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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


Via Ileane Smith
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results!

Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results! | Digital Brand Marketing | Scoop.it

The modern consumer of today is mobile, social, savvy and smart. Your online and mobile platforms must be able to serve them what they need and want from you how and when they need it.

 

Take a listen to this episode of the Social Zoom Factor episode for15 steps to build your mobile marketing strategy and plan. I share with you tips, strategies and best practices to help you integrate, create amazing user experiences and drive real business return on your investment. It’s not just about developing a pretty mobile website or application, but instead about how you can develop and launch an integrated platform that serves the needs of your customers and help you achieve your goals and objectives....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 31, 2:45 AM

Good overview of mobile marketing.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Vine: Short Videos and What Marketers Need to Know | Social Media Examiner

Vine: Short Videos and What Marketers Need to Know | Social Media Examiner | Digital Brand Marketing | Scoop.it

Do you want to know more about Vine video?

 

Are you wondering how brands and businesses can successfully market with Vine video?

 

To explore how to use Vine short video on Twitter, I interview Zach King for this episode of the Social Media Marketing podcast...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 30, 10:51 AM

In Social Media Marketing Podcast 108, Zach King shares how he uses Vine video. A good overview if you're just starting to look at video in your content marketing mix.

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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Digital Brand Marketing | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


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Carol Sherriff's curator insight, Today, 8:12 AM

Intriguing infographic on use of Facebook, Twitter and Google+. It doesn't distinguish between person and business/organisational use but has some interesting takes on what people share and what they don't.

Patric A Meyer's curator insight, Today, 9:00 AM

Spännande sammanfattning

Benjamin Labarthe-Piol's curator insight, Today, 9:59 AM

Not so surprising but still a good summary

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Best Tips For Using Your Website To Convert Customers [Infographic]

The Best Tips For Using Your Website To Convert Customers [Infographic] | Digital Brand Marketing | Scoop.it
While pretty much every business has a robust strategy for traffic generation, few pay as much attention as they should to conversion rate optimisation.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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40+ Creative Marketing Campaign Slogans

40+ Creative Marketing Campaign Slogans | Digital Brand Marketing | Scoop.it
We are featuring some of the most creative marketing and advertising slogans/catchphrases used by top brands in the world.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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The 5 Ws of Creating Your Blog Editorial Calendar

The 5 Ws of Creating Your Blog Editorial Calendar | Digital Brand Marketing | Scoop.it
As a journalist, I used the five Ws to get to the heart of a story; now I'm teaching you how to use them to put together your blog editorial calendar.
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Rescooped by Os Ishmael from Blogging, Social Media & Tools
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What Happened after Google Pulled Author and Video Snippets: A Moz Case Study

What Happened after Google Pulled Author and Video Snippets: A Moz Case Study | Digital Brand Marketing | Scoop.it
In the past 2 months Google made big changes to its search results. Webmasters saw lost both authorship photos and video snippets. Here at Moz, we've closely monitored our traffic to our own URLs to measure the effect of these changes on our actual traffic. The results surprised us.

Via Joan Stewart
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Joan Stewart's curator insight, August 5, 11:04 AM

Cyrus-Shepard going into great detail over Google removing the Author snippets. Fascinating results, well worth the read. Fresh Content and Good SEO is still the best in Blogging.

Rescooped by Os Ishmael from Online Marketing Resources
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How to disable autoplay for Facebook videos on both the mobile app and on the desktop

How to disable autoplay for Facebook videos on both the mobile app and on the desktop | Digital Brand Marketing | Scoop.it

Learn how to disable videos from playing automatically in your Facebook news feed for both the mobile app and on the desktop.


Via Pedro Da Silva
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Content Marketing Strategies: 2 Simple Steps To Lower Your Home Page Bounce Rates - Social Media Strategies & Techniques For Business Professionals

Content Marketing Strategies: 2 Simple Steps To Lower Your Home Page Bounce Rates - Social Media Strategies & Techniques For Business Professionals | Digital Brand Marketing | Scoop.it

2 Simple Steps To get Lower Home Page Bounce Rates http://t.co/Yzx958lTLZ #contentmarketing #sm


Via Baochi, massimo facchinetti
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Content ROI - How to find out who's converting on your site

Content ROI - How to find out who's converting on your site | Digital Brand Marketing | Scoop.it

Do you know how to find your highest-converting audience through Google Analytics? Here are some strategies we use to prove content ROI.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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The Cool Stories Behind Famous Typefaces: New App Tells All

The Cool Stories Behind Famous Typefaces: New App Tells All | Digital Brand Marketing | Scoop.it
Typendium makes surprisingly interesting typography history freely accessible to anyone with an iOS.

Via Karen Dietz
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Karen Dietz's curator insight, August 28, 6:33 PM

This article is perfect for the upcoming holiday weekend! Here we have a fun post that demonstrates a fabulous use of Back Stories.


