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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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The Best Examples, Questions, And Guides To Find Your Social Media ... - Fast Company

The Best Examples, Questions, And Guides To Find Your Social Media ... - Fast Company | Digital Brand Marketing | Scoop.it
Fast Company
The Best Examples, Questions, And Guides To Find Your Social Media ...
Fast Company
We don't want brands talking at us as if we are dollar signs. We want authentic communication.
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Social Media Marketing: 5 Things Great Brands Always Do Right

Social Media Marketing: 5 Things Great Brands Always Do Right | Digital Brand Marketing | Scoop.it
Social Media Marketing Is Changing Social media marketing has never been free. Anything worth your while requires a certain level of input in order to get output.
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Why Your Social Media Networking is Not Working

Why Your Social Media Networking is Not Working | Digital Brand Marketing | Scoop.it
Picture this:You walk into a networking event. Your pockets are stuffed with your high-quality matte business cards. As you walk in, you get excited by the thought of everyone falling in love with

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, April 22, 1:21 AM


Mahfuz Chowdury nails it with his article. 


The best quote ever: "If it was up to me: “networking” would be renamed to “relationship building”. At least this would remind people why they are there in the first place."


As I always say, a successful professional understands the value of human relationships. How can you expect things to work out for you if you act like the world owes you something? 

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How To Choose The Right Medium For Your Message - Forbes

How To Choose The Right Medium For Your Message - Forbes | Digital Brand Marketing | Scoop.it
Forbes
How To Choose The Right Medium For Your Message
Forbes
New platforms, like Vine, have even reinvented publishing categories — which, in theory, sounds great. However, with more options comes more responsibility for ...

Via Raj Nadar, massimo facchinetti
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Understanding multi-device user behavior in a single view - Analytics Blog

Understanding multi-device user behavior in a single view - Analytics Blog | Digital Brand Marketing | Scoop.it
Google Analytics Lets You Look At Web And App Data Together, Simplifies Language: http://t.co/1s3QiqXHew #GoogleAnalytics
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Getting our Heads On Straight: Brand As Verb Principles (via stories)

80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the numb...

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Karen Dietz's curator insight, April 18, 9:07 PM

I'm heading to Portland, OR soon for a conference of PR and branding professionals and the theme is Story. As I'm thinking about the conference, I found this SlideShare program and thing it's really great -- because it's all about how to think better about branding and its link to customer experiences that then generate stories.


As I've pointed out before, story has impacted branding in huge ways. But it takes awhile for old mind-sets to fully make the change. Me included! So it's always helpful to have a few reminders around like this piece.


All the principles here can be actualized using stories. That's good news! And the examples shared here are good too.


Happy branding!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Morgan Newall's curator insight, April 21, 6:07 AM
Why a Verb? Because nobody got time for you if you aint doing nuttin!
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Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies

Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies | Digital Brand Marketing | Scoop.it

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Robin Good's curator insight, April 17, 5:24 AM



Good usability and web design advice from Neil Patel, who points out eight key things to pay serious attention to when optimizing your page content and layout, based on what eye-tracking data reports show.


I can only confirm, that based on my own experience as a web publisher, these eight points are indeed all very important and often underestimated. 


In particular I'd like to highlight three: 


1) Info chunks are best


2) You need a lot of white space


3) Use pictures of people


Read the full article to get better insight and understanding on why these factors are important and why it is useful to do something about them.



Rightful. Useful advice. 7/10


Full article: http://www.quicksprout.com/2014/04/16/8-powerful-takeaways-from-eye-tracking-studies/ 


Reading time: 5' mins.





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6 Best Practices of Responsive Web Design [Infographic]

6 Best Practices of Responsive Web Design [Infographic] | Digital Brand Marketing | Scoop.it

Responsive design for a website is often used in the context of mobile users.

Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.


Find more advantages, benefits and best practices of responsive design at the infographic and article link.


Via Lauren Moss
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Nine0Media's curator insight, April 21, 3:15 PM

#WebConsultants #WebDesign #Nine0Media

Massimo Petrucci's curator insight, April 22, 4:27 AM

Interessante infografica che mostra le dimensioni ideali degli oggetti web e delle immagini quando si progetta un template resposive.

Mr Tozzo's curator insight, Today, 5:42 AM
6 Best Practices of Responsive Web Design [Infographic]
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4 Storytelling Tips From Ken Burns And His Latest Film, "The Address" | Co.Create

4 Storytelling Tips From Ken Burns And His Latest Film, "The Address" | Co.Create | Digital Brand Marketing | Scoop.it

"Ken Burns is so famous for making historical documentaries that bring American history to life that there’s a video production effect named after a technique he pioneered. The “Ken Burns Effect”--the technique of zooming and slow-panning over an image that might be well over a hundred years old--is one of the hallmarks of the man’s visual storytelling style.

