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Rescooped by Os Ishmael from Basic Blog Tips
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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The 4 Phases Of Developing Your Creative Storytelling Voice

No one wishes their way to mastery.

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Karen Dietz's curator insight, August 28, 12:01 PM

Here's a fabulous post that speaks to the creative process anyone goes through when improving their business storytelling skills and expanding their authentic voice.


It takes awhile to do both, and not many folk in our field talk about the inner process of becoming a fabulous storyteller. This article explains the 4 stages that occur.


I love that for each stage, the author, Todd Henry, provides several provocative questions for us to help us get through it. Brilliant!


The weekend is here, and its a perfect time to contemplate where you are in the process, and what's coming next.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from digital marketing strategy
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15 Necessary SEO Tools That An SEO Expert Can’t Live Without | Visual.ly

15 Necessary SEO Tools That An SEO Expert Can’t Live Without | Visual.ly | Digital Brand Marketing | Scoop.it
Online Marketing HQ is the best local SEO services website on the web. As a platform that tailored to help local businesses in UK, we do know how to s

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Where the Digital Economy Is Moving the Fastest

Where the Digital Economy Is Moving the Fastest | Digital Brand Marketing | Scoop.it
Based on the research of the Fletcher School at Tufts University's Institute for Business in the Global Context and Planet eBiz.

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Rescooped by Os Ishmael from Business in a Social Media World
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How to Write Copy that Converts: The Customer Comfort Zone

How to Write Copy that Converts: The Customer Comfort Zone | Digital Brand Marketing | Scoop.it
How are you feeling?

If you read my stuff often and have come to know and trust me, you probably feel quite comfortable.

Is it your first time? Now that’s an entirely different bale of

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 28, 6:15 PM


All I could think of while reading Barry Feldman's post is how marketers and small owners need to try their hand at poetry or photography. 


Barry starts with the idea of discomfort, which is exactly what all potential customers experience before they find you. It's your role to make the experience unforgettable for them. 


He then goes on to describe seven things you need to focus on when writing your copy, with examples to help you better absorb the advice. 


Based on the many posts I have read on the topic, this one is hands down the best because it "walks the talk". It is long but has a lot of bulleted parts and short paragraphs, with bolded sentences and sub-headers.

Rescooped by Os Ishmael from Marketing and Lead Generation
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B2B Marketers to Focus on Generating Quality Leads Despite Challenges - KoMarketing Associates

B2B Marketers to Focus on Generating Quality Leads Despite Challenges - KoMarketing Associates | Digital Brand Marketing | Scoop.it
The “Lead Generation Trend Report” published by BrightTalk found that generating high quality leads is still the top issue for 59 percent of marketers.

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Wesley Yuhn's curator insight, August 27, 10:20 AM

#B2B Marketers to Focus on Generating Quality Leads Despite Challenges via @wesleyyuhn1 http://sco.lt/...#SEO #CMO 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Visual Storytelling Tips To Power Your Content Marketing On Facebook

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook | Digital Brand Marketing | Scoop.it
In the age of News Feed overload, businesses need to make their content stand out. Here are 5 visual storytelling tips to capture Facebook users attention.

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Rescooped by Os Ishmael from digital marketing strategy
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How To Start Investing In Social Media Marketing The Right Way via @Ivo_64 - Forbes

How To Start Investing In Social Media Marketing The Right Way via @Ivo_64 - Forbes | Digital Brand Marketing | Scoop.it
If you have a business, you need to be on social media - it really is that simple. A business without a social media presence is like a driver cruising down the street at night with no headlights.

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Maximize Content Marketing for Unique Audiences

Maximize Content Marketing for Unique Audiences | Digital Brand Marketing | Scoop.it
Are you tailoring your content marketing strategy to your buyer personas? Our 3 tips will help you get your message in front of the right audience.

