Digital Brand Mar...
Follow
Find
4.2K views | +5 today
 
Rescooped by Os Ishmael from Basic Blog Tips
onto Digital Brand Marketing
Scoop.it!

6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


Via Ileane Smith
more...
No comment yet.
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Why #H2H Broke Twitter

Why #H2H Broke Twitter | Digital Brand Marketing | Scoop.it

A year ago Bryan Kramer coined the term “There is no more B2B or B2C. It’s H2H: Human to Human” and accompanied it with the now infamous #H2H hashtag. It was truly amazing to see how this very simple concept caught on like wildfire. In fact H2H was just named as the business term most likely to “catch on” in 2015 so move over “disruption”!

 

The revolutionary nature of this term is in its simplicity and relatability. It’s so easy to get caught up in Corporate-Speak where everyone becomes a labeled statistic or grouped into acronyms. Before long your strategy can begin to look like a nighmarish algebra problem.ROI of B2C= X per month where C= GenZ and B=Electronics Products. Solve for X...


Via Jeff Domansky, malek
more...
Julie Rescourio's curator insight, January 25, 4:09 AM

On l'oublie trop souvent !

The Agile Monks's curator insight, January 25, 3:43 PM

First off H2H - yes, it catching on would be nice - as was is really sad is that we have lost the concept of a HUMAN BEING for so long, that it has been a downfall for many industries. CRM - what relationship?  If all you are doing is using it to SELL MORE. Customer Service and Support and Tech Support - where is the HUMAN factor in so much of what companies are doing to systematize and "technofy", rather than realizing that the Service and Support comes from the HUMAN being - both the Human in the Customer and the Human in the Service Provider. We need to remember that the HUMAN SPIRIT and it's desire to make a difference, to be different, and to serve a purpose, will always trump the business and the consumerism.  Let us be US and let US be the humanity and the love and the divine spark that exists in each of US.  We can then be the people we hopefully want and desire to be. Serve other first and foremost, and ultimately you shall be served.  Long live the HUMAN. :)

Caroline B. Neblett's comment, Today, 8:53 AM
Fully-loaded hosting with unlimited space, email and Build a site quickly and easily https://www.ipage.com/join/index.bml?AffID=777614

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

How To Increase Your E-Commerce Traffic By 37% Using YouTube #infographic

How To Increase Your E-Commerce Traffic By 37% Using YouTube #infographic | Digital Brand Marketing | Scoop.it
Unfortunately, many eCommerce businesses are not using YouTube to market their companies. YouTube is a great marketing strategy because it can be used to maintain and develop relationships with your customers. Do not lose out on selling more and getting more customers by not using YouTube.

Via malek
more...
malek's curator insight, January 24, 11:02 AM

Videos are turning out to be one of the most effective marketing tools. That is whereYouTube can become an ecommerce merchant's dream come true.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Move Over Millennials -- Here Comes Gen Z

Move Over Millennials -- Here Comes Gen Z | Digital Brand Marketing | Scoop.it

Over the past few years, marketers across all industries and categories have been obsessed with millennials -- how to reach them and build meaningful connections with their brands. This captivating generation has a unique sense of self and a nontraditional approach to life stages, which has made marketing to them a challenge.

 

But perhaps even more challenging is the next generation on the rise -- Gen Z. If marketers thought they threw out the playbook with millennials, they need to know that Gen Zers aren't even playing on the same field....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 25, 10:43 AM

Even more challenging than millennials is the next generation of consumers -- Gen Z. Here's what marketers need to know to reach Gen Zers.

Lori Wilk's curator insight, January 25, 11:52 AM

As a #marketer, you must know how to craft the right messages to reach your target audience and to get results. This #article offers insights into the Gen Z, for many of us, this group, the first to be born into the #digital #world, are our #grandchildren. They want to see #products presented in ways that are real. They don't want the sugar-coated version or fantasy. As people and #consumers they will be #independent,# entrepreneurial, and want to create their own solutions using their own #creativity and ingenuity. It was clear that these Gen Z expect companies to engage with them virtually. 

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Telling The Short Brand Story

Telling The Short Brand Story | Digital Brand Marketing | Scoop.it
Everyone has a story to tell. Not everyone feels they have the time to listen. Which is why brands need to become adept at the short story form. Increasingly, the messages that pass between brands and their customers will need to be articulated in 140 characters, 6 seconds, a shot, an update…

Via Don Dea, oconnorandkelly, Brian Yanish - MarketingHits.com, massimo facchinetti
more...
John Norman's curator insight, January 25, 7:58 PM

You might call this the compressed 30 sec elevator pitch  for branding via social media. It is somewhat sad that we have gotten to the point where everything is so compressed that there is only time for 'millisecond marketing'. #Market Warrior.

