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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
Laurent Brixius's curator insight, February 27, 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 3:41 PM
Rhonda and comeja, glad you found the article useful!
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Content Curation World Connectivism Social Media Content Curation Transformational Leadership Online Video Publishing Presentation Tools
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Next-Wave Content Creation Strategies for the End of the Online Ad Era

Next-Wave Content Creation Strategies for the End of the Online Ad Era | Digital Brand Marketing | Scoop.it
Prediction: One way or another, it won't be long before online ads go away altogether. Use these content creation strategies now to get your organization ready for the end of the online ad era.
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Choosing the most effective social media platforms | Visual.ly

Choosing the most effective social media platforms | Visual.ly | Digital Brand Marketing | Scoop.it
Facebook, Twitter, Pinterest, Google+, LinkedIn. Etc. So many social media platforms. And so little time. (And manpower. And ideas.) There are costs involved to maintaining a social presence.
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Rescooped by Os Ishmael from Simply Social Media
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If I Were Starting Social Media from Zero | Business 2 Community

If I Were Starting Social Media from Zero | Business 2 Community | Digital Brand Marketing | Scoop.it

A couple of months ago without notice, all of the social media sharing counters on my primary website had reverted to zero. Just like that, thousands of shares that had accumulated over a period of nearly seven years had vanished.

 

Why is this significant? Social sharing is what is known as “social proof.” It’s evidence that your site is active and worthy of the attention of new buyers that happen to be passing through. Not knowing if this action was recoverable, I settled into the realization that I may have to simply move on and start fresh. While the problem was resolved, the incident got me thinking about what I would do if my entire online presence vanished – what then?

 

So, here is that plan. It has lessons for businesses that are new to social media, as well as for the rest of us that can (and should) do more of what needs to be done to ensure the online relevance of our businesses in a digital world that is now driven by the customer....


Via Jeff Domansky
Jeff Domansky's curator insight, Today, 4:25 PM

what if you had to start over again in social media? What would you do differently? Why? How?

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Color Is Master Of Us All: Color Preference By Gender [Infographic]

Color Is Master Of Us All: Color Preference By Gender [Infographic] | Digital Brand Marketing | Scoop.it
From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. Let's take a look at what they say about color and gender.

Via Martin (Marty) Smith, massimo facchinetti
Martin (Marty) Smith's curator insight, Today, 4:15 PM

Find first Color Is Master of Us All Infographic here: http://sco.lt/7FcZ4T

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Customer Service Is the New Marketing: Customer Feedback Matters (infographic)

Customer Service Is the New Marketing: Customer Feedback Matters (infographic) | Digital Brand Marketing | Scoop.it

Customer Service Is the New Marketing: Customer Feedback Matters | INFOGRAPHIC: Local business reviews have become the digital version of word-of-mouth advertising.


Via yeohyc
yeohyc's curator insight, May 17, 11:30 AM
The value in harnessing customer feedback internally and externally has never been more important today!
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What makes Coca-Cola the No-1 SuperBrand in Social Media? - Search Engine Journal

What makes Coca-Cola the No-1 SuperBrand in Social Media? - Search Engine Journal | Digital Brand Marketing | Scoop.it
Who else has completed more than 80 years of Olympic Partnership with largest-ever activation? Which brand has ever covered more than 275,000 miles across
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The Best Talent Is Bringing Out Talent in Others

The Best Talent Is Bringing Out Talent in Others | Digital Brand Marketing | Scoop.it
"A superior leader is a person who can bring ordinary people together to achieve extraordinary results." Many years ago, an entrepreneur told me that.
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Collapsing myths in digital marketing

Collapsing myths in digital marketing | Digital Brand Marketing | Scoop.it
Paraphrasing my colleague Eric Peterson, I'll do my part to demystify, in this case, the digital marketing. We are all talking about how wonderful and beneficial it is, for both online and offline.
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5 Easy Ways to Drive Social Media Fans to Action | Social Media Examiner

5 Easy Ways to Drive Social Media Fans to Action | Social Media Examiner | Digital Brand Marketing | Scoop.it
5 Easy Ways to Drive Social Media Fans to Action http://t.co/nujQkBZ4UA via @smexaminer SocialMediaStrategy
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UX Lessons Learned Interview with Larry Marine part 2

www.AllisonTatterson.com presents User Experience Lessons Learned Interview with Larry Marine of Intuitive Design Group (UX Lessons Learned Interview with Larry Marine part 2 http://t.co/geO0LdYEeE)...
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Rescooped by Os Ishmael from Social Media Tips, News, and Tools
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Boastful Self Promotion via Ridiculous Titles | Internet Billboards

Boastful Self Promotion via Ridiculous Titles | Internet Billboards | Digital Brand Marketing | Scoop.it

These social media “title” posts crop up every couple months and they’re equally hilarious/ridiculous each time they pop up. Every day I see another ridiculous “title” and wonder how much time was spent (wasted) on such insanity.


