Digital Brand Mar...
Follow
Find
2.8K views | +6 today
 
Rescooped by Os Ishmael from Basic Blog Tips
onto Digital Brand Marketing
Scoop.it!

6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


Via Ileane Smith
more...
No comment yet.
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Scooped by Os Ishmael
Scoop.it!

The War for Our Digital Future: Virtual Reality vs. Integral Reality - Wired

The War for Our Digital Future: Virtual Reality vs. Integral Reality - Wired | Digital Brand Marketing | Scoop.it
The War for Our Digital Future: Virtual Reality vs. Integral Reality
Wired
Like most people I spend much of the day digitally connected, gazing at screens that make my life and work more interesting and productive.
more...
No comment yet.
Rescooped by Os Ishmael from Blogging, Social Media & Tools
Scoop.it!

What do people love retweeting? - Twitter Counter Blog

What do people love retweeting? - Twitter Counter Blog | Digital Brand Marketing | Scoop.it
What makes a tweet worth sharing? We looked into Twitter timelines and Social Media research and concluded that this is what people love retweeting.

Via Joan Stewart
more...
Joan Stewart's curator insight, August 1, 6:03 AM

Katerina Petropoulou, What makes a tweet worth sharing.

 

Some folk retweet for a variety of reasons, here are some of the more popular tweets. Case studies always give fresh ideas.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

How Social Media Affect SEO?

How Social Media Affect SEO? | Digital Brand Marketing | Scoop.it

Via Neil Ferree, Khaled El Ahmad, malek
more...
Neil Ferree's curator insight, August 29, 7:36 AM

The 2013 Moz Search Ranking Factors study shows that pages with Google+1, Facebook likes, tweets, and comments tend to rank higher.

malek's curator insight, Today, 8:11 AM

"links cause sites to rank higher. But any link created purely for SEO reasons is spam. It is an attempt to artificially manipulate rankings."

Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
Scoop.it!

How Social Media Can Support Science and Digital Literacy — NOVA Next | Brooke Havlik | PBS.org

How Social Media Can Support Science and Digital Literacy — NOVA Next | Brooke Havlik | PBS.org | Digital Brand Marketing | Scoop.it

Paul Darvasi’s high school English classroom in Toronto, Ontario is anything but ordinary – it is blurring the lines between formal and informal education.

 

A lifelong gamer and PhD candidate in York University’s Language, Culture and Teaching program, Paul designed a multimedia, alternative reality experience called The Ward Game to teach One Flew Over the Cuckoo’s Nest to his senior English class.

 

Darvasi uses social media platforms like Facebook and Twitter to provide game instructions from the fictional totalitarian character “The Big Nurse,” played by Darvasi himself.  He did not use social media the first year he implemented the 30-day game, but it vastly improved the student experience in the second. “It allowed for the game to spill outside of the classroom and immerse them in play day and night, weekday and weekend,” says Darvasi who saw levels of engagement from his students he had rarely seen before.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
more...
Benkirane Nabil's comment, Today, 12:20 PM
thank you
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Are You Getting Screwed by Google’s Pigeon Update?

Are You Getting Screwed by Google’s Pigeon Update? | Digital Brand Marketing | Scoop.it
In late July, Google released a new algorithm change nicknamed the Pigeon Update. Not to be confused with PigeonRank, a Google April Fool’s posting we reported on back in 2007, this one is very ser…

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Do Customer Interviews Even If You Don't Think You Need To

Do Customer Interviews Even If You Don't Think You Need To | Digital Brand Marketing | Scoop.it

You might think you know your product best when it's a problem you're solving for yourself. But it doesn't hurt to learn more about your customers.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | Digital Brand Marketing | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.

Via Neil Ferree, malek
more...
Neil Ferree's curator insight, August 28, 1:31 PM

If you get stuck coming up with useful and creative ways to enhance your social media updates, give one of these 26 Tactics a shot.


#1: Attention-Grabbing Quotes
#2: Book Recommendations
#3: Celebrate Company Milestones
#4: Dates That Are Fun Celebrations
#5: Evergreen Content
#6: Feature Hashtagged Events
#7: Giveaways and Contests
#8: Help Out by Answering Questions
#9: Interview Staff Members
#10: Jokes and Lighthearted Posts
#11: Kids’ Photos
#12: Link to Useful Content
#13: Mention Others in Your Industry
#14: Negative Posts (Generally Avoid!)
#15: Outtakes and Mistakes
#16: Promotional Posts
#17: Questions for Your Audience
#18: Reply to Messages
#19: Share Other People’s Updates
#20: Thank Someone Who Helped Out
#21: Ultimate Lists of Resources
#22: Visual Content
#23: Weekly Themed Posts
#24: X vs. Y
#25: “You” (Your Audience)
#26: Zen-Like Calm When Responding

malek's curator insight, August 28, 3:48 PM

Creative, resourceful guide. Start small (1-2) ways at a time. 

