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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


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Augmented reality is the future of design

Augmented reality is the future of design | Digital Brand Marketing | Scoop.it
In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of informat

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Top 5 Apps For Creating Images on Twitter

Top 5 Apps For Creating Images on Twitter | Digital Brand Marketing | Scoop.it
We all have days when we’re busy and on the go and just don’t have the time (or energy) to sit down and create content on Canva or PicMonkey (or even PhotoShop if you feel so inclined).
On those occasions, you need something fast and simple that still lets you create AMAZING images.
The best place

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12 storytelling + brand archetypes to grow your business

12 storytelling + brand archetypes to grow your business | Digital Brand Marketing | Scoop.it
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.

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Karen Dietz's curator insight, September 1, 1:03 PM

Blogger Ffion at Sparkol knocks it out of the park again by writing a post that clearly articulates/summarizes the 12 most potent archetypes to use in your storytelling and branding efforts. These are all tried and tested, and will grow your business.


Ffion's post is a summary of the masterful book "The Hero and The Outlaw: Building Extraordinary Brands Through The Power of Archetypes", written by Margaret Mark and Carol Pearson (2001). It's been a go-to book in my library since it came out.


The book gives lots of examples of companies who have used the archetypes successfully. What I love about Ffion's article is that she includes video clips of companies using the archetypes so we get the archetype really fast.


Enjoy this romp through archetypes that work. I'm sure you'll recognize the archetype(s) you are using. This post will help you leverage your archetypes more consciously and deliberately.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Announcing The Social Business Newsletter

Announcing The Social Business Newsletter | Digital Brand Marketing | Scoop.it
Last week, a friend and I were discussing newsletters and how I needed one for the blog. Yes, I admit it: I have been lagging in that area. ;-) Time to make up for lost time with the launch of The Social Business Newsletter!

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, September 1, 2:24 PM


Excited to announce the launch of The Social Business Newsletter! Every Monday, I will share with you the best social media gems I found across the web. 

When you sign up, you will receive a free extract from my latest ebook! 

Check out the post below for more information.

Feyzi Erdem's comment, September 1, 4:42 PM
Playstation koltuğu, playstation koltukları, cafe playstation koltukları, playstation 3 koltukları, playstation koltukları modelleri, playstation koltuk modelleri, playstation koltukları fiyatları, playstation oyun koltukları, oyun koltukları, roza playstation koltuğu. http://ucuzcafekoltuklari.com/urun-kategori/playstation-koltugu
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Can a Redesigned Facebook Notes Threaten Tumblr? #Infographic

Can a Redesigned Facebook Notes Threaten Tumblr? #Infographic | Digital Brand Marketing | Scoop.it
Should Tumblr feel threatened by the revamped version of Notes being tested by Facebook?

GlobalWebIndex pointed out the discrepancy between Facebook users who also use Tumblr and vice versa: 7 percent and 49 percent, respectively.

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Starting Your Own Affiliate Program - The SiteSell Blog

Starting Your Own Affiliate Program - The SiteSell Blog | Digital Brand Marketing | Scoop.it
Have you ever considered starting your own affiliate program where other people market your products for you? Starting and running even small affiliate programs is rapidly growing in popularity among solo entrepreneurs.

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Here’s What We Need to Do to Get VR to Take Off

Here’s What We Need to Do to Get VR to Take Off | Digital Brand Marketing | Scoop.it
Just as the dawn of film opened the door to a universe of new artistic possibilities, VR requires a nearly complete re-imagining of the creative process.

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How Advertising Makes Us Buy #Infographic

How Advertising Makes Us Buy #Infographic | Digital Brand Marketing | Scoop.it
According to a recent study from Microsoft, people lose concentration after eight seconds. To put that into perspective, that's one second less than the attention span of a goldfish.

Now factor in the absurd amount of ad exposure we encounter everyday, and it's no wonder why so many businesses are struggling to get their message heard.

As marketers and advertisers, it seems the odds couldn't be any less in our favor. 

So what's the solution?

