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Rescooped by Os Ishmael from Basic Blog Tips
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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


Via Ileane Smith
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Why Your Website Needs Content Marketing

Why Your Website Needs Content Marketing | Digital Brand Marketing | Scoop.it

Rarely will someone read a blog post or view a video and immediately sign up for your service; it’s more likely that they won’t sign up, but will remember your brand for the future. Then, after reading three or four of your blog posts or viewing a few of your videos over an extended period, they’ll start to trust you.

 

Over time, your companies goes from being a complete stranger to a reputable source of helpful information. Rand Fishkin explains this well, noting that the biggest mistake many businesses make in content marketing is anticipating immediate results. That just isn’t how it happens – results happen over time, not as soon as people see your content....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 20, 10:33 AM

Here's why content matters and a collection of useful tips to make it work for you.

Marco Favero's curator insight, April 20, 4:40 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from digital marketing strategy
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Hykoo for iOS lets you shoot, edit, and add text to your own 12-second short films

Hykoo for iOS lets you shoot, edit, and add text to your own 12-second short films | Digital Brand Marketing | Scoop.it
Just when you thought the world had enough video sharing apps, a new one launches with yet another spin on the medium.

Via Brian Yanish - MarketingHits.com, malek
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Rescooped by Os Ishmael from How to find and tell your story
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Storytelling with Data Visualization | Kurtosys

Storytelling with Data Visualization | Kurtosys | Digital Brand Marketing | Scoop.it

"I had the pleasure of attending a Guardian Masterclass in London — one specifically about Data Visualization for journalists, designers and marketers. Presented by both an editorial director and an art director, it covered both the story and the graphic design aspects, and the core theme of the course addressed a simple question – does your data tell a story and can you visualize it?"

 

Read the full article to find out more about infographics and:

historymatching stories to datatips on visualizing dataputting data into contextwhat if there is no story in my data?
Via José Carlos, Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, April 20, 5:39 PM

So it turns out infographics really aren't a that new, especially to the world of storytelling.  Some wonderful examples of historical and new uses.


The categorization and examples of infographics into these 5 areas was very helpful:

  1. illustrative
  2. proportional
  3. timeline
  4. map
  5. list
Fausto Cantu's curator insight, April 20, 6:22 PM

Narrativa y Visualización de Datos

Haris Maqbool's curator insight, Today, 1:16 AM

Interesting article on data viz..

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Every Brand Is A Story but Does That Make It 'Transmedia'?

Every Brand Is A Story but Does That Make It 'Transmedia'? | Digital Brand Marketing | Scoop.it

Via The Digital Rocking Chair, massimo facchinetti
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Rescooped by Os Ishmael from Business in a Social Media World
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4 Strategies to Win the Community-Building Battle

4 Strategies to Win the Community-Building Battle | Digital Brand Marketing | Scoop.it
Building your micro-community has never been easier with these great tips from the #BizHeroes Community!

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, April 20, 6:25 AM

This mega-post covers some very important areas of content strategy, including a mini-101 guide on podcasting...

Rescooped by Os Ishmael from digital marketing strategy
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How Content Curation Ties Into Creation

How Content Curation Ties Into Creation | Digital Brand Marketing | Scoop.it
Content curation refers to the act of identifying, collecting, organizing and sharing content that is relevant to a certain area of interest and a particular audience.

Via malek
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malek's curator insight, April 20, 9:41 AM

Posts linking to third-party websites ensure up to 33% more clicks than the ones linking to owned websites. In other words, curation leaves content creation behind when it comes to counting clicks.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Why You Need to Care about Visual Content | ®Kapost

Why You Need to Care about Visual Content | ®Kapost | Digital Brand Marketing | Scoop.it

To deal with this overload, we adjusted our behavior by filtering out the noise and consuming only the information that made sense.

 

Visuals help to overcome that need to filter as they offer something we can digest and understand easily. Several studies show that our brains are hardwired to consume visuals, and that they help us improve understanding when accompanying text....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 20, 10:04 AM

Here's why visuals matter. Get the picture?

Marco Favero's curator insight, April 20, 4:41 PM

aggiungi la tua intuizione ...

Habibur Rahman's comment, Today, 7:01 AM
Please share this http://www.wpthorp.com/
Rescooped by Os Ishmael from Digital Marketing
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6 SEO Content Strategies That Still Work in 2015 | Scoop.it Blog

6 SEO Content Strategies That Still Work in 2015 | Scoop.it Blog | Digital Brand Marketing | Scoop.it
Good Internet marketers know their SEO content strategy needs to be evaluated every so often in order to remain effective. Here's what to look at in 2015.

