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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!

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Rescooped by Os Ishmael from digital marketing strategy
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The Secret to Content Marketing | INFOGRAPHIC

The Secret to Content Marketing | INFOGRAPHIC | Digital Brand Marketing | Scoop.it
Wondering how to make your content go viral, getting into several different networks? You might just be making a key mistake, such as lacking a directed strategy.

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malek's curator insight, May 2, 2:47 PM

 brand-hype-free content works infinitely better than overly self-serving efforts.

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Conveying Change Better: The Strategic Narrative How To

Conveying Change Better: The Strategic Narrative How To | Digital Brand Marketing | Scoop.it
Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. By telling this story, employees and other stakeholders will understand their place in the larger narrative and how they can take an active role in shaping the future of your organization.

Via Karen Dietz
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Karen Dietz's curator insight, May 4, 11:49 AM

This article, written by Chris Cancialosi, features my biz storytelling buddy Christine Cavanaugh-Simmons. She contributes the information on creating a strategy narrative, which is a solid take-away for any business who is into succeeding.


The biggest failures with strategies is first the inability to convey them, and then second, to implement them. And if you can't convey them, you can't implement. Which is why this article is so important because it focuses on how to communicate your strategy. You communicate your strategy to staff, vendors, and even customers.


Christine answers the question "What is a strategy narrative?" and gives us the structure for it. The author, Chris, gives us the 'why' and 'how'.


Go read this post now so you don't stumble once you have your strategy figured out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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​The 3 Most Common SEO Problems on Listings Sites

​The 3 Most Common SEO Problems on Listings Sites | Digital Brand Marketing | Scoop.it
Listings sites have a very specific set of search problems that you don't run into everywhere else. In this post, I'll show you how to deal with three big ones.

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malek's curator insight, May 2, 3:03 PM

The classic listings site is Craigslist, but plenty of other sites act like listing sites

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How PR and SEO are coming together

How PR and SEO are coming together | Digital Brand Marketing | Scoop.it
This infographic from The Cline Group shows how the two disciplines can work toward the same goals.

Via Jenni Hilton, massimo facchinetti
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Marco Favero's curator insight, May 4, 5:12 PM

aggiungi la tua intuizione ...

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How to Avoid a Google Penalty | Neil Patel

How to Avoid a Google Penalty | Neil Patel | Digital Brand Marketing | Scoop.it

Are you worried about getting an algorithmic or manual penalty? In most cases, you shouldn’t, but if you are dabbling in SEO, you need to make sure you aren’t breaking any rules.

To help you avoid any current or future Google penalties, I’ve created an infographic that shows you what you should and shouldn’t do....


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Jeff Domansky's curator insight, May 4, 3:58 PM

Neil Patel's tips for avoiding Google SEO penalties are definitely worth studying.

Jack Later's curator insight, May 4, 5:40 PM

I read this,  It is perfect stuff!

Zahid Haroon Javali's curator insight, May 4, 10:43 PM

SEO content is easy if you follow the rules and avoid being penalised by Google. To begin with, go for quality and don't stuff your posts with keywords. Just two will do.

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Why Influencer Marketing Is the New King of Content

Why Influencer Marketing Is the New King of Content | Digital Brand Marketing | Scoop.it

With no further ado, check out this jam-packed infographic from TheShelf.com. It’s full of brilliant stats that will help you seize the importance of influencer marketing. Once you’ve read everything, start to identify influencers in your industry and get started!...


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Marco Favero's curator insight, May 4, 3:02 AM

aggiungi la tua intuizione ...

Marco Favero's curator insight, May 4, 3:10 AM

aggiungi la tua intuizione ...

Jeff Oskin's curator insight, May 4, 8:53 AM

Content marketing is definitely a buzz term as of late, but influencer marketing? Hold on a second! This article from wersm provides a great infographic with all the stats you need to understand the importance of a influencer marketing.

