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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


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Rescooped by Os Ishmael from Business in a Social Media World
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Advanced link building: 11 effective techniques to build trust and authority

Advanced link building: 11 effective techniques to build trust and authority | Digital Brand Marketing | Scoop.it

I remember when Matt Cutts announced the death of guest blogging. Many people read the article too fast, overlooking a very important part: Cutts was talking about spammy guest blogging. The kind with keyword stuffing and no quality content. 

 

Natural guest blogging is part of the list of techniques @ShaneBarker highlights in his post. Others include the skycraper technique, dead backlink recovery, infographics, and lists.

 

The most important advice remains the focus on quality. The more relevant and useful your content is, the more likely people will be to link to you without you having to ask for it. 

 

Read the article at http://www.semrush.com/blog/11-advanced-link-building-techniques-future-seo/

 

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Cendrine Marrouat 


Via Cendrine Marrouat - SocialMediaSlant.com
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The 26 Surprising Rules Of Great Content Creation

The 26 Surprising Rules Of Great Content Creation | Digital Brand Marketing | Scoop.it
Great content creation doesn't come about in the way you might expect. There are a few rules you might never have considered.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 24, 3:08 AM


I don't use the word "inspirational" often. That's because it's one of the biggest buzzwords, and as such, has lost its luster. 


But in the case of this article, it fits perfectly. 


Julie Neidligner asks us to own our work, blog, and reputation. She also talks about hard work, commitment, and patience. 


22. Accept your title. Are you a professional blogger? A part-time blogger? A hobby blogger? It doesn’t matter what you are, so long as you know. That’ll help you understand what tools you’ll use, for one thing, and how much sleep you’ll lose over things like leads and conversions and affiliate income. Know what kind of blogger you are, and proceed to write without shame. There’s room for everyone.


It's not just an article. It's a must-read manifesto! 


http://coschedule.com/blog/great-content/ 


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Cendrine Marrouat

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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | Digital Brand Marketing | Scoop.it

So whether your content is being consumed within social channels or on your website, visual content remains a powerful tool – but only if done correctly.In short, the rules of visual content have changed.

 

Why should you use visual content?Just take a quick look at these 3 snack size facts about the visually wired human. In a visual content format Below are 10 new rules of visual content marketing. Break them and you risk losing your customers....


Via Jeff Domansky, malek
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BlogdosNegocios's curator insight, March 24, 12:26 PM

Os conteúdos visuais são aqueles que despertam mais atenção nas redes sociais. Todavia é importante considerar que algumas regras devem ser seguidas por forma a obter os melhores resultados. Neste artigo poderão ler 10 das principais regras no marketing de conteúdos visuais.

DJ Casteel's curator insight, March 24, 8:13 PM

Consumers have access to an abundant amount of information.  Make your content stand out from the rest!

Willem Kuypers's curator insight, March 25, 6:24 AM

Intéressant.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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12 Tools & Resources to Help You Create Better Buyer Personas

12 Tools & Resources to Help You Create Better Buyer Personas | Digital Brand Marketing | Scoop.it

Learn how to create better buyer personas with these useful tools.


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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Chem-Dry: Success in Lead Generation Through Storytelling!

Chem-Dry: Success in Lead Generation Through Storytelling! | Digital Brand Marketing | Scoop.it
How Chem-Dry Carpet Cleaning used brand storytelling and organic search to generate more than six times the leads, triple close rates.

Via Karen Dietz
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Karen Dietz's curator insight, March 24, 11:28 AM

The numbers shared in this article are great. This is quite a terrific example of a company -- Chem-Dry -- successfully using storytelling to increase their lead generation by leaps and bounds.


See -- storytelling works! The author of the article, Joe Matthews, interviews Bill Knight, Chem-Dry Carpet Cleaning's vice president of franchise development, about why they switched to storytelling to increase their leads.


