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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!

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Mapping your User Journey

Mapping your User Journey | Digital Brand Marketing | Scoop.it
Deliver value quicker by knowing what your users want to accomplish.

Via Fred Zimny, Edward Chenard, malek
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24 Ways To Power-Up Your Social Channels In Under 24 Hours - SocialBro

24 Ways To Power-Up Your Social Channels In Under 24 Hours - SocialBro | Digital Brand Marketing | Scoop.it
24 quick tips to sharpen your social media pages in under 24 hours, includes Twitter, Facebook, Pinterest & more. Improve your profiles in seconds!

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malek's curator insight, January 24, 6:01 PM

7. Try A New Tool
1 Minute, 17 Seconds

Social media tools can save time, improve results, and help you carry out a multitude of tasks better than before. 

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When to Sell with Data, When to Appeal to Emotions Figured Out

When to Sell with Data, When to Appeal to Emotions Figured Out | Digital Brand Marketing | Scoop.it
Most of our purchase decisions take place unconsciously.

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Karen Dietz's curator insight, January 27, 3:36 PM

Congrats to biz story colleague Michael Harris -- who does great work in story and sales -- for getting this article published by HBR. It's all about when to share a story and when to share data. Important to know!


I really like the research Harris shares, and it adds to our knowledge about how much data to share with people and still stay effective.


Enjoy this easy to read piece, add the research to your repertoire, and build this strategy into your biz story toolkit.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Demystifying SEO with experiments

Demystifying SEO with experiments | Digital Brand Marketing | Scoop.it
Demystifying SEO with experiments
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Why Courage Is More Important Than Creativity

Why Courage Is More Important Than Creativity | Digital Brand Marketing | Scoop.it
There is no way around this fact: innovation entails tough sacrifices in often drastic circumstances. It's harder to stop doing old things than it is to start doing new things.

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Rona Lewis's curator insight, January 27, 1:27 PM

Necessity is the mother of invention, after all!

 

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Getting Your Team Thinking Differently About the Future: Avoiding Narrative Fallacy

Getting Your Team Thinking Differently About the Future: Avoiding Narrative Fallacy | Digital Brand Marketing | Scoop.it
Thinking about the future is hard, mainly because we are glued to the present.

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Karen Dietz's curator insight, January 26, 12:48 PM

ARTICLE LINK: https://hbr.org/2015/01/an-exercise-to-get-your-team-thinking-differently-about-the-future


This post by Leonard Fuld for HBR is both interesting and problematic. I am always on the hunt for good articles about creating future stories -- because they are not easy to do.


So this one caught my eye. Fuld describes a team who used a technique for scenario planning from Daniel Kahneman, the Nobel Prize-winning economist and author of Thinking, Fast and Slow. Kahneman uses a technique that promises to avoid "narrative fallacy" -- seeing the future as merely a slight variation of yesterday. 


I was having a wonderful conversation last Friday with Alan Briskin, author of Collective Wisdom, where he was sharing with me some brain research. It's been documented that humans are terrible at forecasting into the future because of cognitive and emotional biases (how I will feel in the future: "if I'm successful in business all my problems will be solved"), plus projection bias (projecting my current state of mind into the future and onto others: "my boss will never change"). Yet neuroscience researchers are finding that mindfulness, "walk a mile in my shoes" stories creating empathy between people, and the quality of storytelling might  help us overcome these barriers.


HEADS UP: Future stories help us communicate about the future we are deliberately and consciously creating. Scenario planning is a process for uncovering hidden risks and better planning for the future.


So you can see why I was interested in Kahneman's process for avoiding those biases and "narrative fallacy". It is hard to think about the future and craft stories about what we are creating/or what we can plan for that aren't pie-in-the-sky junk or totally miss the mark.


Here is where the article disappoints, however. The actual technique is never shared so we don't really know how to avoid "narrative fallacy". Bummer. The article instead focuses on the scenarios and implications the group came up with.


