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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


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Content Quality Drives Search Rank & Online Visibility | Sarah Skerik

Content Quality Drives Search Rank & Online Visibility | Sarah Skerik | Digital Brand Marketing | Scoop.it

According to the recently-released annual Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content and assign search rank.   

 

Content quality is the recurring theme of the study, which offers  important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the web....

 

“High quality, relevant content is increasingly the focus of search. This type of content ranks better on average, and is identifiable by properties such as a higher word-count and semantically comprehensive wording, as well as often being enriched by other media, such as images or video.” – Searchmetrics 2014 Ranking Factors Study.

 

Human signals

Before we dig into tactics, first we need to look the signals that indicate content quality to Google.  Topping the list is a metric that is new to the top ten factors — the click through rate.  This is an important change and it emphasizes the importance of user actions as indicators of quality.  The majority of search rank factors are derived from social signals, and like the click through rate, these also indicate content quality.  User actions and social signals are derived from human interactions with content, and Google is assuming that people won’t like, share, post or click on content they don’t consider useful or interesting....


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Jeff Domansky's curator insight, Today, 9:49 AM

This is an important study for content marketing, PR, blogging nd marketing pros. Sarah Skerik outlines the factors that Google considers most important in rankings. Content quality including click through rate is at the top of the new algorithmic list. Essential reading 10/10

Marco Favero's curator insight, Today, 3:41 PM

aggiungi la tua intuizione ...

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Facebook Atlas: what you need to know

Facebook Atlas: what you need to know | Digital Brand Marketing | Scoop.it
Here's a brief introduction to Atlas by Facebook, the social network's new ad network of sorts.

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How businesses are using social media to drive growth

How businesses are using social media to drive growth | Digital Brand Marketing | Scoop.it

When customers turn to social media for purchasing advice, it's only natural that businesses should be there to roll out the red carpet. This infographic from GO-Gulf explains the latest statist...


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Experts Give Their Thoughts on the Digital Trends of 2015

Experts Give Their Thoughts on the Digital Trends of 2015 | Digital Brand Marketing | Scoop.it

Take a look at what the top industry experts have to say about how the digital marketing landscape will look in 2015


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Marco Favero's curator insight, Today, 4:52 PM

aggiungi la tua intuizione ...

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Why is Empathy the Key to Good Storytelling? The Answers...

Why is Empathy the Key to Good Storytelling? The Answers... | Digital Brand Marketing | Scoop.it
In this guest post, the filmmakers of the forthcoming feature documentary, "My Country, No More" explain the importance of empathy in the storytelling process.

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Karen Dietz's curator insight, Today, 2:07 PM

Article link: 

http://www.indiewire.com/article/heres-why-empathy-is-the-key-to-good-storytelling-20140730?__scoop_post=cad53970-47e2-11e4-cc37-90b11c3998fc&__scoop_topic=145582#__scoop_post=cad53970-47e2-11e4-cc37-90b11c3998fc&__scoop_topic=145582


Here is a short post packed with great material. What is one of the main reasons a really good story works so well? Because it builds empathy.


But what is empathy? It's often easy to get empathy confused with sympathy. But the two are not the same.


Read this post to learn why empathy is so fundamental to good storytelling and insights into how to bring this into your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Needed: Story + Data Genius, Not A Marketing Major!

Needed: Story + Data Genius, Not A Marketing Major! | Digital Brand Marketing | Scoop.it
Stop hiring marketers based on credentials and start hiring based on next-generation talent.

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Karen Dietz's curator insight, September 30, 1:54 PM

Here's a short piece about how marketing has been fundamentally changing as storytelling takes on greater importance for businesses.


The author, Justin Gray, also talks about the 4 new marketing skills to hire for. One of the skills is storyteller. In the marketing world, storytellers are called 'Content Creators'. 


Unfortunately, Gray limits that skill set to journalism. Well, journalism is only 1 form of storytelling and if companies are going to be successful, oral and written storytelling skills are required.


Journalists mostly use the typical pyramid structure to craft their pieces: who, what, when, where, and main point are all at the top of the story. The 'why' and context comes in the middle or at the end so the article can be shorted if space is tight.


