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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 12:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 12:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 12:41 PM
Rhonda and comeja, glad you found the article useful!
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The Most Influential CMOs On Twitter Forbes

The Most Influential CMOs On Twitter Forbes | Digital Brand Marketing | Scoop.it

As the necessity of CMOs’ taking center stage in social media for the sake of their companies–and their personal brands–solidifies, so too do rankings of their stature in the social sphere. The latest is from social-media analytics firm PeerIndex, which has created a list of the most influential big-brand CMOs on Twitter TWTR -2.05% based on PI score. A PI score includes an executive’s activity score, audience score and authority score.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 10, 7:39 AM

Excellent list of follows on Twitter as indicated by PeerIndex and Forbes. Recommended reading.

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What to Learn from the Man Who Managed Reddit's Community of Millions

What to Learn from the Man Who Managed Reddit's Community of Millions | Digital Brand Marketing | Scoop.it

Reddit is considered one of the world’s leading news and social sites, with over 5.5 billion pages served to over 100 million unique visitors spanning 186 countries. It’s also known as one of the most engaged, vocal and opinionated communities on the web. It’s given birth to international movements. It’s found lost children. It’s sparked fiery debates in the media over what the internet should and shouldn’t be.


Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 10, 2:04 PM


Being a community manager is a lot of work!

This feature article on Erik Martin is very interesting and thorough. 

"The best community managers are the ones who commit to reading and listening in all day long to see what users care about, not just checking in when there is a problem. "

Important points in this article: It's about people and don't be a slave to data. 
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The Science Behind Why Small Teams Work More Productively

The Science Behind Why Small Teams Work More Productively | Digital Brand Marketing | Scoop.it

A look inside Jeff Bezos’ two pizza rule and what you can learn from it.


Via Marion Mulder
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Marion Mulder's curator insight, July 8, 2:27 PM
Size does matter! Keep it small....
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Fundamental Ways We Use Data Visualizations

The fundamental ways we use data visualizations effectively (with examples).

Via Stefano Principato, massimo facchinetti
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A brief overview of social listening for small and personal brands: benefits, tools, and tips

A brief overview of social listening for small and personal brands: benefits, tools, and tips | Digital Brand Marketing | Scoop.it
Hello Cendrine, I wanted to send a quick note to thank you for mentioning our company on your blog. Much appreciated, XXXX

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 9, 2:37 PM


Social media monitoring is a very important, yet overlooked area of social media branding. This article is just a short introduction. 

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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | Digital Brand Marketing | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...

Via Cindy Rudy, massimo facchinetti
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The Power of Story Branding: Which country does the world most good?

It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worl...

Via Karen Dietz
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Karen Dietz's curator insight, July 8, 9:03 AM

Simon Anholt recently delivered this TED talk and it is a doozy on several fronts.


What caught my attention when watching this is the point Simon makes about a nation's brand story -- i.e. reputation -- and its effect on economic prosperity plus being able to make a difference in the world.


If this is true for nations, it also holds true for business. Which is one reason why companies embracing doing good in the world as a fundamental way of doing business are gaining more customers in the marketplace. This is beyond simply attaching your company to a social cause.


This is a terrific talk and you will be surprised at which countries do the most good in the world. Simon indicates that these countries consciously create their story. People are attracted to that story, which they in turn tell. At least that seems to be part of the dynamic Simon talks about.


Maybe I'm reading too much into this -- or maybe not. In the end, if you wanted your country to be in the top 10, what parts of your country's story needs to change? What kind of story do you want to be a part of?


If this was a business list, what would need to happen to have your company be in the top 10? What kind of story (stories) would it need to be embodying and sharing?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | Digital Brand Marketing | Scoop.it
Brands use social for storytelling 88 percent of the time.

Via Karen Dietz, malek
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Karen Dietz's curator insight, July 8, 9:18 AM

Here's some eye-candy for us biz storytellers -- a handy infographic capturing salient content about why storytelling works and application for business.


Keep this around for presentations, blog posts, etc. As a piece of storytelling shorthand, it could be useful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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5 Useless Elements You Need To Remove From Your Blog Right Now!

