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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


Via Ileane Smith
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Mobile Will Revive and Redefine Content Marketing - Adweek

Mobile Will Revive and Redefine Content Marketing - Adweek | Digital Brand Marketing | Scoop.it
Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global media company.

Via brandinmind, massimo facchinetti
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What we Learned About Social Media in 2014 #INFOGRAPHIC

What we Learned About Social Media in 2014 #INFOGRAPHIC | Digital Brand Marketing | Scoop.it
Sapevate che Tumblr e Pinterest sono stati i più rapida crescita siti di social media nel 2014? Pinterest è cresciuto del 110 per cento e Tumblr ha fatto ancora meglio, registrando una crescita del 120 per cento. Entrambe le piattaforme vantano utenti più giovani d'sociali, anche, con il 70 per cento del loro pubblico di età compresa tra i 16 ei 34 anni di età.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Marco Favero, malek
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Arnaud d'Haen's curator insight, December 18, 3:27 AM

I see a decline in frequent Facebook usage amongst babyboomers. Trend or anomaly? Let's check it out in 2015

Marco Favero's curator insight, December 18, 3:54 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Check Yourself: The Hilariously Bad Marketing of 2014

Check Yourself: The Hilariously Bad Marketing of 2014 | Digital Brand Marketing | Scoop.it

It can't all be perfect: the worst of content marketing in 2014 stuck to old frameworks at best, and furthered harmful stereotypes or outright offended at worst. It was a particularly rough year for some pretty major brands, especially on the social media front.

 

Luckily, their snafus can teach us all a little something about what to do better next year. So, as you're reading through our list of the worst of 2014, make some mental notes on what 2015 will look like.Without further ado....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 18, 10:49 AM

These examples of marketing fails are avoidable, hilarious yet great examples of lazy marketing. 9/10

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The latest SEO ranking factors

The latest SEO ranking factors | Digital Brand Marketing | Scoop.it
It's a good time to revise your on-page SEO techniques. Make sure you're up to date with the latest methods and be sure to avoid old tricks that could get you penalized.

Via Pedro Da Silva
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Rescooped by Os Ishmael from Modern Marketer
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Social Media Trends Set To Dominate 2015

Social Media Trends Set To Dominate 2015 | Digital Brand Marketing | Scoop.it
The year has come to an end, and with it, countless marketers are reflecting on their accomplishments as a whole, no doubt including how they fared on social media. Changes in the online realm typica…

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Why your business should focus on content strategy in 2015 - B2B News Network

Why your business should focus on content strategy in 2015 - B2B News Network | Digital Brand Marketing | Scoop.it
Google’s Panda algorithm has changed the game for digital marketers. Where once “SEO” was the buzzword of the day, “content strategy” now reigns supreme.

Via massimo facchinetti
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The Psychology of Lead Conversion: Why CTAs and Landing Pages Work

The Psychology of Lead Conversion: Why CTAs and Landing Pages Work | Digital Brand Marketing | Scoop.it
Although psychology has been an integral part of marketing for many years, in recent years we have seen it become an even bigger component as more and more consumers turn to the Internet for information. In its most basic definition, psychology is the science of behavior and the mind.  As online marketing develops and grows out of consumer demand, so does psychology and an understanding of how consumers think and behave as they use the Internet for purchasing decisions.

How does psychology work in the process of lead conversion? First, let’s gain a better understanding of lead conversion in online marketing, specifically inbound marketing.  As you may know, call-to-actions (CTAs) and landing pages are an integral part of lead conversion and inbound marketing.

Via Jeff Domansky
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Jeff Domansky's curator insight, December 15, 10:56 PM

Learn just how landing pages and calls to action work in converting consumers.

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How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday | Digital Brand Marketing | Scoop.it
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

Via Pantelis Chiotellis, massimo facchinetti
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Placement Strategies To Maximize AdSense Income - The SiteSell Blog

Placement Strategies To Maximize AdSense Income - The SiteSell Blog | Digital Brand Marketing | Scoop.it
Follow our 3 proven placement strategies to increase click-through rates and achieve consistently high AdSense earnings with your website.

Via Mike Allton
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Mike Allton's curator insight, December 16, 10:50 AM

If you're hoping to monetize your blog through ads, just putting ads on your site isn't enough. You need to consider exactly where to put them, as some spots are going to be more effective, and therefore earn you more money, than others.

