Digital Brand Marketing
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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


Via Ileane Smith
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Rescooped by Os Ishmael from Online Marketing Resources
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Why does Facebook ads data not match Google Analytics data?

Why does Facebook ads data not match Google Analytics data? | Digital Brand Marketing | Scoop.it
Often the data in your Facebook ad campaigns doesn't match your Google Analytics data. Tara West looks at the reasons for the discrepancy and offers fixes.
Via Pedro Da Silva
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Life Beyond Email: Chatbot Marketing

Life Beyond Email: Chatbot Marketing | Digital Brand Marketing | Scoop.it
Whilst other channels are continuing to deliver diminishing returns, there's a new medium for marketers to utilize to reach their customers: Chatbots.
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Pedro Da Silva's curator insight, February 16, 6:55 PM
"Every marketing channel suffers from fatigue at one stage."
Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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How Much Should Small Businesses Spend on Digital Marketing in 2017?

How Much Should Small Businesses Spend on Digital Marketing in 2017? | Digital Brand Marketing | Scoop.it
A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphl…

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How Successful Marketers Use Social Proof to Drive Growth - CMSWire

How Successful Marketers Use Social Proof to Drive Growth - CMSWire | Digital Brand Marketing | Scoop.it
A major key to achieving this, especially on the social web, is social proof, the psychological phenomenon whereby people will do something because our peers, who we may regard as better informed, are doing it.

In the battle for consumers’ attention, social proof often provides the stickiness that companies need to make their brands, content and products desirable. 

The best part is, if you play your cards right, it doesn’t even have to take so long to build up your social proof signals. Bear in mind, though, that by itself, social proof isn’t going to do much except make a lot of noise. You still need something to make noise about. Sure, it’s possible to build a certain level of social proof mystique out of thin air, but eventually these efforts will fizzle out.

Let’s take a look at some of the most powerful yet sustainable ways to cultivate social proof – even with limited resources and a relatively unknown brand.

Via marketingIO, malek
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marketingIO's curator insight, February 14, 9:06 PM

An excellent how-to article on the elusive social proof. Superb.

 

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Twitter Is Taking Action Against "Low-Quality Tweets" - Here's What That Means

Twitter Is Taking Action Against "Low-Quality Tweets" - Here's What That Means | Digital Brand Marketing | Scoop.it

And while Twitter has dabbled with restrictions on visibility in the past (with features like the Quality Filter), they’ve never reached as far as some of Facebook’s tweaks (like code that predicts the authenticity of a status update).

Now that Twitter faces more accusations of enabling abuse than ever, though, they’re introducing new measures that will make certain kinds of Tweets less immediately visible in the timeline.

Among other things, Twitter’s most recent update will target what they call “low-quality Tweets” – but what does that mean, exactly?...


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Jeff Domansky's curator insight, February 15, 11:26 PM

Low-quality tweets? Who me? Time to take a second look at Twitter and what you're posting.