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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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4 Best Influencer Marketing Studies of 2015 (So Far) | Kristen Matthews

4 Best Influencer Marketing Studies of 2015 (So Far) | Kristen Matthews | Digital Brand Marketing | Scoop.it

Don’t get me wrong—a good tips post has helped me greatly over the years. But I’m a sucker for posts containing facts, strategies backed up with data, and most of all… charts!

 

There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. For this post, I’ve rounded up some of my favorites....


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Jeff Domansky's curator insight, Today, 2:37 AM

Hungry for data? Kristen Matthews rounds up some of the best recent studies and data visualizations from the world of influencer marketing.

Mike Allen's curator insight, Today, 6:55 AM

Influencer marketing is vital to commercial success for old products as well as new

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How to Promote Your Stories Effectively #Infographic

How to Promote Your Stories Effectively #Infographic | Digital Brand Marketing | Scoop.it
“In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog.”Source: www.adweek.co...

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Gust MEES's curator insight, April 19, 10:42 AM

In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog.”Source: www.adweek.co...


www.cheapassignmenthelp.com's curator insight, April 19, 11:05 AM
UNIT 3: Customer Service

Unit Code : J/601/1790 QCF Level : 4 Credit Value : 15

Aim

This unit enables learners to gain understanding of customer service policies and the purpose of promoting a customer-focused culture and to gain skills to provide customer service.

Unit Abstract

This unit introduces learners to the principles and objectives of customer service, with a focus on business and services operations, for example hospitality, sports, and travel and tourism. The unit will help learners develop an understanding of the nature of a customer service culture and the principle of quality service in the business and services management environment.

The units will help learners to appreciate how important information gathered from customers is and its relevance to improved delivery of services.

Learners must ensure that their evidence relates to the hospitality industry.

Learning Outcomes

On successful completion of this unit a learner will:

LO1 Understand customer service policies within business and services contexts.LO2 Understand the purpose of promoting a customer-focused cultureLO3 Be able to investigate customer requirements and expectationsLO4 Be able to provide customer service within business and services contexts to meet required standards.Unit Content

LO1 Understand customer service policies within business and services contexts

Policies: policies (structure, use, focus, customer requirements/expectations, product and service knowledge, consultation, confidentiality, customer perceptions and satisfaction, monitor customer service and satisfaction, influences affecting implementation, effective communication)

Quality of service: methods of assessment; customer expectations; standardised procedures; codes of practice; staff levels (staffing levels, staff competency, flexibility, reliability and responsiveness)

Evaluation: purpose; sources of feedback; accuracy; relevance; reliability; validity; methods of data collection; improvements; staff training and development

Hospitality industry: industries within the hospitality industry eg hotels, restaurants, pubs, bars and nightclubs, contract food service providers, hospitality services, membership clubs, events

LO2 Understand the purpose of promoting a customer-focused culture

Communication: types eg verbal, non-verbal body language, written; types of response; use; effect

Customer: central role; customer service culture; identifying and analysing customer requirements and expectations; influences of service provision on customer perceptions

Benefits of improved service: customer satisfaction, repeat business, improved reputation, increased profit

LO3 Be able to investigate customer requirements and expectations

Requirements: sources of information eg customers, staff, management, customer records, past information

Primary research: primary research eg sampling, qualitative, quantitative; interview eg individual, group, survey, observation; contact methods eg mail, telephone, personal

Secondary research: internal eg sales records, yield data, financial information, client databases; external eg government publications, trade journals, periodicals, professional associations, national organisations, commercial data

Satisfaction levels: planning; strategy; assessment of options using researched information; role of the business and services manager; staffing levels; motivating staff; improvements

LO4 Be able to provide customer service within business and services contexts to meet required standards

Types of customers: different age groups eg the elderly, children; different cultural backgrounds; special needs eg physically disabled; satisfied; dissatisfied; under influence eg drugs, alcohol, medication

Customer needs: customer needs eg products and services, urgent, non-urgent, special requirements, quality of service, value for money, cultural, social; trends eg fashion, ergonomic, equipment, training, products and services, consumer protection legislation

Customer service: consultation; advice; personal selling; complaints procedure; reception skills; confidentiality

Guidance

Links

This unit can be linked with the following units in this qualification:

Unit 5: Food and Beverage Operations Management Unit 6: Rooms Division Operations Management Unit 7: The Developing Manager Unit 8: Marketing in Hospitality Unit 13: Conference and Banqueting Management Unit 14: Hospitality Contract and Event Management Unit 21: Small Business Enterprise.

