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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 12:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 12:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 12:41 PM
Rhonda and comeja, glad you found the article useful!
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Study: Social Media May Be Just As Addicting As Other Vices, Drugs and Alcohol - CBS Local

Study: Social Media May Be Just As Addicting As Other Vices, Drugs and Alcohol - CBS Local | Digital Brand Marketing | Scoop.it
CBS Local
Study: Social Media May Be Just As Addicting As Other Vices, Drugs and Alcohol
CBS Local
The study shows that disclosing information about yourself via social media can trigger the same sensations as eating or drinking.
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The Science of Storytelling

The Science of Storytelling | Digital Brand Marketing | Scoop.it

Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....


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Yann de Pontbriand's curator insight, Today, 12:30 AM

Story telling a new art of training and education and a good way to share human experiences with pairs.

Maria Serrano Correia's curator insight, Today, 1:16 AM

Thes best way to explain your science is to tell a story! 

Chris Barrow's curator insight, Today, 1:19 AM

An excellent post for all would be bloggers and marketeers.

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Infographic: Are brands shifting to owned media instead of Facebook?

Infographic: Are brands shifting to owned media instead of Facebook? | Digital Brand Marketing | Scoop.it

Jun Group, a content distribution platform, released data this week that shows brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations.


According to the data, the share of clicks driving consumers to brand owned and operated sites more than doubled from 2012 to 2013, increasing from 28 percent to 57 percent. Facebook and YouTube, which represented 31 percent and 38 percent respectively, declined to 10 percent and 24 percent over the same period.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Understanding Your Social Media Personality and Audience

Understanding Your Social Media Personality and Audience | Digital Brand Marketing | Scoop.it
What type of social sharer are you? Here are five ways to find out more about your social media personality type.

Via malek
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malek's curator insight, July 26, 6:37 AM

The observational takeaways from these experiences were that social media sharers consist of 12 different personality types:

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5 Components to an Effective Security Strategy - CIO (blog)

5 Components to an Effective Security Strategy - CIO (blog) | Digital Brand Marketing | Scoop.it
5 Components to an Effective Security Strategy
CIO (blog)
This leaves CIOs in a tough position when it comes to defining and implementing a security strategy.
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Using Stories: The Right Way to Sell Your Business Case

Using Stories: The Right Way to Sell Your Business Case | Digital Brand Marketing | Scoop.it
Get key stakeholders on board with one effective presentation.

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Karen Dietz's curator insight, July 22, 2:55 PM

I periodically get calls from clients asking me to help them 'sell' their projects across business divisions. They need to promote their work and enroll others from elsewhere in the corporate in their projects. They need buy-in, commitment, and resources.


So how does this get done? By using storytelling, of course. I like this article because of its very practical advice for how to present your business case and get others on board. 


Towards the end there's a recap of their tips (nice!), and after that 2 case studies are presented (sweet!). I very much appreciate illustrated examples and cases to make concepts shared become real.


The author, Carolyn O'Hara did a good job here. Take these tips and lessons and put them to good use.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Develop an Online Reputation Management Plan

How to Develop an Online Reputation Management Plan | Digital Brand Marketing | Scoop.it
Online reputation management calls for patience and a lot of skills. Negative comments, bad reviews, untruths etc spread like wildfire whereas positive reviews attract meagre attention. Prior to the advent of the Internet, the ...
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13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]

13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic] | Digital Brand Marketing | Scoop.it

Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria.


Via Brian Yanish - MarketingHits.com, malek
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Google Analytics 101: 5 Updated Metrics for Public Relations

Google Analytics 101: 5 Updated Metrics for Public Relations | Digital Brand Marketing | Scoop.it

One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality.


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6 Epic Content Marketing Examples from 2014

6 Epic Content Marketing Examples from 2014 | Digital Brand Marketing | Scoop.it
Come and see how content marketing can be done in the right way. We’ve gather six epic content marketing examples for you.

Via Soraia Ferreira, massimo facchinetti
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Why Content and Social Media Marketing are the New SEO - Huffington Post

Why Content and Social Media Marketing are the New SEO - Huffington Post | Digital Brand Marketing | Scoop.it
Why Content and Social Media Marketing are the New SEO Huffington Post A critical takeaway for savvy SEO Marketing is understanding SEO is just one strategic part of your overall marketing mix and should be integrated with other strategic marketing...

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Fab Storytelling Secrets From 3 TED Talks

Fab Storytelling Secrets From 3 TED Talks | Digital Brand Marketing | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.


I was already boring myself to death and I hadn’t even begun to write.


Via Gregg Morris, Karen Dietz
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Ken Schneider's curator insight, July 23, 8:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

Karen Dietz's curator insight, July 23, 3:37 PM

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

A.K.Andrew's curator insight, July 27, 9:02 AM

Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling.

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Understand your Twitter audience better with Riffle

Understand your Twitter audience better with Riffle | Digital Brand Marketing | Scoop.it
Building a targeted community of followers is the most important thing for a business that seeks to stand out from the crowd. Unfortunately, it can be a daunting task, especially if you have a very small budget and/or are pressed for time. That is the reason why a tool like Riffle by CrowdRiff matters.