It's a good story and the stats shared are powerful. You too can learn from Knight as he shares the storytelling strategy that worked.


Go get 'em! Use storytelling to bring in more leads for your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Biz Storytelling: Building Trust + Relationships with

Biz Storytelling: Building Trust + Relationships with | Digital Brand Marketing | Scoop.it
Great leadership is about trust and relationship building. In today’s competitive climate, trust can be challenging to build and maintain.

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Karen Dietz's curator insight, March 24, 2:27 PM

For those of you who missed my interview last week with Lianne Picot on building trust and relationships with story, here's the link.


LIanne and I had a great time together. Enjoy and I hope you get some good tips from the interview!

Rescooped by Os Ishmael from Online Marketing Resources
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32 simple SEO tips for small businesses

32 simple SEO tips for small businesses | Digital Brand Marketing | Scoop.it

It's easy to become bamboozled when thinking about SEO, but there's a lot you can do without any expert knowledge.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Modern Marketer
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8 ways to chase people away with your social media strategy

8 ways to chase people away with your social media strategy | Digital Brand Marketing | Scoop.it
Every minute, a company advertises a service or product where people have to visit its Facebook Fan page instead of its website. Social media is ...

Via The Fish Firm
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Dark Storytelling, Marketing, and New Horizons for Biz Stories

Dark Storytelling, Marketing, and New Horizons for Biz Stories | Digital Brand Marketing | Scoop.it
the marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes david berkowitz.

Via Eric_Determined / Eric Silverstein, Karen Dietz
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Karen Dietz's curator insight, March 23, 2:49 PM

Ahhhhhh, now here's an article that will cause you to step back and get you thinking. It's about the underbelly of storytelling -- or dark storytelling. And how to avoid that path. I've experienced all that is shared in this article in my work with clients.


What I love is how the author, David Berkowitz @dberkowitz, pushes back against the current state of storytelling in marketing, and shows us where its power -- and the future -- really rests.


This is a rare article to find, but it speaks truth. Time to get wiser -- and better -- at our business storytelling. This article will help you do that.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

CIM Academy's curator insight, March 24, 5:45 AM

This article suggests that professional marketers should to focus their efforts storymaking in order to build brand awareness.   

Amarens Schuurmans's curator insight, March 24, 7:43 AM

Luister je naar verhalen van je klanten of druk je jouw verhaal, koste wat het kost, door. #Focus op het faciliteren van verhalen door jouw doelgroep en verrassende punten zullen naar voren komen. Tenslotte vertelt een goed verhaal zichzelf.

Rescooped by Os Ishmael from digital marketing strategy
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Analyzing Sniply Analytics

Analyzing Sniply Analytics | Digital Brand Marketing | Scoop.it

Sniply lets you share quality content while at the same time, enable you to drive targeted traffic to your website, Yt channel, Slideshare Deck or any designated landing page you want to exposure to your audience.


Via Neil Ferree, malek
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Neil Ferree's curator insight, March 23, 2:18 PM

Conversions are the total number of times people have clicked on your Sniply message and call-to-action.


Why is this important? This is probably the single most important number because it tells you how many people actually interact with your call-to-action and arrive at your designated destination. This could be your landing page, your online store, a newsletter subscription, app download, or anywhere else you want people to visit.

Neil Ferree's curator insight, March 23, 2:26 PM

Sniply Analytics Metrics Define


Clicks are the total number of times people have clicked on your Sniply links to visit your shared content.


Conversions are the total number of times people have clicked on your Sniply message and call-to-action.


Conversion Rate is the ratio between Clicks and Conversions.


Average Pages Per Visit is the average number of pages people visit after clicking on your Sniply links.


Average Time on Site is the average amount of time people spend in total after clicking on your Sniply links.


Average Time on Landing Page is the average amount of time people spend on the first page after clicking on your Sniply links.


