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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!

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Rescooped by Os Ishmael from How to find and tell your story
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Seven Strategies for Humanizing Brand Storytelling | Huffington Post

Seven Strategies for Humanizing Brand Storytelling | Huffington Post | Digital Brand Marketing | Scoop.it

|Thanks in great part to social networks, new traditions of storytelling for business/brands have evolved from what "THEY" the businesses, want people to know, to the stories that people care about. This shift has meant that businesses have had to learn (often times the hard way) that marketed information is not really communication, least of all a story worthy of inspiring engagement or conversation with others.

 

I've worked with brands for over twenty years. Admittedly, I have crafted my fair share of "traditional" stories for my clients. Over time though, I've come to recognize that certain kinds of stories are more successful than others in bringing business and people closer together. These stories succeed because of their ability to produce greater emotional and social engagement, and thereby story-sharing with others."

 

Read the full article to find out more about these seven strategies for how to evolve beyond mere information to a more human-centric approach to storytelling:

FROM Focus on Size and Stats TO the People WithinFROM Mass Media Push TO Building Engaging RelationshipsFROM Demographics TO Understanding People & CommunitiesFROM Closed Culture TO Collaborative Social BusinessFROM Leadership Authority and Title TO Leadership Vision and InfluenceFROM Stories of Product and Process TO Promise and PurposeFROM Marketing Communication to Enabling Social Currency
Via Kim Zinke (aka Gimli Goose)
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"Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin

"Marketing is no longer about the stuff that you make, but about the stories you tell”  – Seth Godin | Digital Brand Marketing | Scoop.it

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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It’s Time to Kill These 8 Deadly Online Marketing Myths

It’s Time to Kill These 8 Deadly Online Marketing Myths | Digital Brand Marketing | Scoop.it
In this post, we’ll put an end to the most egregious marketing myths once and for all, so you can stay focused on what will actually drive real business growth:

Via malek
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malek's curator insight, Today, 6:28 AM
Myth #1: People will buy our product because it’s cheaper than the competition’s.
Rescooped by Os Ishmael from Modern Marketer
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Empowered by Data and Inspired by Words: Successful Use of Social Media

Empowered by Data and Inspired by Words: Successful Use of Social Media | Digital Brand Marketing | Scoop.it
Empowered by Data and Inspired by Words: Successful Use of Social MediaBy Dr. Rahul Razdan There is an online collision between data and deeds, between what we can now learn and what we continue to say and do within the world of social media. Think of the former as the savior of the latter where …

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The Basics of Making Engaging Flipping Videos

The Basics of Making Engaging Flipping Videos | Digital Brand Marketing | Scoop.it
The very basics of what to do when making educational videos for flipping a class. Many thanks to Jaclyn Pessel @chempessel, Meghan Klement @klemistry and Cara Johnson @AHSAnatomy for volunteering to be in this video!

Content Times:
0:12 Turn off your phone
0:36 Silence extraneous noises
1:00 Post a “Do Not Disturb” sign
1:26 Make sure you are actually recording
1:41 Look at the camera
2:08 Think about the video background
2:30 Remain stationary
2:52 Use big text
3:44 DON’T USE ALL CAPS!
3:55 Use drop shadow
4:20 Video length
4:53 Speak at a normal pace
5:22 Summary

Via Jim Lerman, Miloš Bajčetić, Luciana Viter, malek
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Rescooped by Os Ishmael from Marketing and Lead Generation
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Conquer The New Buying Process Before Your Competition Beats You To It

Conquer The New Buying Process Before Your Competition Beats You To It | Digital Brand Marketing | Scoop.it

Inbound Marketing is drawing people in and attracting them to your website or brand with content driven information. There has been a fundamental shift in the way people seek out information and people are now searching online. Customers no longer wait for a phone call to obtain information about a product or service they might be interested in. Content sharing, creative marketing and social media are now dominating buying habits. Inbound Marketing demands that instead of interrupting what people consume, we need to be what they want to consume, which is one of the many mission statements of Inbound Marketing. This is “human friendly” marketing and it's marketing humans love. Pointing out ideas to people who particularly want to hear them is what Inbound is all about. Set goals to find out about what your searchers are interested in and create material specifically for your buyer persona (ideal customer)....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, June 1, 9:45 AM

Inbound marketing can be fueled by content. Here are the basics.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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10 Rockin' PPT Templates That Tell Your Story Visually

Having a cool PowerPoint template is CRITICAL if you want to have slides that will WOW an audience. These professional PowerPoint templates will save you time

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Karen Dietz's curator insight, June 1, 10:53 AM

Here's what I love about the PowerPoint templates shared here: they are all designed around making your topic visual.


This is very different than most PPT templates that are designed around displaying text.


If you want to tell your business story visually, and get out of your PPT rut, then grab these. Write down the ones you like, then on page 27 of this SlideShare deck, click on the link to GraphicRiver.com. That site contains thousands of PPT templates. They are not free, however. But they are reasonably priced.


