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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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Creative Review - Sagmeister and the 'bullshit' around storytelling

Creative Review - Sagmeister and the 'bullshit' around storytelling | Digital Brand Marketing | Scoop.it
Of course storytelling exists beyond those narrow confines, it always has.

Via Neil Gains
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Creating an Affordable Mobile Marketing Presence

Creating an Affordable Mobile Marketing Presence | Digital Brand Marketing | Scoop.it

Developing customized retail apps to deliver mobile promotions and generate customer data or retooling existing systems to accommodate backend solutions like Apple Passbook or Google Wallet may be out of reach for many small and mid-sized businesses, but there are some no- and low-cost channels and tools available that can make mobile marketing feasible for almost any business.

 

A key point is that SMBs must stick to expectations and execution that align with where the industry is today, says Inman Breaux, COO of Airpush, a provider of data-driven mobile advertising solutions....


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Jeff Domansky's curator insight, Today, 9:17 AM

Good starting point and tips for mobile marketing for local businesses.

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How Do I Successfully Run SEO Tests On My Website?

How Do I Successfully Run SEO Tests On My Website? | Digital Brand Marketing | Scoop.it

In today's Whiteboard Friday, Rand describes three aspects of experiments we should all keep in mind to ensure valid results. He goes on to offer up several ideas for tests you can begin today!


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Study: Social Media May Be Just As Addicting As Other Vices, Drugs and Alcohol - CBS Local

Study: Social Media May Be Just As Addicting As Other Vices, Drugs and Alcohol - CBS Local | Digital Brand Marketing | Scoop.it
CBS Local
Study: Social Media May Be Just As Addicting As Other Vices, Drugs and Alcohol
CBS Local
The study shows that disclosing information about yourself via social media can trigger the same sensations as eating or drinking.
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The Science of Storytelling

The Science of Storytelling | Digital Brand Marketing | Scoop.it

Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....


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Rick Garza's curator insight, Today, 9:19 AM

There is nothing new under the sun. But that doesn't mean we can learn what our forefathers in sales new se well.  Stories get you farther than facts.

LocalMark's curator insight, Today, 11:02 AM

Every brand tells a story.

 

According to this study, our brains like stories more than facts. 

 

So give the people what they want: a good story. 

Carol Sherriff's curator insight, Today, 11:48 AM

Intriguing information about how storytelling affects the brain and makes it easier to remember things and make distinctions between the story and our experience.

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Infographic: Are brands shifting to owned media instead of Facebook?

Infographic: Are brands shifting to owned media instead of Facebook? | Digital Brand Marketing | Scoop.it

Jun Group, a content distribution platform, released data this week that shows brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations.


According to the data, the share of clicks driving consumers to brand owned and operated sites more than doubled from 2012 to 2013, increasing from 28 percent to 57 percent. Facebook and YouTube, which represented 31 percent and 38 percent respectively, declined to 10 percent and 24 percent over the same period.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Understanding Your Social Media Personality and Audience

Understanding Your Social Media Personality and Audience | Digital Brand Marketing | Scoop.it
What type of social sharer are you? Here are five ways to find out more about your social media personality type.

Via malek
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malek's curator insight, July 26, 9:37 AM

The observational takeaways from these experiences were that social media sharers consist of 12 different personality types:

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5 Components to an Effective Security Strategy - CIO (blog)

5 Components to an Effective Security Strategy - CIO (blog) | Digital Brand Marketing | Scoop.it
5 Components to an Effective Security Strategy
CIO (blog)
This leaves CIOs in a tough position when it comes to defining and implementing a security strategy.
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Using Stories: The Right Way to Sell Your Business Case

Using Stories: The Right Way to Sell Your Business Case | Digital Brand Marketing | Scoop.it
Get key stakeholders on board with one effective presentation.

Via Karen Dietz
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Karen Dietz's curator insight, July 22, 5:55 PM

I periodically get calls from clients asking me to help them 'sell' their projects across business divisions. They need to promote their work and enroll others from elsewhere in the corporate in their projects. They need buy-in, commitment, and resources.


So how does this get done? By using storytelling, of course. I like this article because of its very practical advice for how to present your business case and get others on board. 


Towards the end there's a recap of their tips (nice!), and after that 2 case studies are presented (sweet!). I very much appreciate illustrated examples and cases to make concepts shared become real.


The author, Carolyn O'Hara did a good job here. Take these tips and lessons and put them to good use.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Develop an Online Reputation Management Plan

How to Develop an Online Reputation Management Plan | Digital Brand Marketing | Scoop.it
Online reputation management calls for patience and a lot of skills. Negative comments, bad reviews, untruths etc spread like wildfire whereas positive reviews attract meagre attention. Prior to the advent of the Internet, the ...
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13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]

13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic] | Digital Brand Marketing | Scoop.it

Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria.


Via Brian Yanish - MarketingHits.com, malek
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Google Analytics 101: 5 Updated Metrics for Public Relations

Google Analytics 101: 5 Updated Metrics for Public Relations | Digital Brand Marketing | Scoop.it

One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality.


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6 Epic Content Marketing Examples from 2014

6 Epic Content Marketing Examples from 2014 | Digital Brand Marketing | Scoop.it
Come and see how content marketing can be done in the right way. We’ve gather six epic content marketing examples for you.

Via Soraia Ferreira, massimo facchinetti
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How to Optimize Your Blog for Content Distribution | Digital Info World

How to Optimize Your Blog for Content Distribution | Digital Info World | Digital Brand Marketing | Scoop.it

Your blog is your most important owned property on the internet. If you want your content to make an impact, follow these best practices to make sure it's optimized for maximum results.According to a BrightEdge Technologies study, blogs with social media sharing buttons generate 7X more mentions than those don't.

