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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


Via Ileane Smith
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Rescooped by Os Ishmael from Marketing and Lead Generation
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What Is a Marketing-Driven Customer Experience Map? - Kapost

What Is a Marketing-Driven Customer Experience Map? - Kapost | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via marketingIO, massimo facchinetti
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marketingIO's curator insight, February 9, 7:41 PM

The best approach I've seen that shakes up the buyer's journey.

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Layered storytelling – the art of the future

Layered storytelling – the art of the future | Digital Brand Marketing | Scoop.it
I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…

Via Simon Staffans, Soraia Ferreira, massimo facchinetti
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Simon Staffans's curator insight, Today, 6:00 AM

Some thoughts on how we should, or could, view our possibilities and need to layer our stories

Marco Favero's curator insight, Today, 9:28 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from digital marketing strategy
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Is Social Media Making Us Dumb? - Copyblogger

Is Social Media Making Us Dumb? - Copyblogger | Digital Brand Marketing | Scoop.it
Is social media using up all your energy and distracting you from more important tasks? Sonia Simone explains how to stay focused in a world of distraction.

Via malek
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malek's curator insight, February 9, 4:43 PM

Probably no technology is as guilty of the dark side of distraction as the internet social platforms. Facebook, Twitter, Snapchat, Pinterest, Blab … wherever it is thatyou like to hang out instead of thinking about something thorny.

Rescooped by Os Ishmael from Online Marketing Resources
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Does Facebook Advertising Work?

Does Facebook Advertising Work? | Digital Brand Marketing | Scoop.it
Does Facebook advertising work? YES, it does. Learn why Facebook is one of the most effective online advertising platforms for businesses of all types in this comprehensive guide.

Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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Best Agile Method For Your Team: Scrum Vs. Kanban - InformationWeek

Best Agile Method For Your Team: Scrum Vs. Kanban - InformationWeek | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via marketingIO, massimo facchinetti, malek
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marketingIO's curator insight, February 8, 12:56 PM

Marketing is all about deadlines and tasks...

Rescooped by Os Ishmael from Business in a Social Media World
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How to Use Your About Us Page to Connect With Customers [Examples]

How to Use Your About Us Page to Connect With Customers [Examples] | Digital Brand Marketing | Scoop.it
Transform your About Us page into a go-to destination for your brand’s compelling narrative – Content Marketing Institute

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, February 7, 1:10 PM

Some very good tips in this post!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The next wave in storytelling is short-form video

The next wave in storytelling is short-form video | Digital Brand Marketing | Scoop.it
a look at why your brand should invest time in social video and how to use it to dominate your storytelling efforts..

Via malek, massimo facchinetti
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malek's curator insight, February 6, 6:30 PM

 traditional social networks are now encouraging brands to mix their storytelling efforts with more social video features. 

Marc Kneepkens's curator insight, February 7, 11:00 AM

#Videos are definitely becoming more important in social media. More apps and tools are becoming available.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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6 Types of Iteration Every Content Strategy Needs

6 Types of Iteration Every Content Strategy Needs | Digital Brand Marketing | Scoop.it
What works for your content now may not work next year. Add iteration to your strategy to stay on the cutting edge of your audience's needs.

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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Sharing Age

The Sharing Age | Digital Brand Marketing | Scoop.it

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.

This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.

Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.

We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....


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Jeff Domansky's curator insight, February 6, 5:41 PM

Fred Mazzella writes a really thoughtful post about the "sharing age." Recommended reading. 9/10

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An Online Marketing Guide for Valentine's Day | SEJ

An Online Marketing Guide for Valentine's Day | SEJ | Digital Brand Marketing | Scoop.it

people are starting to plan a romantic date and thinking of what gift to buy for their special someone. In the US floral industry alone, it is projected that people will spend $3.3 billion for V-Day.

This infographic will give you an insight on how you can boost your sales for Valentine's Day.


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malek's curator insight, February 5, 10:03 AM
  • who's spending the most money in the name of love
  • what they're spending their money on
  • why spreading virtual love is key for marketers today
  • and how you can get your customers to fall in love with you
Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Crowdsource Your Content Creation Ideas

How to Crowdsource Your Content Creation Ideas | Digital Brand Marketing | Scoop.it
Content - You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable ...

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Stay Ahead of the Competition With These 6 Content-Marketing Trends

Stay Ahead of the Competition With These 6 Content-Marketing Trends | Digital Brand Marketing | Scoop.it
According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans. Increase your traffic and return on investment by leveraging these six content marketing trends for 2016.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Marco Favero's curator insight, February 6, 5:47 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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One Thing Is Killing Content Marketing and Everyone Is Ignoring It

One Thing Is Killing Content Marketing and Everyone Is Ignoring It | Digital Brand Marketing | Scoop.it

For the rest of the morning, we focused on answering one simple question: “Why should my customers care?”

 

That e-newsletter you are sending out. Why should they care?

 

Your Facebook post? Why should they care?

 

Your blog post, video or (God help us all) Snapchat?

 

You get the point....


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Jeff Domansky's curator insight, February 4, 1:26 AM

Joe Pulizzi asks a compelling question: If your content is the same as everybody else’s, why would anyone consume it? Discover the Content Tilt. Recommended reading! 9/10

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Digital Customer Service Is Becoming A Fully Realized Marketing Channel

Digital Customer Service Is Becoming A Fully Realized Marketing Channel | Digital Brand Marketing | Scoop.it

Predictive analytics, self-service knowledge bases, and personalization are turning the reactive interaction into a marketing opportunity.