Rescooped by Os Ishmael from Ecom Revolution
Scoop.it!

Why The Internet of Things Changes...Well Everything

Why The Internet of Things Changes...Well Everything | Digital Brand Marketing | Scoop.it

Internet of Things (IoT)
The idea of a connected world where objects can communicate via the internet with each other and with computers and smartphones, does seem to have endless and even overwhelming possibilities.

 

For businesses, IoT technology opens up the potential for smarter process and efficiency, more targeted marketing and better understanding of customers by utilizing data and digital insight. The opportunities are so vast, that for many companies, coming up with a clear strategy for how to implement this new technology is a huge step.

 

In the retail industry, recent research conducted by Forrester found that 96% of retail decision makers are hoping to make the necessary changes to adopt IoT technology in the near future but over half are concerned about integration challenges. And this is a big part of the issue – to really make sure they harness the potential of this new technology, customer focused businesses need to first consider a few key areas....

Marty Note
@Jeff Domanskyhits two key Internet of Things issues squarely:

 

* Securely and reliably connecting everything.
* Understanding how IoT tech means greater efficiency and a better post-purchase experience for customers.

At Curagami (http://www.Curagami.com) we see several important synergistic intersections including:

* Money becomes less and less important.

* Subscriptions become more and more important.

* The need to mashup, combine, filter and control the NOISE is going to be huge.

That last point is reinforced by life today. When apps make life easier they scale quickly (Uber) when they add to a noisy world they struggle. Adding to PAIN doesn't scale. Reducing pain in favor of getting more by doing less but getting more or having fun instead of digging ditches feels like a winning idea.

The future could become even more unreasonably noisy. Do we really need to know our fridge needs a new filter, our cat is almost out of food and our car is due for a tuneup? Finding a way to quiet the demand curve of IoT feels like a winner to us. What about you?


Via Jeff Domansky, Os Ishmael, Martin (Marty) Smith
more...
Jeff Domansky's curator insight, January 23, 8:52 AM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Jeff Domansky's curator insight, January 24, 2:22 PM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Lessons learned from the early days of Google

Lessons learned from the early days of Google | Digital Brand Marketing | Scoop.it

Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on...


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

How to Monetize Your Video Content on Every Screen

How to Monetize Your Video Content on Every Screen | Digital Brand Marketing | Scoop.it
Today, video-content owners have more opportunities to reach viewers than ever, thanks to the popularity of online video viewing, which accounts for one-half of all mobile traffic

Via malek
more...
malek's curator insight, January 24, 10:49 AM

For content owners looking to capitalize on the rapid growth of online video viewership, hybrid ad-insertion and advanced player-management technology are providing new opportunities.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Forget WhatsApp: 6 Secure Communication Apps You’ve Probably Never Heard Of

Forget WhatsApp: 6 Secure Communication Apps You’ve Probably Never Heard Of | Digital Brand Marketing | Scoop.it

The Secure Messaging Scorecard scores the different communication apps on seven dimensions:

Are your messages encrypted at all stages of the communication?Is the encryption end-to-end so the messaging company can’t access your communications?Can you verify who you are messaging?If your encryption keys are stolen, are you your previous communications safe?Can the app’s code be independently reviewed?Is the design and implementation of the cryptography documented and available for review?Has the code and implementation been independently audited in the last year?

 


Via malek
more...
malek's curator insight, January 20, 5:42 PM

ChatSecure is a free iOS and Android app that “uses well-known open source cryptographic libraries” such as XMPP, OTR, and Tor to ensure your messages remain private.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Customer Experience Matrix: Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix: Customer Data Platforms Revisited: The Future of Marketing Data | Digital Brand Marketing | Scoop.it

► Receive a FREE daily summary of The Marketing Technology Alert ◄


Via iNeoMarketing, Fred Zimny, Edward Chenard, malek
more...
iNeoMarketing's curator insight, January 19, 6:37 PM

If you need an understanding of not only data management platforms, but the management of data within the marketing realm, then this is THE article to read.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

5 Tools To Help You Find Anything In Your Facebook Timeline

5 Tools To Help You Find Anything In Your Facebook Timeline | Digital Brand Marketing | Scoop.it
Where is that post I shared on Facebook?! Sound familiar? You want to show something you posted to someone in person and can't seem to find it anywhere. Or maybe there was something a friend posted, or something you liked or commented on. No matter what it is and why you need to find it, this…

Via malek
more...
malek's curator insight, January 20, 5:38 PM

QSearch is an app that very quickly pulls any posts on your Timeline pertaining to your search results. You can then filter them by status, photo or link. This displays not only your own posts, but any posts from your friends as well.

