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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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Proximity to Searcher is the New #1 Local Search Ranking Factor

Proximity to Searcher is the New #1 Local Search Ranking Factor | Digital Brand Marketing | Scoop.it
Forget everything you thought you knew about the most impactful local ranking factors — searcher proximity just may be the #1 thing influencing where a local business shows on the SERPs.
Via Pedro Da Silva
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Transformational Storytelling: The Real “State of Power” is Culture

Transformational Storytelling: The Real “State of Power” is Culture | Digital Brand Marketing | Scoop.it
A growing number of people have been connecting the dots across issues ranging from political corruption and biased corporate media to anti-science propaganda promoted by the fossil fuel industry and…

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Karen Dietz's curator insight, February 22, 5:31 PM

Part of my Transformational Storytelling System for businesses and leaders focuses on the ability to use storytelling to transform yourself, your company, your community -- or bigger systems like the world.

 

In order to be effective in transforming culture/community/world, awareness needs to be built around the narratives regarding business, economics, debt, power, etc. that we are all immersed in.

 

Here's a blog post that really starts talking about these narratives, offers ideas for creating shifts, and an approach to use. It's just an overview, but there are links to follow and explore more.

 

Want to make a bigger impact and leave a lasting legacy? Then dig into this article. Just be prepared to confront the uncomfortable...

jessica benton's curator insight, February 23, 2:52 PM
This relates to what we have discussed in class about culture because it mentions that the people are separated into different categories that are set by wealth and also by what the believe. I believe this article is very insightful about what the true meaning of proverty being reduced was just a fix. It is set at a superficial level. Also it talks about how it will have a "design science" for social change which i find very intriguing.
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Pre-suasion and change: is this real? 

Pre-suasion and change: is this real?  | Digital Brand Marketing | Scoop.it
Every leader faces the challenge of leading their organization through change. To beat the high odds of failure during change, Dr. Robert Cialdini offers these insights for how leaders can "pre-suade" those they lead to commit to the journey of change.

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Karen Dietz's curator insight, February 22, 11:55 AM

If you click through to the actual article you will notice the headline is: "4 Ways Leaders 'Pre-suade" Others To Follow Them Through Difficult Change"

 

Sounds like info you don't want to miss! But what is "pre-suasion" anyway? It's a new term from influence guru Robert Cialdini. But what does it really mean??

 

Hard to tell from this post. What I see is that at its core, it's about knowing the dynamics of storytelling and story sharing. For example, one of the 4 ways in this post is honest conversations about the ups and downs of the proposed change -- as a way to build credibility for your vision. In reality, that's both storytelling, story evoking, and story listening. Not that the post or Cialdini recognizes the full dynamic.

 

The rest of the "ways" are familiar -- except for #3: timing is everything. That's a cool little piece of info about when in the year/quarter/month/week to launch a change effort that I'm going to add into my toolkit.

 

Bottom line: "pre-suasion" is new jargon. But linking storytelling to change is much more complicated than the article suggests. Based on my years of experience with org change, I have written articles about storytelling + change, and have a chart that goes along with it. If you are interested in both, go to my webpage and send me an email making the request: http://www.juststoryit.com/contact/

 

Change is a constant -- let's learn how to really use the dynamics of storytelling to ease our way through it.

Ron McIntyre's curator insight, February 23, 6:45 AM

The important part of this list is #4, find a common ground, because without it change will fail.