I'm sure you will find one that fits your needs to you can tell your business story in a cool visual format.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, June 1, 11:13 AM

#VisualStorytelling


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Convert Text To Images: Welcome To The Bag Of Visual Words

Convert Text To Images: Welcome To The Bag Of Visual Words | Digital Brand Marketing | Scoop.it
The ability to read a description of a scene and then picture it has always been uniquely human. Not anymore.

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malek's curator insight, May 31, 5:11 PM

 Image reconstruction from features can be a means of identifying the characteristics of features

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why Ambitious Content is the Only Content That Matters

Why Ambitious Content is the Only Content That Matters | Digital Brand Marketing | Scoop.it
This is a story about risk and reward. It’s also a story about pumpkins.

Via Mat Loup, massimo facchinetti
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Rescooped by Os Ishmael from Marketing Leadership - A 3 World Mix
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How To Use Growth Hacking To Attract and Retain Customers

How To Use Growth Hacking To Attract and Retain Customers | Digital Brand Marketing | Scoop.it

Every business owner will do whatever to grow their business. Today, we have at our disposal more information, tools, resources, and skillsets than ever before. How do you take advantage of all of these assets to grow your business?


Via Pantelis Chiotellis, Thorsten Strauss
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Thorsten Strauss's curator insight, May 31, 4:12 AM

insight: growth hacking tips. read previous posts first. this one only adds marginal knowledge 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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12 Alternative Content Marketing Ideas #smlondon

12 Alternative Content Marketing Ideas #smlondon | Digital Brand Marketing | Scoop.it
Content marketing doesn't have to be just blogs - here are 12 alternatives!

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Research-Based Findings Show Content Marketing Beats Native Advertising

5 Research-Based Findings Show Content Marketing Beats Native Advertising | Digital Brand Marketing | Scoop.it
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings.

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing Measurement: 29 Essential Metrics [Infographic]

Content Marketing Measurement: 29 Essential Metrics [Infographic] | Digital Brand Marketing | Scoop.it
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, May 16, 2:15 PM

Comprehensive infographic with metrics grouped by categories like consumption, retention, sharing, engagement, lead gen, sales and cost.  Check it out.

Marco Favero's curator insight, June 1, 5:35 AM

aggiungi la tua intuizione ...

Arnaud d'Haen's curator insight, Today, 7:20 AM

Measuring content yes we can!

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Marketing doesn't completely understand content

Marketing doesn't completely understand content | Digital Brand Marketing | Scoop.it

According to a recent survey sourced in Ad Age, 75 percent of marketers said that content should frequently mention products and services, yet 60 percent of their audience turns down salesy content.

 

This is the true rubber-meets-road moment in marketing, IMHO. Here’s my general take:Marketing needs to evolve as a source of product. We need to stop worshipping at “The Temple Of Big Numbers”

 

My two cents, just from places I’ve worked: a lot of times at jobs, people get promoted because of their ability to make money. This is only logical: if you’re considering a job for someone that might pay them $120K, it’s hard to justify giving that job to that person if they only generate $80K (that’s essentially a $200K loss every five years for the company). Because of this promotion model, you don’t always see “tried-and-true marketers” get promoted up to SVP/CMO jobs; for better or worse, the ROI of standard marketing is still hard to prove....


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Marco Favero's curator insight, Today, 4:54 AM

aggiungi la tua intuizione ...

CIM Academy's curator insight, Today, 5:05 AM

Do marketers really understand how to communicate with their customers? This article suggests that the emphasis is still focused on products and services as apposed to customers needs.

Jeff Oskin's curator insight, Today, 9:54 AM

Great article from the Context of Things pointing out what some marketers may be doing wrong with their content. Specifically, trying to sell something in your content is likely the wrong way to get someone to buy. With upcoming generations of shoppers who have learned to "turn off" ads (a.k.a. ignore them), trying to sell something simply turns them off.

Rescooped by Os Ishmael from Marketing and Lead Generation
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Where the Digital Economy Is Moving the Fastest

Where the Digital Economy Is Moving the Fastest | Digital Brand Marketing | Scoop.it
Charting the progress of different countries.

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5 Digital Marketing Rules Every Small Business Needs to Know

5 Digital Marketing Rules Every Small Business Needs to Know | Digital Brand Marketing | Scoop.it
With baseball season upon us, it is a good time to take stock of your marketing game plan, taking a close look at how you are managing the promotion of your business.  That includes your marketing s…

Via massimo facchinetti
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Rescooped by Os Ishmael from Modern Marketer
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Top 8 Benefits of Social Media Marketing for Small Business (Infographic)

Top 8 Benefits of Social Media Marketing for Small Business (Infographic) | Digital Brand Marketing | Scoop.it
The past few years witnessed the tremendous rise of social media, pervading the online consciousness of Internet users from all over the globe. It did not end there however as the influence of social…

Via The Fish Firm
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How Influencer Marketing Is Impacting Content #Infographic

How Influencer Marketing Is Impacting Content #Infographic | Digital Brand Marketing | Scoop.it
Influencer marketing—a form of marketing which identifies individuals that have influence over potential buyers and plans marketing activities around them—is quickly becoming an essential tool within the communicator's toolkit. When compared with other, more intrusive (read: annoying) ways to get your brand or organization's message out, influencer marketing provides you with allies and context in your pursuit of your audience's attention.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Marco Favero's curator insight, June 1, 10:28 AM

aggiungi la tua intuizione ...