5 Useless Elements You Need To Remove From Your Blog Right Now! | Digital Brand Marketing | Scoop.it
Your blog is leaking cash and I'll show you how to plug the leaks. There are useless elements on your blog that are costing you money. Find out more here.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 5, 2:34 PM


It's easy to get distracted when visiting blogs with busy sidebars. 


Adam Connell offers some useful pointers to make things easier for your readers. 

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Digital to Grow to 75% of Marketing Budgets [Infographic]

Digital to Grow to 75% of Marketing Budgets [Infographic] | Digital Brand Marketing | Scoop.it
The findings of an Accenture Interactive CMO survey have been remixed into an infographic, appearing on Adweek this week.
In the next 5 years, digital could account for 75% of marketing budgets, with mobile accounting for more than 50%.

Via Brian Yanish - MarketingHits.com, malek
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Social Media for Lead Generation

Social Media for Lead Generation | Digital Brand Marketing | Scoop.it
Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily.

Via Laurent J.V. Dubois, massimo facchinetti, malek
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Pallab Kakoti's curator insight, July 4, 2:31 PM

The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverages the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles. The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts.

 

Read More // http://pallab-kakoti.blogspot.in/2014/02/social-selling-b2b-sales.html

 

 

 

Some may see conversion as an online transaction, others as a sign up or an upgrade to a paid plan. Conversion objectives vary and are therefore crucial to define the attributes for different referrers & social networks. Determine the original referrer as the first touch attribution where they first heard & saw the social content or was it the referrer of the visit where the story was seen and where the actual conversion occurred as the last touch attribution.

 

Read More // http://pallab-kakoti.blogspot.in/2014/03/social-media-impact-to-boost-conversions.html

 

 

#plbkkt via #hshdsh

 

#blogs4bytes // Follow the conversation

massimo scalzo's curator insight, July 5, 2:37 AM

How To...

BogDan Wrzesinski's curator insight, July 8, 8:25 AM
Marketing is Good! Selling is Better!
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Future of Digital Marketing Agencies

The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their…

Via Pedro Da Silva
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malek's curator insight, July 5, 7:36 AM

Marketing agency services is going through evolution, advertising is taking a much steeper course of change.. . For instance, while many different media outlets are available for communicating with customers, the ability to distinguish between outlets is becoming more difficult due to the convergence of different media types.

Bettina Gifford's curator insight, July 5, 3:54 PM

Diversity is the key..

massimo scalzo's curator insight, July 6, 5:16 AM

What will happen to Digital Marketing Agencies?

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Why Your Marketing Needs to Include Your Company's Story | KISSmetrics

Why Your Marketing Needs to Include Your Company's Story | KISSmetrics | Digital Brand Marketing | Scoop.it

"Would you like to know how you can instantly connect and build trust with your audience, no matter what business you’re in?  It’s about telling your story.


In order to help you do that, I’m going to walk you through a 3-Step Story Formula that will show you how you can determine, with the precision of a surgeon’s scalpel, what story to tell, exactly how to write it, and what you need to say in order to get a response (like a click, an opt-in, or even a purchase)."


Read the full article to find out more about these three steps and see examples:

Find your "origin" storyStructure it “hero’s journey” styleHow to close
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, July 2, 11:59 PM

Tell your story well, so your best customers can tell it, too.  Use your story on your company’s about page, in your emails, in your brochures, in any direct mail you send out, and at events where you are speaking. The rule is: “Everywhere you are, your story should be, too.”

Miguel A. de Jesus's curator insight, July 5, 12:57 PM

It is very important to communicate, not your sameness but your distinctions/differences to your marketplace!

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The top storytelling brands

The top storytelling brands | Digital Brand Marketing | Scoop.it
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Via brandinmind, Soraia Ferreira, massimo facchinetti
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Dumbing down the Internet of Things with Spark OS | Colin Neagle | NetworkWorld.com

Dumbing down the Internet of Things with Spark OS | Colin Neagle | NetworkWorld.com | Digital Brand Marketing | Scoop.it

A little over a year ago, the people behind the Spark system for connecting everyday devices to the internet launched a Kickstarter campaign seeking a modest $10,000 in funding.

