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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


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Rescooped by Os Ishmael from Online Marketing Resources
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10 inspiring content marketing examples from charities

10 inspiring content marketing examples from charities | Digital Brand Marketing | Scoop.it

Content marketing has gone way beyond buzzword status and is now a core part of almost any well-known brand’s marketing strategy.


Via Pedro Da Silva
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SENAME Interactive's curator insight, June 30, 1:15 AM

Content Marketing is the best strategy for growing your small business. Here are some strategies that really helps. 

Rescooped by Os Ishmael from Business in a Social Media World
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Content Creation: 28 Experts Reveal Their Best 3 Tips

Content Creation: 28 Experts Reveal Their Best 3 Tips | Digital Brand Marketing | Scoop.it
Do you want to master content creation? If so, you must read the responses I've received from 28 of the best content marketers out there. Are you ready?

Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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63% think generic brand messaging is ‘highly annoying’ | .rising

63% think generic brand messaging is ‘highly annoying’ | .rising | Digital Brand Marketing | Scoop.it

According to a new study by Marketo, consumers are fed up of the generic messages brands repeatedly blast at them.

 

The study, which surveyed 2,200 global consumers, found that a whopping 63% of respondents said they are highly annoyed by the way brands continue to blast out generic messaging repeatedly, and 78.6% of consumers say they will only engage with a brand’s coupon or offer if it directly relates to how they have interacted with brands previously.

 

Marketo found that the two things brands should do to make advertising more appealing to their audience were show ads less often, and make content more personalised and relevant based on consumer behavior across other channels and interactions....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 30, 10:37 AM

Old school advertisers take note.

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How to Overcome Your Biggest Challenges in Content Marketing

How to Overcome Your Biggest Challenges in Content Marketing | Digital Brand Marketing | Scoop.it

Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction - if your brand isn't able to deliver this type of interaction and transparency, it's likely that you'll fall behind the competition. And more often than not, the best way to meet such expectations is through content.

 

The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers. Statistics reveal the importance of content in modern marketing - according to the CMO Council, 78% of consumers believe that a brand offering content desires to establish a relationship with them. 

 

Marketing Profs further points out that after reading a brand’s content, 70% of consumers feel closer to that brand. Given such data, the importance of content in a robust marketing strategy cannot be denied....


Via Jeff Domansky, Mark E. Deschaine, PhD, massimo facchinetti
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Jeff Domansky's curator insight, June 30, 10:49 AM

Transparency and engagement should guide your content marketing.

Dean Ryan G. Martin's curator insight, June 30, 11:12 AM

"The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers." Yes. I agree with open arms.

Rescooped by Os Ishmael from Marketing and Lead Generation
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Salesforce’s Marketing Cloud 2.0 goes beyond marketing journeys - VentureBeat

Salesforce’s Marketing Cloud 2.0 goes beyond marketing journeys - VentureBeat | Digital Brand Marketing | Scoop.it
Salesforce is today unveiling the 2.0 version of its Marketing Cloud, which boosts the role of Journey Builder and ties this Cloud more tightly with its brethren clouds, Sales and Service.

“We’ve [now] revved, matured, and promoted Journey Builder to be the best of the Marketing Cloud,” senior vice president of product marketing Eric Stahl told me, “the glue that pulls together the channels, the personalization engine, the data in the Sales and Service Clouds.”

One aspect of that promotion is a heightened integration between Journey Builder and an updated Active Audiences, which Salesforce introduced in March.

Active Audiences uses data from the company’s crown jewel, its customer relationship management (CRM) system, to target individual users for ad campaigns, instead of relying on Web cookies or email lists uploaded to Facebook. This data might include, for instance, emails or mobile messages, a purchase history with a brand, or interaction with customer service or sales.

There’s also now a native integration with the Sales and Service Clouds, coming closer to a functional super-cloud. Prebuilt triggers from events in the company’s Sales and Services clouds can generate marketing or advertising toward a customer or potential customer.

