversion rates by putting these tips to work on your own product pages.
Via Pedro Da Silva
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Rescooped by Os Ishmael from How to find and tell your story
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Shaping Your Stories: Timing, Trials, Transformation... | LinkedIn - Jay Golden

Shaping Your Stories: Timing, Trials, Transformation... | LinkedIn - Jay Golden | Digital Brand Marketing | Scoop.it

""Jay! I'm working on my stories!" Said my friend Janie recently. Her three-year-old son was apparently asking for story after story - about 30 stories a day. At first, she said, it was exhausting, but she quickly started to learn some techniques. For example, she said, "I had to use similar stories for different purposes, to keep them fresh. Then I started using sensory details, and funny, enough, continued to learn again and again: The stories have to go somewhere."

 

And I'll tell you this is the same lesson I'm always learning: our stories, too, have to go somewhere. They have to take the audience along, through a journey of change, which shifts how the world works. And along the way, our stories don't just tell us what happened; our stories to tell us why it happened."

 

Read the full article to find out more about these storytelling techniques:

Scan your journeyKnow the changesOwn your messagesImmerse yourself in the experienceDetails, detailsGo into trial, but don't get stuckSurprise!Use key phrases and metaphorsTravel across timeFind the lessonTell it firstGet your story goggles on
Via Kim Zinke (aka Gimli Goose)
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The Most Important M’s In E-commerce

The Most Important M’s In E-commerce | Digital Brand Marketing | Scoop.it

New technologies have been developing faster than ever before. While mobile commerce continues to grow faster than expected, have you ever wondered, what are the most powerful and valuable online shoppers? Well, it is very possible that you came across with this term already. They are the so-called “Millennials”...


Via Jeff Domansky
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Maria Rekrut's curator insight, March 4, 8:45 AM

Good Information for #VacationRental Owners, as these will be our next customers.

Mediacle's curator insight, March 4, 9:53 AM

Yes, in this flat and ever-changing era, we've to be technically advanced from every nook!

 

terry clarke's curator insight, March 4, 11:04 PM

I typically hate stereotypes of any kind, but this collection of the common traits of "Millenials" was somewhat entertaining.

Rescooped by Os Ishmael from digital marketing strategy
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8 Ways to Improve Social Shares for Your Blog |

8 Ways to Improve Social Shares for Your Blog | | Digital Brand Marketing | Scoop.it
Do you want more social shares for your blog content? This article shares eight ways to optimize your blog content for sharing and tools to help you.

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Guide To The Google Tag Manager API

Guide To The Google Tag Manager API | Digital Brand Marketing | Scoop.it

In this article, Google Developer Expert Simo Ahava, walks you through how the Google Tag Manager API works, what you can do with it, and then he wraps things off with a simple example, where he uses Python to list the GTM accounts and containers...


Via Pedro Da Silva
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UI and UX Trends in 2015 - Postion²

UI and UX Trends in 2015 - Postion² | Digital Brand Marketing | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


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iNeoMarketing's curator insight, February 11, 8:07 PM

Long scroll and flat design, both mobile driven, are two reasons why we changed our website: http://ineomarketing.com 

Rescooped by Os Ishmael from UX-UI-Wearable-Tech for Enhanced Human
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A Guide to the Internet of Things (Intel Infographic)

A Guide to the Internet of Things (Intel Infographic) | Digital Brand Marketing | Scoop.it
Infographic: Billions of online objects, or the Internet of Things, are making the Web wiser; learn what it means for the future of possibility.

Via Olivier Janin
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Olivier Janin's curator insight, March 4, 6:16 AM

it's an infographic, all is embedded ;)

via  ‏@jeromewallut  

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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What Is a Good Landing Page Conversion Rate?

What Is a Good Landing Page Conversion Rate? | Digital Brand Marketing | Scoop.it

I recently came across a quote during one of my Pinterest-binges that lends itself really well to this situation:"Why settle for average when amazing is attainable?"

 

So while somewhere around 2% is often considered a healthy conversion rate, the businesses that are really going to stand out are the ones that refuse to settle. To help inspire your business to rise up, we've put together some tips aimed at turning a good conversion rate into a great conversion rate....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 3, 2:36 AM

Useful tips aimed at turning a good conversion rate into a great conversion rate.

Marco Favero's curator insight, March 3, 3:44 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Trends Every B2B Business Should Know | McRae and Co.

Content Trends Every B2B Business Should Know | McRae and Co. | Digital Brand Marketing | Scoop.it

Via massimo facchinetti
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Rescooped by Os Ishmael from Blogging, Social Media & Tools
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HTTPS as SEO Ranking Signal declared by Google | Boost IT

HTTPS as SEO Ranking Signal declared by Google | Boost IT | Digital Brand Marketing | Scoop.it
If you want to improve your search ranking, you need to know that Google is using HTTPS as a SEO ranking signal, even if you don't sell anything or have secure information on your web site.

Via Joan Stewart
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Joan Stewart's curator insight, Today, 8:04 AM

Why Secure Socket Layer is ranking better with Google.