Via Thorsten Strauss
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Thorsten Strauss's curator insight, April 19, 12:48 PM

best practice: simple seo advise for 2015

Rescooped by Os Ishmael from digital marketing strategy
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More Emotional Headlines, More Shares On Social Media [Conclusive Proof]

More Emotional Headlines, More Shares On Social Media [Conclusive Proof] | Digital Brand Marketing | Scoop.it
What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.

Via malek
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Rescooped by Os Ishmael from Strategic Influence Marketing
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The Best Tips For Connecting With Industry Influencers On Social Media

The Best Tips For Connecting With Industry Influencers On Social Media | Digital Brand Marketing | Scoop.it
Did you ever stand in line as a kid waiting for an autograph from a celebrity? Maybe it was a sports star that you hoped to be like someday, or an author who inspired you with a book they wrote.

Via Ron Sela
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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What Makes Your Blog Content Valuable to Your Readers?

What Makes Your Blog Content Valuable to Your Readers? | Digital Brand Marketing | Scoop.it

So now your question is: how do you make your blog content valuable to your readers?


And there’s the rub. While it is simple enough to understand, and no one in his right mind will ever argue against the fact that your blog must offer something of value, creating value itself is the tricky part. I’ve tried to distill the entire process and break it down into what I think are the base elements that makes a blog post valuable. Here are my ideas....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 18, 3:05 AM

If you blog then just like all other bloggers you aspire for your content to be a hit with your audiences. The good thing is that it’s not altogether impossible for that to happen.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The 9 Traits of Highly Effective Content Marketing Teams

The 9 Traits of Highly Effective Content Marketing Teams | Digital Brand Marketing | Scoop.it
How can your content team refine its processes so that you're constantly creating valuable, relevant, and consistent content? Learn the nine traits of highly effective content marketing teams.

Via Francois Mathieu, massimo facchinetti
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Brand Storytelling Isn't Telling, But Showing--Great Examples

Brand Storytelling Isn't Telling, But Showing--Great Examples | Digital Brand Marketing | Scoop.it

“Brand storytelling is most effective when you're not telling people how great your company is, but rather showing them you're a thought leader.”


Via Karen Dietz
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Karen Dietz's curator insight, April 18, 12:56 PM

The title of this article is nothing knew -- we've known for decades that sharing stories is not about telling, but about showing and pulling people into your world.


So forget the title and go read this post for the 3 ideas for stories to tell.


I really like how the author talks about each type of story and the advice given. There are video stories that are used as examples, which is great and so helpful.


I trust this post and videos will give you some fresh ideas for your business storytelling.

Rescooped by Os Ishmael from The Content Marketing Hat
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How to Create Your Own Ebook Using Google Slides

How to Create Your Own Ebook Using Google Slides | Digital Brand Marketing | Scoop.it
Email-gating an ebook generates your business valuable and qualified leads who are already segmented and inches away from a final paid conversion. This is where you start.

Via Mike Allton
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Mike Allton's curator insight, April 20, 10:48 AM

How to use Google Slides to Create Awesome Ebooks

I have seen it stated several times in recent months that presentation programs are superior to word processing programs when it comes to creating eBooks. But I had my doubts. Shouldn't Word or Pages be best for creating books?

Once again, +James Scherer has set me straight.

In his latest guest post for +The Social Media Hat, James outlines exactly how he uses +Google Slides™ to create stunning ebooks. And includes step-by-step instructions and links to other resources.

If you have an ebook that needs sprucing up, or want to start using ebooks to generate leads for your business, this will help you tremendously.

#ebook   #googleslides   #leadgeneration   #emailmarketing  

Rescooped by Os Ishmael from Digital Content Marketing
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User-Generated Content: How to Get It and Why You Should - Business 2 Community

User-Generated Content: How to Get It and Why You Should - Business 2 Community | Digital Brand Marketing | Scoop.it
User-generated content. What do those 3 words mean to you? The phrase tends to get thrown around in the marketing world but a lot of people don’t actually know the purpose or understand what it mea…

Via brandinmind
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Marco Favero's curator insight, April 20, 4:40 PM

aggiungi la tua intuizione ...

WebGems SNMinc's comment, Today, 12:49 AM
One of the best ways of content creation is user generated content. It actually works.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Visual Storytelling: The Ultimate Guide to Creating Appealing Content

From videos to infographics, I’m constantly leveraging visual media. Can you guess why? It’s because these visual content pieces are generating more backlinks …

Via Karen Dietz
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Karen Dietz's curator insight, April 20, 5:40 PM

Go grab this infographic -- it's really great!


Not only does it give you stats on the necessity for visual content/storytelling, but it lists 4 top tools. 