 

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.


Via iNeoMarketing, massimo facchinetti
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iNeoMarketing's curator insight, June 29, 6:48 AM

The announcement came last week. 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Why You Need to Focus on Mobile | Marketing Technology

Why You Need to Focus on Mobile | Marketing Technology | Digital Brand Marketing | Scoop.it

Tonight I wrote a good friend of mine complaining that his email wasn’t mobile responsive and that I couldn’t read it on my phone. If your email isn’t optimized, would anyone complain? Or would they just ignore it or even unsubscribe it?

 

A few weeks ago on our podcast, I listed out over a dozen different behaviors that we used to do outside our mobile devices before but that had all migrated to the palm of our hand. Phone calls, text messaging, camera, alarms, calendar alerts, commerce, mapping, music, video, banking, gaming, social, health tracking, ticketing, payments, invoicing, researching, emailing, video recording…...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 29, 9:23 AM

Douglas Karr looks why mobile matters most to marketing tday and tomorrow.

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How to Write Explosive Titles for Your Blog Articles

How to Write Explosive Titles for Your Blog Articles | Digital Brand Marketing | Scoop.it
You want to write awesome blog titles to fuel your B2B marketing engine? Get in here then.

Via malek
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malek's curator insight, June 28, 9:33 AM
  • Opt for accurate titles over vague ones.
  • Make the title sexy and enticing.
  • Create the ‘Curiosity Gap.’
  • If possible, optimize for SEO.
  • The shorter the better (but it’s not always possible).
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How to Promote an Event Using Online Marketing #Infographic

How to Promote an Event Using Online Marketing #Infographic | Digital Brand Marketing | Scoop.it
Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials ... and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.

But checking all the logistical boxes ahead of your event is only part of the battle. The other critical part? Making people aware of the event -- and getting them to actually sign up. If you fail to create buzz around your event, you can't expect to fill many seats.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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How to create an effective keyword list | Web SEO Analytics

How to create an effective keyword list | Web SEO Analytics | Digital Brand Marketing | Scoop.it
Are you wondering what is the best way to create an effective keyword list? Following up a previous article "Keyword Research: The Core of your SEO Strategy»,

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malek's curator insight, June 27, 9:45 AM

Always have in mind that each page’s content should reflect answers to user’s needs and therefore requires a dedicated and unique approach.

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Why Are Marketers Afraid of Snapchat?

Why Are Marketers Afraid of Snapchat? | Digital Brand Marketing | Scoop.it
In a recent episode of Gary Vaynerchuck’s ‘#AskGaryVee’ video series, one of the questions posed to Vaynerchuck was “why are so many people afraid of Snapchat, especially in the marketing field?” This

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malek's curator insight, June 26, 7:42 AM

Snapchat is making inroads for now, monetization remains challening

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How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings

How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings | Digital Brand Marketing | Scoop.it

The amount of data Google has about our habits on the web is absolutely astounding. In today's Whiteboard Friday, Rand explores the implications of a recent patent, offering views into how they might be using that data.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Big Data & UX Experience, Storytelling
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BI vs. Big Data vs. Data Analytics By Example

BI vs. Big Data vs. Data Analytics By Example | Digital Brand Marketing | Scoop.it
I know that not everyone will agree with my definition of Business Intelligence, but my objective is to simplify things; there is enough confusion out there.…

Via Carlo Arioli
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Here’s What “Quality Content” Actually Means

Here’s What “Quality Content” Actually Means | Digital Brand Marketing | Scoop.it
Learn what "quality content" actually means when it comes to blogging and content marketing. Get tips on how to write better blogs.

Via Pantelis Chiotellis, Ivo Nový, SENAME Interactive, oconnorandkelly, malek
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SENAME Interactive's curator insight, June 24, 2:03 AM

Many focus on quantity instead of quality. However, quality wins quantity. This post should help. 