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Rescooped by Os Ishmael from Marketing and Lead Generation
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Why Sharing Can Power the Future of Marketing

Why Sharing Can Power the Future of Marketing | Digital Brand Marketing | Scoop.it
Marketing has always been about the sharing and spreading of ideas, and as the mediums we choose to communicate with have changed, so has the nature of sharing. Bryan Kramer’s insightful and percep…

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Rescooped by Os Ishmael from digital marketing strategy
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What To Do When Content Marketing Fails To Improve SEO Performance

What To Do When Content Marketing Fails To Improve SEO Performance | Digital Brand Marketing | Scoop.it
You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.

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malek's curator insight, August 26, 8:06 AM

Content marketing is not the only component, and as your mom told you "don't put all your eggs in one basket"

Rescooped by Os Ishmael from Business in a Social Media World
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Do's & Don’ts of Repurposing Your Existing Content (Correctly)

Do's & Don’ts of Repurposing Your Existing Content (Correctly) | Digital Brand Marketing | Scoop.it
Feel like your content doesn't get the exposure it deserves? These 7 tips on how to repurpose your existing content will amplify your reach

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 26, 3:42 PM


I love the title of this post. The word "correctly" in brackets draws attention to the promise. 


Repurposing content is a great practice that too few small business owners use to their advantage. And I am guilty of it too, as I only have time to refresh my stale posts. 


With that said, Julia McCoy's article gave me some great food for thought, especially with point #5: "DO start creating evergreen content that can be repurposes." I agree that it makes your repurposing work more effective and long-lasting. 


Kevan Lee from Buffer suggests that a great way to know if you’re creating evergreen content is to ask, “Will this help clients a year from now?” If the answer is yes, it’s evergreen!


An excellent read!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why emotions are key to impactful websites

Why emotions are key to impactful websites | Digital Brand Marketing | Scoop.it
Humans like to fancy themselves logical beings, but anybody with some sense will tell you that most people are ruled by their emotions. Emotion drives sale

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Rescooped by Os Ishmael from Ecom Revolution
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5 Tips To Help Online Merchants Cross the Content - Commerce Rubicon via @Curagami

5 Tips To Help Online Merchants Cross the Content - Commerce Rubicon via @Curagami | Digital Brand Marketing | Scoop.it

5 TIps To Cross Ecom's Rubicon
Smart merchants are beginning to cross the ecommerce rubicon between content and commerce. Discover 5 Tips to cross your online store's ecommerce rubicon.

5 TIps

* “Magazine” your content
* Curate from brands
* Curate from customers
* Lean & Visual Win
* Tie In Email, Social & Mobile

Going to incorporate @Guillaume Decugis and Scoop.it's ideas on Lean Content on this not very lean post too. I set aside some content to keep the post pinging with fresh content.

Evergreen means our team will refresh the content (or ask for help from our Ambassadors to do so) regularly. Not all content is equal. Places in our "evergreen" regularly scheduled updates category must be earned (lol).

So help 5 Tips to Cross the Ecom Rubicon earn evergreen status, or better yet contribute your thoughts and we will curate in.

Crossing the Rubicon between content and commerce is the BIG ISSUE in online retailing today. Discover our tips to cross and add yorus.  

 


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A Brief Guide to Facebook Ads

A Brief Guide to Facebook Ads | Digital Brand Marketing | Scoop.it
In today’s post, I would like to share a quick overview of Facebook Ads and some tips to use them successfully.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 28, 3:02 PM


If you are new to Facebook Ads or struggling to make it work, here is a quick intro...

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Why are stories so important and why should we tell more of them?

Why are stories so important and why should we tell more of them? | Digital Brand Marketing | Scoop.it
I believe in being different and showing your uniqueness via a great story.
I believe that the businesses who tell stories will have a thicker bottom
line in the growing social web. Here are a few ways to tell better stories.

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Reasons Content Marketing is Different From Other Marketing Approaches - Business 2 Community

5 Reasons Content Marketing is Different From Other Marketing Approaches - Business 2 Community | Digital Brand Marketing | Scoop.it
Every company has customers with questions, and every customer has a million places they can go to get answers.

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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Convergence of Content Marketing and Social Media Is Here

Convergence of Content Marketing and Social Media Is Here | Digital Brand Marketing | Scoop.it

I have been under the impression for quite a while that eventually one of the large content marketing platforms - Kapost, NewsCred, Percolate, Contently - will develop social media capabilities and try to become the ultimate content marketing meets social media stack. I believe that to be the case.

