Digital Brand Marketing
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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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Rescooped by Os Ishmael from Online Marketing Resources
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How Do People Use Virtual Assistants on Their Smartphones?

How Do People Use Virtual Assistants on Their Smartphones? | Digital Brand Marketing | Scoop.it
Usage varies by generation

Via Pedro Da Silva
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Rescooped by Os Ishmael from Online Marketing Resources
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Marketing to Gen Xers? Here's What They're Watching on YouTube

Marketing to Gen Xers? Here's What They're Watching on YouTube | Digital Brand Marketing | Scoop.it
Gen Xers account for over 1.5B views every day on YouTube. See new research on what kinds of content they're watching.

Via Pedro Da Silva
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Obviously Awesome: a product positioning exercise – Hacker Noon

Obviously Awesome: a product positioning exercise – Hacker Noon | Digital Brand Marketing | Scoop.it

Deliberate positioning puts your strengths front and centre


The unique greatness of our offerings often feels obvious to folk inside the company. We have a ready answer to the question — “Why should a customer choose us?” Yet, if we ask customers the same question, they often find the differences between what we offer and what other companies offer hard to understand. This problem happens because we do not put our unique strengths at the centre of our positioning. Instead we position ourselves in the market we started in, even after our products have evolved well beyond that.


Via Pantelis Chiotellis, oconnorandkelly, malek
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malek's curator insight, February 17, 9:50 AM

Interesting review of the positioning in your marketing plan

Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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7 Tools for Generating Infinite Content Ideas for Your Blog

7 Tools for Generating Infinite Content Ideas for Your Blog | Digital Brand Marketing | Scoop.it

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.

 

So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.

 

Some have been home runs and some have been strikeouts.

 

But there are seven in particular I really like and want to share with you....


Via Jeff Domansky