2DiFore Marketing Solutions's curator insight, June 25, 8:25 AM

Clear, concise, short, sweet and to the point....have you heard these suggestions before? Sure you have when telling a story well same is true with the content you create for your blog or social media content. Engage them quickly and they will keep coming back!

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Title Tag Pixel Width Checker - SEO Tool

It is a common fallacy that Google has a character limit for title tags - really there's a pixel width limit. Check yours.


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Advanced Local SEO Competition Analysis

Advanced Local SEO Competition Analysis | Digital Brand Marketing | Scoop.it

Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market you can go much further down the SEO rabbit hole.


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3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
There are a range of of social media tools to identify influential bloggers. Here are 3 cool tools to assist you in your blogger outreach strategies.

Via malek
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malek's curator insight, June 28, 10:26 AM

#1. Follower Wonk#2. BuzzStream#3. MozBar

SageRave of Get Custom Content's curator insight, June 30, 6:33 PM

This is interesting. I wonder how much these social media tools  cost?

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Ready or Not, Millennials Are Changing How We Do Business Forever - Huffington Post

Ready or Not, Millennials Are Changing How We Do Business Forever - Huffington Post | Digital Brand Marketing | Scoop.it
In the next 20 years, Millennials will receive over $20 trillion in inheritance, with over $7 trillion being passed along by 2020, according to Bloomberg Business.

Via jean lievens, steve batchelder, massimo facchinetti, malek
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Marco Favero's curator insight, June 29, 4:59 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Perfect Elevator Pitch #infographic

The Perfect Elevator Pitch #infographic | Digital Brand Marketing | Scoop.it
Elevator pitches are important, not just for people, but for businesses as well. A "pitcher" must consider many things including the audience, message, and place when crafting a pitch, and provide value in less than 60 seconds. Awkward physical and tonal cues can be off-putting, so practicing is crucial. When talking to potential clients, investors, or even partners, it's vital to be prepared to present a pitch quickly and effectively. Here are easy tips to create an elevator pitch that works as an effective marketing tool without sounding like a sales pitch.

Via Stefano Principato, massimo facchinetti
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2DiFore Marketing Solutions's curator insight, June 30, 8:26 AM

Tell me about your company?

What do you do there?

How can help you with referrals?


Are these questions that "freak" you out and keep you from going to networking events? Here is a simple infographic that can help you hone your #elevatorpitch and get to be comfortable with these questions! Remember don't spill all of your treasures on the floor and please ask them questions....it's not all about you! Make it a great Tuesday out there...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Good, the Bad, and the Not So Ugly of Social Media

The Good, the Bad, and the Not So Ugly of Social Media | Digital Brand Marketing | Scoop.it

Today I just wanted to write a quick blog piggybacking that story with some more titillating stats on how audiences use social to connect with brands, what they expect from companies, and how brands can improve their interactions with shoppers.The Northridge Group study features survey answers from more than 1,000 consumers in the United States. Through this report, “The State of Customer Service Experience in 2015,” analysts attempt to provide a roadmap for how companies can turn social media into the linchpin that holds the entire customer experience together. Below are some of the more poignant points from the survey....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 29, 9:46 AM

A new survey reveals what marketers are getting right and where they're going wrong on social.

donhornsby's curator insight, June 29, 10:23 AM

(From the article): One third of consumers who contact brands on social media never get a response.


About 33% of consumers who have used social media for customer service say the channel does not meet expectations.

 

Despite the immediacy of social media, just 13% of consumers get a response within minutes.

 

The (not so) ugly: the opportunity for marketers


More than 40% of consumers expect resolution within one hour when using social media as a customer service channel.

 

Sixty-three percent of consumers say that they have to engage with a brand two or more times on social media before a customer service inquiry or issue is resolved.

 

Just 2% of consumers use social media for urgent customer service issues.

Luis Cano's curator insight, June 29, 3:44 PM

Holding the customer experience together with The State of Customer service experience report ...

