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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Futures Lab Update #112: Digital Story Formats That Add Context and History | MediaShift

Futures Lab Update #112: Digital Story Formats That Add Context and History | MediaShift | Digital Brand Marketing | Scoop.it

This week we explore a publishing platform that integrates story components in a unique way, and a startup that organizes news reports around historical context.

 

PART 1: FOLDA Web-based publishing platform developed at the MIT Media Lab arranges related elements in a visual way that puts multimedia material into view alongside the text. Co-creator Alexis Hope tells us how the two-dimensional structure is enabling some experiments with storytelling....

 

PART 2: TIMELINETimeline is a technology-driven news operation that infuses historical context into the news of the day. We learn from Editor-in-Chief Jonathan Kalan how the team delivers stories in a time-based format optimized for mobile devices....


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Jeff Domansky's curator insight, Today, 2:01 AM

Two interesting news storytelling approaches.

Rescooped by Os Ishmael from Online Marketing Resources
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A Beginner’s Guide to Google Analytics Remarketing from an ex-Googler

A Beginner’s Guide to Google Analytics Remarketing from an ex-Googler | Digital Brand Marketing | Scoop.it

Start from these 3 easy and powerful lists


Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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13 Tools to Automate Your Content Marketing | SEJ

13 Tools to Automate Your Content Marketing | SEJ | Digital Brand Marketing | Scoop.it
Content marketing can be time consuming for an already busy entrepreneur. Luckily, there are software solutions that help automate this part of business.

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malek's curator insight, Today, 3:59 PM

12 founders from YEC about their favoritetools for automating aspects of their content marketing, and why they would recommend others test them out.

Rescooped by Os Ishmael from UX Design : user experience and design thinking
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Design Principles: Compositional Balance, Symmetry And Asymmetry

Design Principles: Compositional Balance, Symmetry And Asymmetry | Digital Brand Marketing | Scoop.it
Steven Bradley explains how to archive a balanced composition that feels aesthetically pleasing and where everything fits together in a seamless whole.

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Rescooped by Os Ishmael from Business in a Social Media World
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6 Clever Uses of Domain Extensions | SEJ

6 Clever Uses of Domain Extensions | SEJ | Digital Brand Marketing | Scoop.it
Domain = branding component. The right domain extension can sometimes be challenging. Here are alternative domain extensions you've probably not considered.

Via Cendrine Marrouat - SocialMediaSlant.com
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SENAME Interactive's curator insight, July 3, 1:25 AM

Domain is a branding component. Yes it's really true.


malek's curator insight, July 3, 7:00 PM

The domain name suffix is known as a generic top-level domain (gTLD) and it describes the type of organization. However in the last few years, the lines have blurred somewhat between these categories

Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends

5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends | Digital Brand Marketing | Scoop.it

Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re engaged in content marketing.

Your websites, apps, and updates probably try to offer something of value — information, humor, tips, advice, how-to instructions, or even well crafted opinion — that people actually want to read.

 

Obvious, however, doesn’t mean easy. Of course, creating a useful blog post, comment, update, or article doesn’t take the millions of dollars the big brands typically spend on 30-second television ads. But if it’s really good content, it takes expertise, thought, editing, time, and effort.

It doesn’t


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Info Guide's comment, July 3, 10:13 PM
http://www.holidayinfoguide.com/holiday-lettings/18/cappadocia-turkey
Bart van Maanen's curator insight, Today, 1:06 PM

Alle bedrijven - hoe klein of groot ook - zouden hun eigen content marketing gericht ter hand moeten nemen. Als er al iets aan gebeurt, is het vaak slecht gekoppeld aan hun waarde(n) en teveel aan hun product. Verkoop je boormachines of een gat?

Rescooped by Os Ishmael from digital marketing strategy
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9 Things the Internet Teaches You About Working With Article Writers

9 Things the Internet Teaches You About Working With Article Writers | Digital Brand Marketing | Scoop.it
Article Writers Come In All Shapes & Sizes This term can encompass a myriad of talent levels, topics and qualifications. If you're in the content marketing field,

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Rescooped by Os Ishmael from Simply Social Media
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Using Twitter Analytics To Decode Your Target Audience

Using Twitter Analytics To Decode Your Target Audience | Digital Brand Marketing | Scoop.it

Did you know that Twitter users with certain characteristics are twice as likely to click through on your Twitter Ad campaigns? Or that it is possible to match personality with brand preferences?

