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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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Present Your Best - A Customer Success Strategy Template

Present Your Best -  A Customer Success Strategy Template | Digital Brand Marketing | Scoop.it
Use this customer success strategy template to present your best to the executive team.

Via Stefano Principato, massimo facchinetti
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Keeping Up with Apps #infographic

Keeping Up with Apps #infographic | Digital Brand Marketing | Scoop.it
With a steady stream of new devices, operating systems, languages, and tools, mobile development never slows down. Choosing the right Mobile Application Development Platform can make or break your development - meaning the difference between bringing a timely, successful product to market or getting scooped by competition while your developers fix broken code. With the mobile landscape changing so quickly, what trends and features should developers look for in a cross-platform development soluti

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malek's curator insight, January 28, 6:34 PM

With the huge growth in Internet of things, wearables and new operating system, dealing with complexity is the name of the game

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Are You Up-To-Date with the Best WP Themes in 2015?

Are You Up-To-Date with the Best WP Themes in 2015? | Digital Brand Marketing | Scoop.it

Accelerate positive outcomes with premium WordPress themes. As long as you work with the right ones, these themes can help you create E-commerce, business, portfolio, blog and event pages. It’s a lot better and a lot faster than designing websites from ground up. So, join me in unveiling a dozen or so accomplished themes that really make the grade in 2015....


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Jeff Domansky's curator insight, January 30, 10:14 AM

Useful collection of top WordPress themes.

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The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic]

The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] | Digital Brand Marketing | Scoop.it
Discover the top global trends in both visual content design and pop culture.

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malek's curator insight, January 28, 6:37 PM

Blurred background is trending!

Jakarta Web Developer's curator insight, January 30, 3:21 PM

Web Design & Development

be social:  
https://www.facebook.com/JakartaWebDeveloper

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SEO Best Practices and Trends for 2015

SEO Best Practices and Trends for 2015 | Digital Brand Marketing | Scoop.it
The Internet is a huge factor in how marketing is performed nowadays, and keeping up with the latest SEO trends is important to keeping your marketing edge. This is because traditional push marketing is being replaced by more cost-effective inbound marketing strategies like search engine optimization (SEO), that drives targeted audiences to you as apposed to out bound marketing where you are marketing to the masses and hoping you reach the right people. Here are the top 8 SEO trends to watch for in 2015.

 


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Great SEO Starts With The Right People

Great SEO Starts With The Right People | Digital Brand Marketing | Scoop.it

Great SEO Starts With The Right People - a helpful post from the team at Builtvisible.com


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25 Questions to Help Define Your Social Media Strategy

25 Questions to Help Define Your Social Media Strategy | Digital Brand Marketing | Scoop.it
Learn more about how your brand's goals and strategies align with social media, and how to think deeply about the best social media strategy for you.

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malek's curator insight, January 28, 6:18 PM

4. Who is your target audience?

5. Which social channels do they use?

6. What topics and sources of information are most important to them?

7. What events matter to them and their lives?

8. What problems can you help them solve?

9. What jobs can you help them complete?

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The New Advertising: From Display To Engagement To Conversion--W/ Storytelling!

There is something that really pisses me off. We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these…

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Karen Dietz's curator insight, January 29, 1:41 PM

You will quickly move through this SlideShare deck of 46 pages and get the gold shared within. It's all about how advertising has dramatically changed over the last few years.


As the numbers -- and examples -- show, having customers share their stories is now critical. If a company is ready to engage with their customers, this will lead to actual conversations. Voila! A genuine relationship is established that will outlast any display advertising.


I like the info shared here. Pictawall is the company who put this piece together, and they are also promoting their tool for user generated content. So keep this in mind.


On another note, just realize that using any tool or method to generating customer stories will result in mostly thoughts and opinions sprinkled with hints of experiences. 


So make sure you use actual story evoking techniques to get beyond surface sharing, which won't help you much. Search this curation using the 'funnel' icon near the top of this page and the words 'story evoking'.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Russell R. Roberts, Jr.'s curator insight, January 30, 12:12 AM

Comprehensive slideshare presentation on "The New Advertising" from business consultant and master storyteller Karen Dietz. Dietz and her associates argue that advertising is caught up in approaches that no longer are efficient and effective.  Dietz believes storytelling that encourages active engagement between seller and customer will do more to secure loyal buyers  than outdated methods such as direct mail, tv/radio advertising, and outdoor displays, such as billboards.  This storytelling approach is a natural for social media and well-designed company websites.  Companies must address customers where they are, namely on their home and business computers and their mobile media.  Aloha, Russ.