Essential Requirements

The use of appropriate case studies will enhance the relevance of the unit and show how different organisations, both local and national, have developed their customer care policies.

Employer Engagement And Vocational Contexts

Centres should try to establish links with appropriate businesses in order to bring realism and relevance to the unit.

Miguel Damiani's curator insight, April 20, 6:27 PM

Excelente infografía...!!!

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Web UI Design for the Human Eye: Principles of Visual Consistency

Web UI Design for the Human Eye: Principles of Visual Consistency | Digital Brand Marketing | Scoop.it
Free ebook explains how to create visually consistent interfaces without looking boring. Examples from Squarespace, Wunderlist, Jukely and more. @uxpin

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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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What to Know Before Creating a Content Marketing Strategy | Cision

What to Know Before Creating a Content Marketing Strategy | Cision | Digital Brand Marketing | Scoop.it

A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

 

He coined “content shock” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.Is this the end of content marketing? Hardly. It means brands will have to invest in content creation....


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Jeff Domansky's curator insight, April 24, 10:53 AM

Content marketing is alive and well...it's just changing. If you want to start a content marketing strategy or refine an existing campaign, follow these tips.

SageRave's curator insight, April 24, 11:06 AM

Great tips when you need a new direction for your writing efforts.!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why Stories Work for Business

Why Stories Work for Business | Digital Brand Marketing | Scoop.it
Stories work for business because we [the audience] identify with brands. We see ourselves living the lives in these brands’ stories. Therefore, we begin telling stories too. Stories like my New York #missadventure.

Brands need to become media companies.

I recently attended a storytelling seminar with screenwriter, Robert McKee and one of the points he made speaks to this. Companies need to understand that in order to create loyal brand advocates they have to become media companies.

Via Gregg Morris, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Curation Visualized

Content Curation Visualized | Digital Brand Marketing | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense and introduce "others" to the *content curation* conundrum

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Marco Favero's curator insight, April 23, 5:59 AM

aggiungi la tua intuizione ...

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Content Marketing Statistics: The Ultimate List | Content Marketing Forum

Content Marketing Statistics: The Ultimate List | Content Marketing Forum | Digital Brand Marketing | Scoop.it
In need of some fresh content marketing statistics? This list includes the most up-to-date data points across 10 categories.

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Thorsten Strauss's curator insight, April 23, 5:19 PM

Best practice: well the best overview of statistics I have ever seen 

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Should you Use Content Creation or Content Sharing? [Infographic]

Should you Use Content Creation or Content Sharing? [Infographic] | Digital Brand Marketing | Scoop.it

Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...


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Marco Favero's curator insight, April 22, 5:40 AM

aggiungi la tua intuizione ...

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Luke I Am Your FATHER! Surviving Google via @Curagami

Luke I Am Your FATHER! Surviving Google via @Curagami | Digital Brand Marketing | Scoop.it

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm change by the Google Gods.

Follow these 5 Easy Steps to Recover:

Stop, Wait & Listen.Analytics Deep Dive.Create New KPIs.Back In To Blue Oceans.Create Community.


Possibly "easy" is the wrong word (lol). First STOP whatever you've been doing since "old SEO" tactics don't work anymore. Next figure out where to go that new and start testing. This Curagami post shares several Haiku Decks and explains each of those 5 "Recovery" tips.


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Marijo's curator insight, April 22, 6:55 PM

Always great posts to read and learn something new from Marty!

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7 Ways to Use Video to Boost Your Social Media Marketing |

7 Ways to Use Video to Boost Your Social Media Marketing | | Digital Brand Marketing | Scoop.it

Do you use videos in your marketing?

Are you looking for ways to increase engagement and shares?

In this article you’ll find seven ways to use video to boost your social media efforts....


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Jeff Domansky's curator insight, April 22, 6:27 PM

Tom Treanor shares seven great tips to help you get the most out of video on social media.

Marco Favero's curator insight, April 23, 6:00 AM

aggiungi la tua intuizione ...