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Biz Storytelling Skills: How Do You Close A Presentation?

Biz Storytelling Skills: How Do You Close A Presentation? | Digital Brand Marketing | Scoop.it
Five ways to end a speech that don't bore the audience to death.

Via Karen Dietz
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Karen Dietz's curator insight, December 16, 12:04 PM

Author Nick Morgan writing for Forbes Magazine offers us 5 ways to close a presentation.


Having tried them all out, I like them all and they all work. But from the storytelling world there is one that's left out: simply ending your story or storied presentation with your key message and/or a quote and leaving it at that.


We are most uncomfortable with that kind of ending and it takes practice to learn how to be in the silence after you've delivered such a powerful end (and every well crafted storied presentation should aim for this).


If you watch trained performance storytellers you'll see how it's done. Find your local storytelling group (www.storynet.org) and get hooked up.


There are 2 basic kinds of presentations:

  1. Those where you deliver a speech, like a keynote, and then are off the stage. Ending with your inspiring key message is a natural way to close.
  2. Then there are the types of presentations -- during meetings for example -- where discussion follows. This is where you want to deliver your key message and then use one of Morgan's techniques for engaging the audience afterwards.


In either case however, develop a strong ending that supports your well-crafted story. Deliver it. Stop. Let your message sink in. Then take your next step -- either off the stage or into a group discussion.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Krista Finstad-Milion's curator insight, December 17, 3:51 AM

I personally am frustrated when a presentation ends with "Any questions?" which usually falls flat as it does not stimulate the audience to engage in a dialogue. These tips offer real alternatives.

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How To Easily Analyse Your Mobile SEO Performance

How To Easily Analyse Your Mobile SEO Performance | Digital Brand Marketing | Scoop.it

With clever use of the latest SEO tools it`s possible to easily analyse your website`s mobile SEO performance as well as that of your competitors.


Via Pedro Da Silva
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Discover Your Primary Business Story Type | Story Bistro

Discover Your Primary Business Story Type | Story Bistro | Digital Brand Marketing | Scoop.it

"According to experts, 99% of all stories ever told can be categorized into seven basic plots: Underdog, Quest, Journey/Return, Rags to Riches, Comedy, Tragedy, and Rebirth.


Understanding which plot your business/brand story falls into can help you focus your marketing messages and storytelling efforts into a more cohesive whole."

 

Take the quiz in this article to find out which of the seven major story plots best fits your needs.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, December 14, 11:11 PM

This is a quick and fun way to help you find an appropriate story.  After picking the best fit from the 15 questions, your primary story type is returned.  The synopsis then goes on to provide:

  • Famous stories and characters that fit this framework
  • Famous examples in business
  • Archetypes
  • Keywords
  • Storytelling elements
  • The pattern of such a story is likely to unfold like this


You can also request a free pdf of this synopsis.

Rescooped by Os Ishmael from The Content Marketing Hat
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5 Free Tools You'll Use Every Day - The SiteSell Blog

5 Free Tools You'll Use Every Day - The SiteSell Blog | Digital Brand Marketing | Scoop.it
Does the idea of a virtual lifestyle appeal to you? An online business gives you that freedom. Check out how you can build yours, with SBI!.

Via Mike Allton
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15 Social Media Companies To Watch In 2015 - Forbes

15 Social Media Companies To Watch In 2015 - Forbes | Digital Brand Marketing | Scoop.it
This was an exciting year for social. About 300,000 apps were added to the Apple App Store. Eighty-five billion apps have been downloaded since October. Instagram’s active use grew by 23 percent.

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How Much Money Should I Invest in Content Marketing 2015 #contentmarketing

How Much Money Should I Invest in Content Marketing 2015 #contentmarketing | Digital Brand Marketing | Scoop.it
If the question you’re asking is: “How much money should I invest in content marketing for 2015?” — you’ll never get the right answer.

The correct question is, “How much money should I invest in lead generation, e-commerce revenue generation, brand awareness and/or brand loyalty in 2015?”