Rescooped by Os Ishmael from Strategic Influence Marketing
Scoop.it!

The 7-Step System For Data-Driven Influencer Marketing

The 7-Step System For Data-Driven Influencer Marketing | Digital Brand Marketing | Scoop.it
Influencer marketing is a strategy that leverages the existing power of popular bloggers and social media power users to help promote your content for you.

Via Ron Sela
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami

3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami | Digital Brand Marketing | Scoop.it

This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.

Use these three simple metrics to find your long tail:

Rank
% of Total
Running Total


Via Martin (Marty) Smith, malek
more...
malek's curator insight, January 21, 9:41 AM

A simplified review of the 80-20 rule in sales.  The Running Total is an interesting parameter to be considered.  Need more on "Profitability" fractal from @Martin (Marty) Smith

Martin (Marty) Smith's comment, January 21, 5:51 PM
@malek good idea to write more about how to use the 80-20 "fractal" to gain greater return. Will tackle that next on Curagami. Thanks, Marty
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

How To Tackle Mistakes + Feedback Through Storytelling

How To Tackle Mistakes + Feedback Through Storytelling | Digital Brand Marketing | Scoop.it
Whether it's the sandwich method of criticism, direct criticism, or persuasion methods, there are plenty of strategies you can use to convince someone to change their ways. Tell someone a relatable, convincing story to get them to see the consequences of their actions and change.

Via Karen Dietz
more...
Karen Dietz's curator insight, January 21, 12:31 PM

This is a very quick article that connects directly with another post I curated today on Similar Stories and their use in sales.


This article by Tori Reid talks about how to talk about mistakes by sharing a Similar Story. The application in this case is to help someone change their behavior. Of course, it could apply to sales situations also. In the field of Folklore we would call these 'cautionary tales'.


Regardless, the point of this piece is how to offer criticism in indirect, yet powerful ways through storytelling. Reid shares 2 reasons why this works.


I wouldn't use this technique 100% of the time, but it is important to have in your storytelling tool box.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

What You Need to Know About Inbound Marketing

What You Need to Know About Inbound Marketing | Digital Brand Marketing | Scoop.it

Inbound Marketing has gained a lot of attention in the past few years. However, inbound techniques have been around long enough that they are unlikely to be replaced by the next big thing in the near future.

Not convinced about the strength of Inbound Marketing? It's getting more difficult to succeed with straightforward search engine optimization, but Inbound Marketing can improve your rankings.


Via Ivo Nový, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

What Will Characterize The Mobile Ecosystem In 2015 ?

What Will Characterize The Mobile Ecosystem In 2015 ? | Digital Brand Marketing | Scoop.it

Recently (in 2014) Deloitte carried out a survey which attempted to do exactly that. The survey was administered in the USA to 2,000 respondents. The findings were very interesting, particularly with regard to the obsession that people apparently have with their devices. Indeed, the survey found that:

-  “Nearly 40% look at their phone within a mere five minutes of waking up.

-  Nearly 75% check their device within 30 minutes and almost 90% of consumers report waiting no more than an hour to look at their smartphone.”


Not only that, but the US consumers were also asked how many times a day they check their phones. Almost 10% were found to do this in excess of 100 times a day, and 25% check it more than 50 times a day. Three percent of the respondents said that they check their phone more than 200 times a day. All of this shows the very important role that mobile is playing in daily lives, and the importance of companies finding ways to leverage this....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 25, 10:09 AM

Deloitte research study shows what will characterize the mobile ecosystem in 2015 ? This is important reading for marketers. 9/10

dominique verpoorten's curator insight, January 25, 10:40 AM

The figures are interesting (and for some awful as they denote compulsive behaviours). But more of interest to me is the term "ecosystem" which is spreading but exactly is behind.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

20 little known websites everyone should know about

20 little known websites everyone should know about | Digital Brand Marketing | Scoop.it

Camel Camel Camel - Shows you the price history of anything on Amazon and alerts you when the price drops. Fake Name Generator - Create a fake identity for yourself. Useful if you don't want to give your personal details to websites.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 25, 12:53 PM
Many more interesting sites in this cool social media list.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

The Only Thing You Need to Know About Content Marketing Strategy

The Only Thing You Need to Know About Content Marketing Strategy | Digital Brand Marketing | Scoop.it

Here’s the key: When it comes right down to it, nobody is going to care if your videos are shot on a fancy-pants video camera or your trusty iPhone — if the information is valuable and useful to them.Action tip: Focus on creating valuable content in a variety of formats to create a content marketing plan that works for you....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 25, 1:01 PM
Lacy Biggs says create value and readers will follow.
The-king Gharip's comment, Today, 6:39 AM
مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

http://www.mazika4way.com/2015/01/mn-nazra-thanea.html

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

http://www.mazika4way.com/2015/01/mn-nazra-thanea.html

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

How To Know What Your Audience Wants Before Investing in Content Creation and Marketing

How To Know What Your Audience Wants Before Investing in Content Creation and Marketing | Digital Brand Marketing | Scoop.it

Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.