 

So make sure you place social sharing button prominently at the beginning of each blog post. Include counters on these buttons to encourage other to share (and help track your social proof). Feature platforms that are most relevant to your audience.

 

Similarly. including images increases shareability and engagement up to 64 percent (according to OKDork/BuzzSumo). So add beautiful visual content in your posts.

 

Take a look at this infographic from  onboardly  that proposes 5 tips on how to optimize your blog or website for content distribution....


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Jeff Domansky's curator insight, Today, 9:58 AM

Blogging basics to help you get better results and increase sharing of your blog posts.

Jeff Domansky's curator insight, Today, 10:04 AM

Blogging basics for better results in your blog posting

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The Basics of Drip Campaigns [INFOGRAPHIC] - Pardot

The Basics of Drip Campaigns [INFOGRAPHIC] - Pardot | Digital Brand Marketing | Scoop.it
Wouldn’t it be nice to have the tedious process of nurturing leads to a sales-ready state automated for you? Your emails to leads would always be relevant, your sales pipeline would have fewer leaks, and you would have more time to focus on projects that matter. Sounds pretty good right? Well drip marketing campaigns do all of that and more for marketing and sales teams everyday.
Drip campaigns are automated processes that send a set of messages or content to sales leads at the right moment to move them through the sales cycle.  Drip campaigns allow you to consistently “touch” leads with [...]

Via Massimo Sciuchetti, massimo facchinetti
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10 Questions to Supercharge a New SEO Process

10 Questions to Supercharge a New SEO Process | Digital Brand Marketing | Scoop.it

Starting a new SEO process with a new client or site, especially in an industry that you have no experience or a new country or language market means that you will likely need more time to research


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Five Shocking Facts That Will Change Your Entire Approach to Social Media

Five Shocking Facts That Will Change Your Entire Approach to Social Media | Digital Brand Marketing | Scoop.it
How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.
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How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline | Digital Brand Marketing | Scoop.it

Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager.


It’s their job to provide the community with interesting, useful and entertaining content. It’s the best way to give value to the audience and make them ha glad for following your profile.


Internet is huge. No human can read it all. And finding interesting things to share every day, or to fill every posting time can be a combination of search skills, using the right tools and some luck. One can spend hours and hours flocking from website to website, reading and selecting things that your audience may be interested. Some days you find way more content you need, others you can barely fill in two facebook posts. I think that every social media manager have been in this spot a few times in their work routine.


Here are 3 of the most common and maybe more efficient ways to find content to share through your social media streams.



Via Brian Yanish - MarketingHits.com, massimo facchinetti
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How Big Businesses Use Colors to Affect Your Emotions [Infographic]

How Big Businesses Use Colors to Affect Your Emotions [Infographic] | Digital Brand Marketing | Scoop.it

How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.

 

Blue summons images of the sky and sea, which makes people feel such emotions as comfort, understanding, clarity, calm, and trust, according to the FinancesOnline's infographic.

 

"Green is associated with the harmony of nature," states the infographic. "What you feel is calm, relaxed, trust, peaceful, and hopeful."

Black conjures ideas of sophistication and boldness. "Black is associated with the formality and mystery of night," suggests FinancesOnline.

To find out more about logos, how much they cost, and how famous ones have evolved, check out the infographic:

 


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, July 27, 4:07 PM

Another look at the relationship between the use of color in #brand communications and #emotional response.

Paulette Steele's curator insight, Today, 8:03 PM

Really interesting to see the impact of logos!

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The ultimate guide to user experience | UX | Creative Bloq

The ultimate guide to user experience | UX | Creative Bloq | Digital Brand Marketing | Scoop.it
If you've not heard of the term 'user experience' the clue's in the title. It's about creating a great experience for the users of your website. And that's less about making it look aesthetically pleasing as it is making it easy to use.
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25 ideas for your social media network strategy

25 ideas for your social media network strategy | Digital Brand Marketing | Scoop.it
Behind every social media success there is a content strategy and a network strategy. Here are 25 ideas to build your audience.
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What Do SEO and Mustaches Have in Common?

What Do SEO and Mustaches Have in Common? | Digital Brand Marketing | Scoop.it
Well, that’s a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of SEO. In fact, th… (What Do SEO and Mustaches Have in Common?
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What is Content Marketing?

What is Content Marketing? | Digital Brand Marketing | Scoop.it

Content marketing is creating information that your target audience wants and making it accessible to them. Let us now look at some definitions.

 

...OK, content marketing is popular. But why is it important for business owners and marketers?

 

In the last six years, the number of searches for various terms on Google alone doubled to 120 billion in 2012 from less than 60 billion in 2008.

Based on these numbers, we can definitely say that people now look for information online much more than they did earlier....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 24, 1:49 AM

Extensive look at content marketing strategies, tips and ROI.

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5 Ways to Add Interactive Content to Marketing - Business 2 Community

5 Ways to Add Interactive Content to Marketing - Business 2 Community | Digital Brand Marketing | Scoop.it
Business 2 Community
5 Ways to Add Interactive Content to Marketing
Business 2 Community
Early adopters of interactive content marketing have used online quizzes, calculators, surveys, white papers and infographics.

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How to Determine the ROI of Anything

What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questi…

Via Thorsten Strauss
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Thorsten Strauss's curator insight, July 23, 4:31 AM

Well, think there is a more straight forward answer,  but in essence this is right. It is what you make of it. Fun examples.