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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why Every Organization Needs a Story Strategy

Why Every Organization Needs a Story Strategy | Digital Brand Marketing | Scoop.it

Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.


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Marco Favero's curator insight, Today, 10:30 AM

aggiungere la vostra comprensione ...

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From Desktop to Thumbtop: Sneak Glimpse of E-commerce in 2016

From Desktop to Thumbtop: Sneak Glimpse of E-commerce in 2016 | Digital Brand Marketing | Scoop.it

As history has taught us about media and technology in the past, with the introduction of any new technology, we’ll always have the initial hype and scare that life, as we know it will never be the same.

 

What does this mean for the future of e-commerce? The desktop is not obsolete; rather it’s going to have to change its mechanisms to make room for the new powerhouse in the commerce arena.  Growing at a steep rate, mobile currently accounts for 29% of eCommerce transactions in the US and 34% globally. The end of 2015 forecasts mobile share to reach 33% in the US, and 40% globally.

 

There are two main avenues behind this growth;

1. Virtual Engagement

2. Faster Transactions

 

Two channels are available via mCommerce where there’s only one with eCommerce because the mobility allows you to actually purchase goods in store with your mobile device where you wouldn’t carry around your laptop to checkout.  According to the VP of Marketing at AppsFlyer Ran Avrahamy, “when thinking about omnichannel efforts and point of sale purchases, mobile is the connecting link. Retailers who begin to deploy in-store beacons for their marketing teams are beginning to see attribution from mobile campaigns and are optimizing their in-store consumer shopping experience.”...


Via Jeff Domansky
Os Ishmael's insight:

Omnichannel marketing ahead?

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Jeff Domansky's curator insight, Today, 12:04 PM

Omnichannel marketing ahead?

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Storytelling -- Beyond the Buzz | Huffington Post

Storytelling -- Beyond the Buzz | Huffington Post | Digital Brand Marketing | Scoop.it

Storytelling - it seems to be one of the hottest buzz words today. Everyone is saying that you must know how to be a good storyteller - but does anyone really know what that means?

 

Storytelling is the difference between rambling off data and giving it meaning. When we read a good book, we basically devour it - we feel swept into the story, time and space falls away - and it's sad to end it because it's like we're saying goodbye to a good friend. We don't look for 100% historical accuracy, technical data or facts and figures - we just give ourselves over to the experience So how do we take this into our writing, speeches and presentations? Whether you're selling a product, service, startup or even yourself, here are some storytelling tips that anyone can use."

 

Read the full article to find out why these storytelling tips work and how to use them:

Write From Your Audience's PerspectiveIdeas that Grandma Would UnderstandBuild the SuspenseVisualize the IdeaClose with a Punch
Via Kim Zinke (aka Gimli Goose), massimo facchinetti
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Most Trusted Channels for Branded Content

The Most Trusted Channels for Branded Content | Digital Brand Marketing | Scoop.it

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.

 

The report was based on data from a survey of more than 2,000 consumers in the United States.Respondents gave Facebook an average score of 4 as a trusted content source from brands (1=most trusted; 10=least trusted). Magazines and newspapers ranked second (4.4 average score), followed by email and television (5.3 average score each).

 

Younger generations are more likely to trust social channels than their older counterparts are: Some 29% of consumers age 18-22 and 32% of consumers age 23-30 rank Facebook as the most trusted content channel, whereas only 16% of consumers age 52-68 do so. Older consumers are more likely to trust traditional media, such as print (27%)....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 29, 5:27 AM

Which content channel is the most trusted? Research says....

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Instantly Improve Your Pinterest Marketing Strategy

Instantly Improve Your Pinterest Marketing Strategy | Digital Brand Marketing | Scoop.it
Want to know what's how to create an effective Pinterest marketing strategy? Here's 26 tips to instantly improve and receive real results!

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Jeff Beale's curator insight, Today, 9:30 AM

I have noticed that pinning videos and syncing it to your YouTube account has increased following and engagements.

Jennifer G. Hanford's curator insight, Today, 10:32 AM

I have noticed that pinning videos and syncing it to your YouTube account has increased following and engagements.

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How Technology Is Transforming The Structure Of The Marketing Organization - Forbes

How Technology Is Transforming The Structure Of The Marketing Organization - Forbes | Digital Brand Marketing | Scoop.it
This article is by Phil Fernandez, chairman and CEO of Marketo, a marketing-automation company. Technology is no longer the tail that wags the marketing dog – it is the entire dog, nose to tail.

Via Dennis Bailen, CMO, Chief Outsiders, massimo facchinetti
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Difference Between Content Marketing, Social Media Marketing and SEO

Difference Between Content Marketing, Social Media Marketing and SEO | Digital Brand Marketing | Scoop.it
Let's make one thing very clear right from the start: Social Media Marketing does not equal Content Marketing and Content Marketing does not equal SEO. ...