Bottom line: this is an interesting development in "future story" that we need to know about, but we are not out of the woods yet. Hopefully really good techniques for avoiding our biases and learning how to use story processes to create effective future stories of all types will continue to emerge.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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The New Era of the Hybrid Marketer

The New Era of the Hybrid Marketer | Digital Brand Marketing | Scoop.it

Being a one-dimensional marketer is not a good way to get ahead. Today’s successful marketers are hybrids. We integrate old and new channels into one overall marketing strategy. Learn what you need to know to be a good hybrid marketer.


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9 Pillars of Customer Retention via @WindsorCircle

9 Pillars of Customer Retention via @WindsorCircle | Digital Brand Marketing | Scoop.it

9 Pillars of Customer Retention Include

Know Your Customers

 

 Get Connected


Thank Your Customers

 

 Amaze Your Best Customers

 

 Help Your Customers Buy More

 

 Save Your Churning Customers

 

 Create Evangelists

 

 Listen to Your Customers

 

 Acquire Retainable Customers

 

Marty Note
Great post and we love #3 - THANKING customers. Often over looked or done badly there are a lot of cool ways to think customers now such as:

* Follow them BACK!

* Curate their content into your social streams.
* Link to them.
* Share their content about you (with permission and attribution).

The social web creates many new ways to say THANKS other than  boring auto-response.

 

 


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Why #H2H Broke Twitter

Why #H2H Broke Twitter | Digital Brand Marketing | Scoop.it

A year ago Bryan Kramer coined the term “There is no more B2B or B2C. It’s H2H: Human to Human” and accompanied it with the now infamous #H2H hashtag. It was truly amazing to see how this very simple concept caught on like wildfire. In fact H2H was just named as the business term most likely to “catch on” in 2015 so move over “disruption”!

 

The revolutionary nature of this term is in its simplicity and relatability. It’s so easy to get caught up in Corporate-Speak where everyone becomes a labeled statistic or grouped into acronyms. Before long your strategy can begin to look like a nighmarish algebra problem.ROI of B2C= X per month where C= GenZ and B=Electronics Products. Solve for X...


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Julie Rescourio's curator insight, January 25, 4:09 AM

On l'oublie trop souvent !

The Agile Monks's curator insight, January 25, 3:43 PM

First off H2H - yes, it catching on would be nice - as was is really sad is that we have lost the concept of a HUMAN BEING for so long, that it has been a downfall for many industries. CRM - what relationship?  If all you are doing is using it to SELL MORE. Customer Service and Support and Tech Support - where is the HUMAN factor in so much of what companies are doing to systematize and "technofy", rather than realizing that the Service and Support comes from the HUMAN being - both the Human in the Customer and the Human in the Service Provider. We need to remember that the HUMAN SPIRIT and it's desire to make a difference, to be different, and to serve a purpose, will always trump the business and the consumerism.  Let us be US and let US be the humanity and the love and the divine spark that exists in each of US.  We can then be the people we hopefully want and desire to be. Serve other first and foremost, and ultimately you shall be served.  Long live the HUMAN. :)

Caroline B. Neblett's comment, January 26, 8:53 AM
Fully-loaded hosting with unlimited space, email and Build a site quickly and easily https://www.ipage.com/join/index.bml?AffID=777614

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How To Increase Your E-Commerce Traffic By 37% Using YouTube #infographic

How To Increase Your E-Commerce Traffic By 37% Using YouTube #infographic | Digital Brand Marketing | Scoop.it
Unfortunately, many eCommerce businesses are not using YouTube to market their companies. YouTube is a great marketing strategy because it can be used to maintain and develop relationships with your customers. Do not lose out on selling more and getting more customers by not using YouTube.

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malek's curator insight, January 24, 11:02 AM

Videos are turning out to be one of the most effective marketing tools. That is whereYouTube can become an ecommerce merchant's dream come true.

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Move Over Millennials -- Here Comes Gen Z

Move Over Millennials -- Here Comes Gen Z | Digital Brand Marketing | Scoop.it

Over the past few years, marketers across all industries and categories have been obsessed with millennials -- how to reach them and build meaningful connections with their brands. This captivating generation has a unique sense of self and a nontraditional approach to life stages, which has made marketing to them a challenge.