Even better, scroll down for 3 fab design tips that I haven't run across before - but they make perfect sense.


Story on!

Comwyn's curator insight, Today, 8:01 AM

Nice article on adding engaging and appealing content.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Create Content for Human Beings: A B2B Marketing Intervention - Business 2 Community

How to Create Content for Human Beings: A B2B Marketing Intervention - Business 2 Community | Digital Brand Marketing | Scoop.it
How to Create Content for Human Beings: A B2B Marketing Intervention
Business 2 Community
At our core, we are all writers. We are all humans. And as B2B marketers, over 60% of the buying process is in our hands to manage.

Via massimo facchinetti
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Rescooped by Os Ishmael from Digital Love
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Why Visitor Engagement Matters and What You Can Do To Increase It - 'Net Features - Website Magazine

Why Visitor Engagement Matters and What You Can Do To Increase It - 'Net Features - Website Magazine | Digital Brand Marketing | Scoop.it

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Gael's curator insight, April 20, 8:10 AM

Great 1st part, the before and after is a very good case for UX redesign :

1. "There is no headline asking a question that could garner a “No” response"

2. "The phone number is preceded by the word “Questions?” to persuade visitors to pick up the phone if they have questions."

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Twitter.com gets a refresh | Twitter Blogs

Twitter.com gets a refresh | Twitter Blogs | Digital Brand Marketing | Scoop.it

Starting today, when you go to the twitter.com homepage, you’ll find interesting topics to explore like Politics, Pop Artists and even Cute Animals. Click on the topic and you’ll see a timeline of Tweets from some of the most popular accounts in that topic. It’s rich real-time content, just like the Twitter experience for users who log in.

 

We’re introducing the new twitter.com on desktop to U.S. users first, and intend to bring it to more places over time. As with everything we build, we’ll be making lots of improvements along the way so that Twitter’s front page continues to be informative, entertaining and relevant to everyone. Stay tuned....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 20, 9:41 AM

Twitter makes big changes to its home page so people who don’t log in can still access great content on Twitter.

Acharya Narmaada K.R.Das's curator insight, April 20, 1:37 PM

It is good to bring new new innovating to encourage more traffic flow.

Rescooped by Os Ishmael from digital marketing strategy
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How a Lead Becomes a Customer [Infographic]

How a Lead Becomes a Customer [Infographic] | Digital Brand Marketing | Scoop.it
Sales - A potential customer sees your business on the first page of the search engine results page. What happens next? Here's a look at the journey from lead to customer.

Via malek
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Hack Your Efficiency with an Agile Blog Planning Process

How to Hack Your Efficiency with an Agile Blog Planning Process | Digital Brand Marketing | Scoop.it
Here’s exactly how you—and your team—will be super successful with an agile blog planning process.

10 Ways To Optimize Your Blog Planning Process With Agile Content Marketing

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from UX Design : user experience and design thinking
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Category-Specific Sorting: A New Way to Sort Products

Category-Specific Sorting: A New Way to Sort Products | Digital Brand Marketing | Scoop.it
During our research study on product list usability the test subjects repeatedly sought out category-specific sorting, yet this feature has been completely overlooked by the e-commerce community.

Via yannick grenzinger
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Rescooped by Os Ishmael from UX Design : user experience and design thinking
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Why This Apple Guy Believes in Google’s Material Design | UX Magazine

Why This Apple Guy Believes in Google’s Material Design | UX Magazine | Digital Brand Marketing | Scoop.it

Via yannick grenzinger
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How to prove that your content marketing delivers ROI?

How to prove that your content marketing delivers ROI? | Digital Brand Marketing | Scoop.it

Despite all the overwhelming interest in content marketing, there is often little to show for it. According to the same studies mentioned above, only 38% of B2B and 37% of B2C content marketers believe their campaigns are effective. 


A more stunning figure is that only 23% of B2C and and 21% of B2B marketers say that they are successful at tracking their content efforts. Yes, we can wave with reach numbers of our paid ad impressions and with Facebook engagement rates. And show increased numbers of page views on our website. But are these soft metrics persuading our CFO?...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 18, 3:17 AM

Does your content marketing measure up? Here are the social media metrics that matter.

Rescooped by Os Ishmael from digital marketing strategy
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Invest in Loyal Audiences: How Google's Evolution is Forcing Marketers to build loyalty - Whiteboard

Invest in Loyal Audiences: How Google's Evolution is Forcing Marketers to build loyalty - Whiteboard | Digital Brand Marketing | Scoop.it
As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.

Via malek
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malek's curator insight, April 17, 7:04 PM

Changes that Google has made that are forcing marketers to invest more and more in building loyal audiences before they do SEO