Digital Brand Mar...
Follow
Find
5.2K views | +3 today
 
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
onto Digital Brand Marketing
Scoop.it!

10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
more...
Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Stunning Trends That Affect Ecommerce Sellers and Consumers - Design Reviver

Stunning Trends That Affect Ecommerce Sellers and Consumers - Design Reviver | Digital Brand Marketing | Scoop.it

Online Shopping is Constant, Yet Online Buying is Not

 

Emarketer reports that a 2014 survey showed that 78% of respondents said they often partook in “webrooming,” before going to a brick and mortar store to purchase. This is a form of showrooming, since it’s convenient to conduct research and compare prices online.

 

Analysts assume that this is such a common trend because customers often want to touch and examine the products via online shops before buying. Obviously this trend could go the opposite way, with consumers looking at items in-store, then buying online for the cheaper prices, but surveys show that it’s rather common to actually make the purchase in-store.

 

Why is this the case? Because the internet is filled with information for comparisons, so even though the stores have a lack of information, it has been serving some of them quite well....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 4, 1:46 AM

From mobile to the Internet of Things, ecommerce is getting a shake up. Keep an eye on these trends.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

What's Better for Driving ROI: Inbound Marketing or Content Marketing?

What's Better for Driving ROI: Inbound Marketing or Content Marketing? | Digital Brand Marketing | Scoop.it
The market seems to be confused about the difference between inbound marketing and content marketing—how each is defined, how they are applied, and the benefit of each. But primarily, marketers are simply struggling to determine which is better at driving ROI. A variety of content measurement techniques are available for marketers to track content performance, but still no exact formula exists to show content marketing ROI.

Why are marketers struggling? It’s because we’ve put the cart before the horse and the egg before the chicken. Simply put, we’ve forgotten about the basics.

In order for anyone to be successful in what they do, they must first understand the world they live in, make sense of it, and then try to find solutions. In marketing terms, marketers need to understand the definition of inbound marketing and content marketing before determining where their dollars are best invested for driving ROI.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
Marco Favero's curator insight, Today, 4:36 AM

aggiungere la vostra comprensione ...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Backstory: How 'Sgt. Pepper's' Album Powers Life Is Good Co.

Backstory: How 'Sgt. Pepper's' Album Powers Life Is Good Co. | Digital Brand Marketing | Scoop.it
In their new book, the founders of Life Is Good explain the innovative process behind the Beatles' transformational album.

Via Karen Dietz
more...
Karen Dietz's curator insight, September 4, 1:10 PM

It's Friday and time for some fun. Here the owners (Bert and John Jacobs) of the Life Is Good Company share part of their backstory.


In particular, they tell how the Beatles' album "Sgt. Pepper's Lonely Hearts Club Band" influenced them as kids, and still does today in running their business. Fascinating!


Even better at the end there's a video where Bert Jacobs shares how to blur the lines between work and play. Yes!


Have fun reading this article and watching the video. Play more and don't forget to share your own backstories :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Local SEO Is Not An Island (Or At Least It Shouldn't Be!)

Local SEO Is Not An Island (Or At Least It Shouldn't Be!) | Digital Brand Marketing | Scoop.it

Local businesses' visibility on the SERPs took a hit when Google adopted the "Snack Pack," which shows only three results. Contributor Marcus Miller shares advice on how to handle the increased competition that's likely to result.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Millennial Schmillennial | immediate future

Millennial Schmillennial | immediate future | Digital Brand Marketing | Scoop.it

It doesn’t matter what industry you’re in, if you are consuming content online hardly a day goes by without someone somewhere dropping the “M” word.

 

Millennial.

 

“How millennial are you?”; “The Millennials Are Coming”; “10 Surprising Habits of Millennial Art Collectors”; and “3 Insights To Help Your Millennial Marketing Strategy Succeed”; are typical headlines that somehow find their way into everything.

 

Millennials are a hot topic for good reason. The estimated buying power of Millennials is around $1.3 trillion in the US and $10 trillion globally.