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Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage | Digital Brand Marketing | Scoop.it
Everybody remembers being in college, writing down activities in a logbook, hoping the hours they worked on a project were enough for a sufficient grade. After two years as an online marketer/ SEO, I now know what makes writing down activities so important. The intent of this post is to save you from making the same mistakes I made. If you're working for a brand, you probably want...

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malek's curator insight, January 28, 6:21 PM

The average e-commerce store has thousands of products, each of which is likely to be impacted by seasonal preferences such as who's buying umbrellas in mid-summer.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Where Is Your Company Telling Meaningful Stories?

Where Is Your Company Telling Meaningful Stories? | Digital Brand Marketing | Scoop.it

“Authentic storytelling in the workplace (and outside of it in social media channels) is an amazing way to impact talent strategies. It’s part science: apparently, we respond to storytelling with a change in brain chemistry.”


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Karen Dietz's curator insight, January 28, 10:20 AM
This is a quick article identifying some of the best high-leverage places to be sharing stories within a company. Yes, marketing is eventually mentioned, but other areas are tackled first. Like attracting and retaining talent.Read the article for specific insights and start thinking about ways to expand your story efforts for bigger results.
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Storytelling in a Digital Age: A Conversation between Al Gore and Brian Grazer

Storytelling in a Digital Age: A Conversation between Al Gore and Brian Grazer | Digital Brand Marketing | Scoop.it
At a recent KPCB event in Los Angeles, former Vice President and KPCB partner Al Gore interviewed film and television producer Brian Grazer on what it’s like to be a storyteller in the digital age. How has YouTube changed talent scouting? How does entertainment content spread across platforms? Al Gore and Brian Grazer tackle these and many more questions in a conversation about the new era of entertainment and media.

 


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The 7 Best Resources for Social Media Marketing

The 7 Best Resources for Social Media Marketing | Digital Brand Marketing | Scoop.it
We live in an increasingly globalized age and knowing the difference between a Like or a Follower can be a defining factor in a company’s success. So how do you as an online marketing company, soci…

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2015 Design Trend to Watch: Responsive Storytelling

2015 Design Trend to Watch: Responsive Storytelling | Digital Brand Marketing | Scoop.it

We’ve spent a lot of time here at Propoint thinking about the new year and what it means for the world of information presentation, visualization, and design.


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How To Bolster Credibility In Content Marketing

How To Bolster Credibility In Content Marketing | Digital Brand Marketing | Scoop.it
Are you credible? And by that I mean: is your content trustworthy? If not, your brand’s credibility is sure to suffer. As a writer and editor, I’ve learned that backing up your content with sourc…

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Kapost 50 | Top 50 Content Marketers 2014

Kapost 50 | Top 50 Content Marketers 2014 | Digital Brand Marketing | Scoop.it
The Kapost 50 celebrates the best content marketing brands based on the quality and frequency of new content, audience engagement and creativity.

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A Collection of Inspiring Sitemaps and User Flow Maps

A Collection of Inspiring Sitemaps and User Flow Maps | Digital Brand Marketing | Scoop.it
All websites should start with a good plan. Focussing on the design process first may be common for smaller sites. For larger sites, when user experience is paramount, creating an initial sitemap or user flow map is an effective way of working out how you want visitors to use and navigate around. UX is key to a successful site. And always remember the 5PS of planning a site – Proper Planning...

Via Michael Allenberg, yannick grenzinger
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5 Key Things To Learn About Content Marketing In 48"

5 Key Things To Learn About Content Marketing In 48" | Digital Brand Marketing | Scoop.it

Content marketing is one of the most powerful marketing tools startups can employ. Blogs are powerful drivers of awareness and creators of purchasing intent which ultimately lead to new customers, new employees or other new opportunities. This is doubly true as buyers are educating themselves before contacting sales teams to a far greater extent than ever. Below are the five things I wish I would have known when I first started.


Via Guillaume Decugis, massimo facchinetti
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Guillaume Decugis's curator insight, January 30, 2:13 PM

I love the way Tomasz Tunguz puts things in a concise, elegant and convincing ways. He's not a marketer (originally an engineer and now a VC) but what he says about content marketing is priceless (about startups and particular saas startups too! - I've often curated some of his stuff here).


By going to the point, focusing on data and making complex things simple, he's been building an awesome readership on his blog.


His 5 tips will take you less than a minute to read and are either a great reminder or great things to start doing as a content marketer.

