Digital Brand Marketing
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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


Via Ileane Smith
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Rescooped by Os Ishmael from digital marketing strategy
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10 best tools to automate your social media marketing

10 best tools to automate your social media marketing | Digital Brand Marketing | Scoop.it

Want to simplify your social media marketing? Save time when posting updates? Lilach Bullock shares her top 10 favourite tools to automate your social media


Via Pantelis Chiotellis, malek
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Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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Why influencer marketing trumps influencer advertising

Why influencer marketing trumps influencer advertising | Digital Brand Marketing | Scoop.it

Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic of interest to advertisers. It’s a subject of public interest.

As the segment illustrated, influencer marketing is a big business. Teens with millions of followers can pull in hundreds of thousands of dollars for a shout-out on YouTube or Instagram.

It’s easy to imagine viewers all over the country yelling at their screens about the unfairness of it all, but from a marketer’s point of view, there’s another big problem: This type of “influencer marketing” isn’t actually marketing. It’s really “influencer advertising” and should be viewed as a less effective, pricier variation that has a corrosive effect on influencer marketing.

Influencer marketing transfers the implicit trust that consumers have in people they follow online and transfers it to a brand. Influencer advertising betrays that trust both for the influencer and for the brand....


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Jeff Domansky's curator insight, January 20, 11:15 PM

Influencer marketing is a leading marketing strategy according to the buzz.

Vanessa Ong Li Wen's comment, January 21, 12:25 PM
I wholeheartedly agree with this article's opinion on marketing and advertising. As an average, everyday person (as what the article has put it), I do understand that people who genuinely like a brand are more trustworthy than celebrities who endorse the same brand. Influencers are people, and humans as social creatures would not react to an interaction that isn't genuine. I strongly urge companies to pull in their resources into encouraging ordinary people to advertise for them ie. by giving out prizes to those who have the most interesting captions about their brand
Comunicologos.com's curator insight, January 21, 1:37 PM
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Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'

Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken' | Digital Brand Marketing | Scoop.it

At AdExchanger’s Industry Preview on Wednesday, Vaynerchuk shared his provocative views with an audience of digital industry professionals who he clearly wanted to shake up: “I believe this entire space is broken not in a bad way, but from the way I see the world.” And what is that? He believes that brand marketers, agencies, and tech suppliers, see everything based on a short-term vision. “Everyone talks about return on ad spend, click-throughs… everything is math and metrics but meanwhile, the business is in the tank,” he said. “There’s a disconnect,” he says -- and he blames short-term thinking, and the industry’s obsession with “math” and metrics.

“Common sense needs to enter ad tech,” he said, rating the common-sense element at “zero.” He also blamed much of the existing dysfunction on programmatic and “behavior that is so predicated in the moment or in the machine.” And he boldly stated to the audience: “You don’t believe in what you’re selling.” He said everyone in the room is concerned about short-term returns, and brand managers worry about making the numbers quarter by quarter, instead of taking a longer view.

All of this is taking place within the context of extreme channel conflict, where marketers are increasingly going direct consumer....


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Jeff Domansky's curator insight, January 20, 11:25 PM

For a "broken" system, Gary Vaynerchuk is certainly making a lot of money from digital advertising and marketing.

provesembed's comment, January 21, 1:30 AM
good
Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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3 trends PR pros should embrace in 2017 | PR Daily

3 trends PR pros should embrace in 2017 | PR Daily | Digital Brand Marketing | Scoop.it

What does the public relations industry have to look forward to in 2017?


What’s in store for practitioners, agencies and companies seeking to build awareness, reputation and trust?


Three mega-trends are on their way and will arrive on our industry’s shores this year. Let’s see if we’re ready for them:...


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Kathryn Chamberlain's curator insight, January 19, 12:40 PM

This article discusses 3 challenges and how to navigate these challenges facing PR professionals in 2017. The author really hits the nail on the head with the first point: how to connect with users that are being bombarded with content on social media platforms. Marketing communications have really penetrated (almost) every aspect of our life, so creating content that will stand out becomes a significant challenge. His recommendation to use machine learning platforms to focus content is particularly interesting and a technology that is still being developed. Marketers are constantly having to adapt to the most effective means of reaching their target market so his second point of the need to adapt isn’t new.  However, the tools which marketers will use to reach markets are changing and it will be interesting to see if any one tool dominates the market in 2017. I’d be a little wary of the data used to discuss the dark circles, upon further investigation the research source is from the company RadiumOne that sells it’s tool to other companies to keep track of the ‘dark circle sharing’.

nickedmeasly's comment, January 19, 11:43 PM
very nice
MartinVermaak's comment, January 20, 8:49 AM
https://articlestars.com/detail.php?id=1749864
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Don't Give Your Customers What They Ask For. Give them what they need.

Don't Give Your Customers What They Ask For. Give them what they need. | Digital Brand Marketing | Scoop.it
Give them what they need.

Via Christian Bartosik, massimo facchinetti
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