Digital Brand Marketing
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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


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7 Tools for Visual Storytelling | Search Engine Journal

7 Tools for Visual Storytelling | Search Engine Journal | Digital Brand Marketing | Scoop.it
Pictures, not words, were the very first method with which humans recorded their history. Visuals capture more information in one shot than a book full of words because they allow you to fill in the story with your imagination.

A picture of a family playing catch in the park has billions of interpretations and plot lines that are waiting for a story to fill in the details.

Via Gregg Morris, massimo facchinetti
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7 Key Signals You Can’t Ignore With Your Content Marketing Metrics

7 Key Signals You Can’t Ignore With Your Content Marketing Metrics | Digital Brand Marketing | Scoop.it
Despite living in a digital age where we’re practically swimming in a sea of big data, there are lots of marketers who think a data-driven approach to marketing is for the nerds. For whatever reaso…

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, Today, 11:18 AM
What are the key signals to monitor in your content marketing metrics? Here's a useful tutorial that describes 7 metrics you may want to watch.
Rescooped by Os Ishmael from digital marketing strategy
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The Complete Guide to Facebook Advertising

The Complete Guide to Facebook Advertising | Digital Brand Marketing | Scoop.it
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks and conversions.
Via Daniel Watson, Dejan Nikolic, malek
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Daniel Watson's curator insight, Today, 3:25 AM

 

If you are convinced that marketing your business through paid advertising on Facebook will work for your business, but paid social media marketing is new to you, then this is a great guide to follow.

Rescooped by Os Ishmael from digital marketing strategy
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5 Examples of How Brands are Using Instagram Stories to Enhance their Messaging

5 Examples of How Brands are Using Instagram Stories to Enhance their Messaging | Digital Brand Marketing | Scoop.it
Brands are already using Instagram's new "Stories" feature in creative and engaging ways.

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malek's curator insight, August 25, 9:17 AM

Instagram’s published a new blog post which looks at how five brands have utilized Stories to extend their brand message and add a new dimension to their Instagram presence.

Rescooped by Os Ishmael from digital marketing strategy
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18 Free Tools for Analysing Social Media Activity

18 Free Tools for Analysing Social Media Activity | Digital Brand Marketing | Scoop.it

If you’re interested in tracking a social media audience, you can find plenty of help with a variety of free social media analytics tools. 


Via Daniel Watson, Marc Wachtfogel, Ph.D., malek
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Daniel Watson's curator insight, August 24, 11:42 PM

 

Social media marketing is rapidly becoming a mainstream activity for both small and large businesses. In order to determine whether or not you are getting a decent return on your time and effort, you need access to a wide range of social media analytic tools. Fortunately, many are available and this excellent article highlights 18 social media analytic tools, most of which are totally free or offer a less features free offering.

minimumroar's comment, August 25, 4:48 AM
Thats sweet
Brett.Ashley.Crawford's curator insight, August 25, 10:13 AM
#arts Free usually isn't free but worth investigating if you are looking for insight
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3 practical local link-building ideas that will cure your Penguinitis

3 practical local link-building ideas that will cure your Penguinitis | Digital Brand Marketing | Scoop.it
Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics.
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[eBook] How to Build Your B2B Marketing Empire From the Ground Up

[eBook] How to Build Your B2B Marketing Empire From the Ground Up | Digital Brand Marketing | Scoop.it
Learn how to build a thriving B2B marketing empire in this new eBook from MarketingProfs and TopRank Marketing.
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How to Use Psychology & Sales Triggers to Double Your Conversion Rate

How to Use Psychology & Sales Triggers to Double Your Conversion Rate | Digital Brand Marketing | Scoop.it
tl;dr: Apply psychological influence triggers to dramatically improve your conversion rates. Use apps to help with this like Yotpo for reviews, FOMO for social proof, and SumoMe for giveaways. Conver…

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15 Sales Funnel Blunders to Avoid at All Costs: Part 1—The Top of the Funnel

15 Sales Funnel Blunders to Avoid at All Costs: Part 1—The Top of the Funnel | Digital Brand Marketing | Scoop.it
Here’s why a sales funnel is important: That means if your sales funnel isn’t working, as many as 97% of your potential customers will never buy from you. 15 Sales Funnel Mistakes to Avoid at All…

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5 Things we’ve learned after a year with LinkedIn Ads

5 Things we’ve learned after a year with LinkedIn Ads | Digital Brand Marketing | Scoop.it

HubSpot customers have been running LinkedIn Sponsored Updates through HubSpot for almost a year now. Using these powerful social ads to get more from their content and inbound strategy.


When we first integrated LinkedIn Ads into HubSpot, we weren’t sure what to expect.


But since launch, we’ve had the opportunity to review our customer’s performance and we’re excited to share what we’ve learned.


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Jeff Domansky's curator insight, August 23, 3:54 AM

What's a good conversion rate for LinkedIn ads and how you should be trying to evaluate success?

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Rescooped by Os Ishmael from Digital Content Marketing
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3 Augmented Reality Trends Marketers Should Watch

3 Augmented Reality Trends Marketers Should Watch | Digital Brand Marketing | Scoop.it
Now that Pokémon Go has proven the popularity of augmented reality, where is AR headed next? Keep an eye on these three trends.
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Lead generation guide that will take you from Dummy to Pro! [+INFOGRAPHIC] - RightHello

Lead generation guide that will take you from Dummy to Pro! [+INFOGRAPHIC] - RightHello | Digital Brand Marketing | Scoop.it
This guide summarizes main principles of lead generation that help getting more clients right away. It will clear up what is what in lead generation and how to use with max efficiency.

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, August 22, 8:01 PM

A textual primer when you CT. Blocking n Tackling...

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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These are some of the coolest experiments in digital news coverage of the 2016 Rio Olympics

These are some of the coolest experiments in digital news coverage of the 2016 Rio Olympics | Digital Brand Marketing | Scoop.it
The Olympics are, like the quadrennial U.S. presidential election, the perfect opportunity for news organizations to experiment with new ways to present news online. The Games are a massive story, but the stakes are typically relatively low, and, perhaps most importantly, the date of the event is known years ahead of time. As a result, outlets have plenty of time to plan coverage and build out interactives.

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