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Claude Maran - Webmarketer's curator insight, August 31, 4:36 AM

Rappel de quelques principes souvent oubliés

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3 Reasons Why Social Media is One of the Most Important Marketing Tools

3 Reasons Why Social Media is One of the Most Important Marketing Tools | Digital Brand Marketing | Scoop.it

If you do it right, building your brand means connecting your audiences within a larger community.

 

Social media allows people who are interested in a brand to connect not only with that brand but also with each other.


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Claude Maran - Webmarketer's curator insight, August 31, 4:38 AM

ajouter votre perspicacité ...

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A Brief Guide to Facebook Ads

A Brief Guide to Facebook Ads | Digital Brand Marketing | Scoop.it
In today’s post, I would like to share a quick overview of Facebook Ads and some tips to use them successfully.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 28, 3:02 PM


If you are new to Facebook Ads or struggling to make it work, here is a quick intro...

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Why are stories so important and why should we tell more of them?

Why are stories so important and why should we tell more of them? | Digital Brand Marketing | Scoop.it
I believe in being different and showing your uniqueness via a great story.
I believe that the businesses who tell stories will have a thicker bottom
line in the growing social web. Here are a few ways to tell better stories.

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5 Reasons Content Marketing is Different From Other Marketing Approaches - Business 2 Community

5 Reasons Content Marketing is Different From Other Marketing Approaches - Business 2 Community | Digital Brand Marketing | Scoop.it
Every company has customers with questions, and every customer has a million places they can go to get answers.

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Convergence of Content Marketing and Social Media Is Here

Convergence of Content Marketing and Social Media Is Here | Digital Brand Marketing | Scoop.it

I have been under the impression for quite a while that eventually one of the large content marketing platforms - Kapost, NewsCred, Percolate, Contently - will develop social media capabilities and try to become the ultimate content marketing meets social media stack. I believe that to be the case.

 

However, a very interesting announcement from Sprinklr, which is certainly one of the leaders in enterprise social media software.

 

Sprinklr has rolled out its own content marketing suite, including calendaring, the ability to surface topics, and the ability to build out real-time newsrooms. A lot of the tools and technologies that the content marketing platforms have, Sprinklr is now trying to build into their software offering....


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Jeff Domansky's curator insight, August 27, 12:57 AM

Are we finally at the convergence of content marketing and social media software? Jay Baer answers.

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6 Secret Techniques To Improve Your Facebook Marketing | Social Media Revolver

6 Secret Techniques To Improve Your Facebook Marketing | Social Media Revolver | Digital Brand Marketing | Scoop.it
Using these 6 secret strategies and Facebook marketing tips can shed you some bright light to your Facebook marketing success.

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Key To SEO Copywriting Success

Key To SEO Copywriting Success | Digital Brand Marketing | Scoop.it
The key to SEO copywriting success surprises people. They expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience; and giving…

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Why You Need To Stop Selling In Your Content Marketing | Newscred Blog

Why You Need To Stop Selling In Your Content Marketing | Newscred Blog | Digital Brand Marketing | Scoop.it
We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in.

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How Airbnb Uses Big Data And Machine Learning To Guide Hosts To The Perfect Price | 7wData

How Airbnb Uses Big Data And Machine Learning To Guide Hosts To The Perfect Price | 7wData | Digital Brand Marketing | Scoop.it
  Airbnb wants its hosts to set their own prices. But the home-sharing company, armed with billions of data points, is nevertheless starting to nudge hosts toward prices that earn them – and Airbnb – more money.

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Is Your Ego Hijacking Your Content Marketing Strategy?

Is Your Ego Hijacking Your Content Marketing Strategy? | Digital Brand Marketing | Scoop.it

There's a lot of talk about 'mindfulness' these days. Everyone from corporate leaders to Washington politicos is touting the benefits


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malek's curator insight, August 31, 9:20 AM
Forget personal opinion. What do the numbers say?
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Technology Is Making Social Skills [i.e Storytelling] More Critical

Technology Is Making Social Skills [i.e Storytelling] More Critical | Digital Brand Marketing | Scoop.it
Technical skills are easier to automate.

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Karen Dietz's curator insight, August 31, 12:00 PM

Here's some handy new research reported in Harvard Business Review that points out how important social skills are to your personal bottom line. And storytelling skills are front and center because it's your highest leverage point in building relationships, rapport, trust, credibility, believability, and meaningful interactions. 