Written by Carey Dunne for Fast Company's Co.Design blog, it's the story of an iPhone app now available that gives you the history of typefaces (I installed it on my iPad). There's a potential for the stories to be boring, but the anecdotes are terrific!


Like the history of the typeface Baskerville. It was created by John Baskerville, who according to the app: "...just had a love of print and lettering and let nothing stop his need for perfectionism. In doing so he revolutionized the printing process, printed some of the most astounding books of his day, and became despised by the professional printers of England." His creation of the Baskerville typeface started it all.


Who knew??!! For a mere 99 cents you too can access other typeface histories in the app. More will continue to be added.


What a hoot. Now when I choose a typeface when working on a document, I can discover more about its name, creator, history, purpose, etc. I love that.


And my other reminder -- backstories are fun. If they can be created about typefaces, surely any business can create and leverage all kinds to share with the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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5 Rules for Super Effective Hashtags on Twitter

5 Rules for Super Effective Hashtags on Twitter | Digital Brand Marketing | Scoop.it

Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.

 

How to use hashtags efficiently? How many is too many? Let's have a look at hashtags best practices on Twitter....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 29, 12:54 AM

Get hashtag help from these practical tips.

malek's curator insight, August 30, 11:21 AM

Twitter only gives you 140 characters to work with, so if your hashtag is too long it’ll make it too difficult for people to use it. Keep it under 20 characters at the absolute maximum.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Three Important Components Of Content Marketing

Three Important Components Of Content Marketing | Digital Brand Marketing | Scoop.it
Content creation and content marketing has become a crucial element to any digital marketing effort. The transition from big brand only tactic to common place for all online marketers has and will ...

Via Level343, massimo facchinetti
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Level343's curator insight, August 28, 10:57 AM

While there are certainly many components to effective content marketing, here are three buckets that really require attention and preparation.

Rescooped by Os Ishmael from How to find and tell your story
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6 Tips for Storytelling Photography | Click it Up a Notch

6 Tips for Storytelling Photography | Click it Up a Notch | Digital Brand Marketing | Scoop.it

"Although I love to take posed portrait images, my main photography inspiration comes from my desire to capture those mundane, everyday moments with my son. I want these photographs to be able to transport me back to the day the photo was taken, to that very moment in time. Whilst most definitely a single image can do that, I regularly find myself telling these everyday “stories” through several shots. When viewed together, these images allow me to create a more meaningful collection of memories than a single image could."

 

Read the full article to find out more about these six types of images to consider when using multiple photos to tell your story:

The introductory shotThe detail shotThe portrait shotThe moment shotThe end shotGetting it all in one shot
Via Kim Zinke (aka Gimli Goose)
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Rescooped by Os Ishmael from WordPress Website Optimization
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Genius Transitions In User Experience Design - Smashing Magazine

Genius Transitions In User Experience Design - Smashing Magazine | Digital Brand Marketing | Scoop.it
This article looks at some examples of interaction design in which smart interaction, defined by subtle animation, gently improves the user experience. We’ll share some lessons drawn from various models and analyze why these simple patterns work so well.

 

 

 


Via Martin (Marty) Smith, Tina Cook
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Martin (Marty) Smith's curator insight, August 30, 12:08 AM

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David Swaddle's curator insight, August 31, 7:28 PM

This article got me thinking. It's about transitions in user interface design with some very nice animated examples.

 

Are the transitions shown here useful in a learning context, or are they merely window dressing that detracts from learnability? Personally, I think that while they look nice the first time, most of these transitions become annoying with time, simply delaying users. Mayer and others have shown how eye-candy can often be detrimental to learning.

 

Is it time for some generous academic to re-evaluate the situation in light of recent UX designs, preferably in a corporate setting? Or, maybe somebody already has and some kind soul could post here and point me in the right direction?

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Transmedia storytelling explained [infographic]

Transmedia storytelling explained [infographic] | Digital Brand Marketing | Scoop.it
Transmedia storytelling is the technique of telling a story and delivering content over multiple platforms. In itself, it might sound like any other integrated marketing campaign, but it is actually quite different. The overarching narrative arc is what links all those platforms together, each not...

Via Soraia Ferreira, massimo facchinetti
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Television is Dead. Long Live Internet Video

Television is Dead. Long Live Internet Video | Digital Brand Marketing | Scoop.it
It’s not just the cable companies who should be worried about the growth of cord cutting. For the television networks, the end is well and truly nigh. I can pinpoint the exact moment I fell in …

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The War for Our Digital Future: Virtual Reality vs. Integral Reality - Wired

The War for Our Digital Future: Virtual Reality vs. Integral Reality - Wired | Digital Brand Marketing | Scoop.it
The War for Our Digital Future: Virtual Reality vs. Integral Reality
Wired
Like most people I spend much of the day digitally connected, gazing at screens that make my life and work more interesting and productive.
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Rescooped by Os Ishmael from Blogging, Social Media & Tools
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What do people love retweeting? - Twitter Counter Blog

What do people love retweeting? - Twitter Counter Blog | Digital Brand Marketing | Scoop.it
What makes a tweet worth sharing? We looked into Twitter timelines and Social Media research and concluded that this is what people love retweeting.

