Digital Brand Marketing
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6 Point Checklist Before Approving Guest Author Accounts

6 Point Checklist Before Approving Guest Author Accounts | Digital Brand Marketing | Scoop.it

Find out why I've had to delete a number of guest posts from unethical guest bloggers recently and 6 points you can use to check before accepting guest...

My 6 Point Checklist before Accepting Posts from Guest Bloggers1. Check their guest blogging track record

Anyone who participates in guest blogging should have a track record of some sort, for the record I’ve appeared on a number of reputable blogs including ComLuv Network and Basic Blog Tips, which are also my two favorite guest blogging blogs.


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Pokemon Go Marketing in 3 Easy Steps | Visual.ly

Pokemon Go Marketing in 3 Easy Steps | Visual.ly | Digital Brand Marketing | Scoop.it
Pokemon Go has taken the world by storm in just over a week. It quickly became more prevalent than some of the most popular apps, such as Twitter, Sna

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10 Social Media Posts That Get The Most Shares

10 Social Media Posts That Get The Most Shares | Digital Brand Marketing | Scoop.it

No matter how brilliant it may be, if your social media content is not digestible, it will not matter. Here are 10 types that succeed on social media.


Via janlgordon, massimo facchinetti, Marco Favero, malek
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janlgordon's comment, July 25, 9:43 PM
Thank you @Anna :-)
Alex's curator insight, July 26, 2:14 AM
You need to have some sort of imagery or video when posting on social media!
janlgordon's comment, July 26, 10:48 AM
Thank you @Alex @Ricard Lloria @Micala Wilkins @Skylly_W @Harvey Empire @Marco Favero @Marc Wachtfogel, Ph.D. @Anna @INNEDU & @malek :-)
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Effective Frequency: Reaching Full Campaign Potential

Effective Frequency: Reaching Full Campaign Potential | Digital Brand Marketing | Scoop.it
Learn which factors to consider when determining your campaign's most effective frequency level.

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influencer marketing and ROI | Marketing Tom Fishburne

influencer marketing and ROI | Marketing Tom Fishburne | Digital Brand Marketing | Scoop.it
Influencer marketing is all the rage, but there’s not a clear understanding of what constitutes influence.A few years ago, I participated in an influencer event for a consumer brand. It was an expensive affair put on by the brand’s agency. There were a few dozen “influencers” there, which, it turned out, meant a collection of people with blogs and social media followings. A photographer captured it all as a glitzy brand experience. Some people blogged or shared about the event, some didn’t, and it left me wondering about the return on that investment. From the photos that were posted, it looked like a beautiful bit of marketing. From the actual impact, not so much.Influencer is a designation with an almost magical glow to it. But not all influencers are created equal. Not everyone with a social media following is an influencer and not every influencer is a good fit for every brand. Brands should also be wary of those who refer to themselves as influencers. There’s a lot of snake oil in influencer marketing....

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Jeff Domansky's curator insight, July 25, 11:04 AM

Where's the ROI in influencer marketing wonders Tom Fishburne? A must-read for marketers. 9/10

rodrick rajive lal's curator insight, July 26, 1:15 AM
Influencer marketing is in!
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How To Find Influential People Who May Be Tweeting Your Content

How To Find Influential People Who May Be Tweeting Your Content | Digital Brand Marketing | Scoop.it
Most people who tweet links don't bother to mention the author, so it's hard to know when someone important does that for you. Unless you have this tool.

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Tentronix NZ's curator insight, July 24, 12:38 AM
Finding influential people for your content is a key factor for promotion. Read this article if you have just entered digital marketing space or even if you are an intermediate.
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38+ Examples of Brands Doing Great Content

38+ Examples of Brands Doing Great Content | Digital Brand Marketing | Scoop.it
Experts share 38 brands that are doing great content marketing – Content Marketing Institute

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What the Latest Facebook Algorithm Change Means for You

What the Latest Facebook Algorithm Change Means for You | Digital Brand Marketing | Scoop.it
Facebook has become one of the most powerful websites in the world. For marketers, it may even be the most powerful website.
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Top digital marketing data and case studies this week - Digital Intelligence daily digital marketing research

Top digital marketing data and case studies this week - Digital Intelligence daily digital marketing research | Digital Brand Marketing | Scoop.it
Top digital marketing data and case studies this week - Digital marketing news and research from Digital Strategy Consulting - Here are the top digital marketing data and case studies that caught our eye.

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12 Marketing Automation Hacks That Will Surprise You

12 Marketing Automation Hacks That Will Surprise You | Digital Brand Marketing | Scoop.it

If you want to leave your mark on this world as virtual entrepreneur you need to tap into these marketing automation hacks. Otherwise you'll be left behind.


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Tentronix NZ's curator insight, July 24, 12:41 AM
Great post for becoming a virtual entrepreneur.... 
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Instagram Business Profiles: How to Set Up and Analyze Your Activities 

Instagram Business Profiles: How to Set Up and Analyze Your Activities  | Digital Brand Marketing | Scoop.it
Wondering if an Instagram business profile is right for you? Discover what marketers need to know about the new Instagram business profiles.

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malek's curator insight, July 21, 9:08 AM

what marketers need to know about the new Instagram business profiles.

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Competitor Link Building the Nifty Way

Competitor Link Building the Nifty Way | Digital Brand Marketing | Scoop.it
Learn about our approach to competitor link analysis and access our spreadsheet designed for the beginner to intermediate SEO. Free download!

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These 3 Numbers in Google Analytics Will Help You Make Better Content

These 3 Numbers in Google Analytics Will Help You Make Better Content | Digital Brand Marketing | Scoop.it

Basically, Google Analytics is awesome.


Obviously, I use several tools to track my data and analyze it. But I strongly recommend Google Analytics.


If you’re a digital marketer, you need to know a thing or two about Google Analytics.


That’s why I wrote this article.


I want to give you three simple, straightforward, and actionable tips that will allow you to create better content....


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Jeff Domansky's curator insight, July 20, 11:18 AM

Google Analytics (GA) is a digital marketer’s best friend. Neil Patel uses it all the time to check metrics, spot trends and more.

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How to Evoke the Right Emotions With Strategic Color Placement

How to Evoke the Right Emotions With Strategic Color Placement | Digital Brand Marketing | Scoop.it
A guide to choosing the right colors for your brand and logo in order to evoke the intended emotions in your audience.

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Leader Storytelling: The Pivotal Stories You Should Be Able to Tell

Leader Storytelling: The Pivotal Stories You Should Be Able to Tell | Digital Brand Marketing | Scoop.it
Since starting his career as a U.S. Marine, Don Faul has led operations at Facebook, Pinterest and now Athos. Here are the stories he tells to rally big teams to do their best work.

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Karen Dietz's curator insight, July 25, 1:34 PM

This article is long -- but both good. The author interviews Facebook VP of Online Operations, Dan Faul where Faul expresses his conviction about the necessity  of great storytelling for leaders.

 

Not only does this article talk about what makes a great story, but it actually discusses 3 pivotal stories every leader needs to tell -- including a personal failure story.

 

Faul makes lots of great points, and shares both the why and the how storytelling has made such a huge difference for him. Right on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz