Digital Brand Marketing
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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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15 Sales Funnel Blunders to Avoid at All Costs: Part 1—The Top of the Funnel

15 Sales Funnel Blunders to Avoid at All Costs: Part 1—The Top of the Funnel | Digital Brand Marketing | Scoop.it
Here’s why a sales funnel is important: That means if your sales funnel isn’t working, as many as 97% of your potential customers will never buy from you. 15 Sales Funnel Mistakes to Avoid at All…

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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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5 Things we’ve learned after a year with LinkedIn Ads

5 Things we’ve learned after a year with LinkedIn Ads | Digital Brand Marketing | Scoop.it

HubSpot customers have been running LinkedIn Sponsored Updates through HubSpot for almost a year now. Using these powerful social ads to get more from their content and inbound strategy.


When we first integrated LinkedIn Ads into HubSpot, we weren’t sure what to expect.


But since launch, we’ve had the opportunity to review our customer’s performance and we’re excited to share what we’ve learned.


Via Jeff Domansky
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Jeff Domansky's curator insight, August 23, 3:54 AM

What's a good conversion rate for LinkedIn ads and how you should be trying to evaluate success?

Rescooped by Os Ishmael from Digital Content Marketing
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3 Augmented Reality Trends Marketers Should Watch

3 Augmented Reality Trends Marketers Should Watch | Digital Brand Marketing | Scoop.it
Now that Pokémon Go has proven the popularity of augmented reality, where is AR headed next? Keep an eye on these three trends.
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Lead generation guide that will take you from Dummy to Pro! [+INFOGRAPHIC] - RightHello

Lead generation guide that will take you from Dummy to Pro! [+INFOGRAPHIC] - RightHello | Digital Brand Marketing | Scoop.it
This guide summarizes main principles of lead generation that help getting more clients right away. It will clear up what is what in lead generation and how to use with max efficiency.

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, August 22, 8:01 PM

A textual primer when you CT. Blocking n Tackling...

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

Rescooped by Os Ishmael from Documentary Evolution
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These are some of the coolest experiments in digital news coverage of the 2016 Rio Olympics

These are some of the coolest experiments in digital news coverage of the 2016 Rio Olympics | Digital Brand Marketing | Scoop.it
The Olympics are, like the quadrennial U.S. presidential election, the perfect opportunity for news organizations to experiment with new ways to present news online. The Games are a massive story, but the stakes are typically relatively low, and, perhaps most importantly, the date of the event is known years ahead of time. As a result, outlets have plenty of time to plan coverage and build out interactives.

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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Calculating the #ROI of Customer Engagement !

Calculating the #ROI of Customer Engagement ! | Digital Brand Marketing | Scoop.it
One challenge in looking at the ROI of engagement over time is that in new communities and networks, asking and answering does not happen right away. Most individuals need to feel comfortable and connected before they are willing to ask a question that might make them feel vulnerable. This means there is a lot of work for community managers to do to prime the culture of the community so that people do feel comfortable and connected. For this reason, the ROI of engagement is typically negative until the culture supports and rewards regular asking and answering.

Via Fouad Bendris, massimo facchinetti
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Fouad Bendris's curator insight, August 20, 6:23 AM
How to measure the effectiveness of community management.
To calculate the ROI of engagement, you include the cost of generating that engagement – all of the program expenses (like software, content/programming and staff) related to community management or culture change ... 
Rescooped by Os Ishmael from digital marketing strategy
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Nike and Others Dive Into Instagram Stories: Why Marketers Already Like It Better Than Snapchat

Nike and Others Dive Into Instagram Stories: Why Marketers Already Like It Better Than Snapchat | Digital Brand Marketing | Scoop.it
Instagram's new stories feature, ripped right from the Snapchat experience, already is a brand favorite, because marketers feel more welcome there.

Via Frank Delmelle, massimo facchinetti, malek
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Rescooped by Os Ishmael from Online Marketing Resources
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When and How to Listen to Google's Public Statements About SEO

When and How to Listen to Google's Public Statements About SEO | Digital Brand Marketing | Scoop.it
When Google says jump, it's hard not to jump. We often take the words of Google representatives as law, but it's important to understand subtleties and to allow for clarification with time.
Via Pedro Da Silva
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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When Is It Time to Upsell to Your Customers?

When Is It Time to Upsell to Your Customers? | Digital Brand Marketing | Scoop.it
As a sales manager, many of your trainings revolve around teaching your team of salespeople or wholesale distributors how to pitch to new customers, but what about the upsell? Everyone knows it is mu…

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Rescooped by Os Ishmael from Online Marketing Resources
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Google launches video chat app, Duo, to compete with FaceTime, Skype and Messenger

Google launches video chat app, Duo, to compete with FaceTime, Skype and Messenger | Digital Brand Marketing | Scoop.it
Exclusive music news, big interviews, entertainment, social media trends and video from the news people at BBC Radio 1 and 1Xtra.
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Why You Should Consider Using Twitter for B2B Leads - Insights

Why You Should Consider Using Twitter for B2B Leads - Insights | Digital Brand Marketing | Scoop.it

Many marketers recognize Twitter’s usefulness for engagement and brand awareness. But when you listen to what others are saying on Twitter (and successful sales people have known this for years), you can really begin to harness the platform’s full potential for lead generation.


“B2B marketers who use Twitter generate twice as many leads as those who don’t.” – Social Media Today, 2014


Act-On’s Brad Osterhout is a long-term member of the company’s sales team, as well as a veteran using Twitter to search for and identify relevant conversations being had. Through listening, he finds he can easily chime in and interject the brand into the discovery process, and ultimately win more deals.


Using Act-On’s Social Media Prospector tool, he recently won a sale with the Dallas Mavericks. Watch the video below to hear how he did it. It’s a strategy he believes other companies can replicate....


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Jeff Domansky's curator insight, August 17, 4:39 AM

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and other social media channels.

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5 Reasons Why Instagram Will Kill Snapchat

5 Reasons Why Instagram Will Kill Snapchat | Digital Brand Marketing | Scoop.it
Instagram dropped the bomb with its new version of Stories, and I heard the bell toll way in the distance for Snapchat.

Via Charlotte Catteeuw
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SCOTT D MILLS's curator insight, August 16, 12:24 PM
...thought the same thing!
Rescooped by Os Ishmael from digital marketing strategy
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25 Reading Strategies That Work In Every Content Area

25 Reading Strategies That Work In Every Content Area | Digital Brand Marketing | Scoop.it
25 Reading Strategies That Work In Every Content Area

Via Cindy Rudy, massimo facchinetti, malek
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Katharine Mudd's curator insight, August 17, 11:31 AM
NEHS

What reading comprehension strategies do you find help your students most? #education #englishteacher #reading #nehs4hs http://www.teachthought.com/pedagogy/literacy/25-reading-strategies-that-work-in-every-content-area/