 

In the not-too-distant future, they will become the largest generation with the greatest combined purchasing power in human history.

 

It’s no wonder that brands are falling all over themselves, blinded by the dollar signs in their eyes, to try and figure out this audience.

 

This has led to the publication of countless pieces of content that offer helpful advice and endless Dos & Don’ts lists of what to do when trying to communicate with a Millennial audience.

 

It is for this reason that we need to step back and consider a few facts that everyone seems to be overlooking when it comes to Millennials....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 3, 3:43 AM

The term "Millennial" is used widely in marketing circles, but what does it really describe and is it helpful in terms of defining a target audience?

Rescooped by Os Ishmael from The Content Marketing Hat
Scoop.it!

Blog Promotionology, The Art & Science of Blog Promotion

Blog Promotionology, The Art & Science of Blog Promotion | Digital Brand Marketing | Scoop.it
In this course we will be examining the various tools and techniques used to promote blog articles, and indeed, the entire blog itself, to interested readers using a variety of available mediums.

Via Mike Allton
more...
Mike Allton's curator insight, September 3, 10:33 AM

BLOG PROMOTIONOLOGY
The Art & Science Of Blog Promotion

In this free course we will be examining the various tools and techniques used to promote blog articles, and indeed, the entire blog itself, to interested readers using a variety of available mediums. No registration required.

Blog Promotionology 101 Syllabus

☑ Prerequisites
☑ Required Lab Equipment
☑ Promote Blog Posts Like Mike Allton
☑ Other Blog Promotion Techniques
☑ Paid Blog Promotion
☑ Influencer Marketing
☑ Repurposing Blog Posts
☑ Syndicating Blog Posts
☑ Free Blog Promotion Checklist

Dive in: http://thesmh.co/BlogPromotionology ;

Mentioned: +Hootsuite +Buffer +Jeff Sieh +Manly Pinterest Tips +Dustin W. Stout +Rebekah Radice +Canva +Social Warfare +Ted Rubin +Seth Godin +Stephan Hovnanian +SiteSell 

#Blogging   #ContentMarketing   #BlogPromotionology  

Class is in session... 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Evolution of Influencer Marketing and 5 Influencer Insights That Matter Most

Evolution of Influencer Marketing and 5 Influencer Insights That Matter Most | Digital Brand Marketing | Scoop.it

The Evolution of Influencer Marketing and The 5 Influencer Insights That Matter Most provides an overview of how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good. Let Tracx show you how.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 3, 12:03 PM
Great resource for social marketing and influencer outreach.
Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

Why it takes so long to achieve social media success

Why it takes so long to achieve social media success | Digital Brand Marketing | Scoop.it

Sometimes it seem like it takes a long time to achieve social media success. This post explains why.


Via Cendrine Marrouat - SocialMediaSlant.com
more...
Cendrine Marrouat - SocialMediaSlant.com's curator insight, September 2, 5:39 AM


In a world where big brands talk about ROI, it's important to have this discussion with small business owners. Every time I have a new client, I remind them of the fact that they will not get real results until they actually build relationships with prospects.


I can't remember where I read that people need to see something 20 times before they decide to take action. This speaks to the need of approaching social business with a lot more care.

Popular Bingo Sites's comment, September 3, 1:59 PM
Play Bingocams, the only online bingo website where you play, win and meet other people live. Signup today for £5 free and 300% bonus on your first deposit.
http://www.popularbingosites.co.uk/bingocams/
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

4 Lead Gen Campaign Ideas (+ the Landing Page Templates to Power Them)

4 Lead Gen Campaign Ideas (+ the Landing Page Templates to Power Them) | Digital Brand Marketing | Scoop.it
It's time to stop winging your lead gen campaigns. Why not run more deliberate, goal-driven campaigns that hit every stage of the marketing funnel?

Via malek
more...
No comment yet.
Rescooped by Os Ishmael from Documentary Evolution
Scoop.it!

