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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 12:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 12:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 12:41 PM
Rhonda and comeja, glad you found the article useful!
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18 Apps That Will Inspire Creativity In Your Everyday Life - Huffington Post

18 Apps That Will Inspire Creativity In Your Everyday Life - Huffington Post | Digital Brand Marketing | Scoop.it

Mobile devices like iPads and Androids have transformed the way we experience boredom. No longer is a wayward commuter forced to play Snake or Tetris, occupying themselves in a hardly satisfying, and utterly pixelated virtual reality. The tablet or smart phone-wielding travelers can now immerse themselves in an entire library of art and culture-related distractions, finding solace in everything from a Vincent van Gogh game to a digital version of the Louvre.



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Willemijn Schmitz's curator insight, Today, 1:23 AM

Wow!

Brian Yanish - MarketingHits.com's curator insight, Today, 5:12 AM

Thanks Marty, looks like I have a few new apps to try.

Jeff Domansky's curator insight, Today, 10:20 AM

Creativity with your coffee and commute. Highly recommended! 9/10 

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7 Ways to incorporate Halloween into your Marketing Campaigns - Smart Insights

7 Ways to incorporate Halloween into your Marketing Campaigns - Smart Insights | Digital Brand Marketing | Scoop.it
 Halloween marketing party tricks - you are never too old The holidays are coming. However, holiday shopping no longer waits until Black Friday or even the. Marketing topic(s):Campaign creative. Advice by Expert commentator.

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malek's curator insight, September 29, 5:13 AM

Almost everyone is obsessed with Halloween.

Halloween display, perfect pumpkin, scary dressing, horrific cocktail, super ghost playlist. 

How to do "trick-or-treat", a punch of "scary movies", and getting your pets in the spirit.

You're now more than ready to start the action

malek's comment, September 29, 4:37 PM
Thank you @Os for support
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Is It Time to Re-Think Long-Form Content?

Is It Time to Re-Think Long-Form Content? | Digital Brand Marketing | Scoop.it

The recent topic de jour for content marketing has been quality over quantity. So, is it time to start producing a weekly 5,000-word opus? Not necessarily.


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Rescooped by Os Ishmael from Business in a Social Media World
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How to Evaluate and Optimize Your Best Social Media Content

How to Evaluate and Optimize Your Best Social Media Content | Digital Brand Marketing | Scoop.it
Tips and methods to evaluate social media and optimize your posts

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 29, 12:56 PM



The ROI of content marketing is one of the most discussed and yet least practiced social media activities. It partly has to do with the fact that it looks scary for anyone not knowing where to start.


Kevan Lee has written a great guide to help you with that. He shares five methods that all have their pros and cons but are worth giving a try! I love #1: Kaushik's 4 major social metrics!

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Facebook Launches Atlas, Extending Ad Serving Reach Across The Web

Facebook Launches Atlas, Extending Ad Serving Reach Across The Web | Digital Brand Marketing | Scoop.it

Over the past few months there have been a variety of stories about how Facebook intends to challenge Google across the internet using Atlas. That day has


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Creativity Drives Business Success

Creativity Drives Business Success | Digital Brand Marketing | Scoop.it

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, September 29, 8:53 AM

An interesting article by Adobe highlighting the major findings from a recent research study that examined the market performance of self reported "creative" companies--the "creative dividend". They also suggest five key implications from their interpretation of the results.  

 

Of course, as with any research that relies solely on self reported data--how valid is it. At the end of the day it probably raises more questions than it answers from a brand strategy perspective.

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How Emotional Storytelling Makes a Good Story Great for Business

How Emotional Storytelling Makes a Good Story Great for Business | Digital Brand Marketing | Scoop.it
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.

Via Kasia Hein-Peters, brandinmind
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Kasia Hein-Peters's curator insight, September 28, 10:04 PM

What is the story about your brand?

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7 tips for gathering quality feedback from your customers

7 tips for gathering  quality feedback from your customers | Digital Brand Marketing | Scoop.it

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How to Use Twitter Advanced Search Queries for Leads

How to Use Twitter Advanced Search Queries for Leads | Digital Brand Marketing | Scoop.it

Do you struggle to find leads on Twitter? This article shares four ways to use Twitter advanced search queries to generate leads.