The storyteller's pyramid is the exact opposite: we spend time up front setting the stage, creating the context, going through the events, and finally getting to the point/meaning of the story at the end.


That being said, if folks trained in actual storytelling apply for Content Creator jobs, they will win big. So go for it!


And don't forget to read about the other 3 new marketing skills needed in 21st Century marketing!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Free Ello User Guide: Tips To Use the New Ad Free Social Network

Free Ello User Guide: Tips To Use the New Ad Free Social Network | Digital Brand Marketing | Scoop.it

A complete guide to all the features of the Ello social network.

Mark reports 6,000 views of his Ello Users Guide today! Timely content goes crazy and that's Mark's specialty.

 

 

 


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Martin (Marty) Smith's curator insight, September 29, 8:09 PM

Posted the Ello Manifesto, Ello is the new ad free social net, earlier (http://sco.lt/7WwCor) and it has been trending all day on my Scoop.it. This link is to my friend Mark Traphagen's free user's guide (he thinks it may be the first). Ello requires an invite, so I'm not on it yet.



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Virtual fitting room : amazing shopping experience try it #AustinReed

Virtual fitting room : amazing shopping experience try it #AustinReed | Digital Brand Marketing | Scoop.it
Non Iron Slim Fit Oxford Shirt :: Non Iron Slim Fit Oxford Shirt :: www.austinreed.co.uk

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Gael's curator insight, September 30, 5:57 AM

You can enter your own measures and see how the garment fits + get some advice.

Just great shopping experience !

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How Your Facebook Picture Can Damage Your Personal Brand [INFOGRAPHIC]

How Your Facebook Picture Can Damage Your Personal Brand [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it
Can a good picture help your personal brand? Maybe. Can a bad photo on Facebook ruin your brand? Absolutely.

Via massimo facchinetti, malek
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7 Neglected Facts Every Digital Marketer Needs to Know

7 Neglected Facts Every Digital Marketer Needs to Know | Digital Brand Marketing | Scoop.it

Your business is far too important to trust to information that's of questionable authenticity, which can lead to lackluster results and lost revenue. These facts will open your mind and ensure your business decisions are based on fact, not fiction.


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10 Content Marketing Lessons from The World's Fastest Growing Websites

10 Content Marketing Lessons from The World's Fastest Growing Websites | Digital Brand Marketing | Scoop.it
Everyone is now a publisher


We are all publishers. And we want to make a dent in the universe but we don’t want to admit it for fear of standing out. Everyone wants to be epic and awesome but it’s never said but mumbled under our breath. Often it’s a silent thought.


No one says “I want to be average”




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malek's curator insight, September 29, 8:00 AM

Insightful few lines for CURATORS

"Curation is often underrated and should be an important part of your content marketing.

Buzzfeed does the same.

They see what is pumping and then add their own spin to it.



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Best Brand Storytelling Site On The Web From Microsoft?

Best Brand Storytelling Site On The Web From Microsoft? | Digital Brand Marketing | Scoop.it
Microsoft Stories: Best Brand Storytelling Site On The Web?
Business 2 Community
Hmm…strange for a corporate storytelling site, don't you think? Not if you're focused on one thing, and one thing only: Content.

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Karen Dietz's curator insight, September 29, 10:28 AM

This post by Arik Hanson is a review of Microsoft's website and the storytelling that is going on there. This is one company that's getting business storytelling right.


Why? Because Microsoft seems to be focusing more on sentiment than social signals. Now that's a change. I'm not sure if that's a good idea or not, but the quality of their storytelling is high. Maybe that's because they are more concerned about the quality of the story they are crafting than social media metrics. It seems logical the two are not mutually exclusive, but this seems to be Microsoft's strategy.


Enjoy the article and poking around the Microsoft site for examples of really good storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Martin Sturmer's curator insight, September 29, 11:49 AM

http://www.microsoft.com/en-us/news/stories/index.html

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Want to inspire staff? Let customers do it for you with stories.

Want to inspire staff? Let customers do it for you with stories. | Digital Brand Marketing | Scoop.it
Kevin Murray explains how really savvy leaders succeed in outsourcing inspiration

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Karen Dietz's curator insight, September 29, 1:07 PM

Here's the original link to the article:

 http://www.cityam.com/1411691919/customers-will-inspire-your-staff-better-you


This article asks and important question about the relationship with your staff and customers: what stories are they telling? And even more, what stories are the two groups telling to each other?