Via Pedro Da Silva
more...
malek's curator insight, January 24, 6:52 PM

putting the cart before the horse, we always do.

Rescooped by Os Ishmael from UX Design : user experience and design thinking
Scoop.it!

A Vision for Our Sass

A Vision for Our Sass | Digital Brand Marketing | Scoop.it

Sass is a powerful tool in helping us wrangle complex stylesheets. Yet it has its headaches—including troublesome nesting of CSS selectors, code duplication, and tight coupling—that result in messy outputted CSS. Universal standards aren’t a viable answer, as the Sass spec continues to quickly change and grow. Felicity Evans holds that the problem isn’t Sass itself, but the way we use it. In this article, she champions a set of tenets that offers guidelines on how to work with Sass and evaluate new features and techniques.


Via yannick grenzinger
more...
No comment yet.
Rescooped by Os Ishmael from Ecom Revolution
Scoop.it!

Long Tail Ecommerce: Pin to Win via @Curagami

Long Tail Ecommerce: Pin to Win via @Curagami | Digital Brand Marketing | Scoop.it
Never been more important to know your website's long tail than in ou social / mobile / connected time as Amazon proves and WaNeLo illustrates.

Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

How is IoT technology innovating the retail experience?

How is IoT technology innovating the retail experience? | Digital Brand Marketing | Scoop.it

The idea of a connected world where objects can communicate via the internet with each other and with computers and smartphones, does seem to have endless and even overwhelming possibilities.

 

For businesses, IoT technology opens up the potential for smarter process and efficiency, more targeted marketing and better understanding of customers by utilizing data and digital insight. The opportunities are so vast, that for many companies, coming up with a clear strategy for how to implement this new technology is a huge step.

 

In the retail industry, recent research conducted by Forrester found that 96% of retail decision makers are hoping to make the necessary changes to adopt IoT technology in the near future but over half are concerned about integration challenges. And this is a big part of the issue – to really make sure they harness the potential of this new technology, customer focused businesses need to first consider a few key areas....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 23, 8:52 AM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Jeff Domansky's curator insight, January 24, 2:22 PM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Visual Content Mistakes to Avoid Like The Plague

Visual Content Mistakes to Avoid Like The Plague | Digital Brand Marketing | Scoop.it
As the value of visual content grows and design tools become inexpensive, many marketers churn out mediocre graphics that get ignored. Seven experts share how to avoid mistakes and create successful visual content marketing.

Via malek
more...
malek's curator insight, January 20, 5:50 PM

“Creating content that’s highly shareable should be your top objective,” 

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

The 8 Types of Articles That Will Attract Intelligent Readers

The 8 Types of Articles That Will Attract Intelligent Readers | Digital Brand Marketing | Scoop.it
Looking to attract a smarter audience? Incorporate these types of articles into your content strategy.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts | Digital Brand Marketing | Scoop.it
In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways.

Via malek
more...
No comment yet.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

The Link Between Data, Story and Growing Your Business: How To Maximize Both

The Link Between Data, Story and Growing Your  Business: How To Maximize Both | Digital Brand Marketing | Scoop.it

“We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who h…”


Via Karen Dietz
more...
Karen Dietz's curator insight, January 21, 11:00 AM

This post  by Jake Dolezal also contains a 1 hour webinar on finding and using the stories embedded in business data to accelerate growth. I didn't have time this morning to listen to the entire podcast, but I really like what's going on here.


First, the webinar features 3 presenters from the world of data who really get the link to stories. This is rare to find because it's usually biz story professionals talking about the connection between data and storytelling.


The post contains a series of questions any business can start asking about its data to get to the stories underneath. I really like them.


Any leader, business owner, entrepreneur, marketer, and nonprofit who wants to really leverage the data we are all swimming in will benefit from this article and podcast.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Miguel A. de Jesus's curator insight, January 21, 10:12 PM

Excellent viewpoint.


www.coachmiguel.com