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What Is Going On With Google Plus?

What Is Going On With Google Plus? | Digital Brand Marketing | Scoop.it
There's been more news from Google about Google+ and once again, there's confusion and doubt about the network's future. But you may not be hearing all of the facts.

Via Mike Allton
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Mike Allton's curator insight, July 28, 2:19 PM

What's Going On With Google+?

Perhaps you've seen the news, perhaps you haven't, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things.

So what's really going on?

Mike Schoultz's curator insight, Today, 1:05 PM

What's Going On With Google+?

Perhaps you've seen the news, perhaps you haven't, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things.

So what's really going on?

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Why Google+ has to shrink to grow

"One day in 2013, I received an email from Google informing me that YouTube was preparing to fix its notoriously bad comment section. The proposed savior was Google+, then a little over 2 years old. By harnessing people’s real identities and reputations, the thinking went, the most toxic and spammy of commenters would sink to the bottom, and the cream of the comments would rise to the top."


Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 28, 5:18 PM


All I could think of while reading this article was: "Finally an intelligent conversation on Google+!"


To many the Plus is a failed experiment because Google tried to compete with Facebook. But to me, it has never been about that. The platform is not a failure. It's just the perfect example of a business that pays attention to what its community and customers say. 


I have always felt that Google listens to users. And as Casey Newton mentions in this post, Google+ is now finally small enough to build on. It’s focused, self-contained, and at least by Google terms, not overly ambitious."

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The Top Online Lead Generation Tactics and Metrics

The Top Online Lead Generation Tactics and Metrics | Digital Brand Marketing | Scoop.it
Sales - Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.

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How to use stories to influence decision makers

How to use stories to influence decision makers | Digital Brand Marketing | Scoop.it
Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?

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Karen Dietz's curator insight, July 27, 4:43 PM

What a great post from my colleagues over at Anecdote. This one is all about influencing decision makers by exposing them to stories outside their own experiences. 


As Shawn Callahan points out, "And of the experiences that get noticed, a few are thought about and translated into a story that explains what happened. Over time, these accumulate into a repertoire of experience-based stories. It is this repertoire that guides intuitive decision-making. To influence a decision-maker, you need to change the stories their intuition relies upon."


He then goes on to give us tips for exactly how to do that. What I also love about Shawn's posts is how often then are based on solid research. At the bottom of the post you will find all the citations cited in the article. Yay! So we are talking hard science, not spouting platitudes. We need more of this kind of writing.


Thanks Shawn.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Thiet Ke Noi That's comment, July 28, 12:17 AM
http://noithatmodern.com/tin-tuc-&-su-kien/them-chut-mau-tuoi-sang-cho-phong-ngu/1222.html
2DiFore Marketing Solutions's curator insight, July 28, 7:40 AM

Didn't you just love it when your parents, grandparents or other extended family would tell stories about "when they were young" it was so different!? Well, why don't you tell a story about other client experiences with prospective clients? Turn your successes into sales today.

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Why Customer Experience Is A Marketing Priority | Newscred Blog

Why Customer Experience Is A Marketing Priority | Newscred Blog | Digital Brand Marketing | Scoop.it
It’s not necessarily a new concept, but the driving theme behind Forrester’s 2015 Predictions Webinar was that great customer experience is what drives customer loyalty.

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The Internet Must Be Bigger Than Facebook

The Internet Must Be Bigger Than Facebook | Digital Brand Marketing | Scoop.it

As corporations like Facebook gain control over more and more online activities, the web's core values are at stake.


Via Kenneth Mikkelsen, Frank J. Klein
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Kenneth Mikkelsen's curator insight, June 24, 5:37 AM

David Weinberger on the changing nature and values of the internet. All is not lost. But we have several tasks before us. 


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Are You Ready for Predictive Marketing? | Lattice Engines

Are You Ready for Predictive Marketing? | Lattice Engines | Digital Brand Marketing | Scoop.it

marketingIO’s MarTech Managed Services drives more leads faster. 


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Content Marketing Tools: The Ultimate List | Content Marketing Forum

Content Marketing Tools: The Ultimate List | Content Marketing Forum | Digital Brand Marketing | Scoop.it
We ve updated our Ultimate Content Marketing Tools list to include over fifty new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions.