Jakarta Web Developer's curator insight, January 30, 3:10 PM

Web Design & Development

be social:  
https://www.facebook.com/JakartaWebDeveloper

Rescooped by Os Ishmael from Business in a Social Media World
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The Pinterest Conundrum

The Pinterest Conundrum | Digital Brand Marketing | Scoop.it

I love Pinterest but I agree with the conclusions of this article. The platform can be confusing. 

 

Maybe it has a lot to do with the way many brands try to use it? Or maybe Pinterest is too young? It has great potential, though!

 

"The bottom line: Pinterest’s marketing value lies more in the future than in the present." - Nate Elliott


Read the post at http://blogs.forrester.com/nate_elliott/15-01-15-the_pinterest_conundrum

 

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Cendrine Marrouat 


Via Cendrine Marrouat - www.socialmediaslant.com
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Social Media Active Users by Network [INFOGRAPH]

Social Media Active Users by Network [INFOGRAPH] | Digital Brand Marketing | Scoop.it
One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks. Here are updated Active User Counts.

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Mike Allton's curator insight, January 30, 5:07 PM

Social Media Active Users, By Network UPDATED
Facebook continues to grow in usage.

That's the update this month. Facebook reported a growth in monthly active users of 40,000,000, up to a whopping 1.39 Billion Active Monthly Users.

None of the other networks are reporting any new data, which is particularly disappointing for +Google+ and +YouTube whose data is still from 2013.

You can get all the details here: http://www.thesocialmediahat.com/active-users ;

And you can pin the infographic here: http://www.pinterest.com/pin/12666442678359613/

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4 Easy Steps to Transmedia Screenwriting | PBS

4 Easy Steps to Transmedia Screenwriting | PBS | Digital Brand Marketing | Scoop.it

So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the “fade out.” Let’s say you want a webisode to go viral. Or, a couple of years ago, you heard Disney and Fox talking about transmedia. Now you’re wondering how to stay on trend with these big distribution companies. How would you even begin to write, shoot and produce a story that is “transmedia” ready?

 

There are four key elements you can pay attention to when creating your work that makes it easier to transition into something interactive and cross-platform....


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Jeff Domansky's curator insight, January 29, 10:40 AM

Useful tips to help you tell your stories better using transmedia storytelling techniques.

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The misunderstood practice of content curation

The misunderstood practice of content curation | Digital Brand Marketing | Scoop.it

What would you do if someone tried to dismiss the value of curation in a way that is very misleading? 

 

I was faced with that situation earlier this week. A very controversial post forced me to take a stand. In this post, I address all the arguments to prove that the author based her conclusions on her limited experience. 

 

There is not one way to curate content. It's important to realize that. 

 

Read the article at http://socialmediaslant.com/content-curation-misunderstood/

 

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Cendrine Marrouat 


Via Cendrine Marrouat - www.socialmediaslant.com
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socialmediacombo's curator insight, January 30, 8:50 AM

Thanks for the share.. Great information.

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6 PR Strategies Guaranteed to Increase Business Visibility

6 PR Strategies Guaranteed to Increase Business Visibility | Digital Brand Marketing | Scoop.it
When you think about promoting a business one of the first things that traditionally comes to mind is the media.  After all, who doesn’t want to see their product or business featured in the pages...

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malek's curator insight, January 24, 6:21 PM

PR makes the world go around

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Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy

Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy | Digital Brand Marketing | Scoop.it
Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough.

That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform.

According to the study, only 39 percent of B2B small business marketers have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent).

Here’s why this matters …

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Start Building Social Media Brand Advocates - Here's How | JUST™ Creative

Start Building Social Media Brand Advocates - Here's How | JUST™ Creative | Digital Brand Marketing | Scoop.it

There have been several studies that show statistical proof that consumer advocates work. A study from the Wharton School of Business, R&G Technologies, and McKinsey all revealed the benefits of consumer advocates:

Consumer advocacy reduces the cost for acquiring new customers.A referred customer has a 16% higher life-time value.Referral leads convert about 30% better than leads from other channels.Referral leads take less time to actually convert. (Less decision time on the part of the referred customers.)Word of mouth is behind 20% – 50% of all purchasing decisions....
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Jeff Domansky's curator insight, January 28, 1:03 PM

Powerful influence for marketers when approached strategically.

Fancyhaha Zhang's curator insight, January 28, 10:59 PM

very helpful

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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Digital Brand Marketing | Scoop.it

“It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.”


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Mike Donahue's curator insight, January 29, 8:48 AM

A great aspect of storytelling is how well it can convey the emotional state of the user throughout their experience.