Gaurav Pateriya's curator insight, Today, 12:30 AM

Visit BloggersCan :- www.bloggerscan.com

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Six Types of People on Social Media to Avoid

Six Types of People on Social Media to Avoid | Digital Brand Marketing | Scoop.it
Like anything else, social media is not perfect. Far from it! Lately, however, I’ve seen some of my pet peeves coming up all over the place. They all relate to the types of people that make social media annoying or even dangerous to use.

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malek's curator insight, April 21, 6:21 AM

Too much of a sharing is not sharing

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Ecommerce Strategy vs Tactics via @HaikuDeck

Ecommerce Strategy vs Tactics via @HaikuDeck | Digital Brand Marketing | Scoop.it

Ecommerce Strategy vs. Tactics
Which comes first ecommerce strategy or tactics? Trick question. Doesn't matter as long as you end up swimming in a blue ocean.


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Rescooped by Os Ishmael from Modern Marketer
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Study Looks At Facebook & Twitter Ad Performance

Study Looks At Facebook & Twitter Ad Performance | Digital Brand Marketing | Scoop.it
We recently looked at a report from Nanigans, which found that click-through rates for Facebook ads have increased by 260% over the past year.

Kinetic �?�

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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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9 tips for being seen and heard through the noise of Facebook

9 tips for being seen and heard through the noise of Facebook | Digital Brand Marketing | Scoop.it

At least one thing remains the same, bad content remains just that, bad. The challenge is that there really is a lot of good content being posted on a regular basis.So, how do you make sure you’re seen and heard?Here are my favorite tips I’m only sharing with the Social Fresh crew...


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Jeff Domansky's curator insight, Today, 12:28 PM
Need better visibility on Facebook? Sarah Evans shows how.
SageRave's curator insight, Today, 1:26 PM

Avoiding a "scratch and claw" mentality is a good first goal for internet marketers.

Rescooped by Os Ishmael from UX Design : user experience and design thinking
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A Process for Empathetic Product Design

A Process for Empathetic Product Design | Digital Brand Marketing | Scoop.it
It focuses on people rather than technology.

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Oana Juncu's curator insight, Today, 3:42 AM

why would tou think other people think the same way as you do? validating hypothesis is about empathy . the other way around is also true

Rescooped by Os Ishmael from UX Design : user experience and design thinking
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The Pros and Cons of Card Sorting in UX Research

The Pros and Cons of Card Sorting in UX Research | Digital Brand Marketing | Scoop.it
The Pros and Cons of Card Sorting in UX Research...

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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Five Essential Storytelling Keys For Business + Leadership

Five Essential Storytelling Keys For Business + Leadership | Digital Brand Marketing | Scoop.it

“Executive storytelling leadership matters today. While execs are keepers of the flame, they are not the owners of it. They must let go and empower others.”


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Karen Dietz's curator insight, April 24, 11:15 AM

Right on Kathy! This post is written by my colleague Kathy Klotz-Guest @kathyklotzguest and it lays out the 5 ways leadership needs to re-orient to storytelling.


I love that she shows how the relationship of leadership to storytelling has changed over the years -- and what to do today.And her advice for leaders regarding storytelling is solid. This is a must-read for anyone in business, not just executives.


Thanks Kathy for a great post!

Rescooped by Os Ishmael from How to find and tell your story
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6 Ways to Make Your Story Interesting | Inc.

6 Ways to Make Your Story Interesting | Inc. | Digital Brand Marketing | Scoop.it

"While any story is better than an bullet list, some stories are more interesting than others. They command an audience's attention, communicate a message both clearly and memorably and thus help the audience to make a decision."

 

Read the full article for more on these tips for improving your presentations with stories:

Ask permission before telling a storyAnchor the story to a particular timeAnchor the story to a particular placeFeature a hero your audience identifies withUse concrete words rather than abstractionsEnd the story with an emotional win
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Kim Zinke (aka Gimli Goose)'s curator insight, April 23, 12:38 AM

To pull all tips together, the author put the same business message into three different formats: 1) the typical bullet list outline, 2) a basic story told with abstractions, and 3) a story that's concrete and vivid. Notice the difference?