 

Today, the company announced $4.9 million in Series A funding, The Next Web reports. Maybe they’re onto something.

 

The funding coincides with the announcement of the Spark OS, which aims to make it easier for anyone – from seasoned network engineers and developers to hobbyists and designers – to build internet-connected devices.

 

The Spark Core, which has been available in beta since November and is already featured in a couple of commercial products, is a $39 board that runs Arduino code and provides connectivity to a previously disconnected device. The new cloud-based Spark operating system aims to make Core-enabled devices truly smart without becoming too expensive. Some examples, as shown in the ironic but sufficiently illustrative promotional video below, include programming lights to turn on automatically after sunset or doors to lock themselves after they've been shut.

 

The idea is not just to make it easier to connect the devices that people want to connect, but to make the best possible use of that connectivity. A cloud operating system, as pointed out in the above video, means this connectivity can extend beyond just the ability to control a light switch with a smartphone, and can make these newly connected devices communicate with each other in a way that makes them more useful.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Why Mobile Matters - Now

Why Mobile Matters - Now | Digital Brand Marketing | Scoop.it

We've been hearing that mobile will change everything for years. This post is about why I think that time has finally come, and why marketers need to pay attention.


Via Pedro Da Silva
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Value-Based Marketing: Sources of Content Inspiration

Value-Based Marketing: Sources of Content Inspiration | Digital Brand Marketing | Scoop.it

...But what’s a business owner or a content marketer to do if they’re supposed to come up with great content, and they don’t know where to start?

 

Everyone knows that content is the key to turning a lead into a buyer.

 

Each lead reads through your content and takes away something that they find useful. If your content isn’t valuable to them, they’re less likely to pay attention to your brand and what you have to say. No amount of SEO, keyword lacing, or fancy gimmicks can replace high-quality content.

 

So where can you find some inspiration for your content? Here are some ideas....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 9, 6:40 AM

Great tips on where to look for your content ideas.

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How to Use Curation to Create Unique, Original Content | Contently

How to Use Curation to Create Unique, Original Content | Contently | Digital Brand Marketing | Scoop.it
It turns out you can engage your audiences just as effectively curating existing work as you can creating new material.

Via Jessica Kelly, malek
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Jessica Kelly's curator insight, July 7, 2:43 PM

We've all seen lists that tell us to summarize or analyze others' content to add value by curating. This post, however, offers some refreshing ideas--I especially like the tip to collect and display interesting relics.

malek's curator insight, July 7, 3:43 PM

Curation is not a passive job, it takes time and skill to come out with quality curated content. A good piece of curated content will help going through the mess and CREATE a source of comprehensive information. This a good example of creative curation.

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How Content Curation and Repurposing Extend the Life of Your Content Marketing

How Content Curation and Repurposing Extend the Life of Your Content Marketing | Digital Brand Marketing | Scoop.it
Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.

Via Mike Allton, massimo facchinetti
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5 Characteristics Of High Converting Headlines

5 Characteristics Of High Converting Headlines | Digital Brand Marketing | Scoop.it

The information you’re about to read is very powerful, but I need to offer two disclaimers.

 

All these techniques don’t work all the time in every situation. Nonetheless, the data does point to these characteristics as being effective most of the time.Different techniques work better for different audiences. Studies may say one thing, but your mileage may vary. You know your audience best.
Via Neil Ferree, massimo facchinetti
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Neil Ferree's curator insight, July 8, 7:45 AM

The better your headline, the better your marketing. 


Use these five characteristics to improve your conversion rates. Here’s what works:


  • Use numbers (odd numbers work best)
  • Use 5-9 words if people are familiar 16-18 if they’re not
  • Use negative words, or at least few positive superlatives
  • Use a two-part model
  • Be very, very clear


I chose to Scoop this article from Neil Patel since he's one of the most respected and successful online marketers I know. 


The interesting thing was how the headline Neil used in this piece didn't score well when I tested it via AMI headline analyzer?