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How and Why to Create a Blog Style Guide

How and Why to Create a Blog Style Guide | Digital Brand Marketing | Scoop.it
Whether you’re guest blogging for others, or you’re soon-to-be accepting guest bloggers on your own site, it’s important to make your requiremen

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KitKat Has the Best Response So Far to Apple's #Bendgate Scandal

KitKat Has the Best Response So Far to Apple's #Bendgate Scandal | Digital Brand Marketing | Scoop.it
The Internet is getting bent out of shape today over news that Apple's iPhone 6 can get bent out of shape when it's in your pocket. A few brands have latched on to so-called #bendgate with some halfhearted tweets. But so far, it appears KitKat is leading the way with the least objectionable brand tie-in.

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malek's curator insight, September 27, 5:47 AM

Funny, smart ad; taking into consideration the fact that Kitkat is also the name of Android's new version, the competitor of Apple

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10 LinkedIn Metrics That Matter

10 LinkedIn Metrics That Matter | Digital Brand Marketing | Scoop.it

“In my previous post, Key Performance Indicators (KPIs) for Your Social Media Dashboard, we took a look at the most common and useful metrics to consider when monitoring a brand performance on social …”


Via Stefano Principato, massimo facchinetti, Jesús Hernández, malek
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8 Reasons to Implement a Holistic SEO Campaign [Infographic] - B2B Infographic

8 Reasons to Implement a Holistic SEO Campaign [Infographic] - B2B Infographic | Digital Brand Marketing | Scoop.it

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected). 


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Marco Favero's curator insight, September 25, 2:53 PM

aggiungi la tua intuizione ...

Imran Kadri's curator insight, September 26, 7:00 AM

A really interesting and helpful look into why being cohesive with your various marketing strategies is the best way to boost your brand and maximise your profit.

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10 Content Marketing Lessons from The World's Fastest Growing Websites

10 Content Marketing Lessons from The World's Fastest Growing Websites | Digital Brand Marketing | Scoop.it
Everyone is now a publisher


We are all publishers. And we want to make a dent in the universe but we don’t want to admit it for fear of standing out. Everyone wants to be epic and awesome but it’s never said but mumbled under our breath. Often it’s a silent thought.


No one says “I want to be average”




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malek's curator insight, September 29, 5:00 AM

Insightful few lines for CURATORS

"Curation is often underrated and should be an important part of your content marketing.

Buzzfeed does the same.

They see what is pumping and then add their own spin to it.



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Best Brand Storytelling Site On The Web From Microsoft?

Best Brand Storytelling Site On The Web From Microsoft? | Digital Brand Marketing | Scoop.it
Microsoft Stories: Best Brand Storytelling Site On The Web?
Business 2 Community
Hmm…strange for a corporate storytelling site, don't you think? Not if you're focused on one thing, and one thing only: Content.

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Karen Dietz's curator insight, September 29, 7:28 AM

This post by Arik Hanson is a review of Microsoft's website and the storytelling that is going on there. This is one company that's getting business storytelling right.


Why? Because Microsoft seems to be focusing more on sentiment than social signals. Now that's a change. I'm not sure if that's a good idea or not, but the quality of their storytelling is high. Maybe that's because they are more concerned about the quality of the story they are crafting than social media metrics. It seems logical the two are not mutually exclusive, but this seems to be Microsoft's strategy.


Enjoy the article and poking around the Microsoft site for examples of really good storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Martin Sturmer's curator insight, September 29, 8:49 AM

http://www.microsoft.com/en-us/news/stories/index.html

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Want to inspire staff? Let customers do it for you with stories.

Want to inspire staff? Let customers do it for you with stories. | Digital Brand Marketing | Scoop.it
Kevin Murray explains how really savvy leaders succeed in outsourcing inspiration

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Karen Dietz's curator insight, September 29, 10:07 AM

Here's the original link to the article:

 http://www.cityam.com/1411691919/customers-will-inspire-your-staff-better-you


This article asks and important question about the relationship with your staff and customers: what stories are they telling? And even more, what stories are the two groups telling to each other?


Author Kevin Murray makes the point that savvy leaders finds multiple ways to connect customer experiences to employee behaviors. When customers get an opportunity to share their stories directly with staff, they often come away more motivated and inspired. And when staff share their stories with customers, inspiration can flow the other way, too.


Of course, this all depends on positive experiences being shared -- or experiences where a positive outcome was the result. 


Nevertheless, I like the questions Murray poses in his blog post that will get you started leveraging this particular application of story work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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7 Obsolete SEO Tactics You’re Wasting Your Time On

7 Obsolete SEO Tactics You’re Wasting Your Time On | Digital Brand Marketing | Scoop.it

SEO has changed over the years, and what worked once doesn’t necessarily work now...