 

The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as they memorize the Gettysburg Address--and shares what the experience helped him realize about storytelling."

 

Read the full article to find out more about Burns’s subject-spanning tips for storytelling:

Find a story that moves youFind the format in the storyThe drama and characters are there - find them and let them speakTell the story your way
Via Kim Zinke (aka Gimli Goose)
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WhatsApp, Instagram and the new rules of marketing for the networked age - The Next Web

WhatsApp, Instagram and the new rules of marketing for the networked age - The Next Web | Digital Brand Marketing | Scoop.it
WhatsApp, Instagram and the new rules of marketing for the networked age
The Next Web
Welcome to the age of the zero-dollar marketing startup.
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How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine

How to Use Storytelling Techniques to Market Your Business (7 Steps) | Outbound Engine | Digital Brand Marketing | Scoop.it
What story does your marketing tell people about your brand? Using storytelling techniques to market your business can do wonders for your bottom line.

 

Read the full article to find out more about these storytelling tips to add life to your pitch, whether that’s delivered in a blog post, email or brochure.

Ask yourself: Who is your audience? What do they want or need?We’re all holding out for a hero (or heroine)Thrill us with plot or “action”ClimaxResolutionCreditsArt is never finished, only abandoned
Via Kim Zinke (aka Gimli Goose)
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Social Media Curation Is Not Just Sharing Bookmarks: An Introductory Guide [Video]

Video from Curation Module of Social Media for Active Learning Course. http://meme.coe.fsu.edu/smooc #SMOOC2014

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Joyce Valenza's curator insight, April 16, 5:55 PM

This overview video introduces and defines curation and describes the affordances of the top tools.

TeresaSiluar's curator insight, April 17, 4:09 AM

Interesante video (en inglés) sobre  el proceso y posibilidades de la curación de contenidos en Redes Sociales

Nicoletta Gay's curator insight, April 22, 6:15 AM

If you share your bookmarks with someone else, would they be able to make sense of them?

Social media curation: organized and purposeful collecting and sharing of annotated, online content 

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7 Common Hashtag Mistakes To Avoid - AllTwitter

7 Common Hashtag Mistakes To Avoid - AllTwitter | Digital Brand Marketing | Scoop.it
Despite the rumors that Twitter might be changing the way hashtags work, the little pound signs continue to be one of the core features of Twitter – and one of the most frustrating for businesses to implement.Hashtags can improve the reach of your content, and get it in front of the right audience. They can help promote an event, sell a product or even augment a TV show. Here are seven common mistakes that businesses and individuals make when using hashtags – so you can tweet and tag with confidence....
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Jeff Domansky's curator insight, April 14, 1:52 AM
Just a set of useful basic Twitter tips.
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21 Social Media Tips You'll Wish You'd Known Sooner

21 Social Media Tips You'll Wish You'd Known Sooner | Digital Brand Marketing | Scoop.it
For Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Foursquare. (21 Social Media Tips You'll Wish You'd Known Sooner http://t.co/f2UnZ9KvYP)
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Google Trends Now Lets Users Subscribe To Any Search Topic

Google Trends Now Lets Users Subscribe To Any Search Topic | Digital Brand Marketing | Scoop.it

Excerpt from Google Inside Search (The Official Google Search Blog):
"Google Trends is a helpful place to see what people are searching for around the world. You can keep up with hot searches in real time, or take a historical look at trends dating back to 2004.
Started some days ago, it’s easier to get just the right insights at just the right time with email notifications.

You can now "Subscribe" to any search topic, Hot Searches for any country, or any U.S. monthly Top Chart.
You can also subscribe to email notifications about search interest in any topic you'd like.

If you decide you’re getting too many notifications, there’s an easy “unsubscribe” link in every email, or you can manage your preference on the Trends website in the new "subscriptions" section.

Read full original article:
http://insidesearch.blogspot.it/2014/04/the-hottest-topics-on-google-delivered.html


Via Giuseppe Mauriello
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filterwave's comment, April 22, 3:35 AM
good
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6 Storytelling Ideas to Inspire Marketers | CyberAlert

6 Storytelling Ideas to Inspire Marketers | CyberAlert | Digital Brand Marketing | Scoop.it

"By combining colorful characters with an interesting angle, marketers can create a compelling story to attract their audience."

 

Read the full article to find out more and see examples about these ideas for your next marketing story:

Use customer success stories or testimonialsTell a picture storyAsk your audience to share their storiesAttend a conference, event or show and write about itDiscuss dataTell the “rags to riches” story
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Stefano Principato's curator insight, April 21, 3:26 AM

“A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up short stories in our heads for every action and conversation.”

