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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


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Rescooped by Os Ishmael from Blogging, Social Media & Tools
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8 Metrics to Conquer a Content Marketer's Fear of Measurement

8 Metrics to Conquer a Content Marketer's Fear of Measurement | Digital Brand Marketing | Scoop.it
With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.

Via Joan Stewart
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Joan Stewart's curator insight, November 23, 8:31 AM

Pawan Deshpande has collated and excellent breakdown on how to measure your content and overcome the fear!

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Step Up Your Link Strategy to Get Better Search Results #Infographic

Step Up Your Link Strategy to Get Better Search Results #Infographic | Digital Brand Marketing | Scoop.it
Great SEO can make a company, bad SEO can kill a company. For consumers, links are a way to learn more information about a subject, but to search engines they can serve as an indication of content that’s popular. If multiple pages link to the same article or news item, search algorithms assume it must be of value and rank it higher. External links are a major factor in how Google determines search results, according to separate reports from Moz and Searchmetrics.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Marco Favero's curator insight, November 23, 5:30 PM

aggiungi la tua intuizione ...

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How To Use View-Through Conversion Tracking in Google Analytics

How To Use View-Through Conversion Tracking in Google Analytics | Digital Brand Marketing | Scoop.it

Do impressions of your GDN ad assist conversions? Well now you can use Google Analytics to find out with View-Through Conversion Tracking.


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Google Has Released Its Latest Update Last Friday - Penguin 3.0 | Seo News Portal

Google Has Released Its Latest Update Last Friday - Penguin 3.0 | Seo News Portal | Digital Brand Marketing | Scoop.it
Google has confirmed its latest update, Penguin 3.0 last Friday. It was released on Friday night but things have made their confirmations just a few hours ago.

Via hirengohel, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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10 Things That Expose Good Sites to Google Panda

10 Things That Expose Good Sites to Google Panda | Digital Brand Marketing | Scoop.it

Google Panda was designed to go after thin, low quality content, but trusted brands with quality content are frequently hit too. Here are the most common causes and how to avoid them.


Via Pedro Da Silva, massimo facchinetti
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The Top 7 Social Media Marketing Trends That Will Dominate 2015 - Forbes

The Top 7 Social Media Marketing Trends That Will Dominate 2015 - Forbes | Digital Brand Marketing | Scoop.it
It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year.

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How Social Media is Shifting From Marketing to Targeted Digital Advertising

How Social Media is Shifting From Marketing to Targeted Digital Advertising | Digital Brand Marketing | Scoop.it
The trends have been pointing in this direction for a while, but now many social media companies are making it official. The "pay to play" model is in full

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eduardo athayde's curator insight, November 23, 10:07 AM
Digital Dilemma: Is the Internet Killing (or Saving) the Planet?

With resource-saving notions like “the paperless office” and “telecommuting,” the digital age holds great environmental promise. But have digital technologies really helped to improve global sustainability? In the Worldwatch Institute’s State of the World 2014: Governing for Sustainability, Richard Worthington, professor of politics at Pomona College, posits that a dose of healthy skepticism regarding emerging digital systems may safeguard our environment and our democracy (bit.ly/SoW2014).

 

http://worldwatch.org/node/14486

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How Can the Value of Top-of-Funnel Channels be Measured

How Can the Value of Top-of-Funnel Channels be Measured | Digital Brand Marketing | Scoop.it

Marketing efforts at the top of the funnel, like PR and content marketing, are notoriously hard to measure in terms of their value.


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Cultivating the Next Generation of Web Professionals

Cultivating the Next Generation of Web Professionals | Digital Brand Marketing | Scoop.it
One of the most meaningful and lasting ways we can impact the future of the web is through the values and attitudes we instill in the next generation of web workers. Through informal mentoring, classroom outreach, internships, and more, we can offer support and opportunities to those new to digital professions. Georgy Cohen suggests practical ways to connect with students and welcome them wholeheartedly into the web community.

Via Pedro Da Silva
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An Eye-Opening Look into the New Tsu Social Network

An Eye-Opening Look into the New Tsu Social Network | Digital Brand Marketing | Scoop.it
The Tsu social network is the newest social media sensation. What exactly is Tsu? This article will introduce Tsu in plain English to help you understand.

Via Joan Stewart
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Joan Stewart's curator insight, November 20, 6:16 AM

Neal Schaffer covers the almost 1 month old Social Media Platform called Tsu. Runs very similar to Facebook with added features to impress.

 

tsū is a friendly site, sharing content, not tolerating spam and spammy content.  I have found it to be beneficial to social media networking.

 

Claim your vanity URL on the new social network #tsū - my invite code is http://tsu.co/JoanStewart

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Ultimate Social Media Empire: Use Twitter To Search Every Tweet Ever Made

Ultimate Social Media Empire: Use Twitter To Search Every Tweet Ever Made | Digital Brand Marketing | Scoop.it

...At the moment, the updated search bar is pretty basic. Twitter plan to continue upgrading as time goes on, and more and more advanced features will become available over time. Still, you're able to set a few parameters, such as the dates you search between and whose posts you're combing through. In other words, you can choose to search a certain person’s tweets between December and January of last year, and you can choose to only search for tweets which contain the hashtag #christmas.

 

This allows you to track people's changing opinions over time.For those who understand coding and binary and scary words, Twitter have explained their new search bar in impossible amounts of detail over at their official blog post. If you speak fluent binary, check it out. If you don't, all you need to take away from this article is that Twitter is now even more powerful than it was before.


Via Jeff Domansky
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Jeff Domansky's curator insight, November 20, 10:27 AM

This is an important development for researchers, marketers and PR people who need to use Twitter for research, insight and other strategic uses.