Don't forget to bookmark

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Run For Your Life: The Perfect Email Templates And Hints For Every Situation

Run For Your Life: The Perfect Email Templates And Hints For Every Situation | Digital Brand Marketing | Scoop.it
If every email you sent was perfectly phrased and well-received right out of the inbox, how much time could you save?

Via malek
more...
malek's curator insight, August 29, 3:39 AM

Save an hour a day halving your email time.

Turn email into a less of chore with templates of responses for almost every situation.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Why Mobile Matters To Your Email Marketing (Infographic)

Why Mobile Matters To Your Email Marketing (Infographic) | Digital Brand Marketing | Scoop.it
Like it or not, using mobile devices has become second nature to us. The world is well and truly mobile. Consumers are behaving differently on smartphones and tablets, which offer different functiona…

Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday

Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday | Digital Brand Marketing | Scoop.it

At a time when good-paying freelance assignments are harder to come by, many journalists are heeding the call of native advertising, where the pay is decent and the work is steady. But there’s a cost. Many worry about the impact on their credibility as a journalist. Some are even finding they aren’t so welcome back in newsrooms once they work for the business side.


In the latest in Digiday’s “Confessions” series, we talked to a veteran freelance writer who has written for top women’s magazines and other national publications about the dark side of native. In this case, the journalist was working for a publisher’s content studio, which assigned stories a given client wanted written....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 29, 1:47 PM

A sadvertising tale... "lowest common denominator" for writer.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem | Digital Brand Marketing | Scoop.it

As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed.


However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our files, including media, images, text, video and more. Let’s face it; you can’t just have a folder on your computer to manage projects anymore. You need a central repository for your team to access and share the necessary files while also keeping it organized. That is why digital asset management (DAM) is now a critical component of the marketing technology ecosystem.


Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
more...
malek's curator insight, August 28, 4:30 AM

DAM represents the challenging piece of the Marketing puzzle that provides central command for deploying visual content and rich media assets that enhancemarketers connect with customers. 

Rescooped by Os Ishmael from Storytelling threads
Scoop.it!

Science of storytelling: why and how to use it in your marketing - The Guardian (blog)

Science of storytelling: why and how to use it in your marketing - The Guardian (blog) | Digital Brand Marketing | Scoop.it
The Guardian (blog) Science of storytelling: why and how to use it in your marketing The Guardian (blog) However, when people are being told a story, the language processing areas of the brain are activated along with other sensory areas being used...

Via Neil Gains
more...
No comment yet.
Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
Scoop.it!

Introducing Google’s exciting yet ambitious new Project called Loon | Technology-in-Biz.com

Introducing Google’s exciting yet ambitious new Project called Loon | Technology-in-Biz.com | Digital Brand Marketing | Scoop.it

Loon is Internet access via a network of balloons traveling on the edge of Space.

 

Introducing the latest project from Google [x] called Project Loon.

 

Its where they intend to bring internet access to people in remote areas using network of balloons traveling on the edge of space.


To learn more, visit: http://google.com/loon.

 

Click headline to watch video clip--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
more...
No comment yet.
Suggested by Lacy Boggs
Scoop.it!

The 5 Ws of Creating Your Blog Editorial Calendar

The 5 Ws of Creating Your Blog Editorial Calendar | Digital Brand Marketing | Scoop.it
As a journalist, I used the five Ws to get to the heart of a story; now I'm teaching you how to use them to put together your blog editorial calendar.
more...
No comment yet.
Rescooped by Os Ishmael from Blogging, Social Media & Tools
Scoop.it!

What Happened after Google Pulled Author and Video Snippets: A Moz Case Study

What Happened after Google Pulled Author and Video Snippets: A Moz Case Study | Digital Brand Marketing | Scoop.it
In the past 2 months Google made big changes to its search results. Webmasters saw lost both authorship photos and video snippets. Here at Moz, we've closely monitored our traffic to our own URLs to measure the effect of these changes on our actual traffic. The results surprised us.