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30 Things You Must Master To Create Great Online Commerce #infographic

30 Things You Must Master To Create Great Online Commerce #infographic | Digital Brand Marketing | Scoop.it

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.


Via Martin (Marty) Smith
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William Caleb Rodgers's curator insight, May 3, 10:36 AM

Do you have what it takes to be a master of online commerce?

Get your Free Internet Marketing Strategy Gifts here...

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Past Volume To Value: That's How The Future of Journalism Should Be - Keynote by Jeff Jarvis at #ijf15

To hell with mass media. Journalism, properly conceived, is a service, not a content factory. As such, news must be built on relationships with individuals a...

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Robin Good's curator insight, May 2, 11:25 AM


At the recent International Journalism Festival in Perugia, Italy, Jeff Jarvis, Professor of Journalism at CUNY, gave a keynote speech that provides valuable insight and advice as to where the future of news and journalism are headed. 


While the full keynote and the Q&A with the audience is recorded in full in this 55' mins long video, I have summarised here below his key points and takeaways, so that you can get at least a good basic idea of his viewpoints in under 3 mins.


The value of this keynote for content curators is the fact that Jeff Jarvis highlights and validates a process, mission and approach where the ability to collect, vet and curate information, resources and tools, to satisfy a specific need, is going to take a much more central and important role in the development of new forms journalism and in the evolution of the business models that will support it. 



Jeff Jarvis' Key 15 Takeaways on the Future of Journalism:



1. Mass audiences don't exist. 

This is just a way to look at people that served the mass media industry model.


2. Journalism is in the service business.

We must fundamentally rethink the way we produce the news, so that they actually serve specific people needs.


3. Journalism needs to specialise. 
Do what you do best and link to the rest. 


4. Relationships and listening

Need to listen and create relationships with their community

Need to understand what the problems and needs and intercept them


5. Journalists need to become community advocates 

Need to change how we evaluate waht we do as journalists

Must help people to make sense 


6. Community.

Move from media-centric to community-centric

Go to the community first, to observe, to ask and listen, before creating content that serve their needs


7. Membership.

This is not about subscriptions.

It is about collaboration and what we do with the community we serve.

People don't want to belong to a media organisation.

People want to be part of true passionate communities.

Community can contribute: Content, effort, marketing, resources, ideas, feedback, customer assistance, etc.


8. Beyond articles. 

Continuous live blogging, tweeting, data, etc.

There a lot more formats that can be used to create valuable content. 


9. Mobile is not about content delivery.

Mobile is about use cases

re-organise the news around the public specific needs we would create higher value that by following our own production cycle.

What about if we broke up news in hundreds of different use cases that specifically apply to mobile? 

For example: give me all the world news that count in 2 mins. 

Or: I want to know everything that happens about this story, in real-time

or: I want to connect with members of my community and accomplish something


10. We've to re-invent TV news

TV news sucks.

There is a lot of untapped tech that we can use.

Great opportunities to do better.


11. Business Models - Digital first

Every journalist is fully digital. 

Print comes after digital.

Print no longer rules the culture of a newspaper.


12. The traditional (ad-based) mass media business model kills journalism.

By importing the old business model of mass media onto the Internet, with reach and frequency, mass, scale, volume, we have corrupted journalism.

Clicks will inevitably lead to cats.

If your goal is more clicks you will put up more cats.

We have to move past volume, to value. 

We need give more relevance to our readers.

And we can do so only if we get to know them as individual members of a true communities. 


13. Paywalls are not the way to go.

The idea of selling content online doesn't work very well. Unless you are Bloomberg or someone who sells information that is very fresh and valuable for a specific need.


14. Native advertising is not going to save us.

Rather, with it, we may giving up our true last values, as our own voices, authority and our ability to tell a story. If we fool our readers into thinking that native advertising comes from the same people who gives them the news, we have given up our last asset. Credibility.


