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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Social Media is a Terrible Ecommerce Tactic - or is it? | Jay Baer

Social Media is a Terrible Ecommerce Tactic - or is it? | Jay Baer | Digital Brand Marketing | Scoop.it

Is social ineffective or just invisible?

 

But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative.

 

Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. At least some of this word of mouth is occurring via social media, with brand or product mentions spawning searches and/or direct URL entries that are included in this data. But, because social media wasn’t the final link in the chain, it gets none of the creditfor the desirable consumer behavior it spurred....


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Jeff Domansky's curator insight, Today, 3:41 AM

Does social media work for ecommerce? New research from Monetate says no, but Jay Baer says there may be a catch.

Rescooped by Os Ishmael from UX Design : user experience and design thinking
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How To Build Compelling Stories From Your Data Sets

How To Build Compelling Stories From Your Data Sets | Digital Brand Marketing | Scoop.it

Via Mario K. Sakata, yannick grenzinger
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Rescooped by Os Ishmael from digital marketing strategy
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These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right

These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right | Digital Brand Marketing | Scoop.it
How can you create content with the most efficiency and ease? Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting w…

Via massimo facchinetti, malek
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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10 Free eBooks Every Content Marketer Has to Read

10 Free eBooks Every Content Marketer Has to Read | Digital Brand Marketing | Scoop.it
If you're struggling to see a return on investment from your content marketing efforts, get these 10 free ebooks for content marketers to make a difference.

Via Stefano Principato, massimo facchinetti
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Marco Favero's curator insight, Today, 5:28 AM

aggiungere la vostra comprensione ...

Rescooped by Os Ishmael from The Content Marketing Hat
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Top 25 Social Media Blogs to Follow Right Now

Top 25 Social Media Blogs to Follow Right Now | Digital Brand Marketing | Scoop.it
Tired of reading the same old social media blogs? We've got you covered. Here's 25 blogs to follow if you want to instantly spice up your daily reading!

Via Mike Allton
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Visual Literacy and Visual Communication: Their Role in Today’s Content Marketing

Visual Literacy and Visual Communication: Their Role in Today’s Content Marketing | Digital Brand Marketing | Scoop.it
A guide to understanding visual literacy and using visual communication in your content marketing strategies to effectively engage your audience.

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Rescooped by Os Ishmael from digital marketing strategy
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6 Secret Techniques To Improve Your Facebook Marketing | Social Media Revolver

6 Secret Techniques To Improve Your Facebook Marketing | Social Media Revolver | Digital Brand Marketing | Scoop.it
Using these 6 secret strategies and Facebook marketing tips can shed you some bright light to your Facebook marketing success.

Via Ivo Nový, malek
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Key To SEO Copywriting Success

Key To SEO Copywriting Success | Digital Brand Marketing | Scoop.it
The key to SEO copywriting success surprises people. They expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience; and giving…

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Rescooped by Os Ishmael from Digital Content Marketing
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Why You Need To Stop Selling In Your Content Marketing | Newscred Blog

Why You Need To Stop Selling In Your Content Marketing | Newscred Blog | Digital Brand Marketing | Scoop.it
We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in.

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How Airbnb Uses Big Data And Machine Learning To Guide Hosts To The Perfect Price | 7wData

How Airbnb Uses Big Data And Machine Learning To Guide Hosts To The Perfect Price | 7wData | Digital Brand Marketing | Scoop.it
  Airbnb wants its hosts to set their own prices. But the home-sharing company, armed with billions of data points, is nevertheless starting to nudge hosts toward prices that earn them – and Airbnb – more money.

Via Carlo Arioli
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Is Your Ego Hijacking Your Content Marketing Strategy?

Is Your Ego Hijacking Your Content Marketing Strategy? | Digital Brand Marketing | Scoop.it

There's a lot of talk about 'mindfulness' these days. Everyone from corporate leaders to Washington politicos is touting the benefits


Via malek, massimo facchinetti
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malek's curator insight, August 31, 9:20 AM
Forget personal opinion. What do the numbers say?
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Technology Is Making Social Skills [i.e Storytelling] More Critical

Technology Is Making Social Skills [i.e Storytelling] More Critical | Digital Brand Marketing | Scoop.it
Technical skills are easier to automate.