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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website | Digital Brand Marketing | Scoop.it

Excerpt from the article by Brian Dean and published on Search Engine Watch:
"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 

1. Write Super-Long Video Descriptions
The more YouTube knows about your video, the more confidently it can rank it for your target keyword.
But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords.
Make sure your video descriptions are at least 200 words.

 

2. Optimize Around "Video Keywords"
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.

 

3. Get More Video Views From Online Communities
Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.

 

4. Encourage Subscribing and Liking
Subscribing and liking are two of the most important user experience signals that YouTube uses.
At the end of your video, give people a strong call to action that encourages them to subscribe.

 

5. Create Keyword-Rich Playlists
A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views.
Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."

 

Read full original article:
http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website

 

Infographic credit (posted in the article): TAG SEO
http://www.tagseoblog.com/images2/youtube-video-seo-ranking-factors-infographic.jpg ;


Via Giuseppe Mauriello
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malek's curator insight, April 21, 6:41 PM

The level of details is high enough to painlessly go through the infographic. #keep.

FredColantonio's curator insight, April 22, 3:07 AM

La vidéo est bonne pour le référencement, c'est une nouvelle fois confirmé.


"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors."

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Facebook to make mobile users download Messenger

Facebook to make mobile users download Messenger | Digital Brand Marketing | Scoop.it
Mobile users who have gotten used to chatting with their friends via Facebook will soon have to make sure they've downloaded the Messenger app.
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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Digital Brand Marketing | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

 

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

 

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?

 

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Via Jeff Domansky
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Carol Isakson's curator insight, April 21, 8:30 AM

Handy starting point

Susan Burnell's curator insight, April 21, 5:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short

AlGonzalezinfo's curator insight, April 21, 9:24 PM

This is a truly useful resource!

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The Rise of Influencer Marketing: Defining Goals and Vision

The Rise of Influencer Marketing: Defining Goals and Vision | Digital Brand Marketing | Scoop.it
Influencer marketing is tied to the hip of content marketing. Brands are now discovering just how powerful thought leaders can be.

Via Ron Sela
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30 Simple Tools For Data Visualization

30 Simple Tools For Data Visualization | Digital Brand Marketing | Scoop.it
Need a simple tool to create a fantastic data visualization? Here are 30.

There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer's repertoire. They're not just powerful; they're easy to use. In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training.

More details at the article.


Via Lauren Moss
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Marc Kneepkens's curator insight, April 20, 9:55 AM

Love the colors, great tools.

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The Complete Guide to Growing Your Organic Facebook Reach

The Complete Guide to Growing Your Organic Facebook Reach | Digital Brand Marketing | Scoop.it
Facebook reach is on the decline for just about everyone. Here are some new strategies we've been trying at Buffer to change that.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, April 18, 12:09 AM


With declining reach and the impending "doom" of having to pay for everything on Facebook, people have been trying to look at creative ways to salvage their work on the social networking site.  


While I don't believe small business pages will be able to make their presence profitable, Kevan Lee offers some very nice ideas on the Buffer Blog. For example:


- Share behind-the-scenes content

- Engage your audience with questions

- Share self-explanatory pictures and visual content. 


I really like idea #3, actually. It makes a lot of sense. 


What do you think? 

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Technology Isn’t The Only Answer to Digital Disruption

Technology Isn’t The Only Answer to Digital Disruption | Digital Brand Marketing | Scoop.it
What’s the difference between disruptive tech and that of emergent or innovative technology?
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Clicking on the real: telling stories and engaging audiences through interactive documentaries.

Clicking on the real: telling stories and engaging audiences through interactive documentaries. | Digital Brand Marketing | Scoop.it

"An interesting thing about contemporary media is just how much of it is factual. From journalism to social media, YouTube to reality TV we are surrounded by media that claims to be true. Often this content has a definite agenda; it wants to persuade us, make us click, join in and pass it on. How can we understand our changing relationship to factual media? And why is documentary scholarship well placed to help us do so? Kate Nash explores new interactive dimensions to documentary that may encourage wider engagement."

 

 


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mirmilla's curator insight, April 15, 10:35 AM

Very interesting article. Would have liked to read more.

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Say it with pictures with these 16 tools

Say it with pictures with these 16 tools | Digital Brand Marketing | Scoop.it
Do you use Instagram or Pinterest? If so, you may have noticed that visual quotes are all the rage.

Via Cendrine Marrouat - www.socialmediaslant.com, massimo facchinetti
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Venkatesh Iyer (venkyiyer.com)'s curator insight, April 16, 2:25 AM

I had already been using some of these tools, and I got introduced to a few new ones by this post.

Hugo Callens's curator insight, April 17, 7:51 AM

Bekijk ook eens http://www.powtoon.com/