STORYTELLING MATTERS

STORYTELLING MATTERS | Digital Brand Marketing | Scoop.it
“What if the guys that I photographed are actually in the room [with the viewer]? What if they move? What if they breathe?” he wondered. “I thought it would be an interesting idea to explore, and that it would justify the medium.”

- NAMAC


Via mirmilla
more...
No comment yet.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

The Storytelling Backlash: 9 Arguments Against It

The Storytelling Backlash: 9 Arguments Against It | Digital Brand Marketing | Scoop.it
There seems to be a backlash to the content marketing movement and business storytelling is being used as its poster child. Here are nine arguments against business storytelling followed by my counterarguments.

Via Karen Dietz
more...
Karen Dietz's curator insight, September 2, 2:28 PM

What a provocative piece! Yes, there's a backlash against storytelling going on. Basically, that storytelling is bad and we should avoid it. Makes me laugh. 


Since we think in stories, talk in stories, and stories are the way we make meaning of the world, It's like people saying "Don't have a brain!" How silly.


So this article charts out the 9 arguments against storytelling, and offers clear, concise, brilliant rebuttals. Yay! Take these to your clients/colleagues whenever you hear one of these pop out of their mouths.


Written by Ron Ploof, as you read these arguments you will scoff and then enjoy Ron's reply. Above all, keep those stories coming! Be brave. Story is worth fighting for.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Marketing and Lead Generation
Scoop.it!

10 powerful examples of upselling online

10 powerful examples of upselling online | Digital Brand Marketing | Scoop.it
Last week I wrote a post about cross-selling online and how it can benefit online businesses. This week I want to focus on cross-selling’s slightly better looking cousin: upselling.

Via Cendrine Marrouat - SocialMediaSlant.com, massimo facchinetti
more...
Cendrine Marrouat - SocialMediaSlant.com's curator insight, September 2, 3:02 PM


When done well, upselling can be a very effective technique. These real-life examples are stellar IMO. 

ansibicycling's comment, September 3, 11:42 PM
nice one
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Augmented reality is the future of design

Augmented reality is the future of design | Digital Brand Marketing | Scoop.it
In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of informat

Via Soraia Ferreira, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Top 3 Mistakes Brands Make with Influencer Marketing

Top 3 Mistakes Brands Make with Influencer Marketing | Digital Brand Marketing | Scoop.it
Are your influencer campaigns delivering less-than-stellar results? You may be falling victim to one of these three common mistakes.

Via malek
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Five Ways to Get Your Message Through to an Overloaded Audience

Five Ways to Get Your Message Through to an Overloaded Audience | Digital Brand Marketing | Scoop.it
Customer Relationships - With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of ...

Via malek, massimo facchinetti
more...
malek's curator insight, September 3, 6:55 PM

Personalize your communications

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

How to be a Content Marketing Pro in Just a Few Hours Each Week - Fundbox Blog

How to be a Content Marketing Pro in Just a Few Hours Each Week - Fundbox Blog | Digital Brand Marketing | Scoop.it
Content is king and both you and your customers you should love it. Why? Well, for your customers, great content (blogs, videos, infographics, white papers, etc.) is free and useful. It also helps inform and steer their buying decisions. In fact, 61% of consumers say … Continued

Via malek
more...
No comment yet.
Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Twitter Quality Score for Ads: What Marketers Need to Know

Twitter Quality Score for Ads: What Marketers Need to Know | Digital Brand Marketing | Scoop.it

Do you want a better return on your Twitter investment? This article shows how to raise your Twitter quality score to maximize the ROI on your Twitter ads.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
Scoop.it!

When Big Data Becomes Bad Data | Lauren Kirchner | Truthdig.com

When Big Data Becomes Bad Data | Lauren Kirchner | Truthdig.com | Digital Brand Marketing | Scoop.it

A recent ProPublica analysis of The Princeton Review’s prices for online SAT tutoring shows that customers in areas with a high density of Asian residents are often charged more. When presented with this finding, The Princeton Review called it an “incidental” result of its geographic pricing scheme. The case illustrates how even a seemingly neutral price model could potentially lead to inadvertent bias — bias that’s hard for consumers to detect and even harder to challenge or prove.

