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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


Via Ileane Smith
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Bedtime Stories, Innovation and Leadership Success--Critical Connections

Bedtime Stories, Innovation and Leadership Success--Critical Connections | Digital Brand Marketing | Scoop.it
One night, as I begin to read a bedtime story to my six year old daughter, she stops me and says –“Dad, why don’t you tell me a story instead of reading it?” I set the book aside and my mind is

Via Karen Dietz
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Karen Dietz's curator insight, October 21, 10:57 AM

Article Link: http://linkd.in/1oqcHUh 


I've been traveling and working (the kind where you fall exhausted into bed early) but am finally back home and curating. While on the road I've been gathering a nice collection of articles to share with you this week.


This first one comes from Karthik Rajan, Regional VP, Sales at GDF SUEZ in Texas. It's a wonderful article about how bedtime stories with his daughter turned into keen insights into creativity and leadership -- like assumed constraints -- which are business lessons for us all. I really like how Rajan weaves together storytelling in personal and professional life -- because that is how life actually happens! 


This is a well-written post and one I know you will enjoy. It's perfect for the beginning of the week.


This review was written by Karen Dietz for her curation on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from digital marketing strategy
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12 Must Do Things After You Have Written A New Blog Post [Infographic]

12 Must Do Things After You Have Written A New Blog Post [Infographic] | Digital Brand Marketing | Scoop.it
12 Must Do Things After You Have Written A New Blog Post #infographic

Via Rami Kantari, malek
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Marco Favero's curator insight, October 21, 6:05 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Modern Marketer
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Elevate Your Social Media Engagement in 5 Easy Steps

Elevate Your Social Media Engagement in 5 Easy Steps | Digital Brand Marketing | Scoop.it
In order to effectively maximize your social media presence, you must captivate your target audience. Below are 5 tactics that are sure to elevate your social media engagement.

Via The Fish Firm
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Rescooped by Os Ishmael from All about Business
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How to Research Your Competition on Facebook |

How to Research Your Competition on Facebook | | Digital Brand Marketing | Scoop.it
Are your competitors getting massive reach and engagement on Facebook? This article show how to research what your competition on Facebook.

Via Ariadna's Fantasy
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Rescooped by Os Ishmael from All about Business
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10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing | Digital Brand Marketing | Scoop.it
Creating shareable content boils down to understanding your audience. Here are some powerful ways to create contagious content that begs to be shared

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Digital Brand Marketing | Scoop.it
JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as... Keep reading →

Via massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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7 Tools to Hack Your Growth (That Means Get Big, Fast)

content marketing can play a significant role in the growth of a new business, it's often easier said than done. There are any number of ways to promote a brand through custom-made content, but to get the best results, you need to use the right tools and optimize your approach..

Via malek
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malek's curator insight, October 20, 8:30 AM

 six of the best content marketing tools that growth hackers can use to build their brand's fan base quickly and easily

Rescooped by Os Ishmael from The Content Marketing Hat
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Why My Content Strategy Needed to Change, and Yours May Too

Why My Content Strategy Needed to Change, and Yours May Too | Digital Brand Marketing | Scoop.it
Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO. Wishpond isn't like many businesses.

Via Mike Allton
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Mike Allton's curator insight, October 20, 12:17 PM

What Happens When Your Traffic Levels Off?

When you find a marketing technique and strategy that works for your business, it can be a real boon. Traffic, leads and sales increase, and you and your staff get to relax as you get comfortable with the working methodology.

Perhaps too comfortable.

That was the issue confronting +James Scherer and +Wishpond when they noticed that their traffic had plateaued. James offers some startling insights into what happened, and an even more interesting look into what they're going to do about it.

