Digital Brand Marketing
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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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CMOs reveal their technology clout and martech plans for 2017 - CMO

CMOs reveal their technology clout and martech plans for 2017 - CMO | Digital Brand Marketing | Scoop.it
In line with its infamous proclamation that marketing will be spending more on technology than the CIO by 2017, recent figures from Gartner suggest CMOs will indeed to rivalling IT departments when it comes to technology expenditure this year. According to the analyst firm, the average CMO spending on technology during 2016 was 3.24 per cent of revenue, against 3.4 per cent of revenue for the CIO.

In addition, a new research report from The CMO Club found CMOs increasingly owning the digital strategy – more so than the CIO or technology chief – highlighting marketing’s growing technology role. That survey reported 60 per cent of marketers were defining the need and identifies a digital marketing or technology solution before turning to the IT function to act as implementer, and 13 per cent are also doing the implementations themselves.

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, January 22, 6:35 PM

Move over, Grover.

 

Get a FREE Marketing Automation Cheat Sheet. Compliments of marketingIO. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Best 10 ways to Build Links without Content in 2017 -

Best 10 ways to Build Links without Content in 2017 - | Digital Brand Marketing | Scoop.it
Best ways to build links without content. It is not always necessary to have fresh content for properly creating new links.

Via THE *OFFICIAL ANDREASCY*, malek, massimo facchinetti
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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How to Better Integrate Analytics Into Your Marketing Strategy - Kissmetrics

How to Better Integrate Analytics Into Your Marketing Strategy - Kissmetrics | Digital Brand Marketing | Scoop.it
To build a strategy around your analytics (instead of the reverse), follow these tips:

Learn to live with being wrong. Part of letting the data drive your strategy is letting go of initiatives that simply don’t move the needle (or move the needle enough to justify the investment).Approach data from a number of angles. There are likely a number of ways to interpret your marketing data, so bring in a partner or a few to help make sense of it all and ensure you aren’t missing any key perspectives.Test, and test some more. Marketing analytics give you a picture of how things are – to find out how things could be, you’ll need to test your tactics and theories.Above all, listen. At the end of the day, the number one mistake you can make is to ignore what all of your valuable analytics are telling you. Let the data speak for itself, and listen.

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, January 22, 6:16 PM

Get a FREE Marketing Automation Cheat Sheet. Compliments of marketingIO. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

Rescooped by Os Ishmael from digital marketing strategy
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10 best tools to automate your social media marketing

10 best tools to automate your social media marketing | Digital Brand Marketing | Scoop.it

Want to simplify your social media marketing? Save time when posting updates? Lilach Bullock shares her top 10 favourite tools to automate your social media


Via Pantelis Chiotellis, malek
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Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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Why influencer marketing trumps influencer advertising

Why influencer marketing trumps influencer advertising | Digital Brand Marketing | Scoop.it

Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic of interest to advertisers. It’s a subject of public interest.

As the segment illustrated, influencer marketing is a big business. Teens with millions of followers can pull in hundreds of thousands of dollars for a shout-out on YouTube or Instagram.

It’s easy to imagine viewers all over the country yelling at their screens about the unfairness of it all, but from a marketer’s point of view, there’s another big problem: This type of “influencer marketing” isn’t actually marketing. It’s really “influencer advertising” and should be viewed as a less effective, pricier variation that has a corrosive effect on influencer marketing.

Influencer marketing transfers the implicit trust that consumers have in people they follow online and transfers it to a brand. Influencer advertising betrays that trust both for the influencer and for the brand....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 20, 11:15 PM

Influencer marketing is a leading marketing strategy according to the buzz.

Vanessa Ong Li Wen's comment, January 21, 12:25 PM
I wholeheartedly agree with this article's opinion on marketing and advertising. As an average, everyday person (as what the article has put it), I do understand that people who genuinely like a brand are more trustworthy than celebrities who endorse the same brand. Influencers are people, and humans as social creatures would not react to an interaction that isn't genuine. I strongly urge companies to pull in their resources into encouraging ordinary people to advertise for them ie. by giving out prizes to those who have the most interesting captions about their brand
Comunicologos.com's curator insight, January 21, 1:37 PM
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