15. Rethink the metrics. 

Views, clicks, likes are no longer appropriate.

Attention is a better metric. (see Chartbeat).

The metric that is count to count most is going to be more qualitative than quantitative and it is going to be about whether we are valuable in people's lives. I don't know how to measure that, but we need to find out how to do it. 



My comment: This is a must-watch video for any journalist seriously interested in getting a better feel for the direction and focus that news and journalism will take. 


Insightful. 10/10



Original video: https://youtu.be/RsPvnVeo1G0 
(55':30")
Keynote: 0:00 to 29:43
Audience Q&A: 30:00 to 55:30 






Gilbert Faure au nom de l'ASSIM's curator insight, May 2, 12:08 PM

for students in journalism near me

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The Scientific Secrets of Shareable Content

The Scientific Secrets of Shareable Content | Digital Brand Marketing | Scoop.it
Is it possible to replicate the success of clickbait content? The truth is there is compelling science behind the success of shareable content.

Via TechinBiz, massimo facchinetti
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5 Ways People Fix Content Marketing - Curagami

5 Ways People Fix Content Marketing - Curagami | Digital Brand Marketing | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Ask for HELP.Create An Ambassador Program (with some gamification).Curate 90%, Create 10% (make your content about THEM).Reward, Value, Encourage & Listen to PEOPLE.Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
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malek's curator insight, May 1, 8:14 AM

Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection". 

You're  placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential. 

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Humanize Your Brand: What It Means and How to Do It

Humanize Your Brand: What It Means and How to Do It | Digital Brand Marketing | Scoop.it
Often, when discussing the benefits of social media, pundits say things like, “Social media allows you to humanize your brand.” All of us begin to shake our collective heads in agreement, but we shoul

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malek's curator insight, May 1, 9:51 AM

Often times, brands try to get away with posting occasionally, using social as a push medium, or only responding to certain types of mentions. Further, some brands tack social media responsibilities onto another related position and hope it will be good enough. It can be.

Rescooped by Os Ishmael from UX Design : user experience and design thinking
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3 Ways to Combine Quantitative and Qualitative Research: MeasuringU

3 Ways to Combine Quantitative and Qualitative Research: MeasuringU | Digital Brand Marketing | Scoop.it

If you're setting up a customer-research project and wondering whether to take a quantitative or a qualitative approach, consider a third option: use both, and take advantage of the opportunities afforded by mixing the two methods. 


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10 Great Examples of User Generated Content Campaigns | Postano

10 Great Examples of User Generated Content Campaigns | Postano | Digital Brand Marketing | Scoop.it
See the best and most creative user generated content campaigns from brands worldwide and learn UGC campaign best practices

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Go with Agile Marketing, Drop Best Practices

Go with Agile Marketing, Drop Best Practices | Digital Brand Marketing | Scoop.it
Why the marketing hare beats the tortoise Traditional marketing has been turned on its head by increasingly disruptive technology and the connected custome. Marketing topic(s):Customer Experience Management CXM. Advice by Expert commentator.

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malek's curator insight, May 4, 6:57 AM
The 5 principles of agile marketing
  • 1. Experience but be focused. 
  • 2. Be adaptable.
  • 3. Prioritize the problem
  • 4. Empower your team
  • 5. Test relevance
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Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail

Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail | Digital Brand Marketing | Scoop.it

Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Story Powered Hangout w/ Karen Dietz: Best Articles From Her Biz Story Curation

Story Powered Hangout w/ Karen Dietz: Best Articles From Her Biz Story Curation | Digital Brand Marketing | Scoop.it
In this episode of Story Powered™ Lianne Picot will be ‘hanging out’ with Karen Dietz of Just Story It. Karen will be sharing some of the articles and news

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Karen Dietz's curator insight, May 4, 3:32 PM

Hi folks! Tomorrow I'm being interviewed by colleague Lianne Picot for her Story Powered radio show on business storytelling.