Via Joan Stewart
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Joan Stewart's curator insight, August 1, 9:03 AM

Katerina Petropoulou, What makes a tweet worth sharing.

 

Some folk retweet for a variety of reasons, here are some of the more popular tweets. Case studies always give fresh ideas.

Rescooped by Os Ishmael from digital marketing strategy
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How Social Media Affect SEO?

How Social Media Affect SEO? | Digital Brand Marketing | Scoop.it

Via Neil Ferree, Khaled El Ahmad, malek
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Neil Ferree's curator insight, August 29, 10:36 AM

The 2013 Moz Search Ranking Factors study shows that pages with Google+1, Facebook likes, tweets, and comments tend to rank higher.

malek's curator insight, August 30, 11:11 AM

"links cause sites to rank higher. But any link created purely for SEO reasons is spam. It is an attempt to artificially manipulate rankings."

Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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How Social Media Can Support Science and Digital Literacy — NOVA Next | Brooke Havlik | PBS.org

How Social Media Can Support Science and Digital Literacy — NOVA Next | Brooke Havlik | PBS.org | Digital Brand Marketing | Scoop.it

Paul Darvasi’s high school English classroom in Toronto, Ontario is anything but ordinary – it is blurring the lines between formal and informal education.

 

A lifelong gamer and PhD candidate in York University’s Language, Culture and Teaching program, Paul designed a multimedia, alternative reality experience called The Ward Game to teach One Flew Over the Cuckoo’s Nest to his senior English class.

 

Darvasi uses social media platforms like Facebook and Twitter to provide game instructions from the fictional totalitarian character “The Big Nurse,” played by Darvasi himself.  He did not use social media the first year he implemented the 30-day game, but it vastly improved the student experience in the second. “It allowed for the game to spill outside of the classroom and immerse them in play day and night, weekday and weekend,” says Darvasi who saw levels of engagement from his students he had rarely seen before.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Benkirane Nabil's comment, August 30, 3:20 PM
thank you
Don Sturgill's curator insight, August 31, 2:00 AM

Yep. What a time to be in school.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Are You Getting Screwed by Google’s Pigeon Update?

Are You Getting Screwed by Google’s Pigeon Update? | Digital Brand Marketing | Scoop.it
In late July, Google released a new algorithm change nicknamed the Pigeon Update. Not to be confused with PigeonRank, a Google April Fool’s posting we reported on back in 2007, this one is very ser…

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Do Customer Interviews Even If You Don't Think You Need To

Do Customer Interviews Even If You Don't Think You Need To | Digital Brand Marketing | Scoop.it

You might think you know your product best when it's a problem you're solving for yourself. But it doesn't hurt to learn more about your customers.


Via Pedro Da Silva
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26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | Digital Brand Marketing | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.

Via Neil Ferree, malek
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Neil Ferree's curator insight, August 28, 4:31 PM

If you get stuck coming up with useful and creative ways to enhance your social media updates, give one of these 26 Tactics a shot.


#1: Attention-Grabbing Quotes
#2: Book Recommendations
#3: Celebrate Company Milestones
#4: Dates That Are Fun Celebrations
#5: Evergreen Content
#6: Feature Hashtagged Events
#7: Giveaways and Contests
#8: Help Out by Answering Questions
#9: Interview Staff Members
#10: Jokes and Lighthearted Posts
#11: Kids’ Photos
#12: Link to Useful Content
#13: Mention Others in Your Industry
#14: Negative Posts (Generally Avoid!)
#15: Outtakes and Mistakes
#16: Promotional Posts
#17: Questions for Your Audience
#18: Reply to Messages
#19: Share Other People’s Updates
#20: Thank Someone Who Helped Out
#21: Ultimate Lists of Resources
#22: Visual Content
#23: Weekly Themed Posts
#24: X vs. Y
#25: “You” (Your Audience)
#26: Zen-Like Calm When Responding

malek's curator insight, August 28, 6:48 PM

Creative, resourceful guide. Start small (1-2) ways at a time. 

Don't forget to bookmark

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Run For Your Life: The Perfect Email Templates And Hints For Every Situation

Run For Your Life: The Perfect Email Templates And Hints For Every Situation | Digital Brand Marketing | Scoop.it
If every email you sent was perfectly phrased and well-received right out of the inbox, how much time could you save?

Via malek
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malek's curator insight, August 29, 6:39 AM

Save an hour a day halving your email time.

Turn email into a less of chore with templates of responses for almost every situation.