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5 Steps to Empowering The Modern Marketer | Visual.ly

5 Steps to Empowering The Modern Marketer | Visual.ly | Digital Brand Marketing | Scoop.it
Today's marketers are awash in data, and they're struggling to understand how to best make use it to serve more connected and educated consumers. The

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The Anatomy Of A Solid Inbound Marketing Campaign

The Anatomy Of A Solid Inbound Marketing Campaign | Digital Brand Marketing | Scoop.it
Looking to run an inbound campaign? Here are the elements you need to consider.

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Persona Research and SEO: Nobody Googles Their Problems

Persona Research and SEO: Nobody Googles Their Problems | Digital Brand Marketing | Scoop.it
You want to help your customers solve problems, but they're searching for solutions. Creating a persona can help you find those top-of-funnel keywords.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, September 27, 4:52 AM

How to dig down and better understand buyer problems when they are in the information discovery stage, where you can build trust.

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The Yahoo Directory -- Once The Internet's Most Important Search Engine -- Is To Close

The Yahoo Directory -- Once The Internet's Most Important Search Engine -- Is To Close | Digital Brand Marketing | Scoop.it

For some, it may seem like there has always been Google, and it's always been the main way people have found things on the web. But before Google, there wa


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Marco Favero's curator insight, September 27, 3:00 PM

aggiungi la tua intuizione ...

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How to Collect Email Leads from Twitter in a Google Spreadsheet

How to Collect Email Leads from Twitter in a Google Spreadsheet | Digital Brand Marketing | Scoop.it

Learn how to capture email addresses of Twitter users in a Google Spreadsheet with the help of Lead Generation Cards that are available to all Twitter users.


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Secrets Of The Most Shared Business Publishers

Secrets Of The Most Shared Business Publishers | Digital Brand Marketing | Scoop.it

This week we used Insights data to see how some different business sites are performing on Facebook, LinkedIn and Twitter during the month of September to yesterday (September 1 to 24).

 

Business news is hotly discussed in the social space. Some of the most talked about digital news sites of recent times (Business Insider, Quartz) cover business daily, while stalwarts like the Wall Street Journal and Forbes have also made themselves very visible in the new social landscape.

 

We picked seven prominent sites and ran some queries in our Insights dashboard:

The Financial Times

The Wall Street Journal

Quartz

Business Insider

Harvard Business Review

Forbes

Bloomberg.com

 

We used the data to analyze the biggest stories by network, the most ‘social’ writers at different sites, and overall site performance. Insights also allowed us to graph their average share counts per story....


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Jeff Domansky's curator insight, September 27, 12:17 AM

Lots of valuable business news insight in this report.

Austin Musgrove's curator insight, September 28, 2:48 PM

I found this article very interesting because it relates to my Social Media project.  I chose to analyze Forbes in the Magazine industry.  The article identified many different strengths of Forbes Magazine and directly compared them to other business publishers.  Forbes proved to be the most shared publisher on LinkedIn and had the most overall tweets on Twitter.  I also discovered that Forbes had some of the most popular articles for the month of September.  I look forward to analyzing my own data for the project and comparing it with this article! 

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Marvel´s Secret Formula: Storytelling For Businesses

Marvel´s Secret Formula: Storytelling For Businesses | Digital Brand Marketing | Scoop.it
Marvel´s Secret Formula: Storytelling For Businesses. intelligenthq Lately, storytelling has been increasingly praised as the most important tool to be use

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Karen Dietz's curator insight, September 26, 10:05 AM

I would never choose this methodology for generating stories -- and that is exactly why I curated this piece. Because the  process shared here will work perfectly for a whole bunch of people.


There are multiple ways to generate stories and the key is to find the methodology or process that works best for you.


Here blog post author Maria Fonseca shares how comics writer Stan Lee came up with his stories. Maybe the same process -- add your own tweaks -- will work for you.


Happy story creating!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Top Google Search Rank Factors in 2014

The Top Google Search Rank Factors in 2014 | Digital Brand Marketing | Scoop.it
Search Engine Marketing - To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent ...

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Neil Ferree's curator insight, September 25, 2:11 PM

I was surprised to learn some of the key ranking factors we focussed on in the past were no longer as influential as they once were.


If you want to get your webpages, articles and videos to rank high in the search engines, here are the moving parts you need to know and how they influence the Google algorithm.

Neil Ferree's comment, September 25, 2:12 PM
Ping @Ally Greer this scooped story includes my smip.ly sharing routine in casae you were still curious how snip.ly works w/ scoop.it?
malek's curator insight, September 25, 3:55 PM

"Relevant terms" is

  • Double the weight of % backlinks with keywords
  • Triple the weight of word count in anchor text
Don't forget to enlarge the chart to relate to this revolution!