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The Evolution of Advertising: How Consumers Won the War for Their Attention

You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there …

Via Stefano Principato, massimo facchinetti
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Marco Favero's curator insight, November 19, 9:41 AM

aggiungi la tua intuizione ...

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How to create the perfect social post on top 7 networks

How to create the perfect social post on top 7 networks | Digital Brand Marketing | Scoop.it
Social, social, social. The s-word has pretty much become the founding element upon which digital marketing has grown, and as important as air is is to breathe, social must be mastered to succeed. Find out how!

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Use Content Marketing To Tell Your Story, Not Sell Your Story

Use Content Marketing To Tell Your Story, Not Sell Your Story | Digital Brand Marketing | Scoop.it
Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. We especially loved Andy Crestodina’s “Content Marketing 201�…

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20 Brands to Follow and Learn from on Pinterest

20 Brands to Follow and Learn from on Pinterest | Digital Brand Marketing | Scoop.it

Whether you are looking for inspiration or are getting started with your Pinterest strategy, this article will certainly provide good food for thought. 

 

Tabby McFarland features 20 big brands that totally get the social network. Names include Starbucks (they rock the entire social media sphere, apparently!), Whole Foods, The Food Network, Kraft Recipes, L.L. Bean, and Etsy. 

 

Read the post at http://smallbiztrends.com/2014/11/brand-strategies-on-pinterest.html

 

---------------

 

Cendrine Marrouat 


Via Cendrine Marrouat - www.socialmediaslant.com
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Gilbert Faure au nom de l'ASSIM's comment, November 23, 3:36 PM
in myopinion, if pinterest is good for brands, scoop.it is better for serious information, for science, research, teaching and learning!
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6 food companies embracing the art of storytelling

6 food companies embracing the art of storytelling | Digital Brand Marketing | Scoop.it
From Chipotle to Clif Bar, these brands are turning to authentic marketing to connect with a new generation of consumers.

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Facebook is Punishing Bad Content: Here's How to Create Great Content Every Day

Facebook is Punishing Bad Content: Here's How to Create Great Content Every Day | Digital Brand Marketing | Scoop.it
The web has been abuzz over Facebook's latest blow to brand publishers: a new algorithm that will demote many posts from brand pages. The industry has been portraying this as the latest blow from Facebook.

Via brandinmind, massimo facchinetti
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Marco Favero's curator insight, November 22, 6:41 PM

aggiungi la tua intuizione ...

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SEO For Content Marketers: 3 Basics You Must Understand - Business 2 Community

SEO For Content Marketers: 3 Basics You Must Understand - Business 2 Community | Digital Brand Marketing | Scoop.it
SEO is always changing – find out what you need to know as a content marketer. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He w…

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Marco Favero's curator insight, November 21, 7:17 PM

aggiungi la tua intuizione ...

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Overview of the 3 Great Social Media Management Tools

Overview of the 3 Great Social Media Management Tools | Digital Brand Marketing | Scoop.it
Social media evolved from mere fad status to one of the most effective online marketing tools available for businesses of all sizes, industry and targeted demographics. Up to 92% of marketers are usi…

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The game of SEO and my 2015 predictions

The game of SEO and my 2015 predictions | Digital Brand Marketing | Scoop.it

In the process of setting up my own agency in the past year I have had to talk about, analyse and future gaze with all aspects of marketing, social media and SEO. Some things I’ve even had to re-learn!


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5 Mistakes That Hold Back Your Content Marketing

5 Mistakes That Hold Back Your Content Marketing | Digital Brand Marketing | Scoop.it
Successful content marketers must evolve in a constantly changing industry. What was a good content marketing strategy or tactic a year ago may be a mistake today. How many of these five mistakes are you making?
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36 Free Tools for Creating Unique Images | Sprout Social

36 Free Tools for Creating Unique Images | Sprout Social | Digital Brand Marketing | Scoop.it
These free image tools allow you to create unique content for your social media posts, websites and blogs. Infographics to logos, we've got you covered.

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malek's curator insight, November 19, 6:54 PM

Have a good look at jump links to help you quickly navigate to the type of image you’re looking to create

Marco Favero's curator insight, November 20, 3:51 PM

aggiungi la tua intuizione ...

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Top Content Marketing Trends Of 2014 | Visually Blog

Top Content Marketing Trends Of 2014 | Visually Blog | Digital Brand Marketing | Scoop.it

2014 was a busy year for marketers. Content Marketing hit the big time, brands and agencies embraced micro-content, and video marketing proved that it is here to stay. Here are the 14 biggest content marketing trends we saw in ’14....


Via Jeff Domansky, Moumita Dasgupta, massimo facchinetti
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Jeff Domansky's curator insight, November 20, 1:24 AM
Good round up of useful content marketing trends.
Marco Favero's curator insight, November 20, 3:03 AM

aggiungi la tua intuizione ...

Julien Guerraz's curator insight, November 20, 4:47 AM

Content marketing seems to become increasingly used by brands or organization to promote products, services... Here are the trends of 2014... 

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Someone Mentioned You on Social Media. Should You Respond? [Flow Chart]

Someone Mentioned You on Social Media. Should You Respond? [Flow Chart] | Digital Brand Marketing | Scoop.it
Wondering whether you should respond to that mean comment on social media? Check out this flow chart first.

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malek's curator insight, November 19, 6:56 PM

When you find yourself in a tricky social media situation

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Pinterest, Instagram Growing Faster Than Twitter, Facebook - AllTwitter

Pinterest, Instagram Growing Faster Than Twitter, Facebook - AllTwitter | Digital Brand Marketing | Scoop.it
Pinterest, Instagram Growing Faster Than Twitter, Facebook

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malek's curator insight, November 18, 7:14 PM

Tumblr now enjoys more regular visits from the youth of America