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Karen Dietz's curator insight, August 31, 12:00 PM

Here's some handy new research reported in Harvard Business Review that points out how important social skills are to your personal bottom line. And storytelling skills are front and center because it's your highest leverage point in building relationships, rapport, trust, credibility, believability, and meaningful interactions. 


Storytelling builds skills in deep listening, improvisation, design, focus, empathy, influence, impact, and the like. It's a gateway to creativity, innovation, and flow states that generate higher productivity and greater well-being.


What I like about the report is that the research documents how much social skills will affect your ability to generate more income. This income generation is not about transactional storytelling (tell me a story and I'll buy your product), but about relational storytelling (sharing stories for connection and the ability to get work done through people).


I'm chalking this research up to another example of storytelling ROI. This is a good read which I'm sure you'll enjoy. Now get working on your storytelling skills!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

farah jadhavji's curator insight, September 1, 1:44 AM

Yet another reason why technology is a problem but of course we can't even imagine life without it. I too believe that social skills are becoming way more important than they used to be. I just started my first retail job and it completely changed the way I talked to people for the better. Now I have more job opportunities!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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10 Content Promotion Opportunities You Might Be Missing

10 Content Promotion Opportunities You Might Be Missing | Digital Brand Marketing | Scoop.it

Are you emails truly maximizing engagement? Here's how an email signature campaign can spark even more audience interaction.


Via Kamal Bennani, massimo facchinetti
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Mike Allen's curator insight, September 1, 6:12 AM

Good list of how to be personal depending on your respondent. Build the relationship or lose it!

2DiFore Marketing Solutions's curator insight, September 1, 7:57 AM

Emailing marketing is not dead! What is dead is sending pushy, lack luster content and weird sales tactics. If you take the time to determine what the message is, what you would ideally like your reader to do with it then the campaign will be successful!

Rescooped by Os Ishmael from Business in a Social Media World
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Why it takes so long to achieve social media success

Why it takes so long to achieve social media success | Digital Brand Marketing | Scoop.it

Sometimes it seem like it takes a long time to achieve social media success. This post explains why.


Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, Today, 5:39 AM


In a world where big brands talk about ROI, it's important to have this discussion with small business owners. Every time I have a new client, I remind them of the fact that they will not get real results until they actually build relationships with prospects.


I can't remember where I read that people need to see something 20 times before they decide to take action. This speaks to the need of approaching social business with a lot more care.

Rescooped by Os Ishmael from digital marketing strategy
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4 Lead Gen Campaign Ideas (+ the Landing Page Templates to Power Them)

4 Lead Gen Campaign Ideas (+ the Landing Page Templates to Power Them) | Digital Brand Marketing | Scoop.it
It's time to stop winging your lead gen campaigns. Why not run more deliberate, goal-driven campaigns that hit every stage of the marketing funnel?

Via malek
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STORYTELLING MATTERS

STORYTELLING MATTERS | Digital Brand Marketing | Scoop.it
“What if the guys that I photographed are actually in the room [with the viewer]? What if they move? What if they breathe?” he wondered. “I thought it would be an interesting idea to explore, and that it would justify the medium.”

- NAMAC


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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The Storytelling Backlash: 9 Arguments Against It

The Storytelling Backlash: 9 Arguments Against It | Digital Brand Marketing | Scoop.it
There seems to be a backlash to the content marketing movement and business storytelling is being used as its poster child. Here are nine arguments against business storytelling followed by my counterarguments.

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Karen Dietz's curator insight, Today, 2:28 PM

What a provocative piece! Yes, there's a backlash against storytelling going on. Basically, that storytelling is bad and we should avoid it. Makes me laugh. 


Since we think in stories, talk in stories, and stories are the way we make meaning of the world, It's like people saying "Don't have a brain!" How silly.


So this article charts out the 9 arguments against storytelling, and offers clear, concise, brilliant rebuttals. Yay! Take these to your clients/colleagues whenever you hear one of these pop out of their mouths.