Storytelling builds skills in deep listening, improvisation, design, focus, empathy, influence, impact, and the like. It's a gateway to creativity, innovation, and flow states that generate higher productivity and greater well-being.


What I like about the report is that the research documents how much social skills will affect your ability to generate more income. This income generation is not about transactional storytelling (tell me a story and I'll buy your product), but about relational storytelling (sharing stories for connection and the ability to get work done through people).


I'm chalking this research up to another example of storytelling ROI. This is a good read which I'm sure you'll enjoy. Now get working on your storytelling skills!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

farah jadhavji's curator insight, September 1, 1:44 AM

Yet another reason why technology is a problem but of course we can't even imagine life without it. I too believe that social skills are becoming way more important than they used to be. I just started my first retail job and it completely changed the way I talked to people for the better. Now I have more job opportunities!

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10 Content Promotion Opportunities You Might Be Missing

10 Content Promotion Opportunities You Might Be Missing | Digital Brand Marketing | Scoop.it

Are you emails truly maximizing engagement? Here's how an email signature campaign can spark even more audience interaction.


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Mike Allen's curator insight, September 1, 6:12 AM

Good list of how to be personal depending on your respondent. Build the relationship or lose it!

2DiFore Marketing Solutions's curator insight, September 1, 7:57 AM

Emailing marketing is not dead! What is dead is sending pushy, lack luster content and weird sales tactics. If you take the time to determine what the message is, what you would ideally like your reader to do with it then the campaign will be successful!

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Social Media Marketing - Are You Controlling It or Is It Controlling You?

Social Media Marketing - Are You Controlling It or Is It Controlling You? | Digital Brand Marketing | Scoop.it
It seems as if everyone uses social media and as a business owner it makes perfect sense to use social media marketing to get the word out about your business, products

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malek's curator insight, August 30, 9:36 AM

If you have no plan, you're not the boss

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The 4 Phases Of Developing Your Creative Storytelling Voice

No one wishes their way to mastery.

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Karen Dietz's curator insight, August 28, 12:01 PM

Here's a fabulous post that speaks to the creative process anyone goes through when improving their business storytelling skills and expanding their authentic voice.


It takes awhile to do both, and not many folk in our field talk about the inner process of becoming a fabulous storyteller. This article explains the 4 stages that occur.


I love that for each stage, the author, Todd Henry, provides several provocative questions for us to help us get through it. Brilliant!


The weekend is here, and its a perfect time to contemplate where you are in the process, and what's coming next.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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15 Necessary SEO Tools That An SEO Expert Can’t Live Without | Visual.ly

15 Necessary SEO Tools That An SEO Expert Can’t Live Without | Visual.ly | Digital Brand Marketing | Scoop.it
Online Marketing HQ is the best local SEO services website on the web. As a platform that tailored to help local businesses in UK, we do know how to s

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Where the Digital Economy Is Moving the Fastest

Where the Digital Economy Is Moving the Fastest | Digital Brand Marketing | Scoop.it
Based on the research of the Fletcher School at Tufts University's Institute for Business in the Global Context and Planet eBiz.

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How to Write Copy that Converts: The Customer Comfort Zone

How to Write Copy that Converts: The Customer Comfort Zone | Digital Brand Marketing | Scoop.it
How are you feeling?

If you read my stuff often and have come to know and trust me, you probably feel quite comfortable.

Is it your first time? Now that’s an entirely different bale of

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 28, 6:15 PM


All I could think of while reading Barry Feldman's post is how marketers and small owners need to try their hand at poetry or photography. 


Barry starts with the idea of discomfort, which is exactly what all potential customers experience before they find you. It's your role to make the experience unforgettable for them. 


He then goes on to describe seven things you need to focus on when writing your copy, with examples to help you better absorb the advice. 


Based on the many posts I have read on the topic, this one is hands down the best because it "walks the talk". It is long but has a lot of bulleted parts and short paragraphs, with bolded sentences and sub-headers.

Jon Turino's curator insight, August 31, 5:05 PM

Another good scoop by Cendrine.