Digital Brand Marketing
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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing Tools - The Ultimate List for Beginners and Experts

Content Marketing Tools - The Ultimate List for Beginners and Experts | Digital Brand Marketing | Scoop.it
This map of content marketing tools will guide you through the many content marketing technologies and tools available to find the best for your needs.

Via massimo facchinetti
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Rescooped by Os Ishmael from Social Stories
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WhatsApp launches Status, an encrypted Snapchat Stories clone

WhatsApp launches Status, an encrypted Snapchat Stories clone | Digital Brand Marketing | Scoop.it
a new tab for sharing decorated photos, videos and GIFs that disappear after 24 hours. It’s another Facebook-owned Snapchat Stories copycat, but the twist is that it’s end-to-end encrypted like WhatsApp messaging.

Via Charlotte Catteeuw
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Rescooped by Os Ishmael from Online Marketing Resources
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3 Tactics for Hyperlocal Keywords

3 Tactics for Hyperlocal Keywords | Digital Brand Marketing | Scoop.it
Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you *exactly* the customers you're looking for.
Via Pedro Da Silva
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Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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20 Instagram Landing Page Examples That Seal the Conversion

20 Instagram Landing Page Examples That Seal the Conversion | Digital Brand Marketing | Scoop.it

Instagram continues to move up the social media ladder. From a niche site for amateur photographers and a few filters to one of the top used image-sharing platforms, the advertising opportunities cannot be ignored by marketers looking to expand their audiences. And, as we continue to march toward an app-first online experience, mobile continues to outpace desktop in traffic.

 

Mobile-first sites such as Instagram will continue to reap the benefits, meaning your ads have greater potential — and create higher ROI if you combine ads with an Instagram landing page.

 

What is an Instagram landing page?

An Instagram landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and videos to convince its visitors to convert on an offer. And, since Instagram is primarily used as an app on mobile devices, it is important to design a mobile-friendly page. Visitors land on the page after clicking a promotional link on Instagram....


Via Jeff Domansky