Over the past several decades, an important tool for assessing and addressing discrimination has been the “disparate impact” theory. Attorneys have used this idea to successfully challenge policies that have a discriminatory effect on certain groups of people, whether or not the entity that crafted the policy was motivated by an intent to discriminate. It’s been deployed in lawsuits involving employment decisions, housing and credit. Going forward, the question is whether the theory can be applied to bias that results from new technologies that use algorithms.

One unexpected effect of the company’s geographic approach to pricing is that Asians are almost twice as likely to be offered a higher price than non-Asians, an analysis by ProPublica shows. Read the story.

 

Click headline to read more and access hot links--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
more...
No comment yet.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Business Storytelling Meets Improv: Yes And Essential Skill!

Business Storytelling Meets Improv: Yes And Essential Skill! | Digital Brand Marketing | Scoop.it
Yes, and! Improv Meets Business Storytelling
Does your business have a ‘Yes, And’ or a ‘No, But’ attitude? Culture, collaboration and storytelling are the focus of this episode.

Via Karen Dietz
more...
Karen Dietz's curator insight, September 2, 3:09 PM

Improv is at the heart of storytelling and an essential skill to master when sharing stories in person. It's even more critical when two or more people are telling a story in tandem.


Here Kathy Klotz-Guest, improv and storytelling expert, gives us the skinny on how and why the two work together so well.


Kathy is interviewed on this podcast by story professional Lianne Picot for her Voice America radio show on business storytelling.


Enjoy the wisdom Kathy shares and keep having fun sharing stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Social Media is a Terrible Ecommerce Tactic - or is it? | Jay Baer

Social Media is a Terrible Ecommerce Tactic - or is it? | Jay Baer | Digital Brand Marketing | Scoop.it

Is social ineffective or just invisible?

 

But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative.

 

Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. At least some of this word of mouth is occurring via social media, with brand or product mentions spawning searches and/or direct URL entries that are included in this data. But, because social media wasn’t the final link in the chain, it gets none of the creditfor the desirable consumer behavior it spurred....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 2, 3:41 AM

Does social media work for ecommerce? New research from Monetate says no, but Jay Baer says there may be a catch.

Rescooped by Os Ishmael from UX Design : user experience and design thinking
Scoop.it!

How To Build Compelling Stories From Your Data Sets

How To Build Compelling Stories From Your Data Sets | Digital Brand Marketing | Scoop.it

Via Mario K. Sakata, yannick grenzinger
more...
Chiyoko Yoshida's curator insight, September 3, 12:24 PM

ui ux data visualization

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right

These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right | Digital Brand Marketing | Scoop.it
How can you create content with the most efficiency and ease? Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting w…

Via massimo facchinetti, malek
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

10 Free eBooks Every Content Marketer Has to Read

10 Free eBooks Every Content Marketer Has to Read | Digital Brand Marketing | Scoop.it
If you're struggling to see a return on investment from your content marketing efforts, get these 10 free ebooks for content marketers to make a difference.

Via Stefano Principato, massimo facchinetti
more...
Marco Favero's curator insight, September 2, 5:28 AM

aggiungere la vostra comprensione ...

Marco Favero's curator insight, September 3, 3:49 AM

aggiungere la vostra comprensione ...

Rescooped by Os Ishmael from The Content Marketing Hat
Scoop.it!

Top 25 Social Media Blogs to Follow Right Now

Top 25 Social Media Blogs to Follow Right Now | Digital Brand Marketing | Scoop.it
Tired of reading the same old social media blogs? We've got you covered. Here's 25 blogs to follow if you want to instantly spice up your daily reading!

Via Mike Allton
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Visual Literacy and Visual Communication: Their Role in Today’s Content Marketing

Visual Literacy and Visual Communication: Their Role in Today’s Content Marketing | Digital Brand Marketing | Scoop.it
A guide to understanding visual literacy and using visual communication in your content marketing strategies to effectively engage your audience.

Via malek
more...
No comment yet.