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Top 10 Resources for UI/UX Designers | TrackDuck

Top 10 Resources for UI/UX Designers | TrackDuck | Digital Brand Marketing | Scoop.it
Todd Riddle passes 10 resources for UI/UX designers to get inspiration from

Via yannick grenzinger
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Rescooped by Os Ishmael from digital marketing strategy
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5 Tips for Creating Powerful Brand Advocates [Infographic]

5 Tips for Creating Powerful Brand Advocates [Infographic] | Digital Brand Marketing | Scoop.it
Brand advocates can be a reliable way to grow your business. Here are some tips for creating powerful advocates through word-of-mouth, customer retention programs, rewards programs, and more.

Via malek
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Should journalism worry about content marketing?

Should journalism worry about content marketing? | Digital Brand Marketing | Scoop.it
At a glance, the Daily Growl could be any morning news meeting held in the

Via brandinmind
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Rescooped by Os Ishmael from Online Marketing Resources
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How To Build a Keyword Matrix [and Why You Need One]

How To Build a Keyword Matrix [and Why You Need One] | Digital Brand Marketing | Scoop.it
If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. A keyword matrix combines several layers of data including intent, competition, and content focus.

Via Pedro Da Silva
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Connected Consumer report: the devices we own - Webloyalty UK

The Connected Consumer report: the devices we own - Webloyalty UK | Digital Brand Marketing | Scoop.it

With the vast majority of people owning at least one device thatcan access the internet, today’s consumer is truly connected. Though in the scheme of things smartphones, tablets and e-readers are relatively new inventions, they are devices thatconsumers have rapidly adopted and integrated into their lives.How much time  does the UK spend online?...


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Jeff Domansky's curator insight, March 4, 2:51 AM
60 days a year online on average? The Connected Consumer report from Webloyalty looks in detail at the devices owned by UK consumers, and how they are used in the shopping process.
Rescooped by Os Ishmael from digital marketing strategy
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7 Free Facebook Tools Marketers Should Consider

7 Free Facebook Tools Marketers Should Consider | Digital Brand Marketing | Scoop.it

“Are you looking for ways to enhance your Facebook marketing?Do you want to capture the attention of more prospects and customers?The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.In this article you'll discover seven v”


Via Peg Corwin, Eva Mª Antoñanzas, malek
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Peg Corwin's curator insight, March 1, 11:54 AM

Learn about how you can use tools like Audience Insights, Compass, Facebook URL Debugger, Headline Analyzer, SumoMe and Facebook Timeline Contests in your Facebook marketing.

Rescooped by Os Ishmael from The Content Marketing Hat
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The Next Generation of Content Marketing: 6 Insights About Intelligent Content

The Next Generation of Content Marketing: 6 Insights About Intelligent Content | Digital Brand Marketing | Scoop.it
In a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days?

Via Mike Allton
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Rescooped by Os Ishmael from How to find and tell your story
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7 Examples of Great Storytelling For Boring Brands | SEJ

7 Examples of Great Storytelling For Boring Brands | SEJ | Digital Brand Marketing | Scoop.it

"Some brands are inherently sexy, like the Ford Mustang.  The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car).


Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products.

 

How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling?  Creating a great story means digging right into the heart of what makes a company or a product special."


Read the full article to see some examples of brands big and small making it happen and how they fit into these categories:

Speak the Native LanguageUse Humor to Approach Delicate SubjectsCreate a New StoryMake Your Customers the StarsTreat Your Employees Right
Via Gregg Morris, Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, March 4, 3:46 PM

It can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work.  The key - remain authentic.

Rescooped by Os Ishmael from UX-UI-Wearable-Tech for Enhanced Human
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Infographic: How Does Google Plan to Transform Healthcare?

Infographic: How Does Google Plan to Transform Healthcare? | Digital Brand Marketing | Scoop.it
Forget the “sky’s the limit.” Google is reaching for the moon when it comes to healthcare innovation.

Via Celine Sportisse, Olivier Janin
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Sunnie Southern's curator insight, March 4, 9:53 AM

All these big tech companies really need to better understand how to work with the FDA & anticipate where regulation will go, if they are going to be successful....  I hope they are! 

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5 Essential Types of Social Proof (and the Psychology Behind Them)

5 Essential Types of Social Proof (and the Psychology Behind Them) | Digital Brand Marketing | Scoop.it

You’re walking along a busy sidewalk, dodging passersby, when a small group of people catches your eye. They’re standing in the middle of the path, heads tilted back in unison, staring at the sky.

 

You look, but you can’t see anything. Still, the crowd stares. You stand with them, searching for the source of their fixation. The crowd grows around you, and soon dozens of people are staring wordlessly into the sky.

 

Believe it or not, this is a real-life study conducted in 1969 by psychologist Stanley Milgram. A small group of people staring silently into an empty sky was influential enough to cause 80% of passersby to copy their actions, without any reason for doing so.

 

The Power of Social Proof

 

This is the power of social proof: our innate psychological tendency to use the wisdom of the crowd to influence our own decisions....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 3, 2:26 AM

Exploring the social media possibilities of social proof.

Marco Favero's curator insight, March 3, 3:44 AM

aggiungi la tua intuizione ...

Teresa Levy's curator insight, March 5, 10:13 AM

this may be the force of a mob