Digital Brand Marketing
8.5K views | +0 today
Follow
 
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
onto Digital Brand Marketing
Scoop.it!

10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
more...
Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

10 best tools to automate your social media marketing

10 best tools to automate your social media marketing | Digital Brand Marketing | Scoop.it

Want to simplify your social media marketing? Save time when posting updates? Lilach Bullock shares her top 10 favourite tools to automate your social media


Via Pantelis Chiotellis, malek
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
Scoop.it!

Why influencer marketing trumps influencer advertising

Why influencer marketing trumps influencer advertising | Digital Brand Marketing | Scoop.it

Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic of interest to advertisers. It’s a subject of public interest.

As the segment illustrated, influencer marketing is a big business. Teens with millions of followers can pull in hundreds of thousands of dollars for a shout-out on YouTube or Instagram.

It’s easy to imagine viewers all over the country yelling at their screens about the unfairness of it all, but from a marketer’s point of view, there’s another big problem: This type of “influencer marketing” isn’t actually marketing. It’s really “influencer advertising” and should be viewed as a less effective, pricier variation that has a corrosive effect on influencer marketing.

Influencer marketing transfers the implicit trust that consumers have in people they follow online and transfers it to a brand. Influencer advertising betrays that trust both for the influencer and for the brand....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 20, 11:15 PM

Influencer marketing is a leading marketing strategy according to the buzz.

Vanessa Ong Li Wen's comment, January 21, 12:25 PM
I wholeheartedly agree with this article's opinion on marketing and advertising. As an average, everyday person (as what the article has put it), I do understand that people who genuinely like a brand are more trustworthy than celebrities who endorse the same brand. Influencers are people, and humans as social creatures would not react to an interaction that isn't genuine. I strongly urge companies to pull in their resources into encouraging ordinary people to advertise for them ie. by giving out prizes to those who have the most interesting captions about their brand
Comunicologos.com's curator insight, January 21, 1:37 PM
Share your insight
Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
Scoop.it!

Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'

Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken' | Digital Brand Marketing | Scoop.it

At AdExchanger’s Industry Preview on Wednesday, Vaynerchuk shared his provocative views with an audience of digital industry professionals who he clearly wanted to shake up: “I believe this entire space is broken not in a bad way, but from the way I see the world.” And what is that? He believes that brand marketers, agencies, and tech suppliers, see everything based on a short-term vision. “Everyone talks about return on ad spend, click-throughs… everything is math and metrics but meanwhile, the business is in the tank,” he said. “There’s a disconnect,” he says -- and he blames short-term thinking, and the industry’s obsession with “math” and metrics.

“Common sense needs to enter ad tech,” he said, rating the common-sense element at “zero.” He also blamed much of the existing dysfunction on programmatic and “behavior that is so predicated in the moment or in the machine.” And he boldly stated to the audience: “You don’t believe in what you’re selling.” He said everyone in the room is concerned about short-term returns, and brand managers worry about making the numbers quarter by quarter, instead of taking a longer view.

All of this is taking place within the context of extreme channel conflict, where marketers are increasingly going direct consumer....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 20, 11:25 PM

For a "broken" system, Gary Vaynerchuk is certainly making a lot of money from digital advertising and marketing.

provesembed's comment, January 21, 1:30 AM
good
Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
Scoop.it!

3 trends PR pros should embrace in 2017 | PR Daily

3 trends PR pros should embrace in 2017 | PR Daily | Digital Brand Marketing | Scoop.it

What does the public relations industry have to look forward to in 2017?


What’s in store for practitioners, agencies and companies seeking to build awareness, reputation and trust?


Three mega-trends are on their way and will arrive on our industry’s shores this year. Let’s see if we’re ready for them:...


Via Jeff Domansky
more...
Kathryn Chamberlain's curator insight, January 19, 12:40 PM

This article discusses 3 challenges and how to navigate these challenges facing PR professionals in 2017. The author really hits the nail on the head with the first point: how to connect with users that are being bombarded with content on social media platforms. Marketing communications have really penetrated (almost) every aspect of our life, so creating content that will stand out becomes a significant challenge. His recommendation to use machine learning platforms to focus content is particularly interesting and a technology that is still being developed. Marketers are constantly having to adapt to the most effective means of reaching their target market so his second point of the need to adapt isn’t new.  However, the tools which marketers will use to reach markets are changing and it will be interesting to see if any one tool dominates the market in 2017. I’d be a little wary of the data used to discuss the dark circles, upon further investigation the research source is from the company RadiumOne that sells it’s tool to other companies to keep track of the ‘dark circle sharing’.

nickedmeasly's comment, January 19, 11:43 PM
very nice
MartinVermaak's comment, January 20, 8:49 AM
https://articlestars.com/detail.php?id=1749864
Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
Scoop.it!

Don't Give Your Customers What They Ask For. Give them what they need.

Don't Give Your Customers What They Ask For. Give them what they need. | Digital Brand Marketing | Scoop.it
Give them what they need.

Via Christian Bartosik, massimo facchinetti
more...
No comment yet.