Via Joan Stewart
more...
Joan Stewart's curator insight, August 5, 8:04 AM

Cyrus-Shepard going into great detail over Google removing the Author snippets. Fascinating results, well worth the read. Fresh Content and Good SEO is still the best in Blogging.

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

How to disable autoplay for Facebook videos on both the mobile app and on the desktop

How to disable autoplay for Facebook videos on both the mobile app and on the desktop | Digital Brand Marketing | Scoop.it

Learn how to disable videos from playing automatically in your Facebook news feed for both the mobile app and on the desktop.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Content Marketing Strategies: 2 Simple Steps To Lower Your Home Page Bounce Rates - Social Media Strategies & Techniques For Business Professionals

Content Marketing Strategies: 2 Simple Steps To Lower Your Home Page Bounce Rates - Social Media Strategies & Techniques For Business Professionals | Digital Brand Marketing | Scoop.it

2 Simple Steps To get Lower Home Page Bounce Rates http://t.co/Yzx958lTLZ #contentmarketing #sm


Via Baochi, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Content ROI - How to find out who's converting on your site

Content ROI - How to find out who's converting on your site | Digital Brand Marketing | Scoop.it

Do you know how to find your highest-converting audience through Google Analytics? Here are some strategies we use to prove content ROI.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Just Story It Biz Storytelling
Scoop.it!

The Cool Stories Behind Famous Typefaces: New App Tells All

The Cool Stories Behind Famous Typefaces: New App Tells All | Digital Brand Marketing | Scoop.it
Typendium makes surprisingly interesting typography history freely accessible to anyone with an iOS.

Via Karen Dietz
more...
Karen Dietz's curator insight, August 28, 3:33 PM

This article is perfect for the upcoming holiday weekend! Here we have a fun post that demonstrates a fabulous use of Back Stories.


Written by Carey Dunne for Fast Company's Co.Design blog, it's the story of an iPhone app now available that gives you the history of typefaces (I installed it on my iPad). There's a potential for the stories to be boring, but the anecdotes are terrific!


Like the history of the typeface Baskerville. It was created by John Baskerville, who according to the app: "...just had a love of print and lettering and let nothing stop his need for perfectionism. In doing so he revolutionized the printing process, printed some of the most astounding books of his day, and became despised by the professional printers of England." His creation of the Baskerville typeface started it all.


Who knew??!! For a mere 99 cents you too can access other typeface histories in the app. More will continue to be added.


What a hoot. Now when I choose a typeface when working on a document, I can discover more about its name, creator, history, purpose, etc. I love that.


And my other reminder -- backstories are fun. If they can be created about typefaces, surely any business can create and leverage all kinds to share with the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

5 Rules for Super Effective Hashtags on Twitter

5 Rules for Super Effective Hashtags on Twitter | Digital Brand Marketing | Scoop.it

Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.

 

How to use hashtags efficiently? How many is too many? Let's have a look at hashtags best practices on Twitter....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 28, 9:54 PM

Get hashtag help from these practical tips.

malek's curator insight, Today, 8:21 AM

Twitter only gives you 140 characters to work with, so if your hashtag is too long it’ll make it too difficult for people to use it. Keep it under 20 characters at the absolute maximum.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Three Important Components Of Content Marketing

Three Important Components Of Content Marketing | Digital Brand Marketing | Scoop.it
Content creation and content marketing has become a crucial element to any digital marketing effort. The transition from big brand only tactic to common place for all online marketers has and will ...

Via Level343, massimo facchinetti
more...
Level343's curator insight, August 28, 7:57 AM

While there are certainly many components to effective content marketing, here are three buckets that really require attention and preparation.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Mark Zuckerberg Is Making A Huge Move To Threaten Google's Search Business

Mark Zuckerberg Is Making A Huge Move To Threaten Google's Search Business | Digital Brand Marketing | Scoop.it
Facebook is moving to the next step of its 'multiyear voyage' to build a proper search function.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

How To Steal Your Competitors Rankings

How To Steal Your Competitors Rankings | Digital Brand Marketing | Scoop.it

With the right tools it is pretty easy to replicate your competitors rankings. Learn how to take advantage of backlink based competitor analysis.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Digital Love
Scoop.it!

45 words to avoid in your email marketing subject lines

45 words to avoid in your email marketing subject lines | Digital Brand Marketing | Scoop.it
Hi [insert name] welcome to our awesomely helpful blog post! ☺

Via Gael
more...
No comment yet.
Rescooped by Os Ishmael from All about Business
Scoop.it!

15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog

15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Here are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more.

Via Ariadna's Fantasy
more...
No comment yet.