For most companies, these are the main objectives of Internet marketing campaigns. The main Internet marketing programs to support these objectives are SEO, PPC, email marketing and social media marketing.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Here’s why messaging apps are such a big deal

Here’s why messaging apps are such a big deal | Digital Brand Marketing | Scoop.it
Facebook spent around $22 billion to buy WhatsApp in February. It even offered at least $3 billion to acquire Snapchat, even though CEO Evan Spiegel turned it down. So why are messaging apps such a big deal, anyway?

Via malek
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malek's curator insight, December 18, 7:35 AM

Bundling of call, text and email can change the landscape

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7 SEO Predictions for 2015 #infographic

7 SEO Predictions for 2015 #infographic | Digital Brand Marketing | Scoop.it
The SEO landscape is constantly changing and 2015 will be no different. With Google adding new algorithms and updating existing ones you can be sure of a turbulent year ahead for website owners.

Via massimo facchinetti
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Marco Favero's curator insight, December 17, 8:57 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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For Success In Social Media, You Need Storytelling. Conversation Is Not Enough

For Success In Social Media, You Need Storytelling. Conversation Is Not Enough | Digital Brand Marketing | Scoop.it
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...

Via Karen Dietz
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Karen Dietz's curator insight, December 17, 3:07 PM

Here's a great post on the next upgrade in social media interactions that suggests we move from conversations to actual storytelling.


Yeah!


I like how the author, Bob Deutsch, makes a case for this and offers us specific steps to take for making the transition.


May 2015 bring us enhanced storytelling and success in all our social media efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Online Marketing Resources
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Tracking Made Simple - How to Create AdWords & Analytics Tags in Google Tag Manager

Tracking Made Simple - How to Create AdWords & Analytics Tags in Google Tag Manager | Digital Brand Marketing | Scoop.it
Join us for a tutorial on how to set up and create AdWords and Analytics Tags in the free super easy to use Google Tag Manager.

Via Pedro Da Silva
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Facebook Reachageddon Is Coming. 3 Solutions for Your Business

Facebook Reachageddon Is Coming. 3 Solutions for Your Business | Digital Brand Marketing | Scoop.it
In January, you'll have to pay to reach your customers on Facebook. Here's what you can do.

Via malek
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malek's curator insight, December 15, 5:13 PM

You know what's cooler than reaching a billion people on Facebook? Reaching the right 1,000--or 100 or 10--to best grow your business.

Jakarta Web Developer's curator insight, December 16, 12:46 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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7+ Underutilized Google Analytics Reports For Conversion Insights

7+ Underutilized Google Analytics Reports For Conversion Insights | Digital Brand Marketing | Scoop.it

Use these lesser known Google Analytics reports to find insights for conversion optimization and test hypotheses.


Via Pedro Da Silva
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4 Tools to Enhance the Images in Your Content Marketing

4 Tools to Enhance the Images in Your Content Marketing | Digital Brand Marketing | Scoop.it
How’s the visual appeal of your content marketing? Is it decidedly mediocre or outstanding? Here are 4 tools to enhance the images in your content marketing

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malek's curator insight, December 16, 8:25 AM

Canva is simple (no customization fluff) but it's effective if you want your graphics quick and quality.

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SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

Rand Fishkin's presentation on some of the big changes from the search engines and how SEO and marketing tactics must respond to keep up.


Via Pedro Da Silva
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Peg Corwin's curator insight, December 17, 5:16 PM

The pros at Moz gather what you need to know about SEO in a Slideshare with 83 pages.

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The 24 ingredients for a delicious content strategy

The 24 ingredients for a delicious content strategy | Digital Brand Marketing | Scoop.it

In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it.


Via Pedro Da Silva
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#SocialMedia Marketing: 14 Ways To Grow Your GooglePlus Following

#SocialMedia Marketing: 14 Ways To Grow Your GooglePlus Following | Digital Brand Marketing | Scoop.it

Are you looking for ways to grow your audience on Google+? Well, look no further.The below infographic, created by everypost, proposes 14 tips that will help you build your following on the network and get your social media marketing efforts going!...It actually isn’t!


Via Jeff Domansky
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Jeff Domansky's curator insight, December 15, 1:23 AM

You already know that if you follow (a lot of) people on Google+, a portion of those Plussers will follow you back. But is that really the right way to grow your following?

Jaione's curator insight, December 15, 3:59 AM

INFOGRAFIA: Google Plus-eko jarraitzaile kopurua handitzeko 14 modu.