I made a minor tweak to get a score of 62% but left the original headline in tact. I only edited the image.

2DiFore Marketing Solutions's curator insight, July 10, 5:12 AM

Useful, practical information to get your open rate that much higher, read on.....

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IKEA create a website within Instagram to showcase their new collection

IKEA create a website within Instagram to showcase their new collection | Digital Brand Marketing | Scoop.it
To promote their new PS 2014 collection, IKEA's Russian division teamed up with the Moscow-based agency Instinct to create an Instagram campaign with a difference.

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 5, 1:28 PM


Looking for a creative way to promote your products? You may want to read this article to see how IKEA leveraged Instagram. This is very simple and yet genius at the same time! 

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5 Apps for Making Movies on Mobile Devices | Monica Burns Blog | Edutopia.org

5 Apps for Making Movies on Mobile Devices | Monica Burns Blog | Edutopia.org | Digital Brand Marketing | Scoop.it

Every year at Hollywood award shows, we see fantastic movies celebrated for their rich storytelling and dynamic performances. Your students can become moviemakers, too, thanks to some powerful apps for mobile devices. With these tools, your children can take videos and edit their work to make professional quality movies using iOS devices (iPads and iPhones) and Android tablets.


One good thing about this easy-to-use technology is that students can still use important English language arts skills like writing a narrative, planning a sequential story, and including key details when getting ready to make a movie. These apps can enhance the work that you are doing with children in the classroom and give them room to be creative storytellers.


Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Chris Hill's curator insight, July 3, 10:09 PM

Using mobile devices to create movies. 

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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Digital Brand Marketing | Scoop.it
Google has introduced its new algorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating

Via Robin Good
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Tom George's curator insight, July 8, 2:01 AM

Great tips and thanks Robin Good for the find and share.

Stewart-Marshall's curator insight, July 9, 5:52 AM

Frankly I'm sick of jumping through Google hoops that keep moving. But the tips given here are mostly the same as you would give for good, honest blog writing anyway - and that's the key. Forget Google (yes please) and just write about other people's stuff as you would hope they would write about yours :-)

Nicoletta Gay's curator insight, Today, 1:46 AM

An interesting list of  content curation and SEO do's and don'ts in the era of Google Panda 4.0.

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Twitter best practices

Twitter best practices | Digital Brand Marketing | Scoop.it

Although it is possible to have a short-term business success on Twitter, it is not probable without months — or even years — of work first. Behind every case study there are three factors at work and these stepping stones are climbed only through a lot of preparation and effort.


Before we get into the details, I want to emphasize that there are many business benefits to Twitter that DON’T require a lot of preparation, You can use it for market research, education, and customer service, for example, without the steps I am about to explain. But if you want to generate leads and SELL something some day, pay attention to the advice below....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 4, 12:06 PM

Sage social marketing advice from Mark Schaefer.

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Content Marketing: Are You At The Mature Storytelling Stage?

Content Marketing: Are You At The Mature Storytelling Stage? | Digital Brand Marketing | Scoop.it
An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and

Via Karen Dietz
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Karen Dietz's curator insight, July 2, 12:21 PM

If your business isn't using content marketing -- it should! Content marketing is when you write articles, create videos, put together SlideShares, podcasts, etc. about your business, your customers, your products and services to share with the marketplace. Content marketing builds authority, credibility, engagement, and grows the bottom line. 


And if you are not sharing stories in the content you create, you are way behind the times -- and your content is probably a dud.


What I really like about this article is that top content expert Lee Odden has put together a maturity model for all of us creating content. The model helps us know where we are in the content creation cycle.


If you are already at the storytelling stage -- then woo hoo! You are advanced. If not, you are somewhere in the stasis-to-production-to-utility phase. In these phases a business is either just getting started with creating content and is focused on broadcasting their brand, or you are providing useful information and getting social shares.


But storytelling is a mature phase -- where you have brand leadership because through sharing stories the company is creating experiences for audiences that connect to their emotional and intellectual needs at the same time.


There is a lot more to understand in Odden's model so dig into this article and figure out where you are + what you need to do next.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it