#ContentMarketing   #SocialMedia   #Blogging  

Rescooped by Os Ishmael from Business in a Social Media World
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This Brand Blog Grew to 50 Million Monthly Readers in Just 10 Months. Here’s How

This Brand Blog Grew to 50 Million Monthly Readers in Just 10 Months. Here’s How | Digital Brand Marketing | Scoop.it

I'm just quoting an extract from Natalie Burg's article: 

Of those 100 or so fully composed daily stories, only about 15 will make it to the blog. The curators gnaw the contender list down by testing each with unpublished paid posts on Facebook. Rather than simply posting a link to their audience, PetFlow pays to distribute them to a certain segment of Facebook users who aren’t fans. If a post meets a certain criteria—a classified combo of likes, clicks, shares, or comments—it graduates to the blog and is shared with the PetFlow Facebook pack.

A fascinating look at the Upworthy-like curation system!


Read at http://contently.com/strategist/2014/10/13/how-this-brand-blog-grew-to-50-million-monthly-readers-in-just-10-months/


Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Os Ishmael from digital marketing strategy
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20 Tools for Creating and Delivering Amazing Presentations

20 Tools for Creating and Delivering Amazing Presentations | Digital Brand Marketing | Scoop.it
Got a presentation coming up? Here are 20 tools you can use to make sure it goes off without a hitch.

Via Maria Margarida Correia, Jakarta Web Developer, malek
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malek's curator insight, October 18, 1:03 PM

An amazing collection,

Keynote and Haiku Deck are my favourites. 

Rescooped by Os Ishmael from Business in a Social Media World
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You Are Responsible for Your Own Brand - #JayToday - YouTube

As Jay Baer mentions in this excellent video, your level of success doesn't  make you better than others.

 

Being approachable is a personal decision. And the same goes for the way you choose to treat people. 

 

-------------------

 

Cendrine Marrouat 


Via Cendrine Marrouat - www.socialmediaslant.com
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Luigina Sgarro's curator insight, October 20, 8:57 AM

Inaccessibilità e senso di superiorità sono davvero una conseguenza inevitabile del successo? Come sono le persone di successo migliori che abbiamo conosciuto?

Rescooped by Os Ishmael from Ecom Revolution
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Magento Theme Review: Share Your Faves with @Curagami

Magento Theme Review: Share Your Faves with @Curagami | Digital Brand Marketing | Scoop.it

MagentoTheme Review
Working on finding great Magento ecommerce themes for friends at http://www.Moon-Audio.com. Share your favorite Magento Themes via email to martin(at)Curagami.com.

Much appreciated, Marty


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Business in a Social Media World
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YouTube for Business & Branding (it's not just for cats)

YouTube for Business & Branding (it's not just for cats) | Digital Brand Marketing | Scoop.it

If you are looking for a concise yet thorough look at YouTube basics, this is the article to check out. Jon Whitbeck has written some excellent posts on website design too. 

Read it at http://whitbeckweb.com/youtube-business-branding-just-cats/


Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Corporate Storytelling: Want Results? Be Story Brave

Corporate Storytelling: Want Results? Be Story Brave | Digital Brand Marketing | Scoop.it
Corporate Storytelling: Coming To Your Emotional Rescue - 10/03/2014

Via Karen Dietz
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Karen Dietz's curator insight, October 21, 11:21 AM

Article Link: http://bit.ly/1s3010r 


Here's a quick post with a very important message: most corporate storytelling is lackluster because companies and leaders want to play it safe. They want rosy stories that don't rock the boat. 


But that's the antithesis of great storytelling -- and it won't get you the ROI you seek. As the amazing performance storyteller Elizabeth Ellis says, the best storytelling is about "comforting the afflicted and afflicting the comforted".


Effective business storytelling takes courage, and this article gives us a good dose. As Lou Hoffman, CEO of the PR firm The Hoffman Agency says, "Be story brave. Story is worth fighting for."


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Modern Marketer
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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Digital Brand Marketing | Scoop.it
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.

Via The Fish Firm
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Rescooped by Os Ishmael from The Content Marketing Hat
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Getting the Most Out of Twitter... Niche-Twittering

Getting the Most Out of Twitter... Niche-Twittering | Digital Brand Marketing | Scoop.it
Niche-Twittering is a winning approach. You can drive traffic to your site, get good inbound links going, and find potential monetization opportunities.