 

These powerful insights into yourtarget audience can help boost the performance of your campaigns. With data-driven marketing on the rise and 77% of marketers currently confident in the use of the data-driven approach, marketers need to take note of the data available from Twitter analytics. Twitter analytics plays a major role in Twitter campaign management, especially in planning, executing and analysing the performance of campaigns. 

 

We list ways in which you can use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid....


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Marco Favero's curator insight, July 2, 10:52 AM

aggiungi la tua intuizione ...

Jeff Domansky's curator insight, July 2, 12:06 PM

Here's how to use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid. Worth reading. 9/10

Deborah Spector's curator insight, July 3, 11:57 AM

Meaningful insights that are applicable for your nonprofit marketing initiatives. Twitter analytics help identify audience characteristics that will make your Twitter campaigns more successful! 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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3 Content Strategy Practices That Will Make You a Better Content Marketer

3 Content Strategy Practices That Will Make You a Better Content Marketer | Digital Brand Marketing | Scoop.it

If you truly put customers at the center, apply strategic thinking to transform your content into well-managed business assets.


Via Kamal Bennani, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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How to Build a Community of Brand Ambassadors Rather Than a Number of Followers

How to Build a Community of Brand Ambassadors Rather Than a Number of Followers | Digital Brand Marketing | Scoop.it
Could you name half of the people you follow on Twitter? Ok, go!

...I’m guessing all you could come up with was Oprah and Nike? Perhaps there’s a brand or two that really stands out in your mind be

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malek's curator insight, June 29, 6:50 PM

One way to really stand out is through a charitable, inspirational or emotional component. How do you do this?

Rescooped by Os Ishmael from digital marketing strategy
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8 Ways Content Curation Can Boost Your Marketing Impact

8 Ways Content Curation Can Boost Your Marketing Impact | Digital Brand Marketing | Scoop.it
Curation is a great way to diversify content for your social media audience. Learn 8 ways to integrate content curation into your content marketing strategy

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The Roots of Minimalism in Web Design

The Roots of Minimalism in Web Design | Digital Brand Marketing | Scoop.it
Many popular web-design trends originate in minimalism, a movement that aims to reduce information overload by presenting content in its simplest form.

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Rescooped by Os Ishmael from Online Marketing Resources
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10 inspiring content marketing examples from charities

10 inspiring content marketing examples from charities | Digital Brand Marketing | Scoop.it

Content marketing has gone way beyond buzzword status and is now a core part of almost any well-known brand’s marketing strategy.


Via Pedro Da Silva
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SENAME Interactive's curator insight, June 30, 1:15 AM

Content Marketing is the best strategy for growing your small business. Here are some strategies that really helps. 

Rescooped by Os Ishmael from Online Marketing Resources
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Stop Referrer Spam - Block Referrer Spam - get rid of it.

Stop Referrer Spam - Block Referrer Spam - get rid of it. | Digital Brand Marketing | Scoop.it

Remove Referrer Spam. Referrer Spam Helper automatically creates/adds filters to your Google Analytics account and you'll get clean indexes and valid stats.


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How to Leverage Content Marketing for Lead Nurturing | SEJ

How to Leverage Content Marketing for Lead Nurturing | SEJ | Digital Brand Marketing | Scoop.it
Most people think a successful content marketing strategy is one that collects a lot of leads. Here are some tips for nurturing leads through content.

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malek's curator insight, Today, 3:23 PM

Content is vital for the top of the funnel and is an excellent opportunity for you to generate brand awareness. 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Power of Visual Storytelling in Content Marketing

The Power of Visual Storytelling in Content Marketing | Digital Brand Marketing | Scoop.it

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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Why Your Platform Must Be Built with Content - Jesse Wisnewski

Why Your Platform Must Be Built with Content - Jesse Wisnewski | Digital Brand Marketing | Scoop.it

You can rise above the noise, cut through the clutter, and connect with your audience without having to take out a television ad during the Super Bowl, a billboard in Time Square, or conduct a multimillion-dollar marketing campaign.