Author Kevin Murray makes the point that savvy leaders finds multiple ways to connect customer experiences to employee behaviors. When customers get an opportunity to share their stories directly with staff, they often come away more motivated and inspired. And when staff share their stories with customers, inspiration can flow the other way, too.


Of course, this all depends on positive experiences being shared -- or experiences where a positive outcome was the result. 


Nevertheless, I like the questions Murray poses in his blog post that will get you started leveraging this particular application of story work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The 10-Lesson Big Picture of the World of Business - The SiteSell Blog

The 10-Lesson Big Picture of the World of Business - The SiteSell Blog | Digital Brand Marketing | Scoop.it
You’re in business. Be ready for what that means… 1) Like offline, success is not a straight line. 2) When you hit a setback, get up and get going again. 3) If you’re ready for success, be ready for copycats. They’ll happen. The good news is that engines are getting better at finding them. And you can get rid of them. The better news? You are a...

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Mike Allton's curator insight, Today, 11:15 AM

The A in BAM is Attitude.

Do you have what it takes to succeed in business? It's seldom easy, but there are definite rewards. Not the least is understanding the difference between a job and a business. 

+SiteSell - Creators of SBI! and bizXpress offers some excellent lessons to take to heart.

#Business   #SMB   #Entrepreneurs  

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Content Marketing: How to Surpass 90% of the Field in 90 Days

Content Marketing: How to Surpass 90% of the Field in 90 Days | Digital Brand Marketing | Scoop.it

Here you go, the most effective content marketing tip you can possibly ever hope to hear.


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30+ Ultimate Headline Formulas for Tweets, Posts, and Emails

30+ Ultimate Headline Formulas for Tweets, Posts, and Emails | Digital Brand Marketing | Scoop.it

A full list of headline formulas used by the pros - the best templates to follow to get your headlines clicked on social media, blogposts, emails, and more


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3 Techniques That Will Double Your Social Media Content with Half the Effort

3 Techniques That Will Double Your Social Media Content with Half the Effort | Digital Brand Marketing | Scoop.it
We might as well figure out how to do more social media in less time and with less effort. The following tactical methods have been proven to produce twice the amount of social media with only half of the effort.

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Stories and change -- the good, the bad

Stories and change -- the good, the bad | Digital Brand Marketing | Scoop.it
We’ve just been listening to a talk on BBC Radio 4 by Philippa Perry about why stories are so powerful. Philippa’s background is in psychotherapy, and she talks about the subject in terms of the...

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Karen Dietz's curator insight, Today, 1:50 PM

Here is a thoughtful post from Sparknow on a part of storytelling we seldom dwell on -- if we are not used to hearing a certain story we may not be able to take it in.


Hmmmmm. The article shares a great example of how this happens. The author then goes on to point out that businesses can be just like that too.


Ah hah -- maybe this is another clue as to why organizational change efforts fail so miserably. People can't hear the new story; they can't take it in.


There are fascinating insights here that I am definitely incorporating into my work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Neuromarketing (+Storytelling)--You're Doing It Wrong.

Neuromarketing (+Storytelling)--You're Doing It Wrong. | Digital Brand Marketing | Scoop.it
In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.

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Karen Dietz's curator insight, September 30, 2:16 PM

OK -- I  think this is a pretty important article because it directly addresses how neuromarketing is being reduced to being "weapons of subconscious influence not insights into unmet hidden needs. The emergent field of neuromarketing is being reduced and defined as the “the study of neurological responses to marketing messages.” 


Sounds like the state storytelling is sometimes finding itself in!


Written by Douglas Van Praet, this post talks about the true value of neuromarketing beyond the simplistic (and manipulative) notion of 'let me activate your brain to make a sale'. Or in my world, 'let me tell you a story and you'll buy my product'.


Van Praet goes on to talk about the insights into essential strategies instead of short-term tactics of persuasion. He also goes into the biology of branding, and creating profits with a purpose. This all leads ultimately to deep win-wins and progress for the lives of both businesses and customers. Almost every point he makes applies to business storytelling too.