Via Cendrine Marrouat - www.socialmediaslant.com
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Five Shocking Facts That Will Change Your Entire Approach to Social Media

Five Shocking Facts That Will Change Your Entire Approach to Social Media | Digital Brand Marketing | Scoop.it
How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.
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How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline | Digital Brand Marketing | Scoop.it

Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager.


It’s their job to provide the community with interesting, useful and entertaining content. It’s the best way to give value to the audience and make them ha glad for following your profile.


Internet is huge. No human can read it all. And finding interesting things to share every day, or to fill every posting time can be a combination of search skills, using the right tools and some luck. One can spend hours and hours flocking from website to website, reading and selecting things that your audience may be interested. Some days you find way more content you need, others you can barely fill in two facebook posts. I think that every social media manager have been in this spot a few times in their work routine.


Here are 3 of the most common and maybe more efficient ways to find content to share through your social media streams.



Via Brian Yanish - MarketingHits.com, massimo facchinetti
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How Big Businesses Use Colors to Affect Your Emotions [Infographic]

How Big Businesses Use Colors to Affect Your Emotions [Infographic] | Digital Brand Marketing | Scoop.it

How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.

 

Blue summons images of the sky and sea, which makes people feel such emotions as comfort, understanding, clarity, calm, and trust, according to the FinancesOnline's infographic.

 

"Green is associated with the harmony of nature," states the infographic. "What you feel is calm, relaxed, trust, peaceful, and hopeful."

Black conjures ideas of sophistication and boldness. "Black is associated with the formality and mystery of night," suggests FinancesOnline.

To find out more about logos, how much they cost, and how famous ones have evolved, check out the infographic:

 


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, July 27, 1:07 PM

Another look at the relationship between the use of color in #brand communications and #emotional response.

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The ultimate guide to user experience | UX | Creative Bloq

The ultimate guide to user experience | UX | Creative Bloq | Digital Brand Marketing | Scoop.it
If you've not heard of the term 'user experience' the clue's in the title. It's about creating a great experience for the users of your website. And that's less about making it look aesthetically pleasing as it is making it easy to use.
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25 ideas for your social media network strategy

25 ideas for your social media network strategy | Digital Brand Marketing | Scoop.it
Behind every social media success there is a content strategy and a network strategy. Here are 25 ideas to build your audience.
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What Do SEO and Mustaches Have in Common?

What Do SEO and Mustaches Have in Common? | Digital Brand Marketing | Scoop.it
Well, that’s a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of SEO. In fact, th… (What Do SEO and Mustaches Have in Common?
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What is Content Marketing?

What is Content Marketing? | Digital Brand Marketing | Scoop.it

Content marketing is creating information that your target audience wants and making it accessible to them. Let us now look at some definitions.

 

...OK, content marketing is popular. But why is it important for business owners and marketers?

 

In the last six years, the number of searches for various terms on Google alone doubled to 120 billion in 2012 from less than 60 billion in 2008.

Based on these numbers, we can definitely say that people now look for information online much more than they did earlier....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 23, 10:49 PM

Extensive look at content marketing strategies, tips and ROI.

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5 Ways to Add Interactive Content to Marketing - Business 2 Community

5 Ways to Add Interactive Content to Marketing - Business 2 Community | Digital Brand Marketing | Scoop.it
Business 2 Community
5 Ways to Add Interactive Content to Marketing
Business 2 Community
Early adopters of interactive content marketing have used online quizzes, calculators, surveys, white papers and infographics.

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How to Determine the ROI of Anything

What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questi…

Via Thorsten Strauss
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Thorsten Strauss's curator insight, July 23, 1:31 AM

Well, think there is a more straight forward answer,  but in essence this is right. It is what you make of it. Fun examples.  

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Social Selling: Do's And Don'ts | Digital Information World

Social Selling: Do's And Don'ts | Digital Information World | Digital Brand Marketing | Scoop.it

Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 23, 7:36 AM

Good reminders for social marketers.

Denise Griffitts's curator insight, July 23, 12:25 PM

There is a very fine line between selling and nagging. Engagement is the key.

Matrix Marketing Grp's curator insight, July 24, 4:42 AM

Do you follow these?

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10 Free Tools to Help You Manage Your Content

10 Free Tools to Help You Manage Your Content | Digital Brand Marketing | Scoop.it

You’re bound to end up with a set of tools – which help to manage your workflow – after some time spent on a blogging spree. I’m very traditional, and I try to keep it as minimal as possible. Any of the below tools I’ve used at least once, and I’ve tagged them as tools that can help to create, manage and edit content. I hope they’ll prove to be of use to you.


Via Ally Greer, malek, massimo facchinetti
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PkBibi's curator insight, July 24, 2:34 AM

Tools to help you manage your content

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Overcoming the Flawed Paradigm of Social Media Measurement

Overcoming the Flawed Paradigm of Social Media Measurement | Digital Brand Marketing | Scoop.it
All brands must consider (and answer) two critical questions: "How exactly do we define 'engagement?'," and "Are all social media metrics created equal?"

Via Cendrine Marrouat - www.socialmediaslant.com
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