 

You can build an audience of people “who will rely on your for information, advice, and help, and will seek out your expertise” with nothing more than a blog. Individuals, non-profit organizations, and even startup companies have developed highly engaged audiences who place them in a position to launch a career, further a cause, or establish a profitable company.

 

But, in order to do this, you have to first understand how today’s media-rich environment has forever changed the way we obtain information and make purchasing decisions....


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Jeff Domansky's curator insight, July 4, 4:48 AM

Jessie Wisniewski shows why you must build your marketing platform on content to not only help you project your message to people, but to help people find your message.

Rescooped by Os Ishmael from Documentary Evolution
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The 3 levels on the 'spectrum of interactive storytelling'

The 3 levels on the 'spectrum of interactive storytelling' | Digital Brand Marketing | Scoop.it
Interactive media lecturer Sandra Gaudenzi shared her theory of balancing audience agency with authorship at the CIJ Summer Conference today, and gave examples of stories across the spectrum

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]

How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic] | Digital Brand Marketing | Scoop.it

Learn how to perfect your Vine strategy so you can enhance your social media presence beyond photos and words.


Via Kamal Bennani, massimo facchinetti
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SageRave of Get Custom Content's curator insight, July 3, 12:27 PM

Make yourself look like a seasoned pro.

Marco Favero's curator insight, July 3, 12:33 PM

aggiungi la tua intuizione ...

Team Merge's curator insight, July 4, 7:41 PM

While not the biggest social network, it plays incredibly well as content on other networks.  Also, its largest demographic is 18-20 year olds. Pay attention higher ed. 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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3 Signs your content marketing strategy is a success

3 Signs your content marketing strategy is a success | Digital Brand Marketing | Scoop.it
An IT solutions company recognized the SEO potential in content marketing and partnered with Brafton. Here were 3 signs the strategy was paying off.

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why Kraft's content strategy generates 1.1bn impressions a year

Why Kraft's content strategy generates 1.1bn impressions a year | Digital Brand Marketing | Scoop.it
Last week I wrote about IBM’s content strategy and why I think it’s one of the best I’ve seen from a tech company.

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow

The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow | Digital Brand Marketing | Scoop.it
In questo articolo, troverete cinque tappe di crescita blog per aiutarvi a capire dove sei oggi e fino a che punto si è lasciato andare. 

 


Via Kamal Bennani, Marco Favero, massimo facchinetti
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Marco Favero's curator insight, July 1, 4:28 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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This Site Helps Consumers Cut Through the Crap – Literally

This Site Helps Consumers Cut Through the Crap – Literally | Digital Brand Marketing | Scoop.it

The people who you want to know are the influensters. Influenster is a product discovery platform and reviews site that enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions.

 

And we’re talking five million plus honest product reviews from 1.5M+ socially active trendsters, on over a million products for consumers to discover.

 

There’s also a gamification aspect to it, allowing trendsters and  influensters a chance at receiving more new products....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 1, 11:14 AM

This product discovery platform and reviews site enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions. Recommended reading for marketing pros. 9/10

Rescooped by Os Ishmael from digital marketing strategy
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Why People Like, Share, and Comment on Facebook [Infographic]

Why People Like, Share, and Comment on Facebook [Infographic] | Digital Brand Marketing | Scoop.it
Understanding reasons behind why people like using Facebook will help you generate more Facebook traffic. Learn why people use Facebook and the valuable information marketers can learn from it.

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malek's curator insight, July 1, 7:51 AM

True: a facebook post can control your serotonin level

Rescooped by Os Ishmael from digital marketing strategy
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Direct Response Video Advertising: Best Practices For Social Media

Direct Response Video Advertising: Best Practices For Social Media | Digital Brand Marketing | Scoop.it
Are you finally making the leap into video advertising on social channels? Columnist Andrew Waber offers these tips on how to maximize the performance of your campaigns.

Via Ivo Nový, malek
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