Come hang out with us as we talk about some of my favorite biz story articles that I've brought into my curation.


We'll also chat about several trends I'm noticing, talk a bit about curating, and add some tips on how to curate stories, knowledge and wisdom for your company or tribe.


Date and Time: Tues. May 5, 10 am Pacific. 


Click on the title link above for more info. Hope you can listen in!

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The Breaking Bad Guide to Storytelling [Infographic]

The Breaking Bad Guide to Storytelling [Infographic] | Digital Brand Marketing | Scoop.it
Check out this infographic featuring the best B2B marketing tips and twists from the creators of the award-winning series, Breaking Bad. #EE13

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Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement

Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement | Digital Brand Marketing | Scoop.it
Finding a vantage point to observe customer stories is incredibly important. Knowing this, online learning and teaching platform Udemy was looking for a way to engage in the conversations its users were having outside of brand platforms.

Via Pantelis Chiotellis, massimo facchinetti
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Growing a Following from Nothing: Hacks & Tricks

Growing a Following from Nothing: Hacks & Tricks | Digital Brand Marketing | Scoop.it
I've shared all of my insider secrets on how to grow your social following from the very beginning. Tools, techniques and growth hacks.

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malek's curator insight, May 1, 3:09 PM

Exploiting Facebook Open Graph is an art and a science

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A Guide to Creating Your Next Content Moments #Infographic:

A Guide to Creating Your Next Content Moments #Infographic: | Digital Brand Marketing | Scoop.it
This infographic will walk you through 12 of the most effective tips that can take your content to the next level and guarantee you readership from your customers.

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malek's curator insight, May 1, 8:44 AM
Step 1: Goal

Whether you are an individual or a business, you need to determine your business’s goals. If you are able to determine this, it makes it easier to align your writing style with your business goals. Besides that, it also allows you to care about your writing purpose.

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The State of Storytelling in the Internet Age

The State of Storytelling in the Internet Age | Digital Brand Marketing | Scoop.it
Podcasts are blowing up, great stories are reaching more people than ever, people are paying for content, and the modern web is giving the world a better platform to tell stories than the world has ever seen.

But news divisions are still shrinking, great publications are still failing, local blogs are still shutting down, and journalists are telling our youth to avoid the profession.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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How to Become a Pinterest Warrior and Vanquish the Competition [Infographic]

How to Become a Pinterest Warrior and Vanquish the Competition [Infographic] | Digital Brand Marketing | Scoop.it
Social Media - About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.

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malek's curator insight, May 2, 2:36 PM

Pinterest revenue per click is 4 times of Twitter's.

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4 questions to expert content curator Jeff Domansky

4 questions to expert content curator Jeff Domansky | Digital Brand Marketing | Scoop.it
Time for another interview with an exceptional content curator. Today, let me introduce you to Jeff Domansky!

Via Cendrine Marrouat - SocialMediaSlant.com
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Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday

Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday | Digital Brand Marketing | Scoop.it
What happens when link building fails to produce results? In today's Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.

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malek's curator insight, May 1, 8:35 AM

Not the right links, not the right domain Or, not the right content

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LukeW | There Is No Fold

LukeW | There Is No Fold | Digital Brand Marketing | Scoop.it
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.

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Dean Meyers's curator insight, May 2, 8:37 AM

Web design keeps evolving as devices, audience and time and place of accessing the web changes.


Mobile rules now, as it's imperative to think about your viewer as being anywhere, anytime, and probably holding something with a screen in their hand first.


That means "SCROLLING" is the most important navigational function and gesture you will have to consider when planning form and function for your site.


This article lays out clear information where and how people navigate through websites, and the verdict is in: designers do not need to make decisions on placement of content based on what is "above the fold" any more. Vertical scrolling is now a very natural action of using websites, and it's more important to place CALL TO ACTION interaction points (buttons, links) next to relevant content rather than forcing their position to "above the fold".


Read the full article for more.