Bounce Rate is the percentage of people who leave your Sniply links within 10 seconds.

malek's curator insight, March 23, 3:38 PM

Careful with the Bounce Rate is the percentage of people who leave your Sniply links within 10 seconds.

 This ususally means that people clicked on your Sniply link and within 10 seconds decided to leave. Low bounce rates usually mean you’re sharing good content.

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Carriers Beware: Facebook Is Testing A New App Called 'Phone'

Carriers Beware: Facebook Is Testing A New App Called 'Phone' | Digital Brand Marketing | Scoop.it
The company is testing a native dialler for Android that blocks and identifies calls, a step towards becoming one-stop communications portal to rival established networks.

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A Simple Formula for Writing Kick-Ass Blog Titles

A Simple Formula for Writing Kick-Ass Blog Titles | Digital Brand Marketing | Scoop.it
An easy-to-use formula for writing titles and headlines people can't help but click.

Via malek
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Rescooped by Os Ishmael from Online Marketing Resources
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10 of the Best UX Infographics

10 of the Best UX Infographics | Digital Brand Marketing | Scoop.it
As the old saying goes, pictures tell 1000 words. We’ve gathered 10 of the best UX infographics from around the web for your education and enjoyment.
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Rescooped by Os Ishmael from Business in a Social Media World
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7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts

7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts | Digital Brand Marketing | Scoop.it
World-class bloggers both understand and analyze their blogging objectives. For them, blogging is not just shoveling more content into a black hole. They blog because they want to change a user’s behavior.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 24, 1:40 AM


Neil Patel did it again with this stellar post!


I'll just quote a short extract from the article: "World-class bloggers both understand and analyze their blogging objectives. For them, blogging is not just shoveling more content into a black hole. They blog because they want to change a user’s behavior."


Read the article at http://contentmarketinginstitute.com/2015/03/bloggers-improve-content-marketing/ 

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Big Data Explained in Less Than 2 Minutes - To Absolutely Anyone

Big Data Explained in Less Than 2 Minutes - To Absolutely Anyone | Digital Brand Marketing | Scoop.it

"The basic idea behind the phrase 'Big Data' is that everything we do is increasingly leaving a digital trace (or data), which we (and others) can use and analyse. Big Data therefore refers to that data being collected and our ability to make use of it."


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Gael's curator insight, March 24, 5:37 AM

Brilliant post on big data ! Great sum-up !

Excellent for evangelization.

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5 Steps for Setting a Foundation for Social Media Amplification

5 Steps for Setting a Foundation for Social Media Amplification | Digital Brand Marketing | Scoop.it
When supported by a customer-centric mindset, original storytelling, and a plan for long-term follow-up, paid social amplification can be a powerful tool.

Via malek
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Do you Know Sandals and Socks Guy? Get to Know YOUR Customers!

Do you Know Sandals and Socks Guy? Get to Know YOUR Customers! | Digital Brand Marketing | Scoop.it

I became aware of PEMCO Insurance a few years ago when I met Rod Brooks, Vice President and Chief Marketing Officer, and heard about their affinity and dedication to the people of the Northwest regionalist of the United States. They are a regional provider, and very, very proud of it. They get to know their customers and communicate with them in the ways that create major engagement.


This is especially prevalent in the Northwest Profiles campaign, which includes hilariously accurate television ads, trading cards, and identities like “Sandals and Socks Guy.”...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 24, 9:50 AM

Valuable lessons from Pemco about REALLY knowing your customers.

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Business Storytelling -- What's the ROI?!

Business Storytelling -- What's the ROI?! | Digital Brand Marketing | Scoop.it
Content marketing is exploding. But can the art of storytelling really be used by marketers?

Via Karen Dietz
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Karen Dietz's curator insight, March 24, 2:10 PM

Hey folks -- trying to explain the importance or necessity of business storytelling to potential clients or people above you in your organization's food chain is often hard work. So here's a post by Jamie Carracher explaining the steps to take, and how to frame the conversation.