SENAME Interactive's comment, April 23, 1:33 AM
Yes, I noticed the difference. Did you check basic story and the crafted story section? The crafted one grabs interests, right.
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This Is How We'll Experience Storytelling in the Future | WIRED

This Is How We'll Experience Storytelling in the Future | WIRED | Digital Brand Marketing | Scoop.it
A new exhibition looks at ways storytelling will change in years to come.

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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Guest-Blogging the Right Way – a Three-Step Guide

Guest-Blogging the Right Way – a Three-Step Guide | Digital Brand Marketing | Scoop.it

The fact is, guest-blogging is, and remains, one of the best ways to boost online exposure and reach a wider audience. In fact, I’d argue that it’s an almost essential practice for many brands in reaching to their target audience, at least in the early stages of establishing their online presence, as you can get your content in front of the right people where they’re already at.

 

Done right, targeted guest-blogging is one of the best, most intelligent ways to boost brand awareness and individual or brand profile. So with that, here are some ways that you can utilize social media audience data to target, track and create the most resonant guest-blog content for your unique audience....


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Jeff Domansky's curator insight, April 23, 10:37 AM

Andrew Hutchison looks at the guest blogging landscape and finds best practices that can lead to a big social marketing payoff.

Rosemary Burnett's curator insight, April 23, 11:54 PM

A very informative article by Andrew Hutchinson on guest blogging, some good tips on Apps to use to find your audience reach.  RB

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Habits of Successful Pros toDramatically Improve Your Social Media Strategy | SocialBro

Habits of Successful Pros toDramatically Improve Your Social Media Strategy | SocialBro | Digital Brand Marketing | Scoop.it

Sometimes the most effective way you can make a difference to your marketing relies on you making small, positive tweaks. Ones you can implement on a daily basis.


To help you come up with something you can try out, we’ve asked some of the leading social media marketers of big brands for their secrets. They have divulged some of their daily practices that keep them at the top of their game, take notes....


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Miguel Damiani's curator insight, April 23, 9:52 AM

Prestemos atención y aprendamos de los hábitos de los expertos, de los exitosos

Jamie McGhie's curator insight, April 23, 8:04 PM

A high level overview of some best practices for managing social media channels

Rosemary Burnett's curator insight, April 24, 1:22 AM

Andy Vale offers some great insights into what other social media Pros' are doing in the social space to push brand awareness and customer reach.  Thanks RB.

Rescooped by Os Ishmael from digital marketing strategy
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How to Maximize Your LinkedIn Profile to Find Potential Customers

How to Maximize Your LinkedIn Profile to Find Potential Customers | Digital Brand Marketing | Scoop.it
If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.

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malek's curator insight, April 22, 1:45 PM
  • LinkedIn is the number-one social network for driving traffic to corporate websites.
  • LinkedIn members are 50 percent more likely to engage with a company they engage with on LinkedIn.
  • LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook, and Google+ combined.
  • Ninety-three percent of marketers rate LinkedIn as effective for generating leads.
  • Sixty-five percent of companies acquired B2B leads through LinkedIn.
Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Web Development App Process #Infographic

The Web Development App Process  #Infographic | Digital Brand Marketing | Scoop.it

The web app development process can be an intimidating thing to take on.

There is so much to do from wireframes to coding to design, so it is no surprise it is such a daunting task. In this Infographic, Tech King - http://bit.ly/Mm9VMe - break the process down at a high level and hopefully provide a more structured starting off point. Enjoy!

 

Source: http://bit.ly/Mmafe7


Via maxOz, Moumita Dasgupta, massimo facchinetti
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Rescooped by Os Ishmael from Business in a Social Media World
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The Advanced SEO's Guide To Mobilegeddon

The Advanced SEO's Guide To Mobilegeddon | Digital Brand Marketing | Scoop.it
If you're so far ahead that you've scoffed at other articles about preparing for Google's upcoming mobile algorithm update, columnist Bryson Meunier has tips on taking it to the next level.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, April 21, 3:01 AM


I think the most important takeaway from this article is that you should be proactive. Think about what the mobile experience means to your visitors. They want a seamless experience wherever they are.  


It's about the Searcher Experience Optimization now...



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SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal

SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal | Digital Brand Marketing | Scoop.it
Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.
Google ...

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