 

However, a very interesting announcement from Sprinklr, which is certainly one of the leaders in enterprise social media software.

 

Sprinklr has rolled out its own content marketing suite, including calendaring, the ability to surface topics, and the ability to build out real-time newsrooms. A lot of the tools and technologies that the content marketing platforms have, Sprinklr is now trying to build into their software offering....


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Jeff Domansky's curator insight, August 27, 12:57 AM

Are we finally at the convergence of content marketing and social media software? Jay Baer answers.

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Marketing via Periscope and Meerkat (Infographic)

Marketing via Periscope and Meerkat (Infographic) | Digital Brand Marketing | Scoop.it
How can marketers incorporate live-streaming applications Periscope and Meerkat into their social strategies?

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malek's curator insight, August 26, 6:27 PM

both of these apps are great tools to add to your business’ social media arsenal. 

Rescooped by Os Ishmael from digital marketing strategy
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The Current and Future Role of Visual Media in Marketing

The Current and Future Role of Visual Media in Marketing | Digital Brand Marketing | Scoop.it
Content - Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the ...

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Art of Storytelling on Social Media - Business 2 Community

The Art of Storytelling on Social Media - Business 2 Community | Digital Brand Marketing | Scoop.it
It is often repeated that social media is all about connecting with your audience on a personal level.

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Rescooped by Os Ishmael from Online Marketing Resources
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Five seriously creative Snapchat campaigns and their results

Five seriously creative Snapchat campaigns and their results | Digital Brand Marketing | Scoop.it

Despite plenty of evidence in favour of social media as an effective marketing platform, many companies are still not using it to its full potential.


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Rescooped by Os Ishmael from The Content Marketing Hat
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What Are The Best Keyword Research Tools For Your Business? - The SiteSell Blog

What Are The Best Keyword Research Tools For Your Business? - The SiteSell Blog | Digital Brand Marketing | Scoop.it
What is Keyword Research? What tools should you use? Answers to these questions, and more, to help you and your business.

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Mike Allton's curator insight, August 26, 10:47 AM

What's Your Favorite Keyword Research Tool?

There are countless tools to help you research keywords. Which one or ones do you use? What's your favorite?

Vote on the list, and if you're looking for a tool to help you with your keywords, writing and SEO... check out the recommendations!

#KeywordResearch   #SearchEngineOptimization  #SEO 

Rescooped by Os Ishmael from Business in a Social Media World
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Is Content Curation Ethical? Lessons From 100+ Million Curated Posts

Is Content Curation Ethical? Lessons From 100+ Million Curated Posts | Digital Brand Marketing | Scoop.it
Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal?…

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 26, 3:14 PM


The question of content curation as an ethical practice still appears very frequently in blog posts. It's great that @Guillaume Decugis addresses it the way he does in this post.


While Scoop.it certainly offers features that make your work easier and faster, it's important to take the time to add insights and comments to bring context into the equation. 


Great content curation helps everyone! 



 

Rescooped by Os Ishmael from Online Marketing Resources
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User Behaviour Data as a Ranking Signal

User Behaviour Data as a Ranking Signal | Digital Brand Marketing | Scoop.it

Do search engines collect and utilise user behaviour data for ranking purposes?


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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Do You Know Your Keywords?

Do You Know Your Keywords? | Digital Brand Marketing | Scoop.it

Use the Right Keywords for More Traffic and Leads It seems like an easy question: “What are your keywords?”

 

The best way to find out how to hone in on the best topics for your niche is to perform keyword research in places in addition to Google AdWords, which provides good results, but not narrow ones. There are a few areas in which to accomplish this:

 

- Online education sites such as Udemy, edX, ed2go, and iTunes

- Q&A sites like Quora, Yahoo Answers, Wiki Answers, and Ask.com

- Competitor research

- Traditional keyword research

- Social media research with chats and hashtags

 

Let’s break down a few examples and find out how each method can work for your content marketing strategy: http://www.business2community.com/seo/do-you-know-your-keywords-01307444


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