 

But perhaps even more challenging is the next generation on the rise -- Gen Z. If marketers thought they threw out the playbook with millennials, they need to know that Gen Zers aren't even playing on the same field....


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Jeff Domansky's curator insight, January 25, 10:43 AM

Even more challenging than millennials is the next generation of consumers -- Gen Z. Here's what marketers need to know to reach Gen Zers.

Lori Wilk's curator insight, January 25, 11:52 AM

As a #marketer, you must know how to craft the right messages to reach your target audience and to get results. This #article offers insights into the Gen Z, for many of us, this group, the first to be born into the #digital #world, are our #grandchildren. They want to see #products presented in ways that are real. They don't want the sugar-coated version or fantasy. As people and #consumers they will be #independent,# entrepreneurial, and want to create their own solutions using their own #creativity and ingenuity. It was clear that these Gen Z expect companies to engage with them virtually. 

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Telling The Short Brand Story

Telling The Short Brand Story | Digital Brand Marketing | Scoop.it
Everyone has a story to tell. Not everyone feels they have the time to listen. Which is why brands need to become adept at the short story form. Increasingly, the messages that pass between brands and their customers will need to be articulated in 140 characters, 6 seconds, a shot, an update…

Via Don Dea, oconnorandkelly, Brian Yanish - MarketingHits.com, massimo facchinetti
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John Norman's curator insight, January 25, 7:58 PM

You might call this the compressed 30 sec elevator pitch  for branding via social media. It is somewhat sad that we have gotten to the point where everything is so compressed that there is only time for 'millisecond marketing'. #Market Warrior.

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Why The Internet of Things Changes...Well Everything

Why The Internet of Things Changes...Well Everything | Digital Brand Marketing | Scoop.it

Internet of Things (IoT)
The idea of a connected world where objects can communicate via the internet with each other and with computers and smartphones, does seem to have endless and even overwhelming possibilities.

 

For businesses, IoT technology opens up the potential for smarter process and efficiency, more targeted marketing and better understanding of customers by utilizing data and digital insight. The opportunities are so vast, that for many companies, coming up with a clear strategy for how to implement this new technology is a huge step.

 

In the retail industry, recent research conducted by Forrester found that 96% of retail decision makers are hoping to make the necessary changes to adopt IoT technology in the near future but over half are concerned about integration challenges. And this is a big part of the issue – to really make sure they harness the potential of this new technology, customer focused businesses need to first consider a few key areas....

Marty Note
@Jeff Domanskyhits two key Internet of Things issues squarely:

 

* Securely and reliably connecting everything.
* Understanding how IoT tech means greater efficiency and a better post-purchase experience for customers.

At Curagami (http://www.Curagami.com) we see several important synergistic intersections including:

* Money becomes less and less important.

* Subscriptions become more and more important.

* The need to mashup, combine, filter and control the NOISE is going to be huge.

That last point is reinforced by life today. When apps make life easier they scale quickly (Uber) when they add to a noisy world they struggle. Adding to PAIN doesn't scale. Reducing pain in favor of getting more by doing less but getting more or having fun instead of digging ditches feels like a winning idea.

The future could become even more unreasonably noisy. Do we really need to know our fridge needs a new filter, our cat is almost out of food and our car is due for a tuneup? Finding a way to quiet the demand curve of IoT feels like a winner to us. What about you?


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Jeff Domansky's curator insight, January 23, 8:52 AM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Jeff Domansky's curator insight, January 24, 2:22 PM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

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How to Work with Journalists by Adapting Your Media Strategies

How to Work with Journalists by Adapting Your Media Strategies | Digital Brand Marketing | Scoop.it

Journalism and media relations is ever-changing in the age of social news consumption. Understanding and adapting to the changing social landscape helps brands and public relations pros work more efficiently with journalists, which can establish and strengthen relationships with them.


The Edelman Media Network teamed with NewsWhip and Muck Rack to study news consumption in the age of social media. The study uncovered how journalists are adapting and how 76 percent of them feel more pressure to think about their story’s potential to get shared on social platforms.


The study took a deep dive into what ingredients made news stories social in 2014 across five sectors to better understand how media strategies must adapt....