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Become a Better Brand Storyteller: 4 Brands You Can Learn From | When I Work

Become a Better Brand Storyteller: 4 Brands You Can Learn From | When I Work | Digital Brand Marketing | Scoop.it
Look at a few examples of small businesses who have employed one or several time-tested tactics for great storytelling.

Via José Carlos, massimo facchinetti
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Slideshare is the digital storytelling secret weapon

Slideshare is the digital storytelling secret weapon | Digital Brand Marketing | Scoop.it

In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?

Slideshare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard).

And that audience is hungry for information. It’s not uncommon to generate significant views and downloads for Slideshare presentations, including 24,000+ and counting for my presentation on reliable reach....


Via Jeff Domansky, Karen Dietz
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Jeff Domansky's curator insight, May 29, 4:31 PM

if your target is B2B or professionals, don't miss the opportunity to use slide share for impact and ROI.

Marco Favero's curator insight, May 30, 10:34 AM

aggiungi la tua intuizione ...

Karen Dietz's curator insight, June 1, 1:56 PM

Hey folks -- if you want more visibility for your digital business stories -- then use SlideShare.


Here's an interesting study that was just released showing the opportunity.


Don't miss out on the traction SlideShare can give you (I have no affiliation with the company). Check out the stats, and story on!


Thanks to fellow curator Jeff Domansky @Jeff Domansky @ThePR Coach for finding and sharing this.

Rescooped by Os Ishmael from Business in a Social Media World
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5 Twitter Lists You Should Create Today

I don’t know about you, but I follow many accounts on Twitter. As a result, my Timeline keeps changing. It can be frustrating at time, right? Thankfully, the platform has a wonderful feature that called Lists, which allows you to organize handles into specific categories or topics.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, June 1, 2:29 PM


A basic guide to Twitter Lists for beginners. I hope you find it useful. 


What other lists do you see people use? 

Rescooped by Os Ishmael from digital marketing strategy
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No time to blog? 3 Hacks to blog without blogging.

No time to blog? 3 Hacks to blog without blogging. | Digital Brand Marketing | Scoop.it

So I’m guessing a lot of people can relate to this – not having time to blog full-time or even just producing one of those long form blogs that’s super helpful to people, but still mostly time-consuming.


Via Guillaume Decugis, Mark E. Deschaine, PhD, malek
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Guillaume Decugis's curator insight, May 28, 8:23 PM

No time for blogging is less and less an excuse when you consider these 3 hacks. 


The word blog can be intimidating as to a lot of us, it means crafting beautifully written 1,000-word articles. And a lot of us don't have time or skills for that. 


But it doesn't have to be defined this way. 


What most professionals need is a way to express their thoughts and show their expertise in an easy but meaningful way. These tips are a good demonstration that in this age of short attention span, there is no direct correlation between:


- the time to publish content

- the length of that content

- the attention it will get


So it's time to save time and publish. Because you are what you publish.

Richard Harrington's curator insight, May 28, 9:55 PM

http://pronewsonline.com

http://sco.lt/88YsUr

Rescooped by Os Ishmael from Marketing Leadership - A 3 World Mix
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Correlation between Innovation & Growth Hacking

My slides from my session at Adobe User Group Amsterdam 2015. Theme was "Hack your Growth" and a follow up of the Lean Analytics workshop from Alistair Croll at April 21st ...


Via Pantelis Chiotellis, Thorsten Strauss
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Thorsten Strauss's curator insight, May 31, 4:18 AM

insight: excellent presentation about product/ business model  innovation, growth hacking and causation vs correlation

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How Images Make Social Content More Shareable

How Images Make Social Content More Shareable | Digital Brand Marketing | Scoop.it

Everyone likes to say a picture is worth a thousand words, but those who do are really underestimating the value of a good visual.

 

For instance, Oreo was able to gain 1 million Facebook fans by posting creative images each day for 100 days as a part of a campaign for its 100 year anniversary. On Instagram, Heineken got customers to drink up its content by having users search for a certain individual in a crowd photo from the US Open for its “Crack the US Open” contest. And after Chegg targeted college students with promoted tweets featuring memes, the brand drove 13,000 purchases from Twitter users.

 

For more awesome examples and statistics about how brands are benefiting from good visual content, check out the rest of the infographic....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 31, 12:13 PM

Here's why visuals matter and how to use them better.

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Stunning Mobile Apps for Creating Video Content

Stunning Mobile Apps for Creating Video Content | Digital Brand Marketing | Scoop.it

We live a video revolution, and as yet it shows no signs of slowing. Find out what video apps are most effective for creating your own content.


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malek's curator insight, May 30, 10:26 AM

Vine  reached an impressive 1.5 billion (yes, billion) ‘loops’ or plays every day – when multiplying this across a year that’s over half a trillion loops per annum.