I really like how practical this article is. Craft your case using the advice here and you will have greater success selling your storytelling project.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Janet Vasil's curator insight, March 25, 3:40 PM

Good advice for making the case for brand storytelling.

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Facebook's Tool That Speeds Up Apps Is Now for Everybody

Facebook's Tool That Speeds Up Apps Is Now for Everybody | Digital Brand Marketing | Scoop.it
Facebook's new tool lets developers simulate the slow, unreliable mobile networks that far too many people are still stuck using.

Via malek
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M. Philip Oliver's curator insight, March 25, 11:33 PM

Thanks to Malek!

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Things Content Marketers Wish You Would Stop Saying

Things Content Marketers Wish You Would Stop Saying | Digital Brand Marketing | Scoop.it
As a role within a marketing department, content marketers are a fairly new concept.  But that doesn’t mean we haven’t been around.  We’ve just gone by different names – digital marketers, copywriters, even graphic designers. So by now, content marketers have heard it all. Here are a few things that your favorite neighborhood content marketer wishes you would stop saying.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from Modern Marketer
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2015 Social Media Benchmarks by Industry

2015 Social Media Benchmarks by Industry | Digital Brand Marketing | Scoop.it
Social Media - Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot.

Via The Fish Firm
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Heart of Success? Compelling Characters: 3 Storytelling Lessons

Heart of Success? Compelling Characters: 3 Storytelling Lessons | Digital Brand Marketing | Scoop.it
To perfect your brand of storytelling, you need to become a master of character development. Here are three lessons you can't miss.

Via Karen Dietz
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Karen Dietz's curator insight, March 23, 3:04 PM

What a great post Ted Karczewski @TeddyHK wrote about what creates fabulous stories. The secret is in creating fabulous characters.


I agree. Here are 3 solid how-to tips for crafting successful business stories by focusing on the characters.


As Ted says, "Characters are the heart and soul of a good story. In order to become an effective brand storyteller, you first need to identify and develop your main characters. Here’s how:..."


Enjoy this piece and focus on your characters. You'll be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Os Ishmael from Business in a Social Media World
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This Is Why Creation and Curation Are a Perfect Pair for Your Business

The members of the #BizHeroes community explain what makes curation such an important part of any strategy. They also share some tips about video content.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 23, 4:13 PM


You don't want to miss this roundup. It's full of great insights on curation and creation. 


My favorite part is #2. There are rules to follow to create a good content strategy. Ethics play a big role in it. 


Read everything at http://blog.paper.li/2015/03/23/creation-curation-perfect-pair-business/


---------------


Cendrine Marrouat 

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3 Reasons Customer Experience Management Fails | Business2Community

3 Reasons Customer Experience Management Fails | Business2Community | Digital Brand Marketing | Scoop.it
If you have nothing better to do sometime, pour a nice glass of wine and curl up with Arizona State’s Rage Study. The most recent edition is from 2013 and it tells us that almost $76-billion in rev…

Via BirdEye, Fred Zimny, massimo facchinetti
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Michelle Batt's curator insight, March 18, 2:08 PM

This rage study is interesting, especially the shared chart. Some of these line items show that it's not just about process and technology. Sometimes, companies just don't do the simple things, like say "I'm sorry for your x trouble" or "Thank you" or… I am in the midst of an experience now with a large insurance company. The process has been horrible, passed around between claims folks, confusing messages, nothing is consistent, and it has made me feel the emotion of "rage" that as I explain what has happened along the way, nobody has even shown empathy and said a simple "I'm sorry." If we take a look at this list and take some kind of action, I bet we could see an impact!   

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5 Steps to Radically Improve Conversions on Your Content

5 Steps to Radically Improve Conversions on Your Content | Digital Brand Marketing | Scoop.it
Creating content isn`t enough. It needs to be conversion content. This 5-step process will help you optimize your content strategy for more conversions.

Via malek
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