This is a great read that you won't want to miss if you are into long-term success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Martin (Marty) Smith's curator insight, September 30, 9:34 PM

I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.

I also agree anyone can do Neuromarketing these days. Big Data, analytics and wisdom of crowds can provide as much if not more actionable information than sticking people in Catscans and postulating on motivations, persuasion and the secret Stimulus - Response curves we all understand to some lesser or greater degree.





malek's curator insight, Today, 7:29 AM

When it's all about falling in love with a purpose not a brand.

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"KPIs are only useful if you take action" - Socialbakers, Vodafone and We Are Social on brand love

"KPIs are only useful if you take action" - Socialbakers, Vodafone and We Are Social on brand love | Digital Brand Marketing | Scoop.it
Good social media content has to be "a combination of relevancy, reach and quality", but you can't get one without the...

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 30, 2:05 AM


From the article:


"While the same metrics should be used by a company globally, Vodafone's Bowsher, We Are Social's Grant and Socialbakers CMO Neil Morgan all agreed that brands could not just use one metric to measure social success. They add that a whole number of metrics needed to be taken into consideration, including reach, fan growth and engagement, as well as return on paid social."

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Content Marketing: Original Versus Curated Content - Heidi Cohen

Content Marketing: Original Versus Curated Content - Heidi Cohen | Digital Brand Marketing | Scoop.it
Having the original versus curated content debate? Here's research to help you. Advantages and disadvantages of original vs curated content are presented.

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malek's curator insight, September 30, 8:25 AM
3 years ago it was
  • 30% of companies were curation-focused; they linked to third party websites in 75+% of their posts.

We're in a secular trend

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The Ever Growing List of Digital Marketing Google+ Hangouts On Air

The Ever Growing List of Digital Marketing Google+ Hangouts On Air | Digital Brand Marketing | Scoop.it

A list of regular Digital Marketing, SEO and PPC Google+ Hangouts On Air episodes/shows. Got one to add? Please let me know!


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Art Jones's curator insight, September 30, 11:32 AM

Hangouts are becoming more popular and finding great content is becoming easier too.

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18 Apps That Will Inspire Creativity In Your Everyday Life - Huffington Post

18 Apps That Will Inspire Creativity In Your Everyday Life - Huffington Post | Digital Brand Marketing | Scoop.it

Mobile devices like iPads and Androids have transformed the way we experience boredom. No longer is a wayward commuter forced to play Snake or Tetris, occupying themselves in a hardly satisfying, and utterly pixelated virtual reality. The tablet or smart phone-wielding travelers can now immerse themselves in an entire library of art and culture-related distractions, finding solace in everything from a Vincent van Gogh game to a digital version of the Louvre.



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Marco Favero's curator insight, September 30, 7:05 PM

aggiungi la tua intuizione ...

Gemma Shannon's curator insight, Today, 6:50 AM

A diverse range of creative and artistic apps. Perfect for utilising to create your own graphics for your social media updates. Excellent.

Benjamin Labarthe-Piol's curator insight, Today, 9:37 AM

Refreshing

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7 Ways to incorporate Halloween into your Marketing Campaigns - Smart Insights

7 Ways to incorporate Halloween into your Marketing Campaigns - Smart Insights | Digital Brand Marketing | Scoop.it
 Halloween marketing party tricks - you are never too old The holidays are coming. However, holiday shopping no longer waits until Black Friday or even the. Marketing topic(s):Campaign creative. Advice by Expert commentator.

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malek's curator insight, September 29, 8:13 AM

Almost everyone is obsessed with Halloween.

Halloween display, perfect pumpkin, scary dressing, horrific cocktail, super ghost playlist. 

How to do "trick-or-treat", a punch of "scary movies", and getting your pets in the spirit.

You're now more than ready to start the action

malek's comment, September 29, 7:37 PM
Thank you @Os for support
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Is It Time to Re-Think Long-Form Content?

Is It Time to Re-Think Long-Form Content? | Digital Brand Marketing | Scoop.it

The recent topic de jour for content marketing has been quality over quantity. So, is it time to start producing a weekly 5,000-word opus? Not necessarily.


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