Digital Brand Marketing
8.1K views | +0 today
Follow
 
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
onto Digital Brand Marketing
Scoop.it!

10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
more...
Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How Much Money Do You Really Need To Build An Inbound Marketing Strategy? - Forbes

How Much Money Do You Really Need To Build An Inbound Marketing Strategy? - Forbes | Digital Brand Marketing | Scoop.it
Main Outlets

Content marketing. SEO. Social media marketing. Important Variables

Niche. Competition. Priorities. Pacing. Getting Started

fixing any SEO issues with your site,establishing a blogging or content marketing platform, andbuilding and optimizing your social media profiles.

Via marketingIO, massimo facchinetti
more...
marketingIO's curator insight, September 23, 10:26 AM

Blocking 'n tackling.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

10 Challenges Businesses Face with Search Engine Marketing Campaigns

10 Challenges Businesses Face with Search Engine Marketing Campaigns | Digital Brand Marketing | Scoop.it

Via Christino Martin, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

5 Ways to Inspire Imagination Through Simple Visual Storytelling

5 Ways to Inspire Imagination Through Simple Visual Storytelling | Digital Brand Marketing | Scoop.it
You’ll see how the context, and some subtle changes, alter the emotional response you feel. This post showcases imagination - the readers imagination. How do you inspire imagination? Often by providing fewer details. With less detail, your reader has no choice but to let their imagination will fill in the gaps. Their experiences, emotional state, and passions add meaning to the image. When done right, those emotions can touch passions and strike up anxieties that compel action. 

Via Gregg Morris, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Digital Content Marketing
Scoop.it!

Facebook Custom Audiences Now Targets Canvas Ad Viewers: This Week in Social Media : Social Media Examiner

Facebook Custom Audiences Now Targets Canvas Ad Viewers: This Week in Social Media : Social Media Examiner | Digital Brand Marketing | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Custom Audiences update, Instagram CTA buttons, Facebook Live on Desktop)
Via brandinmind
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Will the Content Bubble Burst? What’s Next?

Will the Content Bubble Burst? What’s Next? | Digital Brand Marketing | Scoop.it
Will the content bubble burst like the dot-com one? No if you stay on top of the predictions and trends for continued success – Content Marketing Institute

Via Moumita Dasgupta, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Storyform / Tell better stories

Storyform / Tell better stories | Digital Brand Marketing | Scoop.it
Create truly responsive stories, white-papers, blog posts, or reports with our unique format that automatically takes advantage of every device size. With full screen video and imagery, interactivity, and lots of great layouts and designs to choose from, you can replace those static PDFs and boring blog posts.
Via Jeff Domansky, massimo facchinetti
more...
Jeff Domansky's curator insight, September 20, 10:43 AM

Storyform is changing reading forever. Transform your stories, white-papers, blog posts, or PDF reports into a beautiful, responsive, interactive magazine-like experience. Thanks to Robin Good for suggesting it. Highly recommended. 10/10

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

The Ultimate Guide To Using Hashtags Effectively Across All Social Networks

The Ultimate Guide To Using Hashtags Effectively Across All Social Networks | Digital Brand Marketing | Scoop.it
Meta description: Do you want to expand your social media reach using hashtags? Check out this guide on how to find and use hashtags in a proper way.

Via malek
more...
malek's curator insight, September 18, 9:49 AM

Try to add 1-2 hashtags to your tweets for more reach every time

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

The Shocking Statistic That Will Make You Rethink LinkedIn

The Shocking Statistic That Will Make You Rethink LinkedIn | Digital Brand Marketing | Scoop.it
LinkedIn recently revealed an eye-opening look at what type of content the site does (and does not) give prominent display to on the network.
Via Riaz Khan, Jan Vajda, malek
more...
Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
Scoop.it!

Transform Your Marketing With Consumer Intent

Transform Your Marketing With Consumer Intent | Digital Brand Marketing | Scoop.it
Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers)

Via janlgordon, massimo facchinetti
more...
janlgordon's comment, September 19, 5:45 PM
Thank you Os Ishmael :-)
janlgordon's comment, September 20, 10:39 AM
Thank you @Ricard Lloria & @malek :-)
janlgordon's comment, September 23, 10:42 AM
Thank you @Dara Lin :-)
Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
Scoop.it!

The 4 Stages of Customer Experience

The 4 Stages of Customer Experience | Digital Brand Marketing | Scoop.it
The average customer is connected to five different devices and constantly switching channels to research, discover, and purchase a product. So the average customer experience is anything but predict…

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

What Do Journalists Like to See in PR Email Subject Lines? - Profs

What Do Journalists Like to See in PR Email Subject Lines? - Profs | Digital Brand Marketing | Scoop.it

Via marketingIO, massimo facchinetti
more...
marketingIO's curator insight, September 16, 10:04 AM

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Here's why Facebook's new war on clickbait is so important

Here's why Facebook's new war on clickbait is so important | Digital Brand Marketing | Scoop.it

Facebook has tweaked its New Feed algorithm many, many times in its attempt to keep the posts you see relevant, but the change it’s rolling out today may be the most important one yet: Facebook is vowing to kill clickbait.


Facebook has tweaked its New Feed algorithm many, many times in its attempt to keep the posts you see relevant, but the change it’s rolling out today may be the most important one yet: Facebook is vowing to kill clickbait.


It’s a potentially huge move, and one that makes journalism better for almost everyone involved.


How it works


Now Facebook is filtering out clickbait much like Gmail hides spam. It’s detecting specific words, structures, and styles in titles which “intentionally leave out crucial information, forcing people to click to find the answer.”


Here are some Facebook-provided samples of titles you will be seeing a lot less of:


“When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!”


“He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe”


“The Dog Barked At The Deliveryman And His Reaction Was Priceless.”...


Via Jeff Domansky, Dejan Nikolic, malek, massimo facchinetti