Written by Ron Ploof, as you read these arguments you will scoff and then enjoy Ron's reply. Above all, keep those stories coming! Be brave. Story is worth fighting for.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Marketing and Lead Generation
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10 powerful examples of upselling online

10 powerful examples of upselling online | Digital Brand Marketing | Scoop.it
Last week I wrote a post about cross-selling online and how it can benefit online businesses. This week I want to focus on cross-selling’s slightly better looking cousin: upselling.

Via Cendrine Marrouat - SocialMediaSlant.com, massimo facchinetti
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, Today, 3:02 PM


When done well, upselling can be a very effective technique. These real-life examples are stellar IMO. 

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Augmented reality is the future of design

Augmented reality is the future of design | Digital Brand Marketing | Scoop.it
In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of informat

Via Soraia Ferreira, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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Top 5 Apps For Creating Images on Twitter

Top 5 Apps For Creating Images on Twitter | Digital Brand Marketing | Scoop.it
We all have days when we’re busy and on the go and just don’t have the time (or energy) to sit down and create content on Canva or PicMonkey (or even PhotoShop if you feel so inclined).
On those occasions, you need something fast and simple that still lets you create AMAZING images.
The best place

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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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12 storytelling + brand archetypes to grow your business

12 storytelling + brand archetypes to grow your business | Digital Brand Marketing | Scoop.it
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.

Via Karen Dietz
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Karen Dietz's curator insight, September 1, 1:03 PM

Blogger Ffion at Sparkol knocks it out of the park again by writing a post that clearly articulates/summarizes the 12 most potent archetypes to use in your storytelling and branding efforts. These are all tried and tested, and will grow your business.


Ffion's post is a summary of the masterful book "The Hero and The Outlaw: Building Extraordinary Brands Through The Power of Archetypes", written by Margaret Mark and Carol Pearson (2001). It's been a go-to book in my library since it came out.


The book gives lots of examples of companies who have used the archetypes successfully. What I love about Ffion's article is that she includes video clips of companies using the archetypes so we get the archetype really fast.


Enjoy this romp through archetypes that work. I'm sure you'll recognize the archetype(s) you are using. This post will help you leverage your archetypes more consciously and deliberately.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Business in a Social Media World
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Announcing The Social Business Newsletter

Announcing The Social Business Newsletter | Digital Brand Marketing | Scoop.it
Last week, a friend and I were discussing newsletters and how I needed one for the blog. Yes, I admit it: I have been lagging in that area. ;-) Time to make up for lost time with the launch of The Social Business Newsletter!

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, September 1, 2:24 PM


Excited to announce the launch of The Social Business Newsletter! Every Monday, I will share with you the best social media gems I found across the web. 

When you sign up, you will receive a free extract from my latest ebook! 

Check out the post below for more information.

Feyzi Erdem's comment, September 1, 4:42 PM
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Can a Redesigned Facebook Notes Threaten Tumblr? #Infographic

Can a Redesigned Facebook Notes Threaten Tumblr? #Infographic | Digital Brand Marketing | Scoop.it
Should Tumblr feel threatened by the revamped version of Notes being tested by Facebook?

GlobalWebIndex pointed out the discrepancy between Facebook users who also use Tumblr and vice versa: 7 percent and 49 percent, respectively.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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Rescooped by Os Ishmael from The Content Marketing Hat
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Starting Your Own Affiliate Program - The SiteSell Blog

Starting Your Own Affiliate Program - The SiteSell Blog | Digital Brand Marketing | Scoop.it
Have you ever considered starting your own affiliate program where other people market your products for you? Starting and running even small affiliate programs is rapidly growing in popularity among solo entrepreneurs.

Via Mike Allton
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Rescooped by Os Ishmael from Documentary Evolution
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Here’s What We Need to Do to Get VR to Take Off

Here’s What We Need to Do to Get VR to Take Off | Digital Brand Marketing | Scoop.it
Just as the dawn of film opened the door to a universe of new artistic possibilities, VR requires a nearly complete re-imagining of the creative process.

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