Digital Brand Marketing
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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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Forming a Content Marketing Strategy by Analyzing Competitors - Digital Information World

Forming a Content Marketing Strategy by Analyzing Competitors - Digital Information World | Digital Brand Marketing | Scoop.it
Tools You Can use
BuzzSumoAhrefs CognitiveSEO Fanpage Karma LikeAlyzer SpyFu
The Skyscraper technique is a great way to lure your competitors’ audiences to your own content. This refers to creating better content than your competitors, and then examining their backlinks to reach out to those websites yourself, with the hope of earning links to your own website. Another method, somewhat less forthcoming, to gain some insight into your competitors, is to portray yourself as an influencer or guest blogger, in order to interact directly with your competitors. 

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, March 26, 7:09 PM

CT for strategies. But I wanted to scoop some of the recommended tools.

 

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The Beginner's Guide to VR Scriptwriting & Storytelling 

The Beginner's Guide to VR Scriptwriting & Storytelling  | Digital Brand Marketing | Scoop.it

"This is the first piece in an ongoing series about writing, storytelling, and critique in VR, in partnership with Galatea, a writing and narrative design management tool for immersive stories. We’re nearly a half-decade into this new Immersive Renaissance—somewhere in the neighborhood of half a decade depending on who you talk to—and we’ve learned …" - VRScout


Via mirmilla