Digital Brand Marketing
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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


Via Ileane Smith
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How Do People Use Virtual Assistants on Their Smartphones?

How Do People Use Virtual Assistants on Their Smartphones? | Digital Brand Marketing | Scoop.it
Usage varies by generation

Via Pedro Da Silva
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Marketing to Gen Xers? Here's What They're Watching on YouTube

Marketing to Gen Xers? Here's What They're Watching on YouTube | Digital Brand Marketing | Scoop.it
Gen Xers account for over 1.5B views every day on YouTube. See new research on what kinds of content they're watching.

Via Pedro Da Silva
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Obviously Awesome: a product positioning exercise – Hacker Noon

Obviously Awesome: a product positioning exercise – Hacker Noon | Digital Brand Marketing | Scoop.it

Deliberate positioning puts your strengths front and centre


The unique greatness of our offerings often feels obvious to folk inside the company. We have a ready answer to the question — “Why should a customer choose us?” Yet, if we ask customers the same question, they often find the differences between what we offer and what other companies offer hard to understand. This problem happens because we do not put our unique strengths at the centre of our positioning. Instead we position ourselves in the market we started in, even after our products have evolved well beyond that.


Via Pantelis Chiotellis, oconnorandkelly, malek
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malek's curator insight, February 17, 9:50 AM

Interesting review of the positioning in your marketing plan

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7 Tools for Generating Infinite Content Ideas for Your Blog

7 Tools for Generating Infinite Content Ideas for Your Blog | Digital Brand Marketing | Scoop.it

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.

 

So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.

 

Some have been home runs and some have been strikeouts.

 

But there are seven in particular I really like and want to share with you....


Via Jeff Domansky
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Darren Lee Revell's curator insight, February 19, 4:28 AM

Content, content, content

johnleedao's curator insight, February 19, 6:49 AM

7 tools for generating infinite content ideas for your blog

donhornsby's curator insight, February 19, 9:44 AM
Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog—without having to do any heavy lifting.
 
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Think Your Business is Too Small for Inbound Marketing? Think Again

Think Your Business is Too Small for Inbound Marketing? Think Again | Digital Brand Marketing | Scoop.it
One particularly damaging myth that is hurting businesses everywhere, is how inbound marketing is strictly for the realm of large businesses with an established consumer base. In reality, small busin…

Via Stefano Principato, massimo facchinetti
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Jennifer Palmer Farrington's curator insight, February 18, 5:59 PM
Being smart about ho