Via Vladimir Kukharenko, massimo facchinetti
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8 Unexpected and Useful Ways to Use Twitter Group DMs

8 Unexpected and Useful Ways to Use Twitter Group DMs | Digital Brand Marketing | Scoop.it
Recently, Twitter's oft-neglected Direct Message (DM) tool added a group DM function, a feature that was well-received, but then seems to have gone nowhere. This should not be the case as it's incredibly useful. Group DMs on Twitter have the power to become real game-changers. This could fundamentally alter how you use Twitter and how much value…

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 29, 2:21 AM


Have you ever thought of the Twitter Group DM feature as something more than just a basic messaging system? 


I hadn't until reading this excellent post from Angela Alcom. She suggests some very simple ideas. I really like the ones about topical ninja groups and the inner circle of your most loyal followers. 


Now, my brain is cranking up with tons of ideas! What about you? 


NB: Twitter Group DMs only work if you use  the official Twitter app (mobile / web) or TweetDeck...

Jeff Beale's curator insight, Today, 9:13 AM

Twitter group DM now extend your reach and improve your engagement.  One other way this is useful is to have Twitter workshops.  More to come.

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7 Simple Google AdWords Hacks That’ll Drive More Qualified Leads

7 Simple Google AdWords Hacks That’ll Drive More Qualified Leads | Digital Brand Marketing | Scoop.it

Via Paolo Margari, massimo facchinetti
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Paolo Margari's curator insight, July 29, 4:54 AM

According to Sitewit, “Businesses make an average of $2 in revenue for every $1 they spend on AdWords.” Paid ads are 56% more profitable than social media, which roughly has 44% ROI. However, PPC ads aren’t exactly cheap. In this article, I’ll show you seven simple PPC hacks that you can use to drive more qualified leads to your business.

Jeff Beale's curator insight, Today, 9:24 AM

Neil is always on point.  These are great ways to optimize your PPC efforts.  I would like to add also to look at utilizing Trueview ads on YouTube as videos have a huge impact.  

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4 Questions to Help You Generate Epic Content Ideas

4 Questions to Help You Generate Epic Content Ideas | Digital Brand Marketing | Scoop.it
To capture leads, marketers must provide consumers content they crave. Ask yourself these four questions to spark those fresh ideas.

Via donhornsby, massimo facchinetti
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donhornsby's curator insight, July 29, 9:46 AM

Asking great questions can help you create great content. And if your content is good enough, prospects will have no problem filling out your lead gen form to gain access. That means you’ll increase your chances of capturing qualified leads.

Marco Favero's curator insight, July 29, 11:38 AM

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SENAME Interactive's curator insight, Today, 1:37 AM

Many businesses struggle to come up with a blog posts or social media posts. Here are a few questions they need to consider to generate good content for their business.

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What Does Instagram Desktop Search Mean for Content Marketers?

On July 20th, Instagram made this announcement on their twitter feed: Starting today, you can search people, places and hashtags on web. Now, if you open your browser from a laptop or desktop machine…

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3 Ways for Marketers to Take on the Growing Subscription-Based Economy

3 Ways for Marketers to Take on the Growing Subscription-Based Economy | Digital Brand Marketing | Scoop.it
The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start!…

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5 Stats That Prove Great Content is the Key to Great SEO

5 Stats That Prove Great Content is the Key to Great SEO | Digital Brand Marketing | Scoop.it
If you're still keyword stuffing, I have tickets to a 98 Degrees concert I'd love to sell you.

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Carl Messenger-Lehmann's curator insight, Today, 8:55 AM

Time and time again - we see the shortest route to effective SEO is to not take shortcuts.

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Study: B2B marketers still struggle to make sense of social media | B2B News Network

Study: B2B marketers still struggle to make sense of social media | B2B News Network | Digital Brand Marketing | Scoop.it

Social media has not just made the world smaller. It has also opened the door to bigger opportunities for B2B marketers. But with it, comes more competition, pressure to deliver, and overall confusion.

 

According to a recent research by Simply Measured, marketers mostly struggle to fit social media into the business equation.

 

There are four major challenges at play.


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Brian Chaulk's curator insight, July 27, 6:44 AM

Most companies know they need to be using social media but struggle with putting the resources into a strategy. Especially true for small business!

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5 Ways to Become a Better Headline Writer

5 Ways to Become a Better Headline Writer | Digital Brand Marketing | Scoop.it
No one is born a great headline writer. If you're a marketer, it's incredibly important to write effective headlines. Learn the 5 keys in this post.

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10 Ways To Continue A Conversation With Someone On Social Media

10 Ways To Continue A Conversation With Someone On Social Media | Digital Brand Marketing | Scoop.it
Social media is commonly used as a platform for marketers to promote their content and products. Millions of businesses use social media to communicate with their customers every day. These conversat…

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4 Key Metrics For Content Marketing Success

4 Key Metrics For Content Marketing Success | Digital Brand Marketing | Scoop.it
Content marketing success depends on the key metrics that you need to define before a digital marketing campaign

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