Via Mike Allton
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Rescooped by Os Ishmael from digital marketing strategy
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e15 Interesting Infographics Web Designers Will Enjoy

e15 Interesting Infographics Web Designers Will Enjoy | Digital Brand Marketing | Scoop.it

The bold visual design of Infographics makes it easy to digest facts and figures about a given subject. There’s some great infographics based on interesting topics related to web design, from articles explaining the benefits of responsive design to interesting statistics about the industry. Today I showcase 15 interesting Infographics that every web designer will enjoy. Give your scrolling finger some exercise as you browse through this lengthy post!...


Via Jeff Domansky, malek
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Jeff Domansky's curator insight, October 21, 3:50 AM

Very creative!

Jeff Domansky's curator insight, October 21, 3:55 AM

Very creative! Recommended viewing. 9/10

Paul Leslie's curator insight, October 21, 4:17 AM

Some great ideas for our year 4 students on how to represent their data.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans | Digital Brand Marketing | Scoop.it
Bank of America Merrill Lynch is in the relationship business – understanding and responding to their customers and prospects’ financial needs and concerns. Learn how its marketers boost their busi...

Via massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business

Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business | Digital Brand Marketing | Scoop.it
Learn why 10 founders from the Young Entrepreneur Council (YEC) say they aren’t yet ready to leave Facebook behind for their businesses.

Via malek
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malek's curator insight, October 19, 8:43 PM
  • Facebook ad click-through rates doubled during 2013 from 0.18% in Q1 to 0.36% in Q4.
  • The global overall average mobile Facebook ad click-through rate is 1.44%.
  • Non-profit companies tracked the highest CTR in Q4 of 2013, with a 1.77% CTR.
Rescooped by Os Ishmael from All about Business
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The 10 Pillars To Creating a Personal Brand in a Digital World

The 10 Pillars To Creating a Personal Brand in a Digital World | Digital Brand Marketing | Scoop.it
Ever Googled yourself? What did you see? Did you like digital you? Are you visible in an Internet century? Here are the steps to creating a personal brand.

Via Ariadna's Fantasy
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BSN's curator insight, October 21, 6:37 AM

The 10 Pillars To Creating a Personal Brand in a Digital World.

#branding #business

Rescooped by Os Ishmael from digital marketing strategy
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23 Tools and Resources to Create Images for Social Media

23 Tools and Resources to Create Images for Social Media | Digital Brand Marketing | Scoop.it
Through experimentation and iteration, we’ve found that including images when sharing to social media increases engagement across the board—more clicks, reshares, replies, and favorites.

Via Brian Yanish - MarketingHits.com, malek
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Rescooped by Os Ishmael from digital marketing strategy
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33 Resources to Write Great Blog Headlines

33 Resources to Write Great Blog Headlines | Digital Brand Marketing | Scoop.it
2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep u…

Via Stefano Principato, malek
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | Digital Brand Marketing | Scoop.it
If you're reading this post, chances are you already have the SlideShare basics under your belt. You've uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you're comfortable executing on all of that in your slides.


But you feel like there's still more you could be doing with the platform. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). 

Unfortunately, the recommendations you've found so far have been fairly surface-level. 

If this sounds like you, I'd recommend you keep on reading. We've compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 18, 2:41 PM

Useful tips to help you get the most from your Slideshare presentations.

Jeff Domansky's curator insight, October 18, 2:47 PM

Useful tips to help you get the most from your Slideshare presentations.

Marco Favero's curator insight, October 18, 6:42 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Online Marketing Resources
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How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy | Digital Brand Marketing | Scoop.it

How to create a content marketing strategy your customers will love, in 7 steps. Build your content marketing plan with downloadable framework from Jay Baer.


Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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How to Conduct a Usability Heuristic Evaluation - Designmodo

How to Conduct a Usability Heuristic Evaluation - Designmodo | Digital Brand Marketing | Scoop.it
Heuristic evaluation is a process, where evaluators, aka user experience specialists, go through the interface of a website, perform various tasks in order to identify usability issues that need to be fixed for a smoother user experience.

Via Jesús Hernández, malek
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