Via Tom George, Cendrine Marrouat - www.cendrinemarrouat.com
Tom George's curator insight, May 16, 7:11 AM

Self importance comes before pride, and as you know after that comes the fall. Beware of false prophets and attention seekers.

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Google knows which of your photos are best

Google knows which of your photos are best | Digital Brand Marketing | Scoop.it
Google is working hard to make you love Google+, its growing but still often-overlooked social network.
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Rescooped by Os Ishmael from Just Story It
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Why it’s time to rethink visual storytelling on the web from the bottom up

Why it’s time to rethink visual storytelling on the web from the bottom up | Digital Brand Marketing | Scoop.it
cyneth's curator insight, May 16, 4:23 PM

Adam Westbrook is proposing a new idea for visual storytelling on the web.

As technology becomes more pervasive and immersive, artists are sensing limitless possibilities on the horizon. Adam invites developers, designers, artists and storytellers to engage in a conversation around new ideas.

Jonathan Rodgers's curator insight, May 16, 4:47 PM

bottoms up

mirmilla's curator insight, May 17, 11:12 AM

Visual Storytelling as a web-native form. An inspiring thought.

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Google+ Less Appealing to Brands Than Facebook, Report Claims

Google+ Less Appealing to Brands Than Facebook, Report Claims | Digital Brand Marketing | Scoop.it
In the "Google Facebook" Google+ vs Facebook stakes, Google+ is less popular, but that could change as Google puts more resources on the social site.
Os Ishmael's insight:

Let's see what the future holds...

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Social Signals Work for SEO | Social Media Today

Social Signals Work for SEO | Social Media Today | Digital Brand Marketing | Scoop.it
Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.
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How I Use Social Media To Drive Traffic to My Latest Blog Post

How I Use Social Media To Drive Traffic to My Latest Blog Post | Digital Brand Marketing | Scoop.it

Traffic is the lifeline of a blog; if you don’t have it, you don’t exist. Most people rely on the mighty search engines for their traffic. But there are other ways of getting traffic to your blog by utilizing the power of social media. The role of social media sites is front and center when it comes to driving traffic to my site.

 

The most popular ones include; Facebook, Twitter and LinkedIn in descending order in terms of traffic. This means that Facebook is the biggest traffic referrer to my site, other than the search engines. But how do I really do it?...


Via Jeff Domansky
Jeff Domansky's curator insight, Today, 4:19 PM

Good look at basic networking using social media to drive traffic.

Jeff Domansky's curator insight, Today, 4:36 PM

Practical tips on how to generate blog traffic from your social media networks.

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5 Awesome Female Bloggers

5 Awesome Female Bloggers | Digital Brand Marketing | Scoop.it

Read about the awesome female bloggers of this world who are doing wonderful on their blogs. 

1. Ileane Smith:- She Doesn’t need any introduction, she is the queen of blogging who is running a high quality blog on blogging niche; BasicBlogTips.com. I came into contact with her when I had asked her for an interview of my Coffee with Atish series. You may find that Interview here:- Interview With Ms. Ileane of Basic Blog Tips.


She is one of the best bloggers in blogging niche I ever met. Inspite of being a great blogger she always ready to help everyone through her blog or in a Facebook Group called Blogger Ileane Smith Fan Club. Ask any kind of help regarding blogging, Ma’m Ileane will be there to help.


Via Ileane Smith
Ileane Smith's curator insight, Today, 6:00 PM

Comment I left on the post: 

Atish, you are amazing!
I didn’t realize you were giving so much attention to the wonderful women of the world but I’m not surprised. You are really a great guy who is very sensitive and kindhearted – I knew that from the first time we chatted online.

I appreciate all you do!

Each of the bloggers you featured here do have something unique in common and I think many of the commenters have mentioned this already. Being “down to Earth” is such a hard to find quality, especially in the online world.

I’m honored to have you and other’s say that about me and it makes everything I do worthwhile.

Thank you!