Via Martin (Marty) Smith, steve batchelder, massimo facchinetti
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Martin (Marty) Smith's curator insight, February 9, 8:54 PM
Digital customer service sounds great, but tools are only as good as the personality using them. Even the coolest new tools can sound unhelpful and bored with the wrong execution. That said it feels like digital customer service is about to explode.
Rescooped by Os Ishmael from Content Creation, Curation, Management
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Here's Why Your Content Marketing Strategy is Totally Failing

Here's Why Your Content Marketing Strategy is Totally Failing | Digital Brand Marketing | Scoop.it

If your content marketing strategy doesn’t guide the business to achieve its goal, reprogram it with SMART goals.


Via Kamal Bennani, massimo facchinetti
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Marco Favero's curator insight, Today, 9:45 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Putting More Emotion In Your Storytelling: New App Toneapi Helps

Putting More Emotion In Your Storytelling: New App Toneapi Helps | Digital Brand Marketing | Scoop.it
Toneapi is a Web-based app that analyzes (and potentially improves) the emotional impact of your writing.

Via Karen Dietz
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Karen Dietz's curator insight, February 8, 2:32 PM

Do your stories carry enough emotion in them? Are they connecting emotionally with your audience? A lot of people struggle with this.


I ran across this app and tried it out over the weekend, thinking this would be really cool and helpful if it works! The results? Mixed.


First, it's fun and easy to play with. Take some text and copy/paste it into their program (free 15 day trial). Then analyze it for emotional content. The app will give you an score on emotional content along with some other neat maps. Then you can optimize your content to bring up your emotional score.


So far so good. I took some of my website text and could see I needed to make some improvements. I followed their suggestions and this is when it didn't work as well as I wanted it to.


For example, the words story and storytelling kept being highlighted as red, meaning they were negatively charged. Hmmmmm. Then other suggested word substitutions just flat out didn't work, probably because the app doesn't read for context, only the emotional value of a word. For example, it rated 'presentation' as neutral. Substitute words had no connection to the word presentation. Other times it worked great, though.


Bottom line, I improved my score slightly. I'm going to continue to play with this however, and see what improvements I can make with both the app and on my own.


Have fun with this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

malek's curator insight, February 9, 4:23 PM

For better emotional impact of your writing.

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Forrester's Top CRM Trends For 2016 And Beyond - Forrester

Forrester's Top CRM Trends For 2016 And Beyond - Forrester | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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marketingIO's curator insight, February 8, 9:11 PM

3 of 10 trends, where the other 7 are accessible in Forrester's full report (for subscribers).

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How digital publishing is changing the face of storytelling

How digital publishing is changing the face of storytelling | Digital Brand Marketing | Scoop.it

The idea that print books exist at the top of a storytelling hierarchy, with video games, web series, YouTubers, podcasts, zines and interactive apps beneath them, is archaic and regressive: all platforms should be as highly regarded as print.


Via Nik Peachey, massimo facchinetti
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June Rumiko Klein's curator insight, February 7, 4:27 PM
Very intriguing and exciting.
Katharine Mudd's curator insight, February 8, 4:39 PM

STD

 

What are your thoughts on how digital publishing is effecting storytelling? #storytelling #digitalpublishing #englishmatters

Nevermore Sithole's curator insight, Today, 1:53 AM
Digital publishing
Rescooped by Os Ishmael from Online Marketing Resources
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The Machine Learning Revolution: How it Works and its Impact on SEO

The Machine Learning Revolution: How it Works and its Impact on SEO | Digital Brand Marketing | Scoop.it

Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms.


Via Pedro Da Silva
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The 6 Traits That Differentiate the Best Digital Marketers from the Rest

The 6 Traits That Differentiate the Best Digital Marketers from the Rest | Digital Brand Marketing | Scoop.it

Imagine if, similar to the Matrix, you could simply plug a cord into the back of your head and learn a key skill for becoming a great digital marketer. Or,


Via Pedro Da Silva, massimo facchinetti
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Rescooped by Os Ishmael from Towards the 22nd century
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Where Virtual Reality Takes Us

Where Virtual Reality Takes Us | Digital Brand Marketing | Scoop.it

Via The Digital Rocking Chair, What Just Changed
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The Digital Rocking Chair's curator insight, January 24, 3:11 PM


"The New York Times Opinion section presents three groundbreaking virtual reality films from the Sundance New Frontier lineup. These videos explore a range of topics and new approaches to nonfiction storytelling."

Rescooped by Os Ishmael from The Content Marketing Hat
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How To Deliver Intense Influencer Marketing With Hootsuite

How To Deliver Intense Influencer Marketing With Hootsuite | Digital Brand Marketing | Scoop.it
Hootsuite is an incredibly powerful tool for social media management, and intense influencer marketing is a large part of that. Here's how it works.

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Mike Allton's curator insight, February 5, 11:49 AM

How To Deliver Intense Influencer Marketing
With Hootsuite

Sparked by an idea by +William Rock and post from +Stephan Hovnanian, I've written up three key ways (plus a bonus) with which you can and should be using Hootsuite to make a more positive, deeper impact on the influencers in your niche.

Learn more: http://thesmh.co/1QKtiMW ;

#InfluencerMarketing   #Hootsuite   #Twitter