Rescooped by Os Ishmael from digital marketing strategy
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How BuzzFeed, R29, and Other Top Publishers Optimize Their Headlines and Images

How BuzzFeed, R29, and Other Top Publishers Optimize Their Headlines and Images | Digital Brand Marketing | Scoop.it
Red-hot digital publishers like BuzzFeed and Refinery 29 all know the secret to making a post go viral: testing and optimizing their headlines and images. But while some of their tactics are well-known, others are not.

Via malek
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malek's curator insight, June 28, 9:37 AM

put resources into creating strong headlines and images, because they are often the two things that introduce readers to content.

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Increase Blog Readership With 4 Content Marketing Tools

Increase Blog Readership With 4 Content Marketing Tools | Digital Brand Marketing | Scoop.it
Today I have some content marketing resources to help you improve your readership and online ranking. Here’s four links with tips and...

Via malek
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malek's curator insight, June 27, 9:41 AM

Percussion is a precise content measurement tool (CMS) that does all the work for you, and provides a simple way to create and manage your content that search engines and readers will love

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Evolution Of SEO Trends Over 25 Years

The Evolution Of SEO Trends Over 25 Years | Digital Brand Marketing | Scoop.it
L'evoluzione delle tendenze SEO Più di 25 anni

Via Manish Dhane, Marco Favero, massimo facchinetti
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Marco Favero's curator insight, June 26, 9:17 AM

aggiungi la tua intuizione ...

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7 Ways To Have More Relevant One-on-One Conversations on Social Media

7 Ways To Have More Relevant One-on-One Conversations on Social Media | Digital Brand Marketing | Scoop.it
Great blog post at Kim Garst Boom Social - Social Selling Strategies That Actually Work : I get asked this question a lot…can you really have one-on-one conversations that have business value using social media?

Recently I wa[..]

Via malek
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malek's curator insight, June 26, 7:47 AM

Connect deeper with your follower is your best chance, here's 7 ways to achieve it

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You Only Have 8 Seconds of Attention: How to Connect with Your Audience Lightning Fast

You Only Have 8 Seconds of Attention: How to Connect with Your Audience Lightning Fast | Digital Brand Marketing | Scoop.it
How do you communicate in just 8 second that a viewer should continue to read or watch your content? You need to show that your content is relevant to your viewer and that it has value to them.

 

Then you need to give them an easy path for further engagement with your content. Sounds like a tall order, I know, but this infographic from SDL breaks down the tasks into manageable sub-categories.


Via Ivo Nový, massimo facchinetti
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Marco Favero's curator insight, June 25, 4:27 AM

aggiungi la tua intuizione ...

malek's curator insight, June 26, 7:35 AM

Read the trend

10 years ago: 30 seconds

Now: 8 seconds

Rescooped by Os Ishmael from How to find and tell your story
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Storytelling Is The New Black | Brand Quarterly

Storytelling Is The New Black | Brand Quarterly | Digital Brand Marketing | Scoop.it

"Like many of you, I have sat in marketing meetings with internal stakeholders and heard from the team they need more datasheets or other “needed marketing assets.” From my perspective, “a datasheet with more people photos that allegedly look like your customer” isn’t going to make the difference. The issue is not the datasheet itself, but that the datasheet doesn’t paint the picture for the prospect of what she can expect from your product or service. In fact, Forrester reported that 70 percent of the content B2B buyers read and study before making a purchase decision is actually found by themselves; as opposed to being given to them by marketing or sales. You need to tell a consistent story as to why prospective customers should buy from you."

 

Read the full article to find out more about these storytelling tips to to create a consistent structure:

Setting: Where Your Story Takes PlaceCharacters: Make Your Brand More HumanAn Event To Start Things Rolling: Let Clients Be The Lead In Your StorytellingDevelopment: Think Like A Movie DirectorThe Climax: It’s About The “Ah Ha” MomentThe Ending: Storytelling Is Innate In Marketing Or Public Relations
Via Kim Zinke (aka Gimli Goose)
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