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With I/O Speech, Larry Page Reminds Us Why Google Rules Tech | Wired Business | Wired.com

With I/O Speech, Larry Page Reminds Us Why Google Rules Tech | Wired Business | Wired.com | Digital Brand Marketing | Scoop.it
As Google CEO Larry Page spoke Wednesday, his froggy voice not only grew stronger, the impression grew stronger that this is the man, and Google the company, that is leading technology today.
Os Ishmael's insight:

A must watch and read. 


From wired: “Our old institutions, like the law, haven’t evolved to keep pace with the rate of change (brought about by technology),” Page says. “Maybe more of us need to go into other areas and help those areas improve and understand technology.”


Google no doubt will pave the way for the future of our digitial world.

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Why It's So Important to Have a Strategy Guiding Your Social Media Engagement

Why It's So Important to Have a Strategy Guiding Your Social Media Engagement | Digital Brand Marketing | Scoop.it
I have a love-hate relationship with planning and strategy when it comes to social media.  I hate the planning aspect, but I also understand it is necessary to see the best results.  And I love it ...
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What are 5 Digital Assets Worth Investing In? | Jeffbullas's Blog

What are 5 Digital Assets Worth Investing In? | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
In an increasingly digital world and fast evolving knowledge economy, we need to adjust our thinking and priorities regarding where we invest our time and money. What are the 5 digital assets we should build and optimize to win in a digital economy?
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A case for UX testing and Agile

A case for UX testing and Agile | Digital Brand Marketing | Scoop.it
A recent report, published here on the Econsultancy blog, revealed a staggering 45% of companies aren't performing any UX testing when developing a creative project.
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Plus-One This: Proof That Google Plus Will Prevail

Plus-One This: Proof That Google Plus Will Prevail | Digital Brand Marketing | Scoop.it
Google Plus has been written off as a universal flopbut a deeper look proves that we will all eventually succumb to its siren song.
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3 Ways to Use Google to Be Better at PR

3 Ways to Use Google to Be Better at PR | Digital Brand Marketing | Scoop.it
AlGonzalezinfo's curator insight, May 16, 12:48 PM

As usual, another great scoop by Robin Martin. This one is VERY helpful to me right now.  Thanks Robin.

 

From the article:

 

3. Use Google Alerts To Identify Clips, Comment Opportunities and Fresh News

This last tool is something more people know about: Google Alerts. It’s typically used so that you get an email every time news about your client hits the Internet.

Most set up alerts for the company name, stock symbol, executive names, brand or product names, etc. It allows them to capture a copy of the clip and monitor mentions. (Learn to set up Google Alerts here – it is also under the “More> Specialized Search” area.)

However, most PR pros don’t think to use alerts in another way: to identify news articles where they can post a client comment. When a news article hits that is relevant to your client and you aren’t taking part in it, posting a comment is a great way to join the conversation.

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Electronic Signatures- Entering the Digital World Infographic | News I Like

Electronic Signatures- Entering the Digital World Infographic | News I Like | Digital Brand Marketing | Scoop.it
Morse code and telegraph was used 100 years ago by the people in order to electronically accept the contracts.
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The Next Fifty Years In Technology: Here's What's Coming! | Simply Zesty

The Next Fifty Years In Technology: Here's What's Coming! | Simply Zesty | Digital Brand Marketing | Scoop.it
What will the next fifty years bring in the world of social media, mobile, robotics and more? Our fifty year timeline shows you just what could be in store

 

Technology is growing at such an exponential rate, it can be difficult to visualise what the next five years will look like, let alone fifty. We wanted to see just how the future is going to shape up for us. So we compiled all the best predictions for digital technology, mobile, social media, and big data over the next fifty years into a timeline so you can see exactly what’s in store.

 

The timeline covers expected growth in key markets including spend on digital and mobile, as well as big data so we can start to see exactly where this emerging industry will head. Data for the timeline has been gathered from a wide range of sources, in specialist areas to give as wide a view as possible of what’s coming up....


Via Jeff Domansky
Franziska Sarah's curator insight, May 16, 4:41 AM

#S

Push Reptes i Continguts's curator insight, May 16, 7:18 AM

Las mejores predicciones sobre tecnologia digital, mobiles, redes sociales, ... para los próximos 50 años (Infografia) 

MTD's curator insight, May 17, 5:15 AM

Fantastic look at how technology will develop, drive new advances, interact, and push the development of business and society in the medium future.