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Jeff Domansky's curator insight, January 27, 5:29 AM

Here's how to adapt your media relations strategies in a social mèdia impacted world.

aderito bie's curator insight, January 27, 9:42 AM

adicionar a sua visão ...

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Stories: What Sinks Organizational Change Infographic

Stories: What Sinks Organizational Change Infographic | Digital Brand Marketing | Scoop.it

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.


Via Vicki Kossoff @ The Learning Factor, Karen Dietz
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Patricia D. Sadar - Leadership Strength Coach's curator insight, January 27, 9:14 AM

Insightful article!

 

As an HR Professional I have been on all sides of change:  As the person leading change initiatives inside the organization, as an external consultant partnering with senior leaders to execute change, and as the recipient of change inside the organization.

 

What I know to be true is this:  Long are the days when we would say to ourselves..."once this change initiative is complete, things will go back to normal."  The reality is we are living in a VUCA environment. (Volatile, Uncertain, Complex, and Ambiguous)  Change is the new normal, and we as leaders are tasked with communicating effectively and connecting the dots for our organization.

 

It was always important for the entire team to understand where we are now, where we want to be, and what we as an organization need to do to get there.  Once we confirmed our shared goals & confirmed roles, it was important that everyone understood the why -- the business reasons for the change and we all had the same picture of what success looked like with KPIs.

 

I would ask 3 quesions to adjust my change lens before planning or communications began:

In order for this change to be effective...

1.  What do we as leaders need to know?

2.  What do we need to do?

3.  How do we need to be?

 

Then repeat these 3 questions for our staff?

1.  What does our staff need to know? Is there anything that they need to learn, unlearn, or re-learn? Why should they care?

2.  What are we asking our staff to do as a result of this change?

3.  How do we want our staff to be?

 

Hope this article, and my humble opinion added value to you as a leader. 

---If you have any questions, comments, or best practices about culture, change, or leadership…I am on it!  My goal is to share thoughts, tools, and inspiration to help you leverage your strengths, and achieve your goals!  Walt Disney said, "Whatever we have accomplished has been because other people have helped  us."  So don't be afraid to ask for help...that is what I am here for!

 

Until next time...PS - Live on Purpose!

 

Trish

Strengths Leadership Coach

Karen Dietz's curator insight, January 27, 12:39 PM

Gotta love this. Here's an infographic that takes a lot of the mystery out of why change efforts fail. This particular piece is about organizations, but it applies to any size business, and even to personal change.


Look at where stories sit: they are the biggest factor, just a hair above feelings. Now look at where shared values are -- near the top of the iceberg. Yet how often are we told with stories to tell ones that focus on shared values? Lots! So -- bzzzzzzz (buzzer sound) -- wrong answer. Or "give folks a vision and share stories about the 'why' behind it". Hear that buzzer again.


OK -- what this infographic is telling us that we've got to go deeper into the underbelly of the iceberg. In other words, listen for the stories people are telling and identify those deep emotions to understand what they really mean. This leads to understanding unwritten rules and behavior norms. Then start working on shifting the stories of "how we do things around here". Keep working up the chart.


Want personal change? Here's the process.


No question -- it's hard work and not easy. But at least this offers a clear road map. Keep it handy.


Many thanks to fellow curator icki Kossoff @ The Learning Factor for originally finding and sharing this piece.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 



Ian Berry's curator insight, Today, 12:17 AM

Good insights into what needs to be addressed to co-create a great culture

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4 surprising storytelling lessons marketers can learn from Howard Stern

4 surprising storytelling lessons marketers can learn from Howard Stern | Digital Brand Marketing | Scoop.it
Marketers can take away some strong tips from the self-proclaimed King of All Media.

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How Lidl used storytelling to alter the brand's perception - Econsultancy (blog)

One of the big news stories in UK retail last year was the massive growth of discount grocery stores Lidl and Aldi.

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9 Content Marketing Hacks to Help You Thrive in 2015

9 Content Marketing Hacks to Help You Thrive in 2015 | Digital Brand Marketing | Scoop.it
The idea of content marketing can be daunting. Being responsible for creating high quality content that actively engages your customers and prospects can sometimes seem overwhelming. But there’s hope! Here are nine content marketing hacks to ease the burden and help you excel.

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Leanne Cohens's curator insight, January 26, 11:37 PM

The first three steps are essential:  Create a strategy, Use an editorial calendar, Curate others content!

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Going Visual: The Rise of Pinterest & Messaging Apps

Going Visual: The Rise of Pinterest & Messaging Apps | Digital Brand Marketing | Scoop.it
As visual platforms and messaging apps continue transforming the social media landscape, businesses find themselves forced to adapt to their markets.

Via Cendrine Marrouat - www.socialmediaslant.com
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Upcoming trends for organic marketing in 2015

Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2…


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Where To Find Hundreds Of Publicity Leads (All For Free)

Where To Find Hundreds Of Publicity Leads (All For Free) | Digital Brand Marketing | Scoop.it
Publicity leads can be an author's ticket to publicity and more media opportunities which can help you gain wider exposure and sell more books.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, January 26, 6:18 PM

Great resources if you are looking to increase exposure for your work!

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What You Need to Know About Inbound Marketing

What You Need to Know About Inbound Marketing | Digital Brand Marketing | Scoop.it

Inbound Marketing has gained a lot of attention in the past few years. However, inbound techniques have been around long enough that they are unlikely to be replaced by the next big thing in the near future.

Not convinced about the strength of Inbound Marketing? It's getting more difficult to succeed with straightforward search engine optimization, but Inbound Marketing can improve your rankings.


Via Ivo Nový, massimo facchinetti
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What Will Characterize The Mobile Ecosystem In 2015 ?

What Will Characterize The Mobile Ecosystem In 2015 ? | Digital Brand Marketing | Scoop.it

Recently (in 2014) Deloitte carried out a survey which attempted to do exactly that. The survey was administered in the USA to 2,000 respondents. The findings were very interesting, particularly with regard to the obsession that people apparently have with their devices. Indeed, the survey found that:

-  “Nearly 40% look at their phone within a mere five minutes of waking up.

-  Nearly 75% check their device within 30 minutes and almost 90% of consumers report waiting no more than an hour to look at their smartphone.”


Not only that, but the US consumers were also asked how many times a day they check their phones. Almost 10% were found to do this in excess of 100 times a day, and 25% check it more than 50 times a day. Three percent of the respondents said that they check their phone more than 200 times a day. All of this shows the very important role that mobile is playing in daily lives, and the importance of companies finding ways to leverage this....


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Jeff Domansky's curator insight, January 25, 10:09 AM

Deloitte research study shows what will characterize the mobile ecosystem in 2015 ? This is important reading for marketers. 9/10

dominique verpoorten's curator insight, January 25, 10:40 AM

The figures are interesting (and for some awful as they denote compulsive behaviours). But more of interest to me is the term "ecosystem" which is spreading but exactly is behind.

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20 little known websites everyone should know about

20 little known websites everyone should know about | Digital Brand Marketing | Scoop.it

Camel Camel Camel - Shows you the price history of anything on Amazon and alerts you when the price drops. Fake Name Generator - Create a fake identity for yourself. Useful if you don't want to give your personal details to websites.


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Jeff Domansky's curator insight, January 25, 12:53 PM
Many more interesting sites in this cool social media list.
Vloasis's curator insight, January 26, 2:11 PM

Some must-haves for your bookmarks!

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The Only Thing You Need to Know About Content Marketing Strategy

The Only Thing You Need to Know About Content Marketing Strategy | Digital Brand Marketing | Scoop.it

Here’s the key: When it comes right down to it, nobody is going to care if your videos are shot on a fancy-pants video camera or your trusty iPhone — if the information is valuable and useful to them.Action tip: Focus on creating valuable content in a variety of formats to create a content marketing plan that works for you....


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Jeff Domansky's curator insight, January 25, 1:01 PM
Lacy Biggs says create value and readers will follow.
The-king Gharip's comment, January 26, 6:39 AM
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Darcy Bevelacqua's curator insight, January 26, 2:40 PM

Content marketing is getting more important -he are some tips on how to imporve what you are doing.